JP2013178820A - Advertisement distribution system, advertisement distribution management device, advertisement distribution management method, and advertisement distribution management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system or the like which counts the number of viewers with a simpler configuration and utilizes a method of counting the number of viewers.SOLUTION: The advertisement distribution system includes: management means which preliminarily associates base stations, digital signage devices, and position information of the digital signage devices with each other to manage them; reception means which receives a mobile terminal identifier from a mobile terminal via a base station; counting means which specifies a digital signage device in the vicinity of which the mobile terminal is located, on the basis of position information of the base station having relayed the mobile terminal identifier and counts the number of mobile terminals located in the vicinity of the digital signage device on the basis of the number of received mobile terminal identifiers; recording means which records the counted number of mobile terminals in association with the digital signage device in the vicinity of which the mobile terminals are located; and rating means which tallies the number of mobile terminals with respect to each corresponding digital signage device on the basis of the recorded number of mobile terminals and gives a rating to the digital signage device in accordance with the number of terminals.

Description

  The present invention relates to an advertisement distribution system for digital signage, an advertisement distribution management apparatus, an advertisement distribution management method, and an advertisement distribution management program.

  In recent years, digital signage has become widespread. Digital signage is an electronic signage system that distributes video and various information in a timely manner to displays installed in many publicly visible places (streets, stores, stations, etc.). Is also utilized. Instead of advertising to unspecified number of people like TV commercials, it is possible to set a target that takes into account the locality of the installation location and send advertisement information focused on that target, so real time according to the installation location It is characterized by the ability to distribute information such as various campaigns.

  Since digital signage is installed at street corners, stores, stations, etc., as its users (hereinafter referred to as viewers), pedestrians, store visitors, commuters and the like are assumed. However, since the viewers are fluid with respect to the installation location, it is difficult for the digital signage operator to grasp the number of viewers (hereinafter referred to as the reach number). For advertisers, as long as advertisements are delivered to digital signage for a fee and the advertising effect is expected, it is an important concern how many viewers are viewing the digital signage terminal. In addition, the digital signage operator side can grasp the number of reach and control the effective advertisement distribution according to the time zone or installation location where the reach number is large based on the reach number.

  As a technique related to this, for example, Patent Document 1 describes an invention that determines whether or not a web advertisement is actually viewed, and measures the actual viewing time of the advertisement when the web advertisement is viewed. Yes. That is, an invention is disclosed that detects which advertisement on a street corner is being viewed using face recognition technology and gaze detection technology for a user's face image captured by a camera.

JP 2010-061218 A

  However, in the invention described in the above patent document, there is a problem of privacy because face images of an unspecified number of viewers are captured. In addition, since a digital signage system requires equipment such as a camera, the installation cost is required.

  The present invention has been proposed in view of the above-described problems, and the object of the present invention is to count the number of viewers with a simpler configuration and to use an advertisement distribution system that uses the method for counting the number of viewers, An advertisement distribution management device, an advertisement distribution management method, and an advertisement distribution management program are provided.

  In order to achieve the above object, an advertisement distribution system according to the present invention includes an electronic signage apparatus that displays content including an advertisement, an advertisement distribution apparatus that distributes the content to the electronic signage apparatus, and the advertisement distribution apparatus. An advertisement distribution management apparatus that controls content distribution, a mobile terminal of a user, and a base station of the mobile terminal connected via a network, wherein the advertisement distribution management apparatus A management unit that manages the station, the electronic signage device and the position information of the electronic signage device in association with each other, and a reception unit that relays and receives the portable terminal identifier from the portable terminal through the base station; Based on the location information of the base station relayed with reference to the management means, the digital signage device where the portable terminal is located is specified, and the portable terminal located in the digital signage device Counting means for counting the number based on the number of portable terminal identifiers received, recording means for recording the number of portable terminals counted by the counting means in association with an electronic signboard device where the portable terminal is located, and the recording means And a rating unit that counts the number of portable terminals located for each associated electronic signage device and assigns a rating to each electronic signage device according to the number of portable terminals.

  In addition, what applied the arbitrary combination of the component of this invention, expression, or a component to a method, an apparatus, a system, a computer program, a recording medium, etc. is also effective as an aspect of this invention.

  According to the present invention, an advertisement distribution system, an advertisement distribution management device, an advertisement distribution management method, and an advertisement distribution management program that count the number of viewers with a simpler configuration and use the method for counting the number of viewers are provided. be able to.

It is a network block diagram concerning this embodiment. It is a figure which shows the hardware structural example of the management server 10 which concerns on this embodiment. It is a functional block diagram which shows the main functions of one Embodiment of the management server 10 which concerns on this Embodiment 1. FIG. The data structural example of base station DB103a is shown. The data structural example of signage terminal DB103b is shown. The data structural example of portable terminal management DB103c is shown. It is a sequence diagram explaining the measurement / counting of the reach number according to the first embodiment. An example of statistical data on the reach number is shown. An example of statistical data on the reach number is shown. It is a functional block diagram which shows the main functions of one Embodiment of the management server 10 which concerns on this Embodiment 2. FIG. An example of statistical data on the reach number is shown. It is a sequence diagram explaining the advertisement delivery control based on the reach number according to the second embodiment. It is a sequence diagram explaining the advertisement delivery control based on the temporary reach number according to the third embodiment. It is a functional block diagram which shows the main functions of one Embodiment of the management server 10 which concerns on this Embodiment 4. FIG. The data structural example of rating DB103e is shown. It is a sequence diagram explaining the advertisement delivery control based on the rating which concerns on this Embodiment 4.

