KR101461285B1 - A QR Code based Mobile apparatus and method of marketing method using thereof - Google Patents

Abstract

The present invention relates to a mobile device having an application for digital marketing and a digital marketing method using the same. A mobile device according to an embodiment of the present invention includes a page information request unit for requesting page information of Facebook including personal information and marketing information and a page information receiving unit for receiving the page information from the Facebook do. And a QR code generation button for generating a QR code including page information transmitted from the page information receiving unit. At this time, the QR code generation button is configured on an output screen for displaying page information received from the page information receiving unit. The QR code is distributed offline, and includes a camera that captures the distributed QR code and a QR code recognition unit that recognizes page information in the captured QR code. According to the present invention, the QR code includes both personal information and marketing information, so that the marketing information can be advertised and promoted to an unspecified number of persons who photograph the QR code. In addition, the QR code photographer can input his / And can be posted on the generated user's page. Therefore, according to the new marketing method, not only the marketing effect can be maximized, but also the social relation can be easily formed.

Description

[0001] The present invention relates to a QR code-based mobile device and a marketing method using the QR code,

The present invention relates to a QR code-based mobile device, and more particularly, to a QR code-based mobile device that generates and distributes a QR code including personal information and marketing information, identifies a QR code distributed from an unspecified number, The present invention relates to a mobile device based on a QR code and a marketing method using the same, which suggests a new marketing concept for an unspecified number of customers.

Social Network Service (SNS) is an online service that establishes a network of people who share specific interests or activities online. Such SNS is rapidly developing due to the emergence of smartphones and contributes to creating and developing various markets such as social games and social commerce based on accumulated social information. .

Facebook is the SNS that currently has the largest number of subscribers and active users among the above SNS websites. Facebook provides an environment for developing and running a variety of applications, and provides features optimized for networking. In addition, Facebook has the advantage of being able to instantly socialize with someone who clicks on the "Like" button, giving them a great deal of information.

Therefore, Facebook in SNS can easily lead to social relations with people who have a common interest or an unspecified number of people. For example, advertisers can utilize target marketing effectively by utilizing personal information of Facebook, or they can effectively expose advertisements to an unspecified number of people.

For this reason, digital marketing for marketing using SNS or mobile devices (i.e., smart phones) has been attracting attention in recent years.

However, SNS service such as Facebook is limited in marketing because the marketing area through social relation with people is limited to online. If we can provide online marketing through off-line marketing, the marketing effect will be maximized. In other words, although mobile devices such as SNS service and smart phone are popularized, they have not found a way to support marketing by linking online and offline.

SUMMARY OF THE INVENTION The object of the present invention is to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for easily and independently forming a social network with an unspecified number of users by combining QR codes and Facebook information, And to propose a new digital marketing strategy to maximize the value of the digital marketing.

According to an aspect of the present invention, a page information request unit for requesting page information of a facebook including personal information and marketing information; A page information receiver for receiving the page information from the Facebook; A QR code generator for generating a QR code including the received page information; A camera for photographing a QR code printed on a print medium and distributed offline, and containing personal information and marketing information; And a QR code recognition unit for recognizing page information in the photographed QR code.

And the QR code generator is configured in a button form on an output screen on which page information received from the page information receiver is displayed on the screen.

The QR code generated by the operation of the QR code generation unit is stored in an image file state.

Meanwhile, the marketing information includes text information or moving picture information for publicity or advertisement.

According to another aspect of the present invention, there is provided a mobile communication terminal, comprising: a page information request step of requesting page information including personal information and marketing information from a Facebook opened on a web; A page information delivery step in which the mobile device receives page information from the Facebook; A QR code generation step in which the mobile device generates a QR code including the page information; And a QR code recognition step in which the QR code is photographed and recognized by at least one other mobile device in a state in which the generated QR code is distributed, Wherein marketing information is provided to the at least one other mobile device or marketing information from the at least one other mobile device is posted on a page of the Facebook. / RTI >

The page information requesting step requests the page information in a URL format, and the page information transmitting step is carried out in JSON format.

In addition, the page information of the QR code includes a web site, contact details, and address information, and the information is linked and displayed in HTML format.

When the contact information is selected, the contact information is automatically stored in the mobile device in which the contact information is selected, and the contact information is stored on the screen of the mobile device And the telephone call screen is displayed together.

When the address information is selected, the map information on which the address location is displayed is displayed on the mobile device in which the address information is selected.

According to the QR code-based mobile device of the present invention and the marketing method using the same, the following effects are obtained.

First, a user of a smartphone, which is a mobile device, creates an advertisement / promotional message for marketing as well as his / her personal information in a QR code and distributes it through an offline medium, thereby allowing an unspecified number of smartphone users So that the social relationship with the unspecified number can be easily made.

