WO2017217583A1

WO2017217583A1 - Mobile terminal equipped with wakeup module responding to cbs marketing message, cbs marketing message push system targeting specific application in specific area using same, and marketing method

Info

Publication number: WO2017217583A1
Application number: PCT/KR2016/008253
Authority: WO
Inventors: 장훈; 권순찬; 박정림
Original assignee: 엔아이티 주식회사
Priority date: 2016-06-15
Filing date: 2016-07-28
Publication date: 2017-12-21
Also published as: KR101667640B1

Abstract

A mobile terminal equipped with a wakeup module responding to a CBS marketing message according to the present invention comprises: an operating system which receives a CBS marketing message targeting a specific application of one or more marketing applications that are distributed by a marketing initiative and one or more media applications having a plurality of users while supporting an operating environment for the one or more media applications and the one or more marketing applications in a mobile terminal receiving a CBS message; a wakeup module which operates in the background of the operating system, displays a push notification message upon receipt of the CBS marketing message including a unique package name for identifying the specific application through the operating system, and switches an idle state of the specific application to an active state according to a user's selection; and a display unit for providing a pop-up screen for displaying the entire content of the push notification message.

Description

Mobile terminal equipped with wake-up module responding to CBS marketing message, CBS marketing message push system and marketing method targeting specific application in specific area

The present invention relates to a mobile terminal equipped with a wake-up module responding to a CBS marketing message, a CBS marketing message push system and a marketing method in a specific region using the same, and more particularly, to a smartphone by a marketing agent. It is possible to provide a CBS marketing message targeting a specific application in a specific region by having a wake-up module that can identify whether the CBS marketing message targeting a specific application among the marketing application and a media application having a plurality of users. The present invention relates to a user terminal, a CBS marketing message push system and a marketing method in a specific region using the same.

In recent years, as the spread of smart phones has increased significantly, the number of unspecified media applications that are distributed by marketing agents and installed on smartphones, and have a large number of users and receive a certain price from the marketing agents and expose the screen for marketing, have.

As such, most conventional applications installed on smartphones for marketing purposes are using the push notification method to transmit marketing messages, and in order to send marketing messages, one-by-one first-in-first-out method in order from the message sending server. In addition, it takes a long time to send a marketing message, and it is difficult to send or check the marketing message in real time because the marketing message itself is not received when the application installed in the smartphone does not work. In the case of the intended marketing message, there was a problem that the marketing effect is lowered.

In addition, in the case of a marketing application according to the prior art, there is a service that provides a marketing message for a user connected from a specific region. However, in order to transmit a marketing message based on a specific region, most GPS-based services are used. In addition to receiving the marketing message from the user, each time a user requests additional consent to access the location information, the marketing performance is low and the battery consumption is increased due to frequent use of GPS antennas and related communication circuits. There was a problem of avoiding the user of the marketing application.

In addition, since all marketing applications according to the prior art transmit marketing messages based on members who are formally subscribed, there is a problem in that various costs such as server management costs for building a customer database are greatly increased even if a simple marketing message is transmitted.

Therefore, although it is possible to transmit a large amount of marketing messages in real time, even without using GPS technology, it is possible to send marketing messages based on a specific region, and the mobile marketing system and marketing method that do not significantly increase separate costs for customer management. Technology is desperately required.

The present invention has been made to solve the above problems, the present invention, the marketing application distributed to the smartphone by the marketing agent Wake that can identify whether the CBS marketing message by the media application having a plurality of users The present invention provides a user terminal capable of providing a CBS marketing message targeting a specific region by providing an up module, a CBS marketing message push system and a marketing method in a specific region using the same.

In addition, the present invention, even if you can transmit a large amount of marketing messages in real time, even without the use of GPS technology can transmit a marketing message based on a specific region and mobile push system that does not significantly increase the separate costs for customer management and To provide a marketing method.

A mobile terminal equipped with a wake-up module responsive to a CBS marketing message according to an embodiment of the present invention, in a mobile terminal receiving a CBS message, includes one or more marketing applications and a plurality of users distributed by a marketing agent. An operating system for receiving a CBS marketing message targeting a specific application among the one or more marketing applications and the media application, while supporting an operating environment for the one or more media applications; In the background of the operating system, when receiving a CBS marketing message including a unique package name for identifying the specific application through the operating system displays a push notification message and the idle of the specific application according to the user's selection A wake-up module for operating the state to an active state; And a display unit for providing a pop-up screen for displaying the entire contents of the push notification message.

After receiving the CBS marketing message, the wake-up module may delete the received CBS marketing message instead of displaying the message on the display unit if it is determined that the package name does not correspond to the specific application.

The wakeup module may include: a receiver configured to directly receive a CBS marketing message in an encoded state through the operating system; An analysis unit for decoding and parsing the CBS marketing message delivered from the reception unit; A notifier for exposing the CBS marketing message interpreted by the analyzer as a push notification message and generating wake-up information for operating an idle state of a specific application in an active state; And a marketing output control unit which controls to display the entire contents of the CBS marketing message using a specific application operating in an active state by the notifier.

The CBS marketing message includes a message type, a unique package name indicating a specific application, a marketing identification key value, an entire message content, a marketing end time, a marketing delay exposure time, terminal operation sampling reference information for a pilot message, and target message information. It may be formed to a size within 180 bytes including.

