KR102599019B1 - Smart retail platform service providing method and apparatus - Google Patents

Abstract

The present invention relates to a method and device for providing a smart retail platform service, comprising setting at least one advertising target group based on the current location of a user terminal registered as a member, corresponding to the number of user terminals included in the advertising target group. transmitting a group purchase coupon for an advertisement target product to an advertisement target group; and, when any one of the advertisement target groups registers another user terminal as a new member and transfers the group purchase coupon, compensation is given to the user terminal that transferred the group purchase coupon. It includes the step of providing.

Description

Smart retail platform service provision method and device {SMART RETAIL PLATFORM SERVICE PROVIDING METHOD AND APPARATUS}

The present invention relates to a method and device for providing a smart retail platform service. More specifically, the present invention relates to a method and device for providing a smart retail platform service, and more specifically, to set one advertising target group based on the current location of a plurality of user terminals subscribed to a smart retail platform service, and to set an advertising target group to the set advertising target group. This relates to a method and device for providing a smart retail platform service that can increase product advertising effectiveness by transmitting group purchase coupons for products on a vending machine or in a shopping mall.

Various types of bending machines are installed and operated in places with a lot of people traffic, such as various public facilities, rest areas, or restaurants. Bending machines have the advantage of being able to be used 24 hours a day without taking up a lot of space, and the products they handle are diverse. For example, they sell a variety of products ranging from coffee and beverages to water, cigarettes, toilet paper, and various cooked foods.

Meanwhile, companies that produce and sell products advertise through various media, and with the development of networks such as the Internet, online advertising methods are becoming widely used. Online advertising methods include companies that produce and sell products create their own homepages to promote their products or advertise on portal sites, SNS (social network services), blogs, and Internet articles (news) that are frequently visited by users. There are ways to raise it, etc.

However, advertising methods using such Internet media are promoted regardless of users' needs or interests, which may reduce advertising effectiveness or cause inconvenience to users. Additionally, when users purchase a product after seeing an advertisement, if the purchase benefit is low, they may proceed with the purchase passively.

One embodiment of the present invention sets one advertising target group based on the current location of a plurality of user terminals subscribed to the smart retail platform service, and provides group purchase coupons for vending machines or products in the shopping mall to the set advertising target group. We seek to provide a method and device for providing smart retail platform services that can increase the effectiveness of product advertising by transmitting.

Among embodiments, a method of providing a smart retail platform service includes steps of an advertising target detection unit setting at least one advertising target group based on the current location of a user terminal registered as a member; A coupon management unit transmitting to the advertising target group a group purchase coupon for an advertising product corresponding to the number of user terminals included in the advertising target group; And when one of the advertising target groups transfers the group purchase coupon by registering another user terminal as a new member, the compensation unit provides compensation to the user terminal that transferred the group purchase coupon.

Here, the step of setting the advertising target group includes the steps of the advertising target detection unit setting a user terminal that has joined as a new member as a friend group in conjunction with a pre-assigned recommender code among the plurality of user terminals; And the advertising target detection unit includes a step of detecting a user terminal whose current location is located within a certain distance among a plurality of user terminals included in the friend group.

Here, the step of setting the advertisement target group includes the step of the advertisement target detection unit detecting a user terminal among the plurality of user terminals whose current location is located within the same wireless Internet space.

Here, the wireless Internet space is a space formed based on a wireless Internet access point.

Here, the wireless Internet access point is installed in a bending machine, the wireless Internet access point is allowed to access according to the MAC address information of each of the plurality of user terminals, and the wireless Internet access management unit controls access among the plurality of user terminals. This provides wireless Internet to permitted user terminals.

Here, the coupon management unit allows each of a plurality of user terminals included in the advertising target group to enroll other user terminals as new members equal to the number of group purchases corresponding to the group purchase coupon, and when a friend group is established, the friend group is added to the friend group. It further includes providing permission to use the group purchase coupon.

Here, the step of providing compensation to the user terminal that transferred the group purchase coupon is performed whenever the compensation unit transfers the group purchase coupon by registering another user terminal as a new member. and accumulating the compensation.

Here, the product sales server further includes the step of applying the group purchase coupon to the cost of the advertised product when all user terminals that have received the group purchase coupon among the plurality of user terminals purchase the advertised product. do.

Among embodiments, a smart retail platform service providing device includes a member management unit that registers as a member based on user information received from a plurality of user terminals; an advertising target detection unit that sets at least one advertising target group based on the current location of each of the plurality of user terminals registered as members; a coupon management unit that obtains a group purchase coupon for an advertised product corresponding to the number of user terminals included in the advertised target group from a product sales server and transmits the group purchase coupon to the advertised target group; And when one of the advertising target groups registers another user terminal as a new member and transfers the group purchase coupon, it includes a compensation unit that provides compensation to the user terminal that transferred the group purchase coupon.

Here, the advertisement target detector sets the current location of each of the plurality of user terminals within a certain distance, and sets the user terminal set as the friend group as the advertisement target group in conjunction with a pre-assigned recommender code.

Here, the advertisement target detector sets the user terminal whose current location is located within the same wireless Internet space among the plurality of user terminals as the advertisement target group.

Here, the wireless Internet space is formed based on the wireless Internet access point installed in the vending machine, and MAC address information is obtained from the user terminal that requested access to the wireless Internet access point and matches the MAC address information registered as the member. It further includes a wireless Internet access management unit that allows access to the wireless Internet access point and provides wireless Internet to the user terminal.

Here, the coupon management unit allows each of a plurality of user terminals included in the advertising target group to register other user terminals as new members equal to the number of group purchases corresponding to the group purchase coupon, and when a friend group is established, the friend group Provides the right to use group purchase coupons.

