CN113435937B

CN113435937B - Advertisement creating method and device

Info

Publication number: CN113435937B
Application number: CN202110759422.7A
Authority: CN
Inventors: 吴非
Original assignee: Shanghai Bilibili Technology Co Ltd
Current assignee: Shanghai Bilibili Technology Co Ltd
Priority date: 2021-07-05
Filing date: 2021-07-05
Publication date: 2023-04-11
Anticipated expiration: 2041-07-05
Also published as: CN113435937A

Abstract

The application provides an advertisement creating method and an advertisement creating device, wherein the advertisement creating method comprises the following steps: analyzing the received advertisement creating request, and determining a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes; calling a creation interface according to the connection relation between the advertisement node information and the advertisement nodes in the tree structure, and creating the monitoring binding of the advertisement node data corresponding to the advertisement nodes and the target advertisement node data in the advertisement node data; and creating a targeted advertisement corresponding to at least one advertisement link formed by the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data. Therefore, fusion of monitoring data is carried out based on the monitoring binding, and advertisements are created in batches.

Description

Advertisement creating method and device

Technical Field

The present application relates to the field of data processing technologies, and in particular, to an advertisement creating method. The application also relates to an advertisement creation apparatus, a computing device, and a computer-readable storage medium.

Background

With the development of the internet, more and more users rely on the network to obtain information, so more and more advertisers perform media advertisement delivery, and at present, a media platform is mainly used for advertisement creation. The advertisement creating mode of the media platform is divided into a single advertisement creating mode and a one-stop automatic advertisement putting creating mode, but the advertisement created by using the single advertisement creating mode must be created step by step according to the advertisement level of the media, when a large amount of advertisements are created, the situations of large repeated operation amount and low productivity occur, while the efficiency of creating the advertisement by using the one-stop automatic advertisement putting creating mode is high, but because the media advertisement data depends on the attribution report of an advertiser, the advertisement putting effect cannot be accurately evaluated for the advertiser who wants to keep the service sensitive data secret.

Disclosure of Invention

In view of this, the present application provides an advertisement creating method. The application also relates to an advertisement creating device, a computing device and a computer readable storage medium, which are used for solving the defects that the advertisement creating efficiency is low or the advertisement putting effect cannot be accurately evaluated by combining with the service sensitive data in the prior art.

According to a first aspect of embodiments of the present application, there is provided an advertisement creation method, including:

analyzing the received advertisement creating request, and determining a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes;

calling a creation interface according to the connection relation between the advertisement node information and the advertisement nodes in the tree structure, and creating the monitoring binding of the advertisement node data corresponding to the advertisement nodes and the target advertisement node data in the advertisement node data;

and creating a targeted advertisement corresponding to at least one advertisement link formed by the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data.

According to a second aspect of embodiments of the present application, there is provided an advertisement creating apparatus, including:

the analysis module is configured to analyze the received advertisement creating request and determine a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes;

the creating data module is configured to call a creating interface according to the connection relation between the advertisement node information and the advertisement nodes in the tree structure, and create monitoring binding of the advertisement node data corresponding to the advertisement nodes and target advertisement node data in the advertisement node data;

and the advertisement creating module is configured to create a targeted advertisement corresponding to at least one advertisement link formed by the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data.

According to a third aspect of embodiments herein, there is provided a computing device comprising a memory, a processor and computer instructions stored on the memory and executable on the processor, the processor implementing the steps of the advertisement creation method when executing the computer instructions.

According to a fourth aspect of embodiments herein, there is provided a computer readable storage medium storing computer instructions which, when executed by a processor, implement the steps of the advertisement creation method.

The advertisement creating method determines a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes by analyzing a received advertisement creating request, calls a creating interface according to the advertisement node information and the connection relation between the advertisement nodes in the tree structure, creates monitoring binding of advertisement node data corresponding to the advertisement nodes and target advertisement node data in the advertisement node data, creates a target advertisement corresponding to at least one advertisement link formed by the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data, realizes batch advertisement creation, and can perform data monitoring on the advertisement bound by an advertisement main side through the monitoring binding established in advance aiming at the target advertisement node data so as to combine monitored advertisement public data with service sensitive data of the advertisement main side, thereby knowing the advertisement putting condition.

Drawings

Fig. 1 is a system structure diagram of an advertisement creating scenario in an advertisement creating method according to an embodiment of the present application;

FIG. 2 is a flow chart of a method for creating an advertisement according to an embodiment of the present application;

fig. 3 is a schematic diagram of a tree structure of an advertisement creating method according to an embodiment of the present application;

FIG. 4 is a schematic diagram of a state machine of an advertisement creation method according to an embodiment of the present application;

FIG. 5 is a frame design diagram constructed using the principle of a state machine in an advertisement creation method according to an embodiment of the present application;

FIG. 6 is a flowchart illustrating an advertisement creating method applied to a batch advertisement creating scenario according to an embodiment of the present application;

fig. 7 is a schematic structural diagram of an advertisement creating apparatus according to an embodiment of the present application;

fig. 8 is a block diagram of a computing device according to an embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

The terminology used in the one or more embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the present application. As used in one or more embodiments of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments of the present application to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at" \8230; "or" when 8230; \8230; "or" in response to a determination ", depending on the context.

First, the noun terms referred to in one or more embodiments of the present application are explained.

Media: and the advertisement delivery platform is a mobile phone social application platform which attracts a large amount of internet user traffic in a mobile phone game advertisement delivery scene.

An advertiser: the advertisement issuing party, such as the issuing platform of the mobile game in the mobile game advertisement putting scene.

A state machine: a flow control mechanism for effectively separating object state from service logic, and triggering service execution by object state transition.

Marking API: the media provides an advertisement marketing metadata information management interface for advertisers.

Referring to fig. 1, fig. 1 is a system structure diagram illustrating an advertisement creating scenario according to an advertisement creating method provided in an embodiment of the present application.

In fig. 1, including media, media docking service, batch creation, and data integration service, the embodiments of the present application implement creation of advertisements through media, media docking service, batch creation, and data integration service together.

The media Marketing interface (marking API) layer mainly encapsulates the marking API interface provided by the media, for example, the account management part includes a query of a media account; the delivery management part comprises a media advertisement group, an advertisement plan and the creation and deletion of an advertisement creative; the report management part comprises report inquiry of dimensions such as media materials, advertisement groups, advertisement plans, advertisement creatives, accounts and the like.