In addition, the offline QR code includes advertisements and promotional texts that can market themselves and products, so that a smartphone user who generates QR codes can send his / her own goods and other goods to an unspecified number There is an effect that can be promoted.

Also, the QR code photographer can easily acquire the personal information of the QR code creator.

FIG. 1 is a diagram showing an entire configuration including a smart phone based on a QR code according to a preferred embodiment of the present invention
2 is a flowchart illustrating a process of digital marketing using a smartphone according to a preferred embodiment of the present invention.
3A is an exemplary diagram showing a page information list according to the present invention.
FIG. 3B is a diagram illustrating an example in which any page information is selected from the page information list of FIG. 3A and the information about the page is detailed
FIG. 4 is an example of a photographing of a QR code according to the present invention
Figs. 5A and 5B are screen examples of recognized QR codes
FIGS. 6A and 6B illustrate an example of a screen displayed when a contact information area and an address information area are clicked according to the present invention

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of a QR code-based mobile device and a marketing method using the same according to the present invention will be described in detail with reference to the accompanying drawings.

In this embodiment, when a mobile device generates a QR code including its own Facebook page information and then distributes it via offline, the photographer who photographed the distributed QR code establishes a social relationship through the page information, , The marketing of the QR code photographer can be done through the advertisement / advertisement text included in the document. In addition, a QR code photographer can advertise himself / herself by posting a promotional / block phrase on the other party's page.

FIG. 1 is a block diagram of a QR code-based smart phone according to a preferred embodiment of the present invention.

The smartphone 100 according to the present embodiment includes a page information request unit 110 for requesting page information of the Facebook 10 managed by the user of the smartphone 100, And a page information receiving unit 120 for receiving page information.

In the smartphone 100, a request for page information is transmitted to the Facebook 10 in the form of a URL, and a response of the page information is received from the Facebook 10 in a JSON format. The page information received includes the user's personal information and advertisement / advertisement information for marketing. The URL-formatted request message and the JSON-formatted response message are shown in Table 1 below.

 Message Format request
message "https://graph.facebook.com/YOUR PAGE ID" answer
message {"id": "Page's id (String)"
"name": Page's name (String) ",
"picture": "Link to the Page's profile photo (String)",
"link": "Link to the page on Facebook (String)",
"likes": The number of users who like the Page (Number),
"category": "Page's Category (String)",
"location": {The page's street address (String)},
"phone": "The phone number for the page (String)",
"description": "the advertising paragraphs edited by the marketer"
...
}

The QR code generation button 132 is configured as a QR code generation unit for generating the page information received by the page information reception unit 120 using the QR code. The QR code generation button 132 is provided on the output screen of the page information when the page information is displayed on the display unit 130, which will be described later.

The storage unit 140 stores information related to the QR code and Facebook authentication. To this end, the storage unit 140 is divided into a first storage unit 142 for storing QR codes as image information, and a second storage unit 144 for storing Facebook authentication information. However, the storage unit may not be divided into two storage units. Meanwhile, the QR code is stored through the 'ZXing' library. The 'ZXing' library is an open library for image processing of barcodes, supporting QR code-based application development on platforms such as Java, Android, and IOS.

A camera 150 that captures a QR code and a QR code recognition unit 160 that recognizes the captured QR code are configured. The QR code to be photographed at this time is a QR code that is printed out and distributed offline.

A library providing unit 170 for generating and storing a QR code and providing a library for recognizing the QR code and moving to the corresponding Facebook is configured. In the embodiment, the library includes a 'Zxing' library, a Facebook SDK, a 'Bridge' library, a PhoneGap library, and the like.

A GUI-based display unit 130 for displaying various information on the screen is configured. The display unit 130 displays the page information of the facebook and the recognition result of the QR code. Accordingly, the display unit 130 is composed of HTML (Hyper Text Markup Language) and CSS (Cascading style sheets). Of course, the display unit 130 is formed on the front surface of the smartphone 100, and displays a variety of information on the screen, and is also a touch screen capable of receiving information according to a touch operation.

A business logic unit 180 for reconfiguring the screen configuration displayed on the GUI-based display unit 130 is configured. The business logic unit 180 includes jquery mobile and Ajax. 'jquery mobile' provides functionality to support the creation of mobile sites, and 'Ajax' provides functionality to support the creation of interactive applications.

A control unit 190 for controlling an operation for generating a QR code related to the present embodiment, a recognition of a QR code, and an operation for interworking with a QR code and a Facebook page is configured. The controller 190 supports a PhoneGap hybrid platform to support HTML 5 while maintaining platform compatibility on an open source basis. Accordingly, since it supports a library for accessing resources such as a phone number of a smartphone 100 and a camera, it operates independently of an operating system (OS) of the smartphone 100.