Here, the compensation unit accumulates and provides the compensation each time the user terminal that has received the group purchase coupon registers another user terminal as a new member and transfers the group purchase coupon.

Here, the product sales server applies the group purchase coupon to the cost of the advertised product when all user terminals that have received the group purchase coupon among the plurality of user terminals purchase the advertised product.

The disclosed technology can have the following effects. However, since it does not mean that a specific embodiment must include all of the following effects or only the following effects, the scope of rights of the disclosed technology should not be understood as being limited thereby.

A method and device for providing a smart retail platform service according to an embodiment of the present invention sets one advertising target group based on the current location of a plurality of user terminals subscribed to the smart retail platform service, and places a vending machine in the set advertising target group. Alternatively, the effectiveness of product advertising can be increased by sending group purchase coupons for products in the shopping mall.

In addition, the method and device for providing a smart retail platform service according to an embodiment of the present invention allows a user who has received a group purchase coupon to register as a new member by transferring it to a non-member user or attracting a new member to the smart retail platform in the process of recruiting non-member users. The number can be increased, and the advertising target for the advertised product can be expanded.

In addition, the method and device for providing a smart retail platform service according to an embodiment of the present invention generates interest in the advertised product by issuing group purchase coupons reflecting the interests of each user subscribed to the smart retail platform service, If the interests of users in the group of friends who participated in the meeting are similar, the topic of conversation in the meeting can be converted to the product being advertised, which can further increase the effectiveness of product advertising and increase purchasing power.

Figure 1 is a diagram illustrating a smart retail platform service provision system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating the service providing server shown in FIG. 1.
Figure 3 is a flowchart illustrating a method of providing a smart retail platform service according to an embodiment of the present invention.
FIG. 4 is a flowchart illustrating the compensation method shown in FIG. 3.
Figure 5 is a diagram illustrating a smart retail platform service provision system according to another embodiment of the present invention.
FIG. 6 is a diagram illustrating the service providing server shown in FIG. 5.
Figure 7 is a flowchart illustrating a method of providing a smart retail platform service according to another embodiment of the present invention.

Since the description of the present invention is only an example for structural or functional explanation, the scope of the present invention should not be construed as limited by the examples described in the text. In other words, since the embodiments can be modified in various ways and can have various forms, the scope of rights of the present invention should be understood to include equivalents that can realize the technical idea. In addition, the purpose or effect presented in the present invention does not mean that a specific embodiment must include all or only such effects, so the scope of the present invention should not be understood as limited thereby.

Meanwhile, the meaning of the terms described in this application should be understood as follows.

Terms such as “first” and “second” are used to distinguish one component from another component, and the scope of rights should not be limited by these terms. For example, a first component may be named a second component, and similarly, the second component may also be named a first component.

When a component is referred to as being “connected” to another component, it should be understood that it may be directly connected to the other component, but that other components may exist in between. On the other hand, when a component is referred to as being “directly connected” to another component, it should be understood that there are no other components in between. Meanwhile, other expressions that describe the relationship between components, such as "between" and "immediately between" or "neighboring" and "directly neighboring" should be interpreted similarly.

Singular expressions should be understood to include plural expressions unless the context clearly indicates otherwise, and terms such as “comprise” or “have” refer to implemented features, numbers, steps, operations, components, parts, or them. It is intended to specify the existence of a combination, and should be understood as not excluding in advance the possibility of the presence or addition of one or more other features, numbers, steps, operations, components, parts, or combinations thereof.

For each step, identification codes (e.g., a, b, c, etc.) are used for convenience of explanation. The identification codes do not explain the order of each step, and each step clearly follows a specific order in context. Unless specified, events may occur differently from the specified order. That is, each step may occur in the same order as specified, may be performed substantially simultaneously, or may be performed in the opposite order.

The present invention can be implemented as computer-readable code on a computer-readable recording medium, and the computer-readable recording medium includes all types of recording devices that store data that can be read by a computer system. . Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage devices. Additionally, the computer-readable recording medium can be distributed across computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner.

All terms used herein, unless otherwise defined, have the same meaning as commonly understood by a person of ordinary skill in the field to which the present invention pertains. Terms defined in commonly used dictionaries should be interpreted as consistent with the meaning they have in the context of the related technology, and cannot be interpreted as having an ideal or excessively formal meaning unless clearly defined in the present application.

Figure 1 is a diagram illustrating a smart retail platform service provision system according to an embodiment of the present invention.

Referring to FIG. 1, the smart retail platform service provision system 1 according to an embodiment of the present invention may include a plurality of user terminals 100, a service provision server 200, and a product sales server 300. . A plurality of user terminals 100, the service providing server 200, and the product sales server 300 are interconnected through a communication network to transmit and receive data for providing smart retail platform services. Here, the communication network may include wireless communication networks such as Bluetooth Low Energy (BLE), Wireless Fidelity (Wi-Fi), and ZigBee, and various types of mobile communication networks such as 2G, 3G, and LTE.

Each of the plurality of user terminals 100 is a terminal used by a user using the smart retail platform provided by the service providing server 200, and may be implemented as a smartphone, laptop, etc. Here, each of the plurality of user terminals 100 may include an application for using a smart retail platform service. The application may be built into each of the plurality of user terminals 100, or may be downloaded and installed through an app store, etc.

Each of the plurality of user terminals 100 may be equipped with a Global Positioning System (GPS) module, and may detect location information about the current location using the GPS module and transmit it to the service providing server 200.

