WO2019024330A1 - Advertisement pushing system, method and device, terminal and computer-readable storage medium - Google Patents

Advertisement pushing system, method and device, terminal and computer-readable storage medium Download PDF

Info

Publication number
WO2019024330A1
WO2019024330A1 PCT/CN2017/111724 CN2017111724W WO2019024330A1 WO 2019024330 A1 WO2019024330 A1 WO 2019024330A1 CN 2017111724 W CN2017111724 W CN 2017111724W WO 2019024330 A1 WO2019024330 A1 WO 2019024330A1
Authority
WO
WIPO (PCT)
Prior art keywords
merchant
red envelope
user
advertisement
parking
Prior art date
Application number
PCT/CN2017/111724
Other languages
French (fr)
Chinese (zh)
Inventor
范春林
王辉
郭珊毅
邓仁坚
赵福均
王子游
吴涛
Original Assignee
深圳市小猫信息技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to CN201710661001.4 priority Critical
Priority to CN201710661001.4A priority patent/CN107622411A/en
Application filed by 深圳市小猫信息技术有限公司 filed Critical 深圳市小猫信息技术有限公司
Publication of WO2019024330A1 publication Critical patent/WO2019024330A1/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L29/00Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/00 - H04L27/00
    • H04L29/02Communication control; Communication processing
    • H04L29/06Communication control; Communication processing characterised by a protocol
    • H04L29/08Transmission control procedure, e.g. data link level control procedure

Abstract

The present invention is applicable to the field of communication technologies, and provides an advertisement pushing system, comprising: a parking lot recognition system, for acquiring the license plate number of a vehicle and identifier information concerning a parking lot, and sending same to a management server; the management server, used for acquiring, according to the identifier information concerning the parking lot, an electronic parking red packet of the parking lot carrying merchant identifier information related to the business region to which the parking lot belongs and corresponding merchant advertisements, and for acquiring, according to the license plate number, a user account bound to the license plate number, and pushing the electronic parking red packet to the user account; and a smart terminal, for displaying the electronic parking red packet to the user in the logged on state of the user account, and displaying the merchant identifier information to the user after the user opens the electronic parking red packet; after the user reads the merchant advertisements by selecting merchant information, generating a red packet issuing instruction, and sending same to the management server. The advertisement pushing system provided in the embodiments of the present invention can precisely push merchant advertisements to users of a parking lot, and the pushing manner thereof is more attractive.

Description

 Technical field

 [0001] The present invention relates to the field of communications technologies, and in particular, to an advertisement push system, method, terminal, and computer readable storage medium.

 Background technique

 [0002] As a means of promoting products and attracting consumers, advertisements are presented to consumers in a variety of ways. Common billboard methods, TV commercials, flyers, etc., but the existing advertising methods can not be pushed for specific consumers, the advertising effect is not satisfactory.

 [0003] In view of the above problems, the prior art sends the merchant information of the shopping mall where the parking lot is located to all the users entering the parking lot by identifying the entering vehicle at the entrance of the parking lot, and the user can receive the merchant through the short message. Discounts such as activities, discounts, etc., but such advertising methods are often intercepted by harassment or spam; on the other hand, the existing advertising push method is not attractive, and the user pushes advertisement information for some merchants. If you are not interested, you will simply ignore or delete the pushed ad.

 [0004] In summary, the prior art advertisement pushing method cannot accurately push the advertisement, and is not attractive to the user.

 technical problem

 [0005] An embodiment of the present invention provides an advertisement pushing system, which aims to solve the problem of the advertisement pushing method of the prior art, which cannot achieve accurate advertisement pushing, and is not attractive to the user.

 Problem solution

 Technical solution

 [0006] The embodiment of the present invention is implemented in this manner, and an advertisement pushing system includes:

 [0007] a parking lot identification system, configured to acquire a license plate number of the vehicle and identification information of the parking lot when the vehicle enters the parking lot, and send the identification information to the management server;

[0008] a management server, configured to acquire, according to the identification information of the parking lot, a parking red envelope of the parking lot, The parking red envelope carries the merchant identification information of the business district to which the parking lot belongs and the corresponding merchant advertisement; and is configured to acquire a user account bound to the license plate number according to the license plate number, and push the parking red envelope to the User Account;

 [0009] an intelligent terminal, configured to display the parking red envelope to a user in a login state of the user account, and display the merchant identification information to a user after the user snores the parking red envelope; After the merchant information reads the merchant advertisement, generate a red envelope issuing instruction, and send the instruction to the management server

[0010] The management server is further configured to: after receiving the red envelope issuing instruction, transfer the red packet amount corresponding to the parking red envelope to the user account.

 [0011] An embodiment of the present invention further provides an advertisement pushing method, which is applied to a client, and the method includes the following steps:

 [0012] after the vehicle enters the parking lot, displaying a parking red envelope at a user terminal where the user account bound to the license plate number of the vehicle is located, where the parking red envelope is a parking red envelope of the parking lot;

 [0013] receiving a parking red envelope receiving request of the user, and displaying the merchant identification information bound to the parking red envelope to the user;

 [0014] when receiving a user's selection operation of the merchant identification information, displaying a merchant advertisement corresponding to the merchant identification information to the user;

 [0015] After determining that the user reads the merchant advertisement, sending a red envelope issuance instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope to the user account.

