KR101725937B1 - Code issue system and service method for using the same - Google Patents

Abstract

The present invention is characterized in that when information (promotion information) for promoting or promoting a commodity is registered, the registered promotional information is inserted into the code and issued as a new code, and if there is access information to the Internet site in addition to the promotion information, The present invention also provides a code issuing system and a service method thereof for generating a page and distributing it to a terminal along with a new code or displaying it on an off-line printed matter and distributing the page to a user,

Description

TECHNICAL FIELD [0001] The present invention relates to a code issuing system,

The present invention relates to a code issuing system and a service method thereof. More particularly, the present invention relates to a code issuing system and a service method thereof. More particularly, when information (promotion information) for promoting or promoting a commodity is registered, the registered promotional information is inserted into a code, issued as a new code, To a terminal on-line or distributes it to a user in an off-line printed matter and distributes the code to a user, and then provides the additional information by interworking the new code with the location-based service, and a service method thereof.

Nowadays, according to the generalization of the Internet, the address of the Internet site providing the product information or the purchase information of the product is displayed in a part of the product advertisement area in the newspaper, magazine, catalog, and the like. This is a marketing method for attracting readers who read the advertisement beyond simple advertisement level to realistic product purchase.

However, such a marketing method has a problem in that it is inefficient from a practical point of view. In other words, when a reader sees a product advertisement that is interested in viewing a newspaper or a magazine, the user directly memorizes or notes the address of the corresponding Internet site, and then purchases the product by accessing the Internet site none.

Therefore, in recent years, a code including an advertisement text and information has been utilized to overcome the unreasonable point of the conventional commercial advertisement method and to guide readers who read the advertisement more effectively to realistic product purchase. That is, a code including advertisement information is displayed together with a print medium such as a newspaper or a magazine, and when the reader recognizes the code through the terminal, the advertisement information included in the code, that is, the specific site or specific information is provided to be connected.

The present invention proposes a system for issuing a code for the transmission of code-based information and proposes a promotional service model using the system.

The present invention has been created in view of the above-mentioned needs. It is an object of the present invention to provide a system and a method for providing promotional information, And a method and system for providing additional information by linking a new code with a location-based service by distributing the generated general Internet site through a mobile dedicated page and providing it to a terminal together with a new code, have.

To this end, according to a first aspect of the present invention, a code issuing system according to the present invention is characterized in that a code issuing system according to the present invention issues a new code containing publicity or promotion information about a commodity, transmits a new code issued, Code providing device; And a plurality of user terminals that recognize the new code distributed by the code providing device and extract promotional or promotion information of a product mapped to the new code and participate in the promotion through the extracted information.

According to a second aspect of the present invention, there is provided a code providing apparatus according to the present invention, which inserts information inputted by a request of a promo information provider into a data area of a code to generate a new code and sets a distribution method of the new code An issuing module; A code DB including distribution information for the new code generated by the issuing module, promotion information inserted in the new code, and information of a mobile dedicated web page related to the promotion information; And a mobile-dedicated web page to provide the mobile-specific web page with the new code or to provide the generated mobile-specific web page with a social network system (SNS) And a mobile web interworking management module operable to interwork with the mobile communication network.

According to a third aspect of the present invention, there is provided a terminal according to the present invention, which, when a new code containing promotional or promotional information of a commodity is provided, acquires the video of the new code through photographing, If there is a code reader, extracts the code information of the new code through the code reader, and if the code reader does not exist, transmits an error message to the service providing device, And the promotional brief information is provided as a text message through the callback URL from the device.

According to a fourth aspect of the present invention, there is provided a method of providing a code issuance service in a server for issuing a code, the method comprising: receiving promotion or promotion information of a commodity for issuing the code; A step of recording promotional information or promotional information of a received product in one code and issuing the new code as a new code; Distributing the new code by transmitting or publishing the new code; And if the location confirmation request is received with respect to the promotion information included in the new code, checking the location of the promotion information through the location-based service and providing the location information to the user terminal.

