CN109618297A

CN109618297A - A kind of method and system for advertisement of chatting

Info

Publication number: CN109618297A
Application number: CN201811413547.9A
Authority: CN
Inventors: 陈包容
Original assignee: Individual
Current assignee: Individual
Priority date: 2018-11-15
Filing date: 2018-11-15
Publication date: 2019-04-12

Abstract

The invention discloses a kind of method and systems of advertisement of chatting, comprising: establishes chat ad system；Condition and advertisement rule are sent and received according to chat user setting, qualified advertiser and ad content is matched, automatically creates the personal advertisement content library of chat user；Chat user sends or/and receives in message process, personal data of the system based on chat user, chat content data, one of the data for predicting user behavior or multiple combinations, its personal advertisement content library is matched, the highest ad content of Data Matching degree is obtained；Based on matching result described in system, ad content is generated, and launches the rule of mode and advertising expense module by advertisement, ad content is pushed to user；The advertisement checked successfully is clicked with user based on pushing, system presses advertising expense allocation plan, calculates the advertising expense of chat user, third party automatically, and pay advertising expense to chat user, third party automatically.

Description

A kind of method and system for advertisement of chatting

Technical field

Invention is related to technical field of advertisement of chatting, specially a kind of method and system for advertisement of chatting.

Background technique

With the improvement of people ' s living standards with the development of internet intelligent, advertisement of chatting is more next with its High-end intelligent More close to our life, but there are method is complex and the system and device of advertisement of chatting, is for current chat advertisement The problem that the integrality of system is poor and High-end intelligent level is low.

Summary of the invention

A kind of method and system for being designed to provide advertisement of chatting of invention, it is mentioned above in the background art to solve Problem.

To achieve the above object, invention provides the following technical solutions: a kind of method and system for advertisement of chatting, including following Step:

Step 1: establishing chat ad system: creation chat ad system, the chat including being connected to the same server Subsystem, registration login subsystem, advertisement master subsystem, third party subsystem, chat user subsystem, user are anti- It presents subsystem, personalized recommendation subsystem, ad content and audits subsystem；The chat ad system, including PC and cell phone application Program；

The chat subsystem, comprising: the short multimedia message chat subsystem of mobile phone and internet message chat module；Chat module packet It includes: mobile phone information and one of internet message submodule and address list submodule, dialing submodule or multiple combinations；

The registration logs in subsystem, comprising: advertiser user registers login module, chat user user's registration logs in mould Block, third party register login module, system background managing users registration login module；Ad system of chatting uses account Number log in, the account includes: one of system identifier account, cell-phone number, third party's ID account or multiple combinations；

The advertisement master subsystem, comprising: ad content module, advertisement launch mode module, advertising expense module, chat use Module is supplemented in family selecting module, advertisement range selection module, purchase with money；

The third party subsystem, comprising: the downloading of advertisement chat system SDK data packet uses module, third Mode selection module, ad content selecting module, advertising expense allocation plan module, third are launched in square affiliate's module, advertisement Square affiliate withdraw deposit module, advertisement mode enable switch module；

The chat user subsystem, comprising: receive Object Selection module, sending object selecting module, advertisement setting mould Block, chat user are withdrawn deposit module, chat user feedback opinion module；The chat user, comprising: send ad content side, connect It receives and checks ad content side；

The user feedback subsystem, comprising: feedback opinion decision library module, feedback opinion operation module, feedback opinion Collection module, feedback opinion analysis and processing module；

The personalized recommendation subsystem, comprising: data analysis module, advertiser's advertisement setting is arranged in chat user advertisement Data analysis module, advertiser and chat user matching module, chat user personal data collect and survey module, chat user is chatted Its content-data analysis module, prediction chat user behavioral module, ad content generate pushing module；

Step 2: sending and receiving condition and advertisement rule according to chat user setting, match qualified wide Announcement is advocated peace ad content, and the personal advertisement content library of chat user is automatically created；

Step 3: chat user is sent in message process, personal data, chat content number of the system based on chat user According to one of the data or multiple combinations of, prediction user behavior, its personal advertisement content library is matched, obtains Data Matching degree most High ad content；

Step 4: system is based on matching result described in third step, ad content is generated, and launch mode and advertisement by advertisement Ad content is pushed to user by the rule for taking module；

Step 5: based on push or/and receiving successfully and the advertisement of exposure is checked or/and showed in user's click, system is pressed Advertising expense allocation plan, calculates the advertising expense of chat user, third party automatically, and automatically pays advertising expense merely Its user, third party.

Preferably, the ad content module, comprising: trigger word ad content submodule, hard advertisement content submodule One of or multiple combinations.Advertiser selects according to the rule of the ad content module and creates trigger word ad content With hard advertisement content；The trigger word ad content submodule, comprising: trigger word, the content of corresponding link and its label point Class；The trigger word, comprising: one of keyword, sentence, chapter, network address, picture, animation or multiple combinations；The correspondence The content of link, comprising: webpage, document, picture, audio-video, animation format file；The labeling, comprising: industry mark Sign one of classification, the classification of product and service labeling, functional label, customized classification or multiple combinations；The hardness Ad content submodule, comprising: text formatting, picture format, audio-video format, animation format hard advertisement content in one Kind or a variety of compositions.

Preferably, mode module is launched in the advertisement, comprising: straight hair forwards message advertisement submodule, receives message carrying extensively Accuse submodule, hair message carries advertisement submodule, information flow advertisement submodule, pop-up ad submodule, burn-after-reading message Bubble UI submodule；The straight hair forwards message advertisement, comprising: chat user is with point-to-point message or mass-sending, group chat message Mode send the ad content in advertisement master subsystem；The receipts message carries advertisement submodule, comprising: the message received is aobvious Carrying ad content, message carry ad content while showing before and after showing, carry while the message is shown wide Accuse content, comprising: carry ad content except message bubble frame, carry ad content, highlighted keyword within message bubble frame； The highlighted keyword, comprising: text is highlighted, flashes, with one of underscore, discoloration or multiple combinations, and user clicks high Bright keyword, can jump to the correspondence ad content aggregate list page of tape sort rule, and can click ad content entrance again Corresponding ad content details page；The hair message carries advertisement submodule, refers to and is sending edit box, pre-set attached Mode is launched with the advertisement for carrying ad content in the messaging list of the chat sessions page in the total list of part column, message；The letter Breath stream advertisement submodule, refers to the advertisement in the total list of message with insertion form of message in the messaging list of the chat sessions page Mode is launched in the advertisement of content；The pop-up ad submodule, comprising: one of bullet screen, bullet frame advertisement or multiple combinations； The bubble UI submodule of the burn-after-reading message refers to and is issuing with implantation in the interface UI of the burn-after-reading message received extensively Mode is launched in the advertisement for accusing content.

