CN105122289A

CN105122289A - Techniques for facilitating the promotion of organic content

Info

Publication number: CN105122289A
Application number: CN201480021063.3A
Authority: CN
Inventors: 桑德拉·刘·黄; 亚当·爱德华·迪·安吉洛; 乔尔·奥伦·莱文斯坦; 亚伊尔·利夫内; 格雷戈里·N·普赖斯
Original assignee: Quora Inc
Current assignee: Quora Inc
Priority date: 2013-02-13
Filing date: 2014-02-12
Publication date: 2015-12-02
Also published as: AU2019261760A1; US20230162240A1; EP2956898A1; EP2956898A4; CA2901251A1; AU2014216377A1; WO2014127029A1; HK1213074A1; US20140229293A1

Abstract

Techniques for facilitating the promotion of content are described. Consistent with some embodiments, a content promotion interface is presented with a content item, enabling a user to promote the content item. By promoting the content item, the user can influence one or more algorithms used in selecting and presenting content items to other users, such that the promoted content item is provided preferential processing and may be selected for presentation in situations where it may otherwise not be (e.g., if not promoted), and the promoted content item may be presented in a manner designed to garner more collective user-attention than the content item would otherwise receive, if presented in a conventional manner (e.g., without having been promoted).

Description

Be convenient to the technology promoting organising content

Prioity claim

This application claims the right of priority of the U.S. Patent application 13/766,417 that on February 13rd, 2013 submits, this patented claim is to be completely contained in the application with reference to mode.

Technical field

The disclosure relates generally to data processing technique, this data processing technique makes Network Based or web application or service user can promote organising content (organiccontent), and this organising content comprises the content of application or system generation and the content of user's generation.More particularly, technology described in the application makes the user applying or serve can affect the factor used in content choice or relevance algorithms, thus such as when such content via one or more content delivery passage (comprising individualized content to feed) in current, make promoted content obtain user widely and pay close attention to.

Background technology

Current use or the many network application and service of developing have social aspect.Such as, the user encouraging these to apply and other users connect or pay close attention to (follow) other users, to reach the object forming virtual community or forum, user can by virtual community or forum and another user interaction and the information of exchange.Similarly, these users applied can be encouraged to pay close attention to a certain content source, or encourage it to subscribe to receive the information relevant to some topic, answer etc. for some problem.The content that in these network application and service, many users that almost places one's entire reliance upon to a certain extent and in some cases generate, i.e. the content of terminal user's generation of application-specific or service.Such application and service for user value and therefore anyly provide the success of the tissue of such application and service all to depend critically upon the ability attracting and possess user, these users are such as ready to be undertaken participating in and/or coming and other user interactions by generating the desirable high-quality content shared with other users by consuming content.

In many instances, the capacity of the content of arbitrary user can be presented to considerably beyond the actual amount that can check and consume of user.Therefore, many application and/or service have some calculation devices, and this calculation device is used for determining to present which particular content item to arbitrary specific user.For this disclosure, such algorithm is called as content choice or relevance algorithms.Such as, many uses are had to application and/or the service of social aspect, one of main content delivery or distribution passage are content feed, feed or are only data feed sometimes referred to as active flow, content flow, state updating stream, news.Under normal circumstances, the content item of presenting to this user in the content feed of any specific user is specifically selected for this specific user.Such as, the content item presented in the content feed of specific user can based on some entity (such as, individual, company, problem, content plate, topic, webpage etc.) content item that there is relation such as uses content selection algorithm to select, and this entity is also associated with this user or relevant.Such as under the background of social networking service, the many content items appeared in the content feed of specific user are that other users being connected by this specific user or paid close attention to generate and the content item issued or deliver (such as, personal messages or model).Similarly, under the specific background that question and answer answer user to serve, other users connected by this specific user by selecting the content item be presented in the content feed of specific user to comprise or pay close attention to generate and the content item issued (such as, topic, problem, answer etc.), or the content item having selected specific topics, problem or the similar content item paid close attention to or specific user has paid close attention to relevant to specific user.

Even when be restricted to by the selection content item be presented in content feed be also associated with user or some relevant entity related content item time, the capacity presenting qualified content item still can be greater than the actual amount that can consume of user.Be connected to or pay close attention to other entities a large amount of (such as user, people, company, problem, content plate, topic, webpage etc.) time or when user infrequently access site time when especially true, this makes the capacity not reading content item increase along with access.Like this, content selection algorithm that many application and/or service use uses relevance algorithms to present qualified content item generate a mark (such as each, quality, correlativity or rank score), carry out rank and selection for the individual item of content project of finally presenting to specific user.Such as, relevance algorithms can will distribute to specific content item object mark or rank is based upon on various factors basis, these factors comprise content item be how long before issue, the user of viewing content project and issue or deliver content item user between relation and the activity of other users for content item or the integral level of participation.Certainly, when for the object determining whether should to be presented to by content item in content feed specific user to determine quality or the correlativity of content item time, it is also conceivable to each other signals.

Reasonably well to perform and while the quality being tending towards improving the content item of presenting to user or correlativity, in many instances, specific content item can be regarded as being even more important to individual at the content selection algorithm of routine and relevance algorithms.User can require that some content is subject to high concern or exposure levels and/or has specific customer group usually.Similarly, to issue or the individual that delivers content item can require to receive other people feedback from paying close attention to content item in time.In such example, there is not simple and effective way to affect application or the content choice of serving and/or relevance algorithms to guarantee that specific content item is presented to other people and is checked by other people.

Accompanying drawing explanation

Some embodiments of the present invention are shown by way of example and not limitation in the figure of accompanying drawing, in the accompanying drawings:

Fig. 1 shows at some functional module realizing using in question and answer service and the block diagram of assembly, and this block diagram has content promotional module, and content promotional module makes user can promotional content project, and this is consistent with some embodiments of the present invention;

Fig. 2 is the process flow diagram of the example showing method operation, carries out when the method operates in user's promotional content project of network application or service according to some embodiments of the present invention;

Fig. 3 is the process flow diagram of the example showing method operation, the operation of these methods is performed, this some thing example according to the invention when the content item set the comprising one or more promotional content project content assignment passage be selected for via network application or service presents to user;

Fig. 4 is user interface view, this user interface view shows an example of the webpage of question and answer service, and particularly illustrate and have the Questions page that content promotes interface, user promotes interface via this user can promote problem, this some embodiment according to the invention;

Fig. 5 A and 5B is user interface view, this user interface view shows the substituting user interface for content promotional module, user promotional content project and specified content can promote parameter and/or user location (targeting) standard, this some embodiment according to the invention via content promotional module;

Fig. 6 is user interface view, and this user interface view shows the example of webpage of question and answer service, and particularly illustrates and just carry out the Questions page promoted, this some embodiment according to the invention for the answer of a problem;

Fig. 7 is user interface view, and this user interface view shows an example of webpage, this web page display contents stream or feed, comprising the contents of a project promoted, and this embodiment according to the invention;

Fig. 8 is user interface view, this user interface view shows an example of the webpage of question and answer service, and particularly illustrates checking that the user of particular problem shows and checks the page of those users of problem because of this problem promoted; And

Fig. 9 is the block diagram of the machine adopting computer equipment form, and can store in this computer equipment and perform instruction set, this instruction set is provided for the method that machine performs any one described in the application or more.