  The best mode for carrying out the present invention will be described below with reference to the drawings.

[System configuration]
(Network configuration)
First, a network configuration for carrying out the present invention will be described. FIG. 1 is a network configuration diagram according to the present embodiment. As shown in the figure, in the digital signage system (advertisement distribution system) 100 according to the present embodiment, a management server (advertisement distribution management device) 10, a content distribution server (advertisement distribution device) 20, a signage terminal (digital signage device). 30, a wireless base station 40 and a portable terminal 50 are connected via a network 1 including wired and wireless.

  The management server 10 counts the mobile terminal 50 located in the peripheral area of the signage terminal 30 as the reach number (viewer number) of the signage terminal. In addition, the content distribution server 20 is instructed and controlled to distribute advertisements based on the counted reach.

  The content distribution server 20 stores various types of content (including advertising content) to be distributed to the signage terminal 30 and distributes various types of content to the signage terminal 30 in accordance with instructions from the management server 10.

  The signage terminal 30 is an electronic display device such as a display. The signage terminal 30 is installed in a place that can be seen by many people such as a street corner, a store, and a station, and corresponds to a digital signage terminal that displays various contents distributed from the content distribution server 20.

  The radio base station 40 is a radio base station of the mobile terminal 50 and realizes radio communication with the mobile terminal 50 and at least communication with the management server 10. The wireless base station 40 is installed by a mobile phone company, a wireless network company, or the like, and is installed for each predetermined area so that a user of the mobile terminal 50 can perform wireless communication using the mobile terminal 50.

  The mobile terminal 50 is a mobile / portable information processing terminal such as a PDA (Personal Digital Assistants) or a mobile phone (including a so-called smartphone), and is connected to an external network such as a telephone public network or the Internet network via the radio base station 40. Communicate. The network 1 is a network including wired and wireless, and the network connected to the management server 10 is, for example, the Internet.

  In the present embodiment, when the mobile terminal 50 possessed by the user enters the peripheral area of the signage terminal 30, for example, the mobile terminal 50 is detected via the radio base station 40. The management server 10 counts the number of detected mobile terminals 50, and measures this as the number of reach of the signage terminal 30, that is, the approximate number of viewers of the digital signage terminal. Further, the management server 10 controls advertisement distribution based on the measured reach number according to the time zone or installation location where the reach number is large. Details of this point will be described later.

  This configuration is merely an embodiment, and the management server 10 and the content distribution server 20 may be physically integrated into one unit, and may be configured and arranged in any way as long as they are connected to each other on the network 1. May be. In addition, although one signage terminal 30 and one radio base station 40 are illustrated for convenience, there may actually be a plurality of 100 signage terminals on the digital signage system.

(hardware)
Here, the hardware configuration of the management server 10 according to the present embodiment will be briefly described. FIG. 2 is a diagram illustrating a hardware configuration example of the management server 10.

  In FIG. 2, the management server 10 is connected to the CPU 12, ROM 13, RAM 14, NVRAM (Non-Volatile Random Access Memory) 15, I / F (Interface) 16, and I / F 16 connected to the system bus 11. An input / output device (I / O) 17 such as a keyboard, mouse, monitor, CD / DVD (Compact Disk / Digital Versatile Disk) drive, HDD 18, and NIC (Network Interface Card) 19 are provided. M is a medium (recording medium) such as a CD / DVD in which a program or data is stored.

  Each device does not need to be configured as a single computer device, and may be a composite device including a plurality of computer devices. Further, since the content distribution server 20 can be realized with the same hardware configuration, further explanation is omitted.

[Embodiment 1]
(Functional configuration)
Next, each main functional configuration of the management server 10 according to the present embodiment will be described. FIG. 3 is a functional block diagram illustrating main functions of an embodiment of the management server 10 according to the first embodiment. As shown in the figure, the management server 10 includes a control unit 101, a network interface unit 102, and a storage unit 103 as main functions.

  The control unit 101 has a function of controlling the entire management server. However, the control unit 101 performs control to store information received via the network interface unit 102 in a DB of the storage unit 103, and reaches based on information in a DB (Data Base). Also measures and counts numbers. Then, it instructs the content distribution server 20 to control content distribution. Specifically, for example, the identifier information of the mobile terminal received from the wireless base station 40, the “base station ID” of the passed base station, and the location information received via the network interface unit 102 are stored in the mobile terminal management DB 103c. Further, for example, the reach number is measured / counted based on the information in the mobile terminal management DB 103c, and the measurement / count result is stored in the signage terminal DB 103b.

  The network interface unit 102 is a communication unit that is connected to the network 1 and communicates with the radio base station 40 and the content distribution server 20. For example, the identifier information and the position information of the mobile terminal from the radio base station 40 are received. Also, a content distribution control instruction from the control unit 101 is transmitted to the content distribution server 20.

  The memory | storage part 103 is a memory | storage part which memorize | stored base station DB103a, signage terminal DB103b, and portable terminal management DB103c. Next, a configuration example of each DB is shown.

  FIG. 4 shows a data configuration example of the base station DB 103a. The base station DB 103a includes a “base station ID” of the base station for uniquely identifying the radio base station, its “base station name”, and “position information (coordinate information based on latitude and longitude)” of the radio base station. Is a DB registered in advance in association with each other.