Preferably, the advertising expense module, comprising: short message compensates submodule, advertising expense set meal scheme submodule, the row of bidding Name advertisement submodule, chat user, which are sent, clicks ad content number control submodule；The short message compensates submodule, is pointer To chat user sender because additionally exceeding charging caused by sending the short multimedia message of mobile phone for carrying ad content, pressed by advertiser Default rule compensates the additional advertising expense mode for exceeding charging；The advertisement set meal scheme submodule, comprising: for short Believe that compensation, straight hair message advertisement, message carrying advertisement, information flow advertisement, the advertisement of bullet screen, the bubble UI of burn-after-reading message are wide It accuses, the pricing mode of bid ranking advertisement；The pricing mode, comprising: valuate, press by transmission times valuation, by number of clicks Time valuation is valuated by firm lump sum, by one of different set meals valuation or multiple combinations；The bid ranking advertisement submodule Block refers to that advertiser for trigger word ad content, selects the advertisement of bid ranking to launch mode, the bid ranking refers to For the same trigger word in the trigger word ad content, the linked contents of multiple advertisers are shown；Again by multiple advertisers Rule is launched in a kind of advertisement of the row's of acquisition each position by way of competitive bidding；The chat user, which is sent, clicks ad content Number control submodule, comprising: do not limit all chat users send within a certain period of time with click check same ad content Number, do not limit specified chat user send within a certain period of time with click check same ad content number, limitation institute There is chat user to send within a certain period of time and click the number for checking same ad content, limit specified chat user certain It is sent in time and checks one of number of same ad content or multiple combinations with click.

Preferably, the accurate selecting module of the chat user, comprising: in not specified chat user, specified chat user One or more combinations；The chat user, comprising: send ad content side, receive and check ad content side；It is described specified Chat user, comprising: meet the user of one of user's portrait label or multiple combinations.

Preferably, module is supplemented in the purchase with money, comprising: supplements one of purchase submodule, bill submodule or a variety of with money Combination；Wherein, buying pattern is supplemented with money, comprising: bank card transfers accounts, one of third party's network payment or a variety of；Supplement purchase with money It include: one of cash, digital cash, ideal money, material object, marketable securities, intangible asset or multiple combinations to valence object.

Preferably, advertisement chat system SDK data packet downloading uses module, comprising: system will chat ad system In chat subsystem, registration log in subsystem, advertisement master subsystem, chat user subsystem, user feedback subsystem, individual character Change recommender system, ad content audit subsystem, is packaged into Software Development Kit (Software Development Kit contracting It is written as SDK), integrated use is downloaded for third party；The SDK data packet, including charging submodule；The third party Affiliate's module, comprising: registered through third party's program developer of verifying.Third party's program developer includes: mobile phone Manufacturer, software developer；Third party's program developer, which can be downloaded to integrate, uses the advertisement chat system SDK data packet；It is described Mode selection module is launched in advertisement, comprising: advertiser in the third party customized selection advertisement master library and wide Accuse dispensing mode；The ad content selecting module, comprising: the customized selection ad content module of third party In ad content；The advertising expense allocation plan module, comprising: chat ad system operator is by advertisement dispensing mode and extensively It accuses expense module and presets third party advertising expense allocation plan, third party can be according to the advertising expense Allocation plan obtains advertising expense；The third party is withdrawn deposit module, comprising: in submodule of withdrawing deposit, bill submodule One or more combinations；The advertisement mode enables switch module, comprising: third party is enabled, closed described in use Mode selection module, ad content selecting module, advertising expense allocation plan module, one of module of withdrawing deposit or more are launched in advertisement Kind combination.

Preferably, the reception Object Selection module, comprising: not specified to receive one of object, specified reception object Or multiple combinations.The transmission ad content side of subsystem register is not logged according to the registration, default is not specified to receive object；Institute State specified reception object, comprising: designated communication record grouping contact person and contact person；The sending object selecting module, comprising: no One of specified sending object, specified sending object or multiple combinations；Connecing for subsystem register is not logged according to the registration Receive and check ad content side, default does not specify sending object；The specified sending object, comprising: designated communication record grouping connection It is people and contact person；The advertisement setup module include: advertisement launch model selection submodule, ad content selection submodule, Advertising expense allocation plan submodule, advertisement mode switch submodule, advertising time submodule, number of ads submodule；It is described wide It accuses and launches model selection submodule, comprising: the customized selection advertisement of chat user is launched in mode and advertising expense module Mode is launched in advertisement；Wherein, chat user may choose whether and recipient's simultaneous display ad content；The ad content selection Submodule, comprising: the ad content in the customized selection ad content module of chat user；The advertising expense allocation plan Submodule, comprising: mode is launched by advertisement by chat ad system operator and advertising expense module presets chat user advertisement Take allocation plan, third party can obtain advertising expense according to the advertising expense allocation plan；The advertisement mode opens With switch module, comprising: send ad content and enable switch submodule, receive and check that ad content enables switch submodule； The enabling switch, comprising: the chat user enables, closes transmission ad content, receives and check one of ad content Or multiple combinations；The advertising time submodule, comprising: user selects to receive, send the time of advertisement；Number of ads Module, comprising: the quantity of receiving, transmission advertisement in user's selection certain time threshold value；The chat user is withdrawn deposit module, packet It includes: one of submodule of withdrawing deposit, bill submodule or multiple combinations；The chat user feedback opinion module, comprising: chat User loses interest in the advertisement selection received, it is good to feel, do not push again, complain, share, one of customized label Or multiple combinations.

Preferably, the feedback opinion decision library module, comprising: feedback opinion tag along sort submodule, feedback opinion point The corresponding processing scheme submodule of class label；The feedback opinion tag along sort submodule, comprising: lose interest in, feel it is good, It does not push, complain again, sharing, one of customized label or multiple combinations；The corresponding place of the feedback opinion tag along sort Reason scheme submodule, comprising: decision stopping continues recommendation, decision continues recommendation, decision optimization is recommended；The feedback opinion operation Module, comprising: operating position interface submodule, operational feedback opinion tag along sort submodule；Operating position interface submodule Block, comprising: one of special icon, text input box, ad content interface location or multiple combinations；The operational feedback meaning See tag along sort submodule, comprising: chat user selection loses interest in, feels good, do not push again, complain, share, is customized One of label or multiple combinations；The feedback opinion uploading module, comprising: the feedback opinion that system selects user is classified The content uploading of label is to server；The feedback opinion analysis and processing module, comprising: analysis processing submodule sends data Give personalized recommendation system submodule；The analysis handles submodule, comprising: the feedback opinion contingency table that system will receive Label content is analyzed and processed, and is based on analysis and processing result, and corresponding processing scheme is matched in feedback opinion solution bank, and Processing is executed based on processing scheme；It is described to send data to personalized recommendation system submodule, comprising: system is sub by user feedback The data of system are sent to the personalized recommendation subsystem.