Embodiment

For promoting that the method and system to the organising content of the application of Network Based or webpage is promoted is illustrated.In the following description, propose a large amount of details to fully understand the various aspects of different embodiments of the invention to provide to make an explanation.But clearly, for a person skilled in the art, the present invention can be put into practice when not having each detail proposed in the application.

According to the embodiment of the application, application or the service of Network Based or webpage comprise so-called content promotional module in the application, and this content promotional module makes user can select the content item that will promote.By promotional content project, user can affect and be used in selection, rank and/or rendering content project to the one or more algorithms in another user, be provided to priority processing with the content item that toilet is promoted and can be selected in the opposite case (such as, if do not promoted) present, and the content item promoted can adopt and be designed to present compared to the received content item also presenting (such as, not promoted) is in a usual manner obtained the mode that user pays close attention to widely.

According to embodiments of the invention, the content item being applicable to promoting is the organising content project of presenting to user via the content delivery passage of or a large amount of.Under background of the present disclosure, organising content is by the content applied or some assembly of system generates, and any user-generated content, but gets rid of any such as advertisement and so on and can be delivered by third party or available content especially.In addition, under background of the present disclosure, passage is content delivery and presents mechanism, comprises content that is that system generates and/or user's generation and can be transmitted via this mechanism and/or present to user.The various dissimilar content delivery passage of each social media applications exploiting is to user's rendering content.Such as, in this application, a special modality is called as content feed, but usually can also be called as and be known as active flow by other people, content flow, state updating stream, news feeds or is only that data are fed.By using content release module, the content feed of other users can be issued or deliver to some content (such as, blog note, message, photograph, problem, answer etc.) by user.Once be published, content will appear at during any other user that can be connected to or pay close attention to specific user or what individualized content of paying close attention to any user of the topic that content that institute issues and deliver is correlated with feed.Such as, under the concrete condition of question and answer service, user can pay close attention to a problem, and when being published with the answer of convenient problem or delivering, this answer will be presented automatically in the content feed of the user paying close attention to this problem.

Another example of content delivery passage is Email or message, and wherein each user has inbox and is provided with the ability sending and receive e-mail/messages.In certain embodiments, Email can provide a kind of mechanism, and by means of this mechanism, user can communicate with one another, and the content that application or system generate can be transmitted to user.In addition, Email or message desk can based on webpage, or can use the Email of various routine or note application protocol to allow remote client's application access.In another example, application or service can provide notice system.Notice passage such as can push the content of particular system generation to user.Such as, notice can be generated when specified conditions and event being detected.When user provides the comment about content item, when indicating this user like specific content item or vote for or vote out specific content item, notice can be generated and be sent to this specific content item object user of creation.Similarly, under the specific background of question and answer service, user such as can when another user issues the answer of the problem paid close attention to for user before reception notification.Notice passage can be configured to utilize one or more potential communication mechanism.Such as, notice can via e-mail, SMS (Short Message Service), Mobile solution or any other can transmit by application apparatus.

When user's promotional content project, any one user widely that can obtain for promoted content item in a large amount of different things pays close attention to.Such as, when content item is promoted, such as by by promoted Content placement at the top of list of content items or near top and/or present form by revised context project, to make color, shape or the size of content item (or some part of content item) differ from the content item do not promoted, presenting of the content item promoted can than more not remarkable by situation about promoting.In addition, the content item promoted can be presented to more or different user audients but not have not by the same content items object user promoted.In addition, can be presented in content assignment passage by the content item promoted, this content assignment passage from issue at first, deliver and/or the passage of rendering content project different.In some instances, can be transmitted to user via multiple passage by the content item promoted, the plurality of passage comprises the one or more passage (such as, Email and/or message) content being pushed to user.

If content item presents in the content feed of user, so by presenting specific promotional content project at the top of content feed or near top, the content item promoted is presented in content feed more significantly.For some embodiment, this can pass through (such as, by content choice and/or correlation module) only handle and selecting and determining the one or more factors that use in the correlativity of content item or rank score, wherein, the rank score distributing to content item is used to the particular content item of determining to select to present to user and presents order.Similarly, if the content item promoted presents via e-mail, so this content item is subject to the impact of content popularization in the e-mail relative to other guide item destination locations, and the content item promoted with toilet can appear at top or the near top of list of content items.When based on the Email of webpage or message, content is promoted and can be handled the position of independent Email or message, so that the top of the Email presented in the inbox that Email or message are appeared at user when promoting separately or messaging list or near top.

Except having except impact on the position of content item in content feed, inbox or mail, promotional content project can also affect the form of content item when being presented (such as, color, size, shape, like this).Such as, for some embodiment, the content item promoted can formattedly be promoted to attract user to be concerned about content item.In some instances, this can comprise the icon, figure or the mark rendering content project that use some type, thus indicates other users one or more to have by the particular content item promoted.Such icon, figure or mark the information that instruction content project can be promoted to promote and the number of content item sends to and checks user, and in some instances, the number of promotional content project refers to a user of promotional content project or the identity (such as, name, head portrait etc.) of multiple user.In addition, icon, figure or mark or relevant user interface element can transmit the specified scope (audient's scale) of certain content popularization to user.

For some embodiment, promotional content project can make this content item be applicable to presenting to than the content item presented when being adapted at not promoting user audient widely.Such as, in many instances, when user only have special modality (such as, content feed) to browse or viewing content time, the content item presented via this passage is selected based on some choice criteria.Such as, the content item that the content item presented in the content feed of specific user is normally generated by other users that this specific user connected or paid close attention to, or be associated or relevant content item with some other entity (such as, company, problem, content plate, topic, webpage etc.).In some instances, be applicable to presenting to by the content item promoted the user not receiving this content.Such as, when the content item being assigned to specific user is promoted, but content item can be presented to does not pay close attention to specific topics the user having paid close attention to other topics relevant to this specific topics.Similarly, when topic is carried out the layering Topic-Comment pattern of layering setting with top level topics and one or more straton topic, the promotional content project being assigned to specific topics is presented to not to be paid close attention to this specific topics but pays close attention to father's topic of the specific topics that this content item distributes or sub-topic.

