CN108335138B - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

Info

Publication number
CN108335138B
CN108335138B CN201810102491.9A CN201810102491A CN108335138B CN 108335138 B CN108335138 B CN 108335138B CN 201810102491 A CN201810102491 A CN 201810102491A CN 108335138 B CN108335138 B CN 108335138B
Authority
CN
China
Prior art keywords
user
push information
target
information
target area
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201810102491.9A
Other languages
Chinese (zh)
Other versions
CN108335138A (en
Inventor
李永恒
汪牧远
刘军伟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Baidu Netcom Science and Technology Co Ltd
Original Assignee
Beijing Baidu Netcom Science and Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Baidu Netcom Science and Technology Co Ltd filed Critical Beijing Baidu Netcom Science and Technology Co Ltd
Priority to CN201810102491.9A priority Critical patent/CN108335138B/en
Publication of CN108335138A publication Critical patent/CN108335138A/en
Application granted granted Critical
Publication of CN108335138B publication Critical patent/CN108335138B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
    • G06Q30/0255—Targeted advertisement based on user history

Abstract

The embodiment of the application discloses an information pushing method and device. One embodiment of the method comprises: acquiring a terminal identifier of at least one user terminal in a preset range of an electronic screen arranged in a target area; acquiring user information based on the terminal identification, wherein the user information comprises a user characteristic attribute used for indicating historical internet behaviors of a user; determining a plurality of pieces of push information which are stored in advance and correspond to the characteristic attributes of each user and the priority of each piece of push information; and determining target push information from the plurality of push information and sending the target push information to the electronic screen based on the priority of each piece of push information so that the electronic screen displays the target push information. Therefore, the delivery rate of the push information with higher priority can be improved.