Preferably, ad data analysis module is arranged in the chat user, and the advertiser is arranged ad data and analyzes mould Block；The advertiser and chat user matching module, comprising: condition, matching symbol are sent and received according to chat user setting The advertiser of conjunction condition and ad content automatically create the personal advertisement content library of chat user；The chat user number According to collection and analysis module, comprising: user portrait submodule, the session content corpus submodule based on scene tag library, user Scene event map；；The session content corpus submodule based on scene tag library, including the first contextual data, second Contextual data；First scene tag includes: time, place, place, date, weather, the season, body of chat user both sides Sense data, mobile phone model, communication signal type, the interval time of chat user both sides' session communication, frequency, time span, with And one of total amount scene tag or multiple combinations；Second scene tag includes: chat sessions content topic, and chat is double Whether the positional distance of side unifies city, relationship, session intention, gender, occupation, the post, the heart of chat sessions communication two party Feelings, hobby, health status, real-time behavior state, phone number attribute, the sentence pattern of session content, sentence class, sentence structure class One of type and total amount scene tag or multiple combinations；The chat user chat content semantic module, comprising: One of the current sessions content of chat user, context session content or multiple combinations；The ad content generates push Module, comprising: system is based on matching result and generates ad content, is sent to matched chat user.

Compared with prior art, advantageous effect of the invention is:

1, the method for the chat advertisement passes through: step 1: establishing chat ad system: creation chat ad system, including It is connected to the chat subsystem of the same server, registration logs in subsystem, advertisement master subsystem, third party subsystem System, chat user subsystem, user feedback subsystem, personalized recommendation subsystem, ad content audit subsystem；The chat Ad system, including PC and cell phone application program；Step 2: sending and receiving condition and advertisement according to chat user setting Rule matches qualified advertiser and ad content, automatically creates the personal advertisement content library of chat user；Step 3: Chat user is sent in message process, personal data of the system based on chat user, chat content data, prediction user behavior One of data or multiple combinations match its personal advertisement content library, obtain the highest ad content of Data Matching degree；4th Step: system is based on matching result described in third step, generates ad content, and the rule of mode and advertising expense module are launched by advertisement Then, ad content is pushed to user；Step 5: successfully clicking the advertisement checked with user based on pushing, system presses advertising expense Allocation plan calculates the advertising expense of chat user, third party automatically, and pays advertising expense to chat automatically and use Family, third party；The method of the chat advertisement is relatively simple, intelligent higher.

2, the method and system of the chat advertisement, the chat subsystem, comprising: the short multimedia message chat subsystem of mobile phone and net Network messaging chat module；Chat module includes: mobile phone information and internet message submodule and address list submodule, dialing submodule One of block or multiple combinations, the short multimedia message chat subsystem of mobile phone and internet message chat subsystem, it is same for can integrate A application；User uses the chat subsystem, can carry out point-to-point and mass-sending, group chat message communication.

3, the method and system of the chat advertisement is registered by setting and logs in subsystem, comprising: advertiser user registration is stepped on Record module, chat user user's registration login module, third party registration login module, system background management user's note Volume login module；Chat ad system is logged in using account, and the account includes: system identifier account, cell-phone number, third party's ID account Number one of or multiple combinations；The convenient performance of raising system.

4, the method and system of the chat advertisement, by the way that advertisement master subsystem is arranged, comprising: ad content module, advertisement Mode module is launched, advertising expense module, chat user selecting module, advertisement range selection module, buys and supplements module with money, according to wide Master subsystem is accused, advertiser can set ad content, and advertisement is selected to launch mode, select chat user, selection advertizing model It encloses, buy and supplement with money, and determine whether to start advertising.

5, the method and system of the chat advertisement, by the way that third party subsystem is arranged, comprising: advertisement chat system SDK data packet of uniting downloading launches mode selection module using module, third party module, advertisement, ad content selects Module, advertising expense allocation plan module, third party withdraw deposit module, advertisement mode enable switch module；Pass through setting Chat user subsystem, comprising: receive Object Selection module, sending object selecting module, advertisement setup module, chat user and mention Existing module, chat user feedback opinion module.The chat user, comprising: send ad content side, receive and check in advertisement Rong Fang；By the way that user feedback subsystem is arranged, comprising: feedback opinion decision library module, feedback opinion operation module, feedback opinion Collection module, feedback opinion analysis and processing module；By the way that personalized recommendation subsystem is arranged, comprising: chat user advertisement setting Data analysis module, advertiser's advertisement setting data analysis module, advertiser and chat user matching module, chat user are personal Data collection analysis module, chat user chat content data analysis module, prediction chat user behavioral module, ad content are raw At pushing module；The integrality and intelligent and high-efficiency of raising system.

Specific embodiment

Below in conjunction in the embodiment of the present invention, technical solution in the embodiment of the present invention is clearly and completely retouched It states, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Based on the present invention In embodiment, every other implementation obtained by those of ordinary skill in the art without making creative efforts Example, shall fall within the protection scope of the present invention.

Embodiment 1:

Invention provides a kind of technical solution: a kind of method and system for advertisement of chatting, comprising the following steps:

Step 5: successfully clicking the advertisement checked with user based on pushing, system presses advertising expense allocation plan, automatic to calculate The advertising expense of chat user, third party, and pay advertising expense to chat user, third party automatically.

Embodiment 2:

The further ad content module, comprising: trigger word ad content submodule, hard advertisement content submodule One of or multiple combinations.Advertiser selects according to the rule of the ad content module and creates trigger word ad content With hard advertisement content；The trigger word ad content submodule, comprising: trigger word, the content of corresponding link and its label point Class；The trigger word, comprising: one of keyword, sentence, chapter, network address, picture, animation or multiple combinations；The correspondence The content of link, comprising: webpage, document, picture, audio-video, animation format file；The labeling, comprising: industry mark Sign one of classification, the classification of product and service labeling, functional label, customized classification or multiple combinations；The hardness Ad content submodule, comprising: text formatting, picture format, audio-video format, animation format hard advertisement content in one Kind or a variety of compositions.