[0016] The embodiment of the present invention further provides an advertisement pushing device, which is applied to a client, and the device includes: [0017] a parking red envelope display unit, configured to: when the vehicle enters the parking lot, at a license plate number with the vehicle The user terminal where the bound user account is located displays a parking red envelope, and the parking red envelope is a parking red envelope of the parking lot;

 [0018] a merchant identification information display unit, configured to receive a parking red envelope receiving request of the user, and display the merchant identification information bound to the parking red envelope to the user;

 [0019] a merchant advertisement display unit, configured to display, to the user, a merchant advertisement corresponding to the merchant identification information when receiving a user selecting operation of the merchant identification information;

[0020] a red envelope issuing instruction sending unit, configured to: after determining that the user reads the merchant advertisement, to the management service The device sends a red envelope issuing instruction, so that the management server transfers the red envelope amount of the parking red envelope to the user account.

 [0021] An embodiment of the present invention further provides an advertisement push terminal, where the advertisement push terminal includes: a terminal display, a processor, a memory, and a computer program stored in the memory and operable on the processor, The processor executes the computer program to implement the functions as described in the advertisement push device described above

[0022] Embodiments of the present invention further provide a computer readable storage medium storing a computer program, the computer program being executed by a processor to implement the functions as described in the advertisement pushing device.

 Advantageous effects of the invention

 Beneficial effect

 According to the advertisement pushing system provided by the embodiment of the present invention, the management server pushes the merchant identification information of the business district with the parking lot and the parking red envelope corresponding to the business advertisement according to the identification information of the parking lot recognized by the parking lot identification system. The user account bound to the license plate number of the entry vehicle identified by the parking lot identification system, the user logs in the user account through the smart terminal, then slams the parking red envelope, and after reading the merchant advertisement, produces a red envelope issuing instruction to the management server, the management server Transfer the red envelope amount corresponding to the parking red envelope to the user account, the parking lot merchant can accurately push the merchant advertisement information to the parking lot entry vehicle user, and the advertisement pushing method is more attractive, and the advertising promotion effect is better; in addition, the management server also Statistics on the amount of commercial advertisements can be made to facilitate the business to understand the effectiveness of advertising, and to adjust the business offers to achieve the best advertising results.

 Brief description of the drawing

 DRAWINGS

 1 is a schematic diagram of a network structure of an advertisement pushing system according to an embodiment of the present invention;

2 is a sequence diagram of an advertisement pushing system according to an embodiment of the present invention;

 3 is a practical application scenario diagram of a red packet pushing interface of an advertisement pushing system according to an embodiment of the present invention;

[0027] FIG. 4 is a diagram showing an actual application scenario of a merchant red envelope page of an advertisement pushing system according to an embodiment of the present invention; [0028] FIG. 5 is a diagram showing an actual application scenario of a merchant details page of an advertisement pushing system according to an embodiment of the present invention;

 [0029] FIG. 6a is a view showing an actual application scenario of a red envelope record of a preferential activity page of an advertisement pushing system according to an embodiment of the present invention;

 [0030] FIG. 6b is a practical application scenario diagram of a preferential record of a preferential activity page of an advertisement pushing system according to an embodiment of the present invention;

 7 is a schematic structural diagram of an advertisement pushing apparatus according to an embodiment of the present invention;

FIG. 8 is a schematic structural diagram of another advertisement pushing apparatus according to an embodiment of the present invention.

Embodiments of the invention

 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

 [0034] In the advertisement pushing system provided by the embodiment of the present invention, the intelligent terminal user of the parking lot obtains the parking lot red envelope after reading the business advertisement according to the parking lot red envelope that is sent by the management server and carries the merchant identification information and the corresponding merchant advertisement. The field merchant can accurately push the merchant advertisement information to the parking lot to enter the vehicle user, and the advertisement push method is more attractive, and the advertisement promotion effect is better.

 1 is a schematic diagram of a network structure of an advertisement pushing system according to an embodiment of the present invention. The advertisement pushing system includes: a management server 120, at least one parking lot identification system 110 in communication with the management server 120, and management The server 120 communicates with at least one smart terminal 130.

 In the embodiment of the present invention, the management server 120 and the parking lot identification system 110 are connected by a wired network or a wireless network; a wireless network connection, such as a WiFi (Wireless-Fidelity), a Bluetooth connection, or the like.

 [0037] As an embodiment of the present invention, the parking lot identification system 1 10 connected to the management server 120 via a network may be a parking lot owned by a shopping mall, a government department, a residential area, an office place, or the like.

[0038] In the embodiment of the present invention, the parking lot with the parking lot identification system 110 may include various businesses near the shopping mall, such as: clothing merchants, shoes and hats merchants, toy merchants, catering merchants, cosmetics merchants, etc. [0039] In the embodiment of the present invention, the smart terminal 130 and the management server 120 are connected through a wireless network connection or a mobile network connection, and the wireless network connection includes, but is not limited to, a WiFi (Wireless-Fidelity), a Bluetooth connection. Etc.; Mobile network connections include, but are not limited to, such as GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), and the like.

 [0040] As an embodiment of the present invention, the smart terminal 130 includes, but is not limited to, a smartphone, a computer, a personal digital assistant, a tablet device, and the like.

 2 is a sequence diagram of an advertisement pushing system according to an embodiment of the present invention. Hereinafter, an advertisement pushing system is specifically described in conjunction with FIG. 1 and FIG. 2:

 [0042] The management server 120 is a parking lot merchant in which the parking lot identification system 110 is located.

 [0043] In the embodiment of the present invention, the management server 120 can implement the permission for the parking lot merchant online, for example, receiving the permission request of the merchant online, and realizing the online permission for the merchant; or The management server 120 can periodically set permissions for the parking lot merchants, for example, it can be set every day from 9:00 am to 10:00 pm for the business privilege, etc., and can be set according to the user, which is convenient for the merchant to privilege.