In some instances, in popularization specific content item object process, the user of promotional content can be presented option to specify certain user's localization criteria, this user's localization criteria is used to concrete location (target) specific (such as, more extensively or more minority) audient and receives promoted content item.Such user location based on selecting concrete topic to locate the user paying close attention to these topics, or can be selected or specify certain user profiles feature.Such as, under the concrete background that question and answer should be applied or serve, user can require that someone provides the answer of not answering (or open) problem for distributing to one or more specific topics.By promoting this problem, more user can check problem, increases the possibility that another user provides the answer of this problem whereby to greatest extent.But, popularization problem, user can believe that subscribing to the user of one of concrete topic instead of current the distributed topic of unsolved problem most possibly provides relevant and significant answer.Similarly, user can believe, other users of a concrete topic in many topics that subscription problem distributes will most possibly provide relevant and significant answer.Under such situation, the user promoting unsolved problem can specify and promote problem to the user subscribing to some concrete topic.Such location can be called as concrete topic location.Certainly can also specify other localization criteria, include but not limited to: location has answered other users of the problem of the problem of some or the relevant to specific topics of some; The geographic position of user; The current presence (such as, online or off-line) of user; To receiving the user answered from the problem of the affirmative vote of the predetermined of other users or number of thresholds; And/or user and content carry out speed or the rate (positiverate) certainly of interaction (such as answering a question).

For some embodiment, promotional content project can make content item be transmitted to other users one or more via additional channels (other passages one or more namely except issuing or deliver the Src Chan of content at first).Such as, in some instances, when user promotes specific content item, the content item promoted can be sent to user's set via notice or Email.In such scenario, promoted content can be informed and be received user by notice, and can provide other contextual information, such as, and the identity of the user of one or more promotional content project.Notice can comprise copy or the version of promoted content, or can access promoted content item via the link to another webpage or user interface.Especially, notice or Email can be provided to the link of the content feed of user, present promoted content at the top of notice or Email or near top.

In various embodiments, the price that user will pay in the content item of request clearing house popularization can draw in every way.Such as, for some embodiment, can not to the expense for collecting promotional content project, but user may be restricted to the popularization request (such as, every day one, weekly or monthly five etc.) of some in preset time in section.In other instances, the price that user's promotional content project will pay can based on ideal money (such as, integration or score); And in certain embodiments, application or service can comprise payment processes module for the payment such as being paid by mails the currency processing and accept actual government issued by credit card or any other, such as dollar (USD).

Not considering in currency type, virtual or real situation, for some embodiment, algorithm price fixing mechanism can be conceived to require that target is optimized use for some.Such as, for some embodiment, the price of promotional content can fluctuate relative to the overall ratio shared by the content item do not promoted occurred in the content feed of user based on promoted content item thereupon.Such as, in order to avoid continuous to present to user is a high proportion ofly repelled by the content promoted the content do not promoted, the price of promotional content can be carried out manually or be regulated to reach promoted content according to algorithm and the expectation of content do not promoted mixes.

For some embodiment, the price promoting specific content item can according to different other are because usually changing in a large number, and these factors comprise the feature of the user's feature determined and the content promoted.Such as, for some embodiment, the price of promotional content project will depend on the scope of popularization, i.e. the user of specific quantity that content presented to by means of described popularization of network application.For some embodiment, the price of promotional content project can carry out customizing for each user and can based on the module of the effect of some representative of consumer promotional content.Such as, if the content that specific user promotes is often by the intact reception of other users---mean check the user of content that promotes play an active part in or with content interaction (such as, by commenting on content, sharing, point praise or vote etc.)---this may affect (reduction) specific user and usually promote the price that further content or the further content relevant to specific topics will pay.For some embodiment, user promotes price that specific content item will pay based on a certain module, the representative of this module to user associated by this content item or the measurement of the professional knowledge of the specific topics of institute's term.Such as, if expert's pair content item relevant with its particular professional knowledge topic of the specific topics of accreditation is promoted, then the price of promotional content project can be lowered.When user issue or delivered some for be assigned to or about the answer of the problem of specific topics and other users of sufficient amount vote for these answer time, user can be recognized as the expert of specific topics.For some embodiment, the price promoting specific content item can depend on some module, and this module represents by the measurement of the quality of the content item promoted.Such as, the quality of content item can adopt any amount of mode to determine, comprises various measurements user being participated in content item.Such as, for some embodiment, represent the quality of content item module can content-based project receive only agree with poll, to the number of times of the quantity of the user comment of content item, sharing contents project, check or the number of times of subscribed content project, like this.Usually, the cost of promotional content project and the quality of content item are inversely proportional to, to make the cost of high-quality content lower than inferior quality content.

For some embodiment, the price promoting specific content item can depend on the concrete topic that this content is assigned to or distribute to or the total amount of available content about specific topics.Such as, under the concrete background of question and answer service, generate usually and the concrete content answering the problem relevant to certain topic to encourage user, the price promoted about the problem of some topic can be lowered to attract more people to promote the problem relevant with these topics.For some embodiment, the price of promotional content project can the appointment duration of content-based popularization change.Such as, user can pay more money to cover a large amount of audients by promoting in extremely short duration, instead of user pays with the audient covering equal number in longer duration.Finally, the price promoting specific content item can change based on some localization criteria specified by the user of request promotional content project.Such as, if user specifies certain localization criteria to navigate to a customer group to receive the content promoted, and these users are often the recipients of other message and request, the cost so obtaining these users concern may be higher, and this can be reflected in the price of the Particular Extension navigating to certain customer group.

In various embodiments, the content item being applicable to the particular type promoted will change.Such as, under the background of social networking service, key is that the content of any type that can present in content feed or content flow can be applicable to promoting, and comprising: blog subsides, message, state updating, photograph and photograph, Audio and Video file, news article and the link to any aforementioned project.Under the specific background of question and answer application or service, can be classified as that by the content item promoted there is particular type, comprise: that answered and that do not answer (or open) problem; The answer of problem; The comment be associated with problem or answer; Content version or other gather properties collection; And the topic that problem and answer distribute.Certainly, in the application of the Network Based of other or webpage, content item can be classified and treat with a certain discrimination.

The many examples provided in the application and diagram describe or illustrate the subject matter under the specific background of applying in question and answer that are Network Based or webpage or serving.But the technology people's words of this area will readily recognize that this creative concept is applicable to comprise other backgrounds a large amount of of other network application and service.Especially, creative concept described in the application will be applied in the service of diversified Network Based or webpage, particularly be applied in and troop and the content of encouraging user to generate and/or enforcement or utilize social media platform can carry out mutual or exchange information via one or more content assignment passages to make user, this social media platform comprises content feed or stream, Email or message desk and notice system.Some can application in the network application of the particular type of creative concept or service comprise and being singly not limited to, e-mail applications, the social networking service comprising commercial affairs and professional networking services, music and Video service, photograph sharing application and service, blog Cluster Service and other.Similarly, the creative concept described in the application not only can be applicable to the application and service based on webpage via web browser applications access, also can be applicable to Mobile solution and the application of more traditional desktop client end.

