KR20200079463A - System for providing local based advertisement platform using reward point - Google Patents

Abstract

The present invention relates to a regional-based advertising platform system based on reward points, which provide advertising in the region of a user through a reward application, and grants points as a price for that. According to the present invention, the regional-based advertising platform system comprises: a plurality of user terminals wherein a reward application which can be executed is installed, and which provides advertisement content on the products of an advertising provider through the reward application; a reward application server which provides a plurality of advertisement contents to the user terminals accessed through a wired/wireless communication network, and provides the user terminals with the reward points which can pay for the products corresponding to the advertisement content selected by the user terminals; and a plurality of advertisement provider terminals which can access the reward application server through the wired/wireless communication network, and register the advertisement content on the reward application server.

Description

Region-based advertising platform system based on reward points {SYSTEM FOR PROVIDING LOCAL BASED ADVERTISEMENT PLATFORM USING REWARD POINT}

The present invention relates to a regional-based advertising platform system, to provide an advertisement in a region where a user is located through a reward app (APP), and accordingly to a regional-based advertising platform system based on reward points to pay points in exchange. It is about.

With the rapid development of communication technology, the Internet has been able to expand the business area to the world as the medium of the global scale commerce system, thus supporting online commerce crossing national and international famous goods. The service system to be used is frequently used.

In particular, as the Internet supports the connection of many networks around the world, people all over the world today are free to search for information, watch news, and trade a variety of goods through the Internet. .

Due to the Internet's ability, the number of Internet users is increasing day by day, and various Internet sites to satisfy the needs of users are also increasing day by day.

In addition, many companies are using the fact that the Internet is connected to the world, sending advertisements for their promotion and marketing strategies to the Internet. In particular, most internet sites serve banner-type advertisements.

These conventional Internet sites contract with various advertisement sponsors (or sponsors) by varying advertisement costs depending on the panel size of the advertisement to be serviced, the location where the panel is displayed, or the advertisement service time.

On the other hand, it provides a point accumulation service that accumulates points according to the user's use performance or payment performance. In particular, in order to increase the advertising effect, the advertisement provider provides points as a reward for the advertisement demand of the advertisement consumer. .

However, since these points are not directly related to local-based advertising services, it is necessary to have an efficient means of affiliation between point-earning companies and advertising companies.

Republic of Korea Patent Publication No. 10-2005-0074457 (2005.07.18) Republic of Korea Patent Publication No. 10-2015-0063245 (2015.06.09)

The present invention has been devised to solve the above-described problems, and provides a user with advertisements in the corresponding region, and provides a reward point that can be used for payment when purchasing a product at an affiliated store for a user who consumed the advertisement, to the user It aims to provide discount-based benefits and various advertising services, and to provide merchants with an area-based advertising platform system based on reward points that can increase sales through partnerships between advertising providers.

However, the object of the present invention is not limited to the above-mentioned object, other objects not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, a region-based advertising platform system based on reward points according to a preferred embodiment of the present invention, an executable reward app is installed, and provides advertising content for products of an advertisement provider through the reward app A plurality of user terminals; A reward app server providing a plurality of advertisement contents to the user terminal connected through a wired/wireless communication network, and providing a reward point to the user terminal for payment when purchasing a product corresponding to the advertisement content selected by the user terminal; And a plurality of advertisement provider terminals capable of accessing the rewards app server through the wired/wireless communication network and registering the advertisement content to the rewards app server, wherein the rewards app server registers advertisement content for the product An advertisement content providing unit providing content list information corresponding to a plurality of registered advertisement content to the user terminal and providing advertisement content selected through the advertisement provider terminal in the content list information; A reward app control unit controlling the advertisement content providing unit to provide the content list information to the user terminal according to the set condition information; A location information confirming unit confirming a location of the user terminal where the reward app is activated, and an affiliate store adjacent to the location of the user terminal; A merchant information registration unit for registering location information for a plurality of merchants and discount coupons provided by the merchant; A reward point providing unit for providing the user terminal with a reward point for payment when purchasing the product corresponding to the advertisement content for the user terminal provided with the advertisement content; A discount coupon providing unit for the user terminal provided with the advertisement content information and providing the discount coupon to the user terminal that can be used when purchasing a product at the affiliate store and registered in the affiliate store information registration unit; And a user information storage unit for storing user information including personal information and preference information of a user corresponding to the user terminal, information on the discount coupon provided by the discount coupon providing unit, and information on the reward point. Then, the advertisement provider terminal sets the range of the advertisement content area of the advertisement content, selects an affiliate store that provides the discount coupon in association with the advertisement content, or through the automatic determination method of the reward app controller Select and register to the advertisement content providing unit, and the automatic determination method determines the affiliated stores within a predetermined neighboring range from the location information of the advertisement provider terminal in the reward app control unit or utilizes the information of affiliated stores with a large number of visitors It is a method of determining, and the reward app control unit controls the advertisement content providing unit to generate the content list information in a distance order based on the location information of the user terminal.

