CN106779792A - Mobile advertisement interaction system and method - Google Patents
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- CN106779792A CN106779792A CN201510856644.5A CN201510856644A CN106779792A CN 106779792 A CN106779792 A CN 106779792A CN 201510856644 A CN201510856644 A CN 201510856644A CN 106779792 A CN106779792 A CN 106779792A
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- 230000003993 interaction Effects 0.000 title claims abstract description 34
- 238000000034 method Methods 0.000 title claims abstract description 29
- 238000004891 communication Methods 0.000 claims abstract description 139
- 230000002452 interceptive effect Effects 0.000 claims abstract description 69
- 238000012545 processing Methods 0.000 claims abstract description 41
- 238000012384 transportation and delivery Methods 0.000 claims description 26
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The invention provides a mobile advertisement interactive system and a method, wherein the mobile advertisement interactive system comprises: a mobile device, a media device and a server. The short-range communication module of the media device is communicated with the short-range communication module of the mobile device, the mobile interaction module of the server is communicated with the long-range communication module of the mobile device in a connecting mode, the media dispatching module of the server is communicated with the long-range communication module of the media device in a connecting mode, the event processing module of the server receives parameters and requests uploaded by the mobile device and the media device from the mobile interaction module and the media dispatching module respectively and matches the parameters and the requests according to the parameters and the requests, and the content transmission module of the server transmits corresponding content or advertisements to the mobile device or the media device through the mobile interaction module or the media dispatching module to be played according to the service matched by the event processing module.
Description
Technical field
The present invention be on moving advertising interaction technique, especially with regard to the interactive system of mobile device and advertising device with
Method.
Background technology
With moving communicating field flourish, the application of mobile device by voice, word, to the figure in 3G epoch
Piece, webpage, develop into the service such as the video stream in 4G epoch.Mobile subscriber except being surfed the Net using mobile device,
Wish that mobile device can provide more applications.On the other hand, manufacturer utilizes conventional planar advertisement, advertisement plate or media
Playing device cannot effectively attract consumer attention to publicize.
For example, the media playing apparatus of bus booth or subway railway platform are only unidirectionally played advertisement and are put down with multimedia or offer
It is wide to accuse to potential consumer, and interaction cannot be carried out with the mobile device of consumer.When media playing apparatus are just played
During one advertisement, the media playing apparatus are carried without any pipeline or information channel reception to the mobile device that advertisement is interested in
Requirement, or provide download the advertisement relevent information to advertisement be interested in mobile device.And mobile device is frequent
It is forced to inquire or receive the advertising message from transmitted by a media end or advertiser, mobile device cannot be actively to the matchmaker
After body end or advertiser's one request of proposition or a confirmation, just receive advertising message.Therefore, one kind how is provided to offset
The person of expense is attractive and moving advertising interaction systems and method with height advertisement benefit, is current urgent need to resolve
Problem.
The content of the invention
In view of the problem of above-mentioned conventional ads mode, the present invention provides a kind of moving advertising interaction systems and method, allows
Mobile subscriber can be interactive with media apparatus (advertisement plate, advertisement play back device or multimedia device etc.), interaction mode
Information is directly directly exchanged with media by mobile device in operation, mobile subscriber on media apparatus including mobile subscriber
The effect of interaction is produced on device or mobile device.
The acceptable mobile device of media apparatus of the invention requires junction service line to carry out interactive and offer information.This
Invention also can install application program of the present invention by mobile device, and the present invention is uploaded to after shooting the advertisement image or film
Server or download obtain the advertising message.Media apparatus of the present invention can have a short range communication module, can be filled to mobile
The information of sending is put, or is received the junction service line requirement of mobile device and information is provided.
One embodiment of the invention provides a kind of moving advertising interaction systems, comprising:One mobile device, comprises at least
One application program, a display, a longer range communications module and a short range communication module, the display of the mobile device are used
To play advertisement or image information;One media apparatus, including at least a display, a longer range communications module and a short distance
Communication module, the short range communication module of the media apparatus communicates with the short range communication module of the mobile device, media dress
The display put is used to play advertisement or image information;And a server, including at least a movement interactive module, a matchmaker
Body sends module, an event processing module and a content delivery module, the length of the movement interactive module and the mobile device
Journey communication module link communication, the media send the longer range communications module link communication of module and the media apparatus, the thing
Part processing module sends module to receive the mobile device and the media apparatus from the movement interactive module and the media respectively
The parameter that is uploaded and request simultaneously match a service according to this, and the content delivery module is matched according to the event processing module
Corresponding content is sent module to be sent to the mobile device or the matchmaker by the service by the movement interactive module or the media
Body device;Wherein, there is an Application Program Interface, the Application Program Interface is according to the mobile device in the application program
Short range communication module received signal show information in the display of the mobile device, and according to a mobile subscriber's
After input sends a request to the event processing module of the server, foregoing corresponding content is played in the mobile device or the matchmaker
The display of body device.
Another embodiment of the present invention provides a kind of moving advertising interactive approach, and the method is comprised the steps of:One matchmaker
The short range communication module of body device communicates with the short range communication module of a mobile device, and the mobile device applies journey comprising one
Sequence;One Application Program Interface of the application program is according to the short range communication module received signal of the mobile device in this
The display display information of mobile device;The mobile device sends a request to a server according to the input of the mobile subscriber
An event processing module, the longer range communications module line that the server passes through movement interactive module and the mobile device
Communication and the longer range communications module link communication of module and the media apparatus is sent by a media;The event handling mould
Block sends module to receive what the mobile device and the media apparatus were uploaded from the movement interactive module and the media respectively
Parameter is serviced with request and according to this pairing one;The service that one content delivery module is matched according to the event processing module,
Module is sent to be sent to the mobile device or the media apparatus by the movement interactive module or the media corresponding content;
Foregoing corresponding content is played in the mobile device or the display of the media apparatus.