The CBS marketing message may reduce the data size by applying a LengthValue method of {number: attribute: number: value} by partially modifying a JSON type data format composed of a pair of {"attribute": "value"}.

The CBS marketing message is an encoding method used for data transmission, and the "latitude" and "longitude", which are the criteria for location information to which marketing is exposed, by applying an order64 encoding method in which the coding result value of the base64 encoding algorithm is aligned. To increase the accuracy of the data transmission results.

The wakeup module may operate in the background of the operating system even when the specific application is terminated.

The wakeup module may delete the duplicate message when receiving the duplicate message within a predetermined period of time.

The wakeup module may further include a transmission query unit for inquiring target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user click.

CBS marketing message push system in a specific region according to another embodiment of the present invention, in the push system using the CBS system, marketing message input, subscription plan, message transmission destination area setting, message transmission result screen display, and message transmission A marketing agency dedicated web server capable of inputting a schedule; A DB unit for storing a message transmission result and map information including data input from the marketing agency dedicated web server; The DB unit generates the CBS marketing message including the base station information scheduled to be dispatched in the corresponding time zone by referring to the data stored in the DB unit, and generates the billing data and the statistical data according to whether the CBS marketing message is transmitted and the user is selected. BIZ server for storing in; A customization server for customizing and delivering the CBS marketing message generated by the BIZ server according to the environment of the mobile communication company CBS center, and feeding back the transmission result transmitted from the CBS center to the BIZ server; One or more marketing applications and one or more media applications having a plurality of users that are distributed by a marketing agent are installed, including a unique package name for identifying the one or more marketing applications and media applications and the CBS Center When receiving the CBS marketing message sent by the push notification message is displayed on the screen of the terminal and according to the user's selection of the idle state of the specific application corresponding to the unique package name of the one or more marketing applications and media applications A mobile terminal having a wake-up module operating in an active state; A mobile gateway server configured to transmit and receive the base station information corresponding to the CBS marketing message, the content URL information of the push notification message displayed on the screen, and the user click information on the push notification message at the request of the mobile terminal; And a content server that provides the corresponding content to the mobile terminal when the mobile terminal receives the content URL information of the push notification message.

The dedicated marketing server web server may provide a GUI environment for selecting a target area to transmit a CBS marketing message to within a circle of a predetermined radius based on latitude and longitude using the map information stored in the DB unit.

The DB unit includes a main DB which is stored after formalized input data input through the marketing agency-dedicated web server and unstructured data input through the mobile gate server are formatted into statistics and analysis data; A sub-DB for storing a large amount of unstructured data input through the mobile gate server; And a temporary DB for temporarily storing data processed by the BIZ server to increase the processing speed.

The BIZ server includes a message type, a unique package name indicating a specific application, a marketing identification key value, an entire message content, a marketing end time, a marketing delay exposure time, terminal operation sampling reference information for a pilot message, and target message information. A CBS marketing message of less than 180 bytes can be generated.

The wake-up module of the mobile terminal may include: a receiver configured to directly receive a CBS marketing message in an encoded state through an operating system of the terminal; An analysis unit for decoding and parsing the CBS marketing message delivered from the reception unit; A notifier for exposing the CBS marketing message interpreted by the analyzer as a push notification message and generating wake-up information for operating an idle state of a specific application in an active state; And a marketing output control unit which controls to display the entire contents of the CBS marketing message using a specific application operating in an active state by the notifier.

The wakeup module may be operable even when the specific application is terminated.

CBS marketing message marketing method in a specific region according to another embodiment of the present invention, using the CBS system, input from the marketing agency dedicated web server capable of entering the data required for the marketing request and the marketing agency dedicated web server A push system marketing method comprising a DB unit for storing a message transmission result and map information including the data, wherein the BIZ server refers to a marketing message to be sent to a specific region by referring to the data stored in the DB unit. A first step of generating a CBS marketing message to be sent through a mobile base station of the mobile station; A second step of the customization server customizing the CBS marketing message generated in the first step according to the environment of the mobile communication company CBS center, and then transmitting the CBS marketing message from the mobile communication company CBS center; A third step of generating charging information according to whether or not to transmit feedback information on whether or not the transmission result of the second step is transmitted to the BIZ server through the customization server and then storing the information in the DB unit; A fourth step of receiving a CBS marketing message by using a mobile terminal having a wake-up module for displaying a push notification message when the CBS marketing message transmitted from the mobile communication company CBS center includes a specific package name corresponding to a specific application; ; Transmitting a user click on the push notification message of the CBS marketing message transmitted to the mobile terminal to the BIZ server through the mobile gateway server and storing it in a temporary DB; A sixth step of extracting the information stored in the temporary DB and storing the structured billing data information detected through the statistics and analysis process in the sub-DB constituting the DB unit and then storing it in the main DB; have.