Next, a description will be given of a process of generating and storing a QR code using the smartphone of the present invention and a process of establishing a social relationship with an unspecified number of people according to a recognition result of the QR code, or a marketing process . This will be described with reference to FIG. 2, which shows a process of digital marketing using a smart phone according to the present invention.

Here, the medium storing and distributing the Facebook page information of the user in the QR code is referred to as a first smartphone 100. After the QR code is photographed, the page information of the user of the first smartphone 100 is checked A medium for establishing a social relationship with a user of one smartphone (100) is defined as a second smartphone (200). Accordingly, the second smart phone 200 is a smart phone used by an unspecified number of users, which will be at least one or more. At this time, the second smartphone 200 also has the same components as those of the first smartphone 100. However, the second smart phone 200 will not be denoted by the same reference numerals in the following description.

First, a user of the first smartphone 100 establishes a face book managed by himself / herself, and writes a publicity / advertisement text for his / her personal information, an area of interest, and marketing on a page (s100). The advertisement / advertisement may be information for marketing itself or information for advertising a product / product.

Next, the user of the first smartphone 100 requests his / her page information opened on the facebook 10 through the page information request unit 110 of the first smartphone 100 (s102). An example of a message for requesting page information is described in [Table 1], which is transmitted in a URL format via an 'HTTP GET' scheme request or a 'POST' scheme request.

The response message according to the page information request is transmitted from the Facebook 10 to the first smartphone 100 in JSON format (s104). The format of the response message to be transmitted is described in [Table 1].

The response message is extracted as a GUI-based screen by HTML and CSS and displayed on the display unit 130 (s106). Examples of the page information displayed on the screen are shown in Figs. 3A and 3B.

FIG. 3A illustrates an example of displaying at least one page information list, FIG. 3B illustrates an example in which any page information is selected from the page information list of FIG. 3A and information about the page is displayed in detail. At this time, items of information displayed on the screen can be selected by the user. In other words, in FIG. 3B, the user can select and display only items to be displayed on the display unit 130. This is possible through the business logic 180. Only the items to be displayed on the screen can be selected through the business logic unit 180 and only the items to be displayed on the screen are extracted by the JSON when the response message is transmitted and displayed.

When the user's page information is transmitted to the first smartphone 100, the user generates a QR code including the page information (s108). This uses the QR code generation button 132 shown in the page detail information of FIG. 4B. When the QR code generation button 132 is operated by the user, a QR code including the page detail information is generated. The QR code will be generated according to the process of generating a QR code protocol message based on the personal information and marketing information, and converting the QR code protocol message into a bitmap image.

Meanwhile, the QR code generated by the QR code generation button 132 is stored in the first storage unit 142 of the storage unit 140 through the 'ZXing' library (S110). An example of information constituting the QR code stored in the first storage unit 142 is shown in Table 2 below.

{"id": "Page original ID",
"name": "Page name",
"picture": "Page picture",
"link": "Page link",
"likes": a number of total likes,
"talking_about": the number of people talking the page
"category": "Page Category",
"address": "Address",
"zip": "Post code",
"phone": "Phone number",
"description": "the advertising paragraphs edited by the marketer"}

Through the above process, the user can store the page information on his / her facebook in the QR code.

Meanwhile, the QR code stored in the first smartphone 100 is used as a medium for establishing a social relationship with an unspecified number of users.

To this end, the QR code must be distributed offline (s112). The reason for distributing the QR code via off-line is to establish a social relationship with an unspecified number of people as described above, and to promote marketing of the unspecified number of people. Of course, you can also do marketing for production products or goods. This is because distribution of QR codes through off-line is limited to the marketing of an unspecified number only by distribution through online.

To distribute the QR code via off-line, the QR code is first printed as a print, and attached to a place where an unspecified number can be easily seen. For example, public transportation such as a bus or a subway, a table for a building entrance, a restaurant, and the like.

A process in which an unspecified number of users take a QR code and establish a social relationship with a user of the first smartphone 100 in a state where the QR code is distributed as described above will be described.

The second smartphone 200 captures the QR code generated and distributed by the first smartphone 100 (s114). An example of photographing the QR code is shown in Fig.

Then, the QR code recognition unit of the second smartphone 200 recognizes the taken QR code and displays the result screen on the screen (s116). An example displayed on the screen is shown in Figs. 5A and 5B.

5A and 5B are screens in which a QR code photographed on the display unit of the second smartphone 200 is recognized and an unspecified number of users of the second smartphone 200 are displayed on the second smart phone 200 The page information of the user of the first smartphone 100 can be confirmed.

Accordingly, the user of the second smartphone 200 can establish a social relationship with the user of the first smartphone 200 or confirm the advertisement / advertisement written on the page information (s118).