Another embodiment of the present invention provides a kind of moving advertising interaction systems again, comprising:One movement dress of mobile terminal
Put, an agent platform system of the media apparatus at media end and service end, the wherein mobile device includes at least one sense
Device, a longer range communications module and an at least short range communication module are surveyed, the media apparatus show comprising an at least sensor, one
Show device, a longer range communications module and an at least short range communication module.The short range communication module of the mobile device and the media
The short range communication module of device can link communication so that mobile subscriber operation mobile device, and with shown by media apparatus
Content of multimedia carry out interaction.
The embodiment of the present invention also provides a kind of System and method for of agent platform, is used to receive mobile device or media apparatus
The parameter and information of requirement and its upload by the sensor institute trigger event of itself are proposed, then is compared according to this on wide
The service accused, and reply advertisement relevent information to mobile device or send content of multimedia to media apparatus to be played.This
Invention agent platform system is included:One movement interactive module, leads to the longer range communications module line with the mobile device
Letter;One media send module, for the longer range communications module link communication with the media apparatus;One event processing module,
Connect a service database, and from mobile interactive module and media send module to receive the mobile device and the media respectively
Parameter and information that device is uploaded, and pairing service according to this;With a content delivery module, a number of mobile users is connected
According to storehouse and a media advertisement database, and according to the event processing module by the mobile subscriber database and media advertisement number
Module is sent to download to the mobile device and the media apparatus by mobile interactive module and media according to the content in storehouse.
The embodiment of the present invention also provides a kind of agent platform method, comprising:A media apparatus are provided, the media apparatus bag
Containing an at least sensor, a longer range communications module and an at least short range communication module;The media apparatus are received by the sensing
The parameter that device is triggered and uploaded and the information for associating a mobile device, it is short positioned at this that the sensor senses the mobile device
In the short-range communication range of journey communication module;According to the parameter and information, (service associates an advertisement to compare a service
Content/mono- content of multimedia);Download and associate a content of the service to the mobile device and the media apparatus.Wherein,
The mobile device sets up junction service line with the media apparatus based on short range communication module.
The embodiment of the present invention also provides another agent platform method, comprising:A media apparatus are provided, the media apparatus
Comprising an at least sensor, a longer range communications module and an at least short range communication module;Receive mobile device upload
Parameter and the information for associating the media apparatus are (for example:Identification code);According to the parameter and information, compare one and service (the clothes
One ad content/mono- content of multimedia of business association);Download and associate a content of the service to the mobile device and the media
Device.Wherein, the mobile device sets up junction service line with the media apparatus based on short range communication module.
Additionally, the agent platform system of the embodiment of the present invention is further included:One accounting management module, connection content is passed
Pass module.Accounting management module record is dispatched to the advertisement that multiple media apparatus are played instead of platform, with to this
Advertiser's output of advertisement asks money record.The accounting management module also records the mobile dress interactive with any media apparatus
Acquired service and bonus points are put, to ask money record and feedback bonus point to the advertiser's output for providing the service
To the mobile subscriber of mobile device.
The embodiment of the present invention provides a kind of mobile media interactive approach again, is implemented on a mobile device of mobile terminal, the shifting
Dynamic device includes an at least sensor, a longer range communications module and an at least short range communication module, and the method is included:Under
An event lists are carried, the event lists include multiple events triggered by the sensor;According to the requirement of the event,
The short range communication module sets up the junction service line with a media apparatus in short-range communication range;Upload the event
Parameter and the information for associating the media apparatus;And the content on a service is received, to carry out Media, its
In the content of multimedia on the service show in the media apparatus.
The embodiment of the present invention provides a kind of mobile media interactive approach again, is implemented on a media apparatus at media end, the matchmaker
Body device includes an at least sensor, a display, a longer range communications module and at least a short range communication module, the party
Method is included:An event lists are downloaded, the event lists include multiple events triggered by the sensor;According to the thing
The requirement of part, the short range communication module sets up the junction service line with a mobile device in short-range communication range;
The parameter for uploading the event and the information for associating the mobile device;And the content on a service is received, to carry out matchmaker
Body is interactive, wherein the content of multimedia on the service is shown in the media apparatus.
Mobile media interactive approach in the above embodiment of the present invention is further included:Should from an agent platform system downloads
Event lists;Based on the short range communication module enabled between the mobile device and the media apparatus, to set up junction service
Line, and upload the parameter and information to the agent platform system, should with obtain that the agent platform system sent
Service.
In sum, the embodiment of the present invention is provided moving advertising interaction systems and method can realize mobile subscriber with
The interactive purpose of media apparatus, allows mobile subscriber to have more rich polynary experience, while improving the advertising of manufacturer
Effect.
On of the invention other additional features and advantage, this field is familiar with skilled worker, of the invention not departing from
In spirit and scope, the equivalent modifications carried out according to this case or change are both contained in the scope of the claims of the invention.
Brief description of the drawings
Fig. 1 is the moving advertising interaction systems schematic diagram of an embodiment;
Fig. 2 is the Organization Chart of moving advertising interaction systems in an embodiment;
Fig. 3 is the flow chart of moving advertising interactive approach in an embodiment;
Fig. 4 is the flow chart of moving advertising interactive approach in another embodiment;
Fig. 5 is an embodiment flow chart of moving advertising interactive service program of the present invention;
Fig. 6 is the layer architecture figure of media apparatus in an embodiment.