 [0044] In the embodiment of the present invention, the permission of the merchant includes the setting permission of the merchant advertisement, and the advertisement of the merchant includes: store information, advertisement commodity information, preferential information, and the like. Store information includes: store name, store image, store location (such as: store name, floor, house number), etc.; advertising products include: advertising product name, advertising product specifications, advertising product images, etc.; Number of coupons, coupon value, offer profile, coupon instructions, etc.

 [0045] The parking lot merchant where the parking lot identification system 110 is located adds store information, advertising products and offer information; the parking lot merchant where the parking lot identification system 110 is located sends the added store information, advertising products and offer information to the management server 120; The management server 120 stores store information, advertisement products, and offer information added by the merchant.

 [0046] In the embodiment of the present invention, the management server 120 may store the store information, the advertisement product, and the preferential information added by the merchant in the fixed hard disk or the removable hard disk of the management server 120, or may be saved in the cloud network of the management server 120. In the disk, the specific is not limited.

[0047] The parking lot identification system 110 is configured to acquire the license plate number of the vehicle and the identification information of the parking lot when the vehicle enters the parking lot, and send the identification information to the management server 120. [0048] In the embodiment of the present invention, in the embodiment of the present invention, the parking lot identifier is used as a unique identifier for identifying the corresponding parking lot.

 [0049] In the embodiment of the present invention, the parking lot identification system 110 includes a vehicle identification device, and the vehicle identification device is generally disposed at an entrance of the parking lot and an exit of the parking lot, and is used to identify a license plate number of the inbound and outbound parking vehicles, and a parking lot. Marking, vehicles entering and leaving the parking lot, etc.

[0050] As an embodiment of the present invention, the vehicle identification device may be a split type vehicle identification device, or may be an integrated vehicle identification device, such as a high definition smart camera, which is specifically selected according to user requirements.

[0051] The management server 120 is configured to obtain a parking red envelope of the parking lot according to the identification information of the parking lot, where the parking red envelope carries the merchant identification information of the business circle of the parking lot and the corresponding merchant advertisement; and is used for acquiring the license plate according to the license plate number The number is bound to the user account, and the parking red envelope is pushed to the user account.

[0052] In the embodiment of the present invention, the user can log in to the management server 120 through the smart terminal 130.

User account registration in PP (Application), users can also use smart terminal

130 logs in to the management server 120 to provide registration of the user account in the web page.

In the embodiment of the present invention, the user account includes: a user name, a user gender, a user account bound with a license plate number, etc., and the user can bind the user account with an electronic payment such as WeChat, Alipay, Tenpay, and the like.

, pay for parking, shopping, entertainment, etc.

[0054] Optionally, the user may further pre-store the electronic amount in the user account; receive the red envelope, the coupon, etc. through the user account, so that the user can conveniently make the online payment.

[0055] In the embodiment of the present invention, the merchant identification information is used as a unique identifier for identifying the corresponding merchant.

[0056] As an embodiment of the present invention, the merchant identification information and the corresponding merchant advertisement may include: a combination of a store name, a business district name, a discount profile, and the like; and may further include: a store name, an advertisement commodity, a discount value combination, and the like. The specifics are not limited, and the merchant can set according to various situations.

[0057] The smart terminal 130 is configured to display a parking red envelope to the user in the user account login state, and display the merchant identification information to the user after the user slams the parking red envelope; and when the user reads the merchant advertisement by selecting the merchant identification information, A red envelope issuance instruction is generated and sent to the management server 120.

In the embodiment of the present invention, the parking red envelope is a red envelope for the parking lot provided by the management server 120. For example, the "kitten parking" management server provides a parking lot red envelope for the user, and the amount of the parking red envelope can be 0.5 yuan, 1 yuan.

, 1.5 yuan, 2 yuan, and so on. [0059] As an embodiment of the present invention, the user can collect the parking red envelope by clicking the red envelope receiving entry in the interface of the smart terminal 130.

 [0060] In the embodiment of the present invention, whether the user reads the merchant advertisement may determine whether the time interval of the merchant identification information selected by the user exceeds a preset threshold, and when the user identifier information selected by the user is determined to exceed the pre-time The set threshold 吋 automatically generates a red envelope issuing instruction, which effectively prevents the user who reads the advertisement of the business from receiving the red envelope and promotes the promotion of the advertisement of the merchant.

 [0061] Referring to FIG. 3, in actual application, after user A logs in to the "kitten parking" APP through the mobile phone, user A can see the parking lot red envelope "click to grab red envelope" pushed by "kitten parking", user A can After clicking "Click to grab the red envelope", I will receive the red envelope of 0.63 yuan pushed by the "Kitten Parking" APP, which will attract users to read the business advertisements and facilitate the advertisement promotion of the merchants.

 [0062] Referring to FIG. 4 and FIG. 5, in other practical applications of the present invention, after user A logs in to the "Kitten Parking" APP through a mobile phone, directly clicks the "Business Red Packet" icon to enter the merchant list, and clicks in the merchant list. Click the merchant to get the "icon to receive the "Kitten Parking" APP push red envelope 0.63 yuan, convenient for users to make different choices.

 [0063] The management server 120 is further configured to transfer the red packet amount corresponding to the parking red envelope to the user account after receiving the red envelope issuing instruction.

 According to the advertisement pushing system provided by the embodiment of the present invention, the management server 120, according to the identification information of the parking lot identified by the parking lot identification system 110, carries the business identification information of the business district to which the parking lot belongs and the parking red envelope corresponding to the business advertisement. And pushing to the user account bound to the license plate number of the entering vehicle identified by the parking lot identification system ID 110, the user logging in the user account through the smart terminal 130, playing a parking red envelope, and generating a red envelope issuing instruction after reading the business advertisement The management server 120 transfers the amount of the red envelope corresponding to the parking red envelope to the user account, and the parking lot merchant can accurately push the advertisement information of the merchant to the parking vehicle user, and the advertisement pushing method is more attractive, and the advertising promotion effect is more it is good.

