KR20130015137A - Method, server, terminal, and recording medium for providing sns-based advertisement - Google Patents

Abstract

PURPOSE: A social network service(SNS) based advertisement providing method, a server, a terminal, and a recording medium are provided to allow a terminal user to perform bidirectional communication, and selectively watch an advertisement corresponding to an existing SNS communication method. CONSTITUTION: An advertisement title and an advertisement program for a specific advertisement are generated(S603). One or more SNS communication information are included in the advertisement title, and the advertisement title is transmitted to one or more SNS user terminal(S605). When an SNS communication request is received from the SNS user terminal based on the SNS communication information, bidirectional SNS communication is performed with the SNS user terminal corresponding to the advertisement program(S607-S621). [Reference numerals] (200) Server; (300) User terminal; (400) Member store terminal; (AA,BB) Yes; (S601) Requesting advertisement; (S603) Generating the advertisement; (S605) Transmitting an advertisement title; (S607) Advertisement title message; (S609) Receiving the title message; (S611) Storing/displaying the advertisement title; (S613) Selecting SNS communication?; (S615) SNS communication request message; (S617) Requesting the SNS communication?; (S619) Response; (S621) SNS communication

Description

SNS-based advertisement providing method, server, terminal, and recording medium {Method, Server, Terminal, and Recording Medium for providing SNS-based Advertisement}

The present invention relates to an online advertising technology, and more particularly, to provide an SNS-based advertisement providing method, a server, a terminal for providing a consumer with an advertisement requested from an advertiser based on a social network service (SNS). , And a recording medium.

In general, with the development of communication technology, the means by which individuals form social relationships have gradually evolved. In particular, the web, which has emerged due to the development of Internet technology, is able to interact with anyone anytime, anywhere, by forming a network through a PC, and serves as a medium that simultaneously solves the limitations of place and time of the previous media. Doing.

With the development of internet technology, a service that enables individuals to establish relationships with others in their virtual space on the Internet, that is, to provide communication and share various information, has emerged. Network Service (SNS).

Representative types of social network services include cyworld, Naver, Daum, mini homepage, blog, cafe, and the like, and twitter, facebook, and KakaoTalk provide SNS services.

Internet users can use SNS to share information and communicate with Buddy (or friends) to form stronger relationships, create new community relationships by creating topical community spaces for areas of interest, Or you can have a real-time text chat.

In addition, with the development of mobile communication technology, the limitation of time and place where users can communicate with others has been completely solved. In addition, data communication through a wireless Internet is possible, not just a voice call, and the data communication speed of a mobile communication network is also gradually increasing.

As data communication using mobile communication becomes possible, SNS using mobile, such as a smart phone, has emerged. Accordingly, users can use their own mobile communication terminal anytime, anywhere to use their own home or buddy mini homepage, You can access and communicate with blogs, cafes, etc.

Recently, in the communication environment as described above, electronic commerce or social network commerce through a computer or a smart phone is performed, and moreover, the stores may be used in various ways for promotion or advertisement. It is providing online advertising to consumers.

However, most stores still use offline methods such as leaflet distribution, banners and coupon books as a means of promotion. In the case of such offline promotions, target marketing is difficult and advertising effects are insufficient. In addition, there was a limit such as difficult measurement of the objective promotional effect.

In addition, although the promotion using the mobile communication environment is being made to solve the limitation of the above-mentioned offline promotion, in the case of the promotion in such a mobile communication environment, the advertisement / coupons requested by the store, such as MMS (Multimedia Messaging Service) Since it is randomly sent through or provided as a banner (banner) ad format, there was a problem such as degradation of the advertising / publicity effect due to one-way communication.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object thereof is to provide an SNS-based advertisement providing method, a server, a terminal, and a recording medium, which are capable of providing an advertisement in a two-way communication type through SNS.

In accordance with an aspect of the present invention, an SNS-based advertisement providing method according to an aspect of the present invention is an SNS-based advertisement providing method performed by a server, the method comprising: (a) generating an advertisement title and an advertisement program for a specific advertisement; ; (b) transmitting at least one SNS communication information in the advertisement title to one or more SNS user terminals; And (c) if an SNS communication request is received from the SNS user terminal based on the SNS communication information included in the advertisement title, performing SNS communication with the SNS user terminal according to the advertisement program. When a request message for another advertisement title related to the transmitted advertisement title is received from the SNS user terminal based on the SNS communication information of the displayed advertisement title, the SNS user terminal receives one or more corresponding advertisement titles in response to the request. The method may further include transmitting to.