The media docking layer is mainly used for docking interfaces provided for the media marking API layer, realizing http and go-rpc protocols (protocol adaptation) in a unified mode, and conducting multi-stage delay retry on the condition of interface call failure caused by non-media parameters such as network flash and the like, so that fault-tolerant guarantee is provided.

The service mainly comprises a service layer and an application layer, wherein the service layer deeply interfaces an exposed interface of a media docking layer with an advertiser service, and the service mainly refers to a batch advertisement creating service, and comprises authorization of a media account (so that a media marking API interface is called through the authorized media account), batch creation of advertisements and integration of advertiser sensitive data and media data.

Further, the batch creation of the advertisement includes: the method comprises the following steps of asynchronous execution, task analysis, task splitting, service power and the like, task compensation and the like, wherein the asynchronous execution refers to the creation request of the advertisement submitted by a user, the request result is directly fed back, and then the creation of the advertisement is executed; the task analysis means analyzing the interface parameters aiming at the media marking API in the creation request; task splitting, which may be understood as determining the next advertisement level for an advertisement level (e.g., ad group, ad plan, ad creative); the service power is equal, and it can be understood that when the marking API interface is repeatedly called (for example, when a call fails due to network flash, the call needs to be repeated), the same result is finally returned no matter how many times the call is made. Task compensation may be understood as rolling back an ad level that failed to create in the event that any ad level failed to create.

And the application layer is mainly responsible for providing the interface of the business layer in different forms, for example, the batch creation interface of the business layer can be provided by means of a web application and/or a server-side automation script.

In the present application, an advertisement creating method is provided, and the present application relates to an advertisement creating apparatus, a computing device, and a computer-readable storage medium, which are described in detail one by one in the following embodiments.

Fig. 2 shows a flowchart of an advertisement creating method according to an embodiment of the present application, which specifically includes the following steps:

step 202: analyzing the received advertisement creating request, and determining a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes.

In practical applications, in order to facilitate the advertisement service party (service party for short) to create advertisements and improve the efficiency of advertisement creation, an interface for creating advertisements in batch may be provided to the service party, so that a user submits an advertisement creation request (to request for creating advertisements) based on the provided interface. Specifically, the advertisement creation request carries information required for creating advertisements in batch. Therefore, on the basis of receiving the advertisement creating request submitted by the service party, the received advertisement creating request is analyzed to determine the tree structure constructed by the advertisement nodes and the advertisement node information corresponding to the advertisement nodes.

The tree structure may be understood as a hierarchical association relationship of advertisement nodes and an expression form of an advertisement hierarchy to which the advertisement nodes belong, and specifically, the advertisement nodes in the tree structure may be at least one. And the hierarchy (i.e. advertisement hierarchy) in the tree structure may also be at least one, which depends on the dimension division of the advertisement, and each advertisement hierarchy may manage information of different dimensions in the advertisement, for example, an advertisement hierarchy may include: an ad group level (the level at which the root node is located in the tree), an ad campaign level (the level at which the middle node is located in the tree), and an ad creative level (the level at which the leaf nodes are located in the tree). Wherein the ad group hierarchy is a hierarchy that manages ad plans and ad creatives; an ad campaign is a hierarchy of administrative keywords/creatives; an advertising creative hierarchy is a hierarchy that manages the form of advertising presentation.

In specific implementation, the representation form of the tree structure is various, for example, the tree structure may be represented in a table form, or may be represented in a Json data structure, which is not limited herein.

Further, each advertisement hierarchy includes at least one hierarchy node, such as: the advertisement group hierarchy includes at least one advertisement group node, and when the advertisement group node includes a plurality of nodes, it indicates that there are a plurality of root nodes, and also indicates that there are a plurality of tree structures.

In the case of only one ad group node, the ad plan hierarchy includes at least one ad plan node having a hierarchical association with the ad group node, and the ad creative hierarchy may include at least one advertising creative node. The advertising creative nodes and the advertising planning nodes have a hierarchical association relationship, and specifically as shown in fig. 3, a tree structure constructed by the advertising nodes includes 3 advertising hierarchies, which are an advertising group hierarchy, an advertising planning hierarchy and an advertising creative hierarchy, wherein the advertising group hierarchy includes one advertising group node (advertising node), a lower advertising hierarchy (advertising planning hierarchy) of the advertising group node includes two advertising planning nodes (advertising nodes), and a lower advertising hierarchy (advertising creative hierarchy) of the two advertising planning nodes includes three advertising creative nodes.

Specifically, each advertisement node has corresponding advertisement node information, for example, the advertisement node information of the advertisement group node in the advertisement group hierarchy may include: budget information, product information, etc.; the advertisement node information of the advertisement plan node in the advertisement plan hierarchy may include: orientation information, crowd pack, etc.; the advertisement node information of the advertisement creative node in the advertisement creative hierarchy includes: creative materials, creative titles, additional creatives, application sources, and the like. The advertisement node information indicates information of the advertisement to be created in each hierarchical dimension and is used to create the advertisement.

In practical applications, since time consumption for creating an advertisement may be long, after receiving an advertisement creation request submitted by a service party, in order to avoid that the service party waits for a creation result for a long time, the service party may directly return a request to the service party as a feedback, so that the service party can know whether the advertisement creation request is successful, in an optional implementation manner provided in the embodiment of the present application, the receiving of the creation request of the target object is specifically implemented in the following manner:

receiving an advertisement creating request submitted by a service party;

and responding to the advertisement creating request, and returning request success feedback aiming at the advertisement creating request to the service party.

In specific implementation, the service party may submit the advertisement creation request through a web page, or may submit the advertisement creation request by clicking an automated script, which is not limited herein.

Further, after receiving the creation request, a request success feedback is returned to the service side, where the request success feedback refers to a feedback indicating that the request is successful, such as a message notification that "request success" is returned to the service side. In addition, in practical applications, there may be a case where the advertisement creation request submitted by the service party does not request success, such as: in the case where the advertisement creation request may not be successfully requested due to problems such as information that is not in accordance with the creation rule or network abnormality, a request failure feedback indicating that the request has failed may be returned to the user.