 [0065] In the embodiment of the present invention, the merchant identification information carries the merchant red envelope information, and the merchant red envelope information is used to prompt the user to receive the merchant red envelope;

 [0066] The management server 120 is further configured to: after receiving the red envelope issuing instruction, transfer the red packet amount corresponding to the parking red envelope to the user account, specifically:

[0067] The management server 120 is further configured to: after receiving the red envelope issuing instruction, the parking red envelope and the red of the merchant red envelope The package amount is transferred to the user account.

 [0068] In the embodiment of the present invention, the merchant red envelope information includes: displaying the merchant identification information in bold, displaying the merchant identification information in color, displaying the merchant identification information, or the like, and effectively prompting the user to discover A merchant that receives a red envelope from a merchant to attract users to view business advertisements.

 [0069] In the embodiment of the present invention, the merchant red envelope may be preset by the merchant, such as setting the merchant red envelope as: 1 yuan, 2 yuan, 3 yuan, 4 yuan, 5 yuan, etc., by setting the merchant red envelope to attract the user to read the business advertisement, Facilitate the promotion of business advertising.

 [0070] In the actual application, after the user C enters the parking lot, the mobile phone APP can first receive the red envelope of the parking lot for 1 yuan, and the merchant list displayed by the yellow flashing can know that the clothing merchant Q has the merchant red envelope, and the user C reads through After the advertisement of "Happy Girls' Day, 50% off the whole women's clothing" of the clothing business Q, you can check the 1 yuan parking red envelope of the parking lot and the 2.1 yuan business red envelope of the Q merchant in the account. Attracting users to read ads, advertising push is better.

 [0071] It can be understood that, in the embodiment of the present invention, the system can only generate a red packet sending instruction to the management server 120 by reading the merchant advertisement after selecting the merchant identification information, and the management server 120 sends the parking red envelope according to the received red packet sending instruction. And the business red envelope is sent to the user account, in the convenience of the merchant to promote the promotion, to prevent the red envelope wasted caused by the red envelopes of the users who do not read the commercial advertisement, to achieve better use of the red envelope to attract users.

 In the embodiment of the present invention, the merchant advertisement includes a merchant coupon collection entry. When the user triggers the merchant coupon collection entry, the coupon is received, and the merchant coupon is used to collect the entrance, thereby further promoting user user consumption.

 [0073] In the embodiment of the present invention, the coupon includes: a coupon, a discount coupon. Coupon, such as a 5-yuan voucher

, 10 yuan coupons; discount coupons, such as 10% off coupons, 20% off coupons, etc.

[0074] As an embodiment of the present invention, after reading the merchant advertisement and receiving the merchant red envelope, the user may view the red envelope collection record, the preferential collection record, and the like through the smart terminal 130.

[0075] In the embodiment of the present invention, the red packet receiving record includes: a red envelope receiving merchant or parking name, a red envelope receiving day, a red envelope usage, a red envelope usage instruction, and the like.

[0076] In the embodiment of the present invention, the offer collection record includes: a coupon, a name of the merchant to which the offer belongs, a validity period of the offer, a use of the offer, and a description of the use of the offer. [0077] Referring to FIG. 6a and FIG. 6b, for example, user B can view all the red envelope records of the "Bindoor Window" parking lot by logging in the red envelope record of the account of the tablet through the tablet, and viewing the green tea in the preferential record. The restaurant's 10 yuan coupon, 20% discount coupon, convenient for users to find, understand the red envelope in the account, the collection and use of coupons.

 In the embodiment of the present invention, the smart terminal 130 is further configured to: when receiving the user's selection operation of the merchant identification information, report the statistical data of the merchant advertisement reading amount to the management server 120;

[0079] The management server 120 is further configured to perform statistics on the advertisement reading amount of the merchant according to the merchant advertisement reading statistics reported by the smart terminal 130.

[0080] In the embodiment of the present invention, the user may perform a selection operation on the merchant identification information through the selection button of the screen of the smart terminal 130. In other embodiments of the present invention, the user may also use the button on the smart terminal 130 to identify the merchant information. Make a selection.

[0081] In the embodiment of the present invention, the statistical data of the advertisement reading of the merchant includes: counting the number of times the user reads the advertisement of the business within a certain period of time. Preferably, the number of times the user reads the advertisement of the business includes the number of times the same user reads the advertisement of the business at least once. .

 [0082] For example, a restaurant advertisement of "Green Tea Restaurant" named "Charming June, Food Carnival", in the "June 2曰 one day, the number of user views is 2000 times, the management server 120 according to the number of page views of the day. According to the statistics of the number of advertisements of the "green tea restaurant", the merchant can understand the advertisement effect through the statistics of the advertisement page of the merchant, and facilitate the adjustment of the advertisement by the merchant and the user.

In the embodiment of the present invention, the smart terminal 130 is further configured to report the red packet recipient information to the management server 120 after receiving the user's selection operation of the merchant identification information.

[0084] In the embodiment of the present invention, the red envelope recipient information includes: a recipient name, an identifier (identity number), and the like.

[0085] In the embodiment of the present invention, some merchant advertisements do not have a merchant red envelope. By reporting the red envelope recipient information to the management server 120, the management server 120 collects statistics on the number of red envelopes received, so that the merchant can understand the merchant advertisement carrying the merchant red envelope. Push effect.

