CN108521363B - Wireless signal transmission method and system for information segment - Google Patents
Wireless signal transmission method and system for information segment Download PDFInfo
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- CN108521363B CN108521363B CN201711240971.3A CN201711240971A CN108521363B CN 108521363 B CN108521363 B CN 108521363B CN 201711240971 A CN201711240971 A CN 201711240971A CN 108521363 B CN108521363 B CN 108521363B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
- H04L51/10—Multimedia information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
Abstract
The invention discloses a wireless signal transmission method and a system for an information segment, which comprises an information segment transmission stage and a pushing stage; in the information segment transmission stage, the wireless intelligent communication equipment provided with the interactive mobile application program identifies and stores the information of the information segment to be sent in a server for a period of time, and transmits the information segment to other unspecified wireless intelligent communication equipment or equipment; in the information segment pushing stage, comparing the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user, indicating that the telephone account of the user is located in the target classification or in the target area, and downloading and playing or displaying the information segment at the moment; otherwise, the information segment is not downloaded and is not played or displayed; and sending the feedback information of the information segment which is downloaded, played or displayed to the server. The invention can push the information segments for transmission to the target group, and better balance the pushing efficiency, accuracy and range.
Description
Technical Field
The present invention relates to the field of wireless signal transmission, and more particularly to a wireless signal transmission method and system for information segments.
Background
Various methods and systems are disclosed in the prior art for transmitting advertising information to a mobile terminal of a user via a wireless signal. Methods for transferring signals between a promoter, a user, and a promoter operator, for example, by wireless signaling and mobile messaging; and an ultrasonic proximity detector for the telephone apparatus to detect proximity of an object thereto, a method of generating by an ultrasonic signal generator ultrasound broadcast by a telephone apparatus speaker; and a device for locating a user, the device being arranged as an ultrasound detector for sensing a movement in a direction in an area. The methods in the prior art all aim to improve the influence of the promotional messages, thereby pushing the customized signal to the mobile terminal of the user.
However, the above approaches have the disadvantages of low push efficiency and poor matching accuracy with the target client.
Disclosure of Invention
The invention aims to provide a wireless signal transmission method and a wireless signal transmission system for an advertising network, which have high push efficiency and high matching accuracy with target customers.
The invention proposes, in one aspect, a method for wireless signalling of information pieces, comprising an information piece transmission phase and a push phase; in the information segment transmission stage, the wireless intelligent communication equipment provided with the interactive mobile application program identifies and stores information of the information segment to be sent in a server for a period of time; comparing the information identification with information in a database, and transmitting the information segment to other unspecified one or more wireless intelligent communication devices when the information identification is contained in the database; in the information segment pushing stage, comparing the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user, indicating that the telephone account of the user is located in the target classification or in the target area, and downloading and playing or displaying the information segment at the moment; otherwise, the information segment is not downloaded and played or displayed; and sending the feedback information of the information segment which is downloaded, played or displayed to the server.
The period of time is a user-defined period of time, and may be one day, several hours or several minutes. The information segment is transmitted by a transmitting device, which may be any device capable of transmitting data packets wirelessly. The information segment is two-dimensional or three-dimensional video short film or picture information. Items of the basic information include gender, age, habits, services of interest, products of interest, and/or hobbies. The feedback information is time information, and if the time information is shorter than the time required for reasonably understanding the information segment, the user can be classified as a non-target user; otherwise, it can be attributed to the target user.
The invention also proposes, in another aspect, a wireless signal transmission system for information segments, comprising information segment transmission means and pushing means; wherein the information segment transmission means comprises: the storage device is used for identifying and storing the information of the information segment to be transmitted in the server for a period of time by the wireless intelligent communication equipment provided with the interactive mobile application program; the comparison transmission device is used for comparing the information identification with the information in the database, and transmitting the information segment to unspecified other one or more wireless intelligent communication equipment when the information identification is contained in the database; the information segment pushing device comprises a comparison playing device which compares the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user, the information segment is downloaded, played or displayed at the moment when the telephone account of the user is positioned in the target classification or in the target area; otherwise, the information segment is not downloaded and played or displayed; and the information sending device is used for sending the feedback information of the information segment which is downloaded, played or displayed to the server.
The wireless signal transmission method and the wireless signal transmission system can effectively push the information segments for transmission to a target group, and achieve better balance among the pushing efficiency, the accuracy and the range.