A fourth step of receiving a CBS marketing message by using a mobile terminal having a wake-up module for displaying a push notification message when the CBS marketing message transmitted from the mobile communication company CBS center includes a specific package name corresponding to a specific application; The method may further include directly receiving a CBS marketing message in an encoded state through an operating system of a mobile terminal; Decoding and parsing the received CBS marketing message in the encoded state; A message validity checking step of checking whether the parsed CBS marketing message has a unique package name and a duplicate message for a specific application; Checking the base station information of the CBS marketing message through the mobile gateway server and the BIZ server when the validity check is completed, and discarding the corresponding non-base station message; Checking the user setting for the push notification of the CBS marketing message identified to the base station and displaying the push notification; And displaying the entire marketing message by operating a specific application corresponding to a unique package name of the CBS marketing message in an active state.

Checking the user setting for the push notification of the CBS marketing message confirmed by the base station and displaying the push notification, if the content URL information in the CBS marketing message, providing the content to the mobile terminal at the same time using a content server can do.

As described above, the present invention provides a specific region including a wake-up module that can identify whether a marketing application distributed to a smartphone by a marketing agent and a CBS marketing message by a media application having a plurality of users. In the user terminal that can provide a CBS marketing message targeting a specific application in, there is an effect of providing a CBS marketing message push system and marketing method in a specific region using the same.

In addition, the present invention, mobile push system that can transmit a large amount of marketing messages in real time, but do not use GPS technology based on a specific region, and does not significantly increase the separate cost for customer management and It is effective to provide marketing methods.

In addition, the present invention, by using a mobile carrier's CBS network that continuously checks the location of the subscriber through the base station transmits the marketing text in one direction to the users of the mobile terminal located within the radius of the base station and GPS-based location information and As it does not require accurate information, it does not require an agreement procedure related to location information after the marketing letter receiving agreement, thereby increasing the utilization rate of the marketing application.

In addition, the present invention does not use a GPS-related communication circuit, even when using a marketing application based on location information, there is an effect that the battery consumption does not increase.

In addition, the present invention, when the mobile terminal user installed a specific application targeting the marketing transmission is located in a specific region to send a large amount of marketing text through the base station can reduce the server construction cost required for separate customer management It has an effect.

In addition, the present invention, unlike the conventional marketing app that transmits a push notification message in a first-in, first-out manner using a data communication network because the mobile communication company's CBS network can be used to send a large amount of marketing text to mobile terminal users located in a specific region. Not only is it possible to transmit in real time, but it also delays the exposure of push notifications displayed on the terminal screen as needed. As a result, the marketing agent can market to mobile users who have passed through a specific area or mobile users who are located in a specific area. It has the effect of causing exposure.

In addition, the present invention, by using the feedback information of the CBS marketing message transmitted as marketing texts, it is possible to build a variety of consumer-related backup data, such as preference survey based on the existing subscription information of the user using a particular application. .

In addition, the present invention, because the wake-up module that responds only to the CBS marketing message corresponding to a specific application in the background of the operating system of the mobile terminal can transmit a marketing message without the operation of the specific application, and only by the user selection specific application By operating, it is possible to obtain feedback information on the consumer response to the marketing message.

In addition, the present invention can contain a variety of information, including marketing identification value, marketing end time, marketing delay exposure time in addition to the identification value indicating a specific application in the CBS campaign message has the effect of transmitting a marketing message for various purposes have.

In addition, the present invention can reduce the data size by applying the LengthValue method in which the CBS marketing message is partially modified in the data format of the JSON method, so that a large amount of messages can be sent compared to the CBS message that is generally sent.

In addition, the present invention has an effect of increasing the accuracy of the data transmission result when transmitting data requiring order alignment by applying the Order64 encoding method that transforms the Base64 encoding algorithm into an alignment that is used as the data transmission method.

The present invention also provides a wake-up module for querying the target base station information of the marketing message and a transmission inquiry unit for transmitting feedback information according to the user click to the BIZ server through the mobile gateway server for the target area reached for the marketing message. The accuracy can be increased, and feedback information can be obtained through the BIZ server.

In addition, the present invention has the effect of providing a push system that can be adapted to a variety of communication environment because it is possible to customize even if using the CBS network of two carriers having different environments.

In addition, the present invention provides a push system and a marketing method capable of providing various contents including an image even when using a CBS network by having a content server providing the corresponding content to a mobile terminal when receiving the content URL information. It works.

In addition, the present invention is provided with a temporary DB that can temporarily store a large amount of data processed by the BIZ server to send a large amount of marketing messages and at the same time manage the data necessary for various services, as a result of the entire system There is an effect that can improve the processing speed.

1 is a view showing the overall configuration of the CBS marketing message push system in a specific area according to an embodiment of the present invention.

FIG. 2 is a diagram for describing a wake-up module mounted in the mobile terminal illustrated in FIG. 1.

3 is a flowchart schematically illustrating a marketing method of a CBS marketing message push system in a specific region according to an embodiment of the present invention.

4 is a flowchart illustrating a process of receiving a CBS marketing message using a wake-up module of a mobile terminal.

Description of the present invention is only an embodiment for structural or functional description, the scope of the present invention should not be construed as limited by the embodiments described in the text. That is, since the embodiments may be variously modified and may have various forms, the scope of the present invention should be understood to include equivalents capable of realizing the technical idea.

On the other hand, the meaning of the terms described in the present invention will be understood as follows.

Terms such as "first" and "second" are intended to distinguish one component from another component, and the scope of rights should not be limited by these terms. For example, the first component may be named a second component, and similarly, the second component may also be named a first component.