According to a fifth aspect of the present invention, there is provided a method of issuing and distributing a code according to the present invention, comprising the steps of: receiving publicity or promotion information of a product for issuing the code; Generating new code by storing promotion information or promotion information of the input product in one code; Setting a distribution method for the generated new code; Automatically creating a mobile-only web page in response to a user's request for the advertisement or promotion information of the product; Providing the mobile dedicated web page with the new code, or providing the web page to a plurality of terminals through a social network system.

According to a sixth aspect of the present invention, there is provided a method of providing a service in a terminal in which a code-based service is provided in association with a code providing device through a communication network, the method comprising: Acquiring an image of the new code through shooting if the new code containing the promotion information is received; Confirming whether or not a code reader is present to extract promotional information of the product from the image of the new code; And if the code reader is present, extracts code information of the new code through the code reader, and if the code reader does not exist, transmits an error message to the code providing device, And receiving the message as a text message.

According to a seventh aspect of the present invention, there is provided a system for issuing a code according to the present invention, wherein when a promotional information is inputted and a code issuance thereof is requested, the system is connected to a server on a network having a function of issuing a new code and automatically generating a mobile- A code providing device for receiving a new code or a mobile dedicated web page from a server on the network; And a step of recognizing the new code distributed from the code providing device or the mobile dedicated web page and extracting promotion information of a product mapped with the new code, or accessing the mobile dedicated web page, And a user terminal of the mobile terminal.

According to the present invention, information for promoting or promoting a product can be issued as a single code, provided to a plurality of terminals through SMS / MMS, or provided through printed materials on an offline basis, thereby providing a publicity and marketing effect to various users .

In addition, it is possible to maximize the social commerce through the SNS by distributing the new code issued to the home terminal using the SNS (Social Network Service) such as Twitter or Facebook through the smart phone, It is possible to activate the Mashup service by providing the supplementary information by linking the promotion information with the location based service.

1 is a diagram illustrating a network configuration of a code issuing system according to an embodiment of the present invention.
2 is a detailed view of a code providing apparatus according to an embodiment of the present invention;
FIG. 3 schematically illustrates main functions of a code issuing system according to an embodiment of the present invention; FIG.
4 is a flowchart illustrating a process of issuing a code using a code issuing system according to an embodiment of the present invention.
5 is a flowchart illustrating a process of providing a promotional service using a code issued through a code issuing system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description. Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

The new code mentioned in the present invention can be applied variously regardless of the one-dimensional and two-dimensional code types as long as it can accommodate a large-capacity QR code capable of inserting various information, PDF417, DataMatrix, Maxicode and other large- Do.

Hereinafter, an embodiment according to the present invention will be described with reference to the drawings.

FIG. 1 is a diagram illustrating a network configuration of a code issuing system according to an embodiment of the present invention. FIG. 2 is a detailed view of a code providing server according to an embodiment of the present invention.

1, a code issuing system according to the present invention includes a plurality of terminals 100 owned by each user, a code providing device (e.g., a terminal device) 100 for issuing / distributing a new code in association with the terminal 100 through a communication network 200 300, an SMS / MMS 500 and a location-based device 600 for providing a promotional service to a new code issued by the code providing device 300.

Here, the terminal 100 receives the new code issued by the code providing device 300 and extracts the information included in the new code. And we participate in promotions through extracted information.

The terminal 100 also distributes the new code received from the code providing device 300 to the terminal 100 associated with the SNS service or to a plurality of other terminals.

The terminal 100 can directly acquire the advertisement or promotion information of the desired product through the new code issued by the code providing device 300 but can acquire desired information by accessing the related web site 400. [ In this case, information on the related web site 400 is stored in the new code. For example, if you want to provide promotional content such as discount coupons, free coupons, and videos through new code, you can directly record the above promotional content in the new code. However, Content can be provided.