Reference
1 mobile subscriber
2 mobile devices
3 media apparatus
4 world-wide webs
5 servers
21 displays
22 application programs
23 Application Program Interfaces
24 short range communication modules
25 longer range communications modules
31 displays
32 Trackpads
33 loudspeakers
34 camera models
35 satellite positioning modules
36 temperature sensing modules
37 infrared ray action sensing modules
38 longer range communications modules
39 short range communication modules
51 accounting management modules
52 event processing modules
53 content delivery modules
54 movement interactive modules
55 media send module
The short range communication module of 60 media apparatus communicates with the short range communication module of mobile device
61 display according to received signal in the mobile device shows information
62 mobile devices send a request to the event processing module of server according to the input of the mobile subscriber
63 event processing modules receive parameter that the mobile device uploaded with the media apparatus and request and match somebody with somebody according to this
To service
Corresponding content is sent to the mobile device or the media apparatus by 64
65 play foregoing corresponding content in the mobile device or the display of the media apparatus
70 detect the mobile subscriber action around the media apparatus
71 surfaces for recognizing the mobile subscriber are simultaneously sent to the server
72 acquirement media apparatus satellite fix information are simultaneously sent to the server
73 detect the environment temperature around the media apparatus and are sent to the server
74 upload parameters and request to the event processing module
75 event processing modules are with the parameter that uploads and request according to matching a service
Corresponding content is sent to the mobile device or the media apparatus by 76
77 play foregoing corresponding content in the mobile device or the display of the media apparatus
The 78 touch-control inputs for receiving the mobile subscriber
79 play the relevent information corresponding to touch-control input
80 induction end are monitored
81 is online
82 provide contextual parameter
83 use feedback
84 register/login
85 using terminals are logined
86 event lists are provided
87 event lists
88 perceive
89 events are triggered
90 services are compared
91 services are provided
92 services are used
93 tasks carryings
100 sensing layers
101 displays
102 Trackpads
103 DSW
104 Beacon
110 articulamentums
111 bluetooths
112 loudspeakers
113 Wi-Fi
114 satellite fixes
120 application layers
121 SOS
122 SPS
123 SAS
124 WNS
Specific embodiment
It is hereafter that more complete description is marked herein below according to a particular embodiment of the invention and with reference to schema description
Content, these survival rates part of the invention, and its be illustrated by describing mode it is specific illustrate it is specific
Embodiment.However, target content can be embodied as a variety of forms, as such, it is contemplated that or opinion target content
Should be interpreted that and be not limited to proposed any illustrative embodiment;Illustrative embodiment is merely provided as explanation
It is used.Similarly, it is intended that the reasonable broad range of the target content that institute covers or advocates;Including example
Be now software, device, method or system as target content system can have.Therefore, following detailed description is not to being advocated
The limitation of category.
In subsequent detailed description, propose many specific details using embodiment to provide present invention relevant one complete
Whole understanding.But for various equivalent modifications, it is evident that the present invention can in the case where not possessing these details implementation.
In other cases, it is known that method, program, system, component and/or circuit be with described by relative high-order mode,
Just do not state carefully, to avoid the conception to present invention from causing unnecessary interference.
Fig. 1 is referred to, Fig. 1 is the moving advertising interaction systems schematic diagram of an embodiment, wherein the interactive system of moving advertising
System includes mobile subscriber 1, mobile device 2, media apparatus 3, world-wide web 4, server 5.
As shown in the illustrated embodiment of fig. 1, when mobile subscriber 1 holds mobile device 2 by media apparatus 3, media apparatus
3 just in the advertisement of carousel cinema.If mobile device 2 has installed the application program of the cinema, and the application program
It is interior with can be with media apparatus 3 and Application Program Interface (the Application Programming of the interaction of server 5
Interface, API).The short range communication module of media apparatus 3 is the communication protocol of miniature positioning in the present embodiment
(Beacon), can be to transmission signal around.When mobile device 2 is close to media apparatus 3, miniature positioning will be received
Signal, following Application Program Interface will trigger the promotional advertisement or other preferential moneys of the miniature framing signal of correspondence
News, and be displayed in mobile device 2.Mobile subscriber 1 can further select movie trailer interested, the application
Application Program Interface in program can send a request to server 5 by world-wide web 4.Following server 5 leads to
Cross world-wide web 4 and send and play the information for specifying film to media apparatus 3.Now mobile subscriber 1 can be in media apparatus
3 view and admire movie trailer interested, while cinema's application program can also be used carries out the reservation stroke position of film.
In this embodiment, if the short range communication module of media apparatus 3 has directly exchanges information with mobile device 2
Function, media apparatus 3 can directly receive the information of mobile device 2 and play specifies film.Additionally, media apparatus 3
On can set a broadcasting limitation threshold, to avoid mobile subscriber from persistently taking the resource of media apparatus 3, influence other
Mobile subscriber plays the right for specifying film.In different embodiments of the invention, media apparatus 3 are configurable on one can
On the mobile vehicles, such as bus or subway, make the media apparatus 3 interactive with the passenger of means of transportation.
Please continue to refer to Fig. 2, Fig. 2 is the Organization Chart of moving advertising interaction systems in an embodiment, wherein further bag
Detailed architecture containing mobile device 2, media apparatus 3 and server 5.Comprise at least in mobile device 2 display 21,
Application program 22, short range communication module 24 and longer range communications module 25, wherein have application journey in application program 22
Sequence interface 23.Comprise at least in media apparatus 3 display 31, Trackpad 32, loudspeaker 33, camera model 34,
Satellite positioning module 35, temperature sensing module 36, infrared ray action sensing module 37, longer range communications module 38 with
Short range communication module 39.Accounting management module 51, event processing module 52, content is comprised at least in server 5 to pass
Pass module 53, mobile interactive module 54 and send module 55 with media.