Further, before the service party provides an advertisement creation request, in order to improve flexibility of advertisement creation, an advertisement creation mode (for example, an advertisement creation mode of different advertisement levels) may be provided for a user to select so as to better conform to a creation habit of the service party, and in an optional implementation manner provided in an embodiment of the present application, before receiving the advertisement creation request submitted by the service party, the method further includes:

receiving an advertisement creating instruction submitted by a service party;

displaying an advertisement creating page corresponding to the hierarchy information to the service party based on the hierarchy information of the advertisement hierarchy carried in the advertisement creating instruction;

and generating an advertisement creating request according to the advertisement node information input by the service party on the advertisement creating page.

In practical applications, a service provider may submit an advertisement creation instruction based on an advertisement creation selection control (for example, a three-level advertisement level selection control or a four-level advertisement level selection control) provided thereto, and the advertisement creation instruction carries advertisement level information (for example, three or four levels) in the advertisement creation instruction.

After receiving the advertisement creating instruction, based on the level information carried in the advertisement creating instruction, an advertisement creating page corresponding to the level information, such as a three-layer advertisement creating page corresponding to a three-layer advertisement level or a four-layer advertisement creating page corresponding to a four-layer advertisement level, may be presented to the service party. Specifically, the number of the advertisement creation pages may be one or multiple, and is not limited herein. So that the service side generates an advertisement creation request based on the advertisement node information of the advertisement nodes included in each advertisement hierarchy inputted from the advertisement creation page and based on the inputted advertisement node information.

Step 204: and calling a creation interface according to the connection relation between the advertisement node information and the advertisement nodes in the tree structure, and creating the monitoring binding of the advertisement node data corresponding to the advertisement nodes and the target advertisement node data in the advertisement node data.

Specifically, on the basis of analyzing the advertisement creation request to obtain the tree structure constructed by the advertisement nodes and the advertisement node information of the advertisement nodes, further, considering that the creation of the advertisement node data of each advertisement node has commonality, the advertisement node data corresponding to each advertisement node can be created by calling the corresponding creation interface, so as to better control the creation flow of the advertisement and facilitate the management of the advertisement creation process.

The creation of the interface may be understood as creating an API, and in actual application, the creation of the advertisement node data of each advertisement node is created by calling the creation interface, so that the advertisement node data is specifically encapsulated.

In addition, in order to facilitate understanding of the advertisement effect, the advertisement consumption and the like after advertisement putting, data after advertisement putting, such as the advertisement exposure amount, the advertisement click rate and the like, can be monitored by adding a monitoring binding mode to the target advertisement node data in the process of calling the creation interface to execute creation. The monitoring binding can be understood as establishing a binding association relationship between target advertisement node data and monitoring links, monitoring programs or monitoring APPs and the like, so as to determine objects needing to be monitored by the monitoring tools in advance.

Specifically, because an advertisement is created through the advertisement nodes in the connection link (i.e., advertisement link) formed from the root node to the leaf node in the tree structure, and different advertisement links share the root node, and in addition, different advertisement links may also share intermediate nodes, in order to enable the advertisement node data corresponding to the advertisement node to have the hierarchical association relationship, in the process of calling the creation interface to create the advertisement, the creation interface can be called according to the association relationship between the advertisement nodes.

Specifically, the connection relationship may be a connection relationship from top to bottom (between advertisement nodes in different advertisement levels) in a tree structure, or a connection relationship from top to bottom (between advertisement nodes in different advertisement levels) and from left to right (between advertisement nodes having the same parent node in the same advertisement level) in a tree structure, or a connection relationship from top to bottom and from right to left (between advertisement nodes having the same parent node in the same advertisement level) in a tree structure, and the like, which is not limited herein.

It should be noted that, if the advertisement node data corresponding to the advertisement node is created, it can be understood that the advertisement to be delivered is created.

In a specific implementation, in order to separate core services and differences between advertisement nodes of different advertisement levels, creation of advertisement node data corresponding to an advertisement node in each advertisement level is abstracted to several same steps, so that only simple filling is required for creating each advertisement node data, in an optional implementation manner provided in this application embodiment, the creation of the advertisement node data is implemented by calling a creation interface according to the advertisement node information and a connection relationship between advertisement nodes in the tree structure, and specifically adopting the following manner:

determining a creation interface according to an advertisement level to which a target advertisement node in the tree structure belongs, and generating an interface parameter corresponding to the creation interface according to advertisement node information corresponding to the target advertisement node;

calling the creation interface based on the interface parameters, and creating advertisement node data corresponding to the target advertisement node;

and under the condition that the creation result returned by the creation interface is successful in creation and the target advertisement node is not a leaf node of the tree structure, determining a lower layer advertisement node connected with the target advertisement node according to the connection relation among the advertisement nodes in the tree structure, taking the lower layer advertisement node as the target advertisement node, and returning to execute the step of determining the creation interface according to the advertisement level to which the target advertisement node belongs in the tree structure.

The target advertisement node can be understood as any one or more advertisement nodes in the tree structure, and the creation of the advertisement node data corresponding to the target advertisement node in the tree structure is realized by abstracting the advertisement node data into a plurality of same steps, so that the advertisement creation process is simpler and the maintainability is higher.

In practical application, because the advertising nodes of the same advertising hierarchy are essentially the same type of advertising nodes and are only used for creating different advertisements, the advertising node data of the advertising nodes in the same advertising hierarchy are created by calling the same creation interface, and therefore, the creation interface corresponding to the advertising hierarchy needs to be determined first according to the advertising hierarchy to which the target advertising node in the tree structure belongs, and the interface parameter corresponding to the creation interface needs to be determined according to the advertising node information of the target advertising node.

In specific implementation, the interface parameter may be carried in the node advertisement information in the advertisement creation request, or may be obtained by performing a series of processing on the advertisement node information, which is not limited herein.

On the basis of determining the interface parameters corresponding to the creation interface, the creation interface may be called by inputting the interface parameters into the corresponding creation interface, and advertisement node data corresponding to the target advertisement node is generated, specifically, the implementation is in an execution stage of the creation flow, and may also be understood as an execution state of the creation flow.

Further, under the condition that the creation is successful (that is, the creation result returned by the creation interface is successful), whether the target advertisement node is a leaf node of the tree structure is judged, wherein the leaf node can be understood as an advertisement node in the last layer of advertisement hierarchy, if so, the creation of the advertisement link to which the target advertisement node belongs is already completed is indicated, and the following specific implementation mode under the condition that the creation result is successful and the target advertisement node is the leaf node is referred; if not, indicating that the creation of the advertisement link to which the target advertisement node belongs has not been completed, determining a lower layer advertisement node connected with the target advertisement node according to the connection relationship between the advertisement nodes in the tree structure, taking the lower layer advertisement node as the target advertisement node, and executing the step of determining the advertisement level to which the target advertisement node belongs in the tree structure to determine a creation interface, namely, continuing to create the lower layer advertisement node connected with the target advertisement node.