  FIG. 5 shows a data configuration example of the signage terminal DB 103b. The signage terminal DB 103b includes the “signage terminal ID” of the signage terminal for uniquely identifying the radio base station, the “base station ID” of the radio base station to which the signage terminal belongs, and the “location information” of the signage terminal Is a DB registered in advance in association with each other. Further, “number of portable terminals” is stored for each signage terminal (signage terminal ID). The number of mobile terminals corresponds to the so-called reach number, and is based on information in the mobile terminal management DB 103c described later, and the mobile terminals 50 located in the peripheral area of the signage terminal 30 are counted as the reach number. Since the “number of portable terminals” varies depending on the number of portable terminals 50 located in the peripheral area at that time, it is updated in real time.

  FIG. 6 shows a data configuration example of the mobile terminal management DB 103c. The mobile terminal management DB 103c receives the unique identifier information and position information of the mobile terminal 50 from the radio base station 40, thereby enabling the “mobile terminal unique identifier” for each signage terminal ID and the “base station ID” of the base station passed through. This is a DB that is updated by associating “location information” of the mobile terminal and “time” that is the reception time thereof. In other words, since this is a DB that stores the identifier information and position information of the mobile terminal 50 located in the peripheral area of a certain signage terminal 30, it is updated almost in real time as the mobile terminal 50 moves in and out of the peripheral area. The Here, the unique identifier information of the mobile terminal 50 indicates an identifier that can uniquely identify the mobile terminal 50, for example, a MAC address (example of FIG. 6) based on the wireless LAN card of the mobile terminal 50, or a product of the mobile terminal 50. Numbers, telephone numbers, etc. are applicable.

  And as above-mentioned, the control part 101 counts the number of portable terminals (reach number) located around the signage terminal for every signage terminal (signage terminal ID) based on the information of portable terminal management DB103c, and this is signage. The data is stored in the “number of portable terminals” in the terminal DB 103b and the DB is updated.

  These functions are actually realized by the computer by the program executed by the CPU 12 of the apparatus.

(Information processing)
FIG. 7 is a sequence diagram for explaining the measurement / counting of the reach number according to the first embodiment. This will be described below with reference to the drawings.

  S701: The mobile terminal 50 transmits the unique identifier and position information of the mobile terminal 50 to the radio base station 40. In order to make the function as a communication device available, the portable terminal 50 periodically transmits the identifier and the position information to the radio base station 40 to notify the existence of itself.

  S702: The radio base station 40 transfers its base station ID and the identifier and position information from the portable terminal 50 to the management server 10. Here, the management server 10 may acquire the identifier and position information from the mobile terminal 50 from the radio base station 40.

  S703: When the management server 10 receives the base station ID of the base station and the identifier and position information of the portable terminal 50 from the radio base station 40, the management server 10 refers to the base station DB 103a and the signage terminal DB 103b, and the portable terminal 50 signage terminals (signage terminal IDs) in the vicinity of the peripheral area are identified, and in the portable terminal management DB 103c, the signage terminal ID, the identifier (location information) received from the received (acquired) portable terminal 50, and the reception time are “ Store with "Time". If an entry with the same identifier has already been stored, the reception time “time” is updated to the latest reception time.

  S704: The management server 10 counts the mobile terminal management DB 103c and counts the mobile terminals 50 located in the vicinity of the signage terminal peripheral area for each signage terminal (signage terminal ID). The count result reflects and updates the “number of mobile terminals” in the signage terminal DB 103b for each signage terminal ID. More specifically, referring to the mobile terminal management DB 103c, the base station DB 103a, and the signage terminal DB 103b, the signage terminal (signage terminal ID) near the peripheral area of the mobile terminal 50 is specified for each entry of the mobile terminal management DB 103c. In the signage terminal DB 103b, the “number of portable terminals” of the signage terminal (signage terminal ID) is incremented. When there are a plurality of signage terminals in the same radio base station 40, a nearby signage terminal can be specified based on the position information of the mobile terminal 50 and the position information of the signage terminal.

  S705: The management server 10 refers to the mobile terminal management DB 103c and confirms whether there is an entry that has not been updated for a predetermined time (for example, 30 seconds). Not receiving the identifier and the position information from the same portable terminal 50 for a predetermined time means that it has moved out of the peripheral area of the corresponding signage terminal, and this is excluded from the count number of “number of portable terminals”. It is to do. Further, the management server 10 refers to the mobile terminal management DB 103c and confirms whether or not there is an updated entry for a predetermined time or longer (for example, 24 hours or longer). Receiving the identifier and position information from the same mobile terminal 50 for a predetermined time or more means an unattended mobile terminal that the user is not carrying around, and excludes it from the “viewer number” count number. It is to do. The predetermined time referred to here may be set in accordance with a regular time for the portable terminal 50 to transmit the identifier and position information to the radio base station 40 (S701).

  S706: If there is an entry that has not been updated for a predetermined time, the management server 10 deletes the entry that has not been updated for a predetermined time from the mobile terminal management DB 103c. Further, along with the deletion, the mobile terminal management DB 103c is recounted, and the mobile terminal 50 located in the vicinity of the signage terminal peripheral area is counted for each signage terminal (signage terminal ID). The count result reflects and updates the “number of mobile terminals” in the signage terminal DB 103b for each signage terminal ID.

  It is an important concern how many viewers are viewing digital signage terminals for digital signage operators and advertisers. As described above, the management server 10 according to the present embodiment is Since the reach number (the number of viewers) is regarded as the number of mobile terminals located in the vicinity of the area, the number of viewers can be counted with a simple configuration. At least, according to the management server 10, since at least the number of portable terminals located in the vicinity of the signage terminal peripheral area can be grasped, it is possible to count how many viewers are likely to touch the digital signage terminal.