Fig. 1 shows realizing the block diagram of some functional module and the system component used in question and answer service 10, this block diagram has content promotional module 12, content promotional module makes user can promotional content project, and this meets any aforementioned techniques and consistent with some embodiments of the present invention.As shown in fig. 1, question and answer service 10 is implemented as application based on webpage, should based on application of webpage have reside in one or more based on the applied logic 14 on the computer server of processor.At least some server comprises web page server assembly or module 16 provides data (such as, document or webpage) for conventional web page browser application 18 that is resident on a client computer 20 and that perform.In addition or as select, web server module 16 can utilize the one or more agreement based on webpage to provide content to non-web browser client, non-web browser client such as resident on a mobile computing device and the Mobile solution based on webpage performed, Set Top Box, televisor or some other computing equipment.

As understanding at computing machine and internet those skilled in the relevant art, each module shown in Fig. 1 or logic module representative can executive software instruction set and the corresponding hardware (such as, storer and processor) for performing instruction.In order to avoid unnecessary details causes inventive subject matter not obvious, eliminate each functional module and/or logic module of not maintaining close ties with the understanding of inventive subject matter in FIG.But technician will be very easy to find, various extra functional module and logic module together can use with all application Network Based or webpage as shown in Figure 1 so that the additional functionality that do not illustrate in the application.In addition, the various functional module described in Fig. 1 and logic module can reside on individual server computing machine, or can be distributed on the multiple computing machines with various layout.

As shown in fig. 1, client computer 20 performs web browser applications 18 to be applied or service by the question and answer of network access based on webpage.In various alternate embodiment, client computer 20 can be mobile computing device, comprising: portable computer, mobile phone, e-book or panel computer.So, for some embodiment, question and answer application or service can have mobile device browser, Mobile solution customization show interface.In addition, for some embodiment, client-based application based on browser, but can not can customize the specific operation system to be applicable to the equipment that client-based application performs.Such as, customized application can utilize and one or morely be exclusively used in customized application resident and the particular device performed and the application programming interface (API, applicationprogramminginterface) of operating system.

As shown in fig. 1, question and answer service 10 comprises the different content delivery of three of content being sent to user or distributes passage 22.For this disclosure, a passage is content delivery or distribution mechanism, and by this content delivery and distribution mechanism, content, especially promoted content can be transmitted and present to user.Content assignment passage can utilize low level communication mechanism, such as web server module 16, Email or message desk, Short Message Service (SMS, shortmessagingservice), microblogging service, service based on phone, like this.Three different content assignment passages 22 are shown in the specific embodiment of Fig. 1, comprised content feed 24, notified 26 and Email or message 28.Certainly, by other embodiments, different content assignment passages also can be used.

Question and answer applied logic 14 shown in Fig. 1 comprises the various application module (not shown) of some Core Feature providing application, comprises content release module, message and notification module and question and answer module.Usually, content release module make user can RELEASE PROBLEM, answer and comment, and the information project that other guide is relevant.Message and notification module cooperate so that generate and transmit message and notice with content release module, message and notice are transmitted to one or more user via one of content assignment passage 22.Correspondingly, when first user via content send out module issue answer for the problem of the second user time, message and notification module will make message or notice be transmitted to the second user, inform the question answering that the second user newly issues.The various information of question and answer module analysis is to advise the name of other users to user, these other users can be the people pointed by problem for various reasons.Certainly, applied logic 14 can comprise other modules many or logic module, and other modules or logic module complete various other assignments beyond the scope of this inventive subject matter and function.Especially, creative concept described in the application can be applied by question and answer or be served and realize, it is one or more that the application of these question and answer or service meet in the Characteristic and function described in following patent: the U.S. Patent application No.12/795 that on June 7th, 2012 submits, 482, name is called " for the exercise question of the content item distributed in Xian Shang community being carried out to the method and system (MethodsandSystemsforMergingTopicsAssignedtoContentItemsi nanOnlineCommunity) of merger "; The U.S. Patent application No.12/983 that on Dec 31st, 2010 submits, 056, name is called " soliciting the method and system (MethodsandSystemsforSolicitinganAnswertoaQuestion) of question answering "; And, the U.S. Patent application No.12/983 that on Dec 31st, 2010 submits, 062, name is called " multi-functional navigation bar (AMulti-FunctionalNavigationBar) ".But, in order to avoid non-essential details causes inventive subject matter not obvious, in Fig. 1, do not comprise various functional module and logic module.

For some embodiment, content promotional module 12 makes user can promote specific content item, and such as problem, answer, topic, blog are pasted, the set of content version or some other aggregated content.The content item that the content item that user can issue this user or deliver and other users issue or deliver is promoted.Such as, user can be issued by another user and still unanswered problem is promoted, and the object of popularization is to encourage other users to provide the answer of promoted problem.User can issue or deliver problem, then promotes this problem immediately and provides answer to encouraging other users.The particular answer issued to allow user or deliver is paid close attention to, and may expect to receive the ballot paper from other users, and user can promote this particular answer.It is that the some problems contribution distributing to this topic is answered that the user of the knowledge of trial acquisition specific topics can promote this topic to encouraging other users.Certainly, user can want because of other reasons to promote various content item.

Content item promotional module 12 provides relevant user interface, and user can call or initiate content by this user interface and promote request.Such as, the user interface of content promotional module 12 can present the content item of any amount of applicable popularization, comprising any aforesaid content item.For some embodiment, the content that the user interface of content promotional module 12 makes user that the one or more mode of carrying out may promoted specific content can be specified to impact promotes parameter.Such as, for some embodiment, the scope that user can specify certain content to promote or audient's number.For some embodiment, user can carry out given content via the user interface of content promotional module and promote parameter, and this content popularization parameter defines content and promotes effective time span or duration.Similarly, what user can specify the content occurred in the future to promote specifically starts and/or the end time.When user calls or initiate content popularization request, any content that user specifies promotes parameter all along with this request is sent to content promotional module 12.Content is promoted parameter and is stored subsequently in a database, can be processed to provide the priority processing of carrying out according to specified parameter to promoted content item to make the subsequent request for promoted content item.

For some embodiment, when specific content item is promoted by more than one user within the identical time period, content promotional module 12 will increase the final effect of content popularization in a superimposed manner, such as, by the scope that content is promoted being doubled to make this content item be checked by more people simply.Alternatively, for some embodiment, can be had an impact to the way of promotion of content item by the content item that more than one people promotes in same time section, stronger to make content promote.Such as, when content item is promoted by more than one people in same time section, the presenting (such as, user interface) and can be modified more notice to be attracted on promoted content item in some way of the content item promoted.Similarly, the content item promoted can be transmitted via extra distribution passage or be presented when running into many contents and promoting request.Such as when the specific user of the positioning result promoted as the content while of two is presented content item, stronger popularization can be there is.Such as, stronger disseminate technology can occur in result that content item promoted by two different users (such as, user B and C) and to user (such as, user A) rendering content project time.Under such situation, user A can be considered to the Dual positioning that two different contents are promoted.