The terminal 100 according to the embodiment of the present invention can be applied to any type of terminal if it is a terminal capable of transmitting and receiving data through the communication network 200 and acquiring promotion information contained in a new code. For example, a PC, a PDA, a digital camera, a web cam, a mobile communication terminal, and the like can be applied.

The communication network 200 refers to a network that provides services through wired / wireless communication with the terminal 100. That is, the communication network may be a wired Internet network, and may include a wireless data network (Internet network, IMS, etc.) connected through a mobile communication network (CDMA, W-CDMA, etc.) . Specifically, the CDMA network may be connected to the data network through a PDSN (Packet Data Serving Node), and the W-CDMA network may be connected to the data network through a GGSN (Gateway GPRS Support Node). In addition, in areas such as hot-spot, it can be connected to the Internet network through short-range communication such as Bluetooth and Wi-Fi.

The code providing device 300 issues a new code containing promotional information on a product and transmits a new code to a plurality of terminals 100 using a text message service or displays the new code on a printed matter do.

Here, as described above, the promotion information may be the promotional content itself such as a discount coupon, a free coupon, a moving image, or access information of a medium that can access the promotional content, that is, a URL address of a related web site.

The configuration of the code providing device 300 for implementing this will be described in detail with reference to FIG.

The SMS / MMS device 500 is a device for managing a service related to message transmission and can provide a message to the terminal 100 with a new code issued by the code providing device 300. Short Massage Service (SMS) transmits short text messages, and Multimedia Massage Service (MMS) transmits multimedia data such as long texts, moving images, and images.

The SMS / MMS apparatus 500 according to the embodiment of the present invention uses the new codes issued through the code providing apparatus 300 and the information on the mobile dedicated page to transmit messages to the plurality of terminals 100. [

The location-based device 600 provides additional information by linking the new code issued by the code providing device 300 with the location-based service. To this end, the location-based device 600 includes a location based system (LBS), and determines the location of a zone (a company store, a place, etc.) for providing promotion information through a base station or a Global Positioning System (GPS) do. And the detected position information can be mapped and provided on the electronic map based on the geographical information.

Also, the location-based device 600 may determine the location of the terminal 100 through the LBS and provide the location of the terminal 100 and the location of the zone providing the promotion information. At this time, the location of the zone providing the promotion information can be relatively provided from the position of the terminal 100. In this case, the terminal 100 is provided with a position confirmation receiver capable of checking the position of the terminal.

2, the code providing device 320 may include a communication interface module 321, an issuing module 322, a code DB 323, a mobile communication module 323, and a mobile communication module 324, for issuing and distributing information for promoting or promoting goods, A web link management module 324, and the like.

The communication interface module 321 receives the promotion information related to the goods through the communication network 200 and transmits the promotion information to the issuing module 322 and the mobile web interworking management module 324. The issuing module 322 and the mobile web interworking management module 322, (324) and mobile dedicated page information to the SMS / MMS device (500).

The issuing module 322 includes a code generating unit 322a for inserting the information input by a request of an advertiser or a service provider or a user (hereinafter referred to as a promotional information provider) into a data area of a code to generate a new code, And a code transmission setting unit 322b for setting how the code is to be distributed. The distribution method can use an SMS / MMS message transmission method, and can be directly used for downloading at the request of the user, or can be distributed offline to the printed matter. Also, it can be transmitted by e-mail or data transmission by Bluetooth or WiFi.

The information input by the request of the promotional information provider includes any one of the promotional contents or the access information of the medium that can access the promotional contents (hereinafter referred to as " promotional information " A telephone number of a company providing a promotion or a promotion related to the goods, an address, and an address of a related web site.

In this embodiment, the issuance module 322 is basically based on setting a new code as a QR code, but it can be set variously if codes capable of accommodating other large-capacity information exist. At this time, the issuing module 324 may be configured to variously select new codes and to issue selected codes to new codes.

The code DB 323 stores the new code generated by the issuing module 322 and distribution information for the new code, the promotion information inserted in the new code, the information of the mobile dedicated web page related to the promotion information, and the like.