7 is a schematic structural diagram of an advertisement pushing apparatus according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown, and the advertisement pushing apparatus 200 is applied to a client. include: [0087] The parking red envelope display unit 210 is configured to display a parking red envelope in a user terminal where the user account bound to the license plate number of the vehicle is located after the vehicle enters the parking lot, and the parking red envelope is a parking red envelope of the parking lot; [0088] In the embodiment of the present invention, the user terminal includes: an intelligent terminal, where the smart terminal includes but is not limited to: a smart phone, a computer, a personal digital assistant, a tablet device, and the like.

In the embodiment of the present invention, the user can log in to the APP provided by the management server to register the user account through the smart terminal, and the user can also log in to the management server to provide the user account registration through the smart terminal.

 In the embodiment of the present invention, the user account includes: a user name, a user gender, a user account bound with a license plate number, etc., and the user can bind the user account with an electronic payment such as WeChat, Alipay, Tenpay, and the like.

, pay for parking, shopping, entertainment, etc.

[0091] Optionally, the user may further pre-store the electronic amount in the user account; receive the red envelope, the coupon, etc. through the user account, to facilitate the user to make online payment.

[0092] The merchant identification information display unit 220 is configured to receive a parking red envelope receiving request of the user, and display the merchant identification information bound to the parking red envelope to the user;

In the embodiment of the present invention, in the embodiment of the present invention, the merchant identification information is used as a unique identifier for identifying the corresponding merchant.

 [0094] In the embodiment of the present invention, the parking red envelope is a red envelope for the parking lot provided by the management server. For example, the "kitten parking" management server provides the parking lot red envelope for the user, and the amount of the red envelope of the parking lot may be 0.5 yuan, 1 yuan, 1. 5 yuan, 2 yuan, etc.

 [0095] As an embodiment of the present invention, the user can collect the parking red envelope by clicking the red envelope receiving entry in the smart terminal interface.

[0096] The merchant advertisement display unit 230 is configured to display a merchant advertisement corresponding to the merchant identification information to the user after receiving the user's selection operation on the merchant identification information;

 In the embodiment of the present invention, the user may select the merchant identification information through the selection button of the smart terminal screen. In other embodiments of the present invention, the user may also select the merchant identification information by using a button on the smart terminal. operating.

[0098] As an embodiment of the present invention, the merchant identification information and the corresponding merchant advertisement may include: a combination of a store name, a business district name, a preferential profile, and the like; and may further include: a store name, an advertisement commodity, and an excellent The value combination, etc., is not limited, the merchant can set according to various situations.

 [0099] The red packet issuing instruction sending unit 240 is configured to: after determining that the user reads the merchant advertisement, send a red envelope issuing instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope to the user account.

[0100] In the embodiment of the present invention, whether the user reads the merchant advertisement may determine whether the time interval of the merchant identification information selected by the user exceeds a preset threshold, and when the user identifier information selected by the user is determined to exceed the preset The set threshold 吋 automatically generates a red envelope issuing instruction, which effectively prevents the user who reads the advertisement of the business from receiving the red envelope and promotes the promotion of the advertisement of the merchant.

 [0101] In the embodiment of the present invention, the parking red envelope is a red envelope for the parking lot provided by the management server. For example, the "kitten parking" management server provides a parking lot red envelope for the user, and the amount of the parking red envelope can be 0.5 yuan, 1 yuan, 1. 5 yuan, 2 yuan, etc.

 According to the advertisement pushing device provided by the embodiment of the present invention, the management server pushes the merchant identification information of the business district with the parking lot and the parking red envelope corresponding to the business advertisement according to the identification information of the parking lot recognized by the parking lot identification system. The user account bound to the license plate number of the entry vehicle identified by the parking lot identification system, the user logs in the user account through the smart terminal, then slams the parking red envelope, and after reading the merchant advertisement, produces a red envelope issuing instruction to the management server, the management server The amount of the red envelope corresponding to the parking red envelope is transferred to the user account, and the parking lot merchant can accurately push the advertisement information of the merchant to the parking vehicle user, and the advertisement pushing method is more attractive, and the advertising promotion effect is better.

 [0103] In the embodiment of the present invention, the merchant identification information carries the merchant red envelope information, and the red packet issuing instruction sending unit includes 240:

 [0104] The red packet issuing instruction sending subunit 241 is configured to: after determining that the user reads the merchant advertisement, send a red envelope issuing instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope and the merchant red envelope to the user account.

 [0105] In the embodiment of the present invention, the merchant red envelope information includes: displaying the merchant identification information in bold, displaying the merchant identification information in color, displaying the merchant identification information, or the like, and effectively prompting the user to discover A merchant that receives a red envelope from a merchant to attract users to view business advertisements.

[0106] In the embodiment of the present invention, the merchant red envelope can be preset by the merchant, such as setting the merchant red envelope as: 1 yuan, 2 yuan, 3 yuan, 4 yuan, 5 yuan, etc., by setting the merchant red envelope to attract the user to read the business advertisement, Facilitate the promotion of business advertising. [0107] In the actual application, after the user C enters the parking lot, the mobile phone APP can first receive the 1 yuan red envelope of the parking lot, and the merchant list displayed by the yellow flashing can know that the clothing merchant Q has the merchant red envelope, and the user C reads through After the advertisement of "Happy Girls' Day, 50% off the whole women's clothing" of the clothing business Q, you can check the 1 yuan parking red envelope of the parking lot and the 2.1 yuan business red envelope of the Q merchant in the account. Attracting users to read ads, advertising push is better.