  In S <b> 701, the mobile terminal 50 transmits the unique identifier and position information of the mobile terminal 50 to the radio base station 40. This position information is used to identify a nearby signage terminal. However, the configuration including the position information assumes that the area controlled by the radio base station 40 is somewhat wide like a radio base station for mobile phones. That is, the wireless base station 40 is a wireless LAN base station such as Wi-Fi, for example, and the area to be controlled is limited to a very narrow range such as the area around the signage terminal only, and a single signage within the same wireless base station 40 When only a terminal exists, if a radio base station area where the mobile terminal 50 exists can be specified, a signage terminal near the mobile terminal 50 can be specified without using position information.

  Specifically, in this case, the mobile terminal 50 transmits only the unique identifier of the mobile terminal 50 to the radio base station 40 (S701), and the radio base station 40 sends its base station ID and the mobile phone to the management server 10. When the management server 10 receives the base station ID of the base station and the identifier of the portable terminal 50 from the radio base station 40, the management server 10 transfers the base station DB 103a and the signage terminal DB 103b. Thus, it is possible to specify a signage terminal (signage terminal ID) in the vicinity of the peripheral area of the mobile terminal 50 without using position information from the base station.

[Embodiment 2]
Next, Embodiment 2 will be described. In the present embodiment, the management server 10 (the control unit 101) continues to record the “number of mobile terminals” (the number of reach) of the signage terminal DB 103b obtained in the above-described first embodiment, and creates the statistical data of the reach number. . As shown in FIG. 8, for example, for each signage terminal, the “number of mobile terminals” located in the peripheral area of the signage terminal, that is, the number of reach, is tabulated for each hour of the day of the week (every hour). For example, if the reach number for 4 weeks can be accumulated, the statistical data of the reach number for each day of the week (one hour) for a signage terminal having an average value can be obtained.

  Further, in the present embodiment, as shown in FIG. 9, the number of reach is tabulated for each time zone every 6 hours, and the reach number by time zone for each signage terminal is ranked according to the reach number. For example, for a signage terminal (ID = 00xx1), “L (Low)” at 6-12 o'clock, “M (Middle)” at 12-18 o'clock, “H (High)” at 18-24 o'clock, From 24 to 6 o'clock, ranking is performed as “M”.

  Since the control unit 101 of the management server 10 can instruct content distribution control to the content distribution server 20 as described above, there are many viewers around the signage terminal based on the statistical data of the reach number. In a time zone (a time zone with a large number of reach), instructions and control are performed so that many types of advertisements are concentrated and distributed. In other words, the video and information that flows on the signage terminal will receive a variety of other information (for example, news) in addition to the advertisement. Let In addition, for an advertisement aimed at a concentrated drop type, it is possible to increase the distribution amount and acquire a large number of reach for a predetermined advertisement. In this way, since the advertisement flows in the time zone where the number of reach is particularly large as an advertiser, a higher advertising effect can be expected. For digital signage operators, it is possible to sell time slots with a high reach as advertising spaces with high advertising fees.

(Functional configuration)
Next, the main functional configuration of the management server 10 according to the present embodiment will be briefly described. FIG. 10 is a functional block diagram showing main functions of an embodiment of the management server 10 according to the second embodiment. Compared to FIG. 3, a statistical data DB 103 d is added in the storage unit 103.

  In the statistical data DB 103d, the “number of mobile terminals” of the signage terminal DB 103b, that is, the reach number is recorded and stored. In addition, the number of reach located in the peripheral area of the signage terminal for each day of the week for each signage terminal (every hour) (FIG. 8), the number of reach for each time slot every 6 hours, and the number of reach for each time slot A total of the rankings (Fig. 9) is also stored. Furthermore, as shown in FIG. 11, these tabulations are collected and stored in association with ranking of reach numbers by time zone for each signage terminal ID. The ranking information is referred to when the management server 10 instructs the content distribution server 20 to control content distribution.

(Information processing)
FIG. 12 is a sequence diagram for explaining advertisement distribution control based on the reach number according to the second embodiment. This will be described below with reference to the drawings.

  S1201: The management server 10 refers to the statistical data DB 103d, and acquires information on ranking of the reach number for each time zone for each signage terminal ID (FIG. 11).

  S1202: The management server 10 instructs the content distribution server 20 of the advertisement distribution amount for each signage terminal ID for each signage terminal ID according to the acquired information. For example, in time zone A: 6-12 o'clock, the reach number ranking is “L”, so the viewers are few and the advertisement effect is not so much desired, so the advertisement distribution stop is instructed (the advertisement distribution stop is not reached) Both may reduce the amount of delivery). In time zone B: 12-18 o'clock, the reach ranking is “M”, so the viewer can expect as expected, and the advertisement delivery at the prescribed advertisement delivery amount × 1.0 (predetermined reference value) Instruct. In the time zone C: 18:00 to 24:00, since the ranking of the reach number is “H”, it is assumed that the viewer can expect more than expected, and the advertisement distribution with the prescribed advertisement distribution amount × 2.0 is instructed.

  S 1203: The content distribution server 20 performs advertisement distribution to the signage terminal 30 in accordance with an instruction from the management server 10.