Description

Information pushing method and device
Technical Field
The embodiment of the application relates to the technical field of communication, in particular to the technical field of communication of the Internet of things, and particularly relates to an information pushing method and device.
Background
With the continuous development of communication technology, more and more merchants pay attention to the popularization of the information of their own articles. In the promotion of the article information, the article information can be pushed to a user terminal of a user through the Internet, and the article information can also be pushed in a mode of playing the related article information on a television and an electronic screen at the street.
In a method of promoting the item information in a form of playing the item information through a television and an electronic screen at the street, a merchant generally provides the item information in advance, and then plays the item information in turn on the television or the electronic screen at the street, and the like.
In addition, in order for the user to recognize the article, it is necessary to push the article information corresponding to the article to the user densely.
Disclosure of Invention
The embodiment of the application provides an information pushing method and device.
In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: acquiring a terminal identifier of at least one user terminal in a preset range of an electronic screen arranged in a target area; acquiring user information based on the terminal identification, wherein the user information comprises a user characteristic attribute used for indicating historical internet behaviors of a user; determining a plurality of pieces of push information which are stored in advance and correspond to the characteristic attributes of each user and the priority of each piece of push information; and determining target push information from the plurality of push information and sending the target push information to the electronic screen based on the priority of each piece of push information so that the electronic screen displays the target push information.
In some embodiments, the information pushing method further comprises: acquiring historical travel data of a user corresponding to the target push information, wherein the historical travel data is obtained based on a movement track of a user terminal of the user corresponding to the target push information within a preset historical time period; inputting historical travel data into a pre-trained prediction model to obtain predicted travel data of a user, wherein the predicted travel data comprises a travel route and prediction moments reaching each target area in the travel route; and for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area.
In some embodiments, the predicted egress data further includes a dwell time of the user in any of the target areas; and for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area, wherein the target push information comprises the following steps: and determining the time length for the electronic screen in each target area to display the target push information based on the staying time in each target area.
In some embodiments, any push information corresponds to a preset priority; and determining a plurality of pieces of push information corresponding to the user characteristic attributes and the priority of each piece of push information, including: determining the number of users corresponding to each piece of push information; and for any piece of push information, weighting the preset priority corresponding to the push information according to the number of corresponding users to obtain the priority of the push information.
In some embodiments, obtaining a terminal identification of at least one user terminal disposed within a predetermined range of an electronic screen in the target area comprises at least one of: acquiring a terminal identifier of at least one user terminal which is connected with the router and is the same as the router connected with the electronic screen; acquiring a terminal identifier of at least one user terminal according to a wireless communication signal detected by wireless detection equipment arranged in a target area; and acquiring a terminal identification of at least one user terminal within a predetermined range of the electronic screen from among the plurality of user terminals using the mobile location based service.
In a second aspect, an embodiment of the present application provides an information pushing apparatus, where the apparatus includes: a first acquisition unit configured to acquire a terminal identifier of at least one user terminal within a predetermined range of an electronic screen set in a target area; a second obtaining unit configured to obtain user information based on the terminal identification, the user information including a user characteristic attribute indicating a historical internet behavior of the user; the determining unit is configured to determine a plurality of pieces of push information which are stored in advance and correspond to the user characteristic attributes and the priority of each piece of push information; and the pushing unit is configured to determine target pushing information from the plurality of pushing information and send the target pushing information to the electronic screen based on the priority of each piece of pushing information, so that the electronic screen displays the target pushing information.
In some embodiments, the information pushing apparatus further includes a prediction unit configured to: acquiring historical travel data of a user corresponding to the target push information, wherein the historical travel data is obtained based on a movement track of a user terminal of the user corresponding to the target push information within a preset historical time period; inputting historical travel data into a pre-trained prediction model to obtain predicted travel data of a user, wherein the predicted travel data comprises a travel route and prediction moments reaching each target area in the travel route; and for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area.
In some embodiments, the predicted egress data further includes a dwell time of the user in any of the target areas; and the prediction unit is further configured to: for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area, wherein the target push information comprises the following steps: and determining the time length for the electronic screen in each target area to display the target push information based on the staying time in each target area.
In some embodiments, any push information corresponds to a preset priority; and the determining unit is further configured to: determining the number of users corresponding to each piece of push information; and for any piece of push information, weighting the preset priority corresponding to the push information according to the number of corresponding users to obtain the priority of the push information.
In some embodiments, the obtaining unit is further configured to obtain the terminal identification of at least one user terminal within a predetermined range of the electronic screen disposed in the target area using at least one of: acquiring a terminal identifier of at least one user terminal which is connected with the router and is the same as the router connected with the electronic screen; acquiring a terminal identifier of at least one user terminal according to a wireless communication signal detected by wireless detection equipment arranged in a target area; and acquiring a terminal identification of at least one user terminal within a predetermined range of the electronic screen from among the plurality of user terminals using the mobile location service.
In a third aspect, an embodiment of the present application provides a server, where the server includes: one or more processors; a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the method as described in any implementation manner of the first aspect.
In a fourth aspect, the present application provides a computer-readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method as described in any implementation manner of the first aspect.
