CN105592150B

CN105592150B - Method, device and system for acquiring push data

Info

Publication number: CN105592150B
Application number: CN201510957132.8A
Authority: CN
Inventors: 蒋梦婷; 汤振东; 赵艳; 张�浩; 罗征; 肖惠中; 唐溪柳; 罗新铭; 胡琴; 张敏毅; 占飞; 金帅; 李烈强; 张旭博; 梁柱; 王莹; 刘镇伟; 姚伶伶; 黄文汉; 高超
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-12-18
Filing date: 2015-12-18
Publication date: 2020-08-04
Anticipated expiration: 2035-12-18
Also published as: CN105592150A

Abstract

The invention discloses a method, a device and a system for acquiring push data. Wherein, the method comprises the following steps: the push server obtains the directional parameter of any user in the user group, and the directional parameter at least comprises: a key calendar date comprising personal time information related to the user and related to the time dimension; the push server screens and obtains a target object which meets the push condition in the user group according to the directional parameter of any user; and the push server sends the push data to the target object meeting the push condition. The invention solves the technical problem that the pushing result of the pushed data is inaccurate due to the scheme of determining the pushed target object through the user basic attribute and the behavior attribute in the prior art.

Description

Method, device and system for acquiring push data

Technical Field

The invention relates to the field of computer internet, in particular to a method, a device and a system for acquiring push data.

Background

With the rapid development of computer internet technology, internet-based social application software has come into play, for example: microblogs, WeChats, micro-visions, people networks, and the like. The social application software is a platform for providing instant interaction for users, and after a user logs in the social platform by using a login account, a relationship chain between each user can be constructed, for example, when any user pays attention to other users or pays attention to each other with other users, the user and other users can be considered to have a related chain, and the user with the relationship chain can view data published by the other user, and the data can include: web pages, video, audio, text, pictures, and the like.

It should be noted here that if the first user and the second user have a related tether directly and the second user and the third user have a related tether directly but the first user and the third user do not have a related tether, the first user and the third user may be considered to have no direct relationship but an indirect relationship.

The existing social application products generally directionally select a target object for pushing data according to basic attributes of users and behavior attributes of the users, wherein the basic attributes of the users comprise information such as gender, age, and region of the users, the behavior attributes comprise information such as e-commerce shopping information of the users and activity degrees of various application software, and in the pushing process, advertisement copy of the same product is usually fixed.

Analysis shows that the above solutions provided by the prior art mainly have the following defects: firstly, when a current pushing party pushes data, a directional mode is mainly adopted, specifically, pushing is mainly carried out according to basic attributes and behavior attributes of a user, the mode has a certain degree of correlation with the user, but the degree of correlation is not high, secondly, when the current general pushing data is advertisements, the advertisements all adopt the same file and fixed mode when being pushed to different users, and the pushing method has low correlation with the user and low pertinence, so that the pushing effect of the method is not good.

Aiming at the problem that in the prior art, the pushed result of the pushed data is inaccurate due to the scheme of determining the pushed target object through the user basic attribute and the behavior attribute, an effective solution is not provided at present.

Disclosure of Invention

The embodiment of the invention provides a method, a device and a system for acquiring pushed data, which aim to at least solve the technical problem that in the prior art, the pushed result of the pushed data is inaccurate due to the scheme that a pushed target object is determined through a user basic attribute and a behavior attribute.

According to an aspect of the embodiments of the present invention, there is provided a method for acquiring push data, including: the push server obtains the directional parameter of any user in the user group, and the directional parameter at least comprises: a key calendar date comprising personal time information related to the user and related to the time dimension; the push server screens and obtains a target object which meets the push condition in the user group according to the directional parameter of any user; and the push server sends the push data to the target object meeting the push condition.

According to another aspect of the embodiments of the present invention, there is also provided an apparatus for acquiring push data, including: a first obtaining module, configured to obtain, by a push server, an orientation parameter of any user in a user group, where the orientation parameter at least includes: a key calendar date comprising personal time information related to the user and related to the time dimension; the screening module is used for screening and obtaining a target object which meets the pushing condition in the user group according to the directional parameter of any user by the pushing server; and the sending module is used for sending the push data to the target object meeting the push condition by the push server.

In the embodiment of the present invention, a push server is adopted to obtain an orientation parameter of any user in a user group, where the orientation parameter at least includes: a key calendar date comprising personal time information related to the user and related to the time dimension; the push server screens and obtains a target object which meets the push condition in the user group according to the directional parameter of any user; the mode that the push server sends the push data to the target object meeting the push condition solves the technical problem that the push result of the push data is inaccurate due to the scheme that the pushed target object is determined through the user basic attribute and the behavior attribute in the prior art.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

fig. 1 is a block diagram of a hardware structure of a computer terminal of a method for acquiring push data according to an embodiment of the present invention;

fig. 2 is a flowchart of a method for optionally acquiring push data according to embodiment 1 of the present invention;

fig. 3 is a display diagram of a target object display terminal when pushed data is an advertisement for a cake product according to embodiment 1 of the present invention;

fig. 4 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention;

fig. 5 is a schematic diagram of an alternative method for acquiring push data according to embodiment 2 of the present invention;

fig. 6 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention;

fig. 7 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention;

fig. 8 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention;

fig. 9 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention;

fig. 10 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention; and

fig. 11 is a schematic diagram of a system for acquiring push data according to embodiment 3 of the present invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Example 1

In accordance with an embodiment of the present invention, there is provided an embodiment of a method for obtaining push data, it should be noted that the steps illustrated in the flowchart of the figure may be performed in a computer system such as a set of computer executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here. As shown in fig. 1, the method includes:

the method provided by the embodiment 1 of the present application can be executed in a mobile terminal, a computer terminal or a similar computing device. Taking an example of the present invention running on a computer terminal, fig. 1 is a block diagram of a hardware structure of the computer terminal of a method for acquiring push data according to an embodiment of the present invention. As shown in fig. 1, the computer terminal 10 may include one or more (only one shown) processors 102 (the processor 102 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory 104 for storing data, and a transmission device 106 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration and is not intended to limit the structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

The memory 104 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the method for acquiring push data in the embodiment of the present invention, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, that is, implementing the above-mentioned method for acquiring push data. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission device 106 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In one example, the transmission device 106 can be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.