  In this example, since the signage terminal 30 (ID = 00xx1) is installed in “Roppongi”, statistical data indicating that the number of reach in the night time zone is relatively larger than in the daytime is measured. Therefore, according to the ranking of the reach number based on the statistical data, the management server 10 uses the specified advertisement delivery amount × 2.0 for the signage terminal 30 (ID = 00xx1) installed in “Roppongi” at night. Since the content distribution server 20 is instructed to perform distribution, the signage terminal 30 (ID = 00xx1) can display advertisements to a larger number of viewers, so that an improvement in advertising effectiveness can be expected.

[Embodiment 3]
Next, Embodiment 3 will be described. In the second embodiment described above, the management server 10 provides the content distribution server 20 with a time zone in which viewers are around the signage terminal (a time zone with a large reach number) based on the statistical data on the reach number. Instructed and controlled to distribute many advertisements in a concentrated manner. According to this, since the advertisement distribution amount for each time zone is controlled based on the statistical data of the reach number, it is possible to perform advertisement distribution control taking into account the geographical characteristics of the signage terminal installation location. However, there is a case where it is difficult to predict the increase or decrease of the reach number from the statistical data. For example, there is a case where the reach number temporarily increases by chance, or a case where the reach number suddenly increases at a certain day due to the holding of an event or the like.

  Therefore, in the third embodiment, the management server 10 refers to the “number of mobile terminals” in the signage terminal DB 103b, that is, the reach number in real time, and detects an unexpected increase or decrease in the reach number. If the reach number temporarily increases, the management server 10 instructs / controls the content distribution server 20 to concentrate and distribute many advertisements.

(Information processing)
FIG. 13 is a sequence diagram illustrating advertisement distribution control based on the temporary reach number according to the third embodiment. This will be described below with reference to the drawings.

  S1301, S1302: The management server 10 refers to the “number of mobile terminals” in the signage terminal DB 103b periodically (for example, every minute) to check whether there is a number of mobile terminals (reach number) equal to or greater than a predetermined specified value. The standard number of mobile terminals (reach number) + α (error and buffer) for the signage terminal at that time (band) is determined, and the number of mobile terminals (reach) exceeding the specified value (threshold). Number) is confirmed as a temporary increase in the number of viewers of the signage terminal. Conversely, as the lower limit specified value, the minimum number of mobile terminals (reach number) + α for that signage terminal at that time (band) is determined, and the number of mobile terminals (reach number) below the lower limit specified value is confirmed. If so, it is determined that the viewer of the signage terminal has temporarily decreased.

  S1303: The management server 10 instructs the content distribution server 20 to temporarily increase or decrease the advertisement distribution amount when the number of mobile terminals (the number of reach) greater than or equal to the specified value (or less than the lower limit specified value) is confirmed. For example, in the time zone B: 12 to 18 o'clock, the ranking of the reach number is “M”, and it is assumed that the number of mobile terminals equivalent to M (the reach number) + α is defined in advance as a specified value. When the number of mobile terminals exceeding the specified value (the number of reach) is confirmed, the management server 10 determines that the number of viewers of the signage terminal has increased temporarily, and the content distribution server 20 temporarily An instruction is given to distribute the advertisement with the advertisement distribution amount × 2.0.

  S1304: The content distribution server 20 temporarily increases the advertisement distribution to the signage terminal 30 in accordance with the instruction from the management server 10.

  As described above, in the present embodiment, the management server 10 refers to the “number of mobile terminals” in the signage terminal DB 103b, that is, the reach number in real time, and detects an unexpected increase or decrease in the reach number. If the reach number temporarily increases at a certain time, the management server 10 instructs and controls the content distribution server 20 to distribute a large number of advertisements, so it is difficult to assume statistical data. Even in such a case, since the signage terminal 30 can display advertisements to a larger number of viewers, it can be expected to improve the advertising effect.

  Since the instruction to increase or decrease the advertisement from the management server 10 to the content distribution server 20 corresponds to a temporary increase or decrease in the amount of advertisement distribution, the content distribution server 20 cancels the instruction after a predetermined time has elapsed. . In other words, it distributes with the amount of advertisement according to the normal schedule. Alternatively, since the management server 10 confirms the number of mobile terminals (reach number) in real time, when the number of mobile terminals (reach number) returns to within the range of the specified value again, The cancellation of the instruction may be instructed.

[Embodiment 4]
Next, a fourth embodiment will be described. Now, assume that an advertisement video is played on a signage terminal. At this time, the number of reach at the start of playback is compared with the number of reach after a predetermined time has elapsed (for example, 20 seconds) from the start of playback, and a positive difference value (“reach number at start of playback” − “predetermined from start of playback”). If the “reach number after the elapse of time” is large, it means that the signage terminal has increased the number of viewers, and thus the viewer's ability to attract customers is strong and the value as an advertising medium is high. .

  That is, in a plurality of signage terminals operated by a digital signage operator, if the rating (number, rank, weighted average of reach number, etc.) is given to each signage terminal based on the above-described difference value, the management server 10 has jurisdiction. In a plurality of signage terminals, an advertisement effect can be expected to be improved by preferentially delivering an advertisement to a signage terminal having a high rating. More specifically, the amount of advertisement delivery can be increased for signage terminals with a high rating, while the amount of advertisement delivery can be decreased for signage terminals with a low rating. .

  In addition, the management server 10 can allocate the advertising unit price for each signage terminal by changing the pricing of the advertising unit price based on the rating in the plurality of signage terminals in charge. More specifically, it supports the unit price of advertising by raising the unit price of ads for signage devices with a high rating, or lowering the unit price of ads for signage devices with a low rating. The effect can be provided to the advertiser.