The transmitted advertisement title may be included in the SNS friend list of the SNS user terminal and displayed. The advertisement title may further include an advertiser's telephone number in the advertisement title.

In accordance with another aspect of the present invention, an SNS-based advertisement providing method according to another aspect of the present invention is an SNS-based advertisement providing method performed in a user terminal, the method comprising: (a) generating an advertisement title including at least SNS communication information from a server; Receiving; (b) including the received advertisement title in an SNS friend list and displaying the received advertisement title; (c) requesting SNS communication with the server based on the SNS communication information of the displayed advertisement title; And (d) bidirectional SNS communication with the server in response to a response to an advertisement program corresponding to the advertisement title from the server, wherein the advertisement title is displayed to one or more friends included in the SNS friend list. Delivering; Sending a conversation invitation message to invite one or more friends included in the SNS friend list to the SNS communication in step (d); Blocking the received advertising title according to a selection; And requesting another advertisement title related to the received advertisement title from the server based on the SNS communication information of the displayed advertisement title, and receiving one or more corresponding advertisement titles from the server in response to the request. It may further include one or more.

The conversation invitation message may be displayed on the SNS user terminal of the friend through a pop-up window, and the blocked advertisement title is deleted from the SNS friend list and separately stored and managed, and the advertisement title is used to manage the telephone number of the advertiser. It can be included more.

In order to achieve the above object, SNS-based advertisement providing server according to another aspect of the present invention, the advertisement generating unit for generating an advertisement title and advertisement program for a specific advertisement; An advertisement title transmitter including at least SNS communication information in the advertisement title and transmitting the same to at least one SNS user terminal; And an advertisement providing unit configured to provide an advertisement by performing two-way SNS communication with the SNS user terminal according to the advertisement program, when an SNS communication request is received from the SNS user terminal based on the SNS communication information included in the advertisement title. Can be.

The advertisement title transmitting unit may display the transmitted advertisement title included in the SNS friend list of the SNS user terminal, and the advertisement title may further include a telephone number of an advertiser.

When the advertisement title transmitting unit receives a request message for another advertisement title related to the transmitted advertisement title from the SNS user terminal based on the SNS communication information of the advertisement title, at least one corresponding advertisement title in response to the request. It may be transmitted to the SNS user terminal.

In order to achieve the above object, a user terminal for providing SNS-based advertisements according to another aspect of the present invention receives an advertisement title including at least SNS communication information from a server, and receives the received advertisement title as an SNS friend list. An advertisement title receiving / displaying unit for displaying in a state; An SNS communication request unit for requesting SNS communication with the server based on the SNS communication information of the displayed advertisement title; And an SNS communication unit configured to receive and display an advertisement by performing two-way SNS communication with the server in response to an advertisement program corresponding to the advertisement title from the server.

An advertisement title delivery unit for delivering the displayed advertisement title to one or more friends included in the SNS friend list; A chat inviter configured to generate and send a chat invite message to invite one or more friends included in the SNS buddy list to SNS communication with the server through the SNS communicator; And at least one of an advertisement title blocker that blocks (receives) the received advertisement title according to a selection.

The conversation invitation message may be displayed on the SNS user terminal of the friend through a pop-up window, and the advertisement title may further include a telephone number of the advertiser.

The advertisement title blocker may delete the blocked advertisement title from the SNS friend list and separately store and manage the blocked advertisement title. The advertisement title receiving / displaying unit may receive the received advertisement from the server based on the SNS communication information of the displayed advertisement title. Request another advertisement title associated with the advertisement title, and receive one or more corresponding advertisement titles from the server in response to the request.

According to another aspect of the present invention to achieve the above object, it is possible to provide a computer-readable recording medium recorded by the program to the SNS-based advertising providing method respectively performed in the server and the user terminal.

As described above, according to various aspects of the present disclosure, an advertisement in a bidirectional communication form may be provided based on SNS.

Therefore, in terms of the terminal user, the advertisement can be viewed in two-way communication selectively according to the SNS communication method that is used by the user, can deliver a beneficial advertisement to a friend, and request related similar advertisements to obtain an advertisement suitable for oneself. Various effects can be created, such as finding, participating in advertising events, etc. in a multi-party conversation format.