Each of the plurality of user terminals 100 can register as a member by transmitting the input user information to the service providing server 200. Here, user information may include identification information and non-identification information. Identification information may include ID, password, name, phone number, etc., and non-identification information may include MAC address (Medium Access Control address) information, gender, age group, areas of interest, and product information of interest. You can.

Each of the plurality of user terminals 100 may transmit a recommendation message to another non-member user terminal 100 using a recommender code assigned by the service providing server 200. Each of the plurality of user terminals 100 may be linked to the recommendation message to form a friend group with the user terminal 100 registered as a new member.

Each of the plurality of user terminals 100 may transmit a sharing request to the smart retail platform to the service providing server 200. Each of the plurality of user terminals 100 may receive a recommendation message from the service providing server 200 and transmit the recommendation message to the user terminal 100 corresponding to a contact selected as a shared friend from the stored contact list.

Here, the recommendation message may include a recommender code corresponding to the member identifier and a link to a member registration page where the user can register as a new member on the service providing server 200. Each of the plurality of user terminals 100 may transmit a recommendation message in the form of an attachment to a text message or messenger.

Each of the plurality of user terminals 100 can receive a group purchase coupon from the service providing server 200 and display it on the screen, and can store the group purchase coupon or transfer it to another user terminal 100. Here, the group purchase coupon is a coupon that allows multiple users to jointly purchase the advertised product, and is a coupon that specifies the number of group purchases of 1+1, 2+1, or N+1 (where N is a natural number). may be issued. A group purchase coupon may be issued as a registered coupon with a member identifier written thereon, and may be processed as an invalid coupon when the validity period expires.

Additionally, the advertised product may be a vending machine or a product sold at a shopping mall, and the shopping mall may include both online and offline shopping malls. For example, advertising target products may be products such as drinks and snacks stored in a vending machine, or products sold at a shopping mall such as cars, handbags, and electronic products.

Each of the plurality of user terminals 100 may provide a user interface for selecting an item to receive or gift a group purchase coupon. Each of the plurality of user terminals 100 may store a group purchase coupon when a receipt item is selected, and may request a gift message from the service providing server 200 when a gift item is selected. When a gift message is received from the service providing server 200, each of the plurality of user terminals 100 transfers the group purchase coupon by sending a gift message to the user terminal 100 corresponding to the contact selected as a gift friend from the stored contact list. can do.

Each of the plurality of user terminals 100 may receive compensation from the service providing server 200 according to the transfer history. Here, the compensation may include gift coupons or points. Each of the plurality of user terminals 100 may be equipped with a payment module, and may purchase the advertised product using a group purchase coupon.

For example, if the group purchase coupon is a 2+1 coupon, each of the three users can purchase the advertised product at a cost equal to 1/(2+1) of the product price. One embodiment of the present invention is not limited to this, and one user out of three users can use the group purchase coupon received by the other two users to pay for the advertised product to be received by the other two users. In other words, one out of three users can pay for three advertised products.

Each of the plurality of user terminals 100 may provide a user interface for selecting a method of receiving the advertised product that has been purchased. For example, if the product to be advertised is a product sold at a vending machine or an offline shopping mall, each of the plurality of user terminals 100 may transmit a location to receive the selected product to be advertised to the product sales server 200, and the product may be sold. A product exchange voucher for an advertised product can be received from the server 300, stored, and displayed on the screen.

On the other hand, when the product targeted for advertising is a product sold in an online shopping mall, each of the plurality of user terminals 100 can transmit the entered delivery address information to the product sales server 300 and receive the targeted product through courier. .

The service providing server 200 is a server that manages the smart retail platform, manages a plurality of user terminals 100 as members, and can provide smart retail platform services to the plurality of user terminals 100 registered as members. . The service providing server 200 may classify a plurality of user terminals 100 into advertising target groups according to preset advertising target conditions.

Here, the advertising target condition may be set based on the current location of the user terminal 100. The advertising target condition according to an embodiment of the present invention may be set to the condition that the current location of the user terminal 100 is within the same space and corresponds to a friend group. In other words, the advertisement target condition may be a condition that sets users who are currently meeting and are friends as advertisement targets.

To this end, the service providing server 200 collects location information of each of the plurality of user terminals 100, detects the user terminal 100 whose current location is within a certain distance among the plurality of user terminals 100, and detects the detected user terminal 100. Among the plurality of user terminals 100, the user terminal 100 corresponding to the friend group may be set as the advertising target group.

The service providing server 200 may obtain a group purchase coupon for the advertised product issued corresponding to the number of user terminals 100 included in the advertised group from the product sales server 300 and transmit it to the advertised group.

When one of the advertising target groups registers another user terminal 100 as a new member and transfers the group purchase coupon, the service provision server 200 may provide compensation to the user terminal 100 that transferred the group purchase coupon. . Here, the service providing server 200 may provide compensation to the user terminal 100 according to the transfer history. The service providing server 200 may accumulate and provide compensation each time a user terminal 100 that has received a group purchase coupon transfers the group purchase coupon to another user terminal 100 .

The product sales server 300 is a server managed by a retailer that sells products, selects products to be advertised, and provides group purchase coupons for the products to be advertised according to group purchase user information received from the service provision server 200. issues.

The product sales server 300 uses group purchase user information to select an advertising target product corresponding to the interest information of the advertising target group. The product sales server 300 may include information on the selected advertising target product, issue a group purchase coupon corresponding to the number of group purchasers, and transmit it to the service provision server 200. Here, the product sales server 300 may issue a group purchase coupon including a member identifier of the advertising target group and an expiration date.