For some embodiment, and as shown in fig. 1, content too promotional module 12 comprises user's locating module 30.User's locating module 30 makes user can designated user localization criteria, can the directed certain user meeting specified user's localization criteria to make content promote.Such as, localization criteria can be appointed as in specific geographic position by the user of promotional content project (such as, problem), is promoted and provide only for the priority processing of those users residing in the geographical location of specifying to make content.Similarly, user can navigate to the customer group of the professional knowledge with particular topic or topic, its evidence be issued some for the answer of problem distributing to this specific topics, or have and one or morely voted for answer many times by other users.In some instances, user can by content popularization directional to only current online and/or participate in the user of question and answer.Certainly, other user's specifications various can be designated.To promote parameter similar with content, and user's localization criteria is received and be stored subsequently when user calls or initiate request, can be used in the process of subsequent content request to make user's localization criteria.

For some embodiment, when user calls or initiate to promote request for specific content item object content, any to be designated and the content be associated with this request promotes parameter and any user's localization criteria by the database 34 that is stored in such as Reference numeral 36.Correspondingly, when promoted content item is presented to another user, content promote parameter and user's localization criteria accessed and be used to content choice and ranking procedure.

Other data various can be stored in the disparate databases 34 managed by Database Administration Server 32.Particularly, as shown in fig. 1, database or database table can exist for storing user profile data 38.Usually, user profile data 38 comprises the personal information about each user, the name of such as user, e-mail address, telephone number, work unit, education background and/or the personal information of other types that generally can find in resume or resume.For some embodiment, user profile data 38 can comprise the positional information in the place of abode of indicating user or the geographic position of work place, the information (such as, work, education, technical ability, prize-winning etc.) of the experience of indicating user and/or the information of the topic that indicates one or more user to be good in addition.

Except user profile data 38, social graph data 40 also can be stored in database 34.Social graph data 40 comprises the information about the various relations between the user of service and each user content (such as, problem, answer, comment, blog are pasted etc.) of subscribing to or paying close attention to.Such as, for some embodiment, user can pay close attention to another user---a kind of monolateral relation---and be apprised of the information that the user that is concerned issues to service subsequently.In some instances, two users can pay close attention to each other---and bilateral relation, is referred to as direct connection sometimes.Finally, the content that any user generates, comprises and anyly can be promoted and be presented on the various content items in content feed, be stored in database 42.The content 42 being stored in the user's generation in database table such as comprises the text of problem, answer, comment etc.

As shown in fig. 1, applied logic 14 and content promotional module 12 cooperate with Point Management Module 36.For some embodiment, the price of promotional content project is weighed with the ideal money being called as integration herein.Usually, the U. S. application No.13/559 that Point Management Module 36 shown in Fig. 1 and on July 26th, 2012 submit, the name of 482 is called that the Point Management Module that more intactly describes in " integrating system (SystemofCreditsforUsewithaNetwork-BasedApplication) for network application " is consistent and completes its various function, and this patent is to be completely contained in the application with reference to mode.Along with user such as by content distributed, promote content that is new or that previously issued, invite other people answer problem and take certain action to come serve 10 with question and answer alternately, Point Management Module 36 processes the integration relevant to various action by by the points account of debit user and/or the points account that integration paid user.Especially, when user's promotional content project, content promotional module 12 cooperates to deduct many integrations from the points account of user by with Point Management Module 36.

As shown in fig. 1, Point Management Module 36 comprises content popularization price setting module 44.For some embodiment, price fixing module 44 is convenient to the price that manual setting content is promoted.Such as, promoted the user interface of price setting module 44 by content, user can promote certain content item for request and set up different price paids.Price such as can by particular type treat promotional content, according to popularization want the number of rendering content and/or content to promote effective duration to change.

For some embodiment, content is promoted price setting module 38 and is provided the automatic of the price paid by the user of promotional content project or algorithm setting.Correspondingly, price fixing module 44 can analyze to derive to various input factor the price promoted the content of specific content item or particular type.Such as, price can be based upon each user basis on to reflect that specific user promotes or only content distributed effect.Such as, if other users are regularly engaged in and/or participate in the content being issued by specific user or promote, the price of the promotional content that---praised by comment, ballot, point, sharing contents etc.---is so collected to this specific user can need the price that pays lower relative to other user's promotional contents.For some embodiment, price fixing module 38 can increase or reduce the price of promotional content in time automatically, thus makes to appear in the specific content assignment passage of such as content feed and so on and reached desired proportion by the content promoted and the content do not promoted.In other instances, price fixing module 38 can be set up the price of promotional content project by the quality of content promoted or some module of desired qualities based on representative.Correspondingly, the popularization cost with the content item (such as, spam) of inferior quality mark is higher.

Price fixing module 44 can complete other functions equally.Such as, for some embodiment, price fixing module 36 can cooperate with content promotional module 12, thus promote parameter based on one or more content of being specified by user and dynamically to derive price, be real time updated to specify user and/or to change price when specific content promotes parameter and send user to.Such as, by the user interface of content promotional module 12, user can specify certain content to promote parameter, the number of users that such as specific content item will be generalized to or the duration of content item that will promote.Any one in various user interface element can be used to make user can select or specify specific content to promote parameter, such as slider bar, drop-down menu, plain text input frame etc.Select along with user or specify specific content to promote parameter, price fixing module 44 will upgrade the price of promotional content project automatically, and the price after renewal sends user to via the user interface of content promotional module 12.When user finally selects to adopt certain content to promote parameter to promote specific content item, content is promoted request and is generated.The many integrations equal with the price of promotional content project are deducted by Point Management Module 36 subsequently from the points account of user.

When user's request is used for carrying out rendering content project (such as via content feed, problem, answer, topic etc.) webpage or user interface time, Content selection module 40 is by selecting content item that is suitable or that be applicable to feed with the individualized content being presented on user.But before presenting selected content item, correlation module is each content item assigned relevance or rank score.If specific project is promoted, the rank score so distributing to this project by correlation module can rise according to some priority processing of promoted content item or raise, thus guarantees that promoted content item is highlighted the content feed being placed in request user.In addition, correlation module can be retrieved the content be associated with any promoted content item and promote parameter, thus guarantees that any priority processing to promoted content item carries out all is carried out according to content item parameter.When promoted content item is presented to user, content rendering module 50 can revise the form of promoted content item.In some instances, the content item promoted can have some extra user interface element with to checking that user transmits specific content item and promoted.Similarly, in some instances, the form of content item is modified and is promoted in fact only notice to be placed on content item.For some embodiment, when user's promotional content project, the content formatting option (such as, size, color, shape etc.) that user can specify some concrete for promoted content item via one or more contents popularization parameter.In addition, for some embodiment, the price of promotional content project can change the selection of the different content formatting options of promoted content item based on user.Finally, when promoted content item such as via individualized content feed be presented to user time, this event is recorded in a database, thus guarantees identical not repeated to present to identical user because identical content promotes requested part by the content item promoted.