According to the information push method and the information push device, the terminal identification of at least one user terminal in the preset range of the electronic screen arranged in the target area is obtained, then the user information comprising the user characteristic attribute used for indicating the historical internet behavior of the user is obtained based on the terminal identification, then a plurality of pieces of push information which are stored in advance and correspond to the user characteristic attributes and the priority of the push information are determined, and finally the target push information is determined from the push information and sent to the electronic screen based on the priority of the push information so that the electronic screen can display the target push information. The frequency of pushing the push information with higher priority to the user is relatively higher, so that the effect of improving the delivery rate of the push information with higher priority can be realized.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of an information push method according to the present application;
FIG. 3 is a schematic diagram of an application scenario of an information push method according to the present application;
FIG. 4 is a flow diagram of yet another embodiment of an information push method according to the present application;
FIG. 5 is a schematic diagram of an embodiment of an information pushing device according to the present application;
FIG. 6 is a schematic block diagram of a computer system suitable for use in implementing a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the information pushing method or information pushing apparatus of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a server 104, an electronic screen 105, and networks 106, 107. Network 106 is the medium used to provide communication links between terminal devices 101, 102, 103 and server 104. The network 107 serves as a medium for providing a communication link between the server 104 and the electronic screen 105. The networks 106, 107 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.
A user may use the terminal devices 101, 102, 103 to interact with the server 104 over the network 106 to receive or send messages or the like. Various client applications, such as a web browser application, a search-type application, a location service-type application, etc., may be installed on the terminal devices 101, 102, 103.
The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting a positioning service, including but not limited to a smart phone, a tablet computer, an e-book reader, an MP3 player (Moving Picture experts Group Audio Layer III, motion Picture experts compression standard Audio Layer 3), an MP4 player (Moving Picture experts Group Audio Layer IV, motion Picture experts compression standard Audio Layer 4), a laptop computer, and the like.
The server 104 may be a server that provides various services, for example, acquiring the positions corresponding to the terminal devices 101, 102, and 103. And determines a background server of the push information sent to the electronic screen 105 according to the corresponding positions of the terminal devices 101, 102 and 103.
The electronic screen 105 may be various types of electronic screens, such as an electronic screen in a smart television in a home scene, an electronic screen of a smart home such as a smart refrigerator, an electronic screen set in a place such as a train station, a bus station, a subway station, or the like in a traffic scene, an electronic screen set in an elevator, and various electronic screens installed outdoors, and the like. The electronic screen 105 receives and displays the push information sent by the server 104 through the network 107.
It should be noted that the information pushing method provided in the embodiment of the present application is generally executed by the server 104, and accordingly, the information pushing apparatus is generally disposed in the server 104.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of an information push method according to the present application is shown. The information pushing method comprises the following steps:
step 201, acquiring a terminal identifier of at least one user terminal in a predetermined range of an electronic screen arranged in a target area.
In the present embodiment, an electronic device (for example, a server shown in fig. 1) on which the information push method operates may acquire a terminal identification of at least one user terminal within a predetermined range of an electronic screen set in a target area in various ways. In this embodiment, the identifier of the terminal may be, for example, a Media Access Control (MAC) address of the user terminal, or a factory number of the user terminal.
In this embodiment, the target area may be one or more areas designated in advance. Such as a certain office building, a certain residential building, a certain mall, a certain subway station, a certain railway station, a certain airport, a certain movie theater or a certain traffic road, etc. An electronic screen may be previously provided in the target area. Some information, such as weather information, article promotion information, etc., can be presented through these electronic screens.
In the present embodiment, the predetermined range may be a region having a distance of less than several hundred meters, or less than several tens of meters from the electronic screen provided in the target region. The predetermined range may be set according to the size of the electronic screen, and is not limited herein. In practical applications, the distance from the electronic screen specified by the predetermined range may be positively correlated with the size of the electronic screen.
In some optional implementations, in this step, the terminal identification of at least one user terminal within a predetermined range of the electronic screen disposed in the target area may be acquired by at least one of: acquiring a terminal identifier of at least one user terminal which is connected with the router and is the same as the router connected with the electronic screen; acquiring a terminal identifier of at least one user terminal according to a wireless communication signal detected by wireless detection equipment arranged in a target area; and acquiring a terminal identification of at least one user terminal within a predetermined range of the electronic screen from among the plurality of user terminals using the mobile location service.
In some application scenarios, a user entering a target area may connect his user terminal to a router connected to an electronic screen in the target area, thereby connecting the user terminal to the internet. Often the distance between different electronic devices connected to the same router is relatively close. The electronic device may acquire a terminal identifier of at least one user terminal connected to a router to which the electronic screen is connected, and regard the at least one user terminal as a user terminal within a predetermined range of the electronic screen in the target area. In these application scenarios, the electronic device may acquire a terminal identifier of at least one user terminal connected to the same router as the electronic screen in the target area, as the terminal identifier of the at least one user terminal set within a predetermined range of the electronic screen in the target area.
In other application scenarios, a wireless probe device may be disposed in the target area. The wireless detection device may detect a wireless communication signal transmitted by the user terminal. The wireless communication signal transmitted by the user terminal may typically include a Media Access Control (MAC) address of the user terminal. In this way, when the distance between any user and the electronic screen in the target area is within a predetermined range, the wireless detection device may detect a wireless communication signal transmitted from a user terminal held by the user, and transmit the detected wireless communication signal to the electronic device. The electronic device may obtain the terminal identifier of the user terminal according to the wireless communication signal sent by the user terminal detected by the wireless detection device.
In still other application scenarios, Location Based Service (LBS) applications may be installed on the user terminals of multiple users. The user may confirm the current geographical location of the user through the LBS application. In these application scenarios, the electronic device may obtain a terminal identifier of a user terminal of at least one user, from among users using the LBS application, whose current location is within the predetermined range from the electronic screen in the target area.
Step 202, obtaining user information based on the terminal identification, wherein the user information comprises a user characteristic attribute used for indicating historical internet behaviors of the user.