According to the regional-based advertising platform system based on the reward point of the present invention, based on the user's location, the user provides advertisements in the corresponding region to the user, and the reward point that can be used for payment when purchasing goods at the affiliated store for the user who provided the advertisement There is a feature that can provide a variety of discounts and advertising services to users by providing.

In addition, according to the present invention, there is an advantage that can increase sales through partnership between the affiliated store and the advertising provider by allowing the user to directly use the payment when purchasing the product through the reward points provided to the user.

1 is a configuration diagram schematically showing the configuration of a regional-based advertising platform system based on reward points according to a preferred embodiment of the present invention.
2 is a block diagram schematically showing the configuration of a reward app server according to the present invention.
3 and 4 are exemplary views showing a screen of a reward app implemented in a region-based advertising platform system according to the present invention.
5 is a flowchart illustrating a region-based advertisement process using a region-based advertisement platform system based on reward points according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains may easily practice.

The embodiments of the present invention may be modified in various forms, and the scope of the present invention should not be interpreted as being limited to the embodiments described in detail below. In the drawings, parts not related to the description are omitted in order to clearly describe the present invention, and it should be noted that the same parts may be indicated by the same reference numerals throughout the specification.

Throughout the specification, when a part “includes” a certain component, this means that other components may be further included rather than excluding other components unless specifically stated to the contrary. In addition, terms such as “…part”, “…group”, “module”, and “block” described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. Can be implemented as

1 is a block diagram schematically showing the configuration of a regional based advertising platform system based on a reward point according to a preferred embodiment of the present invention, and FIG. 2 is a block diagram schematically showing the configuration of a reward app server.

As shown in the figure, the region-based advertising platform system 10 based on reward points may be formed to include a wired/wireless communication network 100, a user terminal 200, a reward app server 300, and an advertisement provider terminal 400. Can.

The wired/wireless communication network 100 is a communication network connecting the user terminal 200, the reward app server 300, and the advertisement provider terminal 400 by wire or wireless.

When the wired/wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) Data communication. For reference, a mobile radio communication network includes a base station (BTS), a mobile switching center (MSC), and a home location register (HLR), an access gateway that enables transmission and reception of wireless packet data, and a PDSN (Packet). Data Serving Node).

In addition, when the wired/wireless communication network 100 is implemented as a wired communication network, data communication may be performed according to an Internet protocol such as Transmission Control Protocol/Internet Protocol (TCP/IP).

The user terminal 200 is a terminal used by a user who visits an affiliated store (not shown). In the drawing, a smart phone is described as an example, but is not limited to a smartphone, and a tablet PC and a slate A PC (slate PC), a notebook computer (notebook computer), a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player) may be applicable.

The user terminal 200 is not limited to the above-mentioned types, and includes a portable terminal capable of communicating with an external device, reading a connection code such as a QR code, and executing a reward app (APP) interworking with the access code. Can.

Accordingly, the user terminal 200 of the present invention can receive advertisement content for a product registered through the advertisement provider terminal 400 through an activated reward app, as shown in FIG. 2.

At this time, the reward app activated through the user terminal 200 is activated through a separate execution program installed in the user terminal 200, or includes merchant information such as a QR code that can be provided in a specific place of each merchant. It can be activated by scanning the access code, and the user can be provided with various services through the activated reward app.

The reward app server 300 provides the advertisement content selected by the user to the user terminal 200 through the reward website, for example, advertisement content such as advertisement video, image, and text, and payment when purchasing a product corresponding to the advertisement content Possible reward points may be provided to the user terminal 200 that consumes the advertisement content.

Specifically, the reward app server 300 according to the present invention, as shown in FIG. 3, the advertisement content providing unit 310, the location information checking unit 320, the affiliate store information registration unit 330, the reward point providing unit 340 ), a discount coupon providing unit 350, a user information storage unit 360, and a reward app control unit 370.