The mobile web interworking management module 324 provides the promotion information through the mobile terminal of the mobile environment according to the request of the promotion information provider and manages the service providing the mobile exclusive web page in cooperation with the other service .

That is, the code website management unit 324a can automatically generate a predetermined mobile-dedicated web page so as to provide the promotion information mapped to the new code through the terminal of the mobile environment. In addition, when the information of the related web site is included in the promotion information mapped to the new code, the code website managing unit 324a can automatically generate the relevant web site as a mobile dedicated web page and manage the same.

The SNS interworking unit 324b provides a service for providing a mobile-dedicated web page to a mobile terminal of another user using a social network system, and the promoter interworking unit 324c provides a promotional service mapped with the new code interlockingly .

In addition, the mobile web interworking management module 324 may provide the promotion information mapped with the new code in cooperation with the location-based service.

Accordingly, when the terminal 100 is a mobile communication terminal, the mobile web interworking management module 324 accesses a mobile-dedicated web page and can use the promotional service provided from the related web site as it is.

The code issuing system of the present invention configured as described above has a main function as shown in FIG. That is, if the promotion information for code issuance is registered in the code providing device 300, the QR code is issued with the new code for the promotion information, and a mobile dedicated web page is automatically generated according to the user's selection. The newly generated code and the mobile dedicated web page are transmitted to the off-line by being transmitted in an SMS / MMS message or displayed on a printed matter.

After the distribution, the terminal 100 receives the message or recognizes the QR code posted on the printed matter, detects the promotional information inserted in the QR code, and if the associated website address is associated with the promotional information, To the corresponding address. At this time, if the terminal 100 is the mobile terminal 100, the user can directly access the web page through a mobile dedicated web page.

For example, if there is no reader capable of recognizing the QR code in the terminal 100, the terminal 100 notifies the code providing device 300 of the recognition error message and notifies the code providing device 300 that the code- (callback) URL service to send the address of the relevant web site as SMS brief message as promotional brief information. Then, the terminal 100 accesses the corresponding address, receives various promotional contents (for example, video), and induces participation of an event such as a mobile coupon.

In order to confirm the location of the company or store address included in the promotion information in the terminal 100, the code providing apparatus 300 requests the location of the location-based device 600) to provide the location of the address entered in the code. At this time, the location of the terminal 100 may also be checked, and the location of the zone providing the promotion information may be relatively provided from the terminal 100.

A new code issuing method and a new code based service providing method based on the above configuration will be described in detail.

4 is a flowchart illustrating a process of issuing a code using a code issuing system according to an embodiment of the present invention.

First, the code providing apparatus according to the embodiment of the present invention receives publicity or promotion information for code issuance (S100).

Promotional or promotional information may include promotional or promotional content, such as the phone number of the business associated with the promotion or promotion, the address, the address of the relevant website (access information), the address of the offline location to promote or promote .

Upon receiving the code issuance request from the advertiser or the service provider or the user, the code providing device registers the entered promotional or promotion information to generate a new code (S120, S122).

The code providing apparatus can provide the generated new code on-line using the SMS / MMS message service or on the printed matter to provide the new code offline (S 124, S 144).

Upon issuance of the code, the code providing device generates a mobile exclusive page to replace the related web site when receiving a request for generating a mobile dedicated page for the related web site from the advertiser or the service provider or the user (S142).

The information on the mobile dedicated page thus generated is transmitted to the mobile terminal through the SMS / MMS message service together with the new code (S144), so that the mobile terminal can directly access the information.

On the other hand, the code providing apparatus provides location-based additional information by linking the new code with the location-based service.

That is, when a location confirmation request is received from the terminal with respect to the promotion information included in the new code, the code providing device confirms the location of the promotion information through the location-based device and provides the location information to the terminal.

Here, the promotion information may include an address of a vendor providing the promotion, an offline place providing the promotion, and the like.