Under the operating environment, the invention provides a method for acquiring push data as shown in fig. 2. Fig. 2 is a flowchart of a method for optionally acquiring push data according to embodiment 1 of the present invention, where the method may include the following steps:

as shown in fig. 2, the method for acquiring push data may include the following implementation steps:

step S20, the push server obtains the directional parameter of any user in the user group, where the directional parameter at least includes: a key calendar date comprising personal time information associated with the user and associated with the time dimension.

In this application, the user included in the user group in the step S20 may be a user registered in a social application platform, and the social application platform may be an application product providing the social platform for the user, such as a QQ space, a microblog, a WeChat, a human, and the like, and at this time, the push server is used to push corresponding push data, such as an advertisement, to the user in the social application platform, but is not limited thereto.

The key history dates contained in the above orientation parameters include personal time information related to the user and related to the time dimension, such as: in the above-mentioned obtained orientation parameters of the user, at least the included key history date of the user may be a date having a specific meaning to the user, for example: the birthday, the month of the constellation of the user, various memorial days preset by the user, the festival date, the first showing date of the favorite movie of the user and the like.

In addition, the orientation parameters may further include a user basic attribute and a behavior attribute related to the user and unrelated to the time dimension, where the user basic attribute may include: the region, sex, occupation and other information of the user, and the behavior attribute of the user may include: e-commerce shopping information of the user, application software activity and the like.

It should be noted here that, in the process of registering the social platform for the first time by the user, the social application product may prompt the user to fill in personal information, where the personal information may include information of the user such as birthday, sex, academic calendar, work and hobbies, and after the user fills in the information, the push server may obtain the directional parameters of the user.

Under the condition that the user does not fill in the orientation parameters or the orientation parameters of the user are changed when the user registers for the first time, when the user logs in again, the social application product can remind the user to fill in the orientation parameters or regenerate new orientation parameters of the user according to the modification of the user.

And step S22, the push server screens and obtains the target object which meets the push condition in the user group according to the directional parameter of any user.

In the above step S22, the push condition may be a condition that can produce a positive effect on the data that needs to be pushed, that is, the target object that is obtained by filtering and satisfies the filtering condition is more interested in pushing the data.

As an alternative embodiment, taking the QQ space as an example, when the pushed data is an advertisement of a cake brand, the filtering condition may be that the birthday of the user is within a week from the current date, so that it is easier to generate interest in the advertisement of the cake product in the pushed data compared with the user whose birthday is in other time slots, and the pushing effect of the pushed data is improved.

In step S24, the push server sends the push data to the target object that satisfies the push condition.

As an alternative embodiment, still taking the QQ space as an example, the push server may pop up the push data when the target object browses the QQ space in a manner of reminding the user that there is an unread utterance to select updating by the user.

As can be seen from the above, in the scheme provided in the embodiment of the present application, the directional parameter of any one user in the user group is obtained through the push server, and according to the directional parameter of any one user, the target object that meets the push condition in the user group is obtained through screening, and then the push data is sent to the target object obtained through screening. The technical problem that the pushing result of the pushed data is inaccurate due to the fact that the pushed target object is determined through the user basic attribute and the behavior attribute in the prior art is solved.

It is worth noting that the QQ space is used as a social platform product and has a connection relation with both QQ and WeChat, so when a target object is screened according to a push condition, the screening condition is not limited to that the orientation parameter of the user is related to the push data, in an embodiment, the birthday of the user cannot meet the push condition, but the birthday of a friend of the user, a potential friend or a user communicating with the user can meet the push condition, in this case, the QQ space can still be like the user to push corresponding push data, and the user can be prompted whether to forward the push data to the user meeting the push condition.

In an optional embodiment, after obtaining the directional parameter of any one user in the user group, the recommendation server obtains a plurality of target objects meeting the push condition, and all friends of the target objects in each application system, users who approve the target objects, and users who have forwarded or commented with the target users can be used as the target objects.

In an alternative solution provided by the foregoing embodiment of the application, in the step S22, the step of filtering, by the push server, the target object that meets the push condition in the user group according to the directional parameter of any user may include the following steps:

step S221, calculating a push date of any user based on a key history date, where the key history date is: the user's birth date, the month of the constellation, the date of the memorial day, and the date of the holiday.

Step S223, determining a target object whose pushing date meets the pushing condition, where the pushing date includes: the difference between the key calendar date and the current system date, the difference between the key calendar date and the predetermined date, and the month in which the key calendar date is located.

In an alternative solution provided by the foregoing embodiment of the present application, in step S223, the step that the pushing date satisfies the pushing condition may include:

the push date is within a first predetermined time range; or the like, or, alternatively,

the difference value between the pushing date and the first preset value is within a second preset time range; or the like, or, alternatively,

the pushing date is the same as the first preset time; or the like, or, alternatively,

the difference value between the pushing date and the second preset value is the same as the second preset time;

in an alternative embodiment, taking the example of the pushed data being an advertisement of a birthday cake product, in the example of the first predetermined time range being one week, the pushed date may be a difference between the user's birthday date and the current system date, and the pushing condition may be that the difference between the user's birthday date and the current system date is within one week.

In another alternative embodiment, taking the example that the pushed data is an advertisement of a bouquet of wedding anniversaries, the pushed data has a certain effective time on the application platform, and in the example that the predetermined date is an expiration date of the effective time of the pushed data, the pushed date may be a difference between the wedding anniversary of the user and the effective expiration date of the pushed data on the application platform, that is, in the example that the first preset difference is two months and the second predetermined time range is one month, the pushing condition may be that the pushed date is compared with the first preset value and is within the second predetermined time range, wherein the pushed date is a difference between the wedding anniversary of the user and the effective expiration date of the pushed data on the application platform.