The advertisement content providing unit 310 may register advertisement content for a product through the advertisement provider terminal 400 and provide content list information corresponding to a plurality of registered advertisement contents to the user terminal 200. In addition, the advertisement content selected from the content list information provided to the user terminal 200 may be provided to the user terminal 200.

The location information checking unit 320 may check the location of the user terminal 200 on which the reward app is activated, and the affiliate store adjacent to the location of the user terminal 200. For example, when the user terminal 200 activates the reward app through the access code, the reward app server 300 may check the location of the merchant through the merchant information included in the access code. In addition, after checking the Internet or online access location by utilizing the Global Positioning System (GPS) information of the user terminal 200 with the reward app activated, the corresponding merchant is moved to the location of the merchant closest to the location of the user terminal 200. Can be confirmed.

Although not specifically illustrated, the affiliate store information registration unit 330 may register information about a number of affiliate stores, location information, and discount coupons provided by the affiliate store through an administrator of the affiliate store or the reward app server 300.

The reward point providing unit 340 may provide the user terminal 200 with a reward point that can be paid when a product corresponding to the advertisement content is purchased for the user terminal 200 provided with the advertisement content selected by the user through the reward app. have. These reward points may be provided in the form of a coupon or may be provided to the user in various forms, such as an earning point method.

The discount coupon providing unit 350 is used when purchasing a product at an affiliated store nearest to the user terminal 200 identified through the affiliate store, for example, the location information checking unit 320, for the user terminal 200 provided with advertisement content information. In order to be possible, the discount coupon registered in the affiliate store information register 330 may be provided to the user terminal 200 through the reward app.

* The user information storage unit 360 is the information of the user terminal 200, that is, the user's personal information corresponding to the user terminal 200 and the user's preference information, for example, advertisement content with high interest, frequent merchant information, etc. User information including a, the discount coupon providing unit 350 may store information about the discount coupon provided to the user terminal 200 and information about the reward point provided by the reward point providing unit 340.

In addition, the reward app control unit 370 transmits the content list information to the user terminal 200 according to any one of the set condition information, the location base of the user terminal 200 and the user preference information stored in the user information storage unit 360. Can provide.

Specifically, the reward app control unit 370 may control the advertisement content providing unit 310 to generate and provide advertisement content list information in a distance order based on the location information of the user terminal 200. In addition, the reward app control unit 370 may control the advertisement content providing unit 310 to generate advertisement content list information based on user preference information.

In order to generate the advertisement content list information, the control of the advertisement content providing unit 310 through the reward app control unit 370 may be performed by a user's selection.

In addition, the reward app control unit 370 provides a discount coupon to the user terminal 200 to provide a discount coupon of a merchant nearest to the location of the user terminal 200 where the reward app is activated through the location information checking unit 320. 350 can be controlled.

In addition, the reward app control unit 370 checks the discount coupons that have not been used for a set period among the information on the discount coupons stored in the user information storage unit 360, and sends them to the corresponding user terminal 200 through the activated reward app. It can be notified or notified through a separate message. Therefore, it is possible to prevent problems such as the inability to use the discount coupon held by the user after the use period has elapsed.

In addition, the reward app control unit 370 checks whether there is an affiliate store or an adjacent affiliate store corresponding to the current location of the user terminal 200 among the information on the discount coupon stored in the user information storage unit 360, and the discount coupon of the affiliate store When it is determined that the information on the user information storage unit 360 is stored, the user terminal 200 may be notified to the user through a message through a reward app or a separate message.

In particular, in the reward app control unit 370 of the reward app server 300, when the content of the advertisement content selected by the user terminal 200 does not match the product content of the merchant, for example, the merchant is a coffee merchant, advertising content In the case of contents related to a gym subscription, a discount coupon that can be used when purchasing products such as coffee or beverages at a coffee affiliate store may be additionally provided to the user terminal 200.

In addition, the reward app control unit 370 additionally adds event information such as a quiz while providing advertisement content to the user terminal 200 (for example, watching an advertisement in the case of a video) or after providing advertisement content. Can provide.

Specifically, when the answer received from the user terminal 200 is the correct answer by performing a question related to the advertisement content played by the reward app control unit 370 of the reward app server 300, additional rewards in addition to the reward points provided to the user In addition to providing discount points or performing a question when purchasing a product at an affiliate store, an additional discount coupon may be provided in addition to the discount coupon available according to the response.

