KR100905011B1 - Method for providing service by establishing individual marketplace enabling to connect on-line with off-line - Google Patents

Abstract

Disclosed is a method for providing a personal market building service that can increase customer satisfaction by connecting on / offline. In the method for providing a personal market building service according to the present invention, a market server having offline store information and a database of locations of each store is offline from a personal terminal having a location recognition function, for example, a digital camera or a mobile phone equipped with a GPS function. Information about the location of the shop is input along with the image of the goods provided in the shop. When the market server receives the input through a program installed in a terminal such as a PC, the market server uploads it to the website of the individual who has confirmed in advance. According to this, by linking online / offline, the information of the image taken directly by the customer can be started on-line, so that the advertisement can be promoted to the offline store, and the individual who operates the personal website also generates profits. There is an advantage to provide a smart shopping system.

LBS, GPS, RFID, QR Code, Barcode

Description

Method for providing service by establishing individual marketplace enabling to connect on-line with off-line}

1 is a diagram illustrating an entire system and a service providing process for providing a method for providing a personal market building service according to the present invention.

FIG. 2 is a view illustrating a process in step 3 of FIG. 1.

3 is a view showing the process in step 5 of FIG.

The present invention relates to a personal website online, and more particularly, to a personal website that can provide differentiation and convenience by uploading materials to be disclosed on the personal website in more various ways.

It is common to establish and operate a personal website where you can freely post a diary, column, or article according to your interests. Such a personal website may be used to access various personal websites by opening contents related to the field when an individual starts his / her daily life through a video or a photograph, or is interested in or has expertise in a specific field. It has the characteristic of sharing with people and forming community together. Among those who use their own expertise to operate their own personal websites, they attract a lot of netizens' attention and form enthusiasts, which are called blog stars, and there are also those who have great influence even offline. By the way, the information disclosed in such a website is often produced using online content. In other words, a method of using a web function module based on online materials, editing and uploading to a personal website is widely used, which is difficult to satisfy an operator's desire to secure content existing in a variety of paths, for example, offline. The problem exists. That is, there is a lack of a system capable of freely and conveniently starting content on-line on-line. In particular, in order to meet the relentless demand for obtaining new information from customers, there is a lack of a system capable of starting online contents in real time online.

In addition, it is not just a psychological satisfaction to decorate, manage and show the space to others, but also requires an active system that allows personal websites that reflect their expertise to generate profits.

On the other hand, with the development of the Internet there is a lot of people who shop online through the online shopping, there is a problem that the buyer does not know exactly the actual image or size of the goods. That is, while online shopping has the advantage of being able to look around various items quickly, there is a disadvantage that its reliability is poor due to the difficulty of initiating an accurate image of the actual product. Therefore, after exploring the various items launched through online shopping, visiting and purchasing the actual offline stores where the favorite items are sold, it also solves the difficulty of securing a wide range of customers, which is a disadvantage of the offline stores, There is a need for an optimal shopping system that can utilize only its advantages.

The present invention has been made to solve the problems described above, the object of the present invention is to expand the content targets disclosed on the personal website offline, and to edit the contents in various ways according to the needs of the operator It is to provide a way to build a personal website that can increase satisfaction.

Another object of the present invention is to provide a function module that can quickly and freely start content on-line online.

Another object of the present invention is not only to disclose content to a personal website, but also to create a profitable and productive personal website construction method in which the disclosed content can directly lead to monetization by utilizing its expertise in the website. To provide.

Another object of the present invention, by providing on-line / off-line to the customer by providing the location information on the offline stores where the goods actually sold on-line to the customer by collecting only the advantages to enable a variety of customers and reliable shopping It is to provide offline integrated shopping system.

In the method for providing a personal market building service according to the present invention for achieving the above object, in a method for providing a personal market building service in which a personal terminal and a market server transmit and receive information through a communication network, (a) the market server includes at least Providing a database of one or more offline shop information and location information of the shop; (b) As the personal terminal transmits an image of the item provided in the offline store and the location information of the store, the market server receives the image of the item transmitted by the personal terminal and the location information of the store. step; (c) after the market server confirms the address information of the personal website of the personal terminal user, the market server transfers an image of the item input from the personal terminal to the personal website according to the verified address information. It includes; uploading.

According to this, there is an advantage that it is possible to expand the content target disclosed in the personal website, and to secure reliability, which is a problem of online shopping, to provide more convenience and interest to customers.

In this case, the personal terminal is a terminal provided with a GPS receiver, and the location information is GPS data obtained from the GPS receiver at a location where the personal terminal photographed an image of the article.

The personal terminal is a terminal equipped with an RFID reader, and the location information is a location value obtained from the RFID reader.

The location information is a unique code given to the offline store.

According to this, the location information of the offline store where the goods disclosed online are sold is provided in various forms, and thus there is an advantage that the online customer can be expanded to the offline.

Preferably, before the step (b), the market server transmits a market building program for the personal terminal to be installed, and the personal terminal inputs the image of the goods and the location information of the store to the market building program. When the market building program transmits the image of the goods and the location information of the store to the market server, the market server receives the input.

According to this, the product information can be uploaded to the website more conveniently through a program installed in the personal terminal.

Preferably, in the step (c), when the market server uploads an image of the item to the personal website, the purchaser terminal accessing the personal website connects to the market server to allow the order. Access information for connecting the purchaser terminal to the market server is uploaded together with the image of the article.

According to this, there is an advantage in that the buyer can purchase goods directly on the personal website to enable one-stop shopping.

Preferably, as the purchaser terminal clicks the access information on the personal web page to access the market server and places an order for an item of the item image, the market server sends the order to a store server held by the store. send.

According to this, there is an advantage that the store server can perform product advertisement and sales through more various paths.

The method may further include receiving, by the market server, address information of the personal website together with membership information from the personal terminal before step (a).

And, if the address information of the personal website is not confirmed in the step (c), the market server further comprises the step of requesting the address information to the personal terminal.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

In the description of the embodiment of the present invention, each server may be configured as one server or as detailed servers performing the same function as a whole, and vice versa. It may be configured.

1 is a diagram illustrating an entire system and a service providing process for providing a method for providing a personal market building service according to the present invention.

The method for providing a personal market building service according to the present invention is provided by the market server 100, and the market server 100 includes a database of offline store information (products owned, product image, product price, etc.) and location information of a store. We have a market building program. At this time, the information can be periodically updated and received from the offline store (or DB provided by the store). The personal website 200 is a place where a personal market is built, and buyers can access and search contents disclosed in the personal market. The personal terminal 300 is a place where the market building program is installed, and when an individual inputs the image of the goods provided in the offline store and the location information of the shop into the market building program, the personal terminal 300 uploads to the personal website 200. do. The mobile terminal 500 may also transmit the image of the input goods and the location information of the store to the market server 100 immediately after the market building program is installed. The store server 400 is a web server of an offline store, and has a database of detailed information of goods sold.

Step 1:

The individual possessing the personal terminal 300 goes through the membership registration procedure for installing the market building program by accessing the market server 100. At this time, the personal website address (for example, blog URL) in which the personal market is established together with the personal information may be input. It can also be configured to install only the market building program without registering, in this case will be described in detail in step 4. Alternatively, by inputting the account number of the individual through the personal website 200 to receive the profit distribution to receive when the goods are made.

Step 2:

After registering, the individual possessing the personal terminal 300 installs the market building program provided by the market server 100 in his terminal 300. This market building program receives the image of the goods provided in the offline store and the location information of the store, and edits it in a predetermined form to serve to help the start on the personal website (200). The market building program is arranged, for example, in the form of a toolbar, so as to be able to input the input article according to a predetermined classification (eg, article image, video, location information, etc.).

Step 3:

An individual, for example, goes shopping in offline stores in Myeong-dong and finds a favorite item (eg, a skirt). At this time, the individual possesses a portable terminal 500 having a GPS receiver capable of position recognition, and photographs a skirt with the portable terminal 500. Then, the position of the image taken together with the image of the skirt, that is, GPS data in which the store is located, is recognized together and stored in the mobile terminal 500. Here, GPS data means a GPS numerical value or a GIS position value. That is, if the mobile terminal 500 is interoperable with GIS (Geographic Information System), the numerical value received by the GPS receiver will be read and converted to the location value on the map, and if the GIS function is not provided, the GPS receiver will be stored. Only received numerical values will be stored. Hereinafter, both the GPS numerical value and the GIS position value will be used as the term GPS data.

For example, when a skirt is photographed by the mobile terminal 500 at a store called "petite mall" of Myeong-dong, the location of the "petite mall" may be stored together by the GPS receiver built in the portable terminal 500. After shopping the offline stores like this, take a picture of a favorite item and store the image and GPS data of the captured location in the mobile terminal 500, and then return home to store the image of the item stored in the mobile terminal 500 Input to PC 300. That is, after executing the market building program installed from the market site 100 to the PC 300 and inputting the image of the article stored in the mobile terminal 500 into the program, the image of the article and the GPS data of the store are displayed. It is automatically sent to the market server (100).

Alternatively, an individual may shop an offline store and immediately transmit an image of an article captured by the mobile terminal 500 equipped with a GPS receiver to the market server 100. That is, an individual photographs the article with the mobile terminal 500, stores an image of the article and location information of the photographed store, and transmits the image to the market server 100 connected through the portable terminal 500. In other words, by accessing the market site provided by the market server 100 via the mobile terminal 500 and uploading the image of the article, the image of the article and the location information of the photographed shop are transmitted to the market server 100. Alternatively, the program (eg, VM) provided by the market server 100 is installed in the mobile terminal 500, and the image of the photographed article is edited in a predetermined form on the mobile terminal 500, and then the program automatically. It may be configured to transmit to the market server (100). Of course, at this time, the mobile terminal 500 should be attached to a module capable of wireless Internet access.

FIG. 2 is a diagram illustrating a process in step 3 of FIG. 1.

This illustrates various processes of transmitting an image of an article and GPS data to the market server 100. First, when the image captured by the mobile terminal 500 in an offline store is transmitted to the market server 100 connected through the mobile terminal 500 (a), the position recognition of the GPS receiver provided in the mobile terminal 500 is recognized. The GPS data of the position photographed by the function is transmitted to the market server 100 together with the image. Alternatively, after an individual photographs an image of an article with a mobile terminal 500 in a store and inputs it to a market building program installed in his PC 300 in step 1 (b-1), the image of the input article And the GPS data of the store may be configured to automatically send the market building program to the market server (b-2).

Step 4:

At this time, if the personal terminal 300 or the mobile terminal 500 does not register in step 1 (hereinafter, the mobile terminal 500 is used in the meaning included in the personal terminal 300) article image When the transmission, the market server 100 can not confirm the address of the personal website 200 to upload the input image of the goods, so request the personal website 200 address to the personal terminal 300 through the market building program Done.

Step 5:

The market server 100 receives the image of the goods inputted from the personal terminal 300 and the location information of the shop, and then transmits the information to the website 200 of the identified individual. In this case, the market server 100 may transmit a program in the form of a toolbar including information for ordering content together with the item information. In other words, a menu for ordering goods is included with a predetermined menu (item image, video, detailed description, price, etc.) similar to a market building program (for example, a "order request" button exists and clicked on this button. Step for ordering) can be sent to the classified program. That is, the market server 100 which receives the image of the goods and the location information of the shop from the personal terminal 300 edits the goods information appropriately by using the database of the shop information and the location information of the shop in advance. Upload to site 200. Alternatively, after uploading only the image of the goods input from the personal terminal 300 and the location information of the shop as it is to the personal website 200, in order to check the detailed information of the goods, for example, by clicking the "Move" button market server It may also be configured to connect to (100). At this time, the market server 100 has a database of the detailed information of the goods, or the detailed information of the goods using the database of the goods information provided in the shop server 400 in conjunction with each shop server 400 It is possible to provide.

In addition, at this time, the market server 100 transmits only the image of the goods in addition to the information on the location of the store provided with the goods to the personal website 200, if the buyer who accesses the personal website 200 is sold If you want to check the location information of the offline stores, for example, by clicking the "move" button to access the market server 100, it can be configured to check the map where the store provided by the market server 100 is located.

3 is a diagram illustrating the above-described process in step 5.

The article information is shown on the personal website 200 according to a predetermined classification. When the purchaser who accesses the personal website 200 clicks the "Move" button to know detailed information about the disclosed item (a), he / she is connected to the market server 100. The market server 100 provides location information on the offline store where the goods selected by the buyer are sold (b). In addition to providing a planar position, it is also possible to realistically express the actual distance in three dimensions. After a map of the location of the store is shown, you can click on the displayed store to view more detailed information about the store (c). In other words, the name, address, telephone number of the store or other items sold in the store can be provided together. Alternatively, the information about these other items is not provided by the market server 100, and when a store displayed in (b) is clicked, the store server 400 is connected to the store server 400 to provide product information. It may be.

Step 6, 7:

After the product information is uploaded in various forms to the personal website 200, when a buyer accessing the personal website 200 wants to purchase the commodity, the user clicks the order button to make an order request. Then, the market server 100 requests and receives the information for purchasing the goods, for example, the buyer information including the shipping address and the order information for the order (step 6). Thereafter, the market server 100 transmits the information about the order of the goods to the store server 400 provided with the requested item (step 7). If the store provided with the goods does not have a web server, the market server 100 may directly contact the store by wire telephone or the like and take an order request. When the sale of the item disclosed in the personal website 200 is made, a predetermined profit distribution for the item order request may be distributed from the store server 400 to the market server 100 or the personal website 200.

Or, at this time, even if the purchase request of the buyer through the personal website 200, that is, the purchase is not made, the revenue may be distributed according to the advertisement effect through the purchaser's contents viewing. That is, when a buyer clicks on an image disclosed in the personal website 200 or plays a video, the store server 400 pays the profit 200 to the individual 200 according to the number of clicks and the playing time. At this time, the market establishment program checks the number of clicks and the playing time, etc., so that the buyer can actually measure the advertisement time and the like.

On the other hand, as another example in step 3, it is assumed that the RFID (Radio Frequency Identification) reader is attached to the mobile terminal 500 possessed by the individual. In this case, each offline store is provided with an RFID tag, so that an individual can recognize the location value of each store by reading the RFID with a reader attached to the mobile terminal 500. For example, after an individual photographs a skirt at a "petite mall" store and reads the RFID tag attached to the store entrance with a reader provided in the mobile terminal 500, the location of the store to which the RFID tag is attached together with the image of the skirt is read. Is stored in the mobile terminal 500.

As another example, in step 3, the individual may directly input the location of the offline store through the mobile terminal 500 or the personal terminal 300 and transmit the location to the market server 100. That is, after accessing the market server 100 through a program installed in the mobile terminal 500 or the personal terminal 300 or directly, the location of the store photographed together with the image of the photographed article (eg, Jung-gu, Seoul, Korea). Chungmuro 5ga, 134, etc.).

As another example, in step 3, a unique identifier may be assigned to each offline store in advance to recognize the location of each store according to the identifier. That is, each store is assigned a unique code such as 1001, 1002, 1003, ..., so that the image of the item taken by the individual and the unique code of the store are directly sent to the mobile terminal 500 or the personal terminal 300. Enter and send to the market server (100). In this case, the market server 100 may store the location corresponding to the unique code in advance for each store, and recognize the location of the store for each unique code transmitted.

In this case, using a unique code as a special number it is also possible to transmit directly from the mobile terminal 500 to the market server 100. For example, when an individual finds a favorite skirt in a shop having a unique code of 1003, the camera is photographed with a mobile terminal 500 and then, through a preset special number, for example, if the special number of the market server 100 is # 0493. The captured image is transmitted using # 04931003 as the destination. Then, the market server 100 can identify the location of the store by identifying the location of the store through the unique code 1003 received.