When a component is referred to as being "connected" to another component, it should be understood that there may be other components in between, although it may be directly connected to the other component. On the other hand, when a component is referred to as being "directly connected" to another component, it should be understood that there is no other component in between. On the other hand, other expressions describing the relationship between the components, such as "between" and "immediately between" or "neighboring to" and "directly neighboring to", should be interpreted as well.

Singular expressions should be understood to include plural expressions unless the context clearly indicates otherwise, and terms such as "comprise" or "have" refer to features, numbers, steps, operations, components, parts, or parts thereof described. It is to be understood that the combination is intended to be present and does not exclude in advance the possibility of the presence or addition of one or more other features or numbers, steps, operations, components, parts or combinations thereof.

In each step, an identification code (e.g., a, b, c, etc.) is used for convenience of description, and the identification code does not describe the order of the steps, and each step clearly indicates a specific order in context. Unless stated otherwise, they may occur out of the order noted. That is, each step may occur in the same order as specified, may be performed substantially simultaneously, or may be performed in the reverse order.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art unless otherwise defined. Generally, the terms defined in the dictionary used are to be interpreted as being consistent with the meanings in the context of the related art, and should not be interpreted as having ideal or excessively formal meanings unless clearly defined in the present invention.

A cell broadcasting service (CBS) applied to an embodiment of the present invention is a text broadcasting service of a base station unit that simultaneously transmits data to all terminals in a same cell through a mobile communication base station. It is a service that delivers data in real time to the mobile phone, and it uses a paging channel.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

As shown in the figure, the CBS marketing message push system in a specific region according to an embodiment of the present invention, a web server 100, a DB unit 200, a BIZ server 300, a customizing server for marketing execution company ( 400, the mobile terminal 500, the mobile gateway server 600, and the content server 700.

More specifically, the marketing server dedicated to the web server 100, it is possible to enter the marketing message, subscription plan, message transmission target area setting, message transmission result screen display, and message transmission schedule input.

At this time, the marketing agency dedicated web server 100, using the map information stored in the DB unit 200 can select a target area to transmit the CBS marketing message within a circle of a certain area radius based on latitude and longitude. It can provide a GUI environment.

That is, a marketing agent may register a marketing message by visiting the CBS marketing message sending service site provided through the marketing server dedicated web server 100. In this case, a message sending area, a target application, a sending time, etc. You can enter the sending conditions including the GUI in the Graphic User Interface (GUI) environment, where in case of registering the sending area, provide the input environment by dragging the message receiving area with the mouse. Can provide.

In addition, the DB unit 200 may store a message transmission result and map information, including data input from the web server 100 dedicated to the marketing execution company.

Here, the DB unit 200 is a formalized input data input through the marketing agency dedicated web server 100 and the unstructured data input through the mobile gateway server 600 is formulated into statistics and analysis data. A main DB 210 stored later; A sub-DB 220 storing a large amount of unstructured data input through the mobile gateway server 600; And a temporary DB 230 for temporarily storing data processed by the BIZ server 300 to increase the processing speed.

In more detail, the data stored in the DB unit 200 will be described.

First, the main DB 210 is a MySQL-based database server, and the subscription information and transmission information of the marketing agent input through the marketing agency-specific web server 100 are stored as profiles and management information. In addition, after transmitting the message, the transmission result of the mobile communication company CBS network 1 is stored as statistical information and analysis information about the transmission result through the customization server 400 and the BIZ server 300.

On the other hand, the sub-DB 220 is formed as a MongoDB database server, which is a click information when the user selects in the mobile terminal 500 through the mobile gateway server 600 and the BIZ server to a large amount of the sub-DB (220) Because it is stored once as transaction, log information, and history information formed of unstructured data of the unstructured data stored in the sub-DB (220) by the BIZ server 300 as the statistical information and analysis information by the main DB (210) Can be suited to).

In addition, the temporary DB 230 is designed as a database server of the Redis method in order to improve the data processing speed in the BIZ server 300, and configured as an independent database server, such as the main DB (210) and sub-DB (220) Although it may be, it is preferable to be designed in the configuration of the BIZ server 300 to reduce the cost and processing efficiency.

In the embodiment of the present invention, the BIZ server 300 generates a CBS marketing message including the base station information scheduled to be dispatched in the corresponding time zone with reference to the data stored in the DB unit 200, as described above, When billing data and statistical data are generated according to whether the CBS marketing message is transmitted and whether the user is selected, it may be stored in the DB unit 300.

In addition, the BIZ server 300, if the sending condition of the marketing agent is input, the message type, a unique package name indicating the specific application, marketing identification KEY value, the overall message content, marketing end time, marketing delay exposure time, The CBS marketing message within 180 bytes including the terminal operation sampling reference information and the target message information for the pilot message may be generated.

In this case, the CBS marketing message generated by the BIZ server may be modified by modifying the data format of the JSON method, which is composed of a pair of {"attribute": "value"}, which is a commonly used method for communication between the server and the terminal. Data size can be reduced by applying LengthValue method of: number: value}.

The LengthValue data structure is compared with the prior art as follows.

The JSON method has a key / value structure, so that the display value is {"title": "campaign", "message": "this is a campaign"}. There was no.