Embodiment 3:

Mode module is launched in advertisement described further, comprising: straight hair forwards message advertisement submodule, receives message carrying advertisement Submodule, hair message carry advertisement submodule, information flow advertisement submodule, pop-up ad submodule, burn-after-reading message Bubble UI submodule；The straight hair forwards message advertisement, comprising: chat user is with point-to-point message or mass-sending, group chat message Mode sends the ad content in advertisement master subsystem；The receipts message carries advertisement submodule, comprising: the message received is shown While carry ad content, message and carry ad content before and after show, message display while, carries advertisement Content, comprising: carry ad content except message bubble frame, carry ad content, highlighted keyword within message bubble frame；Institute State highlighted keyword, comprising: text is highlighted, flashes, with one of underscore, discoloration or multiple combinations, and user clicks highlighted Keyword, can jump to the correspondence ad content aggregate list page of tape sort rule, and can click ad content entrance pair again The ad content details page answered；The hair message carries advertisement submodule, refers to and is sending edit box, pre-set attachment Mode is launched with the advertisement for carrying ad content in the messaging list of the chat sessions page in the total list of column, message；The information Flow advertisement submodule, refer in the total list of message in the messaging list of the chat sessions page be inserted into form of message advertisement in Mode is launched in the advertisement of appearance；The pop-up ad submodule, comprising: one of bullet screen, bullet frame advertisement or multiple combinations；Institute The bubble UI submodule for stating burn-after-reading message refers to and is issuing and product placement in the interface UI of the burn-after-reading message received Mode is launched in the advertisement of content.

Embodiment 4:

The method for creating multi-level event and scene TuPu method, comprising:

Step 1: presetting multi-level event tag library and multi-level scene tag library, and preset corresponding scene event logic The association probability computation rule and scene between association probability computation rule, event between relationship, scene logical relation, scene Map method for building up, event map method for building up；The multi-level event tag, including level-one event tag and multistage subordinate's thing Part label；Level-one event tag includes: main body event and object event；The main body event refers in terminal generation Event；The object event refers to that terminal passes through the external event occurred of audiovisual identifying system detecting identification；

Specifically, in the present embodiment, multi-level event tag library is preset to described, does following design:

The main body event refers to that main body event is level-one event tag in the event that terminal occurs, it includes Secondary event label: it chats, make a phone call, using APP, browsing；In secondary event label includes three-level event mark using APP Label: wechat is used.

The object event refers to that terminal passes through the external thing occurred of audiovisual identifying system detecting identification Part, object event are level-one event tags；It includes secondary event labels: having a meeting, goes window-shopping, watches movie, sings；Secondary event mark Watching movie comprising three-level event tag in label: science fiction film is seen；Science fiction film includes level Four event mark to seeing in three-level event tag Label: A Fanda is seen.

Step 2: terminal identifies the multi-level scene tag value for obtaining and/or calculating user by audiovisual, Corresponding storage, according to the preset scene logical relation, generates user's into the preset multi-level scene tag library Personal scene is based on multiple independent individual subscriber scenes, according to the association probability computation rule between scene, calculates preset time Association probability between multiple independent individual subscriber scenes generates user according to preset scene map method for building up in section People's scene map；The multi-level scene tag, including level-one scene tag and multistage subordinate's scene tag, the level-one scene Label includes four people, time, place, weather labels；The scene map method for building up refers to multiple only in certain time Vertical individual subscriber scene establishes chain type expressing in series figure based on forward and reverse sequential relationship, and in adjacent individual subscriber The probability that its association occurs is marked on side between scene；The preset time period, can be customized by users；

The sequential relationship includes: Before: scene occurs before another scene；After: scene is at another Occur after scape；Includes: one scene includes another scene；Is_Included: one scene is by another scene packet Contain；During: one scene keeps a state whithin a period of time；Simultane-ous: occur simultaneously；Iafter: scene Occur immediately following another scene, and they are not overlapped, uninterruptedly；Ibe-fore scene occurs before another scene, and it Be not overlapped, uninterruptedly；1Iaentity: Same Scene is indicated；Begins: one scene starts that another scene is caused to start； Ends: one scene terminates that another scene is caused to terminate；BegunBy: one scene due to another scene starts, with Begins is opposite；Ended_By: one scene terminates due to another scene terminates, opposite with Ends；

The calculation method of the sequential relationship are as follows: while acquiring scene, acquisition scene occur at the beginning of point and End time point is calculated by the time and determines sequential relationship；The determination method of the forward and reverse sequential relationship: according to as above 13 kinds of sequential relationships that calculation method obtains, by the relationship for indicating the adjacent appearance of scene in time shaft；The chain type series connection table Up to referring to: based on forward and reverse sequential relationship, the chain type expressing in series figure between multiple independent individual subscriber scenes is established, And probabilistic information is marked on adjacent side；

Embodiment 5

The method that timing creates personal scene various dimensions characteristic spectrum, comprising:

Step 1: presetting multi-level scene tag library, and preset the association probability between corresponding scene logical relation, scene Sequential relationship, chain type expressing in series relationship between computation rule and scene, the multi-level scene tag, including level-one Scene tag and multistage subordinate's scene tag, the level-one scene tag includes four people, time, place, weather labels；

Specifically, in the present embodiment, multi-level scene tag library is preset to described, does following design:

1. people is level-one scene tag, corresponding tag entry is preset；It includes second level scene tags: gender/occupation/wedding Relation by marriage state/age/health status/mood, presets corresponding tag entry；Doctor in second level scene tag includes three-level scene Label: post/position presets corresponding tag entry, and logically library is built in subordinate relation arrangement to all preset tag entries.

2. the time is level-one scene tag；It includes second level scene tags: state/birthday/working day in season/year；Two Working day in grade scene tag includes three-level scene tag: go to work the period in the morning/working period in the afternoon；In three-level scene tag The working period in the morning include level Four scene tag: just the next period of working period/fastly, preset corresponding tag entry, owned Logically library is built in subordinate relation arrangement to preset tag entry.

3. place is level-one scene tag；It includes second level scene tags: family/company/dining room/cinema；Second level field Dining room in scape label includes three-level scene tag: western-style restaurant/Chinese Restaurant；Chinese Restaurant in three-level scene tag includes level Four field Scape label: corresponding tag entry is preset in Hunan cuisine shop/Sichuan cuisine shop, and all preset tag entries logically arrange by subordinate relation Column build library.

4. weather is level-one scene tag；It includes second level scene tags: fair weather/not fair weather/climate disaster；Second level Fair weather does not include three-level scene tag: meteorology/temperature/wind-force in scene tag, presets corresponding tag entry, all default Tag entry logically subordinate relation arrangement build library.