Drawings
In order to more clearly illustrate the technical solution in the embodiments of the present invention, the drawings required to be used in the embodiments will be briefly described below. It is obvious that the drawings in the following description are only examples of the invention, and that for a person skilled in the art, other drawings can be derived from them without making an inventive step.
Fig. 1 is an exemplary diagram of a propagation phase of signals between a mobile terminal, a user and an operator according to the wireless signal transmission method of the present invention;
fig. 2 is an exemplary diagram of a push phase of a wireless signaling method according to the present invention;
fig. 3 is a flow chart of a wireless signal transmission method of the present invention;
FIG. 4 schematically shows a block diagram of a server for performing the method according to the invention;
fig. 5 schematically shows a memory unit for holding or carrying program code implementing the method according to the invention.
Detailed Description
Specific embodiments of the present invention will now be described with reference to the accompanying drawings. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. These embodiments are provided only for the purpose of exhaustive and comprehensive description of the invention so that those skilled in the art can fully describe the scope of the invention. The terminology used in the detailed description of the embodiments illustrated in the accompanying drawings is not intended to be limiting of the invention.
Fig. 1 is an exemplary diagram of the propagation phase of signals between a mobile terminal, a user and an operator according to the wireless signal transmission method of the present invention. In one embodiment of the present invention, the first phase is a propagation phase, and the user installs an interactive mobile application 102 (IMA) on his wireless smart communication device 101. The user of the wireless intelligent communication device 101 obtains the information segment sent by the transmitting device 100 through the interactive mobile application program 102; the wireless intelligent communication device 101 equipped with the interactive mobile application 102 may be one or more unspecified; the transmitting device 100 may be any device capable of sending out data packets in a wireless manner such as GPS, bluetooth, Zigbee (Zigbee), WIFI, or the like, for example, a computer, a mobile phone, or a tablet computer. The information segment may be a video clip or picture information. The information identification portion (message ID) of the piece of information (not shown in the figure) is stored at the server 103 at the operator 104 for a certain period of time, such as a cloud server. The time period can be freely defined and can be one day, or several hours or several minutes; the server 103 compares the information identifying portion with the information stored in the database 105 and, if the information identifying portion was present in the database 105, broadcasts the information to other unspecified wireless intelligent communication devices, such as wireless intelligent communication devices 106, 107 … …, using bluetooth or GPS technology or other known or otherwise developing and widely used wireless communication protocols via the wireless intelligent communication device 101. Other wireless smart communication devices 106, 107 equipped with the associated interactive mobile application or other similar means of propagating the word advertisement signal, i.e., looping the above storage, comparison and transmission processes. By this process, the information segment will be propagated a great distance.
Fig. 2 is an exemplary diagram of a push phase of a wireless signaling method according to the present invention. As shown in fig. 2, the second phase of the present invention is a push phase, after the signal segment is transmitted, whether the user belongs to the target customer is determined by the following method, first, the user inputs basic information to the wireless intelligent communication device 101 equipped with the interactive mobile application 102, and stores the basic information into the server 103 of the operator 104, wherein the items of the basic information include but are not limited to sex, age, habit, interested service, interested product and/or hobby, etc. By comparing the server 103 with the basic information related to the information segment stored in advance, if the information segment matches with the basic information input by the user, it indicates that the user's telephone account is in the target category or in the target area, the information segment is downloaded and played or displayed at this time, otherwise, the information segment is not downloaded and is not played or displayed. Finally, the feedback information of the user to the information segment is transmitted to the server 103, the feedback information includes but is not limited to the time information of how long the user reads the information segment, and the server 103 stores the feedback information; and the feedback information is used as a reference for judging whether the feedback information is matched with the basic information input by the user next time. If the time information is shorter than the time required for a rational understanding of the pieces of information, e.g. less than 0.5 seconds, the user may be classified as a non-target user; unless the time information next exceeds the time required to understand the piece of information rationally.
For example, if a target user of an information segment (e.g., information segment a) is defined as a woman of a certain age and the information segment (e.g., information segment a) is combined with GPS or bluetooth positioning to define a target area, then information segment a is pushed only when a woman user enters the target area; the target classification is set by the server after inputting personal data for each user, and can be classified according to different items, for example, female users are classified into young, middle-aged and old women. The information segment (for example, the information segment A) is pushed to the target user according to different target classifications.