In this embodiment, after obtaining the terminal identifier of at least one user terminal in step 201, the electronic device (for example, the server shown in fig. 1) may find the internet data records of the user matching the terminal identifier from the internet data records of the mass users. The internet data records for a large number of users may include user information for each of a plurality of internet users. Here, the user information of each user may include basic information of the user such as sex, age, occupation, academic calendar, and the like. Further, the user information of each user may further include user characteristic attributes indicating historical internet behavior of the user, such as user interest counted according to the historical internet behavior of the user, income of the user, annual purchasing power of the user, and shopping tendency. Different users may have the same one or more user characteristic attributes.
Step 203, determining a plurality of pieces of push information corresponding to the user characteristic attributes and the priorities of the pieces of push information, which are stored in advance.
In this embodiment, a plurality of pieces of push information may be stored in advance on the electronic device on which the information push method is executed. Generally, one user characteristic attribute may correspond to at least one push message. One push message may correspond to at least one user profile and different users may have one or more of the same user profile. Each piece of push information corresponds to a preset user characteristic attribute. For example, one piece of push information about a sports car may be associated with user characteristic attributes: "car enthusiast" & "user annual purchasing power is over 40 ten thousand" corresponds. In the electronic device, each piece of push information is stored in association with a corresponding user characteristic attribute.
The electronic device may determine, by various methods, a priority of each of a plurality of pieces of push information stored therein that are within a predetermined range of the electronic screen in the target area, the plurality of pieces of push information corresponding to the respective user characteristic attributes, respectively.
In some application scenarios, each piece of the push information may correspond to a preset priority. The electronic device can directly search the preset priority of each piece of push information corresponding to each user characteristic attribute. And the preset priority of each piece of push information is used as the priority of each piece of push information.
And step 204, determining target push information from the plurality of push information and sending the target push information to the electronic screen based on the priority of each piece of push information, so that the electronic screen displays the target push information.
In this embodiment, the electronic device may determine the target push information from the plurality of push information based on the priority of each push information.
In some application scenarios, the push information with the highest priority may be determined as the target push information. The electronic equipment can send the target push information to the electronic screen so that the electronic screen can display the target push information.
In other application scenarios, the electronic device may use a plurality of pieces of push information with priorities higher than a preset priority threshold as the target push information. The electronic device can send the plurality of pieces of push information to the electronic screen in turn according to the priority order so that the electronic screen can display the target push information.
With continuing reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the information push method according to the present embodiment. In the application scenario 300 of fig. 3, the electronic device 302 receives a mobile location service request (e.g. a request for locating the current location of the user) sent by the user terminal 301, and obtains from the mobile location service request the terminal identification 303 of at least one user terminal 301 within a predetermined range of the electronic screen 307 in the target area. The electronic device 302 may then obtain user information 304 based on the terminal identification 303. The user information 304 includes a user characteristic attribute corresponding to the at least one user for indicating historical internet behavior of the user. The electronic device 302 may then determine a plurality of push information corresponding to each user characteristic attribute and a priority 305 of each push information that are stored in advance. Finally, the target push information 306 is determined based on the priority of each push information, and the target push information is sent to the electronic screen 307, so that the electronic screen 307 displays the target push information.
In the information push method provided by the above embodiment of the application, the terminal identifier of at least one user terminal in the predetermined range of the electronic screen in the target area is acquired, then the user information including the user characteristic attribute for indicating the historical internet behavior of the user is acquired based on the terminal identifier, then a plurality of pieces of push information which are stored in advance and correspond to the user characteristic attributes and the priority of each piece of push information are determined, and finally, based on the priority of each piece of push information, the target push information is determined from the plurality of pieces of push information and is sent to the electronic screen so that the electronic screen displays the target push information. In this way, for the push information with higher priority, when the corresponding user appears in any one of the target areas, the probability that the push information is displayed on the electronic screen of the target area is also higher. Therefore, the corresponding push frequency of the push information with higher priority is higher, so that the delivery rate of the push information with higher priority can be improved.
In some optional implementation manners of this embodiment, any one of the pieces of push information stored in the electronic device may correspond to a preset priority. The step 203 of determining a plurality of pieces of push information corresponding to the user characteristic attributes and priorities of the pieces of push information, which are stored in advance, may include: determining the number of users corresponding to each piece of push information; and for any piece of push information, weighting the preset priority corresponding to the push information according to the number of corresponding users to obtain the priority of the push information.
In these optional implementation manners, the electronic device may determine a plurality of pieces of push information according to each user characteristic attribute corresponding to a plurality of users within a predetermined range of the electronic screen in the target area. One user can correspond to a plurality of pieces of push information, and one piece of push information can correspond to a plurality of users. For each piece of push information, the electronic device may count the number of users corresponding to the piece of push information. Thus, the number of users corresponding to each piece of push information can be determined. For any piece of push information, the electronic device may weight a preset priority corresponding to the push information according to the number of corresponding users, so as to obtain the priority of the push information. For example, in the target area, the number of users corresponding to the push information a, the push information B, and the push information C is 1, 50, and 10, respectively; assuming that the preset priorities (smaller numerical value and higher priority) corresponding to the push information a, the push information B and the push information C are 1, 3 and 2, respectively, the preset priorities corresponding to the push information a, the push information B and the push information C can be weighted. Assuming that the weights corresponding to the users 1, 50, and 10 are 1.7, 0.5, and 0.9, respectively, the priorities 1, 3, and 2 corresponding to the push information a, the push information B, and the push information C are multiplied by the weights, respectively, so as to obtain the priorities 1.7, 1.5, and 1.8 corresponding to the push information a, the push information B, and the push information C, respectively. In this way, when determining the priority of each piece of push information, the priority of each piece of push information is determined in consideration of not only the preset priority of each piece of push information but also the number of users corresponding to each piece of push information in the target area. Therefore, the target push information selected according to the priority can be properly adjusted according to the number of users corresponding to each piece of push information in the target area, and the pertinence of information push is improved.