(Functional configuration)
Next, the main functional configuration of the management server 10 according to the present embodiment will be briefly described. FIG. 14 is a functional block diagram illustrating main functions of an embodiment of the management server 10 according to the fourth embodiment. Compared to FIG. 3, a rating DB 103 e is added in the storage unit 103.

  Assume that an advertisement video is played on a signage terminal. Based on the “number of mobile terminals” in the signage terminal DB 103b, the management server 10 acquires the number of mobile terminals (reach number) at the start of playback and the number of mobile terminals (reach number) after a predetermined time has elapsed since the start of playback. The difference value is calculated. Then, a rating is assigned (determined) to the signage terminal based on a predetermined rule. There are various methods for assigning the rating value, but the higher the difference value, the higher the rating value, and the smaller the difference value, the lower the rating value may be. Moreover, as a rating value, it can give as a numerical value, for example, can be given by rank like A, B, C, etc. As a result, the management server 10 stores a rating value associated with each signage terminal in the rating DB 103e.

  FIG. 15 shows a data configuration example of the rating DB 103e. As shown in the figure, a rating value is assigned to each signage terminal and stored. In order to improve the reliability of rating value assignment, the management server 10 continues to collect a large number of difference value samples during the rating measurement period, and finally considers the average and the like for each signage terminal. It is good to give.

(Information processing)
FIG. 16 is a sequence diagram illustrating advertisement distribution control based on the rating according to the fourth embodiment. This will be described below with reference to the drawings.

  S1601: The management server 10 refers to the rating DB 103e, and acquires rating value information for each signage terminal ID (FIG. 15).

  S1602: The management server 10 instructs the content distribution server 20 of each advertisement distribution amount for each signage terminal ID according to the acquired rating value. For example, for a signage terminal with a signage terminal ID = 00xx1, the rating value is “5 (A)”, so that the viewer's ability to attract customers is stronger than the standard (standard) rating value 3 (B). As an advertisement medium having high value, an instruction is given to increase the advertisement distribution amount with respect to the scheduled advertisement distribution amount. Alternatively, the management server 10 presents a high rate (advertising unit price) to the advertising sales system, assuming that the signage terminal with signage terminal ID = 00xx1 has a high audience value and high value as an advertising medium. To do.

  Also, for example, for a signage terminal with a signage terminal ID = 00xx2, the rating value is “2 (C)”. Therefore, compared with the rating value 3 (B) serving as a reference (standard), the viewer's ability to attract customers Since the value as an advertising medium is slightly low and the value as an advertising medium is slightly low, an instruction to reduce the advertising distribution amount is given to the scheduled advertising distribution amount. Alternatively, the management server 10 assumes that the signage terminal with signage terminal ID = 00xx2 has a slightly weaker audience attracting power and has a slightly low value as an advertising medium, and has a low rate (advertising unit price) for the advertising sales system. Present.

  S1603: The content distribution server 20 distributes the advertisement to the signage terminal 30 in accordance with the instruction from the management server 10. Specifically, the signage terminal ID = 00xx1 is instructed to increase the advertisement delivery amount. The signage terminal ID = 00xx2 is instructed to reduce the advertisement delivery amount.

  Signage terminals have different values as advertising media depending on their installation area and location, and as in this embodiment, each signage terminal is given a rating (number, rank, weighted average of reach number, etc.) The server 10 can be expected to improve the advertising effect by preferentially delivering advertisements to signage terminals having high ratings in a plurality of signage terminals in charge. In addition, by distributing advertisements preferentially to signage terminals with high ratings, it is possible to efficiently sell advertisements to advertisers.

  More specifically, increase the amount of advertisement delivery for signage terminals with a high rating value, or decrease the amount of advertisement distribution for signage terminals with a low rating value. Can do. In this case, the distribution amount of other contents (for example, news) decreases as the advertisement distribution amount increases or decreases. Further, it is possible to increase the advertisement sales price for a signage terminal to which a high rating value is assigned, or to lower the advertisement sales price for a signage terminal to which a low rating value is assigned.

(Supplementary information on how to assign rating values)
In the above-described embodiment, the number of reach at the start of playback is compared with the number of reach after a predetermined time has elapsed from the start of playback (for example, 20 seconds). If the “reach number” — “reach number after a predetermined time has elapsed since the start of playback”) is large, the signage terminal has a strong ability to attract viewers and is highly valued as an advertising medium, and is assigned a rating value (determined) did. That is, the rating value of the signage terminal is determined by focusing on the increase in the number of reach within a predetermined time. However, on the other hand, it is also possible to give the rating value of the signage terminal by focusing on the decrease in the reach number as follows.

  As described above, an advertisement video is played on a signage terminal, and the management server 10 determines the number of mobile terminals (reach number) at the start of playback based on the “number of mobile terminals” in the signage terminal DB 103b and a predetermined time from the start of playback. The number of mobile terminals (reach number) at the time after the lapse is acquired, and the difference value is calculated. In this case, it is assumed that this difference value is a negative difference value unlike the above case. Here, the difference value is a negative difference value, which means that the number of viewers at the start of playback has decreased after a lapse of a predetermined time. However, the smaller the negative difference value, the more the viewer can be stopped. On the other hand, the larger the negative difference value, the more likely it was that the viewer could not be stopped. Therefore, when assigning a rating, the higher the difference value is closer to 0, that is, the higher the negative value (that is, the smaller the negative width), the higher the rating value is. A smaller rating value may be given as the value is smaller (that is, the minus width is larger).