However, the structure of the LengthValue method applied to the embodiment of the present invention is limited to the display value such as {5: title8: campaign7: message19: this is a campaign} by using ":" and "number" instead of "" symbol value. You can increase the data content that your CBS marketing message can contain within a range of sizes.

In addition, in the embodiment of the present invention, the CBS marketing message is applied to the Order64 encoding method in which the coding result values of the Base64 encoding algorithm are arranged in order as the encoding method used for data transmission.

That is, in the conventional Base64 encoding method, when encoding for data transmission, such as '1a7bce89', the encoding data of a number and a letter representing ASCII code values are mixed, but the Order64 encoding method applied to an embodiment of the present invention. By representing the encoded data arranged as "1789abce", it is possible to improve the accuracy of the transmission result of the encoded data for "latitude" and "longitude", which are the criteria of the location information exposed to marketing.

In addition, the customization server 400, the CBS marketing message generated in the BIZ server 300 customized to deliver according to the environment of the mobile carrier CBS center (1), and delivers the transmission result transmitted from the CBS center (1) The BIZ server 400 may feed back.

That is, the customization server 400 may go through a process of synchronizing the base station information by interworking with the mobile operator GIS (map information system) system to match the CBS marketing message to the standard of the mobile operator CBS center (1).

In addition, the mobile terminal 500 is a user terminal in which one or more marketing applications and one or more media applications having a plurality of users are installed, which are distributed by a marketing agent. All wireless terminals equipped with a CBS reception function to use a casting service (CBS) are included.

Meanwhile, in the embodiment of the present invention, when receiving the CBS marketing message, the mobile terminal 500 displays the push notification message on the screen of the terminal and activates the idle state of the specific application according to the user's selection. It may be provided with a wake-up module 510 to operate.

Here, the CBS marketing message is transmitted through the mobile carrier CBS center 1, and may include a unique package name for identifying a specific application among one or more marketing applications and media applications installed in the terminal.

In addition, the wakeup module 510 receives the CBS marketing message and then deletes the received CBS marketing message instead of displaying the message on the display unit if it is determined that the package name does not correspond to the specific application. Can be.

On the other hand, in the embodiment of the present invention, the mobile gateway server 600, the base station information corresponding to the CBS marketing message by the request of the mobile terminal 500, the content URL information of the push notification message displayed on the screen, And user click information on the push notification message with the BIZ server.

In addition, the content server 700 may provide the corresponding content to the mobile terminal 500 when the mobile terminal 500 receives the content URL information of the push notification message.

That is, when the mobile terminal 500 receives the CBS marketing message corresponding to a specific application, the wake-up module 510 included in the mobile terminal 500 informs the base station information and the content URL information of the CBS marketing message. If the BIZ server 300 is requested through the mobile gateway server 600, the BIZ server 300 transmits the base station information and the content URL information to the mobile terminal 500 through the mobile gateway server 600. The mobile terminal 500 compares the base station information received from the mobile communication company CBS center with the target base station information of the CBS message in its own device and receives the content corresponding to the content URL information from the content server 700 when the corresponding base station is correct. Expose with notification.

Subsequently, when user click information on the push notification message is generated through the mobile terminal 500, a specific application is driven and the click information becomes feedback information to the BIZ server 300 through the mobile gateway server 600. Will be delivered.

A mobile terminal having a wake-up module according to an embodiment of the present invention is a mobile terminal for receiving a CBS (Cell Broadcasting Service) message, which is a text broadcasting service of a base station, and at present, the CBS message is disaster related information in a specific region. It is used to receive.

The mobile terminal targets a specific application among the one or more marketing applications and the media application while supporting an operating environment for one or more marketing applications and one or more media applications having a plurality of users distributed by a marketing agent. It includes an operating system 520 for receiving the CBS marketing message, and may include a display unit 530 for providing a pop-up screen for displaying the entire contents of the push notification message displayed by the wake-up module.

Here, although the operating system 520 is implemented as an operating system based on open source such as Android OS in the embodiment of the present invention, it may also be implemented through a non-open operating system such as IOS.

In addition, in the embodiment of the present invention, the wake-up module may be distributed in the form of a library to the one or more marketing applications and one or more media applications having a plurality of users, the specific application is installed on the mobile If more than one, the plurality of wake-up modules may operate independently.

Referring to Figure 2 will be described in more detail a wake-up module that operates in the background and receives a CBS marketing message targeting the specific application even if a specific application does not operate in the mobile terminal according to an embodiment of the present invention in more detail. Same as

As shown in the figure, the wake-up module 510 according to an embodiment of the present invention, the receiver 511, the analyzer 512, the notifier 513, the marketing output controller 514, and the transmission query It may be made by including a portion 515.

More specifically, the receiver 511 may directly receive the CBS marketing message in an encoded state through an operating system of the terminal.

In addition, the analyzer 512 may decode and parse the CBS marketing message delivered from the receiver 512 to analyze and interpret the message content.

In addition, the notifier 513 may expose the CBS marketing message interpreted by the analyzer 512 as a push notification message and generate wake-up information for operating an idle state of a specific application in an active state. have.