With further reference to fig. 4, a flow 400 of yet another embodiment of an information push method is shown. The process 400 of the information pushing method includes the following steps:
step 401, acquiring a terminal identifier of at least one user terminal within a predetermined range of an electronic screen arranged in a target area.
Step 401 in this embodiment is the same as step 201 in the embodiment shown in fig. 2, and is not described herein again.
Step 402, obtaining user information based on the terminal identification, wherein the user information comprises a user characteristic attribute used for indicating historical internet behaviors of the user.
Step 402 in this embodiment is the same as step 202 in the embodiment shown in fig. 2, and is not described herein again.
In step 403, a plurality of pieces of push information corresponding to the user characteristic attributes, which are stored in advance, and the priorities of the pieces of push information are determined.
Step 403 in this embodiment is the same as step 203 in the embodiment shown in fig. 2, and is not described herein again.
Step 404, based on the priority of each piece of push information, determining target push information from the plurality of pieces of push information and sending the target push information to the electronic screen, so that the electronic screen displays the target push information.
Step 404 in this embodiment is the same as step 204 in the embodiment shown in fig. 2, and is not described herein again.
Step 405, obtaining historical trip data of the user corresponding to the target push information.
After step 404, the electronic device (e.g., the server shown in fig. 1) on which the information push method operates may acquire historical travel data of the user corresponding to the target push information in various ways. Here, the historical travel data of the user is obtained by analyzing a movement track of the user terminal of the user corresponding to the target push information within a predetermined historical period by the electronic device. The historical travel data may include the locations where the user arrives and the time corresponding to the arrival at any one of the locations, etc. in each day of a predetermined historical period.
In some application scenarios, when a user goes out, a server providing a communication service for a user terminal held by the user may obtain and record a movement trajectory of the user terminal. The moving track record of each user terminal of the user can be stored in a server, and in some application scenarios, the moving track of the user terminal can be obtained by detecting wireless communication signals sent by the user terminal by wireless detection devices arranged in a plurality of areas, and the moving track of the user terminal is stored in a designated server.
The electronic equipment can access the server through a network to acquire the moving track record of the user terminal of the user corresponding to the target push information in a preset historical period. And analyzing the movement track of the user terminal of the user corresponding to the target push information in the preset historical time period through various analysis methods, thereby obtaining the historical travel data of the user.
In this embodiment, the user corresponding to the target push information may be one user, two users, or multiple users.
And step 406, inputting the historical travel data into a pre-trained prediction model to obtain predicted travel data of the user, wherein the predicted travel data comprises a travel route and prediction time of reaching each target area in the travel route.
The electronic device may obtain historical trip data of the user in step 405, and input the historical trip data into a pre-trained prediction model to obtain predicted trip data of the user.
The pre-trained prediction model can predict the predicted row data of the user according to the historical travel data of the user input into the pre-trained prediction model.
In this embodiment, the predicted travel data includes the travel route and predicted times of arrival at the target areas in the travel route. That is, the travel route in the predicted travel data of the user may include a plurality of target areas. The predicted row data may further include a predicted time at which the user reaches each of the plurality of target areas.
Step 407, for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area.
After obtaining the predicted travel data of the user in step 406, for any target area in the predicted travel route, the electronic device may send the target push information to the electronic screen disposed in the target area based on the predicted time when the user reaches the target area.
For example, according to the predicted outgoing data analysis of multiple users, when a user corresponding to the target push information a arrives at a certain subway station S at 9 am, the electronic device may send the target push information a to an electronic screen in the certain subway station S at 9 am.
Therefore, after the user corresponding to the target push information is determined, the predicted travel data can be obtained according to the historical travel data of the user. Furthermore, the electronic device may send the target push information to the electronic screen of any target area in the travel route at the predicted time corresponding to the target area according to the predicted travel data of the user. Therefore, no matter which target area in the predicted travel route the user corresponding to the target push information walks to, the electronic screen in the target area can display the target push information. Therefore, no matter which target area the user corresponding to the target push information walks to, the target push information can be conveniently watched. Therefore, high-frequency pushing of the target pushing information can be achieved, and the delivery rate of the target pushing information can be further improved.
As can be seen from fig. 4, compared with the embodiment corresponding to fig. 2, the flow 400 of the information push method in this embodiment highlights the steps of obtaining predicted travel data of the user according to historical travel data of the user, and sending target push information to each target area according to the predicted time when the user reaches each target area. Therefore, the scheme described in this embodiment can implement high-frequency push of the target push information, and further improve the delivery rate of the target push information.
In some optional implementations of this embodiment, the predicted row data further includes a staying time of the user in any target area; and for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area, wherein the target push information comprises: and determining the time length for the electronic screen in each target area to display the target push information based on the staying time in each target area. For example, for the target push information a, the user stays for 0.5 minute at a certain subway station S after arriving at the subway station S according to the predicted travel route of the user corresponding to the target push information a, so that the electronic device may determine that the time period for displaying the target push information a in the electronic screen of the subway station S is 0.5 minute.