In addition, the code providing device can determine the location of the terminal requesting the location confirmation and provide the location of the promotion information on the map according to the location of the terminal.

5 is a flowchart illustrating a process of providing a promotional service using a code issued through a code issuing system according to an embodiment of the present invention.

When a new code newly issued by the code providing device is transmitted to a plurality of terminals through an SMS / MMS message service or is provided offline to be displayed on a printed matter, the terminal photographs the new code received through the camera, (S200, S210).

In order to detect a new code from the acquired image of the new code, it is checked whether or not a code reader is present in the terminal (S220).

If the code reader exists in the terminal, the code information is extracted from the image of the new code through the code reader (S230, S240). The code information is promotional or promotion information, and the terminal participates in the promotion through the extracted code information (S270).

If there is no code reader in the terminal, the terminal transmits an error message to the service providing apparatus (S230, S250).

Then, the terminal receives the address of the related web site as an SMS message using the callback URL service from the service providing device (S260). Here, the address of the related web site is access information that can be accessed through the general wired and wireless Internet, and in the case of the mobile terminal, the information of the mobile exclusive page generated from the code providing device can be provided.

As described above, although the terminal is not provided with the new code including the promotion information, the terminal can access the related web site through the provided message to participate in the promotion (S270).

The promotion participation method may include a method of transmitting a new code to another terminal through an SNS link, a method of accessing a related web site (including a mobile dedicated page) to confirm promotional contents, and participating in an event such as a coupon.

For example, if you purchase a product or service over a certain number of days, you must sell more than 50% of the coupon. If you purchase more than a certain number of people, you can use the social network system such as Twitter or Facebook. Promotion information can be transmitted. When the evaluation of the acquaintances through the SNS is applied to marketing, it is highly likely to lead to the purchase of the actual product because the reliability is high, and the information can be spread quickly, thereby reducing the marketing cost.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention. For example, the SMS / MMS message service and the publication of the printed matter have been described as a method of distributing the new code. However, the present invention is not limited to the case where the electronic mail transmission, data transmission through Bluetooth or WiFi short- Downloading, and the like.

In another embodiment of the present invention, the computing resources of hardware and software related to the code issuing and mobile web interworking services performed in the code providing device are stored in a server on the network, and if there is a request for the service from the terminal, And can be implemented in the form of cloud computing in which a server on the network is connected to receive a corresponding service and deliver the service to the terminal. In this case, the service provider borrows the computing resources such as hardware and software stored in the server on the network as much as he / she needs, and pays the usage fee for the computer system to maintain and repair the computer system. Costs, update costs, and software purchasing costs can be enormously costly, save time and manpower, and contribute to energy savings.

Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

In the conventional marketing method using a promotion, a user accesses a related web site directly and participates in the present invention. However, the present invention can store promotional information in a single code and transmit it as an SMS / MMS message, Particularly, it is possible to easily receive new codes through the mobile terminal and participate in the promotion, and can confirm the location through the location-based service, thereby promoting the promotion and marketing of the products. Furthermore, Can activate social commerce.

100: terminal 200: communication network
300: code providing device 500: SMS / MMS device
600: Location Based Device 400: Related Websites
321: communication interface module 322: issuing module
322a: Code generation 322b: Code transmission
323: Code DB 324: Mobile Web Interaction Management Module
324a: Code website 324b: SNS integration
324c: Promotion linked

Claims (21)