In yet another alternative embodiment, taking the example that the pushed data is a promotional advertisement of a credit card, in the example that the first predetermined time is the month in which the current system date is located, the pushed date may be the month in which the key calendar date is located, and the pushing condition may be that the pushed date is the same as the first predetermined time, that is, the month in which the user's birthday date is located is the same as the month in which the current system date is located.

As still another alternative embodiment, when the push data is a birthday gift advertisement and the second preset difference is one month and the second predetermined time is one day, in an example where the key calendar date is a birthday date preset by the user and the predetermined date is a date on which the souvenir starts to be pre-sold, the push condition may be that the push date is a difference between the birthday date preset by the user and the date on which the souvenir starts to be pre-sold; that is, the push condition may be that the date of the souvenir day preset by the user is exactly one month different from the date of the souvenir starting to be pre-sold.

As can be seen from the above, in the scheme provided in the foregoing embodiment of the present application, the push date of any one user is calculated based on the key history date, and then a specific filtering condition is proposed for the push date, and the user whose push date obtained by filtering meets the push condition is taken as a target object. By adopting the scheme of taking the key history date of the user as the basis of pushing the target object, the technical effect of determining the pushed target object by using the dimension of time is realized, and the pushed target object is more accurate relative to the target object determined only by the basic attribute and the behavior attribute of the user.

Optionally, in the foregoing embodiment of the present application, after the push server detects a data request sent by any user, the acquisition of the directional parameter of any user is started, where the data request is a request sent after the user logs in the application system.

In the above steps of the present application, after any user logs in the application system, a data request is immediately sent out, and after detecting this request, the push server starts to acquire the directional parameters of any user, and it is noted that, in one case, when the user uses multiple application systems of the same company, the data of the same user in each application system are shared with each other, for example, when the user has an account with the space of QQ, WeChat, beat and QQ at the same time, the data stored in each account in the applications are intercommunicated, when the user logs in the QQ, the push server detects a data request sent by the user on the QQ, and at this time, the push server not only obtains the orientation parameters of the user from the data information contained in the QQ of the user, but also obtains the orientation parameters of the user from other application systems related to the QQ of the user.

As can be seen from the above, in the scheme provided in the foregoing embodiment of the present application, after the push server detects a data request sent by any user, the acquisition of the directional parameter of any user is started, where the data request is a request sent by the user after logging in the application system. According to the scheme, the starting time of the directional parameters of the user, which are obtained by the push server for screening the target object meeting the push condition, is determined, the technical effect of screening the target object according to the use state of the application system by the user is achieved, and the push result of the push data is more accurate.

Optionally, in the step S24, before the push server sends the push data to the target object that meets the push condition, the method further includes the following steps:

in step S241, the push server obtains the feature attribute of the target object that satisfies the push condition.

Step S243, constructing a corresponding scene model by using the characteristic attributes of the target object, where the characteristic attributes include any one or more of the following data: name of target object, key history date and contextual information related to the push data.

In step S243, the scene model may be based on the correlation with the pushed data, and personal attributes such as occupation, gender, or interest of the user may be merged into the model, so that the same pushed data may appear in different scene models for different target objects, and the appearance mode may be in a form of picture plus character, or in a form of video; the context information may be analog information related to the push data.

For example, in the example that the pushed data is a flower advertisement, a male in five days after a wedding anniversary is the current date is screened according to the pushing condition that the difference between the key calendar date and the current system date is within one week, so that the user can be determined to meet the pushing condition, that is, the pushed data containing the flower advertisement can be pushed to the user, and the pushed data can contain a wedding anniversary date reminder, customized flower discount information of the wedding anniversary, and the like.

It should be noted that each different target object has different characteristic attributes, that is, each user has different name, key history date and different context information, so when generating push data, when pushing the push data of the same product to different users, different scene models still need to be constructed according to the characteristic attributes of different users.

Step S245 generates push data from the scene model.

As can be seen from the above, in the above embodiments of the present application, before the push server sends the push data to the target object meeting the push condition, the push server is adopted to obtain the characteristic attribute of the target object meeting the push condition, a corresponding scene model is constructed by using the characteristic attribute of the target object, and the push data is generated according to the scene model. According to the scheme, after the target objects are screened according to the key process date of the user, before the target objects are pushed with the pushed data, the characteristic attributes of the target objects are applied to generate specific pushed data for each different target object, so that the push server sends the pushed data exclusive to the user corresponding to different users, the pushed data are made to be more fit with the actual situation of the user, and the pushing efficiency of the pushed data is improved.

Optionally, in step S245 above. The step of generating push data from the scene model comprises:

step S2451, a pushed data template corresponding to the scene model is called.

In step S2451, the pushed data template is a template that is preset before data pushing according to the actual situation of the data that the pushing party needs to push, and the characteristic attribute of the target object may be embedded into the template. As an alternative embodiment, as shown in fig. 3, when a piece of pushed data is an advertisement of a birthday cake, the pushed server obtains birthday information in a key calendar date of the target object, and after calculating a difference value according to the birthday information of the user and a current system date, the pushed data template may be called, where the pushed data template may be "xx of love, and x days are your birthday, and congratulate your birthday happy birthday |)! ".

Step S2453, the feature attribute of the target object is embedded into the corresponding display position in the pushed data template to generate the pushed data.

In step S2453, when the feature attribute of the target object is embedded into the corresponding display position in the pushed data template, the feature attribute of the target object corresponds to the position in the pushed data template, and after the feature data of the target object is displayed at the corresponding position in the pushed data template, complete pushed data is generated.

In view of the above, in the scheme provided in the foregoing steps of the present application, the pushed data template corresponding to the scene model is called, and the feature attribute of the target object is embedded into the corresponding display position in the pushed data template, so as to generate the pushed data. The technical scheme includes that a uniform data pushing template is adopted, and the characteristic attributes of the target objects are embedded into the template during pushing, so that the aim of pushing data with pertinence to different users is achieved, and the technical problems that each piece of pushed data is inconsistent and is difficult to manage and push in a centralized mode due to different characteristic attributes of each target object are solved.