For specific details of how to promote the message in a short time, reference may be made to the content of chinese patent application CN 106211099A. The invention is not in a fast propagation mode, but in how to achieve an optimal balance between propagation range, efficiency and accuracy. Errors, speed and loss of different transmission modes are considered, for example, the ultrasonic mode has larger propagation error, and the Bluetooth mode has higher propagation speed. In general, the propagation accuracy is closely related to parameters such as the size of data volume and the accuracy of data input by a user.
By adopting the method of the invention, the information segment can be propagated to the maximum extent and can be accurately and rapidly pushed to the target user by a mode of repeated circulation among the wireless intelligent communication devices. In addition, only the specified category or categories of users associated with the currently playing promotional message will receive a matching two or series of extended promotional messages (ExPM) via the user's mobile device.
The methods described in this invention can be used for, but are not limited to, mobile messaging, TV promotions, digital outdoor promotions, store promotions, location specific promotions, online video, announcements or other media such as movies, public spaces. The advantage of this approach is that the messaging or promotion or announcement is not in broadcast mode. The goal may be to select certain types of users through their mobile devices.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement the wireless signal transmission method according to embodiments of the present invention. The present invention may also be embodied as an apparatus or device program for carrying out a portion or all of the methods described herein. Such programs implementing the present invention may be stored on a wireless smart communications device readable medium or may be in the form of one or more signals.
For example, FIG. 4 illustrates a server, such as a wireless intelligent communications device server, in which embodiments in accordance with the present invention may be implemented. The wireless smart communications device server conventionally includes a wireless smart communications device processor 410 and a computer program product or computer readable medium in the form of a memory 420. The memory 420 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. The memory 420 has a memory space 430 for program code 431 for performing any of the method steps of the above-described method. For example, the storage space 430 for the program code may include respective program codes 431 for respectively implementing various steps in the above method. The program code may be read from or written to one or more interactive mobile applications. The storage unit may have storage segments, storage spaces, etc. arranged similarly to the memory 420 in the server of fig. 4. The program code may be compressed, for example, in a suitable form. Typically, the memory unit comprises wireless smart communication device readable code 431', i.e. code that can be read by a processor, such as 410, for example, which when executed by a server, causes the server to perform the steps of the method described above.
Reference herein to "one embodiment," "an embodiment," or "one or more embodiments" means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the invention. Moreover, it is noted that instances of the word "in one embodiment" are not necessarily all referring to the same embodiment.
The above description is only for the purpose of illustrating the present invention, and any person skilled in the art can modify and change the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of the claims should be accorded the full scope of the claims. The invention has been explained above with reference to examples. However, other embodiments than the above described are equally possible within the scope of this disclosure. The different features and steps of the invention may be combined in other ways than those described. The scope of the invention is limited only by the appended claims. More generally, those of ordinary skill in the art will readily appreciate that all parameters, dimensions, materials, and configurations described herein are exemplary and that actual parameters, dimensions, materials, and/or configurations will depend upon the particular application or applications for which the teachings of the present invention is/are used.
Claims (12)
1. A method of wireless signaling for information segments, comprising:
an information segment transmission stage and a pushing stage; wherein the content of the first and second substances,
in the information segment transmission stage, the wireless intelligent communication equipment provided with the interactive mobile application program identifies and stores the information of the information segment to be sent in a server for a period of time;
comparing the information identification with information in a database, and transmitting the information segment to other unspecified one or more wireless intelligent communication devices when the information identification is contained in the database;
in the information segment pushing stage, comparing the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user, indicating that the telephone account of the user is located in the target classification or in the target area, and downloading and playing or displaying the information segment at the moment; otherwise, the information segment is not downloaded and played or displayed;
and sending the downloaded, played or displayed information segment feedback information to the server, wherein the information segment feedback information comprises time information of how long the user reads the information segment, and the server stores the feedback information and takes the feedback information as a reference for judging whether the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user.
2. The method of wireless signaling for information segments of claim 1,
the period of time is a self-defined period of time, and is a day, a plurality of hours or a plurality of minutes.
3. The method of wireless signaling for information segments of claim 1,
the information segment is transmitted by a transmitting device, wherein the transmitting device can be any device capable of transmitting data packets in a wireless manner.
4. The method of wireless signaling for information segments of claim 1,
the information segment is two-dimensional or three-dimensional video short film or picture information.
5. The method of wireless signaling for information segments according to any of claims 1-4,
items of the basic information include gender, age, habits, services of interest, products of interest, and/or hobbies.
6. The method of claim 1, wherein the feedback information is time information, and if the time information is shorter than the time required for understanding the information field, the user is classified as a non-target user; otherwise, it can be attributed to the target user.