In the embodiment of fig. 2, the Application Program Interface 23 of application program 22 can be according to the institute of short range communication module 24
The signal of reception shows information in display 21, and Application Program Interface 23 is not limited to be embedded in application-specific, should
Can be any application program cooperated with advertiser with program 22;Short range communication module 24 and short range communication module
Row information can be entered between 39 to exchange or one-way transmission;Longer range communications module 25 and the mobile link communication of interactive module 54;
Media send module 55 and the link communication of longer range communications module link communication 38.
Infrared ray action sensing module 37 can detect the mobile subscriber's action around media apparatus 3;Camera model 34
After infrared ray action sensing module 37 detects mobile subscriber's action, camera model 34 will shoot the shadow of mobile subscriber
Picture, and the surface of mobile subscriber is recognized from the image (for example:Sex, age) and it is sent to server 5;
Satellite positioning module 35 can obtain the satellite fix information of media apparatus 3 and be sent to server 5;Temperature sensing module
36 can detect the environment temperature around media apparatus 3 and be sent to server 5;Trackpad 32 can receive mobile subscriber
Touch-control input;Loudspeaker 33, plays the audio of media advertisement.
Media apparatus 3 can will shoot surface, the satellite fix information of media apparatus 3 and the surrounding ring of mobile subscriber
Border temperature etc. is uploaded to event processing module 52, and event processing module 52 is respectively from mobile interactive module 54 and media
Send the parameter that the reception mobile device 2 of module 55 is uploaded with media apparatus 3 and ask and match a service according to this,
The service that content delivery module 53 is matched according to event processing module 52, mobile interactive module is passed through by corresponding content
54 or media send module 55 to be sent to mobile device 2 or media apparatus 3, and in display 21 and display 31
Play advertisement or the image information of foregoing corresponding content.
Environment and personage's parameter that media apparatus 3 are detected are not limited to the sensor listed by Fig. 2, can also include (1)
Light:Light source sensing belongs to optical properties measurement, such as brightness;(2) micro- positioning:Near sense is used to measure object
Body distance detects merely its application item for existing;(3) humidity:Humidity sensor can determine whether aqueous vapor in air/wet
The quantity of gas;(4) pressure:Pressure sensor is used to measure the pressure of gas and liquid;(5) gas:Gas sensing should
With the quantity and concentration that can detect gas in environment;(6) position/action:Position/action sensing is used to judge any movement
The position and laterally/linear, rotation or axial action of object or system element;(7) activity sensing:Activity sensing detection
It is a kind of ability that judgment object or personnel whether there is;(8) temperature:Experience temperature and be converted into usable output signal
Sensor.
Server 5 further includes accounting management module 51, connects content delivery module 53, accounting management module 51
The advertisement that record mobile device 2 or media apparatus 3 are played, asks money to record with to the corresponding advertiser's output of each advertisement,
Accounting management module 51 is also recorded and the service acquired in the interactive mobile device 2 of media apparatus 3 and bonus
Points, with to provide the service advertiser's output ask money record and feedback bonus point to mobile subscriber.
Short range communication module 24 shown in Fig. 2,39 can for Wi-Fi, near-field communication (Near Field Communication,
NFC), one of the short-range communication such as miniature positioning (Beacon) or group honeybee (ZigBee) agreement, but mobile device 2 and matchmaker
Body device 3 is not limited to one of which short range communication module, the junction service mould also can simultaneously with two kinds or more
Block.Longer range communications module 25,38 can be remote for 2G, 3G, 4G, LTE, WiMAX or Ethernet etc.
One of communication protocol, but mobile device 2 is not limited to a kind of longer range communications module with media apparatus 3, can also have simultaneously
There is two kinds or more of longer range communications module.
Additionally, the event processing module 52 of Fig. 2 also may be connected to a service database 56, service database storage
The parameter that mobile device 2 is uploaded with media apparatus 3 and the service corresponding to request, content delivery module 53 also can be even
Connect a mobile subscriber database 58 and a media advertisement database 57, the multiple mobile use of mobile subscriber database storage
The data at family, the multiple media advertisements of media advertisement database storage, foregoing corresponding content is one of the grade media advertisement,
One of the grade media advertisement is sent to mobile device 2 or the media apparatus 3 according to the grade mobile user data.
In another embodiment of Fig. 2, media apparatus 3 pass through perceptron (such as satellite positioning module 35, infrared ray
Action sensing module 37 or short range communication module 39) detect mobile device 2 be close to, media apparatus 3 using long-range lead to
Letter module 38 uploads event notification server 5, and media send module 55 to notify event to reach event processing module 52,
Event processing module 52 searches corresponding with service from service database 56, and event processing module 52 reaches corresponding with service
Content delivery module 53, content delivery module 53 is according to corresponding with service in media advertisement database 57 and mobile subscriber
Search advertisements project in database 58, following content delivery module 53 sends module 55 by advertisement by media
Mesh reaches media apparatus 3, while the record advertisement charging information of accounting management module 51.