In addition, the advertisement provider provides advertisements in the form of a two-way dialogue with the terminal user according to the advertisement program, and according to various configurations of the advertisement program, advertisements of various event formats desired by the advertiser can be SMS, MMS, etc. messages, still images, videos, etc. It can be provided in the form of, and compared with the existing one-way advertising to create an effect that can greatly improve the interest and participation of consumers.

1 is a block diagram of an SNS-based advertising providing system according to an embodiment of the present invention,
2 is a block diagram of an SNS-based advertisement providing server according to an embodiment of the present invention,
3 is a configuration diagram of a user terminal for providing SNS-based advertising according to an embodiment of the present invention,
4 is a flowchart of a method for providing SNS based advertisement in a server according to an embodiment of the present invention;
5 is a flowchart of a method for providing SNS based advertisement in a user terminal according to an embodiment of the present invention;
6 is an overall flowchart of a method for providing SNS-based advertising in a system according to an embodiment of the present invention;
7 to 15 are exemplary views displayed on the screen of the user terminal in the SNS-based advertising providing method in the system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to designate the same or similar components, and the same reference numerals are used throughout the drawings to refer to the same or like parts. The detailed description of the function will be omitted if it is determined that the detailed description of the function may obscure the gist of the present invention.

1 is a configuration diagram of an SNS-based advertisement providing system according to an embodiment of the present invention, as shown in the figure, the communication network 100, the server 200, the user terminal 200, and the merchant terminal 400 It may include.

The communication network 100 according to the present exemplary embodiment may be connected to the server 200, the user terminal 200, and the affiliated store terminal 400 by wire, wireless, and / or the Internet, so as to communicate in one or two directions. Or any combination of nets. In particular, in the present embodiment, the communication network 100 may enable at least two or more of the server 200, the user terminal 300, and the affiliated store terminal 400 to be connected to each other to enable SNS communication.

The server 200 according to the present embodiment is for generating an advertisement and providing the generated advertisement to the user terminal 300 according to an SNS communication method. For example, an advertisement for generating an advertisement program and an advertisement title for a specific advertisement. Providing server 220 and the advertisement providing server 220 may include an SNS server 210 for supporting the user terminal 300 to communicate in an SNS manner. In the present embodiment, the server 200 is an example of the SNS server 210 and the advertisement providing server 220 are functionally divided into two devices 210 and 220, but may be physically configured in a single device. In another example, the SNS server The 210 and the advertisement providing server 220 may be physically separated from each other, but may be configured as independent devices that communicate with each other and communicate with each other through the communication network 100.

In the present embodiment, the user mobile terminal 300 and the merchant terminal 400 are, for example, a mobile communication terminal capable of at least one or more of voice communication, data communication, Internet communication, SNS, etc., PDA, smart phone, or the like, or internet communication. The computer may be enabled, and at least one or more of various services such as an email service, a browser service, a message service such as SMS or MMS, or an SNS service may be used. 300 and the merchant terminal 400 may be composed of a smart phone and a computer capable of SNS communication, respectively.

2 is a configuration diagram of the SNS-based advertisement providing server according to an embodiment of the present invention, which is a detailed configuration diagram of the server 200 of FIG. 1, and as shown in the figure, the advertisement generating unit 221 transmits an advertisement title. The unit 223 and the advertisement providing unit 225 may be included.

The advertisement generating unit 221 according to the present embodiment, if there is an advertisement request from the affiliated store terminal 400 through online or an offline request from the outside, an advertisement title for the specific advertisement requested by the server operator. And an advertisement program associated with the advertisement title, and may be provided as a configuration of the advertisement providing server 220 of the server 200.

In the present embodiment, for example, the advertisement title may be generated with an advertisement name that can represent an advertisement representatively, such as 'domino pizza', and the advertisement program displays an advertisement content composed of text and / or video, that is, a user, that is, a user. Indicates that it is made to be delivered in an SNS communication method with the terminal 300. For example, the advertisement program according to the present embodiment may be made of a single advertisement image having a chat window, a preset program in response to a text input in the chat window, and then automatically transmitted to the advertisement image. .