For some embodiment, question and answer application various functional modules in some, comprise some in various software module, can be distributed on multiple server computer to provide reliability and the extendability of application.Such as, as shown in fig. 1, Database Administration Server 32 is illustrated as residing on independent server computer.But in other embodiments, Database Administration Server 32 can be resident and perform on the server identical with applied logic 14, web server module 16 and/or content promotional module 12.In any case Database Administration Server 32 facilitates the read-write to the data be stored in database table 34.For some alternate embodiment, other data structure can be used to supplement or alternate data storehouse table.

According to some embodiment, question and answer service is the independent service can accessed via the unique address of himself (such as, URL or URI).For some embodiment, service can utilize social layer or the socialgram (such as, social graph data 40) of self or utilize the social layer or socialgram that are provided by the social networking service of outside host separately.Correspondingly, 10 or the social networking service of outside host is determined or various relations between the user that limits can be used to customize function and the feature of question and answer service 10 are served by question and answer.Such as, the lookup result via navigation bar display can come rank and sequence based on the relation between the user carrying out searching and other users, at least partly because this relation is served by question and answer or outside social networking service limits.Alternatively, for some embodiment, question and answer service can be one of the multiple application or service that are associated with social networking service and are provided by social networking service.Such as, question and answer service 10 can via accessing the identical address of social networking service with user or domain name visits, to make question and answer service by providing the same body of social networking service to manage.

Fig. 2 is the process flow diagram of the example showing method operation, carries out when the method operates in user's promotional content project of question and answer service according to some embodiments of the present invention.Usually, method 60 starts from method operation 62 in response to content requests, specific content item and user interface element by together with present to user, this is used for interface element provides option from promotional content project to user.Content item can present via many content delivery passages.Such as, content item can be message in the content feed of social networking service or state updating.Under the background of question and answer service, content item can be problem, answer or topic, and can be presented in the content feed of user or the dedicated web pages of such as problem webpage and so on.Content item can be issued by the user of viewing content project or be issued by another user.There is provided the user interface element of promotional content project option can adopt any different form, and such as can provide various and make user can promote the interactive elements of parameter and/or user's localization criteria by given content.

In method operation 64, carry out mutual result as user and the user interface element having content item, content promotional module receives content and promotes request.Such as, user can selectivity specify one or more content to promote parameter and certain user's localization criteria, and selects specific button or chain to fetch to call or initiate content to promote request.For some embodiment, user ask promotional content project be required pay price present together with user interface element, this user interface element provides the option of promotional content project to user.Price can promote parameter corresponding to the various contents of being specified by user and user's localization criteria dynamically updates.

In any case in method operation 66, when content popularization request is received, the account of user is deducted the quantity equal with the price of promotional content alternatively.For some embodiment, this price pays with the form of some ideal money, and in other embodiments, payment processes module can provide the process to actual monetary payments.

In method operation 68, the content item promoted can be transmitted to one or more user via the content assignment passage of such as notice or Email and so on alternatively.Such as, for some embodiment, when content item is promoted, the content item promoted can be pushed to one or more user as the part promoted.Notice or Email can comprise the selected works receiving the maximally related content of user, and can comprise one or more promotional content projects.

Finally, in method operation 70, ask as promoting content the result that processes, certain information is stored in a database, and this information comprises and shows that content item is promoted parameter and/or user's localization criteria by any content that the instruction promoted and content are promoted.By this information being stored in a database, follow-up content requests can utilize this information to provide priority processing with the parameter promoted according to content to specific content popularization.

Fig. 3 shows when the content item set comprising one or more promotional content project is by the process flow diagram of an example of method operation of selecting to carry out when presenting to user via content assignment passage, and this is consistent with some embodiments of the present invention.Method 72 starts from method operation 72, in the content feed of user, now receive the request presenting project.In method operation 76, in response to this request, Content selection module identification is applicable to the content item set be presented in the content feed of user.Such as, Content selection module can use various choice criteria to select the content item set that will be present in the content feed of user, wherein, content item comprises the content item that at least one is promoted---namely by content item that another user promotes.In method operation 78, for any content item being subject to content popularization, content promotes parameter (if existence) and user's localization criteria (if existence) is retrieved.

In method operation 80, rank score is distributed to each content item being applicable to being presented in the content feed of user by relevance algorithms, and wherein, the content item promoted has the priority processing promoting parameter and user's localization criteria or parameter according to any content.Priority processing such as can cause promoted content item relative to not had higher rank by some or all in the content item promoted.Similarly, priority processing can cause the performance of promoted content item or form from the amendment of its original (such as, not promoting) form, like this.Finally, in method operation 82, content item is presented to user in content feed.

Fig. 4 is user interface view, this user interface view shows an example of the webpage of question and answer service, and particularly illustrate and have the Questions page that content promotes interface, user promotes interface via this user can promote problem, this some embodiment according to the invention.Example web page 90 in Fig. 4 is the webpages being exclusively used in the particular problem being published or delivering in question and answer service.In this particular example, problem is assigned to two different topics: " amusement park " and " Disneyland ".If check that the user of Questions page is interested in obtain the answer of this problem, user can consider to promote this problem, pays close attention to the user more widely making this problem obtain other users of gas.

In this example, the Reference numeral of user interface be 92 part represent the user interface of content promotional module, and usually make to check that user can call or initiate content and promote request.Such as, slider bar by selector switch is moved forward into line operate to the left or to the right, can change and promotes the number of problem being presented to according to content whereby.Along with user operation slider bar, the price that pays of integration automatically can upgrade and be transmitted to user, thus reflecting that the price that scope owing to promoting or the change of audient's number cause changes.As shown in Figure 4, the ratio between the number of number of points and location audient is one to one, and not such was the case with for this.In other embodiments, this ratio can change and be greater than or less than one to one.

As shown in Figure 4, ask the user of promotional content project to specify, according to popularization, content item is presented to specific user's quantity.For some embodiment, promote parameter by default value or by means of the content that some extra user specifies, location audient only comprises the user meeting some feature.Such as, the user that audient only can comprise the current concern topic relevant to content item is located.Alternatively, locate audient and only can comprise current online user.Similarly, locate audient can screen by some other feature or select.

Fig. 5 A and 5B is user interface view, and this user interface view shows the substituting user interface for content promotional module, and user promotional content project and specified content can promote parameter, these embodiments more according to the invention via content promotional module.For some embodiment, when user's promotional content project, user can specify various content to promote parameter, and these contents promote parameter to determining that the various parameters of how to carry out in content popularization impact.Such as, in the exemplary user interface of Fig. 5 A, user can specify and will present the number of promoted content item according to popularization and specify the duration that will carry out content popularization.In this example, user selects, in ensuing two hours, content item is generalized to 100 people.The price of such popularization can be promoted parameter based on specified content and change---the scope of especially content popularization and duration.

In the exemplary user interface of Fig. 5 B, user likely specifies in the various user's localization criterias when user that will be generalized to content item selects.In this example, user have selected the user with particular professional knowledge (such as, " management of product ") and the user residing in ad-hoc location (such as, " San Francisco, gulf district ").By selecting " advanced level user's localization criteria " button or link, user can see other standard various, can receive content item as popularization part by consumer positioning by these standards.