In actual application, there is also a case of creation failure (that is, a creation result returned by the creation interface is a creation failure), and the case can also be understood as a failure state of the creation flow. Further, based on the state abstraction of the creation process of the advertisement node data corresponding to the target advertisement node, any one execution link or task node in each state of the initialization state, the execution state, the success state and the failure state in the creation process of the target advertisement node may be used as an object, and the principle of the state change (state machine) of the object is shown in fig. 4, and the object is divided into four parts, namely an existing state, an action, a condition and a secondary state. Taking the current state as an example for initialization, an action may be understood as executing a corresponding code of an initialization state, a condition may be understood as an action (corresponding code of the initial state) being successfully executed, and a next state may be understood as a next state of the initialization state (i.e., an execution state). Similarly, when the current state is the execution state, an action may be understood as executing the corresponding code of the execution state, a condition may be understood as the execution success of the action (the corresponding code of the execution state), and a next state may be understood as the next state of the execution state (i.e., the success state or the failure state). It should be noted that the success of the action execution indicates that no exception occurs in the execution of the code, and is irrelevant to whether the ad node data corresponding to the creation interface is called successfully or not, and the next state is divided into two branches, i.e., success and failure, according to whether the creation interface is called successfully or not to create the ad node data. If the creation is successful, the current state is changed into a success state, the action is to execute the corresponding code of the success state, the condition is none (because success is already the final state), and the similar secondary state is none. If the execution state calls the creation interface to create the advertisement node data corresponding to the advertisement node, the current state is changed into a failure state, the action is a corresponding code of the execution failure state, the condition is none (because the failure is also the final state), and the similar state is none.

In summary, after an object completes the formulation action of the current state, the secondary state is triggered according to the achievement condition, and then the secondary state is converted into a new current state until the finite state set of the object has the end of the acyclic graph (wherein, the finite state set can be understood as that the state that the object can experience in the state machine is a finite set, and the state flow path is predefined.

Fig. 5 is a frame design diagram constructed by using the principle of a state machine, in which the frame abstracts the flow of creating the advertisement node data of the target advertisement node into four states of initialization, execution, success and failure, where the initialization state can be understood as the interface parameter (an assembly request, i.e., the interface parameter required for assembling the creation request for the advertisement node) corresponding to the above-mentioned determined creation interface; the execution state may be understood as invoking a media docking service (creating an interface) and obtaining an update result returned by the media docking service (creating an interface) (for example, the update result may be understood as updating the creation state according to a creation process of the advertisement node data corresponding to the target advertisement node). The success state can be understood as that under the condition of successful creation, the lower level is split, namely the lower advertisement node of the advertisement node is determined; the failure state may be understood as ending the service (i.e., ending the advertisement creation service for the targeted advertising node) in case of a creation failure.

The creation (specific implementation of the hierarchy) of advertisement node data corresponding to advertisement nodes in different advertisement hierarchies has a hierarchy difference, specifically, the advertisement hierarchy is taken as an advertisement group hierarchy for example, and the hierarchy difference includes at least one of the following: the method comprises the steps of hierarchical declaration, a hierarchical interface, hierarchical result processing and hierarchical lower-level splitting, wherein the hierarchical declaration can be understood as declaring an advertisement group (can be understood as a creation request aiming at an advertisement group node in an advertisement group hierarchy and can also be understood as determining an interface parameter of a creation interface corresponding to the creation of the advertisement group hierarchy); a level interface, which can be understood as calling the Marketing API of the ad group (i.e. calling a creation interface corresponding to the ad group level); hierarchical result processing, which can be understood as recording advertisement group information; the splitting of the lower level of the hierarchy can be understood as splitting the advertisement plan (can be understood as determining the nodes of the lower advertisement plan which have connection relations with the nodes of the advertisement group in the hierarchy of the advertisement group).

Further, on the basis of the above-mentioned advertisement node data corresponding to the target advertisement node, there is also a case that a successful creation result returned by the creation interface is received and the target advertisement node is a leaf node of the tree structure, in this case, in an optional implementation manner provided by the embodiment of the present application, the following implementation manner is specifically adopted:

judging whether the advertisement node data corresponding to the advertisement nodes in the tree structure is created;

if yes, indicating that the advertisement node data corresponding to all advertisement nodes in the tree structure is completely created, executing the following step 206;

if not, the fact that the corresponding advertisement node data is not created by the advertisement node in the tree structure is indicated, and no operation is needed.

In specific implementation, when there are a plurality of lower advertisement nodes connected to one advertisement node, a multithreading manner is usually adopted to asynchronously create corresponding advertisement node data for each lower advertisement node. Therefore, in the case where creation of one advertising link in the tree structure is completed, it is also necessary to determine whether creation is completed for advertising nodes in other advertising links.

In practical applications, in the process of creating an advertising node, each time a creation step is completed, the creation status (for example, the 4 statuses) of the advertising node is updated, and then it can be determined whether there are advertising nodes that have not been created based on the creation status, and if all the advertising nodes have been created, the following step 206 is continuously performed. The ordered execution of the advertisement creation is guaranteed.

In addition, a completion tag may be added to the created advertisement node, and whether an advertisement node that is not created completely exists may be determined according to the completion tag, which is not limited herein.

On the basis of creating the advertisement node data corresponding to the target advertisement node, there is also a case that the creation result returned by receiving the creation interface is a creation failure, and in this case, an optional implementation manner provided in this embodiment of the present application is specifically implemented by using the following manner:

determining the abnormal type of the creation failure based on the failure information returned by the creation interface;

and when the exception type is network exception, rolling back the target advertisement node, and returning and executing the step of determining and creating an interface according to the advertisement level to which the target advertisement node in the tree structure belongs according to a rolling back result.

In practical application, when a creation result returned by the creation interface is a creation failure, the creation interface returns a reason (i.e., failure information) of the failure, such as information about connection timeout, parameter error, and the like, and in addition, the failure information returned by the creation interface may also be null, and according to the failure information, an exception type of the creation failure can be determined, and different processing measures are taken for different exception types, for example, when the failure information is null or the connection timeout is returned, it is determined that the exception type of the creation failure is a network exception; in the case where the failure information includes parameter error information, it may be determined that the type of the exception in which the creation failed is a parameter exception.

Further, the exception type is a network exception, which indicates that the exception may be caused by network flash or network congestion, but the exception is accidental, so that the creation of the target advertising node is directly retried. However, in order to avoid the conflict or duplication between the advertising node data created for the target advertising node in the process of retrying creation and the advertising node data created for the target advertising node when creation fails, before retrying creation for the target advertising node, the advertising node data created for the target advertising node needs to be rolled back (i.e., deleted), and the roll-back result (such as roll-back success or roll-back failure) is determined.

And on the basis of determining a rollback result, returning and executing the step of determining the establishment interface of the advertisement hierarchy to which the target advertisement node in the tree structure belongs according to the rollback result, namely returning and executing the step of establishing the target advertisement node under the condition that the rollback is successful. In addition, there is also a case of a rollback failure, and in the case of the rollback failure, it is necessary to further determine the reason of the rollback failure, and after the rollback is completed to solve the problem of the rollback failure, return to perform the creating step for the target advertisement node.

Further, in a case that the exception type is a parameter exception, in consideration of a need to make a service party or a monitoring party know specific details of a creation failure, a creation failure notification for the target advertisement node may be sent, and details of the creation failure are notified in the creation failure notification, where an optional implementation manner provided by an embodiment of the present application further includes:

rolling back for the target advertising node;

sending a creation failure notification for the targeted advertising node.

The parameter exception indicates that an interface parameter input when the creation interface is called has an error, and in this case, the input for the creation interface needs to be adjusted, and then the creation interface is called to create the target advertisement node.

Similarly, the conflict or duplication between the advertising node data created for the target advertising node in the creation process of recalling the creation interface and the advertising node data created for the target advertising node when the creation fails is avoided, and the advertising node data created for the target advertising node needs to be rolled back (deleted) to avoid that part of the created advertising node data occupies system resources.

In addition, in order to make the service side know the reason of the creation failure and re-create the target advertising node based on the reason of the creation failure, a creation failure notification needs to be sent to the target advertising node, and specifically, the creation failure notification may include the time of the creation failure, the node identifier of the target advertising node, the failure information, and the like, which is not limited herein.

Further, considering that in the case of an abnormal parameter, an input parameter of the creation interface needs to be adjusted, and then the advertisement node that failed to be created is re-created, so that a request interface for creating the advertisement node that failed to be created is provided to the service party, so that the service party may submit an individual creation request based on the advertisement node that failed to be created, in an optional implementation manner provided by the embodiment of the present application, after sending a creation failure notification for the object level node that failed to be created, the method further includes:

receiving a creation request for the target advertising node submitted by a business party in response to the creation failure notification;

and returning and executing the establishment interface determined according to the advertisement level to which the target advertisement node belongs in the tree structure based on the establishment request.

In practical application, in order to avoid that computing resources are wasted by recreating all the advertising nodes due to the fact that one advertising node is failed to be created, a corresponding request interface can be provided for the advertising node which is failed to be created, so that the advertising node which is failed to be created can be directly recreated, and the creation efficiency is improved.

Specifically, the creation request may include information required to create the target advertising node and to create the lower advertising node connected to the target advertising node, such as: advertisement node information, and association between advertisement nodes.

In addition, in a case that the exception type is a parameter exception, in view of possible creation failures of other nodes, in order to further analyze a case of the creation failures, thereby improving reconstruction efficiency, an optional implementation manner provided in an embodiment of the present application further includes:

determining parallel advertising nodes having the same upper advertising nodes as the target advertising nodes in the tree structure;

detecting whether the parallel advertising nodes are failed to be created;

if yes, the lower layer advertisement nodes connected with the upper layer advertisement nodes are not successfully established, and then the upper layer advertisement nodes are rolled back;

sending a creation failure notification for the upper advertising node;

if not, the fact that only individual creation failure exists in the lower layer advertising nodes connected with the upper layer advertising node is shown, rolling back is conducted on the advertising nodes with the creation failure, and a creation failure notice is sent.

The parallel advertising node may be understood as an advertising node having the same parent node (upper advertising node) as the target advertising node. Whether the parallel advertising nodes are all failed to be established or not is detected, the reason of the failure of establishment of the target advertising node can be further analyzed, the advertising nodes which belong to the same advertising hierarchy and are failed to be established can be gathered, and in addition, the upper-layer advertising nodes can be rolled back, because if the advertising node data corresponding to the upper-layer advertising nodes does not have the advertising node data of the lower layer related to the advertising node data, the fact that the advertising node data is stored is meaningless, and system resources are wasted.

Further, the creation failure notification for the upper advertisement node is sent to reconstruct the upper advertisement node, so that the child nodes of the upper advertisement node are prevented from being reconstructed respectively, and the creation process is simplified.

In specific implementation, in order to monitor data after advertisement placement, a monitoring link may be carried in an interface parameter, so that after an interface is created and advertisement node data is created, monitoring binding is directly established between the created advertisement node data and the monitoring link, in an optional implementation manner provided in an embodiment of the present application, invoking a creation interface according to connection relationship between the advertisement node information and advertisement nodes in the tree structure, and creating monitoring binding of advertisement node data corresponding to the advertisement node and target advertisement node data in the advertisement node data, includes:

calling a creation interface according to the connection relation between the advertisement node information and the advertisement nodes in the tree structure, and creating advertisement node data corresponding to the advertisement nodes;

and establishing monitoring binding of the target advertisement node data by associating the target advertisement node data corresponding to the interface parameters with monitoring link identifiers of the monitoring links under the condition that the interface parameters corresponding to the established interface comprise the monitoring links.

The monitoring link is used as one of the interface parameters to be input into the creation interface, and in the specific implementation, the monitoring link may include: macro parameters, monitoring link identifiers and the like, wherein the macro parameters can be understood as placeholders of mobile phone equipment information identifiers, advertisers report that mobile phone parameters are expected to be obtained from a mobile phone system of a terminal user through the placeholders, and the placeholders can be replaced by real parameters of the mobile phone system of the user when the monitoring link is called; the monitoring link identifier can uniquely identify the monitoring link identifier of one monitoring link. Such as: the specific link form may be: http:// xxx.com? IMEI _ & _ IDFA _ & _ f = xxx, where IMEI _ and _ IDFA _ are macro parameters, IMEI is a handset device identifier, IDFA is the IOS handset ad tracking identifier, ad _ f is the monitoring link identification), after the creation interface receives the monitoring link, and associating the target advertisement node data (namely the target advertisement node data corresponding to the interface parameters) created by calling the creation interface with the monitoring link identification so as to monitor the delivery data of the advertisement page corresponding to the target advertisement node data through the monitoring link.