The advertisement title transmitter 223 according to the present embodiment includes SNS communication information associated with the specific advertisement title in a specific advertisement title generated by the advertisement generator 221 and transmits the same to the one or more SNS user terminals 300. In this embodiment, the SNS communication information may be composed of communication information allocated for each advertisement title so that the user terminal 300 can be connected to the specific advertisement program of the specific advertisement title of the server 200 in an SNS communication manner. . In the present embodiment, the advertisement title may further include an advertiser's telephone number together with the SNS communication information.

The advertisement title transmitter 223 according to the present embodiment is provided as a function of the SNS server 210 of the server 200 to process the advertisement title in the same manner as the SNS friend information. For example, the advertisement title is SNS. When received by the user terminal 300, the corresponding advertisement title is included in the SNS friend list of the user terminal 300 to be displayed.

In addition, the advertisement title transmitter 223 according to the present exemplary embodiment may manage linkage information about advertisement titles related to each other, such as similar products or similar industries, and accordingly, SNS based on SNS communication information of a specific advertisement title. When a request message for another advertisement title related to the specific advertisement title is received from the user terminal 300, one or more corresponding advertisement titles may be searched for in response to the request and transmitted to the corresponding SNS user terminal 300.

When the advertisement providing unit 225 according to the present embodiment receives an SNS communication request from the SNS user terminal 300 based on the SNS communication information included in the advertisement title, the SNS according to a specific advertisement program linked to the corresponding SNS communication information. Two-way SNS communication with the user terminal to provide an advertisement.

3 is a configuration diagram of a user terminal for providing an SNS-based advertisement according to an embodiment of the present invention, as shown in the figure, the advertisement title receiving / display unit 310, SNS communication request unit 320, SNS communication unit 330, the advertisement title transmitter 340, the dialogue invitation unit 350, and the advertisement title blocker 360.

The advertisement title receiving / displaying unit 310 according to the present embodiment receives an advertisement title including SNS communication information, advertiser phone number information, and the like from the server, and the received advertisement title in the same format as the SNS friend information in the SNS friend list. When the user selects the SNS friend list, the corresponding advertisement title can be displayed on the screen together with the selected SNS friend list.

In addition, the advertisement title receiving / displaying unit 310 according to the present embodiment requests the server 200 for another advertisement title related to the displayed advertisement title, according to the user's selection, based on the SNS communication information of the displayed advertisement title. One or more corresponding commercial titles may be received from the server 200 in response to the request.

The SNS communication request unit 320 according to the present embodiment may request SNS communication with the server 200 according to the user's selection, based on the SNS communication information of the advertisement title displayed through the advertisement title receiving / displaying unit 310. .

The SNS communication unit 330 according to the present exemplary embodiment performs two-way SNS communication with the server 200 in response to an advertisement program corresponding to the advertisement title from the server 200 after the SNS communication request from the SNS communication request unit 320. And to receive and display advertisements.

The advertisement title delivery unit 340 according to the present embodiment receives and displays advertisements through the advertisement title receiving / displaying unit 310 to one or more friends selected by the user from the SNS friend list displayed through the advertisement title receiving / displaying unit 310. To deliver the title according to the user's choice.

The conversation inviting unit 350 according to the present embodiment is configured to communicate with the server 200 through the SNS communication unit 330 to one or more friends selected by the user from the list of SNS friends displayed through the advertisement title receiving / displaying unit 310. In order to generate and send a chat invitation message for inviting, the chat invitation message may be received through the SNS user terminal of the friend and displayed through a pop-up window.

The advertisement title blocker 360 according to the present embodiment is for blocking advertisement titles received through the advertisement title receiving / displaying unit 310 according to a user's selection, and the blocked advertisement titles are deleted from the SNS friend list. It can be stored and managed separately in the deletion list storage, and can be provided to the user by displaying the deletion list if necessary, and then the reception itself can be blocked for the same advertisement title.

4 is a flowchart of an SNS-based advertisement providing method in a server according to an exemplary embodiment of the present invention, which is applied to the server 200 of FIG. 2 and will be described in parallel with an example of an operation of the server 200.

First, the advertisement generating unit 221 of the advertisement providing server 220 generates an advertisement according to a set method. For example, an advertisement title for a specific advertisement requested from the outside and an advertisement program associated with the advertisement title are generated. Generate according to the operator's operation (S401).