In the still another embodiment of Fig. 2, mobile device 2 is provided with application program 22, and application program 22 has should
The signal of media apparatus 3 can be sensed with program interface 23, after mobile device 2 senses media apparatus 3,
Longer range communications module 25 just with the mobile line of interactive module 54, what mobile interactive module 54 uploaded mobile device 2
Parameter reaches event processing module 52, the parameter that event processing module 52 is uploaded with the content analysis of service database 56,
The result of analysis is reached content delivery module 53 by event processing module 52, and content delivery module 53 is according to analysis
Result search advertisements project and records mobile device 2 in media advertisement database 57 and mobile subscriber database 58
Interactive information, advertising items or content reach mobile interactive module 54 by content delivery module 53, the mutual dynamic model of movement
Block 54 passes advertising items or content back mobile device 2, and accounting management module 51 receives content delivery module 53
Advertisement charging record is completed after information.
In a kind of embodiment of Fig. 2, when the advertisement in mobile subscriber in mobile device 2 to browsing perhaps in game
When further clicking purchase when interesting, order information is just reached mobile interactive module 54 by longer range communications module 25,
The order information that mobile device 2 is uploaded is reached content delivery module 53, content delivery module by mobile interactive module 54
53 just turn order information to be transmitted to the outside firm corresponding to order, when purchase program is completed, content delivery module
53 pass mobile device 2 back by mobile interactive module 54 by successful relevent information is bought, while accounting management module
51 record order informations and estimate advertising efficiency.
Fig. 3 is referred to, Fig. 3 is the flow chart of moving advertising interactive approach in an embodiment.
In step 60, the short range communication module of media apparatus communicates with the short range communication module of mobile device, real herein
It is miniature positioning and communicating agreement (Beacon) to apply a medium or short range communication module, and the wherein mobile device applies journey comprising one
Sequence.In step 61, an Application Program Interface of the application program is connect according to the short range communication module of the mobile device
The signal of receipts shows information in the display of the mobile device;In step 62, the mobile device is according to the mobile subscriber
Input send a request to an event processing module of a server, the server is by a movement interactive module and the shifting
The longer range communications module link communication for moving device and the longer range communications that module and the media apparatus are sent by a media
Module link communication;In step 63, the event processing module sends mould from the movement interactive module and the media respectively
Block receives parameter that the mobile device and the media apparatus are uploaded and request and matches a service according to this;In step 64,
The service that one content delivery module is matched according to the event processing module, the movement interactive module is passed through by corresponding content
Or the media send module to be sent to the mobile device or the media apparatus;In step 65, foregoing corresponding content is played
In the mobile device or the display of the media apparatus.
Fig. 4 is referred to, Fig. 4 is the flow chart of moving advertising interactive approach in another embodiment.
In step 70, detect that the mobile subscriber around the media apparatus acts by an infrared ray action sensing module;
In step 71, after the infrared ray action sensing module detects mobile subscriber action, should by camera model identification
The surface of mobile subscriber is simultaneously sent to the server;In step 72, the media are obtained by a satellite positioning module
Device satellite fix information is simultaneously sent to the server;In step 73, detect that the media are filled by a temperature sensing module
Put the environment temperature of surrounding and be sent to the server;In step 74, upload the surface of the mobile subscriber, be somebody's turn to do
The request of the parameters such as the environment temperature around media apparatus satellite fix information and the media apparatus or mobile subscriber extremely should
Event processing module;In step 75, the event processing module sends mould from the movement interactive module and the media respectively
Block receives parameter that the mobile device and the media apparatus are uploaded and request and matches a service according to this;In step 76,
The service that one content delivery module is matched according to the event processing module, the movement interactive module is passed through by corresponding content
Or the media send module to be sent to the mobile device or the media apparatus;In step 77, foregoing corresponding content is played
In the mobile device or the display of the media apparatus;In step 78, filled in the media in one of the grade media advertisement
After the display put shows, a Trackpad receives the touch-control input of the mobile subscriber;In step 79, according to the movement
The touch-control input of user plays corresponding relevent information in the mobile device or the display of the media apparatus.
Fig. 5 is referred to, Fig. 5 is an embodiment flow chart of moving advertising interactive service program of the present invention.As in Fig. 5
Shown, server persistently to the monitoring (step 80) of induction end can confirm the online situation (step 81) of media apparatus,
If the contextual parameter of media apparatus has renewal, contextual parameter is just actively uploaded onto the server (step 82) by media apparatus,
Server is further processed (step 83) using the feedback information of media apparatus.On the other hand, mobile subscriber is also
Active Registration or server (step 84) can be logined, whether the authenticated mobile subscriber of server is lawful registration or steps on
Enter, if mobile subscriber is lawful registration or logins, server allows mobile subscriber for terminal is logined (step 85), takes
Business device provides or updates the event lists of correspondence mobile subscriber to mobile device (step 86), the mobile device of mobile subscriber
The event lists (step 87) of server offer will be received, now the mobile device of mobile subscriber just can be clear according to event
Singly perceived (step 88), it is mobile to use if Mobile user perception occurs to event defined in event lists is met
Family end will trigger correspondence event and upload call parameter to server (step 89), and server can trigger institute according to event
The parameter of upload carries out service comparison (step 90), and server just provides a service and filled to mobile subscriber or media after comparing
Put (step 91), mobile subscriber can pass through mobile device or media apparatus using the service (step 92), or by
The interactive execution task (step 93) of mobile device and media apparatus.
Fig. 6 is referred to, Fig. 6 is a kind of layer architecture figure of media apparatus in embodiment.