Further, the electronic device may further analyze, according to the predicted data of the plurality of users, distribution of times when the plurality of users reach the same target area and distribution of stay time of the plurality of users in the same target area, where the plurality of users correspond to the target push information. And further sending the target push information to the electronic screen of the target area according to the distribution of the time when the plurality of users reach the same target area corresponding to the target push information, and determining the time length for displaying the target push information by the electronic screen according to the distribution of the stay time of the plurality of users in the same target area. For example, through analysis of predicted row data of a plurality of users, the time when a plurality of users corresponding to the target push information a arrive at a certain subway station S is concentrated between 9 am and 9 am for 10 minutes, and the average residence time of each user at the subway station S is 16S; and the number of users corresponding to the target push information a reaching the subway station S is the largest at 9: 5. Based on this, the electronic device may continuously send the target push information a to the electronic screen in the subway station S between 9 a.m. and 9 a.10 a.m., and determine that the time period starting from the time when the electronic screen shows the target push information a at 9 a.5 b.is 60S. And determining the rest time period of 9: 5: 9: 6 divided by 9: 10, wherein the time period for the electronic equipment to display the target push information A is 16 s.
In these optional implementation manners, the electronic device may send the target push information to the electronic screen disposed in the target area according to the predicted outgoing line data of the user corresponding to the target push information, the predicted time when the user reaches any target area and the staying time of each user in the target area, and determine the time length for the electronic screen in the target area to display the target push information. Therefore, the user corresponding to the target push information can conveniently observe the target push information no matter which target area in the predicted travel route is reached by the user, and the user can conveniently observe the target push information within the time when the user stays in the target area. Thereby being more beneficial to improving the delivery rate of the target push information.
With further reference to fig. 5, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an information pushing apparatus, which corresponds to the embodiment of the method shown in fig. 2, and which can be applied in various electronic devices.
As shown in fig. 5, the information pushing apparatus 500 of the present embodiment includes: a first acquisition unit 501, a second acquisition unit 502, a determination unit 503, and a push unit 504. The first acquiring unit 501 is configured to acquire a terminal identifier of at least one user terminal within a predetermined range of an electronic screen set in a target area; a second obtaining unit 502 configured to obtain user information based on the terminal identifier, the user information including a user characteristic attribute indicating a historical internet behavior of the user; a determining unit 503 configured to determine a plurality of pieces of push information corresponding to each user characteristic attribute, which are stored in advance, and a priority of each piece of push information; the pushing unit 504 is configured to determine target pushing information from the multiple pieces of pushing information and send the target pushing information to the electronic screen based on the priority of each piece of pushing information, so that the electronic screen displays the target pushing information.
In this embodiment, specific processes of the first obtaining unit 501, the second obtaining unit 502, the determining unit 503 and the pushing unit 504 of the information pushing apparatus 500 and technical effects brought by the specific processes can refer to related descriptions of step 201, step 202, step 203 and step 204 in the corresponding embodiment of fig. 2, which are not repeated herein.
In some optional implementations of the present embodiment, the information pushing apparatus 500 further includes a prediction unit 505. The prediction unit 505 is configured to: acquiring historical travel data of a user corresponding to the target push information, wherein the historical travel data is obtained based on a movement track of a user terminal of the user corresponding to the target push information within a preset historical time period; inputting historical travel data into a pre-trained prediction model to obtain predicted travel data of a user, wherein the predicted travel data comprises a travel route and prediction moments reaching each target area in the travel route; and for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area.
In some optional implementations of this embodiment, the predicted row data further includes a staying time of the user in any target area; and the prediction unit 505 is further configured to: for any target area in the predicted travel route, sending target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area, wherein the target push information comprises the following steps: and determining the time length for the electronic screen in each target area to display the target push information based on the staying time in each target area.
In some optional implementation manners of this embodiment, any piece of push information corresponds to a preset priority; and the determining unit 503 is further configured to: determining the number of users corresponding to each piece of push information; and for any piece of push information, weighting the preset priority corresponding to the push information according to the number of corresponding users to obtain the priority of the push information.
In some optional implementations of the present embodiment, the obtaining unit 501 is further configured to obtain the terminal identification of at least one user terminal within a predetermined range of the electronic screen disposed in the target area, using at least one of the following: acquiring a terminal identifier of at least one user terminal which is connected with the router and is the same as the router connected with the electronic screen; acquiring a terminal identifier of at least one user terminal according to a wireless communication signal detected by wireless detection equipment arranged in a target area; and acquiring a terminal identification of at least one user terminal within a predetermined range of the electronic screen from among the plurality of user terminals using the mobile location service.
Referring now to FIG. 6, a block diagram of a computer system 600 suitable for use in implementing a terminal device/server of an embodiment of the present application is shown. The terminal device/server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601, which can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM602, and RAM 603 are connected to each other via a bus 604. An Input/Output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output section 607 including a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, a speaker, and the like; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN (Local area network) card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the method of the present application when executed by a Central Processing Unit (CPU) 601. It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, or the like, as well as conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a first acquisition unit, a second acquisition unit, a determination unit, and a push unit. Where the names of these units do not in some cases constitute a limitation on the unit itself, for example, the first acquisition unit may also be described as a "unit that acquires a terminal identification of at least one user terminal within a predetermined range of an electronic screen set in the target area".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: acquiring a terminal identifier of at least one user terminal in a preset range of an electronic screen arranged in a target area; acquiring user information based on the terminal identification, wherein the user information comprises a user characteristic attribute used for indicating historical internet behaviors of a user; determining a plurality of pieces of push information which are stored in advance and correspond to the characteristic attributes of each user and the priority of each piece of push information; and determining target push information from the plurality of push information and sending the target push information to the electronic screen based on the priority of each piece of push information so that the electronic screen displays the target push information.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (12)