Subsequently, the advertisement title transmitting unit 223 of the SNS server 210 adds additional information such as SNS communication information associated with the specific advertisement title and / or an advertiser's telephone number to a specific advertisement title generated from the advertisement generating unit 221. Including the transmission to one or more SNS user terminal 300, for example through a push (push) method (S403). The advertisement title transmitted in step S403 is configured to be displayed in the SNS friend list of the SNS user terminal 300.

Thereafter, the advertisement providing unit 225 of the advertisement providing server 220 determines whether there is an SNS communication request (ie, an advertisement providing request for a specific advertisement title) according to the SNS communication information of the specific advertisement title from the user terminal 300. In operation S405, if there is a request for SNS communication, the advertisement program of the specific advertisement title is driven, and the advertisement content is provided while performing two-way SNS communication with the corresponding user terminal 300 according to the operation of the advertisement program (S407). .

In operation S407, the advertisement providing unit 225 may provide, for example, an advertisement image having a chat window, a selection menu, or the like to the corresponding user terminal 300 according to the set advertisement program, and then display the chat image from the user terminal 300. The advertisement contents may be provided while performing two-way SNS communication with the user terminal 300 by using a method of automatically providing a predetermined advertisement image sequentially in response to an input character or in response to a menu selection.

Meanwhile, the advertisement title transmitter of the advertisement providing server 220 determines whether a request message for another advertisement title related to the specific advertisement title is received from the SNS user terminal 300 based on the SNS communication information of the specific advertisement title. In operation S411, when the request message is received, one or more corresponding advertisement titles are searched for in response to the request and transmitted to the corresponding SNS user terminal 300 in operation S413.

FIG. 5 is a flowchart of a method for providing an SNS-based advertisement in a user terminal according to an exemplary embodiment of the present invention, and thus will be described in parallel with an example of an operation of the terminal 300 because it is applied to the user terminal 300 of FIG. 3. .

First, when an advertisement title is received from the server 200, the advertisement title receiving / displaying unit 310 stores the received advertisement title in the SNS friend list in the same format as the SNS friend information, and stores the received advertisement title as shown in FIG. Likewise, when the user's SNS friend list is selected, 'Domino Pizza' as the corresponding advertisement title is displayed on the screen together with the selected SNS friend list (S503).

Subsequently, when the user selects 'Domino Pizza' on the SNS friend list screen of FIG. 7, the SNS communication request unit 320 displays a '1: 1 chat' button and a '1577-3082' through a popup window as shown in FIG. 9. Display the corresponding advertiser's telephone number button, and if the user's 1: 1 chat 'button is selected, generates an SNS communication request message, and transmits the generated message to the server 200 based on the SNS communication information of the corresponding advertisement title. (S505).

Subsequently, the SNS communication unit 330 may receive an advertisement through two-way SNS communication according to the set advertisement program of the server 200 and participate in the corresponding advertisement event. For example, the SNS communication request message transmitted in step S505 may be a response. 10, when the advertisement image having a chat window or the like is provided from the server 200 according to the corresponding advertisement program as shown in FIG. 10, the corresponding advertisement image is displayed as shown in FIG. When the same correct answer character is input, in response to this, the server 200 may then preset the advertisement video as shown in FIG. 11 and sequentially display the same, and the user may display the domino pizza application according to the guidance of the advertisement screen of FIG. 11. Download the App and immediately order the event coupon number '# 256978' (S507).

As another example of step S507, when the SNS communication unit 330 is provided with an advertisement event image having a chat window or the like according to the corresponding advertisement program as shown in FIG. 12 from the server 200 in response to the SNS communication request message transmitted in step S505. When the corresponding advertisement event image is displayed as shown in FIG. 12, and a correct answer character such as 'chaschachache' is input in the dialog window of FIG. 102 according to a user's selection, the server 200 is preset as shown in FIG. 13 in response thereto. The advertisement event video is provided sequentially and displayed on the screen, and when the user selects the 'Conversation Contact' menu at the bottom according to the guidance of the advertisement screen of FIG. 13 and selects a desired friend from the SNS friend list of FIG. 350 may transmit a message inviting the friend to the advertisement event, and pops the user terminal of the friend who received the invitation message as shown in FIG. 14. If the invitation message is displayed through the window, and the friend selects the 'View' menu to view the screen as shown in FIG. 12 and enters 'Cache Chashu' to respond to the invitation, the friend can participate in the advertisement event as shown in FIG. (S511, S513).