In a specific implementation, the association relationship between the identification information (such as a data name, a data identifier, etc.) in the target advertisement node data and the monitoring link identifier may be established.

It should be noted that, because the number of the advertisement nodes may be large, the advertisement nodes to be bound may be predetermined according to the granularity (for example, each advertisement page is monitored individually, or the advertisement nodes belonging to one advertisement plan level are monitored integrally, etc.) that needs to be monitored by the service party, and a corresponding monitoring link is generated for the advertisement node to establish monitoring binding with the advertisement node, for example, if each advertisement page is monitored individually, the monitoring link needs to be monitored and bound with the advertisement node data corresponding to the leaf node in the tree structure; if the advertisement pages belonging to the same advertisement plan level are monitored integrally, the monitoring link is required to be monitored and bound with the advertisement node data corresponding to the advertisement nodes of the advertisement plan level in the tree structure, and in addition, the independent monitoring and the integral monitoring can be combined without limitation.

For example, after associating the monitoring link identifier a of the monitoring link with the data identifier B of the advertisement node data corresponding to a certain advertisement page, when the user clicks the advertisement page, data such as click data and advertisement exposure of the user may be associated with the monitoring link.

Step 206: and creating a targeted advertisement corresponding to at least one advertisement link formed by the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data.

Specifically, based on the creation of the advertisement node data and the monitoring binding, the corresponding advertisement can be created by performing the delivery processing based on the data. It should be noted that, because

In specific implementation, information splicing or information processing can be performed according to the information contained in the created object level nodes and the incidence relation among the object level nodes, so that the target object is created.

Furthermore, on the basis of creating a targeted advertisement, considering the privacy of user behavior data of a user in an advertisement object, the data is not reported to an advertisement delivery platform (media), and on the basis of lacking of the user behavior data, advertisement monitoring data obtained at the media side is not comprehensive. Therefore, the evaluation effect of advertisement monitoring is not accurate, and in order to avoid reporting user behavior data to the media and the problem that the evaluation of the effect of the advertisement monitoring data performed on the media is not accurate, the advertisement monitoring data (namely, advertisement public data) of the media can be obtained by monitoring and binding on the advertiser side, and then the advertisement public data and the user behavior data are fused on the advertiser side, so that the advertiser can more completely and accurately know the advertisement delivery condition through the data. In an optional implementation manner provided by the embodiment of the present application, after the creating of the targeted advertisement corresponding to at least one advertisement link composed of the advertisement nodes in the tree structure, the method further includes:

acquiring advertisement public data of a monitored advertisement pointed by the target node data monitored based on the monitoring binding;

acquiring user behavior data of a user aiming at the advertisement object pointed by the monitoring advertisement;

and associating the behavior data and the advertisement public data based on the user identification information in the user behavior data and the user identification information in the advertisement public data to obtain advertisement monitoring data aiming at the monitoring advertisement.

The advertisement publishing data may be understood as data that can be monitored by monitoring binding, such as: click data, advertisement consumption, advertisement exposure, deep conversion and the like. The user behavior data may be understood as operation track data performed by a user in an advertisement object (game application, shopping platform, etc.), such as user behavior data: including user click, activation, registration, login, payment details, user retention, etc.

The user identification information may be a user equipment parameter, or may be information that can identify a user, such as a user IP identifier. When the user performs the advertisement operation and the advertisement object operation, the user is recorded and tracked aiming at the same user identification information, and then the two data can be correlated based on the information, so that the complete advertisement monitoring data can be obtained.

Taking a mobile game as an example, in the process of advertisement putting, an advertisement can be displayed in a media application (an A video platform, a B live broadcast platform and the like), after a terminal user clicks the advertisement, a media can firstly obtain user equipment parameters and replace macro parameters in a monitoring link bound by the advertisement, then an advertiser can obtain the user equipment parameters and a monitoring link identifier in the request by calling the monitoring link, the advertiser can record the click, and the stage ensures that advertisement click data can be associated with the monitoring link.

After the user watches the advertisement, clicks and downloads the game, in the field of mobile phone games, an advertiser with a platform service type can issue the SDK for accessing different mobile phone games, after the SDK is accessed, the terminal user opens the game, registers an account number and logs in the game, and sends a notice to the SDK when paying and recharging, so that the advertiser can obtain the game behavior information of the user. When the SDK reports the user behavior information, the SDK also reports the parameters of the mobile phone system of the user, and the advertiser can attribute the advertisement forward (specifically, the activation attribution to click, the registration attribution to activation attribution, the registration attribution to registration attribution, the payment attribution to registration attribution and the like) according to the parameters of the mobile phone system of the user reported by the SDK and the behavior types in the behavior information. The media's public data (advertising public data) is also associated with advertiser sensitive data (user behavior data).

Further, in an optional implementation manner provided by the embodiment of the present application, after obtaining advertisement monitoring data for the monitoring advertisement, the method further includes:

evaluating the target object based on the advertisement monitoring data.

Specifically, the delivered advertisements are evaluated through the advertisement public data and the user behavior data, and the accuracy of evaluating the delivered advertisements is improved.

In the scene of advertisement creation, the embodiment of the application can achieve the purposes of creating media advertisements in batches, flexibly establishing the relationship between the advertiser business and the media advertisements and fusing the media advertisement data and the advertiser business sensitive data by following the hierarchical sequence of the media advertisement creation flow and fusing the advertiser sensitive data in different hierarchies through a program. The invention firstly carries out abstract design based on the advertisement level tree structure relation of media, designs an editing mode of independently editing leaf node information and sharing root node information, and achieves the aim of editing a plurality of advertisement information at one time. And secondly, abstracting concrete implementation of different advertisement levels of all media into a state machine consisting of an initial state, an execution state, a success state and a failure state, calling a media marking API in the execution state to realize the creation of the advertisement levels, and carrying out the butt joint of sensitive data of an advertiser in the success state. The batch creation of the advertisement is realized through the whole scheme.

In summary, the advertisement creating method provided by the application determines a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes by analyzing a received advertisement creating request, calls a creating interface according to the advertisement node information and a connection relationship between the advertisement nodes in the tree structure, creates monitoring binding of advertisement node data corresponding to the advertisement nodes and target advertisement node data in the advertisement node data, and creates a target advertisement delivery corresponding to at least one advertisement link composed of the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data, thereby realizing the creation of batch advertisements.

In the following, with reference to fig. 6, the advertisement creating method provided by the present application is further described by taking an application of the advertisement creating method in a batch advertisement creating scenario as an example. Fig. 6 shows a processing diagram of an advertisement creating method applied to a batch advertisement creating scenario according to an embodiment of the present application, which specifically includes the following steps:

step 602: the business party submits an advertisement creation request for media a and media B through the advertiser platform.

Specifically, the order of creation when a business creates an ad for media a is 1 ad creative, 2 ad group, 3 ad campaign. And the creation sequence of the business party creating the advertisement aiming at the media b is 1 advertisement creative, 2 promotion plan, 3 advertisement group and 4 advertisement.

Step 604: and creating the advertising node data of the media A based on the state machine according to the incidence relation among the advertising nodes based on the advertising creation request, and creating the advertising node data of the media B based on the state machine according to the incidence relation among the advertising nodes based on the creation request.

Wherein, the advertisement hierarchy of media a comprises: an ad group tier, an ad plan tier, and an ad creative tier; the advertising hierarchy for media B includes: the system comprises a promotion plan level, an advertisement group level, an advertisement creative level and an advertisement level, wherein advertisement nodes among the advertisement levels form a tree structure.

Specifically, after the creation is started, the creation of the advertisement nodes is performed through four state changes of initialization, execution, success and failure in the state machine, if the creation of the advertisement node data corresponding to the advertisement node in any advertisement hierarchy fails, the creation is finished, and if all the creation of the advertisement node data corresponding to each advertisement node is finished, the creation is also finished.

Step 606: a create media result (the advertising node data contained by media a) and a media B result (the advertising node data contained by media B) are obtained.

The association relationship between the advertising nodes in the created media a result can be represented by a tree structure, and the association relationship between the advertising nodes in the media B result can also be represented by a tree structure.

Step 608: media data is monitored via a monitoring link associated with the media result.

Specifically, the media data of the media a (which may be understood as the advertisement public data in the above-described embodiment) is obtained through monitoring of the monitoring link associated with the creation result of the advertisement of the media a, and the media data of the media B is obtained through monitoring of the binding monitoring link associated with the creation result of the advertisement of the media B.

Step 610: and obtaining sensitive data of the advertiser through the delivery plan of the advertiser platform aiming at the media A result and the media B result.

The advertiser sensitive data may be understood as the user behavior data in the above embodiments.

Step 612: and combining the media data with the sensitive data of the advertiser to generate an advertisement data report.

To sum up, the embodiment of the application is a programmed batch advertisement creating method based on a state machine, which is realized in a batch advertisement creating scene, and aims at the problems that the creating efficiency of an advertisement creating mode of a media advertisement delivery platform is low and sensitive data of an advertiser cannot be collected, so that a set of universal cross-media batch advertisement creating method is realized.

Corresponding to the above method embodiment, the present application further provides an advertisement creating apparatus embodiment, and fig. 7 shows a schematic structural diagram of an advertisement creating apparatus provided in an embodiment of the present application. As shown in fig. 7, the apparatus includes:

the parsing module 702 is configured to parse the received advertisement creation request, and determine a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes;

a creating data module 704 configured to invoke a creating interface according to the connection relationship between the advertisement node information and the advertisement nodes in the tree structure, and create monitoring binding of advertisement node data corresponding to the advertisement nodes and target advertisement node data in the advertisement node data;

an advertisement creation module 706 configured to create targeted advertisements corresponding to at least one advertisement link composed of advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data.

Optionally, the create data module 704 is further configured to:

under the condition that a successful creation result returned by the creation interface is received and the target advertisement node is a leaf node of the tree structure, judging whether the creation of the advertisement node data corresponding to the advertisement node in the tree structure is completed;

and if so, executing the target advertisement delivery corresponding to at least one advertisement link formed by the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data.

Optionally, the create data module 704 is further configured to:

when the received creation result returned by the creation interface is a creation failure, determining the abnormal type of the creation failure based on the failure information returned by the creation interface;

Optionally, the create data module 704 is further configured to:

when the exception type is parameter exception, rolling back aiming at the target advertisement node;

sending a creation failure notification for the targeted advertising node.

Optionally, the create data module 704 is further configured to:

under the condition that the abnormal type is parameter abnormal, parallel advertisement nodes with the same upper-layer advertisement nodes as the target advertisement nodes are determined in the tree structure;

detecting whether the parallel advertising nodes are failed to be created;

if yes, rolling back the upper layer advertisement node;

sending a creation failure notification for the upper advertising node.

Optionally, the advertisement creating apparatus further includes:

a receiving request module configured to receive a creation request for the target advertising node submitted by a service party in response to the creation failure notification;

and the return module is configured to return and execute the step of determining and creating the interface according to the advertisement level to which the target advertisement node in the tree structure belongs based on the creation request.

Optionally, the create data module 704 is further configured to:

and establishing monitoring binding of the target advertisement node data by associating the target advertisement node data corresponding to the interface parameters with monitoring link identifiers of the monitoring links under the condition that the interface parameters corresponding to the establishment interface comprise the monitoring links.

Optionally, the advertisement creating apparatus further includes:

an obtain public data module configured to obtain advertisement public data of a monitored advertisement pointed to by the monitored target node data based on the monitoring binding;

the behavior data acquisition module is configured to acquire user behavior data of a user aiming at the advertisement object pointed by the monitoring advertisement;

the association module is configured to associate the behavior data and the advertisement public data based on user identification information in the user behavior data and user identification information in the advertisement public data, and obtain advertisement monitoring data for the monitoring advertisement.

Optionally, the advertisement creating apparatus further includes:

the receiving module is configured to receive an advertisement creating request submitted by a business party;

a feedback returning module configured to return a request success feedback for the advertisement creation request to the service party in response to the advertisement creation request.