7. A wireless signal transmission system for information segments, comprising:
the information segment transmission device and the pushing device; wherein the content of the first and second substances,
the information segment transmission device comprises:
the storage device is used for identifying and storing the information of the information segment to be transmitted in the server for a period of time by the wireless intelligent communication equipment provided with the interactive mobile application program;
the comparison transmission device is used for comparing the information identification with the information in the database, and transmitting the information segment to unspecified other one or more wireless intelligent communication equipment when the information identification is contained in the database;
the information segment pushing device comprises:
the comparison playing device compares the basic information of the information segment with the basic information of the interactive mobile application program input by the user, if the basic information of the information segment is matched with the basic information of the interactive mobile application program, the comparison playing device indicates that the telephone account of the user is located in the target classification or in the target area, and the information segment is downloaded, played or displayed at the moment; otherwise, the information segment is not downloaded and played or displayed;
and the information sending device is used for sending the downloaded, played or displayed information segment feedback information to the server, wherein the information segment feedback information comprises time information of how long the user reads the information segment, and the server is used for storing the feedback information and taking the feedback information as a reference for judging whether the basic information of the information segment is matched with the basic information of the interactive mobile application program input by the user.
8. The wireless signal transmission system for information segments of claim 7,
the period of time is a self-defined period of time, and is a day, a plurality of hours or a plurality of minutes.
9. The wireless signal transmission system for information segments of claim 7,
the information segment is transmitted by a transmitting device, wherein the transmitting device can be any device capable of transmitting data packets in a wireless manner.
10. The wireless signaling system of claim 7, wherein the information segment is two-dimensional or three-dimensional video clip or picture information.
11. The wireless signal transmission system for information segments of any of claims 7-10,
items of the basic information include gender, age, habits, services of interest, products of interest, and/or hobbies.
12. The wireless signal transmission system for information segments of claim 7, wherein said feedback information is time information, and if the time information is shorter than the time required for a rational understanding of said information segments, the user is classified as a non-target user; otherwise, it can be attributed to the target user.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711240971.3A CN108521363B (en) | 2017-11-30 | 2017-11-30 | Wireless signal transmission method and system for information segment |
| HK18115335A HK1254576A2 (en) | 2017-11-30 | 2018-11-29 | Wireless signal transmission method and system for information segments |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201711240971.3A CN108521363B (en) | 2017-11-30 | 2017-11-30 | Wireless signal transmission method and system for information segment |
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| CN108521363A CN108521363A (en) | 2018-09-11 |
| CN108521363B true CN108521363B (en) | 2021-07-13 |
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| CN201711240971.3A Active CN108521363B (en) | 2017-11-30 | 2017-11-30 | Wireless signal transmission method and system for information segment |
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| CN110011735B (en) * | 2018-12-10 | 2021-09-21 | 万云数码媒体有限公司 | Ultrasonic signal mobile message transmission method and system |
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| CN102917057A (en) * | 2012-10-19 | 2013-02-06 | 北京奇虎科技有限公司 | Individualized application pushing system and method |
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| CN105577777A (en) * | 2015-12-18 | 2016-05-11 | 腾讯科技（深圳）有限公司 | Message processing method, device and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US6522875B1 (en) * | 1998-11-17 | 2003-02-18 | Eric Morgan Dowling | Geographical web browser, methods, apparatus and systems |
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- 2017-11-30 CN CN201711240971.3A patent/CN108521363B/en active Active
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- 2018-11-29 HK HK18115335A patent/HK1254576A2/en unknown
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102917057A (en) * | 2012-10-19 | 2013-02-06 | 北京奇虎科技有限公司 | Individualized application pushing system and method |
| CN103763589A (en) * | 2014-01-10 | 2014-04-30 | 北京酷云互动科技有限公司 | Video advertisement extended information pushing method and device |
| CN103873349A (en) * | 2014-03-06 | 2014-06-18 | 广州金山网络科技有限公司 | Message pushing and popping-up method, server and terminal equipment |
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| CN105577777A (en) * | 2015-12-18 | 2016-05-11 | 腾讯科技（深圳）有限公司 | Message processing method, device and system |
| CN105450778A (en) * | 2015-12-29 | 2016-03-30 | 广州小百合信息技术有限公司 | Information push system |
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| CN108521363A (en) | 2018-09-11 |
| HK1254576A2 (en) | 2019-07-19 |
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