For example, if there are 3 user terminals 100 included in the advertising target group, a group purchase coupon may be issued as a 1+2 coupon, and if there are 4 user terminals 100 included in the advertising target group, a group purchase coupon may be issued. Coupons can be issued as 1+3 coupons.

The product sales server 300 may proceed with receiving the advertised product when the purchase of the advertised product is completed using the group purchase coupon. The product sales server 300 may reduce the cost by applying the group purchase coupon to the cost of the advertised product when the advertised product is purchased by the number of group purchase coupons issued, that is, the number of group purchasers. For example, if the group purchase coupon is a 2+1 coupon, the product sales server 300 may process payment by reducing the cost of the advertised product by 1/(2+1) compared to the product price.

The product sales server 300 may receive the advertised product according to the product receipt method selected from the plurality of user terminals 100. If the product to be advertised is a product sold at a vending machine or an offline shopping mall, the product sales server 300 generates a product exchange ticket that allows the user to receive the advertised product at the pick-up location selected by the user terminal 100. ) can be provided. Here, the product exchange voucher may be created as an image including a 2D barcode or 3D barcode including a QR code.

If the product to be advertised is a product sold in an online shopping mall, the product sales server 300 may process the product to be delivered by courier according to the delivery address information received from the user terminal 100.

FIG. 2 is a diagram illustrating the service providing server shown in FIG. 1.

Referring to Figure 2, the service providing server 200 may include a member management unit 210, an advertising target detection unit 220, a coupon management unit 230, a compensation unit 240, a communication unit 250, and a control unit 260. You can. The member management unit 210 processes user information received from a plurality of user terminals 100, registers them as members, and manages the user terminals 100 registered as members.

The member management unit 210 identifies and manages the user terminal 100 with a member identifier, and when a sharing request for the smart retail platform is received from any one of the plurality of user terminals 100, it creates a recommendation message and sends the user terminal 100 to the corresponding user terminal 100. ) can be transmitted to. Here, the recommendation message may include a recommender code including the member identifier of the user terminal 100 that requested sharing and a link to a member registration page where you can sign up as a new member on the smart retail platform.

The member management unit 210 may set a user terminal registered as a new member as a friend group with the user terminal 100 that requested the recommendation message in conjunction with the recommendation message or gift message. That is, the member management unit 210 can set a friend group based on the recommender code.

The advertising target detection unit 220 may set a user terminal 100 located within a certain area among the plurality of user terminals 100 set as friend groups as at least one advertising target group. The advertising target detection unit 220 collects location information of each of the plurality of user terminals 100, detects the current location, and detects the user terminal 100 whose current location is within a certain distance among the plurality of user terminals 100. . The advertising target detection unit 220 may set the user terminal 100 corresponding to the friend group among the detected plurality of user terminals 100 as the advertising target group.

That is, the advertising target detection unit 220 is located in the same space and can set a plurality of user terminals 100 corresponding to a friend group as the advertising target group. For example, when three friends are meeting at a specific place, the advertisement target detection unit 220 may set the user terminal 100 carried by the three friends as the advertisement target group.

The coupon management unit 230 detects the number of user terminals 100 included in the advertising target group, determines the number of group purchases, and generates the group purchase number, member identifier, and interest information as group purchase user information to the product sales server ( 300). The coupon management unit 230 may transmit the group purchase coupon obtained from the product sales server 300 to the advertising target group.

When a gift message is requested from one of the plurality of user terminals 100 that have received a group purchase coupon, the coupon management unit 230 may create a gift message and transmit it to the requesting user terminal 100. The coupon management unit 230 transfers the group purchase coupon to the user terminal 100 who has registered as a new member in connection with the gift message and stores the transfer history. Here, the coupon management unit 230 may generate the transfer history of the group purchase coupon and the member identifier of the transferred user terminal 100 as group purchase transferor information and transmit it to the product sales server 300.

For example, the coupon management unit 230 sends a gift message to another user terminal 100 when the user terminal 100 that first receives the group purchase coupon sends a gift message to the other user terminal 100 and registers the group purchase coupon as a new member. The purchase coupon is transferred to the user terminal 100 that has signed up as a new member.

The compensation unit 240 may determine the transfer history of the group purchase coupon and provide compensation to the user terminal 100 according to the transfer history. For example, the user terminal 100, which first received the group purchase coupon, transfers the group purchase coupon to the second user terminal 100, and the user terminal 100, which received the second group purchase coupon, transfers it to the third user terminal ( Group purchase coupons can be transferred to 100).

In this case, the compensation unit 240 provides compensation to the first user terminal 100 when the group purchase coupon is transferred to the second user terminal 100, and when the group purchase coupon is transferred to the third user terminal 100, the first and Compensation may be provided to the second user terminal 100. That is, the compensation unit 240 may accumulate and provide compensation each time the user terminal 100 that has received the group purchase coupon transfers the group purchase coupon to another user terminal 100.

The communication unit 250 may communicate with a plurality of user terminals 100 and the product sales server 300 to transmit and receive data. The communication unit 250 may include wireless communication networks such as Bluetooth Low Energy (BLE), Wireless Fidelity (Wi-Fi), and ZigBee, and various types of mobile communication networks such as 2G, 3G, and LTE.

The control unit 260 controls the overall operation of the service provision server 200, and the control flow between the member management unit 210, the advertising target detection unit 220, the coupon management unit 230, the compensation unit 240, and the communication unit 250. Or you can manage the data flow.

FIG. 3 is a flowchart illustrating a method of providing a smart retail platform service according to an embodiment of the present invention, and FIG. 4 is a flowchart illustrating the compensation method shown in FIG. 3.