Optionally, the advertisement creating apparatus further includes:

the receiving instruction module is configured to receive an advertisement creating instruction submitted by a service party;

the display page module is configured to display an advertisement creation page corresponding to the hierarchy information to the business party based on the hierarchy information of the advertisement hierarchy carried in the advertisement creation instruction;

and the generation request module is configured to generate an advertisement creation request according to the advertisement node information input by the service party on the advertisement creation page.

In summary, the advertisement creating apparatus provided by the present application determines a tree structure constructed by advertisement nodes and advertisement node information corresponding to the advertisement nodes by parsing a received advertisement creating request, calls a creating interface according to the advertisement node information and a connection relationship between the advertisement nodes in the tree structure, creates monitoring binding of advertisement node data corresponding to the advertisement nodes and target advertisement node data in the advertisement node data, and creates a target advertisement delivery corresponding to at least one advertisement link composed of the advertisement nodes in the tree structure based on the monitoring binding and the advertisement node data, thereby realizing creation of batch advertisements, and through the monitoring binding established in advance for the target advertisement node data, the advertisement bound thereto can be data monitored by an advertiser side so as to be combined with service sensitive data of the advertiser side through monitored advertisement public data, thereby knowing a delivery condition for the advertisement.

The above is an illustrative scheme of an advertisement creating apparatus of the present embodiment. It should be noted that the technical solution of the advertisement creating apparatus and the technical solution of the advertisement creating method belong to the same concept, and for details that are not described in detail in the technical solution of the advertisement creating apparatus, reference may be made to the description of the technical solution of the advertisement creating method.

FIG. 8 illustrates a block diagram of a computing device 800, according to one embodiment of the present description. The components of the computing device 800 include, but are not limited to, memory 810 and a processor 820. The processor 820 is coupled to the memory 810 via a bus 830, and the database 850 is used to store data.

Computing device 800 also includes access device 840, access device 840 enabling computing device 800 to communicate via one or more networks 860. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. Access device 840 may include one or more of any type of network interface (e.g., a Network Interface Card (NIC)) whether wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present description, the above-described components of computing device 800, as well as other components not shown in FIG. 8, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 8 is for purposes of example only and is not limiting as to the scope of the description. Those skilled in the art may add or replace other components as desired.

Computing device 800 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), a mobile phone (e.g., smartphone), a wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 800 may also be a mobile or stationary server.

Wherein processor 820 is configured to implement the steps of the advertisement creation method when executing the computer instructions.

The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the advertisement creation method belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the advertisement creation method.

An embodiment of the present application also provides a computer readable storage medium storing computer instructions, which when executed by a processor, implement the steps of the advertisement creation method as described above.

The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium belongs to the same concept as the technical solution of the above advertisement creation method, and for details that are not described in detail in the technical solution of the storage medium, reference may be made to the description of the technical solution of the above advertisement creation method.

The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The computer instructions comprise computer program code which may be in source code form, object code form, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, read-Only Memory (ROM), random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.

It should be noted that for simplicity and convenience of description, the above-described method embodiments are described as a series of combinations of acts, but those skilled in the art will appreciate that the present application is not limited by the order of acts, as some steps may, in accordance with the present application, occur in other orders and/or concurrently. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

The preferred embodiments of the present application disclosed above are intended only to aid in the explanation of the application. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the application and its practical applications, to thereby enable others skilled in the art to best understand and utilize the application. The application is limited only by the claims and their full scope and equivalents.

Claims

1. An advertisement creation method, comprising:

determining a creation interface according to the advertisement level of the target advertisement node in the tree structure;

2. The method for creating an advertisement according to claim 1, wherein the creating an interface according to the connection relationship between the advertisement node information and the advertisement nodes in the tree structure, and creating the advertisement node data comprises:

generating interface parameters corresponding to the created interface according to the advertisement node information corresponding to the target advertisement node;

3. The method for creating advertisement according to claim 2, further comprising, after creating the advertisement node data corresponding to the target advertisement node:

4. The method of claim 2, wherein after the creating of the advertising node data corresponding to the target advertising node, further comprising:

determining the abnormal type of the creation failure based on the failure information returned by the creation interface when the received creation result returned by the creation interface is the creation failure;

5. The advertisement creating method according to claim 4, wherein after determining the exception type of creation failure based on the failure information returned by the creating interface, further comprising:

sending a creation failure notification for the targeted advertising node.

6. The advertisement creating method according to claim 4, wherein after determining the exception type of creation failure based on the failure information returned by the creating interface, further comprising:

detecting whether the parallel advertising nodes are failed to be created;

if yes, rolling back the upper layer advertisement node;

sending a creation failure notification for the upper advertising node.

7. The advertisement creation method of claim 5, wherein after sending the creation failure notification for the target advertising node, further comprising:

receiving a creation request for the target advertising node submitted by a service party in response to the creation failure notification;

and returning and executing the step of determining and creating an interface according to the advertisement level to which the target advertisement node in the tree structure belongs based on the creation request.

8. The method of claim 2, wherein the step of calling a creation interface according to the connection relationship between the advertisement node information and the advertisement nodes in the tree structure to create the monitoring binding of the advertisement node data corresponding to the advertisement nodes and the target advertisement node data in the advertisement node data comprises:

9. The method of claim 1, wherein after the creating of the targeted advertisement corresponding to at least one advertisement link composed of advertisement nodes in the tree structure, the method further comprises:

acquiring advertisement public data of a monitored advertisement pointed by the monitored target node data based on the monitoring binding;

10. The advertisement creating method according to claim 1, wherein after parsing the received advertisement creating request and determining advertisement node information and a node creating link, the method further comprises:

receiving an advertisement creating request submitted by a service party;

11. The advertisement creating method according to claim 10, wherein before receiving the advertisement creating request submitted by the service provider, the method further comprises:

receiving an advertisement creating instruction submitted by a service party;

12. An advertisement creation apparatus, comprising:

the creation data module is configured to determine a creation interface according to the advertisement level to which the target advertisement node belongs in the tree structure; calling a creation interface according to the connection relation between the advertisement node information and the advertisement nodes in the tree structure, and creating the monitoring binding of the advertisement node data corresponding to the advertisement nodes and the target advertisement node data in the advertisement node data;

13. A computing device comprising a memory, a processor, and computer instructions stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any one of claims 1-11 when executing the computer instructions.

14. A computer-readable storage medium storing computer instructions, which when executed by a processor, perform the steps of the method of any one of claims 1 to 11.