Fig. 6 is user interface view, and this user interface view shows the example of webpage of question and answer service, and particularly illustrates and just carry out the Questions page promoted, this some embodiment according to the invention for the answer of a problem.As shown in the exemplary issue page 98 in Fig. 6, the particular answer of the problem that Questions page presents is promoted, as the user interface element indication that Reference numeral is 100.In this example, be presented answering the name of user promoted with indicating together with the icon or figure of answering and being promoted.

Fig. 7 is user interface view, and this user interface view shows an example of webpage 102, this webpage 102 displaying contents stream or feed, comprising the contents of a project promoted, and this embodiment according to the invention.As shown in Figure 7, content feed comprises multiple content item, comprising two content items (such as, Reference numeral is the content item of 104 and 106) be at present in content popularization.For some embodiment, the content item presented in the content feed of specific user is selected based on some algorithm, these algorithms consider various factors, comprise and check user and issue user (such as, issue or the user of sharing contents) between relation, content item quality, like this.As mentioned above, when such as Reference numeral be the content item of the problem of 104 and so on promoted time, content item popularization impact select and sequencer procedure, more likely appear in the content feed of user to make promoted content item.As shown in Figure 7, two content items promoted have symbol (such as, symbol 108 and 110) expression to specifically note by those content items promoted.In addition, as shown in Figure 7, the information which user having promoted content item about can be presented.Such as, in the figure 7, Reference numeral be 104 content item promoted by " TaraJones " and four other users, wherein, the identity of four other users can work as check user and Reference numeral be 108 user interface element mutual time present.

Fig. 8 is user interface view, this user interface view shows an example of the webpage 112 of question and answer service, and particularly illustrates checking that the user of particular problem shows and checks the page of those users of problem because of this problem promoted.In the exemplary page 112 of Fig. 8, information pointer is personalized checking user, such as, by using user interface element or symbol particularly to indicate specific user, this specific user has checked owing to checking that content that user submits to promotes request and problem shown in page top.As the text indication at Reference numeral 114 place, 13725 users check problem and 500 users (that is, checking the user of webpage 112) have wherein checked this problem owing to checking content that user submits to promote request.As text and the symbol indication at Reference numeral 116 place, after concrete symbol, figure or icon appear at and have checked those users of problem owing to checking content that user submits to promote request.Although the exemplary page shown in Fig. 8 shows the specific user of the problem of having checked, but in other instances, can be presented to user to the information that the user of the content browsing some other types identifies, the content of other types comprises the content of blog subsides, state updating, photograph, answer, comment or any other type.For some embodiment, except only illustrate checked specific content item user except, other information can also be presented.Such as, for some embodiment, and promote due to content and checked that user-dependent various user's features of the contents of a project can be presented.Such as, this information can comprise the demographic information of user, the topic of user's concern and other information.

For some embodiment, the content item promoted can appear at various other user interface or content in, and be not limited only to the application.Such as, for some embodiment, independent distribution passage can be defined for the full content project that display is subject to the particular type that content is promoted at present.Correspondingly, question and answer service background under, user can check all current be subject to content promote opening or unanswered problem.Filter these problems by a topic distributing based on problem or multiple topic, user can identify fast and browse interested the promoted unanswered problem of user.Similarly, under the background that social networking service or blog are pasted, user can check whole current state updating, photograph, blog subsides etc. being subject to content and promoting.

Technician will admit, the method provided in the application and user interface are that the concrete example implemented as creative concept illustrates.But the method and the user interface that are different from the concrete example proposed in the application can be consistent with the general range of creative concept and spirit.Especially, under the prerequisite of scope and spirit not deviating from creative concept, the example that the order that certain method operation occurs can propose compared to the application changes to some extent.Similarly, different from the application various user interface elements can be used to the creative concept realized described in the application.

Each operation of illustrative methods described in the application can have been come by one or more provisional configuration (such as, using software) or the processor that has forever been configured to associative operation at least in part.No matter be interim or forever configure, such processor can form the processor carrying out or complete one or more operation or function and realize module.The module mentioned in the application or logic can comprise module or the logic of processor realization in some of the exemplary embodiments.

Similarly, the method described in the application can be that processor realizes at least partly.Such as, at least some operation of method can realize module by one or more processor or processor and come.Completing of certain operation can be assigned to one or more processor, is not only reside in individual machine, but crosses over multiple machine.In some of the exemplary embodiments, a processor or multiple processor can be positioned at single position (such as, in home environment, office environment or as server station), and in other embodiments, processor can be assigned to multiple position.

One or more processor can also work to be supported in and " complete associative operation in cloud computing environment or as " service software (SaaS, softwareasaservice) ".Such as, at least some operation can by computer cluster (such as, multiple machine comprising processor) come, these operations can via network (such as, internet) and visit via one or more suitable interface (such as, application programming interfaces API).

Fig. 9 is the block diagram of the machine adopting form of computers, and can perform instruction set in this computer equipment, this instruction set is provided for the method that machine performs any one described in the application or more.In an alternative embodiment, machine is as autonomous device work or (such as, can be passed through network) and be connected on other machines.In network design, machine can carry out work as server or client machine under server-client network environment, or as end machine operation under end-to-end (or distributed) network environment.Machine can be personal computer (PC), tablet personal computer, Set Top Box (STB), personal digital assistant (PDA), mobile phone, webpage device, network router, switch or bridge or any machine that can perform the instruction (order or other) that the action that will carry out machine is specified.Further, although be only illustrated by individual machine, term " machine " also should be believed to comprise any execution instruction set alone or in combination (or multiple instruction set) to complete the collection of machines of the one or more methods described in the application.

Exemplary computer system 1500 comprise processor 1502 (such as, central processing unit CPU, Graphics Processing Unit GPU or the two have concurrently), primary memory 1501 and static memory 1506, communicate each other by bus 1508.Computer system 1500 can also comprise display unit 1510, Alphanumeric Entry Device 1517 (such as, keyboard) and user interface (UI) navigator 1511 (such as, mouse).In one embodiment, display, input equipment and cursor control device are touch-screen display.Computer system 1500 can comprise memory device (such as in addition, driver element 1516), signal generate equipment 1518 (such as, loudspeaker), Network Interface Unit 1520 and one or more sensor 1521, such as Global Positioning System Sensor Unit, compass, accelerometer or other sensors.

Driver element 1516 comprises machine-readable medium 1522, this machine-readable medium stores by one or more by the method described in the application or more can in any one or more institute's instruction set of embodying or utilizing and data structure (such as, software 1523).Software 1523 by computer system 1500 the term of execution can also reside in primary memory 1501 and/or in processor 1502 wholly or in part, primary memory 1501 and processor 1502 also form machine-readable medium.