  The administrator decides whether to focus on the increase in the number of reach within a given time, or on the decrease in the number of reach, taking into account the regional characteristics of the signage terminal, etc. The signage terminal rating value can be assigned (determined) based on one of the methods for reducing the number.

[Embodiment 5]
Next, Embodiment 5 will be described. In the second embodiment described above, the management server 10 provides the content distribution server 20 with a time zone in which viewers are around the signage terminal (a time zone with a large reach number) based on the statistical data on the reach number. Instructed and controlled to distribute many advertisements in a concentrated manner. According to this, since the advertisement distribution amount for each time zone is controlled based on the statistical data of the reach number, it is possible to perform advertisement distribution control taking into account the geographical characteristics of the signage terminal installation location. However, there is a case where it is difficult to predict the increase or decrease of the reach number from the statistical data. For example, there is a case where the reach number temporarily increases by chance, or a case where the reach number suddenly increases at a certain day due to the holding of an event or the like.

  Therefore, in the fifth embodiment, the control unit 101 instructs to reduce the distribution amount per advertisement in a time zone in which the viewer is around the signage terminal (a time zone with a large number of reach). Take control.

  In this way, in a time zone with a large number of reach, the number of reach per delivery can be leveled by suppressing the delivery amount per advertisement. That is, the number of viewers (reach number) per advertisement can be leveled (fixed) over the entire time period. As a result, a certain number of reach can be guaranteed for the advertiser in any time period, and thus a more stable advertising effect can be expected.

(Information processing)
Regarding the fifth embodiment, the description of the same points as those of the second embodiment will be omitted as appropriate, and only the differences will be described in detail.

  In S1202 illustrated in FIG. 12, in the fifth embodiment, the management server 10 instructs the content distribution server 20 of the advertisement distribution amount for each time slot for each signage terminal ID according to the acquired information. For example, in the time zone A: 6-12 o'clock, the reach number ranking is “L”, so that the viewers are few and the advertisement effect is not expected so much, the specified advertisement delivery amount × 2.0 is instructed. In time zone B: 12-18 o'clock, the reach ranking is “M”, so the viewer can expect as expected, and the advertisement delivery at the prescribed advertisement delivery amount × 1.0 (predetermined reference value) Instruct. In the time zone C: 18:00 to 24:00, since the ranking of the reach number is “H”, it is assumed that the viewer can expect more than expected, and the advertisement distribution with the prescribed advertisement distribution amount × 0.8 is instructed.

  In this example, since the signage terminal 30 (ID = 00xx1) is installed in “Roppongi”, statistical data indicating that the number of reach in the night time zone is relatively larger than in the daytime is measured. Therefore, according to the ranking of the number of reach based on the statistical data, the management server 10 advertises the signage terminal 30 (ID = 00xx1) installed in “Roppongi” at the specified advertisement delivery amount × 0.8 at night. Since the content distribution server 20 is instructed to perform distribution, the number of reach can be leveled over the entire time period, and stable improvement of the advertising effect can be expected.

[Embodiment 6]
Next, Embodiment 6 will be described. In Embodiment 5 described above, the management server 10 equalizes the number of viewers in advance with respect to the content distribution server 20 based on the statistical data of the number of reach. According to this, since the advertisement distribution amount for each time zone is controlled based on the statistical data of the reach number, it is possible to perform advertisement distribution control taking into account the geographical characteristics of the signage terminal installation location. However, there is a case where it is difficult to predict the increase or decrease of the reach number from the statistical data. For example, there is a case where the reach number temporarily increases by chance, or a case where the reach number suddenly increases at a certain day due to the holding of an event or the like.

  Therefore, in the sixth embodiment, the management server 10 refers to the “number of mobile terminals” in the signage terminal DB 103b, that is, the reach number in real time, and detects an unexpected increase or decrease in the reach number. When the reach number temporarily increases or decreases at a certain time, the management server 10 controls the content distribution server 20 to control the advertisement distribution amount.

(Information processing)
In the sixth embodiment, the description of the same points as in the third embodiment will be omitted as appropriate, and only the differences will be described in detail.

  In S1303 shown in FIG. 13, when the number of mobile terminals (reach number) greater than or equal to the specified value (or less than the lower limit specified value) is confirmed, the management server 10 temporarily sends the advertisement distribution amount to the content distribution server 20. Instruct increase / decrease. For example, in the time zone B: 12 to 18 o'clock, it is assumed that the number of mobile terminals (reach number) + α corresponding to M is defined in advance as a specified value. When the number of mobile terminals exceeding the specified value (the number of reach) is confirmed, the management server 10 determines that the number of viewers of the signage terminal has increased temporarily, and the content distribution server 20 temporarily An instruction is given to distribute an advertisement with an advertisement distribution amount × 0.8 as a large advertisement distribution amount.

  S1304: The content distribution server 20 temporarily reduces the advertisement distribution to the signage terminal 30 in accordance with the instruction from the management server 10.

  As described above, in the present embodiment, the management server 10 refers to the “number of mobile terminals” in the signage terminal DB 103b, that is, the reach number in real time, and detects an unexpected increase or decrease in the reach number. When the reach number temporarily increases or decreases at a certain time, the management server 10 distributes the advertisement to the content distribution server 20 in order to equalize the number of viewers (reach number) per advertisement over the entire time period. Since the amount is controlled, the signage terminal 30 can stably display advertisements to a certain number of viewers over the entire time period even in cases where it is difficult to assume statistical data, so that an improvement in advertising effectiveness can be expected.