In addition, the marketing output control unit 514 may control to display the entire contents of the CBS marketing message by using the specific application operating in the active state by the notification unit 513.

In addition, the transmission query unit 515 may query the target base station (Cell-Id) information of the CBS marketing message and transmit the feedback information according to the user click.

Meanwhile, in the embodiment of the present invention, the wakeup module 510 may operate even when a specific application is terminated, and delete the duplicate message when receiving the duplicate message within a predetermined period.

As such, the wake-up module according to an embodiment of the present invention operates in the background of an operating system, and receives a push notification when receiving a CBS marketing message including a unique package name for identifying the specific application through the operating system. The message may be displayed on the screen of the mobile terminal and the idle state of the specific application may be operated in an active state according to a user's selection.

Next, the marketing method of the push system according to an embodiment of the present invention will be described with reference to FIGS. 3 to 4.

A detailed description of the configuration corresponding to the configuration described with reference to FIGS. 1 to 2 among the components shown in the flowcharts shown in FIGS. 3 to 4 will be omitted.

That is, the marketing method of the push system according to the embodiment of the present invention, using the CBS system, including the data input from the marketing agency dedicated web server capable of inputting the data required for marketing request and the marketing agency dedicated web server The present invention relates to a marketing method of a push system having a DB unit for storing message transmission results and map information.

First, FIG. 3 is a flowchart schematically illustrating a marketing method of a CBS marketing message push system in a specific region according to an embodiment of the present invention.

As shown in the figure, the marketing method of the CBS marketing message push system in a specific region according to an embodiment of the present invention, CBS marketing message generating step (S10), CBS marketing message transmission step (S20), according to the transmission result Billing information generation step (S30), the mobile terminal CBS marketing message receiving step (S40), delivering the user click information to the BIZ server (S50), and billing data information generation step (S60) according to the user click information can do.

First, the CBS marketing message generating step (S10), by referring to the data stored in the DB unit BIZ server queries the marketing message to be sent to generate a CBS marketing message that is scheduled to be sent through the carrier base station in a specific time zone It may be a first step.

Here, before the first step of generating the CBS marketing message, the marketing agent requesting the marketing accesses the website provided by the web server 100 dedicated to the marketing agent to perform real-time and reservation transmission to a specific region. It may have a step. In this case, the web site is preferably implemented to provide services such as reservation inquiry and cancellation, shipment status and shipment result confirmation, and the service-related information may be stored and provided in the DB unit.

Next, in the CBS marketing message transmission step (S20), the customization server customizes the CBS marketing message generated in the first step according to the transmission environment of the mobile communication company CBS center, and then transmits the CBS marketing message from the mobile communication company CBS center. It may be a second step.

In other words, in case of CBS network, since the carrier is exclusively owned by the communication company, there may be a difference in data transmission environment for each mobile communication company. It is necessary to make the transmission environment, for example, network management information, correspond to the map information provided by the DB unit.

Next, in the charging information generation step (S30) according to the transmission result, the feedback information on whether or not the transmission result of the second step is transmitted to the BIZ server through the customization server to generate the charging information according to whether or not transmission Next may be a third step of storing in the DB.

In general, the marketing character transmission method according to the prior art has difficulty in generating billing information because it is difficult to obtain information on the transmission result. However, when using the CBS network of a mobile carrier, the transmission result of the message transmitted from each base station CBS center is confirmed. It is possible to generate the billing information for the transmission result using the information returned through the BIZ server.

Next, the CBS marketing message receiving step (S40) of the mobile terminal, if the CBS marketing message transmitted from the carrier CBS center 1 includes a unique package name corresponding to a specific application to display a push notification message on the screen It may be a fourth step of receiving a CBS marketing message using a mobile terminal having a wake-up module.

Here, the step of receiving the CBS marketing message will be described in detail later with reference to FIG. 4.

Next, in the step S50 of delivering the user click information to the BIZ server, whether the user clicks on the push notification message of the CBS marketing message sent to the mobile terminal to the BIZ server through the mobile gateway server to the temporary DB The fifth step may be storing.

In this case, the mobile gateway server is preferably connected to the mobile terminal and the mobile data network.

Finally, in the charging data information generation step (S60) according to the user click information, the BIZ server extracts the information stored in the temporary DB, stores it as unstructured data in a subDB constituting the DB unit, and then performs a statistical and analysis process. It may be a sixth step of storing the formatted charging data information detected through the main DB.

That is, in the embodiment of the present invention, when the user selects the CBS marketing message, the mobile terminal may generate the charging information and the statistical information by transmitting the feedback information to the BIZ server through the mobile gateway server.

Referring to the CBS marketing message receiving step (S40) of the mobile terminal with reference to the flow chart shown in Figure 4 in more detail as follows.

As shown in the figure, the fourth step according to an embodiment of the present invention includes the steps of directly receiving a CBS marketing message in an encoding state through an operating system of a mobile terminal; Decoding and parsing the received CBS marketing message in the encoded state; A message validity checking step of checking whether the parsed CBS marketing message has a unique package name and a duplicate message for a specific application; Checking the base station information of the CBS marketing message through the mobile gateway server and the BIZ server when the validity check is completed, and discarding the corresponding non-base station message; Checking the user setting for the push notification of the CBS marketing message identified to the base station and displaying the push notification; And displaying the entire marketing message by operating a specific application corresponding to a unique package name of the CBS marketing message in an active state.

