KR20090122573A - Mobile terminal for supporting advertisement service mobile terminal and method thereof - Google Patents

Abstract

PURPOSE: A mobile terminal and a method for offering advertisement service are provided to improve a user satisfaction index by comparing the advertisement selection information, set by a user, with the advertisement delivery information and so displaying a part or the whole of the advertisement content. CONSTITUTION: The mobile terminal for offering the advertisement service includes: a controller(330) which compares an advertisement information for selecting an advertisement desired by a user with an advertisement delivery information included in a received push message, when the push message for offering the advertisement is received from a service server, and then determines it according to the comparison result, whether the advertisement corresponding to the push message is realized; and a display unit(340) which displays a part of the whole of the advertisement.

Description

Mobile terminal for supporting advertisement service and method thereof

The present invention relates to a mobile terminal and a method for providing an advertisement service.

As mobile communication technology develops day by day, a user using a mobile terminal can freely move and talk with the other party anytime, anywhere using voice / video calls, and can use various information necessary for living using wireless internet, For example, news, weather, sports, securities, exchange rates, and traffic information are provided in various forms such as text, voice, or images.

As the mobile terminal is becoming a necessity of almost everyone, the advertising service for transmitting the advertisement content as a message to the mobile terminal is rapidly increasing, and the effect thereof is also increasing. For example, an advertiser may use a Short Message Service (SMS) message to simultaneously transmit the same content to multiple users.

In particular, it has evolved from a simple SMS message service to a multimedia message service (MMS) message such as music, graphics, and video. In addition, when an event occurs in a specific area, an advertisement service for transmitting a message to all mobile terminals communicating with the base station based on the location of the base station is also implemented.

However, since these advertising services collectively transmit messages to all mobile terminals without any criteria, the user of the mobile terminal suffers from inconvenience due to the increase of unnecessary messages, and it is not necessary for the advertisers to see the advertising effect. There is a problem in that it is inefficient in terms of advertising.

The present invention was devised to solve the above problems, and when receiving a push message including the advertisement area information such as the advertisement region and the advertisement type for the content to be advertised from the service server, The present invention provides a mobile terminal and a method for providing an advertisement service that can efficiently provide an advertisement service by displaying a part or the entire contents of an advertisement according to the comparison result compared to previously stored advertisement selection information.

In addition, the present invention compares the advertisement sending information included in the received push message with the advertisement selection information set by the user, and displays a part or the entire contents of the advertisement corresponding to the push message matching the advertisement selection information. It is to provide a mobile terminal and a method for providing an advertising service to improve the.

To this end, when a mobile terminal for providing an advertisement service according to an aspect of the present invention receives a push message for providing an advertisement from a service server, the mobile terminal provides advertisement advertisement information included in the received push message and an advertisement desired by the user. A control unit which determines whether or not the advertisement corresponding to the push message is currently displayed according to the comparison result of the previously stored advertisement selection information for selection, and displays some or all contents of the advertisement in the corresponding widget according to the determined result. It may include a display unit.

In addition, the method for providing an advertisement service according to another aspect of the present invention, when receiving a push message for providing an advertisement from the service server, the advertisement delivery information included in the received push message and the advertisement desired by the user Comparing previously stored advertisement selection information for selection, determining whether to present an advertisement corresponding to the push message according to the result of the comparison, and selecting a part or the entire contents of the advertisement according to the determined result It may include the step of displaying on.

Hereinafter, a mobile terminal and a method for providing an advertisement service according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 4.

The present invention proposes a method for providing an advertisement service of a mobile terminal based on a mobile widget. That is, when the mobile terminal receives a push message including advertisement sending information such as an advertisement region and an advertisement type from an advertisement server, the mobile terminal compares the advertisement sending information included therein with previously stored advertisement selection information. Depending on the result of the comparison, a part or all of the advertisement corresponding to the push message may be displayed on the widget.

In addition, the present invention can provide a push message for providing an advertisement to a mobile terminal in various transmission methods, for example, CBS (Cell Broadcasting Service) or SMS (Short Message Service) according to the type of advertisement.

In this case, the mobile widget refers to a user interface (UI) that applies a widget function on the screen to the user's desired website quickly and conveniently by applying the widget function to the screen, for example, a clock, a calendar, or a notepad. It may be a concept that encompasses all information-type services such as sports or news.

1 is a configuration diagram showing the configuration of a schematic system according to a first embodiment of the present invention.