Specifically, in step 116, the page information includes information such as personal information of the user, interest field, and promotional phrase information for marketing. Also, the 'Like' button 200 and the 'Post' button 210 ) Are displayed together. The 'Like' button 200 provides a function for the user of the second smartphone 200 that has captured the QR code to establish a social relationship with the user of the first smartphone 100, and the 'Post' And provides a function of allowing a user of the first smartphone 100 to post the article on Facebook.

Accordingly, if the user of the second smartphone 200 clicks the 'Like' button 210 on the page information screen displayed on the display unit in step 118, the user of the second smartphone 200 establishes a social relationship with the user of the first smartphone 100, The user can post a message on Facebook of the first smartphone user 100 by pressing the button 210. Of course, since the page information displayed on the display unit of the second smartphone 200 displays a phrase for promoting the first smartphone 100 user or an advertising phrase for marketing the product, the second smart phone 100 200) can provide a marketing effect to the user. The user of the second smartphone 200 may post an advertisement / promotional message for marketing the self or the product on the page of the first smartphone 100 user.

On the screen of FIG. 5A, information such as a user's web site, contact details, and address is linked and displayed in HTML format.

If the user of the second smartphone 200 clicks the web site area in the page information currently displayed on the display unit, the user directly goes to the facebook page of the first smartphone user. For example, the screen of FIG. 5B.

Also, when the address information area is clicked, a map displaying the address position on the display unit is displayed on the screen in cooperation with the map information providing medium. An example of displaying an address location on a map is shown in FIG. 6A.

When the contact information area or the phone number area is clicked, the user's phone number is stored in the smart phone (i.e., the second smart phone) of the user, and a screen for displaying the phone can be displayed. An example of this is shown in Fig. 6B.

As described above, according to the present invention, a user stores / distributes a page created by himself / herself in a QR code so that his / her Facebook page can be informed to an unspecified number of users. In particular, the 'Link' button and the 'Post' button allow the social relationship with the QR code photographer to be easily configured. In addition, the photographer of the QR code can automatically register the telephone number of the user stored in the distributed QR code, and can confirm that the user's address is displayed on the map.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It will be apparent that modifications, variations and equivalents of other embodiments are possible. Therefore, the true scope of the present invention should be determined by the technical idea of the appended claims.

That is, in the present embodiment, the marketing information included in the QR code is limited to text information for advertisement or publicity, but the marketing information may be a certain amount of moving image information. Therefore, the present invention can be applied to an embodiment in which moving picture information is used in a QR code.

10: facebook 110: page information request unit
120: a page information receiving unit 130:
132: QR code generation button 140:
150: camera 160: QR code recognition unit
170: Library supply unit 180: Business logic unit
190:

Claims (9)

A page information request unit for requesting page information of Facebook including personal information and marketing information;
A page information receiver for receiving the page information from the Facebook;
A business logic unit for displaying another page information by selecting an information item displayed on the screen among the received page information;
A QR code generation unit that generates a QR code generated in a button form in a predetermined area of the other page information displayed on the display unit and includes the other page information;
A camera for photographing a QR code printed on a print medium and distributed offline, and containing personal information and marketing information; And
And a QR code recognition unit for recognizing page information in the taken QR code. delete The method according to claim 1,
Wherein the QR code generated according to the operation of the QR code generator is stored in an image file state. The method according to claim 1,
Wherein the marketing information is text information or moving image information for publicity or advertisement. A page information requesting step of requesting a page information requesting unit of a mobile device to request page information including personal information and marketing information from Facebook opened on the Web;
A page information transmitting step in which a page information receiving unit receives page information from the Facebook;
A display step of selecting only items to be exposed from among the received page information and displaying them on a display unit;
A QR code generation step in which a QR code generation button is displayed in a predetermined area of page information displayed in the display step;
A QR code generation step of generating a QR code including page information displayed in the display step when the QR code generation button is operated; And
And a QR code recognition step in which at least one other mobile device photographs and recognizes the QR code,
Wherein the mobile device provides marketing information to the at least one other mobile device based on marketing information included in the QR code or that marketing information from the at least one other mobile device is posted on the Facebook page A marketing method using a mobile device based on a QR code. 6. The method of claim 5,
Wherein the step of requesting the page information includes:
Wherein the page information delivery step is performed in a JSON format. 6. The method of claim 5,
The page information of the distributed QR code includes a web site, contact details, and address information,
Wherein the information is linked and displayed in an HTML format. 8. The method of claim 7,
When the contact details are selected, the contact information is automatically stored in the mobile device in which the contact information is selected,
Wherein the contact information is displayed as a phone number information on a screen of a mobile device that has selected and operated the contact information together with a call originating screen. 8. The method of claim 7,
When the address information is selected, displays the map information on which the address location is displayed on the mobile device in which the address information is selected and operated.

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