Step 2: the base station used by user mobile phone or/and global position system are moved and are obtained and/or calculated user Multi-level scene tag value, corresponding storage is into preset multi-level scene tag library, according to the preset scene logic Relationship generates individual subscriber scene, the multi-level scene tag value of the people, by preset user's representation data library or/and reality When calculate and obtain, the multi-level scene tag value of the time automatically obtains, the multi-level scene tag in the place by system Value, the base station used by user mobile phone or/and global position system are dynamic to be obtained, the multi-level scene tag value of the weather, by System automatically obtains, the scene logical relation, is to define scene mark between each scene tag in multi-level scene tag library After label obtain corresponding scene tag value, for forming the rule of description individual subscriber scene；

Embodiment 6

Advertising expense module described further, comprising: short message compensates submodule, advertising expense set meal scheme submodule, the row of bidding Name advertisement submodule, chat user, which are sent, clicks ad content number control submodule；The short message compensates submodule, is pointer To chat user sender because additionally exceeding charging caused by sending the short multimedia message of mobile phone for carrying ad content, pressed by advertiser Default rule compensates the additional advertising expense mode for exceeding charging；The advertisement set meal scheme submodule, comprising: for short Believe that compensation, straight hair message advertisement, message carrying advertisement, information flow advertisement, the advertisement of bullet screen, the bubble UI of burn-after-reading message are wide It accuses, the pricing mode of bid ranking advertisement；The pricing mode, comprising: valuate, press by transmission times valuation, by number of clicks Time valuation is valuated by firm lump sum, by one of different set meals valuation or multiple combinations；The bid ranking advertisement submodule Block refers to that advertiser for trigger word ad content, selects the advertisement of bid ranking to launch mode, the bid ranking refers to For the same trigger word in the trigger word ad content, the linked contents of multiple advertisers are shown；Again by multiple advertisers Rule is launched in a kind of advertisement that ranking position is obtained by way of competitive bidding；The chat user, which is sent, clicks ad content Number control submodule, comprising: do not limit all chat users send within a certain period of time with click check same ad content Number, do not limit specified chat user send within a certain period of time with click check same ad content number, limitation institute There is chat user to send within a certain period of time and click the number for checking same ad content, limit specified chat user certain It is sent in time and checks one of number of same ad content or multiple combinations with click.

The accurate selecting module of chat user, comprising: one of not specified chat user, specified chat user are more Kind combination；The chat user, comprising: send ad content side, receive and check ad content side；The specified chat is used Family, comprising: meet the user of one of user's portrait label or multiple combinations.

Module is supplemented in the purchase with money, comprising: supplements one of purchase submodule, bill submodule or multiple combinations with money；Its In, supplement buying pattern with money, comprising: bank card transfers accounts, one of third party's network payment or a variety of；Purchase is supplemented with money to valence object packet It includes: one of cash, digital cash, ideal money, material object, marketable securities, intangible asset or multiple combinations.

Advertisement chat system SDK data packet downloading uses module, comprising: system is by the chat in ad system of chatting Subsystem, registration log in subsystem, advertisement master subsystem, chat user subsystem, user feedback subsystem, personalized recommendation system System, ad content audit subsystem, and being packaged into Software Development Kit, (Software Development Kit is abbreviated as SDK), integrated use is downloaded for third party；The SDK data packet, including charging submodule；The third party cooperates Partner's module, comprising: registered through third party's program developer of verifying.Third party's program developer include: cell phone manufacturer, Software developer；Third party's program developer, which can be downloaded to integrate, uses the advertisement chat system SDK data packet；The advertisement is thrown Mode playback selecting module, comprising: advertiser and advertisement in the customized selection advertisement master library of third party launch Mode；The ad content selecting module, comprising: wide in the customized selection ad content module of third party Accuse content；The advertising expense allocation plan module, comprising: mode and advertising expense mould are launched by advertisement by chat ad system operator Block presets third party advertising expense allocation plan, and third party can be according to the advertising expense distribution side Case obtains advertising expense；The third party is withdrawn deposit module, comprising: one of submodule of withdrawing deposit, bill submodule or Multiple combinations；The advertisement mode enables switch module, comprising: third party is enabled, closes and thrown using the advertisement Mode playback selecting module, ad content selecting module, advertising expense allocation plan module, one of module of withdrawing deposit or a variety of groups It closes.

The reception Object Selection module, comprising: not specified to receive one of object, specified reception object or a variety of groups It closes.The transmission ad content side of subsystem register is not logged according to the registration, default is not specified to receive object；Described specify connects Receive object, comprising: designated communication record grouping contact person and contact person；The sending object selecting module, comprising: not specified to send One of object, specified sending object or multiple combinations；The reception of subsystem register is not logged according to the registration and is checked Ad content side, default do not specify sending object；The specified sending object, comprising: designated communication record grouping contact person and connection It is people；The advertisement setup module includes: that model selection submodule, ad content selection submodule, advertising expense point are launched in advertisement Formula case submodule, advertisement mode switch submodule, advertising time submodule, number of ads submodule；Mould is launched in the advertisement Formula selects submodule, comprising: the customized selection advertisement of chat user is launched the advertisement in mode and advertising expense module and launched Mode；Wherein, chat user may choose whether and recipient's simultaneous display ad content；The ad content selects submodule, It include: the ad content in the customized selection ad content module of chat user；The advertising expense allocation plan submodule, It include: that chat ad system operator launches mode and advertising expense module by advertisement and presets chat user advertising expense distribution side Case, third party can obtain advertising expense according to the advertising expense allocation plan；The advertisement mode enables switching molding Block, comprising: send ad content and enable switch submodule, receive and check that ad content enables switch submodule；The enabling Switch, comprising: the chat user enables, closes transmission ad content, receives and check one of ad content or a variety of groups It closes；The advertising time submodule, comprising: user selects to receive, send the time of advertisement；The number of ads submodule, packet It includes: the quantity of receiving, transmission advertisement in user's selection certain time threshold value；The chat user is withdrawn deposit module, comprising: is withdrawn deposit One of submodule, bill submodule or multiple combinations；The chat user feedback opinion module, comprising: chat user pair The advertisement selection received loses interest in, it is good to feel, do not push again, complain, share, one of customized label or a variety of Combination.

The feedback opinion decision library module, comprising: feedback opinion tag along sort submodule, feedback opinion tag along sort pair The processing scheme submodule answered；The feedback opinion tag along sort submodule, comprising: lose interest in, feel good, do not push away again It send, complain, sharing, one of customized label or multiple combinations；The corresponding processing scheme of the feedback opinion tag along sort Submodule, comprising: decision stopping continues recommendation, decision continues recommendation, decision optimization is recommended；The feedback opinion operation module, It include: operating position interface submodule, operational feedback opinion tag along sort submodule；Operating position interface submodule, packet It includes: one of special icon, text input box, ad content interface location or multiple combinations；The operational feedback opinion point Category bamboo slips used for divination or drawing lots module, comprising: chat user selection loses interest in, feels good, do not push again, complain, share, customized label One of or multiple combinations；The feedback opinion uploading module, comprising: the feedback opinion tag along sort that system selects user Content uploading to server；A feedback opinion analysis and processing module, comprising: analysis processing submodule is sent data to Property recommender system submodule；The analysis handles submodule, comprising: system will be in the feedback opinion tag along sort that received Appearance is analyzed and processed, and is based on analysis and processing result, corresponding processing scheme is matched in feedback opinion solution bank, and be based on Processing scheme executes processing；It is described to send data to personalized recommendation system submodule, comprising: system is by user feedback subsystem Data be sent to the personalized recommendation subsystem.