1. An information push method, comprising:
acquiring a terminal identifier of at least one user terminal in a preset range of an electronic screen arranged in a target area;
obtaining user information based on the terminal identification, wherein the user information comprises user characteristic attributes used for indicating historical internet behaviors of a user, and the user characteristic attributes comprise at least one of the following items: counting user interests, user income, user purchasing power and shopping tendency according to historical internet behaviors of the user;
determining a plurality of pieces of push information which are stored in advance and correspond to the user characteristic attributes and the priority of each piece of push information;
determining target push information from the plurality of push information and sending the target push information to the electronic screen based on the priority of each piece of push information so that the electronic screen displays the target push information;
acquiring historical travel data of a user corresponding to the target push information; inputting the historical travel data into a pre-trained prediction model to obtain predicted travel data of the user, wherein the predicted travel data comprises a travel route and prediction moments for reaching each target area in the travel route; and for any target area in the predicted travel route, sending the target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area.
2. The method of claim 1, wherein the historical travel data is obtained based on a movement track of the user terminal of the user corresponding to the target push information within a predetermined historical period.
3. The method of claim 2, wherein the predicted egress data further includes, in any of the target areas, a dwell time of a user in the target area; and
for any target area in the predicted travel route, sending the target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area, wherein the target push information comprises:
determining the time length of the electronic screen in each target area for displaying the target push information based on the staying time in each target area.
4. The method of claim 1, wherein any one of the push messages corresponds to a preset priority; and
the determining the plurality of pieces of push information corresponding to the user characteristic attribute and the priority of each piece of push information includes:
determining the number of users corresponding to each piece of push information;
and for any piece of push information, weighting the preset priority corresponding to the push information according to the number of corresponding users to obtain the priority of the push information.
5. The method of claim 1, wherein the obtaining of the terminal identification of the at least one user terminal within the predetermined range of the electronic screen disposed in the target area comprises at least one of:
acquiring a terminal identifier of at least one user terminal which is connected with the router and is the same as the router connected with the electronic screen;
acquiring a terminal identifier of at least one user terminal according to a wireless communication signal detected by wireless detection equipment arranged in the target area; and
acquiring a terminal identification of at least one user terminal within a predetermined range of the electronic screen from among a plurality of user terminals using a mobile location based service.
6. An information pushing apparatus comprising:
a first acquisition unit configured to acquire a terminal identifier of at least one user terminal within a predetermined range of an electronic screen set in a target area;
a second obtaining unit configured to obtain user information based on the terminal identifier, the user information including a user characteristic attribute indicating a historical internet behavior of a user, wherein the user characteristic attribute includes at least one of: counting user interests, user income, user purchasing power and shopping tendency according to historical internet behaviors of the user;
the determining unit is configured to determine a plurality of pieces of push information which are stored in advance and correspond to the user characteristic attributes and the priority of each piece of push information;
the pushing unit is configured to determine target pushing information from the plurality of pushing information and send the target pushing information to the electronic screen based on the priority of each piece of pushing information, so that the electronic screen displays the target pushing information;
a prediction unit configured to: acquiring historical travel data of a user corresponding to the target push information; inputting the historical travel data into a pre-trained prediction model to obtain predicted travel data of the user, wherein the predicted travel data comprises a travel route and prediction moments for reaching each target area in the travel route; and for any target area in the predicted travel route, sending the target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area.
7. The apparatus of claim 6, wherein the historical travel data is obtained based on a movement track of the user terminal of the user corresponding to the target push information within a predetermined historical period.
8. The apparatus of claim 7, wherein the predicted egress data further includes, in any of the target areas, a dwell time of a user in the target area; and
the prediction unit is further configured to:
for any target area in the predicted travel route, sending the target push information to an electronic screen arranged in the target area based on the predicted time when the user reaches the target area, wherein the target push information comprises:
determining the time length of the electronic screen in each target area for displaying the target push information based on the staying time in each target area.
9. The apparatus of claim 6, wherein any one of the push messages corresponds to a predetermined priority; and
the determining unit is further configured to:
determining the number of users corresponding to each piece of push information;
and for any piece of push information, weighting the preset priority corresponding to the push information according to the number of corresponding users to obtain the priority of the push information.
10. The apparatus of claim 6, wherein the obtaining unit is further configured to obtain the terminal identification of at least one user terminal within a predetermined range of the electronic screen disposed in the target area using at least one of:
acquiring a terminal identifier of at least one user terminal which is connected with the router and is the same as the router connected with the electronic screen;
acquiring a terminal identifier of at least one user terminal according to a wireless communication signal detected by wireless detection equipment arranged in the target area; and
acquiring a terminal identification of at least one user terminal within a predetermined range of the electronic screen from among a plurality of user terminals using a mobile location service.
11. A server, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
12. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-5.
CN201810102491.9A 2018-02-01 2018-02-01 Information pushing method and device Active CN108335138B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810102491.9A CN108335138B (en) 2018-02-01 2018-02-01 Information pushing method and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810102491.9A CN108335138B (en) 2018-02-01 2018-02-01 Information pushing method and device