As shown in FIG. 1, the system according to the present invention includes a mobile terminal 110, an exchanger 120, a message center 130, a widget service server (hereinafter referred to as a “service server”) 140, a database ( 141 and the content server or the advertisement server 150.

The ad server 150 provides the service server with an advertisement request request message including advertisement information for sending an advertisement input from the advertiser, in order to request a push message for providing an advertisement that the advertiser wants to advertise. can do. Here, the advertisement sending information includes an advertisement type indicating a method for sending a push message, an advertisement target indicating a target to send a push message, an advertisement time indicating a time to send a push message, an advertisement region indicating a region to which a push message is sent, and an advertisement content. It may include at least one of the type of advertisement, the summary of the advertisement and the like indicating the type of.

Briefly, 1) the advertisement type may indicate whether the advertisement is a local target advertisement for broadcasting a push message in a specific region, that is, a base station unit, or a personal target advertisement for sending a push message for each mobile terminal. 2) The advertisement target may indicate personalized information about the target in case of personal target advertisement, 3) the advertisement time is the sending time of the push message, and 4) the advertisement area is the base station ID ( Area information such as Identification), network ID, or Global Positioning for System (GPS) location information, and 5) the type of advertisement indicates the discount coupon, general advertisement, sale information, etc. The summary content may indicate a title or content for describing the advertisement content.

The service server 140 may receive the advertisement sending request message and determine a predetermined sending method, for example, a cell broadcasting service (CBS) or a short message service (SMS) method according to an advertisement type in the advertisement sending information included therein. Thus, the service server 140 searches for information determined by the determined delivery method, according to the local information to which the push message should be provided, or information of the called mobile terminal, for example, a phone number of the mobile terminal (hereinafter referred to as 'terminal information'). ) And a push sending request message including advertisement sending information may be provided to the message center to request sending of the push message. Here, the terminal information may mean information for identifying a mobile terminal subscribed to the advertisement service.

In this case, the database 141 may store personalized information such as gender, age, preference, etc. for each phone number of the mobile terminal. The database 141 may be implemented separately according to the types of advertisements or advertisement types mentioned above.

When the message center 130 receives the push sending request message from the service server, the message center 130 checks the local information, the terminal information, and the advertisement sending information included in the push message and includes a push message including some or all of the advertisement sending information in a CBS or SMS manner. Can be sent to the area or mobile terminal.

In this case, the message center 130 refers to any one of a short message service center (SMSC), a long message service center (LMSC), a multimedia message service center (MMSC), and a cell broadcasting service center (CBSC) according to the type of advertisement. can do.

The mobile terminal 110 is a device that can receive a mobile communication service and has a mobile widget function applied thereto. The mobile terminal 110 may include a mobile phone, a notebook computer, and personal digital assistants (PDAs). In particular, the mobile terminal can display not only a clock, a calendar or a notepad, but also information such as sports or news on at least one advertisement widget or widget.

In addition, the mobile terminal 110 may set advertisement selection information for selectively receiving an advertisement according to a user's taste. The advertisement selection information is reference information for selectively displaying an advertisement, and the user wants to receive the advertisement. It may include at least one of time information, location information, and advertisement type. Therefore, the mobile terminal 110 may compare the advertisement sending information included in the received push message with the pre-stored advertisement selection information and determine whether to present the advertisement according to the comparison result.

2 is a first exemplary diagram illustrating a method for providing an advertisement service according to an embodiment of the present invention.

As shown in FIG. 2, the advertisement server receives advertisement sending information from a user to request a push message for providing an advertisement that the advertiser wants to advertise, and sends an advertisement sending request message including the same to the service server. Can be provided (S210).

When the service server receives the advertisement sending request message, it extracts the advertisement sending information included in this (S220) and checks the advertisement type in the extracted advertisement sending information, and according to the result of the checking, the preset sending method, that is, the CBS or SMS method. And so on (S230).

In this case, if the advertisement type is a regional target advertisement, the service server determines the sending method using the CBS method, checks the corresponding advertisement region based on the advertisement sending information, and searches for local information corresponding to the advertisement region (S240). The push sending request message including the advertisement sending information may be provided to the message center (S260). Therefore, the message center may send a push message including part or all of the advertisement sending information to all mobile terminals in the advertisement area corresponding to the local information based on the CBS method (S270).

For example, when the advertisement widget of a department store is selected as a business model, an advertisement service suitable for all mobile terminals in a corresponding area may be provided for each department store branch located in Seoul. Of course, such an advertisement service can be provided only to a mobile terminal of a subscriber subscribed to an advertisement service of a department store.

On the other hand, if the advertisement type is a personal target advertisement, the service server determines the sending method by the SMS method, checks the corresponding mobile terminal based on the advertisement sending information, and retrieves the terminal information corresponding to the mobile terminal (S250). The push sending request message including the advertisement sending information may be provided to the message center (S260). Thus, the message center may send a push message including some or all of the advertisement sending information to the at least one mobile terminal corresponding to the terminal information based on the SMS method (S270).

As such, the service server flexibly sends push messages according to advertisement types in various transmission methods, that is, CBS or SMS, thereby preventing waste of network or system resources. Some or all contents of the advertisement corresponding to the push message sent may be selectively displayed through the widget of the mobile terminal according to the advertisement selection information. Referring to FIGS. 3 to 4, a process of providing an advertisement service of the mobile terminal is provided. Will be explained.

3 is an exemplary view showing a detailed configuration of the mobile terminal 110 shown in FIG.

As shown in FIG. 3, the mobile terminal according to the present invention may include a transceiver 310, an input unit 320, a controller 330, a display 340, a memory 350, and the like.

The transceiver 310 may receive a push message for providing an advertisement from the service server and receive an advertisement corresponding to the advertisement, for example, an advertisement summary or an entire advertisement.

When the controller 330 receives the push message, the controller 330 checks whether the corresponding widget for displaying the advertisement corresponding to the push message is activated, and receives the advertisement sending information included in the received push message and the user according to the check result. Pre-stored advertisement selection information for selecting a desired advertisement may be compared and the advertisement may be determined according to the comparison result.

The display unit 340 displays the advertisement summary corresponding to the push message in the corresponding widget according to the determined result, and separates the web browser according to a menu or key selection by a user who wants detailed information on the displayed advertisement summary. You can also display the entire contents of the advertisement through a web browser.

In addition, the memory 350 may store at least one advertisement selection information set by the user.

As described above, the present invention compares the advertisement sending information included in the received push message with the advertisement selection information set by the user, and displays some or all contents of the advertisement corresponding to the push message matching the advertisement selection information. By blocking spam, user's rejection can be alleviated and user's satisfaction can be improved.

4 is a second exemplary view showing a method for providing an advertisement service according to an embodiment of the present invention.

As shown in FIG. 4, when the mobile terminal receives the push message from the service server (S410), the mobile terminal may check whether the corresponding widget for displaying the advertisement content corresponding to the push message is activated (S420). Thus, if the corresponding widget is activated, the mobile terminal extracts advertisement information included in the received push message (S430) and compares the extracted advertisement information with previously stored advertisement selection information for selecting a desired advertisement. (S440), which will be described with reference to [Table 1].

TABLE 1

division Ad sending information Ad selection information Advertising area Seoul City Gangnam-gu Ad type discount coupon discount coupon

Referring to this, the mobile terminal can determine that the advertisement region and the advertisement type of the advertisement sending information included in the push message match the advertisement region and the advertisement type of the advertisement selection information. As described above, the present invention is not limited to the advertisement region or the type of advertisement as the advertisement selection information, and may include all the standard information for the user to selectively receive the advertisement contents.

The mobile terminal can determine whether to advertise according to the comparison result. That is, if the advertisement sending information and the advertisement selection information match, the mobile terminal may determine the currentization of the advertisement (S450). If the advertisement sending information and the advertisement selection information do not match, the mobile terminal may discard the received push message (S452).

In this case, when the currentization of the advertisement is determined, the mobile terminal may perform the currentization of the advertisement, that is, request the advertisement summary content corresponding to the push message to the service server and receive the advertisement (S460 and S470). Thus, the mobile terminal can display the provided advertisement summary on the widget (S480).

Then, when the user wants to view detailed information on the advertisement summary, that is, the entire advertisement, the mobile terminal runs a separate web browser according to a menu or a key selection by the user, and the corresponding advertisement summary through the wireless Internet. It is possible to access the web page of the ad server providing the. Therefore, the mobile terminal can receive the entire contents of the advertisement through the connected web page and display it through the web browser. In this case, URL (Uniform Resource Location) information for accessing the web page of the advertisement server may be provided included in the advertisement summary.