Ad data analysis module is arranged in the chat user, and ad data analysis module is arranged in the advertiser；It is described Advertiser and chat user matching module, comprising: condition is sent and received according to chat user setting, is matched qualified Advertiser and ad content automatically create the personal advertisement content library of chat user；The chat user personal data, which are collected, to be divided Analyse module, comprising: user portrait submodule, session content corpus submodule, user's scene event based on scene tag library Map；；The session content corpus submodule based on scene tag library, including the first contextual data, the second contextual data； First scene tag includes: time, place, place, date, weather, the season, body-sensing data, hand of chat user both sides Type number, communication signal type, interval time, frequency, time span and the total amount scene of chat user both sides' session communication One of label or multiple combinations；Second scene tag includes: chat sessions content topic, the position of the both sides that chat away from From, whether same city, the relationship of chat sessions communication two party, session intention, gender, occupation, post, mood, hobby, Health status, real-time behavior state, phone number attribute, sentence pattern, sentence class, sentence structure type and the total amount of session content One of scene tag or multiple combinations；The chat user chat content semantic module, comprising: chat user is worked as One of preceding session content, context session content or multiple combinations；The ad content generates pushing module, comprising: is System generates ad content based on matching result, is sent to matched chat user.

Working principle: the method and system of the chat advertisement, following steps: step 1: establishing chat ad system: creation Chat ad system, including be connected to the same server chat subsystem, registration log in subsystem, advertisement master subsystem, Third party subsystem, chat user subsystem, user feedback subsystem, personalized recommendation subsystem, ad content Audit subsystem；The chat ad system, including PC and cell phone application program；Step 2: the transmission being arranged according to chat user With condition of acceptance and advertisement rule, qualified advertiser and ad content are matched, the individual of chat user is automatically created Ad content library；Step 3: ad data analysis module is arranged in the chat user, the advertiser is arranged ad data and analyzes Module；The advertiser and chat user matching module, comprising: according to the condition that sends and receives of chat user setting, matching Qualified advertiser and ad content automatically create the personal advertisement content library of chat user；The chat user is personal Data collection analysis module, comprising: user's portrait submodule, is used the session content corpus submodule based on scene tag library Family scene event map；；The session content corpus submodule based on scene tag library, including the first contextual data, Two contextual datas；First scene tag include: time of chat user both sides, place, place, the date, weather, season, Body-sensing data, mobile phone model, communication signal type, the interval time of chat user both sides' session communication, frequency, time span, And one of total amount scene tag or multiple combinations；Second scene tag includes: chat sessions content topic, chat The positional distance of both sides, whether same city, relationship, session intention, gender, occupation, the post, the heart of chat sessions communication two party Feelings, hobby, health status, real-time behavior state, phone number attribute, the sentence pattern of session content, sentence class, sentence structure class One of type and total amount scene tag or multiple combinations；The chat user chat content semantic module, comprising: One of the current sessions content of chat user, context session content or multiple combinations；The ad content generates push Module, comprising: system is based on matching result and generates ad content, is sent to matched chat user.Chat user sends message In the process, personal data of the system based on chat user, chat content data, one of the data for predicting user behavior or more Kind combination, matches its personal advertisement content library, obtains the highest ad content of Data Matching degree；Step 4: system is based on third The matching result is walked, ad content is generated, and launches the rule of mode and advertising expense module by advertisement, ad content is pushed To user；Step 5: successfully clicking the advertisement checked with user based on pushing, system presses advertising expense allocation plan, automatic to calculate The advertising expense of chat user, third party, and pay advertising expense to chat user, third party automatically； The method of the chat advertisement is relatively simple, intelligent higher.

The method and system of the chat advertisement, the chat subsystem, comprising: the short multimedia message chat subsystem of mobile phone and network Messaging chat module；Chat module includes: mobile phone information and internet message submodule and address list submodule, dialing submodule One of or multiple combinations, the short multimedia message chat subsystem of mobile phone and internet message chat subsystem, it is same for can integrate Using；User uses the chat subsystem, can carry out point-to-point and mass-sending, group chat message communication.

The method and system of the chat advertisement is registered by setting and logs in subsystem, comprising: advertiser user registration logs in Module, chat user user's registration login module, third party register login module, system background managing users registration Login module；Chat ad system is logged in using account, and the account includes: system identifier account, cell-phone number, third party's ID account One of or multiple combinations；The convenient performance of raising system.

The method and system of the chat advertisement, by the way that advertisement master subsystem is arranged, comprising: ad content module, advertisement are thrown Module is supplemented in mode playback module, advertising expense module, chat user selecting module, advertisement range selection module, purchase with money, according to advertisement Master subsystem, advertiser can set ad content, and advertisement is selected to launch mode, select chat user, selection advertizing range, Purchase is supplemented with money, and determines whether to start advertising.

The method and system of the chat advertisement, by the way that third party subsystem is arranged, comprising: advertisement chat system The downloading of SDK data packet launches mode selection module using module, third party module, advertisement, ad content selects mould Block, advertising expense allocation plan module, third party withdraw deposit module, advertisement mode enable switch module；It is chatted by setting Its user subsystem, comprising: receive Object Selection module, sending object selecting module, advertisement setup module, chat user and withdraw deposit Module, chat user feedback opinion module.The chat user, comprising: send ad content side, receive and check ad content Side；By the way that user feedback subsystem is arranged, comprising: feedback opinion decision library module, feedback opinion operation module, feedback opinion are received Collect module, feedback opinion analysis and processing module；By the way that personalized recommendation subsystem is arranged, comprising: number is arranged in chat user advertisement According to analysis module, advertiser's advertisement setting data analysis module, advertiser and chat user matching module, chat user number It is generated according to module, chat user chat content data analysis module, prediction chat user behavioral module, ad content is collected and surveyed Pushing module；The integrality and intelligent and high-efficiency of raising system.

Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to include these modifications and variations.