Optionally, in step S2453, the step of embedding the feature attribute of the target object into the display position corresponding to the display template includes:

step S2455 reads the identification information of the feature placeholder included in the pushed data template.

Specifically, in step S2455, the feature placeholder may be replaced according to the feature attribute of different users in the design of the data pushing file. In an alternative embodiment, when the push data is an advertisement for a cake product, the push data template may be "love { nickname }, wish you happy birthday! "in this data template, { nikename } is a feature placeholder, and the name of the user is used to replace the position of { nikename } when sending push data, for example, when the user name is called Alice, the above-mentioned file of push data may be" love Alice, congratulate you happy birthday! "

Step S2457, under the condition that the feature attribute of the target object is matched with the identification information, replacing the feature placeholder with the feature data.

In the above steps, when the pushed data is generated, for users with different feature attributes, the placeholder matched with the feature is replaced with the feature data of the user, and still taking the pushed data as an advertisement of a cake product as an example, as shown in fig. 3, the file in the data template may be "lovely { nickname }, and then the birthday is your birthday after { nikiday } day, and you are happy to birthday! In this case, the push server needs to replace the obtained name in the user characteristic attribute with the placeholder "{ nickname }" and calculate the time difference between the current date and the user key calendar date according to the user key calendar date, where the user key calendar date is the birthday of the user, and in an example where the difference between the current date and the user key calendar date is calculated to be 2 days, the text content of the push data received by the user may be "lovely Alice", and two days later are your birthday, and a happy birthday | of you birthday | is celebrated! ".

It should be noted that, in the above embodiment, the specific information for replacing the placeholder "{ nickname }" is calculated and obtained by the push server according to the actual birthday date of the user and the current system date, so that this information is changed according to the time lapse, and still taking the above push data as an example of the advertisement of the cake product, the text content of the push data received by the user today is "lovely Alice," two days later is your birthday, and you are happy birthday |)! "in case of tomorrow, the text content of the push data received by the user may be" love Alice, and then you birthday, congratulate your happy birthday! ".

As can be seen from the above, in the above steps of the present application, by reading the identification information of the feature placeholder included in the pushed data template, and under the condition that the feature attribute of the target object is matched with the identification information, the feature placeholder is replaced with the feature data, so that the feature attribute of the user is embedded in the pushed data, and the file of the pushed data has integrity and pertinence, a technical effect of generating targeted pushed data for different users is achieved, and a pushing effect of the pushed data is improved.

Optionally, after the step S24, that is, after the push server sends the push data to the target object meeting the push condition, the method further includes the following steps:

step S2459, displaying the push data on the display terminal corresponding to the target object.

Specifically, in step S2459, the display terminal may be a plurality of intelligent terminals installed with application systems and used by the target object, for example: mobile phones, personal computers, tablet computers, and the like. When the pushed data is displayed on the display terminal, multiple modes can be adopted, in an optional embodiment, the pushed data can be inserted in a display interface of an application system in a picture format, when a user uses the application system, the pushed data unconsciously enters the sight of a target object, for example, when the user uses a QQ space, the pushed data is inserted among multiple friend descriptions of the target object in the picture format for the user to browse; in another alternative embodiment, the push data may be always displayed at a fixed position of the display terminal when the user uses the application system, and when the user performs a process of turning pages or sliding up and down on the display terminal, the content of the push data does not change along with the action of the user on the display terminal.

It should be noted that the push data pushed by the push server to the target object may be a picture, a moving picture, a text, or a video, but is not limited to the data in any one of the formats.

The display terminal displays the push data on the network page, the push data comprise an interactive control displayed on the network page, and the corresponding link data are obtained by triggering the interactive control.

It is noted that, in an alternative embodiment, the pushed data is link data pushed to the target object when the key calendar date arrives, and the link data may include: virtual gifts, electronic vouchers, network service resources.

In the above step, the interactive control may be a data or connected package of information related to the push data, and the user may obtain link data corresponding to the push information by triggering the interactive control; the connection data may include information such as the address of a website that the push data wants the user to enter, an electronic coupon for each service that the push party provides to the user, and a detailed description of the push data.

In an optional embodiment, when the push data is an automobile advertisement, the automobile advertisement is displayed on a display terminal of a user as the push data, the push data display terminal displays a related automobile picture, the model of the related automobile and basic hardware parameters such as price interval, displacement and the like, and provides a test driving service for the user, the push message can insert three interactive controls in any part of a push data display interface, wherein the first interactive control displays the text of 'know details', the second interactive control displays the text of 'enter the automobile world', the third interactive control displays the text of 'welcome test driving', and when the user clicks the first interactive control, the display terminal pops up a specific participation method and a participation flow related to the test driving activity of the automobile; when the user clicks the second interactive control, the display terminal interface of the user can jump to the website of the automobile merchant, or a link of the website of the automobile merchant is provided for the user to copy and paste to the browser for use; when the user clicks the third interactive control, the user can enter the process of participating in the test driving activity, and further operation of participating in the test driving activity is performed according to specific prompts in the pushed data.

In another optional embodiment, when the pushed data is a cake product advertisement, the cake product advertisement is displayed on a display terminal of a target object obtained through screening, when an application system currently used by the target object is a QQ space, the target object refreshes friend dynamics of a display interface, and pops up updated dynamics of a plurality of friends, where the friend dynamics include the pushed data of the cake product, a pusher provides a coupon of the cake product for a user through the pushed data, so that an interactive control can be added to the interface of the pushed data, the interactive control can provide link data for obtaining the cake coupon or other coupons provided by the pusher, when the user clicks the interactive control, the step of obtaining the cake coupon can be entered, or a website link for obtaining the coupon is provided for the user, and the user copies the website link and pastes to any browser, the step of getting the cake coupon can be entered.

As can be seen from the above, in the above steps of the present application, the pushed data is displayed on the display terminal corresponding to the target object, and is displayed on the network page at the display terminal, the pushed data includes the interactive control displayed on the network page, and the pushed data includes more information in the limited data content by triggering the interactive control to obtain the corresponding link data, so that the pushed data has more functions and provides more choices for the user, so that the pushing party can achieve many benefits for the user, such as coupons, gifts, and the like, through the interactive control, and provide a technical effect of scenario-intrusive and experiential pushed data for the user.