In Figure 3, first, a plurality of user terminals 100 transmit user information to the service providing server 200, and the service providing server 200 processes the user information received from the plurality of user terminals 100 to become a member. Register (S110). Here, the user terminal 100 may be registered as a member of the service providing server 200 through an application or may be registered as a member of the service providing server 200 through SNS or the like.

When a request to share the smart retail platform is received from one of the plurality of user terminals 100, the service providing server 200 creates a recommendation message and transmits it to the user terminal 100 that made the sharing request. The service providing server 200 sets the user terminal 100, registered as a new member, in conjunction with the recommendation message to a friend group with the user terminal 100 that requested the recommendation message (S120).

In this state, the service providing server 200 collects location information of a plurality of user terminals 100, detects the current location, and selects at least one user terminal 100 located within a certain area among the user terminals 100 set as a friend group. Set as one advertising target group (S130). For example, the service providing server 200 may detect a user terminal 100 within a certain distance from the current location of a user terminal 100 set as a friend group and set the user terminal 100 as an advertising target group.

The service providing server 200 detects the number of user terminals 100 included in the advertising target group, determines the number of group purchases, and generates the group purchase number, member identifier, and interest information as group purchase user information to serve as a product sales server. Send to (300). Then, the product sales server 300 issues a group purchase coupon according to the group purchase user information and provides it to the service provision server 200.

Next, the service providing server 200 transmits the group purchase coupon obtained from the product sales server 300 to the advertising target group (S140). In this way, when a group purchase coupon is transmitted to the user terminal 100 corresponding to a relationship of friends gathered in the same space, the topic of conversation can be converted to a product to be advertised. Therefore, the advertising effect of the advertised product can be increased.

The service provision server 200 determines whether any of the user terminals 100 that have received the group purchase coupon request a gift of the group purchase coupon (S150). As a result of the determination, if there is no user terminal 100 that requested a gift of a group purchase coupon, the product sales server 300 proceeds with the purchase by applying the group purchase coupon when all the advertising target groups purchase the advertised product.

Next, the product sales server 300 proceeds to receive the advertised product when the purchase of the advertised product is completed (S160). The product sales server 300 may proceed with receiving the advertised product using a product receiving method selected according to the sales location of the advertised product that has been purchased. For example, if the advertised product that has been purchased is a product sold at a vending machine or an offline shopping mall, the product sales server 300 can receive the advertised product at a vending machine or an offline store at a location selected by the user terminal 100. A product exchange voucher can be created and provided to the user terminal 100. Additionally, when the advertised product that has been purchased is a product sold in an online shopping mall, the product sales server 300 may process the advertised product for delivery according to delivery information received from the user terminal 100.

On the other hand, in step S150, if there is a user terminal 100 that has requested a gift of a group purchase coupon, the service providing server 200 creates a gift message and transmits it to the user terminal 100. Then, a gift message is transmitted to the user terminal 100 selected by the user terminal 100 as a gift friend.

The service provision server 200 determines whether the user terminal 100 that received the gift message has registered as a new member (S170), and when the user terminal 100 that has received the gift message has registered as a new member, the user terminal 100 has registered as a new member. Transfer the group purchase coupon to (100) (S180).

At this time, the service providing server 200 provides compensation to the user terminal 100 that transferred the group purchase coupon according to the transfer history (S190). For example, as shown in FIG. 4, the service providing server 200 first receives a group purchase coupon from the first user terminal 100a (S210), and receives a gift request from the first user terminal 100a. Determine whether or not it is transmitted (S220). As a result of the determination, when a gift request is transmitted from the first user terminal 100a, the service providing server 200 creates a gift message and transmits it to the first user terminal 100a.

The first user terminal 100a transmits a gift message to the second user terminal 100b, and the second user terminal 100b registers as a new member in conjunction with the gift message (S230). Then, the service providing server 200 transfers the group purchase coupon to the second user terminal 100b (S240). At this time, the service providing server 200 provides compensation to the first user terminal 100a (S250).

Next, the service providing server 200 determines whether a gift request is transmitted from the second user terminal 100b (S260). As a result of the determination, if a gift request is transmitted from the second user terminal 100b, the service providing server 200 creates a gift message and transmits it to the second user terminal 100b.

The second user terminal 100b transmits a gift message to the third user terminal 100c, and the third user terminal 100c registers as a new member in conjunction with the gift message (S270). Then, the service providing server 200 transfers the group purchase coupon to the third user terminal 100c (S280). At this time, the service providing server 200 provides compensation to each of the first and second user terminals 100a and 100b (S290). In this way, the service providing server 200 can provide compensation to the user terminal 100 that transferred the group purchase coupon each time the group purchase coupon is transferred. As a result, the number of new members can increase, and the advertising effect of the advertised product can be higher.

Figure 5 is a diagram illustrating a smart retail platform service provision system according to another embodiment of the present invention.

Referring to FIG. 5, the smart retail platform service provision system 2 according to another embodiment of the present invention includes a plurality of user terminals 400, a service provision server 500, a product sales server 600, and a wireless Internet access point. It may include (700).

A plurality of user terminals 400, service provision server 500, product sales server 600, and wireless Internet access point 700 are interconnected through a communication network to transmit and receive data for providing smart retail platform services. . Here, the communication network may include wireless communication networks such as Bluetooth Low Energy (BLE), Wireless Fidelity (Wi-Fi), and ZigBee, and various types of mobile communication networks such as 2G, 3G, and LTE.