Claims

1. a kind of method for advertisement of chatting, it is characterised in that: the following steps are included:

Step 1: establishing chat ad system: creation chat ad system, the chat subsystem including being connected to the same server System, registration log in subsystem, advertisement master subsystem, third party subsystem, chat user subsystem, user feedback System, personalized recommendation subsystem, ad content audit subsystem；The chat ad system, including PC and cell phone application journey Sequence；

The chat subsystem, comprising: the short multimedia message chat module of mobile phone and internet message chat module；Chat module includes: hand Machine message and one of internet message submodule and address list submodule, dialing submodule or multiple combinations；

The registration logs in subsystem, comprising: advertiser user registers login module, chat user registers login module, third Square affiliate registers login module, system background managing users registration login module；Chat ad system is logged in using account, The account includes: one of system identifier account, cell-phone number, third party's ID account or multiple combinations；

The advertisement master subsystem, comprising: ad content module, advertisement launch mode module, advertising expense module, chat user choosing Module, advertisement range selection module are selected, buys and supplements module with money；

The third party subsystem, comprising: the downloading of advertisement chat system SDK data packet is closed using module, third party Make partner's module, mode selection module is launched in advertisement, ad content selecting module, advertising expense allocation plan module, third party's conjunction As partner withdraw deposit module, advertisement mode enable switch module；

The chat user subsystem, comprising: receive Object Selection module, sending object selecting module, advertisement setup module, chat Its user withdraws deposit module, chat user feedback opinion module；The chat user, comprising: send ad content side, receive and look into See ad content side；

The user feedback subsystem, comprising: feedback opinion decision library module, feedback opinion operation module, feedback opinion are collected Module, feedback opinion analysis and processing module；

The personalized recommendation subsystem, comprising: data analysis module is arranged in chat user advertisement, data are arranged in advertiser's advertisement In analysis module, advertiser and chat user matching module, chat user personal data collect and survey module, chat user is chatted Hold data analysis module, prediction chat user behavioral module, ad content and generates pushing module；

Step 2: sending and receiving condition and advertisement rule according to chat user setting, qualified advertiser is matched And ad content, automatically create the personal advertisement content library of chat user；

Step 3: chat user sends or/and receives in message process, in personal data of the system based on chat user, chat Hold one of data, the data for predicting user behavior or multiple combinations, match its personal advertisement content library, obtains Data Matching Spend highest ad content；

Step 4: system is based on matching result described in third step, ad content is generated, and launch mode and advertising expense mould by advertisement Ad content is pushed to user by the rule of block；

Step 5: successfully clicking the advertisement checked or/and shown and expose with user based on pushing or/and receiving, system presses advertisement Take allocation plan, calculate the advertising expense of chat user, third party automatically, and pays advertising expense to chat automatically and use Family, third party.

2. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: the ad content module, comprising: touching Send out one of word ad content submodule, hard advertisement content submodule or multiple combinations；Advertiser is according in the advertisement The rule of molar block selects and creates trigger word ad content and hard advertisement content；The trigger word ad content submodule, It include: the content and its labeling of trigger word, corresponding link；The trigger word, comprising: keyword, sentence, chapter, network address, One of picture, animation or multiple combinations；The content of the corresponding link, comprising: webpage, picture, audio-video, moves document The file of unrestrained format；The labeling, comprising: industry labeling, product and service labeling, functional label classification, One of customized classification or multiple combinations；The hard advertisement content submodule, comprising: text formatting, picture format, sound One of hard advertisement content of video format, animation format or a variety of compositions.

3. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: mode module, packet are launched in the advertisement Include: it is wide that straight hair forwards message advertisement submodule, receipts message to carry advertisement submodule, hair message carrying advertisement submodule, information flow Accuse submodule, pop-up ad submodule, burn-after-reading message bubble UI submodule；The straight hair forwards message advertisement, packet Include: chat user sends the ad content in advertisement master subsystem in a manner of point-to-point message or mass-sending, group chat message；It is described It receives message and carries advertisement submodule, comprising: before and after carrying ad content, message are shown while the message display received Carry ad content, the message show while carry ad content, comprising: except message bubble frame carry ad content, Ad content, highlighted keyword are carried within message bubble frame；The highlighted keyword, comprising: text is highlighted, flashes, leukorrhagia One of scribing line, discoloration or multiple combinations, user click highlighted keyword, can jump in the correspondence advertisement of tape sort rule Hold the aggregate list page, and ad content can be clicked again into corresponding ad content details page；The hair message carries wide Submodule is accused, refers to the message column in transmission edit box, pre-set attachment column, the total list of message with the chat sessions page Mode is launched in the advertisement that ad content is carried in table；The information flow advertisement submodule, refer in the total list of message with chat Mode is launched in the advertisement that the ad content of form of message is inserted into the messaging list of conversation page；The pop-up ad submodule Block, comprising: one of bullet screen, bullet frame advertisement or multiple combinations；The bubble UI submodule of the burn-after-reading message, refers to Mode is launched in the advertisement of product placement content in the interface UI for the burn-after-reading message for issuing and receiving.

4. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: the advertising expense module, comprising: short message It compensates submodule, advertising expense set meal scheme submodule, bid ranking advertisement submodule, chat user and sends click ad content Number control submodule；The short message compensates submodule, refers to the hand for carrying ad content because sending for chat user sender Additionally exceed charging caused by the short multimedia message of machine, compensates the additional advertising expense for exceeding charging by default rule by advertiser Mode；The advertisement set meal scheme submodule, comprising: carry advertisement, information for short message compensation, straight hair message advertisement, message Flow the pricing mode of advertisement, the advertisement of bullet screen, the bubble UI advertisement of burn-after-reading message, bid ranking advertisement；The pricing mode, It include: to valuate by transmission times valuation, by number of clicks, temporally valuate, valuating by firm lump sum, by the valuation of different set meals One or more combinations；The bid ranking advertisement submodule refers to advertiser for trigger word ad content, and selection is bidded Mode is launched in the advertisement of ranking, and the bid ranking refers to for the same trigger word in the trigger word ad content, display The linked contents of multiple advertisers；It is thrown again by a kind of advertisement that multiple advertisers obtain ranking position by way of competitive bidding Put rule；The chat user, which is sent, clicks ad content number control submodule, comprising: does not limit all chat users one Fix time it is interior transmission with click check same ad content number, do not limit specified chat user sends within a certain period of time and Click the number for checking same ad content, all chat users of limitation send check same advertisement with click within a certain period of time The number of content limits specify chat user to be sent in the number for checking same ad content with click within a certain period of time one Kind or multiple combinations.

5. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: the chat user precisely selects mould Block, comprising: one of not specified chat user, specified chat user or multiple combinations；The chat user, comprising: send Ad content side receives and checks ad content side；The specified chat user, comprising: meet one in user's portrait label The user of kind or multiple combinations；Module is supplemented in the purchase with money, comprising: supplement with money purchase submodule, one of bill submodule or Multiple combinations；Wherein, buying pattern is supplemented with money, comprising: bank card transfers accounts, one of third party's network payment or a variety of；It supplements with money Purchase includes: one of cash, digital cash, ideal money, material object, marketable securities, intangible asset or a variety of groups to valence object It closes.

6. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: the advertisement chat system SDK data Packet downloading uses module, comprising: the chat subsystem in ad system of chatting, registration are logged in subsystem, advertisement boss by system System, chat user subsystem, user feedback subsystem, personalized recommendation system, ad content audit subsystem, are packaged into soft Part development kit (Software Development Kit is abbreviated as SDK) downloads integrated use for third party； The SDK data packet, including charging submodule；The third party module, comprising: through registering through the third of verifying Equation developer.Third party's program developer includes: cell phone manufacturer, software developer；Third party's program developer can be downloaded It is integrated to use the advertisement chat system SDK data packet；Mode selection module is launched in the advertisement, comprising: third party cooperates partner Mode is launched with advertisement with the advertiser in the customized selection advertisement master library；The ad content selecting module, comprising: the Ad content in the customized selection ad content module of tripartite affiliate；The advertising expense allocation plan module, packet Include: mode is launched by advertisement by chat ad system operator and advertising expense module presets third party advertising expense point With scheme, third party can obtain advertising expense according to the advertising expense allocation plan；The third party It withdraws deposit module, comprising: one of submodule of withdrawing deposit, bill submodule or multiple combinations；The advertisement mode enables switching molding Block, comprising: third party enable, close using the advertisement launch mode selection module, ad content selecting module, Advertising expense allocation plan module, one of module of withdrawing deposit or multiple combinations.

7. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: the reception Object Selection module, packet It includes: not specified to receive one of object, specified reception object or multiple combinations.Subsystem register is not logged according to the registration Transmission ad content side, default is not specified to receive object；The specified reception object, comprising: designated communication record grouping connection People and contact person；The sending object selecting module, comprising: one of not specified sending object, specified sending object are more Kind combination；The reception of subsystem register is not logged according to the registration and checks ad content side, and default does not specify sending object； The specified sending object, comprising: designated communication record grouping contact person and contact person；The advertisement setup module includes: advertisement It launches model selection submodule, ad content selection submodule, advertising expense allocation plan submodule, advertisement mode and switchs submodule Block, advertising time submodule, number of ads submodule；Model selection submodule is launched in the advertisement, comprising: chat user is made by oneself Justice selects the advertisement to launch the advertisement in mode and advertising expense module and launches mode；Wherein, chat user may choose whether and Recipient's simultaneous display ad content；The ad content selects submodule, comprising: the customized selection advertisement of chat user Ad content in content module；The advertising expense allocation plan submodule, comprising: chat ad system operator is thrown by advertisement Mode playback and advertising expense module preset chat user advertising expense allocation plan, and third party can be according to described wide Announcement takes allocation plan and obtains advertising expense；The advertisement mode enables switch module, comprising: sends ad content and enables switch submodule Block receives and checks that ad content enables switch submodule；The enabling switch, comprising: the chat user enables, closes hair Ad content, reception is sent to check one of ad content or multiple combinations；The advertising time submodule, comprising: Yong Huxuan The time selected receiving, send advertisement；The number of ads submodule, comprising: receiving, hair in user's selection certain time threshold value Send the quantity of advertisement；The chat user is withdrawn deposit module, comprising: one of submodule of withdrawing deposit, bill submodule or a variety of groups It closes；The chat user feedback opinion module, comprising: chat user loses interest in the advertisement selection received, it is good to feel, It does not push, complain again, sharing, one of customized label or multiple combinations.

8. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: the feedback opinion decision library module, It include: feedback opinion tag along sort submodule, the corresponding processing scheme submodule of feedback opinion tag along sort；The feedback opinion Tag along sort submodule, comprising: lose interest in, feel good, do not push again, complain, share, one of customized label or Multiple combinations；The corresponding processing scheme submodule of the feedback opinion tag along sort, comprising: decision stopping continues to recommend, decision Continue recommendation, decision optimization is recommended；The feedback opinion operation module, comprising: operating position interface submodule, operational feedback meaning See tag along sort submodule；Operating position interface submodule, comprising: special icon, text input box, ad content interface One of position or multiple combinations；The operational feedback opinion tag along sort submodule, comprising: chat user selection does not feel emerging Interest feels good, does not push again, complain, share, one of customized label or multiple combinations；The feedback opinion uploads Module, comprising: the content uploading for the feedback opinion tag along sort that system selects user to server；The feedback opinion analysis Processing module, comprising: analysis processing submodule sends data to personalized recommendation system submodule；The analysis handles submodule Block, comprising: the feedback opinion tag along sort content received is analyzed and processed by system, and is based on analysis and processing result, Corresponding processing scheme is matched in feedback opinion solution bank, and processing is executed based on processing scheme；It is described to send data to Property recommender system submodule, comprising: the data of user feedback subsystem are sent to the personalized recommendation subsystem by system.

9. a kind of method of advertisement of chatting as described in claim 1, it is characterised in that: ad data is arranged in the chat user Ad data analysis module is arranged in analysis module, the advertiser；The advertiser and chat user matching module, comprising: root Condition is sent and received according to chat user setting, matches qualified advertiser and ad content, chat is automatically created and uses The personal advertisement content library at family；The chat user personal data collect and survey module, comprising: user's portrait submodule is based on Session content corpus submodule, user's scene event map in scene tag library；In the session based on scene tag library Hold corpus submodule, including the first contextual data, the second contextual data；First scene tag includes: that chat user is double The time of side, place, place, date, weather, season, body-sensing data, mobile phone model, communication signal type, chat user both sides One of interval time, frequency, time span and total amount scene tag of session communication or multiple combinations；Described second Scene tag includes: chat sessions content topic, the positional distance for the both sides that chat, whether same city, chat sessions communication is double Relationship, the session intention, gender, occupation, post, mood, hobby, health status, real-time behavior state, phone number of side Attribute, one of sentence pattern, sentence class, sentence structure type and total amount scene tag of session content or multiple combinations；It is described Chat user chat content semantic module, comprising: one in the current sessions content of chat user, context session content Kind or multiple combinations；The ad content generates pushing module, comprising: system is based on matching result and generates ad content, sends To matched chat user.

10. a kind of system for advertisement of chatting, it is characterised in that: including ad system of chatting: creation chat ad system, including even It is connected to the chat subsystem of the same server, registration logs in subsystem, advertisement master subsystem, third party subsystem System, chat user subsystem, user feedback subsystem, personalized recommendation subsystem, ad content audit subsystem；The chat Ad system, including PC and cell phone application program；

The chat subsystem, comprising: the short multimedia message chat subsystem of mobile phone and internet message chat module；Chat module includes: Mobile phone information and one of internet message submodule and address list submodule, dialing submodule or multiple combinations；

The registration logs in subsystem, comprising: advertiser user register login module, chat user user's registration login module, Third party registers login module, system background managing users registration login module；Ad system of chatting uses account It logs in, the account includes: one of system identifier account, cell-phone number, third party's ID account or multiple combinations；

The personalized recommendation subsystem, comprising: data analysis module is arranged in chat user advertisement, data are arranged in advertiser's advertisement In analysis module, advertiser and chat user matching module, chat user personal data collect and survey module, chat user is chatted Hold data analysis module, prediction chat user behavioral module, ad content and generates pushing module.