Here, the step of checking the user setting for the push notification of the CBS marketing message confirmed by the base station and displaying the push notification, if there is content URL information in the CBS marketing message using the content server to send the content to the mobile terminal; Can be provided at the same time.

As described above, the present invention includes a wake-up module that can identify whether the marketing application distributed to the smart phone by the marketing agent and the CBS marketing message by the media application having a plurality of users specified in a specific region There is an effect of providing a user terminal capable of providing a CBS marketing message targeting an application, a CBS marketing message push system and a marketing method in a specific region using the same.

In addition, the present invention, even if you can transmit a large amount of marketing messages in real time, even without the use of GPS technology can send a marketing message based on a specific region and mobile marketing system that does not significantly increase the separate costs for customer management and It is effective to provide marketing methods.

In addition, the present invention has the effect of providing a marketing system that can be adapted to a variety of communication environment because it is possible to customize even if using a CBS network of mobile carriers having different environments.

The present invention has been described in detail so far, but the embodiments mentioned in the process are only illustrative and are not intended to be limiting, and the present invention is provided by the following claims and the technical spirit and field of the present invention. Within the scope not departing from the scope of the present invention, changes in the components that can be coped evenly will fall within the scope of the present invention.

The present invention can be used in the field of a mobile terminal equipped with a wake-up module responsive to the CBS marketing message, a CBS marketing message push system and a marketing method targeting a specific application using the same.

Claims

In a mobile terminal receiving a CBS message,

A CBS marketing message targeting a specific application among the one or more marketing applications and media applications, while supporting an operating environment for one or more marketing applications and one or more media applications with multiple users, distributed by a marketing agent. Receiving operating system;

In the background of the operating system, when receiving a CBS marketing message including a unique package name for identifying the specific application through the operating system displays a push notification message and the idle of the specific application according to the user's selection A wake-up module for operating the state to an active state; And

A mobile terminal equipped with a wake-up module responsive to the CBS marketing message, characterized in that the display unit for providing a pop-up screen for displaying the entire contents of the push notification message
The wakeup module of claim 1,

After receiving the CBS marketing message, if it is determined that the package name does not correspond to the specific application, the received CBS marketing message is deleted instead of displaying the message on the display. Mobile terminal with wake-up module
The wakeup module of claim 1,

A receiver for directly receiving a CBS marketing message in an encoded state through the operating system;

An analysis unit for decoding and parsing the CBS marketing message delivered from the reception unit;

A notifier for exposing the CBS marketing message interpreted by the analyzer as a push notification message and generating wake-up information for operating an idle state of a specific application in an active state; And

Equipped with a wake-up module responsive to the CBS marketing message, characterized in that it comprises a marketing output control unit for controlling to display the entire contents of the CBS marketing message using a specific application operating in the active state by the notifier Mobile terminal
The method of claim 3, wherein the CBS marketing message,

Within 180 bytes including message type, unique package name pointing to a specific application, marketing identification key value, total message contents, marketing end time, marketing delay exposure time, terminal operation sampling criteria information for pilot message, and target message information Mobile terminal equipped with a wake-up module in response to the CBS marketing message, characterized in that formed in the size of
The method of claim 4, wherein the CBS marketing message,

CBS marketing message characterized in that the data size can be reduced by applying the LengthValue method of {number: attribute: number: value} by partially modifying the JSON-type data format composed of pairs of {"attribute": "value"}. Mobile terminal with wake-up module responding to
The method of claim 4, wherein the CBS marketing message,

Data transmission result for "Latitude" and "Longitude", which are the standard of location information exposed by marketing by applying Order64 encoding method that transforms the coding result value by Base64 encoding algorithm to be an alignment method used for data transmission. Mobile terminal equipped with a wake-up module that responds to the CBS marketing message, characterized in that to increase the accuracy of
The wakeup module of claim 4,

A mobile terminal equipped with a wake-up module responsive to the CBS marketing message, which operates in the background of the operating system even when the specific application is terminated.
The wakeup module of claim 4,

A mobile terminal equipped with a wake-up module responsive to a CBS marketing message, wherein the duplicate message is deleted when the duplicate message is received within a certain period of time.
The wakeup module of claim 4,

A mobile query unit that includes a wake-up module responsive to a CBS marketing message, further comprising a transmission query unit for querying target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user click. terminal
In a push system using a CBS system,

A marketing agency dedicated web server capable of entering a marketing message, subscribing to a plan, setting a destination for message transmission, displaying a message transmission result screen, and inputting a message transmission schedule;

A DB unit for storing a message transmission result and map information including data input from the marketing agency dedicated web server;

The DB unit generates the CBS marketing message including the base station information scheduled to be dispatched in the corresponding time zone by referring to the data stored in the DB unit, and generates the billing data and the statistical data according to whether the CBS marketing message is transmitted and the user is selected. BIZ server for storing in;

A customization server for customizing and delivering the CBS marketing message generated by the BIZ server according to the environment of the mobile communication company CBS center, and feeding back the transmission result transmitted from the CBS center to the BIZ server;