Each of the plurality of user terminals 400 is a terminal used by a user using the smart retail platform provided by the service providing server 500, and may be implemented as a smartphone, laptop, etc. Here, each of the plurality of user terminals 400 may include an application for using a smart retail platform service. The application may be built into each of the plurality of user terminals 400, or may be downloaded and installed through an app store, etc.

Each of the plurality of user terminals 400 may be equipped with a wireless Internet module for a wireless Internet service function, and may use the wireless Internet by accessing the wireless Internet access point 700 to which access is permitted by the service providing server 500. You can. Wireless Internet according to an embodiment of the present invention may be provided free of charge.

To this end, each of the plurality of user terminals 400 transmits MAC address information to the service providing server 500 to request access to the wireless Internet access point 700, and receives a wireless Internet access point from the service providing server 500 ( 700) connection can be permitted.

Each of the plurality of user terminals 400 can register as a member by transmitting the inputted user information to the service providing server 500, and use the recommender code assigned from the service providing server 500 to connect another user terminal that is not a member ( A recommendation message can be sent to 400). Each of the plurality of user terminals 400 may be linked to the recommendation message to form a friend group with the user terminal 400 registered as a new member.

Each of the plurality of user terminals 400 can receive a group purchase coupon from the service providing server 500 and display it on the screen, and can store the group purchase coupon or transfer it to another user terminal 400.

Each of the plurality of user terminals 400 may provide a user interface for selecting an item to receive or gift a group purchase coupon. Each of the plurality of user terminals 400 may store a group purchase coupon when a receipt item is selected, and may request a gift message from the service providing server 500 when a gift item is selected.

When a gift message is received from the service providing server 500, each of the plurality of user terminals 400 transfers the group purchase coupon by sending a gift message to the user terminal 400 corresponding to the contact selected as a gift friend from the stored contact list. can do.

Each of the plurality of user terminals 400 may receive compensation from the service providing server 500 according to the transfer history. Here, the compensation may include gift coupons or points. Each of the plurality of user terminals 400 may be equipped with a payment module, and may purchase the advertised product using a group purchase coupon.

Each of the plurality of user terminals 400 may provide a user interface for selecting a method of receiving the advertised product that has been purchased. For example, if the advertisement target product is a vending machine or a product sold at an offline shopping mall, each of the plurality of user terminals 400 may transmit a location to receive the selected advertisement target product to the product sales server 600, and the product may be sold. A product exchange voucher for an advertised product can be received from the server 600, stored, and displayed on the screen.

On the other hand, when the product targeted for advertising is a product sold in an online shopping mall, each of the plurality of user terminals 400 can transmit the entered delivery address information to the product sales server 600 and receive the targeted product through courier. .

The service providing server 500 is a server that manages the smart retail platform, manages a plurality of user terminals 400 as members, and can provide smart retail platform services to the plurality of user terminals 400 registered as members. . The service providing server 500 may classify a plurality of user terminals 400 into advertising target groups according to preset advertising target conditions.

Here, the advertising target condition may be set based on the current location of the user terminal 400. The advertising target condition according to another embodiment of the present invention may be set to the condition that the current location of the user terminal 400 is within the wireless Internet space formed by the wireless Internet access point 700.

That is, another embodiment of the present invention, unlike one embodiment of the present invention, may be a condition of setting users who access the same wireless Internet access point 700 as advertisement targets even if the advertisement target condition does not correspond to a friend group. In this case, the service providing server 500 provides the group purchase coupon only when the user who has received the group purchase coupon corresponding to the advertising target group recruits new members corresponding to the number of group purchases presented in the group purchase coupon to form a friend group. Usage may be restricted.

To this end, the service providing server 500 detects user terminals connected to the same wireless Internet access point 700 among the plurality of user terminals 400 registered as members, and selects the plurality of detected user terminals 400 into one. Can be classified into advertising target groups. Accordingly, a plurality of user terminals 400 located in the same wireless Internet space (zone) can be set as one advertising target group.

The service providing server 500 detects the number of user terminals 400 included in the advertising target group, determines the number of group purchases, and registers other user terminals 400 as new members equal to the number of group purchases, so that the friend group is set. Then, you can provide group purchase coupons to your friend group.

That is, the service provision server 500 transmits a recommendation message to the user terminal 400 that has received the group purchase coupon to another user terminal 400 that is not a member, and the user terminal 400 registered as a new member in conjunction with the recommendation message. ) If the number of group purchases meets the number of group purchases, a group purchase coupon can be sent to the user terminal 400 registered as a new member and made available for use.

For example, when the user terminal 400 corresponding to the advertising target group receives a 2+1 group purchase coupon, two users are registered as new members on the service provision server 500, and when set as a friend group, the first Three users, including the user who received the group purchase coupon, can use the 2+1 group purchase coupon. Accordingly, by increasing the number of members of the service providing server 500, the promotional effect of the advertised product can be increased.

When the user terminal 400 that has received the group purchase coupon registers another user terminal 400 as a new member and transfers the group purchase coupon, the service provision server 500 compensates the user terminal 400 that transferred the group purchase coupon. can be provided. Here, the service providing server 500 may provide compensation to the user terminal 400 according to the transfer history. The service providing server 500 may accumulate and provide compensation each time a user terminal 400 that has received a group purchase coupon transfers the group purchase coupon to another user terminal 400 .

The product sales server 600 is a server managed by a retailer that sells products, selects products to be advertised, and provides group purchase coupons for products to be advertised according to group purchase user information received from the service provision server 500. issues.

The product sales server 600 uses group purchase user information to select an advertising product corresponding to the interest information of the advertising target group, issues a group purchase coupon corresponding to the number of group purchasers, and transmits it to the service provision server 500. You can. Here, the product sales server 600 may issue a group purchase coupon including a member identifier and expiration date of the advertising target group.