It should be noted here that, no matter what format of the pushed data is, the pushed data pushed to the target object in the present application may be embedded into the pushed data to insert an interactive control with various functions, so that the pushed data achieves a better pushing effect.

Optionally, in the foregoing method of the present application, the user group includes: the system comprises login users logging in the same application system and/or associated users having an association relationship with the login users, wherein the association relationship comprises any one or more of the following relationships: friend relationships, potential friend relationships, microblog interest relationships, and access relationships.

In the above steps, the friend relationship may be a connection relationship between different users in the same application system; a potential friend relationship may be a user who has a further relationship with one or more friends of the user, who has posted a statement to the user or forwarded a content, who has forwarded the user's posted content or who has shared interest in the same public number or numbers with the user; it should be noted that the user group mentioned above in this application may be any one of the above users, but is not limited to the scope of the users mentioned above.

In an optional embodiment, in application systems such as wechat, QQ space, clapping mall, and the like, when pushing data to the QQ space, the user group includes a login user using the QQ space, and includes a user who is a wechat friend, a QQ space friend, a clapping mall friend, a user who is in a potential friend relationship with the user in each application system, and a user who is interested in or agrees with a microblog of the user.

As can be seen from the above, in the solution proposed in the above embodiment of the present application, the user group includes: the system comprises login users logging in the same application system and/or associated users having an association relationship with the login users, wherein the association relationship comprises any one or more of the following relationships: friend relationships, potential friend relationships, microblog interest relationships, and access relationships. According to the scheme, the user group used by the push server in the process of screening the target object is defined, the range of screening the users by the push server is expanded, more users are brought into the screening range, the push server screens more target objects meeting the pushing conditions, the pushing range of the push data is expanded, and the pushing effect of the push data is further improved.

Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.

Example 2

According to the embodiment of the invention, the embodiment of the device for acquiring the push data is also provided, and the device provided by the embodiment of the application can be operated on a computer terminal.

Fig. 4 is a schematic diagram of an alternative apparatus for acquiring push data according to embodiment 2 of the present invention.

As shown in fig. 4, the apparatus that should acquire push data may include: a first acquisition module 40, a screening module 42, and a sending module 44.

The first obtaining module 40 is configured to obtain, by the push server, an orientation parameter of any user in the user group, where the orientation parameter at least includes: a key calendar date comprising personal time information related to the user and related to the time dimension; the screening module 42 is configured to screen, by the push server, a target object that meets the push condition in the user group according to the directional parameter of any one user; and a sending module 44, configured to send, by the push server, the push data to the target object that meets the push condition.

The push server in the device can be used for social application products such as microblogs, WeChats, people and QQ spaces, and the like, which provide a social platform for users, but is not limited to the social application products; the orientation parameters of the user include personal information related to the user and not related to the time dimension, such as: the birthday, region, sex, etc. of the user. In the above-mentioned obtained orientation parameters of the user, at least the included key history date of the user may be a date having a specific meaning to the user, for example: the birthday of the user, various memorial days preset by the constellation month user, the festival date, the first showing date of the favorite movie of the user and the like.

As can be seen from the above, in the apparatus provided in the foregoing embodiment of the present application, the first obtaining module obtains the directional parameter of any one user in the user group through the push server, and according to the directional parameter of any one user, the screening module screens and obtains the target object that meets the push condition in the user group, and then the sending module sends the push data to the screened target object. The device uses the directional parameters of the user, particularly uses the key history date in the directional parameters of the user, screens the user through the directional parameters containing the key history date of the user, pushes the push data to the target object meeting the push condition obtained by screening, and enables the dimension of the service time in the screening of the target object to be more accurate, thereby solving the technical problem that the push result of the push data is inaccurate due to the fact that the pushed target object is determined through the basic attribute and the behavior attribute of the user in the prior art.

Alternatively, as shown in fig. 5, the screening module 42 may include: a calculation module 50 and a determination module 52.

The calculating module 50 is configured to calculate a pushed date of any user based on a key history date, where the key history date is: a birth date, a constellation month, a memorial day date, and a holiday date of the user; a determining module 52, configured to determine a target object whose pushing date meets a pushing condition, where the pushing date includes: the difference between the key calendar date and the current system date, the difference between the key calendar date and the predetermined date, and the month in which the key calendar date is located.

Optionally, the determining module 52 includes a determining submodule 521, configured to determine that the pushing date is within a first predetermined time range; or the difference value between the pushing date and the first preset value is within a second preset time range; or the pushing date is the same as the first preset time; or the difference value between the pushing date and the second preset value is the same as the second preset time.

As can be seen from the above, in the apparatus provided in the foregoing embodiment of the present application, the calculation module calculates the push date of any user based on the key history date, and then the determination module proposes specific filtering conditions for the push date, and takes the user whose push date meets the pushing conditions obtained by filtering as a target object. By adopting the device taking the key history date of the user as the basis of pushing the target object, the technical effect of determining the pushed target object by using the dimension of time is realized, and the pushed target object is more accurate relative to the target object determined only by the basic attribute and the behavior attribute of the user.

Optionally, as shown in fig. 6, the apparatus of the present application may further include: a second obtaining module 60.

A second obtaining module 60, configured to start obtaining the directional parameter of any user after the push server detects a data request sent by any user, where the data request is a request sent after the user logs in the application system.

As can be seen from the above, in the scheme provided in the foregoing embodiment of the present application, after the push server detects a data request sent by any user, the second obtaining module is started to obtain the directional parameter of any user, where the data request is a request sent by the user after logging in the application system. According to the scheme, the starting time of the directional parameters of the user, which are obtained by the push server for screening the target object meeting the push condition, is determined, the technical effect of screening the target object according to the use state of the application system by the user is achieved, and the push result of the push data is more accurate.