 [0108] In the embodiment of the present invention, the user can only generate a red packet sending instruction to the management server by reading the merchant advertisement after selecting the merchant identification information, and the management server sends the parking red envelope and the merchant red envelope according to the received red packet sending instruction. In the user account, in the convenience of the merchant to promote the promotion of advertising, to prevent the red envelopes caused by the red envelopes of users who do not read the business advertisements, to achieve better use of red packets to attract users.

 [0109] In the embodiment of the present invention, the merchant advertisement includes a merchant coupon collection entry, and when the user triggers the merchant coupon collection entry, the coupon is received, and the merchant coupon is used to collect the entrance, thereby further promoting user user consumption.

 [0110] In the embodiment of the present invention, the coupon includes: a coupon, a discount coupon. Coupon, such as a 5-yuan voucher

, 10 yuan coupons; discount coupons, such as 10% off coupons, 20% off coupons, etc.

[0111] As an embodiment of the present invention, after reading a merchant advertisement and receiving a merchant red envelope, the user may view the red envelope collection record, the preferential collection record, and the like through the smart terminal.

 [0112] In the embodiment of the present invention, the red packet receiving record includes: a red envelope receiving merchant or parking name, a red envelope receiving day, a red envelope usage, a red envelope usage instruction, and the like.

In the embodiment of the present invention, the offer collection record includes: a coupon, a name of the merchant to which the offer belongs, a validity period of the use of the offer, a use of the offer, and a description of the use of the offer.

8 is a schematic structural diagram of another advertisement pushing apparatus 300 according to an embodiment of the present invention, which is different from the advertisement pushing apparatus 200 of FIG. 7 in that the advertising pushing apparatus 300 further includes:

[0115] The advertisement reading statistics reporting unit 310 is configured to: when receiving the user's selection operation on the merchant identification information, report the statistical data of the merchant advertisement reading to the management server, so that the management server performs statistics on the advertisement reading amount of the merchant. .

[0116] In the embodiment of the present invention, the user may perform a selection operation on the merchant identification information through the selection button of the smart terminal screen. In other embodiments of the present invention, the user may also use the button on the smart terminal to negotiate The home identification information is selected.

[0117] In the embodiment of the present invention, the statistical data of the commercial advertisement reading includes: counting the number of times the user reads the commercial advertisement within a certain period of time, and preferably, the number of times the user reads the commercial advertisement includes the number of times the same user reads the commercial advertisement at least once. .

 [0118] For example, a restaurant advertisement of "Green Tea Restaurant" named "Charming June, Food Carnival", in the "June 2, one day, the number of user views is 2000 times, then the management server is based on the number of page views of the day" The statistics of the number of advertisements in the green tea restaurant are counted. The merchant can understand the advertisement effect through the statistics of the advertisement page of the merchant, and facilitate the adjustment of the advertisement by the merchant and the user.

 [0119] In the embodiment of the present invention, the advertisement pushing device 300 further includes:

 [0120] The red packet recipient information reporting unit 320 is configured to report the red packet recipient information to the management server after receiving the user's selection operation of the merchant identification information.

 [0121] In the embodiment of the present invention, the red envelope recipient information includes: a recipient name, a recipient ID, and the like.

 [0122] In the embodiment of the present invention, some merchant advertisements do not have a merchant red envelope. By reporting the red envelope recipient information to the management server, the management server collects statistics on the number of red envelopes received, so that the merchant can understand the push of the merchant advertisement carrying the merchant red envelope. effect.

 According to the advertisement pushing device provided by the embodiment of the present invention, the management server pushes the merchant identification information of the business district with the parking lot and the parking red envelope corresponding to the business advertisement according to the identification information of the parking lot recognized by the parking lot identification system. The user account bound to the license plate number of the entry vehicle identified by the parking lot identification system, the user logs in the user account through the smart terminal, then slams the parking red envelope, and after reading the merchant advertisement, produces a red envelope issuing instruction to the management server, the management server Transfer the red envelope amount corresponding to the parking red envelope to the user account, the parking lot merchant can accurately push the merchant advertisement information to the parking lot entry vehicle user, and the advertisement pushing method is more attractive, and the advertising promotion effect is better; in addition, the management server also Statistics on the amount of commercial advertisements can be made to facilitate the business to understand the effectiveness of advertising, and to adjust the business offers to achieve the best advertising results.

[0124] An embodiment of the present invention provides an advertisement push terminal, where the advertisement push terminal includes: a processor, a memory, and a computer program stored in the memory and executable on the processor, such as an advertisement push program. The processor executes a computer program that implements the functions of the various ad push device embodiments described above, such as the functionality of the ad push device shown in FIG. [0125] Illustratively, a computer program can be partitioned into one or more modules, one or more modules being stored in a memory and executed by a processor to perform the present invention. The one or more modules may be a series of computer program instructions that are capable of performing a particular function, and are used to describe the execution of a computer program in an advertising push terminal. For example, the computer program can be divided into individual units as shown in FIG.

 [0126] It will be understood by those skilled in the art that the description of the above advertisement push terminal is merely an example, and does not constitute a limitation on the advertisement push terminal, and may include more or less components than the above description, or combine some components, or Different components, such as input and output devices, network access devices, buses, etc.

[0127] The processor may be a central processing unit (CPU), or may be another general-purpose processor, a digital signal processor (DSP), or an application specific integrated circuit (ASIC). ), ready-made programmable gate array

 (Field-Programmable Gate Array, FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, etc. The general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The processor is a control center of the advertisement push terminal, and connects various parts of the entire advertisement push terminal by using various interfaces and lines. .