The product sales server 600 can proceed with receiving the advertised product when the purchase of the advertised product is completed using the group purchase coupon. The product sales server 300 may reduce the cost of the advertised product when the advertised product is purchased by the number of group purchase coupons issued, that is, the number of group purchasers. For example, if the group purchase coupon is a 2+1 coupon, the product sales server 600 may process payment by reducing the cost of the advertised product by 1/(2+1) compared to the product price.

The product sales server 600 may receive the advertised product according to the product receipt method selected from the plurality of user terminals 400. If the product to be advertised is a product sold at a vending machine or an offline shopping mall, the product sales server 600 generates a product exchange ticket that allows the user to receive the advertised product at the pick-up location selected by the user terminal 400. ) can be provided.

Here, the product exchange voucher may be created as an image including a 2D barcode or 3D barcode including a QR code. If the product to be advertised is a product sold in an online shopping mall, the product sales server 600 may process the product to be delivered by courier according to the delivery address information received from the user terminal 400.

The wireless Internet access point 700 may provide wireless Internet to the user terminal 400 depending on whether the service providing server 500 allows access. The wireless Internet access point 700 may be installed in a bending machine and may include a wireless router. In other words, the wireless Internet access point 700 can form a wireless Internet zone based on the bending machine.

FIG. 6 is a diagram illustrating the service providing server shown in FIG. 5.

Referring to FIG. 6, the service provision server 500 includes a member management unit 510, an advertising target detection unit 520, a coupon management unit 530, a compensation unit 540, a wireless Internet access management unit 550, and a communication unit 560. and a control unit 570. The member management unit 510 processes user information received from a plurality of user terminals 400, registers them as members, and manages the user terminals 400 registered as members.

The member management unit 510 identifies and manages the user terminal 400 with a member identifier, and when a sharing request for the smart retail platform is received from any one of the plurality of user terminals 400, it creates a recommendation message and sends a recommendation message to the user terminal 400. ) can be transmitted to. Here, the recommendation message may include a recommender code including the member identifier of the user terminal 400 that requested sharing and a link to a member registration page where you can sign up as a new member on the smart retail platform.

The member management unit 510 may set a user terminal registered as a new member as a friend group with the user terminal 400 that requested the recommendation message in conjunction with the recommendation message or gift message. That is, the member management unit 510 can set a friend group based on the recommender code.

The advertising target detection unit 520 may detect user terminals connected to the same wireless Internet access point 700 among the plurality of user terminals 400 registered as members and classify them into one advertising target group. That is, the advertisement target detection unit 520 may classify a plurality of user terminals 400 located in the same wireless Internet space (zone) into an advertisement target group.

The coupon management unit 530 transmits the group purchase coupon obtained from the product sales server 600 to the user terminals 400 of the advertising target group according to the number of user terminals 400 included in the advertising target group. Here, the coupon management unit 530 determines the number of group purchasers by detecting the number of user terminals 400 included in the advertising target group, and generates the group purchase number, member identifier, and interest information as group purchase user information to purchase the product. It can be transmitted to the sales server 600. If the number of group purchasers is greater than the preset maximum number, the coupon management unit 530 may generate the maximum number of people as group purchase user information.

The coupon management unit 530 recruits new members corresponding to the group purchase number presented in the group purchase coupon, and when each of the plurality of user terminals 400 that have received the group purchase coupon is set as a friend group, the user terminal 400 set as the friend group ) can be sent to a group purchase coupon and converted to an available state.

When a request to create a gift message is received from one of the plurality of user terminals 400 that have received a group purchase coupon, the coupon management unit 530 may create a gift message and transmit it to the requesting user terminal 400. The coupon management unit 530 transfers the group purchase coupon to the user terminal 400 who has registered as a new member in connection with the gift message and stores the transfer history. Here, the coupon management unit 530 may generate the transfer history of the group purchase coupon and the member identifier of the transferred user terminal 400 as group purchase transferor information and transmit it to the product sales server 600.

The compensation unit 540 may provide compensation to the user terminal 400 according to the transfer history of the group purchase coupon. The compensation unit 540 may provide compensation to all user terminals 400 that have transferred the group purchase coupon each time the group purchase coupon is transferred. Additionally, the compensation unit 540 may accumulate and provide rewards to the user terminal 400 each time a new member is registered through the user terminal 400 that has received the group purchase coupon.

When a wireless Internet access request is received from one of the plurality of user terminals 400, the wireless Internet access management unit 550 obtains MAC address information of the corresponding user terminal 400, and combines the obtained MAC address information with the pre-stored member information. It can be determined whether it matches the MAC address information. If the MAC address information matches, the wireless Internet access management unit 550 allows the corresponding user terminal 400 to access the wireless Internet access point 700.

The communication unit 560 may communicate with a plurality of user terminals 400, a product sales server 500, and a wireless Internet access point 700 to transmit and receive data. The communication unit 560 may include wireless communication networks such as Bluetooth Low Energy (BLE), Wireless Fidelity (Wi-Fi), and ZigBee, and various types of mobile communication networks such as 2G, 3G, and LTE.

The control unit 570 controls the overall operation of the service provision server 500, and includes a member management unit 510, an advertising target detection unit 520, a coupon management unit 530, a compensation unit 540, and a wireless Internet access management unit 550. and control flow or data flow between the communication unit 560 can be managed.

Figure 7 is a flowchart illustrating a method of providing a smart retail platform service according to another embodiment of the present invention.