As such, when the present invention receives a push message including advertisement sending information, such as an advertisement region and an advertisement type, for a content to be advertised, the service server compares the advertisement sending information included therein with previously stored advertisement selection information. By displaying a part or the entire contents of the advertisement according to the comparison result, it is possible to efficiently provide the advertisement service.

According to the present invention, a mobile terminal for providing an advertisement service and a method thereof may be modified and applied in various forms within the scope of the technical idea of the present invention and are not limited to the above embodiments. In addition, the embodiments and drawings are merely for the purpose of describing the contents of the invention in detail, not intended to limit the scope of the technical idea of the invention, the present invention described above is common knowledge in the technical field to which the present invention belongs As those skilled in the art may have various substitutions, modifications, and changes without departing from the technical spirit of the present invention, it is not limited to the above embodiments and the accompanying drawings, of course, and not only the claims to be described below but also claims Judgment should be made including scope and equivalence.

1 is a configuration diagram showing the configuration of a schematic system according to a first embodiment of the present invention.

2 is a first exemplary view illustrating a method for providing an advertisement service according to an embodiment of the present invention.

3 is an exemplary view showing a detailed configuration of the mobile terminal 110 shown in FIG.

4 is a second exemplary view showing a method for providing an advertisement service according to an embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

110: mobile terminal

120: exchanger

130: message center

140: service server

141: database

150: ad server

310: transceiver

320: input unit

330: control unit

340: display unit

350: memory

Claims (10)

When receiving a push message for providing an advertisement from a service server, the advertisement sending information included in the received push message is compared with previously stored advertisement selection information for selecting a desired advertisement, and the push is performed according to the comparison result. A controller configured to determine whether to present the advertisement corresponding to the message; And A display unit for displaying a part or the entire contents of the advertisement on the widget according to the determination result Mobile terminal for providing an advertising service comprising a. According to claim 1, The control unit, If the advertisement sending information and the advertisement selection information match, determine the currentization of the advertisement, And if the advertisement sending information and the advertisement selection information do not match, discarding the received push message. According to claim 1, The control unit, When the currentization of the advertisement is determined, the advertisement server receives advertisement summary information on the advertisement and is provided with the advertisement summary information. When requesting detailed information on the advertisement summary content, the mobile terminal for providing an advertisement service, characterized in that the entire content is provided by accessing the web page of the advertisement server. According to claim 1, The advertisement sending information, Among the advertisement type indicating the method for sending the push message, the advertisement target indicating the sending target, the advertisement time indicating the sending time, the advertisement region indicating the sending region, the advertisement type indicating the type of the advertisement, and the advertisement summary contents. A mobile terminal for providing an advertising service, characterized in that it comprises at least one. According to claim 1, The advertisement selection information, Mobile terminal for providing an advertisement service, characterized in that it comprises at least one of time information, location information and the type of advertising that the user wants to receive as reference information for selectively displaying the advertisement corresponding to the push message. Receiving a push message for providing an advertisement from a service server, comparing the advertisement sending information included in the received push message with previously stored advertisement selection information for selecting a desired advertisement; Determining whether to present the advertisement corresponding to the push message according to the comparison result; And Displaying a part or the entire contents of the advertisement in a corresponding widget according to the determined result; Method for providing an advertising service comprising a. The method of claim 6, Comparing the pre-stored advertisement selection information, When the push message is received from a message center, confirming whether a corresponding widget is activated; If the corresponding widget is activated, extracting advertisement sending information included in the received push message; And And comparing the extracted advertisement sending information with previously stored advertisement selection information. The method of claim 6, Determining whether the advertisement is current, Determining the currentization of the advertisement if the advertisement sending information and the advertisement selection information match; And And discarding the push message if the advertisement sending information and the advertisement selection information do not coincide with each other. The method of claim 6, Displaying in the corresponding widget, If the currentization of the advertisement is determined, requesting an advertisement summary of the advertisement from a service server; And And receiving the advertisement summary from a service server and displaying the advertisement summary on the corresponding widget. The method of claim 6, Accessing a web page of an advertisement server according to a request for detailed information on an advertisement summary displayed on the corresponding widget; And When the web page of the advertisement server is accessed, receiving the entire contents of the advertisement summary contents from the web page of the advertisement server and displaying the advertisement contents. Method for providing an advertising service further comprising.

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