Although the machine-readable medium 1522 is in the exemplary embodiment single mediums, but belong to " machine-readable medium " and single medium that one or more instruction is stored or multiple media (such as, centralized or distributed data base and/or relevant buffer memory and server) can be comprised.Term " machine-readable medium " also should be believed to comprise and anyly can store, encodes or carry the instruction performed by machine, and make machine complete in method of the present invention any one or more, or can store, encode or carry and used or the tangible medium of related data structure by such instruction.Term " machine-readable medium " is correspondingly believed to comprise but is not limited to solid-state memory and light and magnetic media.The concrete example of machine-readable medium comprises nonvolatile memory, such as, comprise semiconductor memory devices, as EPROM (EPROM), EEPROM (electricallyerasable ROM (EEROM)) and flash memory device; Disk, such as internal hard drive and removable hard disk; Magneto-optic disk; And CD-ROM and DVD-ROM dish.

Software 1523 can also use transmission medium to be transmitted or received via using the Network Interface Unit 1520 of any one (such as, HTML (Hypertext Markup Language) HTTP) in a large amount of well-known transfer protocols on communication network 1526.(such as, the example of communication network comprises LAN (Local Area Network) (" LAN "), wide area network (" WAN "), internet, mobile telephone network, plain old telephone (POTS) network and radio data network with network).Term " transmission medium " should be believed to comprise any invisible media that can store, encode or carry the instruction performed by machine, and comprises the invisible media that numeral or analog communication signal or other be conducive to this software communication.

Although the embodiment of inventive subject matter is described with reference to concrete example, clearly, under the prerequisite not deviating from more wide in range spirit and scope of the present invention, various amendment and change can be carried out to these examples.Correspondingly, instructions and accompanying drawing be regarded as explain and unrestricted.With interpretive mode, non-limiting way shows the specific embodiment realizing theme to the accompanying drawing of a formation the application's part.The explanation of illustrated embodiment is enough detailed in make those skilled in the art can put into practice instruction disclosed in the application.Other embodiment can be used and be derived from illustrated embodiment, to make it possible to carry out structure under the prerequisite not deviating from the scope of the present disclosure and logic substitutes and changes.Thus, it is not restrictive for describing in detail, and the four corner of the scope of each embodiment equivalent that only has claims and claim to authorize limits.

Claims

1. be convenient to via the network method that should be used for promotional content project, described method comprises:

Presented together with user interface element by described content item, described user interface element provides the option promoting described content item to first user;

Require that the content of described content item promotes request in the content promotional module place reception of processor realization, described content is promoted and is asked because described first user and described user interface element are received alternately;

Receive described content promote request after and until when certain predetermined condition is satisfied, for in content feed to each request of the user's rendering content project set except described first user, when determining the content item set that will be presented to this user, by providing, described content item is promoted to the priority processing of described content item.

2. method according to claim 1, wherein, provide to described first user the described user interface element of the option promoting described content item make described first user can specify described content item will by promote to the quantity of user.

3. method according to claim 2, comprises further:

The price fixing module that purpose processor is realized is to determine the price that described first user is promoted described content item and will be paid, the quantity of the user that described price will be presented to according to described popularization based on described content item at least partly, described price fixing module be configured in response to described first user specify described content item will by promote to the price transmitted to dynamically update described user interface element of the quantity of user.

4. method according to claim 1, wherein, the content received promotes request according to described popularization to refer to the quantity of the user that described content item will be presented to, and described predetermined condition is met when particular content item is presented to the user of the described quantity that described content popularization request is specified according to described popularization.

5. method according to claim 1, wherein, provides the described user interface element of the option promoting described content item to make described first user can specify described content item will by the duration promoted to described first user.

6. method according to claim 5, comprises further:

The price fixing module that purpose processor is realized is to determine the price that described first user is promoted described content item and will be paid, described price at least partly will by the duration promoted based on described content item, and described price fixing module is configured to the price of specifying described content item will be transmitted to dynamically update described user interface element by the duration promoted in response to described first user.

7. method according to claim 1, wherein, the content received promotes the duration asking will be presented to specify described content item according to described popularization, and described predetermined condition is met when described content promotes the specific duration loss of asking to specify.

8. method according to claim 1, wherein, quantity and the described content item of the user providing the described user interface element of the option promoting described content item to make described first user that described content item can be specified independently will to be presented to according to described popularization to described first user will by the durations promoted.

9. method according to claim 8, comprises further:

The price fixing module that purpose processor is realized is to determine the price that described first user is promoted described content item and will be paid, the quantity of the user that described price will be presented to according to described popularization based on described content item at least partly and described content item will by the combinations of duration promoted, and described price fixing module is configured to the price that the quantity of the user specifying described content item will be presented to according to described popularization in response to described first user and described content item will be transmitted to dynamically update described user interface element by the duration promoted.

10. method according to claim 1, comprises further:

Before described content item is presented together with provide the described user interface element of the option promoting described content item to described first user, the price fixing module that purpose processor is realized is to determine the price that described first user is promoted described content item and will be paid, and described price is at least partly based on representing the module of other users to the degree of participation of the content item that described first user had previously been promoted.

11. methods according to claim 10, wherein, other users to the described degree of participation of the content item that described first user had previously been promoted at least partly by determining the following to draw: the i) number of times of the content item that first user had previously been promoted described in other user comments, ii) other users share the number of times of the content item that described first user had previously been promoted, and/or iii) other users vote for or vote out the number of times of the content item that described first user had previously been promoted.

12. methods according to claim 10, wherein, other users to the described degree of participation of the content item that described first user had previously been promoted at least partly by determining the following to draw: the i) number of times of the content item that first user had previously been issued described in other user comments, ii) other users share the number of times of the content item that described first user had previously been issued, and/or iii) other users vote for or vote out the number of times of the content item that described first user had previously been issued.

13. methods according to claim 1, comprise further:

Present together with the price providing the described user interface element of the option promoting described content item and the described content item of popularization to pay to described first user, described price is specified by one of following: represent the integration being carried out the ideal money managed by described network application or third-party application, or real government issued currency.

14. methods according to claim 1, wherein, formaing the content item that the described priority processing of described content item comprises presenting to user, being promoted by another user to transmit this content item to this user.

15. methods according to claim 14, wherein, described format comprises any one or more in the following: described content item format is turned to the color different from the color of the content item do not promoted; Described content item format is turned to the size larger than the size of the content item do not promoted; Described content item format is turned to the variform shape with the content item do not promoted; Described content item format is turned to the text compared with the text of the content item do not promoted with more large scale, different colours or different fonts.

16. methods according to claim 14, wherein, described format comprises and being presented together with specifying the information promoting the one or more users of described content item of described network application by described content item.

17. methods according to claim 1, comprise further:

In response to requiring that the described content of described content item promotes the reception of request, send described content item to one or more user via a passage, described passage is different from the passage that described content item is published at first.

18. methods according to claim 1, comprise further:

In response to requiring that the described content of described content item promotes the reception of request, transmitted the link of described content item or described content item to the user of described network application by Email, message or notice.