As shown in Figure 6, sensing layer 100 can be interactive with mobile subscriber or its mobile device 2, and sensing layer 100 can be extremely
Less comprising display 101, Trackpad 102, DSW 103 (Data over Supersonic Wave, ultrasonic transmission skill
Art), one of Beacon 104.Articulamentum 110 is used to connect sensing layer 100 or external device (ED), and articulamentum 110 can
Including at least one of bluetooth 111, loudspeaker 112, Wi-fi 113, satellite fix 114, wherein Beacon 104 is
Based on the communication protocol of bluetooth 111, DSW 103 is the communication protocol based on loudspeaker 112, and Wi-fi 113 can be carried
For mobile device line, satellite fix 114 can link to satellite and obtain positioning information.Application layer 120 can be with server
Information is exchanged, the mode that application layer 120 exchanges information can be SOS (Sensor Observation Service, sensor
Observation service), SPS (Sensor Planning Service, Sensor planning service), SAS (Sensor Alert Service,
Sensor alert is serviced), one of WNS (Web Notification Service, website notify service).
In numerous embodiments of the invention, the mobile communications device 2 can be that a smart mobile phone of mobile subscriber or one are flat
The electronic equipment of plate computer.In different embodiments of the invention, the display of the media apparatus is used to broadcast
Put advertisement or the content of multimedia interactive with mobile device.The media apparatus can be arranged on bus on, bus stop board,
The public arenas such as subway carriage, subway railway platform or airport.
In a kind of embodiment of the invention, media apparatus have an identification code.In the bus and bus of same bus route
Multiple media apparatus that station board is installed have related identification code, allow server or agent platform to same bus
All media apparatus on route send identical ad content.In the subway carriage and subway railway platform of same underground route
The multiple media apparatus installed have related identification code, allow the server to all on same underground route
Media apparatus send identical ad content.The inventive method includes a kind of advertisement scheduling method, is used to solve a media
Multiple ad contents that device is played, and the media apparatus are arranged on the position that different routes is overlapped, for example:
Bus booth with multiple bus routes;Or the subway railway platform that subway red line intersects with blue line.
Mobile device needs of the present invention login (login) agent platform could carry out interaction with a media apparatus.In this hair
A kind of bright embodiment, the inventive method includes a kind of accessing method, mobile device is carried out mutually with media apparatus
It is dynamic.Mobile device installs an application program (App), when contemporary mobile device performs the application program, the application program
The information (such as account number and password) logined is uploaded using longer range communications module to agent platform, to complete to login program.
When the mobile communications device is located in the short-range communication range of a media apparatus, and set up mobile device and media apparatus it
Between junction service when, the application program by the event that triggers to obtain the service that agent platform is sent, and with the matchmaker
Body device carries out interaction, or triggers an event by the media apparatus to obtain the service that agent platform is sent, and with this
Mobile device carries out interaction.Login method of the invention is included:The event that the mobile device or the media apparatus are triggered
An identification code of the media apparatus will be uploaded to agent platform, the multimedia associated by the agent platform dispatch service is caused
Content is shown in the media apparatus with the identification code.
In another embodiment of the invention, the inventive method includes a kind of accessing method, based on mobile device and media
Near-field communication (NFC) is enabled between device to carry out interaction.Herein in an embodiment, mobile device is divided with media apparatus
Do not include a near-field communication module further.The mobile device performs a near-field communication application program (App), when the shifting
Dynamic communicator is located in the short-range communication range of a media apparatus, near field is enabled between mobile device and media apparatus and is led to
To set up during the junction service between mobile device and media apparatus, the near-field communication application program will trigger an event to letter
To obtain the service that agent platform is sent, and interaction is carried out with the media apparatus, or a thing is triggered by the media apparatus
Part carries out interaction to obtain the service that agent platform is sent with the mobile device.Login method of the invention is included:
Based on the near-field communication enabled between mobile device and media apparatus, the mobile device obtains a knowledge of the media apparatus
Other code, or the media apparatus obtain the information (such as account number and password) that the mobile device is logined;And, movement dress
Put or event that the media apparatus are triggered will upload an identification code of the media apparatus and stepping on for the mobile communications device
Enter information to agent platform, cause the content of multimedia associated by the agent platform dispatch service to be shown in the identification
The media apparatus of code.
In the above embodiment of the present invention, mobile device or the built-in event lists of media apparatus, the event lists bag
Containing the event that multiple can be triggered.The event that mobile device is triggered is that media dress is associated in short-range communication range
Put, and the event that media apparatus are triggered is that an at least mobile device is associated in short-range communication range.Each triggering
Event is that the multiple sensors configured by mobile device or media apparatus are defined, and associates the agent platform and sent
A service.The event as defined in multiple sensors is to send mould with media by the mobile interactive module of the agent platform
Block is downloaded in the event lists of mobile device and media apparatus.Mobile device is defined instead of platform or media apparatus are held
One or more sensor can trigger the particular event in event lists, and the particular event of triggering will make to move dress
Put or media apparatus perform some items, for example:Set up junction service between the two, exchange each other parameter with
One service information, upload the parameter and the information to agent platform with obtain the service for both carry out interaction etc..
In the example that mobile device of the present invention triggers an event, when mobile device close to the media apparatus of a bus booth,
And in short-range communication range, the application program of the mobile communications device can be in Wiring device inventory or WiFi from bluetooth
The title (representing a media apparatus by name) of the media apparatus can be found in Wiring device inventory, the application program can
Triggering to set up the junction service with the media apparatus, and uploads the event of the triggering on line or the event logined
Required parameter or information obtain the service interactive with the media apparatus to server.