[0128] The memory can be used to store the computer program and/or module, the processor being implemented by running or executing a computer program and/or module stored in the memory, and recalling data stored in the memory. The advertisement pushes various functions of the terminal. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may be stored. Data created based on the use of the mobile phone (such as audio data, phone book, etc.). In addition, the memory may include a high-speed random access memory, and may also include non-volatile memory such as a hard disk, a memory, a plug-in hard disk, a smart memory card (SMC), and a Secure Digital (SD) card. , Flash Card, at least one disk storage device, flash device, or other volatile solid-state storage device.

[0129] The module/unit integrated by the advertisement push terminal can be stored in a computer readable storage medium if it is implemented in the form of a software functional unit and sold or used as a separate product. Based on this It is understood that the present invention implements all or part of the unit functions in the apparatus of the above embodiment, and can also be completed by a computer program to instruct related hardware, and the computer program can be stored in a computer readable storage medium, the computer program After being executed by the processor, the unit functions of the various device embodiments described above can be implemented. The computer program includes computer program code, and the computer program code may be in a source code form, an object code form, an executable file, or some intermediate form. The computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a USB flash drive, a removable hard disk, a magnetic disk, an optical disk, a computer memory, a read only memory (ROM, Rea d-Only Memory) ), random access memory (RAM), electrical carrier signals, telecommunications signals, and software distribution media.

 The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection of the present invention. Within the scope.

Claims

Claim
 [Claim 1] An advertisement pushing system, wherein the system comprises:
 a parking lot identification system, configured to acquire a license plate number of the vehicle and identification information of the parking lot when the vehicle enters the parking lot, and send the information to the management server;
 a management server, configured to acquire, according to the identification information of the parking lot, a parking red envelope of the parking lot, where the parking red envelope carries merchant identification information of a business district to which the parking lot belongs and a corresponding merchant advertisement; The number is obtained by the user account bound to the license plate number, and the parking red envelope is pushed to the user account; the smart terminal is configured to display the parking red envelope to the user in the user account login state, in the user After the parking red envelope is opened, the merchant identification information is displayed to the user; after the user reads the merchant advertisement by selecting the merchant identification information, a red envelope issuance instruction is generated and sent to the management server;
 The management server is further configured to transfer the red packet amount corresponding to the parking red envelope to the user account after receiving the red envelope issuing instruction.
 [Claim 2] The advertisement pushing system according to claim 1, wherein the merchant identification information carries the merchant red envelope information, and the merchant red envelope information is used to prompt the user to receive the merchant red envelope;
 The management server is further configured to: after receiving the red envelope issuance instruction, transfer the amount of the red envelope corresponding to the parking red envelope to the user account, specifically: the management server is further configured to: when the red envelope is received After the instruction, the parking red envelope and the red envelope amount of the merchant red envelope are all transferred to the user account.
[Claim 3] The advertisement pushing system according to claim 1, wherein the merchant advertisement includes a merchant coupon collection entry, and when the user triggers the merchant coupon collection entry, the coupon is received.
 [Claim 4] The advertisement pushing system according to claim 1, wherein the smart terminal is further configured to report the commercial advertisement reading amount to the management server after receiving the user's selection operation of the merchant identification information Statistical data;
The management server is further configured to perform statistics on the amount of merchant advertisements reported by the smart terminal. The data counts the amount of ad reading by the merchant.
 [Claim 5] The advertisement pushing system according to claim 1, wherein the smart terminal is further configured to: when receiving a user's selection operation of the merchant identification information, report the red packet recipient information to the management server .
 [Claim 6] An advertisement pushing method is applied to a client, and the method includes the following steps:
 After the vehicle enters the parking lot, displaying a parking red envelope at a user terminal where the user account bound to the license plate number of the vehicle is located, the parking red envelope is a parking red envelope of the parking lot; receiving a parking red envelope receiving request of the user, The user displays the merchant identification information bound to the parking red envelope;
 Receiving, by the user, a selection operation of the merchant identification information, displaying a merchant advertisement corresponding to the merchant identification information to the user;
 After determining that the user reads the merchant advertisement, sending a red envelope issuing instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope to the user account
[Claim 7] The advertisement pushing method according to claim 6, wherein the merchant identification information carries the merchant red envelope information, and after determining that the user reads the merchant advertisement, sending the red envelope distribution to the management server Instructing the management server to transfer the red envelope amount of the parking red envelope to the user account, specifically:
 After determining that the user has read the merchant advertisement, sending a red envelope issuance instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope and the merchant red envelope to the user account.
 [Claim 8] The advertisement pushing method according to claim 6, wherein the merchant advertisement includes a merchant coupon collection entry, and when the user triggers the merchant coupon collection entry, the coupon is received.
[Claim 9] The advertisement pushing method according to claim 6, wherein, when receiving a user's selection operation of the merchant identification information, reporting statistics of the merchant advertisement reading amount to the management server, so that The management server performs statistics on the amount of advertisement read by the merchant. The advertisement pushing method according to claim 6, wherein when the user selects the merchant identification information, the redemption recipient information is reported to the management server.
An advertisement pushing device is applied to a client, wherein the device comprises: a parking red envelope display unit, and a user for a user account bound to a license plate number of the vehicle after the vehicle enters the parking lot The terminal displays a parking red envelope, and the parking red envelope is a parking red envelope of the parking lot; the merchant identification information display unit is configured to receive a parking red envelope receiving request of the user, and display the merchant identification information bound to the parking red envelope to the user;
a merchant advertisement display unit, configured to display a merchant advertisement corresponding to the merchant identification information to the user when receiving the user's selection operation of the merchant identification information; and a red envelope issuing instruction sending unit, configured to determine that the user reads After the merchant advertisements, sending a red envelope issuing instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope to the user account.
The advertisement pushing device according to claim 11, wherein the merchant identification information carries the merchant red envelope information, and the red envelope issuing instruction sending unit comprises:
a red packet issuing instruction sending subunit, configured to: after determining that the user reads the merchant advertisement, send a red envelope issuing instruction to the management server, so that the management server transfers the red envelope amount of the parking red envelope and the merchant red envelope to the User account.
The advertisement pushing apparatus according to claim 11, wherein the merchant advertisement includes a merchant coupon collection entry, and when the user triggers the merchant coupon collection entry, the coupon is received.
The advertisement pushing apparatus according to claim 11, wherein the apparatus further comprises: an advertisement reading amount statistical data reporting unit, configured to: when receiving a user's selection operation of the merchant identification information, to the management The server reports the statistics of the merchant advertisement reading amount, so that the management server performs statistics on the advertisement reading amount of the merchant.
The advertisement pushing device according to claim 11, wherein the device further comprises: a red packet recipient information reporting unit, configured to receive the user identification information of the merchant After selecting operation 吋, the red packet recipient information is reported to the management server.
 [Claim 16] An advertisement push terminal, wherein: the advertisement push terminal comprises: a terminal display, a processor, a memory, and a computer program stored in the memory and operable on the processor, The processor executes the computer program and implements the functions of the apparatus of any of claims 11-15.
 [Claim 17] A computer readable storage medium storing a computer program, wherein the computer program is executed by a processor to implement any of claims 11-15 Describe the function of the device.
PCT/CN2017/111724 2017-08-04 2017-11-17 Advertisement pushing system, method and device, terminal and computer-readable storage medium WO2019024330A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN201710661001.4 2017-08-04
CN201710661001.4A CN107622411A (en) 2017-08-04 2017-08-04 A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium

Publications (1)

Publication Number Publication Date
WO2019024330A1 true WO2019024330A1 (en) 2019-02-07

Family

ID=61088822

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/111724 WO2019024330A1 (en) 2017-08-04 2017-11-17 Advertisement pushing system, method and device, terminal and computer-readable storage medium

Country Status (2)

Country Link
CN (1) CN107622411A (en)
WO (1) WO2019024330A1 (en)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110276401A1 (en) * 2010-05-10 2011-11-10 Research In Motion Limited Research In Motion Corporation System and method for distributing messages to an electronic device based on correlation of data relating to a user of the device
CN104361508A (en) * 2014-11-21 2015-02-18 北京金和软件股份有限公司 Advertisement precision marketing method based on APP self-service platform
CN106710012A (en) * 2015-11-13 2017-05-24 吕宾乐 Intelligent parking control method integrating fee collecting and advertisement pushing and intelligent parking control system thereof

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103226782A (en) * 2013-04-18 2013-07-31 广州易赢信广告有限公司 Method and system for pushing advertising message to mobile equipment
KR101556947B1 (en) * 2015-03-31 2015-10-06 파킹클라우드 주식회사 Parking lot management method, parking lot managing server and parking lot managing system
CN105550895A (en) * 2015-12-07 2016-05-04 美的集团股份有限公司 Store member service providing method and system, electronic member card and control center
CN105761101A (en) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 High-precision advertisement push system and method of mobile terminal based on mutual selection

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110276401A1 (en) * 2010-05-10 2011-11-10 Research In Motion Limited Research In Motion Corporation System and method for distributing messages to an electronic device based on correlation of data relating to a user of the device
CN104361508A (en) * 2014-11-21 2015-02-18 北京金和软件股份有限公司 Advertisement precision marketing method based on APP self-service platform
CN106710012A (en) * 2015-11-13 2017-05-24 吕宾乐 Intelligent parking control method integrating fee collecting and advertisement pushing and intelligent parking control system thereof

Also Published As

Publication number Publication date
CN107622411A (en) 2018-01-23

Similar Documents

Publication Publication Date Title
CA2773132C (en) Location-aware advertising to parking location users
US8626627B2 (en) Providing online promotions through social network platforms
US7769633B2 (en) Real-time wireless e-coupon (promotion) definition based on available segment
AU2007355525B2 (en) System and method of mobile device advertising
US7933799B2 (en) Method and system for payment and/or issuance of credits via a mobile device
US8090613B2 (en) System and method for real-time management and optimization of off-line advertising campaigns
US20130262221A1 (en) System and method for providing endorsed electronic offers between communication devices
US20100088170A1 (en) Managing Internet Advertising and Promotional Content
JP5675589B2 (en) Data collection and targeted advertising system
US20120054002A1 (en) Social network appreciation platform
US8301495B2 (en) System and methods for discount retailing
US20090197582A1 (en) Platform for mobile advertising and microtargeting of promotions
KR101217045B1 (en) Critical mass billboard
EP2184710B1 (en) Method for generating an electronic coupon, coupon holding device, system for generating an electronic coupon, electronic coupon and computer program product
US20060026070A1 (en) Electronic coupon transaction system and method
JP5399414B2 (en) Multiple actions and icons for mobile advertising
US20120089461A1 (en) Method for improved advertising on a mobile device
US8626818B2 (en) System and method for generating user contexts for targeted advertising
US20080319650A1 (en) Method and system for delivering advertisements to mobile terminals
US9299078B2 (en) Targeting messages
US7568211B2 (en) System and method to implement business model for advertising revenue by detecting and tracking audience members who visit advertiser designated locations
US20130124278A1 (en) Methods, apparatus and systems for providing a multi-purpose task completion platform
US20120005026A1 (en) Methods, systems and computer readable media for utilizing a consumer opt-in management system
JP4899540B2 (en) Advertising service system
JP2002074164A (en) Advertisement method and awareness server

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 17919743

Country of ref document: EP

Kind code of ref document: A1