In order to implement the above-described operation, the reward app server 300 has the same configuration as a conventional web server in hardware, and various types of software, such as C, C++, Jaba, Visual Basic, Visual C, etc. It includes program modules that are implemented through languages and perform various functions.

In addition, it can be implemented using web server programs provided in various ways according to operating systems such as DOS, Windows, Linux, Unix, and Macintosh on general server hardware. As representative examples, a website used in a Windows environment, an Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a Unix environment may be used.

In the reward app activated through the user terminal 200, although not specifically shown, an advertisement management field, which is an area where advertisement content is displayed, a coupon field displaying discount coupons of an affiliate store, and an event displaying guide information about event information Menu information for selecting a field capable of displaying various services, such as a stamp field for accumulating a stamp granted when a product is purchased at a specific merchant, may be displayed.

The advertisement provider terminal 400 is a terminal of an advertiser that registers advertisement content in the advertisement content providing unit 310 of the reward app server 300 and executes advertisements.

The advertisement provider terminal 400 accesses the Rewards App Server 300 through a Rewards App or website to apply for an advertisement provider subscription, and when the subscription application is granted and a Rewards Affiliate Agreement is established, advertisement content and advertisement content execution Conditions (advertisement schedule, merchant selection, etc.), advertisement content registration fee payment, etc. are performed.

In addition, the advertisement provider terminal 400 is not limited to the type, such as a smart phone (smart phone), desktop PC (desktop PC), and the advertisement provider terminal 400 is provided with a location information grasping means capable of grasping location information By transmitting the identified location information to the reward app server 300, these information may be stored in association with the advertisement content in the advertisement content providing unit 310.

For reference, the location information grasping may use GPS location information in the case of a smartphone, and various location grasping means such as the use of an Internet IP connection location in the case of a desktop PC.

Accordingly, as shown in FIG. 4, the advertisement provider terminal 400 accesses the reward app server 300 and registers the advertisement content in the advertisement content providing unit 310, thereby displaying the range of the advertisement available area of the advertisement content. Affiliate stores that can be set and provide discount coupons in connection with advertising content can also be directly selected or arbitrarily selected within the range of the advertising area.

In the case of direct selection, among the plurality of affiliated stores installed in each region, an affiliate provider in a region or a specific location affiliated with an access code capable of activating the reward app of the user terminal 200 is directly selected through the advertisement provider terminal 400. Can.

In addition, the method automatically determined by the reward app control unit 370 of the reward app server 300 receives location information from the advertisement provider terminal 400, and a predetermined adjacent range is set in the location information of the advertisement provider terminal 400. It is possible to determine the merchants in the market, or by using information such as merchants with a large number of visitors.

As described above, according to the region-based advertisement platform system of the present invention, a reward point that can be used for payment when a product is purchased at an affiliated store for an advertisement provided to a user based on the user's location and for a user who provided the advertisement, and By providing discount coupons and the like, various discounts and advertisement services can be provided to users.

In addition, although not specifically shown, the reward points provided to the user through the reward app server of the present invention may be configured to be used when purchasing products at all affiliated stores registered on the reward app server.

5 is a flowchart illustrating a region-based advertisement process using a region-based advertisement platform system based on reward points according to the present invention.

1 to 5, first, the advertisement content is registered through the advertisement provider terminal 400 in the reward app (APP) or a separate website in the reward app server 300 (S101).

At this time, the reward app server 300 may register advertisement content of an advertisement provider by receiving information of an advertisement content, an advertisement schedule, a reward amount to pay a reward point, and an affiliate store to place an access code.

Here, the advertisement content is an advertisement provider advertisement to be advertised through the reward app activated in the user terminal 200, and may have various types of contents such as photo image advertisement, video advertisement, and audio advertisement. Also, the advertisement schedule may correspond to a date and schedule for displaying advertisement content.

In particular, accordingly, when the advertisement provider terminal 400 registers the advertisement content to the reward app server 300, the advertisement content area of the advertisement content may be set, and a discount coupon may be provided in connection with the advertisement content. Affiliated merchants can also choose directly within the scope of the advertised area or at random.

In particular, when activating the reward app through a connection code such as a QR code installed in a merchant, there is a feature that can increase the advertising efficiency for the merchant where the access code is installed.