In the example that media apparatus of the present invention trigger an event, when the media dress that mobile bus or subway carriages are installed
Put from bluetooth can in Wiring device inventory or WiFi can in Wiring device inventory with detect multiple can Wiring device when,
The event that media apparatus triggering is played on advertisement, and upload the parameter or information (example required by the event of the triggering
Such as the quantity of mobile device) to agent platform or server, and then obtain the advertisement that the bus or underground route are promoted
Content is played.In another example, the near-field communication module of any media apparatus sense a mobile device via
Near-field communication claims, and the media apparatus trigger an event, with foundation and the junction service of the mobile device, and on
The parameter or information required by the event of the triggering are passed to agent platform, and then obtains the clothes that the agent platform is sent
Business, to receive mobile device requirement program request MV, play Q&A activities, play trivial games (such as quintet game, see repeatedly)
Deng the activity service of earning bonus points, the MV/Q&A activities/trivial games can be provided by advertiser.In other examples
In, during media apparatus play advertisement, its near-field communication module senses a mobile device and is proposed via near-field communication
It is required that, the media apparatus trigger an event, to set up the junction service with the mobile device, and download the broadcasting advertisement
Relevent information (discount taken information, merchandise sales place, commodity price etc.) to the mobile device, and upload this one
To agent platform, the agent platform can add up download time asks money to Download History to the advertiser of the broadcasting advertisement.
The information that the present invention can be included according to the current environment of user, such as temperature, humidity and brightness, and use
Preference of person's situation comprising user, custom and interest etc., actively go the current situation of sensing and automatically more new demand servicing.
It is logical that the present invention can also gather various kinds position data (client's travel track, information viewing record, opinion feedback and questionnaire etc.)
Cross the data back analysis of application program, there is provided the value-orientation in huge market.
Additionally, the present invention is prospected by data, customer attributes can be analyzed, like that preference, purchasing model, consumption are practised
It is used to, pushes away and broadcast consumer's information interested.The present invention can broadcast, plan interaction, example for target visitor's group's precise positioning is pushed away
Such as by word, sound, film, webpage and real scale game diversified contents, mobile subscriber can be filled mobile
Put and enriched with media apparatus (e-advertising billboard) and have valuable information.
So far, presently preferred embodiments of the present invention, is illustrated via described above and schema.In this manual
Disclosed all features may all be combined with other method, and each feature disclosed in this specification may choosing
Selecting property is replaced with identical, equal or similar purpose feature, therefore, in addition to especially significant feature, own
This specification disclosed by feature be only an example in equal or similar features.
After presently preferred embodiments of the present invention is described in detail, being familiar with this skilled worker can be apparent from, and not take off
Can carry out various change and change under the scope and spirit of claims, be both contained in the scope of the claims of the invention
In, and the present invention is also not only restricted to the implementation method of illustrated embodiment in specification.
Claims (10)
1. a kind of moving advertising interaction systems, it is characterised in that described moving advertising interaction systems are included:
One mobile device, including at least an application program, a display, a longer range communications module and a junction service mould
Block, the display of the mobile device is used to play advertisement or image information;
One media apparatus, including at least a display, a longer range communications module and a short range communication module, the media
The short range communication module of device is communicated with the short range communication module of the mobile device, and the display of the media apparatus is used
To play advertisement or image information;And
One server, sends in module, an event processing module and including at least a movement interactive module, a media
Hold transfer module, the longer range communications module link communication of the mobile interactive module and the mobile device, the media
The longer range communications module link communication of module and the media apparatus is sent, the event processing module is respectively from the shifting
Dynamic interactive module and the media send module receive parameter that the mobile device uploaded with the media apparatus with
Ask and pairing one is serviced according to this, the content delivery module will according to the service that the event processing module is matched
Corresponding content sends module to be sent to the mobile device or the matchmaker by the mobile interactive module or the media
Body device;
Wherein, there is an Application Program Interface, the Application Program Interface is according to the mobile dress in the application program
The short range communication module received signal put shows information in the display of the mobile device, and is used according to a movement
After the input at family sends a request to the event processing module of the server, the corresponding content is played in the mobile dress
Put or the media apparatus display.
2. moving advertising interaction systems according to claim 1, it is characterised in that the mobile device it is short
Journey communication module is at least Wi-Fi, near-field communication, miniature positioning or group with the short range communication module of the media apparatus
One of honeybee communication protocol, the longer range communications module of the mobile device is with the longer range communications module of the media apparatus at least
It is one of 2G, 3G, 4G, LTE or WiMAX communication protocol.
3. moving advertising interaction systems according to claim 1, it is characterised in that described event handling mould
Block connects a service database, and the service database stores the parameter that the mobile device is uploaded with the media apparatus
With the service corresponding to request, content delivery module connection one mobile subscriber database and a media advertisement data
Storehouse, the data of the multiple mobile subscribers of mobile subscriber database storage, the multiple matchmakers of media advertisement database storage
Body advertisement, the corresponding content is one of the multiple media advertisement, and one of the multiple media advertisement is according to described more
The data of individual mobile subscriber are sent to the mobile device or the media apparatus.
4. moving advertising interaction systems according to claim 3, it is characterised in that described media apparatus enter
Step is included:
One infrared ray action sensing module, detects the action of the mobile subscriber around the media apparatus;
One camera model, after the infrared ray action sensing module detects the action of the mobile subscriber, the phase
The surface of mobile subscriber described in machine module identification is simultaneously sent to the server;
One satellite positioning module, obtains the media apparatus satellite fix information and is sent to the server;
One temperature sensing module, detects the environment temperature around the media apparatus and is sent to the server;
One Trackpad, receives the touch-control input of the mobile subscriber;
One loudspeaker, plays the audio of the multiple media advertisement;
Wherein, the parameter that the media apparatus are uploaded and surface, the media of the request bag containing the mobile subscriber
Environment temperature around device satellite fix information and the media apparatus.