In Figure 7, first, a plurality of user terminals 400 transmit user information to the service providing server 500, and the service providing server 500 processes the user information received from the plurality of user terminals 400 to become a member. Register (S310). Here, the user terminal 400 may be registered as a member of the service providing server 500 through an application or may be registered as a member of the service providing server 500 through SNS or the like.

Next, when a wireless Internet access request is received from one of the plurality of user terminals 400, the service providing server 500 obtains the MAC address from the requesting user terminal 400 and compares it with the member's previously stored MAC address information. , if the MAC address information matches each other, access to the wireless Internet access point 700 is allowed. Accordingly, the user terminal 400 that is allowed to access can use the wireless Internet for free (S320).

In this state, the service providing server 500 detects the user terminal 400 connected to the same wireless Internet access point 700 among the plurality of user terminals 400 and sets it as one advertising target group (S330).

Next, the service providing server 500 detects the number of user terminals 400 included in the advertising target group, determines the number of group purchasers, and generates the group purchase number, member identifier, and interest information as group purchase user information. It is transmitted to the product sales server 600. Then, the product sales server 600 issues a group purchase coupon according to the group purchase user information and provides it to the service provision server 500.

Next, the service providing server 500 transmits the group purchase coupon obtained from the product sales server 600 to the advertising target group (S340). That is, a group purchase coupon may be transmitted to the user terminal 400 located within the same wireless Internet space.

Next, the service provision server 500 determines whether each of the user terminals 400 that have received the group purchase coupon has recruited new members corresponding to the number of group purchases indicated in the group purchase coupon (S350). As a result of the determination, if new members corresponding to the group purchase number are recruited and registered as a friend group, the service providing server 500 transmits the group purchase coupon to the friend group and activates it in a usable state (S360).

Next, the product sales server 600 proceeds with the purchase by applying the group purchase coupon when all the advertising target groups purchase the advertised product. When the purchase of the advertised product is completed, the product sales server 600 proceeds to receive the advertised product (S370).

As described above, embodiments of the present invention can increase the promotional effect of the advertised product by sending a group purchase coupon for the advertised product to a group gathered in the same place or a group gathered in the same wireless Internet zone. In addition, the transfer of group purchase coupons can increase the number of new members, further increase the promotional effect of the advertised product, and enable active purchases.

1, 2: Providing smart retail platform services
100, 400: User terminal
200, 500: Service provision server
300, 600: Product sales server
700: Wireless Internet access point

Claims (15)

A step of an advertising target detection unit setting at least one advertising target group based on the current location of a user terminal registered as a member;
A coupon management unit transmitting to the advertising target group a group purchase coupon for an advertising product corresponding to the number of user terminals included in the advertising target group; and
When one of the advertising target groups registers another user terminal as a new member and transfers the group purchase coupon, providing compensation to the user terminal that transferred the group purchase coupon,
The coupon management department,
When a friend group is established by each of a plurality of user terminals included in the advertising target group by registering as new members other user terminals equal to the number of group purchases corresponding to the group purchase coupon, the friend group is granted the right to use the group purchase coupon. Steps to provide,
The product sales server,
It further includes applying the group purchase coupon to the cost of the advertised product when all user terminals that have received the group purchase coupon among the plurality of user terminals purchase the advertised product,
The step of setting the advertising target group is
The advertising target detection unit setting a user terminal that has joined as a new member as a friend group in conjunction with a pre-assigned recommender code among the plurality of user terminals; and
The advertising target detection unit includes a step of detecting a user terminal whose current location is located within a certain distance among a plurality of user terminals included in the friend group,
The user terminal registered as a member is registered as a member by the member management department,
The member management unit identifies and manages the user terminal with a member identifier, and when a request to share the smart retail platform is received from one of the plurality of user terminals, it creates a recommendation message and sends it to the corresponding user terminal,
The recommendation message includes a recommender code containing the member identifier of the user terminal requesting sharing and a link to a member registration page where you can register as a new member in the smart retail platform. A method of providing smart retail platform services. delete delete delete delete delete delete delete a member management unit that registers as a member based on user information received from a plurality of user terminals;
an advertising target detection unit that sets at least one advertising target group based on the current location of each of the plurality of user terminals registered as members;
a coupon management unit that obtains a group purchase coupon for an advertised product corresponding to the number of user terminals included in the advertised target group from a product sales server and transmits the group purchase coupon to the advertised target group; and
When one of the advertising target groups registers another user terminal as a new member and transfers the group purchase coupon, it includes a compensation unit that provides compensation to the user terminal that transferred the group purchase coupon,
The coupon management department
When a friend group is established by each of a plurality of user terminals included in the advertising target group by registering as new members other user terminals equal to the number of group purchases corresponding to the group purchase coupon, the friend group is granted the right to use the group purchase coupon. Provides,
The product sales server is
When all user terminals that have received the group purchase coupon among the plurality of user terminals purchase the advertised product, the group purchase coupon is applied to the cost of the advertised product,
The advertising target detection unit sets a user terminal that has joined as a new member as a friend group in conjunction with a pre-assigned recommender code among the plurality of user terminals, and sets the current location among the plurality of user terminals included in the friend group at a certain distance. Detects user terminals located within
The member management unit identifies and manages the user terminal with a member identifier, and when a request to share the smart retail platform is received from one of the plurality of user terminals, it creates a recommendation message and sends it to the corresponding user terminal,
The recommendation message includes a recommender code containing the member identifier of the user terminal requesting sharing and a link to a member registration page where a user can register as a new member to the smart retail platform. A smart retail platform service providing device. delete delete delete delete delete delete