Publications (2)

Publication Number Publication Date
CN108335138A CN108335138A (en) 2018-07-27
CN108335138B true CN108335138B (en) 2020-03-06

Family

ID=62928014

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810102491.9A Active CN108335138B (en) 2018-02-01 2018-02-01 Information pushing method and device

Country Status (1)

Country Link
CN (1) CN108335138B (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109493130A (en) * 2018-10-30 2019-03-19 北京摩拜科技有限公司 Information-pushing method, device, system and server
CN109885765B (en) * 2019-01-31 2022-02-15 曾国进 Passenger information analysis push system suitable for fixed line vehicle
CN110609951A (en) * 2019-08-14 2019-12-24 深圳壹账通智能科技有限公司 Information pushing method and device, computer equipment and storage medium
CN111246296A (en) * 2020-01-17 2020-06-05 北京市商汤科技开发有限公司 Data pushing method and device, electronic equipment and computer storage medium

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102147903A (en) * 2010-02-05 2011-08-10 李久进 Geographic position-based internet information aggregating, pushing and interacting method
CN103702290B (en) * 2014-01-16 2016-09-07 重庆秒银科技有限公司 Advertisement push service system based on zone location and processing method
CN105991674B (en) * 2015-01-29 2020-02-21 阿里巴巴集团控股有限公司 Information pushing method and device

Also Published As

Publication number Publication date
CN108335138A (en) 2018-07-27

Similar Documents

Publication Publication Date Title
CN108335138B (en) Information pushing method and device
CA2971737C (en) Predicting locations and movements of users based on historical locations for users of an online system
US20120022883A1 (en) System and method for determining a status of a proposed transaction
CN107734456B (en) Method and equipment for recommending service information
US10587711B2 (en) Method and apparatus for pushing information
US20120310737A1 (en) Method for providing advertisement, computer-readable medium including program for performing the method and advertisement providing system
CN105763630A (en) Information pushing method and device applied to mobile terminal
CN110689804B (en) Method and apparatus for outputting information
CN111711828B (en) Information processing method and device and electronic equipment
CN108134951A (en) For recommending the method and apparatus of broadcasting content
US20170257738A1 (en) Method and Device for Signal Processing
US7933592B2 (en) Cellular telephone signal monitoring method and system
US20170287010A1 (en) Enhanced mobile device beacon system
RU2716135C1 (en) Method of managing advertisement-information content intended for placement on an information displaying means with possibility of evaluating efficiency of displayed content
US20220129947A1 (en) Advertisement contact determination system, advertisement contact determination device, and program
KR20150091200A (en) An advertising system based on machine-to-machine communications and the method thereof
TW201905799A (en) Advertisement audience dynamical detection circuit, computer program product, and related method for estimating quantity of out-of-home (ooh) advertisement audiences passing through specific location in specific time period
US10692129B2 (en) Systems and methods for generating and/or modifying electronic shopping lists from digital advertisements
CN112257924A (en) Position prediction method, position prediction device, electronic equipment and storage medium
CN111798251A (en) Verification method and device of house source data and electronic equipment
US10129595B2 (en) Methods and apparatus for defining an audience for a particular location by surveying nearby receivers and/or passively monitoring content consumption
US20220084066A1 (en) System and method for managing advertising and information content, intended for positioning on the means of displaying information, with the possibility of evaluating the effectiveness of the displayed content
EP4092388A2 (en) Method and apparatus of recommending information, electronic device, storage medium, and program product
CN109542743B (en) Log checking method and device, electronic equipment and computer readable storage medium
CN113326451A (en) Method and device for pushing information

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant