JP2005063191A - Information collection system, method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily associate the action of a user in an event hall with personal information of the user. <P>SOLUTION: The user U0 who enters a theme park carries a wireless tag 4 transmitting ID information. The ID information is received in an entrance 2A, attractions 2B and 2C, restaurants 2D and 2E, a souvenir shop 2F and a camera area 2G, and the receiving time and receiving place are transmitted to and stored, as user action information, in a management server 8 with the received ID information. At a later date, the user U0 accesses the management server 8 through a terminal device 14 to order the print of images taken in the theme park. At this time, personal information such as name, address or the like of the user U0 is inputted with the ID information, and the personal information and the ID information are registered in a personal information database in association with the corresponding user action information. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information collection system and method for collecting information representing user behavior at an event venue such as a theme park, and a program for causing a computer to execute the information collection method.

  Various systems for obtaining personal information of consumers using the Internet have been proposed. For example, when a user's terminal device is connected to a home appliance such as a digital TV or a DVD player, and the user accesses the provider using the terminal device, the usage status of the home appliance is provided to the provider and used for marketing. System (refer to Patent Document 1), the administrator of the server that analyzes the questionnaire issues an ID to the applicant who wants to join, requests the member accessing the questionnaire site to input the ID, and IDs the member's response to the questionnaire A system (see Patent Document 2) and the like associated with each other has been proposed.

On the other hand, the behavior of a user who is a consumer who has entered an event venue such as a theme park in the event venue is a very effective resource in marketing activities related to the event and has a very high information value. For example, information about which attractions in a theme park are popular with users of which age and who are more likely to be male or female, provide marketing information to event organizers who run event venues and event organizers. This is very valuable information for marketing companies.
JP 2001-306787 A Japanese Patent Laid-Open No. 2002-7622

  However, from the user's point of view, providing behavior information representing behavior in the event venue of the user is monitored for the behavior of the user. For this reason, the user has great psychological resistance to providing behavior information, and the current situation is that event organizers and marketing companies cannot easily acquire user behavior information. In particular, personal information such as the user's age, sex, and address cannot be easily collected by the user.

  The present invention has been made in view of the above circumstances, and an object thereof is to make it possible to easily associate user behavior information and personal information in an event venue.

  Another object of the present invention is to make it possible to easily acquire behavior information representing user behavior in an event venue.

The information collecting system according to the present invention is installed at each of a plurality of positions in the event venue, which obtains the identification information from identification information carrying means possessed by the user who has entered the event venue and carries identification information for identifying the user. A plurality of identification information acquisition means,
The association information is generated by associating the identification information for each of the plurality of users with the user action information including information on the installation location of the identification information acquisition means that acquired the identification information and the acquisition time of the identification information. Association information generating means;
Personal information input means for receiving input of personal information of the user and identification information carried by the identification information carrying means possessed by the user;
Corresponding user behavior information acquisition means for acquiring corresponding user behavior information associated with the identification information input from the personal information input means from the correspondence information;
It is characterized by comprising association information generating means for generating association information in which the corresponding user action information acquired by the corresponding user action information acquisition means is associated with the personal information.

  As the “identification information carrying means”, any means can be used as long as it can carry identification information for identifying a user by printing, electrical, optical recording, or the like. For example, a card printed with identification information or a bar code representing the identification information, an admission ticket to an event venue, or an IC card having a memory storing the identification information can be used. Specifically, RFID (Radio Frequency IDentification) can be used as the IC card.

  “Personal information input means” can be used by anyone installed inside or outside the event venue, in addition to accepting input of personal information entered by the user through terminal devices such as personal computers and mobile phones possessed by the user. A terminal device can be used.

  In the information collecting system according to the present invention, the personal information input means provides the user with service information related to an event at the event venue, and inputs the user's personal information in exchange for providing the service information. It is good also as a means to receive.

  “Service Information” refers to information about coupon presents that can be used at facilities set up in the event venue, information about tickets to the next event venue and / or gift coupons for tickets, It refers to information that can give some advantage to the user, such as advantageous information.

Further, in the information collecting system according to the present invention, at least one photographing unit installed together with the identification information obtaining unit in the event venue, photographing the user and obtaining image data representing the image of the user,
An image storage means for storing the image data acquired by the photographing means in association with the identification information acquired by the identification information acquisition means;
The personal information input means is connected to a terminal device possessed by a user, receives identification information input from the terminal device by the user, and is represented by image data associated with the identification information from the image storage means. An image to be displayed on the terminal device, and a print order of the image by the user from the terminal device with reference to the image displayed on the terminal device, and an input of personal information of the user It is good.

  The “photographing means” may be installed in any place as long as it is in the event venue. For example, the “photographing means” is installed in a photography area in the event venue and photographs the user together with the character in the photographing area with the character. Even if it exists, you may image | photograph the user currently installed in the attraction and using the attraction.

  Note that it is preferable that the printing cost is cheap or free by the marketing company using the association information paying the cost.

Further, in the information collecting system according to the present invention, the identification information holding means is a means for transmitting the identification information wirelessly,
The identification information acquisition unit may be a unit that acquires the identification information by receiving the identification information transmitted by the identification information holding unit.

  As the “means for transmitting identification information wirelessly”, the above-described IC card can be used. In this case, as the “means for receiving the identification information”, a receiving antenna for receiving the identification information transmitted from the IC card can be used.

  The information collection system according to the present invention may further include analysis information storage means for storing analysis information representing analysis results of the association information for a plurality of users.

  “Analysis information” is information obtained by analyzing association information that associates personal information and corresponding user behavior information. Specifically, information such as graphs that summarize visitors by age group and gender, Information on popular facilities in the event venue can be used.

Further, in the information collecting system according to the present invention, the plurality of identification information acquisition means are installed in at least one of the facilities including the entrance / exit of the event venue, restaurants, attractions, and sales shops in the event venue. And
The association information generating means may be means for generating the association information by associating information related to the installation location with the identification information.

  “Information related to the installation location” is information that allows the user to recognize what action the user took at the entrance / exit, restaurant, attraction, and store, for example, eating at a restaurant Menu, the price of each menu, the number of users and the payment, the name of the attraction used, or the name of the item purchased at the store and its price.

  In addition, the information collection system according to the present invention may further include billing management means for managing a cost generated by providing the service when the service related to the event is provided to the user at the facility.

  The “service related to the event” is a service that can give a user some kind of merit, and includes a drink at a restaurant or a service of a specific dish, a discount at a restaurant or a store, and the like.

The information collecting method according to the present invention acquires the identification information at a plurality of locations in the event venue from identification information carrying means possessed by the user who has entered the event venue and carrying identification information for identifying the user,
Generating correspondence information in which identification information for each of a plurality of users is associated with user behavior information including information on the location and time of acquisition of each identification information;
Accepting input of personal information of the user and identification information carried by the identification information carrying means possessed by the user,
From the association information, obtain corresponding user behavior information associated with the input identification information,
The association information that associates the corresponding user behavior information with the personal information is generated.

  The information collecting method according to the present invention may be provided as a program for causing a computer to execute the information collecting method.

  According to the present invention, the identification information acquisition means respectively installed at a plurality of positions in the event venue acquires identification information from the identification information holding means possessed by the user, and the association information generation means is provided for each of the plurality of users. The association information is generated by associating the identification information with the user behavior information including information on the installation location and the acquisition time of the identification information acquisition means that acquired the identification information.

  On the other hand, when the personal information input means accepts the input of the user's personal information and the identification information carried by the identification information carrying means possessed by the user, the corresponding user behavior information acquisition means refers to the association information and the personal information Corresponding user behavior information associated with the identification information input from the input means is acquired. Then, the association information generation unit generates association information that associates the corresponding user behavior information with the personal information. Since the association information generated in this way includes the user's behavior and the user's personal information in the event venue, it becomes very valuable information for the event organizer and the marketing company. Therefore, according to the present invention, it is possible to obtain information that is very useful for event organizers and marketing companies.

  Also, if the user's personal information input is accepted in exchange for providing service information related to the event to the user, the user can input the personal information without psychological resistance. Can be acquired.

  In addition, the photographing means is installed in the event venue, the image data acquired by the photographing means is associated with the identification information and stored in the image storage means, and the user inputs the identification information from the terminal device and associates it with this. If the user's personal information input is accepted when ordering the print of the image data, the user's personal information is ordered with no psychological resistance to the user, such as an image print order commemorating the event. Personal information can be acquired.

  Further, if the identification information holding means is a means for transmitting identification information wirelessly and the identification information acquisition means is a means for receiving identification information transmitted by the identification information transmission means, the identification information holding means is provided to the user in the event venue. Since the identification information acquisition means can acquire the identification information of the user without making the user aware of it only by possessing it, the user behavior information can be easily acquired.

  Further, by storing analysis information representing the analysis result of association information for a plurality of users in the analysis information storage means, a person who receives the information can use it immediately without analyzing the association information by himself / herself. Information can be obtained.

  Further, the identification information acquisition means is installed in at least one of the facilities including the entrance / exit of the event venue, the restaurant, the attraction, and the store in the event venue, and the association information generation means is related to the installation location. In addition to the installation location and the acquisition time of the identification information acquisition means that acquired the identification information from the identification information carrying means possessed by the user, the user's It is possible to easily acquire at least one of information such as the time to enter and exit the event venue, the menu and price when eating at a restaurant, the name of an attraction used, the name of an item purchased at a store and the price thereof This makes it possible to make the contents of the association information more useful.

  In this case, when a service related to an event is provided to a user at a facility, the expense arising from the provision of the service is managed by the billing management means, for example, the marketing company that requested the collection of association information bears the expense caused by the provision of the service. Since the cost charged to the marketing company can be managed, the cost can be charged appropriately.

  Hereinafter, embodiments of the present invention will be described. FIG. 1 is a schematic block diagram showing the configuration of an information collection system according to an embodiment of the present invention. In this embodiment, ID information, which is identification information transmitted by a wireless tag (IC card) as identification information carrying means delivered to a user, is received at various locations in a theme park that is an event venue. And the behavior information including the reception location and the reception time of the ID information are stored in association with each other.

  As shown in FIG. 1, in the information collection system according to the present embodiment, the entrance / exit 2A in the theme park, a plurality (two here) of attractions 2B and 2C, a plurality (two here) of restaurants 2D, 2E, a souvenir shop 2F and a shooting area 2G for characters, and a management server 8 for collecting and managing information are connected by a network 10.

  The management server 8 is connected to the Internet 12, and the user U0 will manage it via the Internet 12 from a terminal device 14 such as his / her own personal computer or mobile phone, or a terminal device 14 available to anyone installed inside or outside the theme park. As will be described later, the server 8 can be accessed to browse image data stored in the management server 8 and receive various service information.

  Here, at the entrance / exit 2A, the attractions 2B and 2C, the restaurants 2D and 2E, the souvenir shop 2F, and the photographing area 2G, identification information acquisition means for receiving ID information transmitted by the wireless tag 4 possessed by the user U0. Wireless antennas 6A to 6G are installed.

  The attraction 2B is provided with a photographing system 20A that photographs the user U0 who is using the attraction 2B. In the restaurants 2D and 2E and the souvenir shop 2F, accounting systems 40A, 40B and 40C for calculating the purchase price of food and drink and souvenirs are installed, respectively. A photographing system 20B for photographing the user U0 and the character is installed in the photographing area 2G.

  FIG. 2 is a schematic block diagram showing the configuration of the wireless tag 4. As shown in FIG. 2, the wireless tag 4 includes a memory 42 that stores ID information for identifying the user U0 that possesses the wireless tag 4, and a communication unit 44 that receives an inquiry signal and transmits ID information, which will be described later. And a control unit 46 that controls driving of the wireless tag 4 and is formed in a card shape so that the subject user U0 can easily carry it. Here, ID information is also printed on the surface of the wireless tag 4 (not shown).

  A specific example of the wireless tag 4 is a long-distance RFID tag with a built-in battery and a communication distance of several meters or more. The wireless tag 4 is distributed to the subject user U0, who is a theme park visitor, before entry. The theme park admission ticket may be the wireless tag 4.

  FIG. 3 is a schematic block diagram showing the configuration of the antennas 6A to 6G. Since all of the antennas 6A to 6G have the same configuration, only the antenna 6A will be described here. As shown in FIG. 3, the antenna 6A transmits an inquiry signal representing inquiry information at predetermined intervals, and also receives a communication unit 62 that receives ID information transmitted by the wireless tag 4, and installation location information indicating the installation location of the antenna 6A. (For example, the entrance / exit 2A, the attraction 2B, etc.), the memory 64, the calendar clock 66 that records the current time, the ID information transmitted by the wireless tag 4, the time information indicating the time when the ID information is received, and And an output unit 68 that transmits user behavior information including installation location information to the management server 8 via the network 10.

  FIG. 4 is a diagram showing specific contents of information output from the antenna 6A. As shown in FIG. 4, this information includes ID001234 which is ID information, “08: 00” indicating the time when the ID information is received as user behavior information, and “ON” indicating the installation location of the antenna receiving the ID information. The information “Exit Exit” is included.

  The antenna 6B installed in the attraction 2B transmits ID information and user behavior information to the imaging system 20A. Further, the antenna 6 </ b> C installed in the attraction 2 </ b> C transmits ID information and user behavior information to the management server 8 via the network 10. The antennas 6D, 6E, and 6F installed in the restaurants 2D and 2E and the souvenir shop 2F transmit ID information and user behavior information to the accounting systems 40A, 40B, and 40C, respectively. In addition, the antenna 6G installed in the shooting area 2G transmits ID information and user behavior information to the shooting system 20B. Note that, between the antennas 6A and 6C and the network 10, between the antenna 6B and the imaging system 20A, between the antennas 6D, 6E and 6F and the accounting systems 40A, 40B and 40C, and between the antenna 6G and the imaging system 20B. The transmission / reception of the ID information and the user behavior information may be performed wirelessly or wired.

  FIG. 5 is a schematic block diagram showing the configuration of the photographing system. Since the photographing systems 20A and 20B have the same configuration, only the photographing system 20A will be described here. As illustrated in FIG. 5, the imaging system 20A captures the user U0 who is using the attraction 2B and acquires the image data S1 representing the user U0, and the first that temporarily stores the image data S1. A memory 24, a communication unit 26 that receives user behavior information transmitted by the antenna 6B, a control unit 28 that controls driving of the photographing system 20A, a second memory 30 that stores a control program and various information, and an image An output unit 32 that transmits data S1, ID information, and user behavior information to the management server 8 via the network 10;

  The digital camera 22 takes a picture of the user U0 moving on the vehicle in the attraction 2B. The operation of the digital camera 22 is controlled by the control unit 28 so as to take a picture in accordance with the movement timing of the vehicle. . Note that the digital camera 22 of the photographing system 20B photographs the user U0 by pressing the shutter button by the staff of the theme park in the photographing area 2G.

  FIG. 6 is a schematic block diagram showing the configuration of the accounting systems 40A, 40B, and 40C. The accounting systems 40A, 40B, and 40C have the same configuration, so only the accounting system 40A will be described here. As shown in FIG. 6, the accounting system 40A includes a communication unit 42 that receives the ID information and user behavior information transmitted by the antenna 6D, the calculation of the food and drink price of the user U0, the ordered menu, the amount of each menu, the number of users, And a calculation unit 44 for generating menu information representing food and beverage prices, managing sales of the restaurant 2D, etc., a control unit 46 for controlling driving of the accounting system 40A, a memory 48 for storing control programs and various information, And an output unit 50 that transmits user action information including ID information and menu information to the management server 8 via the network 10.

  In addition, the calculation unit 44 in the souvenir shop 2F generates accounting for the purchased item purchased by the user U0, the name of the purchased item, the purchase item information indicating the amount and purchase price of each purchased item when there are a plurality of purchased items, and Manage sales of souvenir store 2F.

  Here, in this embodiment, the restaurant 2D, 2E and the souvenir shop 2F present the wireless tag 4 to provide a discount service for food and drinks and souvenirs. Furthermore, in the restaurants 2D and 2E, a service for free drinks is provided. For this reason, the calculation unit 4 includes discount information for menu information and purchased product information and information indicating the price of a free drink (hereinafter referred to as discount information).

  FIG. 7 is a diagram showing specific contents of information output by the accounting system 40A. As shown in FIG. 7, this information includes ID001234 which is ID information, 11:30 indicating the time when the ID information is received, restaurant 2D indicating the installation location of the antenna which received the ID information, and the user whose ID information is ID001234. Information of curry and rice, which is a menu for eating and drinking, price of 1000 yen for curry and rice, one person for the number of people, 950 yen for food and drink paid by the user U0, and 50 yen for discount amount expressed by discount information Is included.

  FIG. 8 is a schematic block diagram showing the configuration of the management server. As shown in FIG. 8, the management server 8 is connected to the network 10 and receives various information transmitted from the entrance / exit 2A, the attractions 2B and 2C, the restaurants 2D and 2E, the souvenir shop 2F, and the photographing area 2G. 82, an image storage unit 84 composed of a large-capacity memory for storing the image data S1, ID information transmitted from the entrance / exit 2A, the attractions 2B, 2C, the restaurants 2D, 2E, the souvenir shop 2F, and the photographing area 2G An information storage unit 86 that stores a user behavior database DB1 in which association information generated by associating user behavior information with each other and a personal information database DB2 described later are stored, and a terminal device 14 of the user U0 connected to the Internet 12 Communication server 88 that communicates with the discount information and user The charge management unit 90 for managing the difference information representing the difference between the print price to be printed and the actual print price, the memory 92 for storing a program for operating the management server 8, and the management server 8 including generation of various databases. And a control unit 94 that controls driving.

  Note that the control unit 94 corresponds to an association commission information generation unit and an association information generation unit. The communication server 88 corresponds to personal information input means.

  The image storage unit 84 stores image data S1 acquired by the imaging systems 20A and 20B through imaging in association with ID information. For example, as shown in FIG. 9, directories corresponding to ID information such as ID001234, ID005555, and ID009876 are created below the root directory of the image storage unit 84. For example, file names are DSCF0001.JPG, DSCF0002.JPG,. Is stored.

  The information storage unit 86 stores a user behavior database DB1 that associates ID information with user behavior information. FIG. 10 is a diagram showing a configuration of the user behavior database DB1. As shown in FIG. 10, the user behavior database DB1 includes ID information, time, place, point, and menu & article information. Here, the point is a place name unique to the theme parks of the entrance / exit 2A, the attractions 2B and 2C, the restaurants 2D and 2E, the souvenir shop 2F, and the shooting area 2G. The user behavior database DB1 is updated as needed by adding the received ID information and user behavior information every time the management server 8 receives the ID information and the user behavior information.

  The communication server 88 communicates with the terminal device 14 and the print system 120 of the user U0. Here, the URL of the communication server 88 is notified to the user U0 by handing a pamphlet or the like on which the URL of the communication server 88 is printed in advance. Then, when the user U0 refers to the URL and accesses the communication server 88 from the terminal device 14 via the Internet 12, the image data S1 acquired by the user U0 being photographed by the photographing systems 20A and 20B in the theme park. Can be viewed on the terminal device 14.

  Specifically, when the user U0 accesses the communication server 88 using the terminal device 14 and inputs the ID information printed on the wireless tag 4 from the terminal device 14 to the communication server 88, the communication server 88 stores the image. The unit 84 is searched, a list of thumbnail images of the image data S1 stored in the image storage unit 84 in association with the input ID information is generated and transmitted to the terminal device 14. The terminal device 14 displays a list of thumbnail images. FIG. 11 shows a list of thumbnail images. As shown in FIG. 11, the thumbnail image list 100 includes thumbnail images of the image data S1 acquired by the user U0 shooting by the shooting systems 20A and 20B in the theme park. The thumbnail image list 100 includes a confirmation button 102 for confirming an image to be ordered for printing.

  The user U0 refers to the list of thumbnail images displayed on the terminal device 14, selects an image to be ordered by clicking on the thumbnail image, and further displays the selected image by clicking the confirm button 102. Information is transmitted to the communication server 88.

  Upon receiving the input to that effect, the communication server 88 displays a personal information input screen for inputting the personal information of the user U0 such as the user's name, address, telephone number, e-mail address, date of birth, sex, and occupation. 14 to send. The terminal device 14 displays a personal information input screen. FIG. 12 shows a personal information input screen. As shown in FIG. 12, the personal information input screen 110 displays an input box for inputting name, address, telephone number, e-mail address, date of birth, occupation and ID information, and a check button for inputting gender. Has been. The personal information input screen 110 includes a confirm button 112 for confirming the input personal information.

  When the user U0 inputs the personal information of the user U0 from the personal information input screen and presses the confirm button 112 to confirm the print order, the personal information and information indicating that the information is confirmed are transmitted to the communication server 88.

  In response to this, the communication server 88 transmits to the printing system 120 the image data S1 for which the print order has been placed and the information on the delivery destination of the print. The print system 120 prints out the image data S1 and delivers the print to the user U0.

  As described later, the print fee is charged at a low price to the user U0 because the marketing company that uses the personal information and the user behavior information is burdened to some extent. The full amount may be borne by the marketing company.

  Here, when the communication server 88 receives the input of personal information from the terminal device 14, the control unit 94 searches the user behavior database DB1 for user behavior information about the ID information included in the inputted personal information, and the retrieved user The association information is generated by associating the behavior information with the personal information of the user U0, and is registered in the personal information database DB2 stored in the information storage unit 86.

  FIG. 13 is a diagram showing the configuration of the personal information database DB2. As shown in FIG. 13, the personal information database DB2 includes a plurality of ID information, and each ID information includes the name, address, telephone number, e-mail address, date of birth, gender, occupation, and the like of the user U0. User behavior information is included. The user behavior information includes the behavior of the user U0 in the theme park.

  FIG. 14 is a diagram showing a business model using the information collection system according to the present embodiment configured as described above. As shown in FIG. 14, this business model includes an event organizer 130 that sponsors a theme park, a system provider 132 that provides the event organizer with the information collection system according to the present embodiment, and a personal information database DB2 generated by the system provider. A business is carried out between a marketing company 134 that performs marketing using and a user U0 who is a visitor to the theme park.

  Specifically, the system providing company 132 provides the event organizer 130 with an information collection system. Further, the system providing company 132 provides the user U0 with image printing in the theme park. The user U0 pays a printing fee to the system providing company 132 (for a fee). Further, the system providing company 132 sells the personal information database DB2 to the marketing company 134 and collects its expenses. This cost includes a cost for providing the print to the user U0 at a low cost or free of charge.

  In addition, the marketing company 134 provides the event organizer 130 with resources for facilitating acquisition of the action information of the user U0. Specifically, the event organizer 130 is compensated for the discount amount at the restaurants 2D, 2E and the souvenir shop 2F and the price of the drink provided to the user U0 free of charge.

  The event organizer 130 provides the user U0 with drinks at the restaurants 2D and 2E and discounts at the restaurants 2D and 2E and the souvenir shop 2F along with the enjoyment of the event itself.

  User U0 teaches fun and discounts at the event, but possessing the wireless tag 4 unconsciously collects behavior information in the theme park, and unconsciously as a price to obtain a cheaper print. Personal information will be provided to the system provider 132.

  The marketing company 134 can make a marketing proposal to the event organizer 130 and other event planners (not shown) using the acquired personal information database DB2.

  In addition, the charge management unit 90 of the management server 8 manages discount information and print price difference information, and calculates, for example, the sum of the discount price and the price of drinks and the total price of the print charge at the monthly pole. The event organizer 130 is notified of the sum of the discount amount and the drink price. The event organizer 130 can calculate its own loss based on the notified total and bill the marketing company 134 for this calculation. On the other hand, the total amount of the print price difference can be charged to the marketing company 134 by the system providing company 132 itself.

  Next, processing performed in the present embodiment will be described. FIG. 15 is a flowchart showing processing performed when information is collected in the present embodiment. At the entrance / exit 2A, the antenna 6A receives the ID information transmitted from the wireless tag 4 possessed by the user U0 (step S1), and transmits the ID information and the user behavior information to the management server 8 via the network 10. (Step S2).

  In the restaurants 2D and 2E, the antennas 6B and 6C receive ID information transmitted from the wireless tag 4 possessed by the user U0 (step S3), and the accounting systems 40A and 40B generate menu information (step S4). Furthermore, user action information including ID information and menu information is transmitted to the management server 8 via the network 10 (step S5).

  At the souvenir shop 2F, the antenna 6D receives the ID information transmitted from the wireless tag 4 possessed by the user U0 (step S6), the accounting system 40C generates purchased product information (step S7), and further includes the ID information and User action information including purchased product information is transmitted to the management server 8 via the network 10 (step S8).

  In the attraction 2B and the shooting area 2G, the antennas 6B and 6G receive the ID information transmitted from the wireless tag 4 possessed by the user U0 (step S9), and the shooting systems 20A and 20B perform shooting to obtain the image data S1. The ID information, the user behavior information, and the image data S1 are further transmitted to the management server 8 via the network 10 (step S11).

  The management server 8 receives the transmitted information (that is, ID information, user behavior information, and image data S1) (step S12). Then, the image data S1 is stored in the image storage unit 84 in association with the ID information (step S13), and the received information (that is, ID information and user behavior information) is stored in the user behavior database DB1 stored in the information storage unit 86. ) In association with each other (step S14). Note that the management server 8 continues to repeat the processing from step S12 to step S14 while the theme park is open, and thereby the user behavior database DB1 is continuously updated.

  FIG. 16 is a diagram showing processing performed between the terminal device 14 and the management server 8 when the user U0 places a print order. When the user U0 accesses the communication server 88 of the management server 8 using the terminal device 14 and inputs the ID information printed on the wireless tag 4, the process is started, and the image corresponding to the input ID information is input to the communication server 88. Data S1 is searched from the image storage unit 84 (step S21), a list of thumbnail images of the searched image data S1 is generated (step S22), and a list of thumbnail images 100 is transmitted to the terminal device 14 (step S23).

  The terminal device 14 displays the thumbnail image list 100 (step S24), and accepts selection of an image to be printed by the user U0 (step S25). Then, monitoring of whether or not the confirm button 102 has been clicked is started (step S26). If step S26 is affirmed, information representing the selected image is transmitted to the communication server 88 (step S27).

  The communication server 88 receives the information (step S28) and transmits a personal information input screen 110 to the terminal device 14 (step S29).

  The terminal device 14 displays the personal information input screen 110 (step S30), and accepts input of personal information of the user U0 (step S31). Then, monitoring of whether or not the confirm button 112 has been clicked is started (step S32). When step S32 is affirmed, personal information is transmitted to the communication server 88 (step S33).

  The communication server 88 receives personal information (step S34). Then, the image data S1 and the print delivery destination information are transmitted to the print system 120 (step S35). As a result, the print system 120 prints out the image data S1, and delivers the obtained print to the user U0. In addition, the management server 8 searches the user behavior information for the ID information included in the personal information input from the user behavior database DB1 by the control unit 94 based on the personal information (step S36), and the retrieved user behavior information and The personal information associated with the user U0 is registered in the personal information database DB2 (step S37), and the process is terminated.

  Thus, according to the present embodiment, since the personal information database DB2 includes user behavior information representing the behavior of the user U0 in the theme park together with the personal information of the user U0, the personal information database DB2 It includes information that is very valuable for the organizer 130 and the marketing company 134. Therefore, according to the present invention, it is possible to obtain very useful information for the event organizer 130 and the marketing company 134.

  In addition, in the restaurants 2D and 2E, menu information indicating what the user U0 has eaten or eaten and purchase price, and in the souvenir shop 2F, the purchased article information indicating the purchase item or purchase price of the user U0 is generated and included in the user action information. Since the information is transmitted to the management server 8, the information included in the personal information database DB2 can be made more useful.

  In addition, since the user U0 is allowed to input personal information in exchange for the print order, the user can input the personal information without psychological resistance, and thus the user's personal information can be easily acquired.

  Moreover, since ID information is transmitted by the wireless tag 4, ID information of the user U0 can be acquired without making the user U0 aware of anything in the theme park, thereby easily acquiring user behavior information. Can do.

  In the above embodiment, the user U0 inputs personal information when the user U0 places a print order. However, not only the print order but also coupons that can be used in the theme park, coupons for tickets, tickets The user U0 may be allowed to input personal information in exchange for giving the user U0 a gift that is beneficial to the user such as itself. Alternatively, the user U0 may be allowed to input personal information by answering some questionnaire and giving a free gift. Moreover, you may make the user U0 input personal information by providing the user U0 with advantageous information about the theme park. In addition, an article sold in the theme park may be sold on a website represented by the URL of the communication server 88, and the personal information of the user U0 may be input in exchange for the sale of the article. In addition, by presenting a ticket or a coupon for the ticket to the user U0, the user U0 can be guided to visit the theme park again as a repeater.

  Moreover, in the said embodiment, ID information is acquired by receiving ID information which the radio | wireless tag 4 transmits, However, The barcode showing ID information is printed on the ticket of a theme park, and barcode is displayed. The ID information may be acquired by reading. An automatic reader that reads a barcode by inserting a ticket is installed at the entrance / exit, and the barcode may be read by this. Here, in the restaurants 2D, 2E and the souvenir shop 2F, reading the bar code printed on the ticket has a great psychological resistance for the user U0, but a discount service for food and beverage charges and purchased goods by presenting the ticket By providing the drink service, the user U0 can read the barcode with little psychological resistance.

  Moreover, in the said embodiment, although the action of the user U0 in a theme park is acquired as user action information, the information collection system by this invention is not only a theme park but exhibitions, temporary events, etc. It is possible to install at the event venue.

  In the above embodiment, the personal information database DB2 is stored in the information storage unit 86 and provided to the marketing company 134. However, the system providing company 132 refers to the personal information database DB2 to By analyzing the user behavior information, information such as a graph summarizing visitors by age and gender, analysis information analyzing information on popular facilities in the theme park, and the like are generated and stored in the information storage unit 86 May be. In this case, analysis information may be provided to the marketing company 134 instead of or together with the personal information database DB2.

1 is a schematic block diagram showing the configuration of an information collection system according to an embodiment of the present invention. Schematic block diagram showing the configuration of the wireless tag Schematic block diagram showing the configuration of the antenna The figure which shows the concrete contents of the information which the antenna outputs Schematic block diagram showing the configuration of the imaging system Schematic block diagram showing the configuration of the accounting system Diagram showing specific contents of information output by accounting system Schematic block diagram showing the configuration of the management server The figure which shows the folder structure in an image memory | storage part The figure which shows the structure of user action database DB1. Figure showing a list of thumbnail images Figure showing personal information input screen The figure which shows the structure of personal information database DB2. The figure which shows the business model using the information collection system by this embodiment Flow chart showing processing performed when information is collected The figure which shows the process performed between a terminal device and a management server at the time of a user's print order

Explanation of symbols

2A Entrance / exit 2B, 2C Attraction 2D, 2E Restaurant 2F Souvenir shop 2G Shooting spot 4 Wireless tag 6A-6G Antenna 8 Management server 10 Network 12 Internet 14 Terminal device 20A, 20B Shooting system

Claims (9)

A plurality of identification information acquisition means respectively installed at a plurality of positions in the event venue, wherein the identification information is acquired from identification information holding means for holding identification information for identifying the user possessed by the user who entered the event venue When,
The association information is generated by associating the identification information for each of the plurality of users with the user action information including information on the installation location of the identification information acquisition means that acquired the identification information and the acquisition time of the identification information. Association information generating means;
Personal information input means for receiving input of personal information of the user and identification information carried by the identification information carrying means possessed by the user;
Corresponding user behavior information acquisition means for acquiring corresponding user behavior information associated with the identification information input from the personal information input means from the correspondence information;
An information collection system comprising: association information generating means for generating association information in which the corresponding user action information acquired by the corresponding user action information acquisition means is associated with the personal information.   The personal information input means is means for providing service information related to an event at the event venue to the user and receiving input of the personal information of the user in exchange for providing the service information. 1. The information collection system according to 1. At least one photographing means installed together with the identification information obtaining means in the event venue, photographing the user and obtaining image data representing the image of the user;
Image storage means for storing the image data acquired by the photographing means in association with the identification information acquired by the identification information acquisition means;
The personal information input means is connected to a terminal device possessed by a user, receives identification information input by the user from the terminal device, and is represented by image data associated with the identification information from the image storage means. An image to be displayed on the terminal device, and a print order of the image by the user from the terminal device with reference to the image displayed on the terminal device, and an input of personal information of the user The information collection system according to claim 1, wherein: The identification information carrying means is means for transmitting the identification information wirelessly;
The information according to any one of claims 1 to 3, wherein the identification information acquisition means is means for acquiring the identification information by receiving the identification information transmitted by the identification information holding means. Collection system.   5. The information collection system according to claim 1, further comprising analysis information storage means for storing analysis information representing analysis results of the association information for a plurality of users. The plurality of identification information acquisition means is installed in at least one of facilities including an entrance / exit of the event venue, a restaurant, an attraction, and a store in the event venue,
6. The association information generating means is means for generating the association information by associating information related to the installation location with the identification information. Information collection system.   The information collection system according to claim 6, further comprising: a charge management unit that manages a cost caused by providing the service when the service related to the event is provided to the user at the facility. Obtaining the identification information at a plurality of locations in the event venue from identification information carrying means possessing identification information for identifying the user possessed by the user who entered the event venue,
Generating correspondence information in which identification information for each of a plurality of users is associated with user behavior information including information on the location and time of acquisition of each identification information;
Accepting input of personal information of the user and identification information carried by the identification information carrying means possessed by the user,
From the association information, obtain corresponding user behavior information associated with the input identification information,
A method of collecting information, comprising: generating association information that associates the corresponding user behavior information with the personal information. A procedure for acquiring the identification information at a plurality of locations in the event venue from identification information holding means possessing identification information for identifying the user possessed by the user who entered the event venue;
A procedure for generating association information in which identification information for each of a plurality of users is associated with user behavior information including information on the location and time of acquisition of each identification information;
A procedure for receiving input of personal information of the user and identification information carried by the identification information carrying means possessed by the user;
A procedure for acquiring corresponding user behavior information associated with the input identification information from the association information;
A program for causing a computer to execute an information collection method, comprising: a procedure for generating association information that associates the corresponding user behavior information with the personal information.

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