Optionally, as shown in fig. 7, the apparatus of the present application may further include: a third acquisition module 70, a construction module 72 and a generation module 74.

The third obtaining module 70 is configured to, before the push server sends the push data to the target object meeting the push condition, obtain, by the push server, a characteristic attribute of the target object meeting the push condition; a constructing module 72, configured to construct a corresponding scene model by using a feature attribute of the target object, where the feature attribute includes any one of the following data: the name of the target object, the key history date and the contextual information related to the push data; and a generating module 74, configured to generate the push data according to the scene model.

As can be seen from the above, in the above embodiments of the present application, before the push server sends the push data to the target object meeting the push condition, the push server is used to obtain the characteristic attribute of the target object meeting the push condition through the third obtaining module, the characteristic attribute of the target object is used to construct the corresponding scene model through the constructing module, and the generating module is used to generate the push data according to the scene model. According to the scheme, after the target objects are screened according to the key process date of the user, before the target objects are pushed with the pushed data, the characteristic attributes of the target objects are applied to generate specific pushed data for each different target object, so that the push server sends the pushed data exclusive to the user corresponding to different users, the pushed data are made to be more fit with the actual situation of the user, and the pushing efficiency of the pushed data is improved.

Optionally, as shown in fig. 8, the generating module 74 may further include: a calling module 80 and an embedding module 82.

The calling module 80 is configured to call a pushed data template corresponding to the scene model; and the embedding module 82 is configured to embed the feature attribute of the target object into a corresponding display position in the pushed data template, so as to generate pushed data.

In the device, the data pushing template is preset to have a certain scene before data pushing according to the actual situation of the data needing to be pushed by the pushing party, and the characteristic attribute of the target object can be embedded into the template.

In view of the above, the device provided in the foregoing steps of the present application calls the pushed data template corresponding to the scene model through the calling module, and embeds the characteristic attribute of the target object into the corresponding display position in the pushed data template through the embedding module to generate the pushed data. The technical scheme includes that a uniform data pushing template is adopted, and the characteristic attributes of the target objects are embedded into the template during pushing, so that the aim of pushing data with pertinence to different users is achieved, and the technical problems that each piece of pushed data is inconsistent and is difficult to manage and push in a centralized mode due to different characteristic attributes of each target object are solved.

Optionally, as shown in fig. 9, the embedding module 82 may further include: a read module 90 and a replacement module 92.

The reading module 90 is configured to read identification information of a feature placeholder included in the pushed data template; and the replacing module 92 replaces the feature placeholder with the feature data in the case that the feature attribute of the target object is matched with the identification information.

According to the device, the identification information of the feature placeholder contained in the pushed data template is read through the reading module, the feature placeholder is replaced with the feature data through the replacement module under the condition that the feature attribute of the target object is matched with the identification information, the feature attribute of a user is embedded into the pushed data, the file of the pushed data is enabled to have integrity and pertinence, the technical effect of generating the targeted pushed data for different users is achieved, and the pushing effect of the pushed data is improved.

Optionally, as shown in fig. 10, the apparatus of the present application may further include: a display module 100.

The display module 100 is configured to display the push data on a display terminal corresponding to a target object after the push server sends the push data to the target object meeting the push condition; the display terminal displays the push data on the network page, the push data comprise an interactive control displayed on the network page, and the corresponding link data are obtained by triggering the interactive control.

In the above apparatus, the interactive control may be a package for data or connection of information related to the push data, and the user may obtain link data corresponding to the push information by triggering the interactive control; the connection data may include information such as the address of a website that the push data wants the user to enter, an electronic coupon for each service that the push party provides to the user, and a detailed description of the push data.

According to the device, the pushed data are displayed on the display terminal corresponding to the target object through the display module and are displayed on the network page at the display terminal, the pushed data comprise the interactive control displayed on the network page, the corresponding link data are obtained by triggering the interactive control, the pushed data contain more information in limited data content, the pushed data have more functions and provide more choices for a user, and therefore the pushing party can achieve a plurality of benefits for the user such as coupons and gifts through the interactive control, and the technical effect of providing situation intrusive and experiential pushed data for the user is achieved.

Optionally, in the above apparatus of the present application, the user group includes: the system comprises login users logging in the same application system and/or associated users having an association relationship with the login users, wherein the association relationship comprises any one or more of the following relationships: friend relationships, potential friend relationships, microblog interest relationships, and access relationships.

As can be seen from the above, in the apparatus provided in the above embodiment of the present application, the user group includes: the system comprises login users logging in the same application system and/or associated users having an association relationship with the login users, wherein the association relationship comprises any one or more of the following relationships: friend relationships, potential friend relationships, microblog interest relationships, and access relationships. According to the scheme, the user group used by the push server in the process of screening the target object is defined, the range of screening the users by the push server is expanded, more users are brought into the screening range, the push server screens more target objects meeting the pushing conditions, the pushing range of the push data is expanded, and the pushing effect of the push data is further improved.

Example 3

According to an embodiment of the present invention, there is further provided a system for acquiring push data, as shown in fig. 11, the system may include: a push server 110 and a target terminal 112.

The push server 110 is configured to obtain an orientation parameter of any user in a user group, and filter and obtain a target object that meets a push condition in the user group according to the orientation parameter of any user, where the orientation parameter at least includes: a key calendar date comprising personal time information associated with the user and associated with the time dimension.

Optionally, after the push server obtains the orientation parameter of any user, the push server calculates a push date of any user based on a key history date, and determines a user whose push date meets a preset push condition as a target object, where the key history date is: a birth date, a constellation month, a memorial day date, and a holiday date of the user; the push condition may be that the push date is within a first predetermined time range; or the difference value between the pushing date and the first preset value is within a second preset time range; or the pushing date is the same as the first preset time; or the difference value between the pushing date and the second preset value is the same as the second preset time; wherein, the date pushed includes: the difference between the key calendar date and the current system date, the difference between the key calendar date and the predetermined date, and the month in which the key calendar date is located.