5. moving advertising interaction systems according to claim 1, it is characterised in that described server enters
Step connects the content delivery module comprising an accounting management module, and the accounting management module records the mobile device
Or the advertisement that the media apparatus are played, ask money to record with to the corresponding advertiser's output of each advertisement, the book keeping operation pipe
Reason module also records the service and the bonus points acquired in the mobile device interactive with the media apparatus, with
The simultaneously movement of the feedback bonus point to the mobile device of money record is asked to the advertiser's output for providing the service
User.
6. a kind of moving advertising interactive approach, it is characterised in that described moving advertising interactive approach is comprising following
Step:
The short range communication module of one media apparatus communicates with the short range communication module of a mobile device, the mobile device bag
Containing an application program;
The letter that one Application Program Interface of the application program is received according to the short range communication module of the mobile device
Number in the mobile device display show information;
The mobile device sends a request to an event processing module of a server according to the input of the mobile subscriber,
The server is by a longer range communications module link communication for moving interactive module and the mobile device and passes through
One media send the longer range communications module link communication of module and the media apparatus;
The event processing module sends module to receive the movement from the mobile interactive module and the media respectively
Parameter and ask and match a service according to this that device is uploaded with the media apparatus;
The service that one content delivery module is matched according to the event processing module, by corresponding content by the shifting
Dynamic interactive module or the media send module to be sent to the mobile device or the media apparatus;
The corresponding content is played in the mobile device or the display of the media apparatus.
7. moving advertising interactive approach according to claim 6, it is characterised in that the mobile device short distance
Communication module is at least Wi-Fi, near-field communication, miniature positioning or group honeybee with the short range communication module of the media apparatus
One of communication protocol, the longer range communications module of the mobile device is at least with the longer range communications module of the media apparatus
One of 2G, 3G, 4G, LTE or WiMAX communication protocol.
8. moving advertising interactive approach according to claim 6, it is characterised in that described moving advertising is mutual
Dynamic method is further comprised the steps of:
One service database is connected by the event processing module, the service database stores the mobile device and institute
State the parameter of media apparatus upload and the service corresponding to information;
One mobile subscriber database and a media advertisement database, the mobile subscriber are connected by the content delivery module
The data of the multiple mobile subscribers of database storage, the multiple media advertisements of media advertisement database storage, the correspondence
Content is one of the multiple media advertisement;
Data according to the multiple mobile subscriber transmit one of the multiple media advertisement to the mobile device or institute
State media apparatus.
9. moving advertising interactive approach according to claim 8, it is characterised in that described moving advertising is interactive
Method is further comprised the steps of:
The action of the mobile subscriber around the media apparatus is detected by an infrared ray action sensing module;
After the infrared ray action sensing module detects the action of the mobile subscriber, institute is recognized by a camera model
State the surface of mobile subscriber and be sent to the server;
The media apparatus satellite fix information is obtained by a satellite positioning module and the server is sent to;
Environment temperature around the media apparatus is detected by a temperature sensing module and the server is sent to;
Upload around surface, the media apparatus satellite fix information and the media apparatus of the mobile subscriber
Environment temperature to the event processing module;
After one of the multiple media advertisement shows in the display of the media apparatus, a Trackpad receives the shifting
Employ the touch-control input at family;
Touch-control input according to the mobile subscriber plays corresponding relevent information in the mobile device or the media
The display of device.
10. moving advertising interactive approach according to claim 6, it is characterised in that described moving advertising is mutual
Dynamic method is further comprised the steps of:
The mobile device is recorded by the accounting management module for being connected to the content delivery module or the media are filled
Played advertisement is put, asks money to record with to the corresponding advertiser's output of each advertisement;
The service as acquired in the accounting management module records the mobile device interactive with the media apparatus
And bonus points, money record is asked with the advertiser's output to the offer service and feedback bonus point is filled to the movement
The mobile subscriber for putting.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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TW104138443 | 2015-11-20 | ||
TW104138443 | 2015-11-20 |
Publications (1)
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CN106779792A true CN106779792A (en) | 2017-05-31 |
Family
ID=58965327
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Application Number | Title | Priority Date | Filing Date |
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CN201510856644.5A Pending CN106779792A (en) | 2015-11-20 | 2015-11-30 | Mobile advertisement interaction system and method |
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CN (1) | CN106779792A (en) |
TW (2) | TW201719530A (en) |
Cited By (1)
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TWI831768B (en) * | 2017-05-30 | 2024-02-11 | 日商N GeN股份有限公司 | Information providing system and information providing method |
Family Cites Families (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7587207B2 (en) * | 2000-06-26 | 2009-09-08 | Ipg Electronics 503 Limited | Data delivery through beacons |
CN102024227A (en) * | 2009-09-15 | 2011-04-20 | 中兴通讯股份有限公司 | Methods for sending and receiving advertisements, advertizing system and advertizing service platform |
WO2013025770A1 (en) * | 2011-08-15 | 2013-02-21 | Connectquest | Close proximity notification system |
CN103793833B (en) * | 2014-03-12 | 2017-06-09 | 重庆金瓯科技发展有限责任公司 | A kind of business system based on Bluetooth beacon |
TW201629871A (en) * | 2015-02-04 | 2016-08-16 | Fishing Song Develop Co Ltd | APP business method for integration of multimedia and social community and device therefore |
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2015
- 2015-11-30 CN CN201510856644.5A patent/CN106779792A/en active Pending
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2016
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Cited By (1)
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TWI831768B (en) * | 2017-05-30 | 2024-02-11 | 日商N GeN股份有限公司 | Information providing system and information providing method |
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TW201719529A (en) | 2017-06-01 |
TWI639966B (en) | 2018-11-01 |
TW201719530A (en) | 2017-06-01 |
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