[Summary]
As described above, the management server 10 according to the present embodiment considers the approximate reach number (the number of viewers) with the number of mobile terminals located in the vicinity of the signage terminal peripheral area, and thus can count the number of viewers with a simple configuration. Become. For digital signage operators and advertisers, how many viewers are watching the digital signage terminal is an important concern. If a certain level of viewers on the signage terminal can be grasped, effective advertisement distribution will be possible. It can be carried out. For example, the advertisement distribution amount can be controlled according to the number of viewers of the digital signage terminal for each time zone of the statistical data. In some cases, the advertisement distribution amount can be controlled according to the number of viewers. Alternatively, the value of the digital signage terminal as an advertising medium can be evaluated (rated) according to the number of viewers of the digital signage terminal, and the advertisement distribution amount and the advertisement sales price can be controlled based on the value.

  As described above, according to the present embodiment, it is possible to provide an advertisement distribution system or the like that counts the number of viewers with a simpler configuration and uses the method for counting the number of viewers. Although the present invention has been described based on each embodiment, the present invention is not limited to the requirements shown here, such as combinations with other elements listed in the above embodiments. With respect to these points, the present invention can be changed within a range that does not detract from the gist of the present invention, and can be appropriately determined according to the application form. Moreover, what applied the component, expression, or arbitrary combinations of the component of this invention to a method, an apparatus, a system, a computer program, a recording medium, etc. is also effective as an aspect of this invention.

10 Management Server 11 System Bus 12 CPU
13 ROM
14 RAM
15 NVRAM
16 I / F
17 I / O
18 HDD
19 NIC
DESCRIPTION OF SYMBOLS 20 Content delivery server 30 Signage terminal 40 Wireless base station 50 Portable terminal 100 Digital signage system 101 Control part 102 Network interface part 103 Memory | storage part 103a Base station DB
103b Signage terminal DB
103c Mobile terminal management DB
103d Statistical data DB
103e Rating DB

Claims (6)

An electronic signage device that displays content including advertisements, an advertisement distribution device that distributes the content to the electronic signage device, an advertisement distribution management device that controls content distribution to the advertisement distribution device, and a user's mobile terminal , An advertisement distribution system in which a base station of the mobile terminal is connected via a network,
The advertisement distribution management device includes:
Management means for managing the base station, the electronic signage apparatus and the position information of the electronic signage apparatus in association with each other in advance,
Receiving means for receiving the mobile terminal identifier from the mobile terminal by relaying the base station;
Based on the number of mobile terminal identifiers that identify the electronic signage device where the mobile terminal is located based on the location information of the base station relayed with reference to the management means, and receive the number of mobile terminals located in the electronic signage device Counting means for counting;
Recording means for recording the number of portable terminals counted by the counting means in association with the electronic signboard device where the portable terminal is located;
Based on the number of portable terminals recorded by the recording means, the number of portable terminals located for each associated electronic signboard device, and a rating means for assigning a rating to each electronic signboard device according to the number of portable terminals;
An advertisement distribution system comprising: The rating means assigns a rating to each electronic signage device based on a difference value between the number of portable terminals at the time of starting the reproduction of the content in the electronic signage device and the number of portable terminals after a predetermined time has elapsed since the start of reproduction. To do,
The advertisement distribution system according to claim 1. The advertisement distribution management device includes:
Changing the unit price of the content distributed to the electronic signage device according to the rating given to each electronic signage device by the rating means;
The advertisement distribution system according to claim 1 or 2. An electronic signage device that displays content including an advertisement, an advertisement distribution device that distributes the content to the electronic signage device, a user portable terminal, and a base station of the portable terminal are connected via a network, and the advertisement An advertisement distribution management device that controls content distribution to a distribution device,
Management means for managing the base station, the electronic signage apparatus and the position information of the electronic signage apparatus in association with each other in advance,
Receiving means for receiving the mobile terminal identifier from the mobile terminal by relaying the base station;
Based on the number of mobile terminal identifiers that identify the electronic signage device where the mobile terminal is located based on the location information of the base station relayed with reference to the management means, and receive the number of mobile terminals located in the electronic signage device Counting means for counting;
Recording means for recording the number of portable terminals counted by the counting means in association with the electronic signboard device where the portable terminal is located;
Based on the number of portable terminals recorded by the recording means, the number of portable terminals located for each associated electronic signboard device, and a rating means for assigning a rating to each electronic signboard device according to the number of portable terminals;
An advertisement distribution management device comprising: An electronic signage device that displays content including advertisements, an advertisement distribution device that distributes the content to the electronic signage device, an advertisement distribution management device that controls content distribution to the advertisement distribution device, and a user's mobile terminal An advertisement distribution management method in an advertisement distribution system in which the base station of the mobile terminal is connected via a network,
The advertisement distribution management device is
Managing the base station, the electronic signage apparatus and the position information of the electronic signage apparatus in association with each other in advance,
Receiving the mobile terminal identifier from the mobile terminal by relaying the base station;
Based on the relayed location information of the base station, identifying the electronic signage device where the mobile terminal is located, and counting based on the number of mobile terminal identifiers received the number of mobile terminals located in the electronic signage device;
Recording the counted number of portable terminals in association with the electronic signboard device where the portable terminal is located;
Based on the number of recorded mobile terminals, totaling the number of mobile terminals located for each associated electronic signage device, and assigning a rating to each electronic signage device according to the number of mobile terminals;
The advertisement delivery management method characterized by performing.   An advertisement distribution management program for causing a computer to execute the advertisement distribution method according to claim 5.

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