Optionally, before sending the push data to the target terminal, the push server further acquires a characteristic attribute of the target object meeting the push condition, constructs a corresponding scene model by using the characteristic attribute of the target object, and generates the push data according to the scene model; optionally, in the process of generating the pushed data, a data template corresponding to the scene model may be called, and the feature attribute of the target object is embedded in the data template, wherein the identification information of the feature placeholder included in the pushed data template is read; and in the case that the characteristic attribute of the target object is matched with the identification information, replacing the characteristic placeholder with the characteristic data.

Further optionally, after the pushed data is displayed on the display terminal of the target user, an interactive control including connection data may be further included on the page where the pushed data is displayed, where the connection data is used to provide, to the target object, a function that needs to be provided to the target object in the pushed data.

And the target terminal 112, which is in communication with the push server 110, is used for receiving the push data sent by the push server.

Alternatively, the target object in the system may be any intelligent terminal or display terminal used by any user, and is used for displaying the push data pushed by the push server.

By adopting the above embodiment of the present invention, the push server obtains the orientation parameter of any one user in the user group, and the orientation parameter at least includes: a key history date; the push server screens and obtains a target object which meets the push condition in the user group according to the directional parameter of any user; and the push server sends the push data to the target object meeting the push condition. By the embodiment of the invention, when the push server screens the users meeting the push conditions, the push server pushes the push data meeting the key process date of the target object to the screened target object based on the key process date of the user, and spreads the screening range to the login users logging in the same application system and/or the associated users having the association relationship with the login users, so that the push server can search the target object meeting the push conditions in a larger range, meanwhile, the system provided by the application also enables the push server to generate different push data aiming at different target objects, only the same data template is needed, and the system provided by the application adopts the key process date of the user as the basis for screening the target object meeting the push conditions, thereby improving the push effect, the technical problem that in the prior art, the pushing result of the pushed data is inaccurate due to the scheme that the pushed target object is determined through the user basic attribute and the behavior attribute is solved.

Optionally, in this embodiment, the system for acquiring push data may be the same as the alternative or preferred embodiment provided in embodiment 1, but is not limited to the scheme provided in embodiment 1.

Example 4

The embodiment of the invention also provides a storage medium. Alternatively, in this embodiment, the storage medium may store the program code of the method for acquiring push data of embodiment 1.

Alternatively, in this embodiment, the storage medium may be located in at least one of a plurality of network devices in a network of computers.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:

s1, the push server obtains the directional parameter of any user in the user group, where the directional parameter at least includes: a key calendar date comprising personal time information related to the user and related to the time dimension;

s2, the push server screens and obtains a target object which meets the push condition in the user group according to the directional parameter of any user;

s3, the push server sends the push data to the target object meeting the push condition.

Optionally, the storage medium is further arranged to store program code for performing the steps of: calculating the push date of any user based on the key history date, wherein the key history date is as follows: a birth date, a constellation month, a memorial day date, and a holiday date of the user; determining a target object with a push date meeting a push condition, wherein the push date comprises: the difference between the key calendar date and the current system date, the difference between the key calendar date and the predetermined date, and the month in which the key calendar date is located.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the pushing date meeting the pushing condition comprises the following steps: the push date is within a first predetermined time range; or the difference value between the pushing date and the first preset value is within a second preset time range; or the pushing date is the same as the first preset time; or the difference value between the pushing date and the second preset value is the same as the second preset time;

optionally, the storage medium is further arranged to store program code for performing the steps of: after the push server detects a data request sent by any user, starting to acquire the directional parameter of any user, wherein the data request is a request sent by the user after logging in the application system.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the method comprises the steps that a pushing server obtains characteristic attributes of target objects meeting pushing conditions; constructing a corresponding scene model by using the characteristic attributes of the target object, wherein the characteristic attributes comprise any one or more of the following data: the name of the target object, the key history date and the contextual information related to the push data; and generating push data according to the scene model.

Optionally, the storage medium is further arranged to store program code for performing the steps of: calling a pushed data template corresponding to the scene model; and embedding the characteristic attribute of the target object into a corresponding display position in the pushed data template to generate pushed data.

Optionally, the storage medium is further arranged to store program code for performing the steps of: reading identification information of the feature placeholder contained in the pushed data template; and in the case that the characteristic attribute of the target object is matched with the identification information, replacing the characteristic placeholder with the characteristic data.

Optionally, the storage medium is further arranged to store program code for performing the steps of: displaying the pushed data on a display terminal corresponding to the target object; the display terminal displays the push data on the network page, the push data comprise an interactive control displayed on the network page, and the corresponding link data are obtained by triggering the interactive control.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the pushed data is link data pushed to the target object when the key history date arrives, and the link data comprises: virtual gifts, electronic vouchers, network service resources.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the user group includes: the system comprises login users logging in the same application system and/or associated users having an association relationship with the login users, wherein the association relationship comprises any one or more of the following relationships: friend relationships, potential friend relationships, microblog interest relationships, and access relationships.

Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

Optionally, the specific examples in this embodiment may refer to the examples described in embodiment 1 and embodiment 3, and this embodiment is not described herein again.

On the upper partThe numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.

In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims

1. A method for obtaining push data, comprising:

the method comprises the steps that a push server obtains the directional parameters of any user in a user group, wherein the directional parameters at least comprise: a key calendar date comprising personal time information related to a user and related to a time dimension;

the push server screens and obtains a target object which meets the push condition in the user group according to the directional parameter of any user;

the push server acquires the characteristic attribute of the target object meeting the push condition, and constructs a corresponding scene model by using the characteristic attribute of the target object, wherein the characteristic attribute comprises any one or more of the following data: the name of the target object, the key history date and contextual information related to the push data;

generating the push data according to the scene model;

the push server sends push data comprising the interactive control to a target object meeting the push condition;

the method for sending the push data including the interactive control to the target object meeting the push condition by the push server includes:

and under the condition that the potential friend of any user meets the push condition, pushing the corresponding push data to any user, and prompting any user to forward the push data comprising the interactive control to the friend meeting the push condition.