One or more marketing applications and one or more media applications having a plurality of users that are distributed by a marketing agent are installed, including a unique package name for identifying the one or more marketing applications and media applications and the CBS Center When receiving the CBS marketing message sent by the push notification message is displayed on the screen of the terminal and according to the user's selection of the idle state of the specific application corresponding to the unique package name of the one or more marketing applications and media applications A mobile terminal having a wake-up module operating in an active state;

A mobile gateway server configured to transmit and receive the base station information corresponding to the CBS marketing message, the content URL information of the push notification message displayed on the screen, and the user click information on the push notification message at the request of the mobile terminal; And

When the mobile terminal receives the content URL information of the push notification message, the content server for providing the content to the mobile terminal; CBS marketing message push system in a specific region, characterized in that it comprises a
The method of claim 10, wherein the marketing agency dedicated web server,

Push the CBS marketing message in a specific area, using the map information stored in the DB to provide a GUI environment that can select a target area to transmit the CBS marketing message within a circle of a certain radius based on latitude and longitude system
The method of claim 10, wherein the DB unit,

A main DB which is stored after formalized input data input through the marketing execution company dedicated web server and unstructured data input through the mobile gate server are formatted as statistics and analysis data;

A sub-DB for storing a large amount of unstructured data input through the mobile gate server; And

CBS marketing message push system in a specific region, characterized in that it comprises a; temporary DB for temporarily storing the data processed by the BIZ server to increase the processing speed
The method of claim 10, wherein the BIZ server,

Within 180 bytes including message type, unique package name pointing to a specific application, marketing identification key value, total message contents, marketing end time, marketing delay exposure time, terminal operation sampling criteria information for pilot message, and target message information CBS marketing message push system in a specific region, characterized by generating a CBS marketing message of
The wakeup module of the mobile terminal,

A receiver for directly receiving a CBS marketing message in an encoded state through an operating system of the terminal;

An analysis unit for decoding and parsing the CBS marketing message delivered from the reception unit;

A notifier for exposing the CBS marketing message interpreted by the analyzer as a push notification message and generating wake-up information for operating an idle state of a specific application in an active state; And

CBS marketing message push system in a specific region, characterized in that it comprises a; marketing output control unit for controlling to display the entire contents of the CBS marketing message using a specific application operating in the active state by the notifier
The wakeup module of claim 14,

CBS marketing message push system in a specific region, characterized in that the operation is possible even when the specific application is terminated
The wakeup module of claim 14,

CBS marketing message push system in a specific region, characterized in that if a duplicate message is received within a certain period, the duplicate message is deleted.
The wakeup module of claim 14,

CBS marketing message push system in a specific region, further comprising a; transmission inquiry unit for querying the target base station (Cell-Id) information of the CBS marketing message and transmitting feedback information according to a user click;
A marketing system having a DB server for storing a message transmission result and map information including data input from a marketing agency dedicated web server capable of inputting data required for a marketing request and a data using the marketing agent dedicated web server while using a CBS system. In the marketing method of,

A first step of generating, by the BIZ server, a marketing message to be sent by referring to the data stored in the DB unit, and generating a CBS marketing message to be sent through a mobile base station in a specific region at a corresponding time;

A second step of the customization server customizing the CBS marketing message generated in the first step according to the environment of the mobile communication company CBS center, and then transmitting the CBS marketing message from the mobile communication company CBS center;

A third step of generating charging information according to whether or not to transmit feedback information on whether or not the transmission result of the second step is transmitted to the BIZ server through the customization server and then storing the information in the DB unit;

A fourth step of receiving a CBS marketing message by using a mobile terminal having a wake-up module for displaying a push notification message when the CBS marketing message transmitted from the mobile communication company CBS center includes a specific package name corresponding to a specific application; ;

Transmitting a user click on the push notification message of the CBS marketing message transmitted to the mobile terminal to the BIZ server through the mobile gateway server and storing it in a temporary DB;

And extracting the information stored in the temporary DB and storing the structured billing data information detected through the statistics and analysis process in the sub DB constituting the DB unit in the main DB. CBS marketing message marketing method in a specific region
The CBS marketing message according to claim 18, wherein the CBS marketing message transmitted from the mobile communication company CBS center includes a wake-up module for displaying a push notification message on a screen when a unique package name corresponding to a specific application is included in the CBS marketing message. The fourth step of receiving a

Directly receiving a CBS marketing message in an encoded state through an operating system of a mobile terminal;

Decoding and parsing the received CBS marketing message in the encoded state;

A message validity checking step of checking whether the parsed CBS marketing message has a unique package name and a duplicate message for a specific application;

Checking the base station information of the CBS marketing message through the mobile gateway server and the BIZ server when the validity check is completed, and discarding the corresponding non-base station message;

Checking the user setting for the push notification of the CBS marketing message identified to the base station and displaying the push notification; And

Displaying the entire marketing message by operating a specific application corresponding to a unique package name of the CBS marketing message in an active state; CBS marketing message marketing method in a specific region comprising a
The method of claim 19,

Checking the user setting for the push notification of the CBS marketing message confirmed to the base station and displaying the push notification,

CBS marketing message marketing method in a specific region, characterized in that when the CBS marketing message contains the content URL information, providing the corresponding content to the mobile terminal at the same time using a content server