On the other hand, as a module for recognizing the location information of the shop, in addition to the above-described GPS, various methods using a location based system (LBS) are possible, and in addition to RFID, it can be replaced with a barcode and QR (Ouick Response) code. Of course. In addition, in addition to the above-described mobile phone, the device for photographing the article can use a variety of devices such as digital camera, camcorder, PDA.

By providing such a personal market building service, an individual can publish on his / her website items that are sold both online and offline, thereby expanding the content target to be launched in his space, Various edits can be made according to the needs and uploaded in real time, enabling the construction of a more satisfying personal market. In addition, there is an advantage that leads to an individual's own profit generation through the sale is made by properly opening the goods according to interests on their website. By providing their location information online, offline stores can not only expand their online customers offline, but also generate higher profits by launching items on recognized personal websites. The advantage is that it can achieve publicity. The purchaser can also purchase online through the information of the product directly photographed and initiated by the customer, thereby enabling more reliable online shopping, and also knowing the location of the offline store where the online item is sold. Various advantages of online shopping can be combined, such as making shopping maps of stores. In addition, by purchasing the content disclosed in the personal website that you trust, there is an advantage that it is possible to purchase more convenient and satisfactory content.

According to the present invention, it is possible to provide a personal website construction method that can expand content targets disclosed in a personal website offline and edit such contents in various ways according to a user's desire to increase satisfaction.

In addition, it is possible to provide a function module that can quickly and freely start content on-line on-line.

In addition, it is possible to provide a profitable and productive method of constructing a personal website where content that is disclosed by using its own expertise in the website can be directly generated in profit rather than simply publishing the content on a personal website.

In addition, by providing on-line and off-line integrated shopping system that provides customers with location information on the offline stores where the products started online are actually sold, it is possible to secure various customers and make reliable shopping. Can provide.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

Claims (9)

In the method of providing a personal market building service for transmitting and receiving information through a communication network by a personal terminal and a market server, (a) the market server having at least one offline store information and a database of location information of the store; (b) As the personal terminal transmits an image of the item provided in the offline store and the location information of the store, the market server receives the image of the item transmitted by the personal terminal and the location information of the store. step; And (c) after the market server confirms the address information of the personal website of the personal terminal user, the market server transfers an image of the item input from the personal terminal to the personal website according to the verified address information. Including; uploading; The personal terminal is composed of a terminal equipped with a GPS receiver, wherein the location information is composed of GPS data obtained from the GPS receiver at a location where the personal terminal photographed the image of the article, The personal terminal is composed of a terminal equipped with an RFID reader, wherein the location information is a personal market building service providing method comprising the position value obtained from the RFID reader. delete delete The method of claim 1, Wherein the location information is a unique code assigned to the offline store. The method according to claim 1 or 4, Before step (b), The market server transmits a market building program for the personal terminal to install. When the personal terminal inputs the image of the goods and the location information of the store to the market building program, the market server inputs the image as the market building program transmits the image of the goods and the location information of the shop to the market server. Personal market building service providing method characterized in that receiving. The method according to claim 1 or 4, In the step (c), when the market server uploads an image of the item to the personal website, the buyer terminal is connected to the market server so that the purchaser terminal can access the market server and make an order. A method for providing a personal market building service comprising uploading access information connected to a market server together with an image of the article. The method of claim 6, The purchaser terminal clicks the access information on the personal web page to access the market server, and the market server transmits the order to a store server owned by the store as an order is placed for the item of the item image. How to provide personal market building service. The method according to claim 1 or 4, Before step (a) above, (a-1) receiving, by the market server, address information of the personal website together with registration information from the personal terminal; Personal market building service providing method characterized in that it further comprises. The method according to claim 1 or 4, In step (c), if the address information of the personal website is not confirmed, the market server requests the address information to the personal terminal; Personal market building service providing method characterized in that it further comprises.

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