On the other hand, when the user selects 'Domino Pizza' on the SNS friend list screen of FIG. 7 of FIG. 7 and presses a menu button (not shown) at the bottom, 'Edit friend' and 'Find friend' through the pop-up menu window as shown in FIG. ',' Blocking friend management ', a button such as notification to friends are displayed, and when the' Blocking friend management 'button of the button is selected, the advertisement title blocker 360 is a' Domino pizza 'on the friend list screen of FIG. After deleting an advertisement title, such as storing it separately in the list storage to manage, it can be provided to the user to display the deletion list, if necessary, and then can block the reception itself for the same advertisement title (S521) S523).

On the other hand, when the 'Find a friend' button is selected in Figure 8, the advertisement title receiving / display unit 310 is based on the SNS communication information of the displayed advertising title 'Domino Pizza', the advertisement title 'Domino Pizza' displayed to the server 200 Request other advertising titles related to "," and in response to the request, one or more corresponding titles, such as "pizza hut", Mr. pizza, In the same manner as the title can be received and displayed (S531, S533).

In addition, when the 'notify friends' button is selected in FIG. 8 and a desired friend is selected in the SNS friend list of FIG. 7, the advertisement title delivery unit 340 delivers the displayed 'Domino pizza' advertisement title to the selected friend. The friend may perform an SNS communication with the server 200 to perform the same process as the above-described embodiment.

6 is an overall flowchart of a method of providing SNS-based advertising in the system of FIG. 1 according to an embodiment of the present invention.

First, when there is an advertisement request from the affiliated store terminal 400 (S601), the server 200 generates an advertisement including a corresponding advertisement title and an advertisement program according to an operator's operation (S603), and then by region / hour / age and the like. Optionally, the advertisement target is selected according to the condition, and the advertisement title is transmitted to the user terminal 300 of the corresponding advertisement target (S605 and S607).

When the advertisement title is received from the server 200 (S609), the user terminal 300 recognizes the received advertisement title as one SNS friend, stores the received advertisement title in the SNS friend list, and stores the SNS friend list according to a user's selection. Displayed together with (S611).

Subsequently, the user terminal 300 selects an advertisement title included in the SNS friend list, selects an SNS communication, and requests an SNS communication with the counterpart server 200 according to the SNS communication information included in the advertisement title. To transmit to the server 200 (S613, S615).

When the server 200 receives the SNS communication request message from the user terminal 300 and determines that there is an SNS communication request (S617), the server 200 drives the corresponding advertisement program associated with the corresponding advertisement title of the corresponding SNS communication information to the user terminal 300. In step S619, an advertisement event image in response to the SNS communication request from the user terminal is provided to the user terminal, and then, as described above, the user terminal 300 and the server 200 provide bidirectional SNS communication to provide an advertisement (S621). ).

As described above, the SNS-based advertisement providing method according to an embodiment of the present invention may be implemented as a computer-readable recording medium including program instructions for performing various computer-implemented operations. The computer-readable recording medium may include a program command, a local data file, a local data structure, or the like, alone or in combination. The recording medium may be those specially designed and constructed for the embodiments of the present invention or may be those known to those skilled in the computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The recording medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a local data structure, or the like. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

100: Network
200: Server
210: SNS server
220: ad serving server
221: advertisement generator
223: advertisement title transmission unit
225: advertisement provider
300: user terminal
310: Ad title reception / display unit
320: SNS communication request unit
330: SNS communication unit
340: Ad title delivery unit
350: Conversation Invitation
360: ad title blocker
400: merchant terminal

Claims (25)