2. The method according to claim 1, wherein the step of the push server obtaining, according to the orientation parameter of the arbitrary user, a target object that satisfies the push condition in the user group by filtering includes:

calculating a push date of the any one user based on the key history date, wherein the key history date is: a birth date, a constellation month, a memorial day date, and a holiday date of the user;

determining a target object with the pushing date meeting the pushing condition, wherein the pushing date comprises: the difference between the key calendar date and the current system date, the difference between the key calendar date and the predetermined date, and the month in which the key calendar date is located.

3. The method of claim 2, wherein the pushing date satisfying the pushing condition comprises:

and the difference value between the pushing date and the second preset value is the same as the second preset time.

4. The method according to claim 1, wherein after the push server detects a data request sent by any user, the acquisition of the directional parameter of any user is started, wherein the data request is sent by the user after logging in an application system; wherein, when a plurality of application systems exist, the data in the plurality of application systems are mutually shared.

5. The method of claim 1, wherein generating the push data according to the scene model comprises:

calling a pushed data template corresponding to the scene model;

and embedding the characteristic attribute of the target object into a corresponding display position in the pushed data template to generate the pushed data.

6. The method of claim 5, wherein embedding the feature attributes of the target object into the corresponding display position of the data template comprises:

reading identification information of the feature placeholder contained in the pushed data template;

replacing feature data for the feature placeholder if the feature attributes of the target object match the identification information.

7. The method of claim 1, wherein after the push server sends the push data to the target object satisfying the push condition, the method comprises:

displaying the push data on a display terminal corresponding to the target object;

the display terminal displays the push data on a network page, the push data comprise an interactive control displayed on the network page, and the corresponding link data are obtained by triggering the interactive control.

8. The method of claim 7, wherein the pushed data is the link data pushed to the target object when the key calendar date arrives, and the link data comprises: virtual gifts, electronic vouchers, network service resources.

9. The method of claim 1, wherein the user group comprises: the method comprises the following steps that login users login the same application system, and/or associated users having an association relation with the login users, wherein the association relation comprises any one or more of the following relations: friend relationships, potential friend relationships, microblog interest relationships, and access relationships.

10. An apparatus for obtaining push data, comprising:

a first obtaining module, configured to obtain, by a push server, an orientation parameter of any user in a user group, where the orientation parameter at least includes: a key calendar date comprising personal time information related to a user and related to a time dimension;

the screening module is used for screening and obtaining a target object meeting the pushing condition in the user group by the pushing server according to the directional parameter of any user;

the sending module is used for sending the push data comprising the interactive control to a target object meeting the push condition by the push server;

the sending module is further configured to, when the potential friend of any user meets a push condition, push the corresponding push data to the any user, and prompt the any user to forward the push data including the interactive control to the friend meeting the push condition;

wherein, affiliated device still includes:

the third obtaining module is used for obtaining the characteristic attribute of the target object meeting the pushing condition by the pushing server before the pushing server sends the pushing data to the target object meeting the pushing condition;

a building module, configured to build a corresponding scene model by using the feature attributes of the target object, where the feature attributes include any one of the following data: the name of the target object, the key history date and contextual information related to the push data;

and the generating module is used for generating the push data according to the scene model.

11. The apparatus of claim 10, wherein the screening module comprises:

a calculating module, configured to calculate a push date of the arbitrary user based on the key history date, where the key history date is: a birth date, a constellation month, a memorial day date, and a holiday date of the user;

a determining module, configured to determine a target object whose pushing date meets the pushing condition, where the pushing date includes: the difference between the key calendar date and the current system date, the difference between the key calendar date and the predetermined date, and the month in which the key calendar date is located.

12. The apparatus of claim 11, wherein the determining module comprises:

a determining submodule for determining that the push date is within a first predetermined time range; or the like, or, alternatively,

13. The apparatus of claim 10, further comprising:

a second obtaining module, configured to start obtaining the directional parameter of the any user after the push server detects a data request sent by the any user, where the data request is a request sent after a user logs in an application system.

14. The apparatus of claim 10, wherein the generating module comprises:

the calling module is used for calling the pushed data template corresponding to the scene model;

and the embedding module is used for embedding the characteristic attribute of the target object into the corresponding display position in the pushed data template to generate the pushed data.

15. The apparatus of claim 14, wherein the embedding module comprises:

the reading module is used for reading the identification information of the feature placeholder contained in the pushed data template;

and the replacing module is used for replacing the feature placeholder with feature data under the condition that the feature attribute of the target object is matched with the identification information.

16. The apparatus of claim 10, further comprising:

the display module is used for displaying the push data on a display terminal corresponding to the target object after the push server sends the push data to the target object meeting the push condition;

17. The apparatus of claim 16, wherein the pushed data is the link data pushed to the target object when the key calendar date arrives, and the link data comprises: virtual gifts, electronic vouchers, network service resources.

18. The apparatus of claim 10, wherein the user group comprises: the method comprises the following steps that login users login the same application system, and/or associated users having an association relation with the login users, wherein the association relation comprises any one or more of the following relations: friend relationships, potential friend relationships, microblog interest relationships, and access relationships.

19. A system for obtaining push data, comprising:

the system comprises a push server and a server, wherein the push server is used for acquiring the directional parameter of any user in a user group, and screening and obtaining a target object which meets a push condition in the user group according to the directional parameter of any user, and the directional parameter at least comprises: a key calendar date comprising personal time information related to a user and related to a time dimension;

the target terminal is communicated with the push server and is used for receiving the push data sent by the push server;

the method for sending the push data including the interactive control to the target object meeting the push condition by the push server includes: under the condition that the potential friend of any user meets the push condition, pushing the corresponding push data to any user, and prompting any user to forward the push data comprising the interactive control to the friend meeting the push condition;

before the push server sends the push data to the target object meeting the push condition, the push server is further configured to:

acquiring the characteristic attribute of the target object meeting the pushing condition;

constructing a corresponding scene model by using the characteristic attributes of the target object, wherein the characteristic attributes comprise any one or more of the following data: the name of the target object, the key history date and contextual information related to the push data;

and generating the push data according to the scene model.