delete delete An issuing module for inserting the information input by the request of the promotional information provider into the data area of the code to generate a new code and to set a distribution method of the new code;
A code DB including distribution information for the new code generated by the issuing module, promotion information inserted in the new code, and information of a mobile dedicated web page related to the promotion information; And
And a mobile web interworking management module for automatically generating a mobile-specific web page so as to provide promotion information mapped to the new code through a mobile terminal, and providing the generated mobile-specific web page together with the new code,
Wherein the mobile web interworking management module comprises:
Wherein when the recognition error message for the new code is received from the terminal, the message is transmitted using the callback URL service. The method of claim 3,
The issuing module
A method of distributing the new code includes transmitting a message through an SMS / MMS service, publishing a printed matter, transmitting an e-mail, transmitting data via Bluetooth or Wi-Fi local communication And the code is supplied to the code supplying device. The method of claim 3,
The mobile web interworking management module
Further comprising: linking the generated mobile-only web page to provide a service using a social network system (SNS). The method of claim 3,
The mobile web interworking management module
And provides the generated mobile-only web page in cooperation with the promotion service. The method of claim 3,
The mobile web interworking management module
And provides the promotional information mapped with the new code in cooperation with the location-based service. delete When a new code containing promotion information or promotion information of a product is received, the image of the new code is acquired through shooting,
Wherein when the code information of the new code is not extracted from the video of the new code, an error message is transmitted to the service providing apparatus and the promotional brief information is provided as a message from the service providing apparatus through the callback URL. 10. The method of claim 9,
Wherein the terminal is connected to the related website through the extracted code information or transmitted to the terminal connected through the SNS to participate in the promotion. A service method in a system for issuing a code and providing promotional information thereof,
Receiving a promotion or promotion information of a product for code issuance by a code providing device for issuing the code;
Receiving the promotional or promotion information of the goods inputted by the code providing device in one code and issuing it as a new code;
Transmitting a new code issued by the code providing device or displaying the new code on a printed matter; And
Receiving the location confirmation request for the promotion information included in the new code, and checking the location of the promotion information through the location-based service and providing the location information to the user terminal,
After distributing the new code,
And when the recognition error message for the new code is received, the promotional brief information is transmitted using the callback URL service. Claim 12 is abandoned in setting registration fee. 12. The method of claim 11,
The step of issuing the new code may include generating a related web site for providing the promotion or promotion information of the product other than the new code as a mobile dedicated web page,
And distributes the new code together with the new code upon distribution. delete As a method for issuing and distributing codes,
Receiving promotion or promotion information of a product for issuing the code;
Generating new code by storing promotion information or promotion information of the input product in one code;
Setting a distribution method for the generated new code;
Automatically creating a mobile-only web page in response to a user's request for the advertisement or promotion information of the product; And
Providing the mobile-specific web page with the new code,
After distributing the new code,
And when the recognition error message for the new code is received, the promotional simplification information is transmitted using the callback URL service. Claim 15 is abandoned in the setting registration fee payment. 15. The method of claim 14,
Wherein the setting of the distribution method for the new code comprises:
Selecting one or more of transmitting a message through an SMS / MMS service, displaying a printed matter, sending an e-mail, transmitting data via Bluetooth or Wi-Fi, And a method of issuing and distributing a code. Claim 16 has been abandoned due to the setting registration fee. 15. The method of claim 14,
Providing the mobile dedicated web page to a plurality of terminals through a social network system
The method of claim 1, further comprising: A method for providing a service in a terminal that is provided with a code-based service in association with a code providing device through a communication network,
When the terminal is provided with a new code containing promotion information or promotion information of the product, acquiring the image of the new code through photographing; And
When the code information of the new code is not extracted from the video of the new code, an error message is transmitted to the service providing apparatus and the promoting brief information is provided as a message from the service providing apparatus via the callback URL
The method of claim 1, Claim 18 has been abandoned due to the setting registration fee. 18. The method of claim 17,
When the code information of the new code is extracted from the video of the new code, accessing the related website through the extracted code information, or transmitting to the terminal connected through the SNS to participate in the promotion
The method of claim 1, further comprising: Claim 19 is abandoned in setting registration fee. 18. The method of claim 17,
When the code information of the new code is extracted from the video of the new code, the location information is requested to the code providing device with respect to the promotion information related to the extracted code information, and in response to the request, Step of receiving information
The method of claim 1, further comprising: Claim 20 has been abandoned due to the setting registration fee. 20. The method of claim 19,
Wherein the location of the terminal is identified and the location of the promotion information is relatively provided from the terminal. delete

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