As a method of providing SNS-based advertisements performed on a server,
(a) creating an advertisement title and advertisement program for the particular advertisement;
(b) transmitting at least one SNS communication information in the advertisement title to one or more SNS user terminals; And
(c) when an SNS communication request is received from the SNS user terminal based on the SNS communication information included in the advertisement title, SNS-based advertisement comprising the step of performing two-way SNS communication with the SNS user terminal according to the advertisement program. How to Provide. The method of claim 1,
The transmitted advertisement title is included in the SNS friend list of the SNS user terminal, characterized in that displayed on the SNS. The method of claim 2,
When a request message for another advertisement title related to the transmitted advertisement title is received from the SNS user terminal based on the SNS communication information of the displayed advertisement title, the SNS user sends one or more corresponding advertisement titles in response to the request. SNS-based advertising providing method further comprising the step of transmitting to the terminal. The method of claim 1,
SNS-based advertising providing method characterized in that it further comprises a phone number of the advertiser in the advertising title. An SNS-based advertisement providing method performed in a user terminal,
(a) receiving an advertisement title including at least SNS communication information from a server;
(b) including the received advertisement title in an SNS friend list and displaying the received advertisement title;
(c) requesting SNS communication with the server based on the SNS communication information of the displayed advertisement title; And
(d) an SNS-based advertisement providing method comprising the step of performing two-way SNS communication with the server in response to an advertisement program corresponding to the advertisement title from the server. The method of claim 5,
and (e) delivering the displayed advertisement title to at least one friend included in the SNS friend list. The method of claim 5,
and (f) transmitting a conversation invitation message to invite one or more friends included in the SNS friend list to the SNS communication in step (d). The method of claim 7, wherein
The conversation invitation message is an SNS-based advertisement providing method characterized in that the pop-up window is displayed on the SNS user terminal of the friend. The method of claim 5,
The advertisement title further comprises a phone number of the advertiser SNS-based advertising providing method. The method of claim 5,
And blocking the received advertisement title according to a selection. The method of claim 10,
And deleting the blocked advertisement title from the SNS friend list and separately storing and managing the blocked advertisement title. The method of claim 5,
Requesting another advertisement title related to the received advertisement title from the server based on SNS communication information of the displayed advertisement title, and receiving one or more corresponding advertisement titles from the server in response to the request. SNS-based advertising providing method characterized in that. An advertisement generator for generating an advertisement title and an advertisement program for a specific advertisement;
An advertisement title transmitter including at least SNS communication information in the advertisement title and transmitting the same to at least one SNS user terminal; And
When the SNS communication request is received from the SNS user terminal based on the SNS communication information included in the advertisement title, the SNS includes an advertisement providing unit for providing an advertisement by performing two-way SNS communication with the SNS user terminal according to the advertisement program. S-based ad serving server. The method of claim 13,
The advertisement title transmitting unit is to display the transmitted advertisement title in the SNS friend list of the SNS user terminal characterized in that the SNS-based advertisement providing server. The method of claim 13,
The advertisement title server SNS-based advertisement providing server further comprises a telephone number of the advertiser. The method of claim 13,
When the advertisement title transmitting unit receives a request message for another advertisement title related to the transmitted advertisement title from the SNS user terminal based on the SNS communication information of the advertisement title, one or more corresponding advertisement titles in response to the request. SNS-based advertising providing server, characterized in that for transmitting to the SNS user terminal. An advertisement title receiving / displaying unit for receiving an advertisement title including at least SNS communication information from the server and including the received advertisement title in the SNS friend list for display;
An SNS communication request unit for requesting SNS communication with the server based on the SNS communication information of the displayed advertisement title; And
And an SNS communication unit configured to receive and display an advertisement by performing two-way SNS communication with the server according to a response according to an advertisement program corresponding to the advertisement title from the server. 18. The method of claim 17,
And an advertisement title transfer unit for delivering the displayed advertisement title to one or more friends included in the SNS friend list. 18. The method of claim 17,
SNS-based advertising provided further comprises a chat invite unit for generating and sending a chat invitation message for inviting SNS communication with the server through the SNS communication unit to one or more friends included in the SNS friend list User terminal for. 20. The method of claim 19,
The conversation invitation message is a user terminal for providing SNS-based advertising, characterized in that the pop-up window is displayed on the SNS user terminal of the friend. 18. The method of claim 17,
The advertisement title is a user terminal for providing SNS-based advertising, characterized in that it further comprises a phone number of the advertiser. 18. The method of claim 17,
The user terminal for providing SNS-based advertising, characterized in that it further comprises an advertisement title blocker for blocking the received advertisement title according to the selection. The method of claim 22,
The advertisement title blocker deletes the blocked advertisement title from the SNS friend list, and stores and manages it separately. 18. The method of claim 17,
The advertisement title receiving / display unit requests another advertisement title related to the received advertisement title from the server based on the SNS communication information of the displayed advertisement title, and at least one corresponding advertisement from the server in response to the request. User terminal for providing the SNS-based advertising, characterized in that for receiving a title. A computer-readable recording medium in which the method of providing SNS-based advertisements according to any one of claims 1 to 12 is recorded by a program.

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