For example, if the advertisement provider who registered the advertisement contents is'a restaurant located in Gangnam-gu, Seoul,' the access code is placed in a coffee merchant located in other regions such as Gyeongnam, Jeonnam, Jeonbuk, and Chungnam, not a coffee merchant located in Gangnam-gu. If you do, you don't have to induce users to watch ads.

Thereafter, when the reward app is activated by the access code or a separate execution program in the user terminal 200 (S102), the reward app server 300 provides a list of registered advertisement contents based on the user's location information, and the user terminal In step 200, a desired advertisement content is selected from these advertisement content lists (S103).

At this time, the reward app server 300 checks whether the content of the selected advertisement content matches the product content of the affiliated store according to the location of the user terminal 200 (S104).

Here, the reward app server 300, if the content of the advertisement content selected by the user terminal 200 does not match the product content of the affiliated store, after the advertisement content is provided, the reward point that can be paid when purchasing the product corresponding to the advertisement content and the corresponding affiliate store In order to provide a discount coupon that can be used when purchasing a product in the user terminal 200 (S105).

In addition, when the content of the selected advertisement content matches the product content of the affiliated store, the reward app server 300 provides a reward point for payment when purchasing a product corresponding to the advertising content (S106).

Then, the reward app server 300 additionally provides event information such as a quiz (S107).

At this time, the provided event information may be provided while providing advertisement content to the user terminal 200.

When a response is received from the user terminal 200 by performing a question related to the advertisement content provided by the reward app server 300 (S108), an additional reward point is provided in addition to the reward point provided to the user, or available when purchasing a product at an affiliate store In addition to the discount coupon, an additional discount coupon is provided (S109).

The above description of the present invention has been described with reference to the embodiments shown in the drawings, but these are merely exemplary, and those skilled in the art can understand that various modifications and other equivalent embodiments are possible therefrom. will be. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

10: Advertising platform system
100: wired and wireless communication network 200: user terminal
300: Rewards App Server 310: Advertising content provider
320: location information confirmation unit 330: affiliate store information registration unit
340: reward point providing unit 350: discount coupon providing unit
360: User information storage 370: Rewards App Control
400: advertisement provider terminal

Claims (1)

A plurality of user terminals in which an executable rewards app is installed and provides advertisement content for products of an advertisement provider through the rewards app;
A reward app server that provides a plurality of advertisement contents to the user terminal connected through a wired/wireless communication network, and provides a reward point to the user terminal for payment when purchasing a product corresponding to the advertisement content selected by the user terminal; And
It includes; a plurality of advertisement provider terminals that can be connected to the reward app server through the wired/wireless communication network and register the advertisement content in the reward app server;
The reward app server,
An advertisement content providing unit that registers advertisement content for the product, provides content list information corresponding to a plurality of registered advertisement content to the user terminal, and provides advertisement content selected through the advertisement provider terminal in the content list information ;
A reward app control unit controlling the advertisement content providing unit to provide the content list information to the user terminal according to the set condition information;
A location information confirming unit that checks the location of the user terminal where the reward app is activated, and checks an affiliate store adjacent to the location of the user terminal;
A merchant information registration unit for registering location information for a plurality of merchants and discount coupons provided by the merchant;
A reward point providing unit for providing the user terminal with a reward point for payment when purchasing the product corresponding to the advertisement content for the user terminal provided with the advertisement content;
A discount coupon providing unit for the user terminal provided with the advertisement content information and providing the discount coupon to the user terminal that can be used when purchasing a product at the affiliate store and registered in the affiliate store information registration unit; And
And a user information storage unit for storing user information including personal information and preference information of a user corresponding to the user terminal, information about the discount coupon provided by the discount coupon providing unit, and information about the reward point. ,
The advertisement provider terminal sets a range of the advertisement content area of the advertisement content, selects an affiliate store providing the discount coupon in association with the advertisement content, or selects the affiliate store through an automatic determination method of the reward app control unit To register with the advertisement content provider,
The automatic determination method
In the reward app control unit, it is a method of determining affiliated stores within a predetermined neighboring range from location information of the advertisement provider terminal or utilizing information of affiliated stores with a large number of visitors,
The reward app control unit
An area-based advertising platform system based on a reward point that controls the advertisement content providing unit so that the content list information is generated in a distance order based on location information of the user terminal.

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