WO2021016964A1

WO2021016964A1 - Elevator advertisement delivery method and device, and advertisement delivery apparatus

Info

Publication number: WO2021016964A1
Application number: PCT/CN2019/098740
Authority: WO
Inventors: 黄洪; 王国栋
Original assignee: 中新智擎科技有限公司
Priority date: 2019-07-31
Filing date: 2019-07-31
Publication date: 2021-02-04
Also published as: CN110692076A; CN110692076B

Abstract

An elevator advertisement delivery method and device, and an advertisement delivery apparatus (200). The elevator advertisement delivery method comprises: acquiring feature information of all passengers in an elevator (100); classifying, according to the feature information, the passengers in the elevator (100) into groups; estimating the ride time of each passenger in the largest group; determining an advertisement to be delivered according to the ride time and the largest group; and delivering the advertisement. The method enables different advertisements to be delivered to different types of groups for different ride times, thus achieving accurate delivery.

Description

Method, device and advertisement placing equipment for elevator advertisement

Technical field

The embodiments of the application relate to the technical field of advertisement placement, and in particular to a method, device and advertisement placement equipment for elevator advertisement placement.

Background technique

With the increase of building floors, elevators have become an indispensable means of transportation for people to enter and exit high-rise buildings. Among them, since people must take elevators when entering and exiting high-rise buildings, and the frequency of elevator use is high, elevator advertisements are usually placed in elevators.

At present, when elevator media companies place elevator advertisements in elevators, they mainly use display devices installed in the elevators to place fixed advertisements on the elevator passengers. However, in the process of realizing this application, the inventor found that the fixed placement of set advertisements to passengers cannot meet the needs of different types of passengers and cannot be accurately placed, resulting in poor advertising effects.

Summary of the invention

The embodiments of the present application aim to provide a method, device and advertisement placement equipment for elevator advertisement placement, which can achieve accurate placement.

In order to solve the above technical problems, a technical solution adopted in the embodiment of the present application is to provide a method for placing elevator advertisements, including:

Collect characteristic information of all passengers in the elevator;

Classify the passengers in the elevator according to the characteristic information;

Estimated travel time of each passenger in the largest group;

Determine the advertisement to be placed according to the riding time and the group with the largest number of people;

To deliver the advertisement to be delivered.

Optionally, the determining the advertisement to be placed according to the riding time and the group with the largest number of people includes:

Judging whether the number of people in the group with the largest number of people is greater than or equal to the first preset threshold;

If yes, determine the type of advertisement that matches the group with the largest number of people;

Calculate the average time based on the ride time of the passengers of the group with the largest number of people;

Obtain from the determined advertisement type the advertisement whose playing time is less than the average time and the longest playing time;

The acquired advertisement is determined as the advertisement to be delivered.

Optionally, the method further includes:

If the number of people in the group with the largest number of people is less than the first preset threshold, acquiring advertisement viewing records of each passenger in the elevator;

Determine the advertisements viewed by the passenger according to the advertisement viewing record;

Acquiring similar advertisements that are similar to those viewed by the passenger;

The similar advertisement is determined as the advertisement to be delivered.

Optionally, the method further includes:

When placing an advertisement, identify passengers who watched the advertisement;

The advertisement is added to the advertisement viewing records of passengers who watched the advertisement.

Optionally, the method further includes:

Judging whether the number of passengers watching the advertisement is less than a second preset threshold;

If so, stop delivering the advertisement.

Optionally, the ride time of each passenger in the group with the largest estimated number of people includes:

Determine the passenger's target floor;

Acquiring the current floor of the elevator;

Acquiring the stay floor between the current floor of the elevator and the target floor;

Estimate the ride time of the passenger according to the current floor of the elevator, the target floor, and the stay floor.

Optionally, according to the current floor of the elevator, the target floor, and the stay floor, the calculation formula for estimating the ride time of the passenger is:

T=|F _m -F _n |*T'+K*T";

Wherein T is the ride time of the passenger, F _m is the target floor, F _n is the current floor of the elevator, T'is the running time of the elevator between two adjacent floors, and T" is The estimated stay time of the elevator on each stay floor, K is the number of the stay floors.

Optionally, the determining the passenger's target floor includes:

Obtaining the direction of the elevator;

If the obtaining direction is upward, obtaining the passenger's historical riding record;

Estimate the passenger's target floor based on the passenger's historical riding record;

If the obtained direction is downward, the lowest floor of the elevator is taken as the passenger's target floor.

In order to solve the above technical problems, another technical solution adopted in the embodiments of the present application is to provide an elevator advertisement placement device, including:

A collection module, which is used to collect characteristic information of all passengers in the elevator;

A classification module, which is used to classify passengers in the elevator according to the characteristic information;

An estimation module, which is used to estimate the ride time of each passenger in the group with the largest number of people;

A determining module, the determining module is configured to determine an advertisement to be placed according to the ride time and the group with the largest number of people;

A delivery module, which is used to deliver the advertisement to be delivered.

Optionally, the determining module is specifically configured to:

The acquired advertisement is determined as the advertisement to be delivered.

Optionally, the determining module is further used for:

The similar advertisement is determined as the advertisement to be delivered.

Optionally, the device further includes:

An identification module, which is used to identify passengers who watch the advertisement when placing an advertisement;

The recording module is used to add the advertisement to the advertisement viewing record of passengers who watched the advertisement.

Optionally, the device further includes:

A judging module, which is used to judge whether the number of passengers watching the advertisement is less than a second preset threshold;

If so, stop delivering the advertisement.

Optionally, the estimation module is specifically used for:

Determine the passenger's target floor;

Acquiring the current floor of the elevator;

T=|F _m -F _n |*T'+K*T";

Optionally, the estimation module is also used for:

Obtaining the direction of the elevator;

In order to solve the above technical problem, another technical solution adopted in the embodiment of the present application is to provide an advertisement placement device, including:

At least one processor, and

A memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor The device can be used to implement the above-mentioned method for placing elevator advertisements.

In order to solve the above technical problems, another technical solution adopted in the embodiments of the present application is to provide a non-volatile computer-readable storage medium that stores computer-executable instructions, so The computer-executable instructions are used to make the advertisement placement device execute the above-mentioned method of elevator advertisement placement.

The beneficial effect of the embodiment of the application is that, different from the prior art, the embodiment of the application provides a method, device and equipment for placing elevator advertisements. In the method for placing elevator advertisements, the information of all passengers in the elevator is collected. After the passenger in the elevator is classified into groups based on the characteristic information, the riding time of each passenger in the group with the largest number of people is estimated, and then the advertising to be placed is determined by the riding time and the group with the largest number of people. At this time, put The ads can be determined in real time according to the group with the largest number of people and the ride time, so that different ads can be placed when the type of the group with the largest number of people is different and the ride time is different to meet the needs of different types of passengers and achieve accurate delivery.

Description of the drawings

One or more embodiments are exemplified by the pictures in the corresponding drawings. These exemplified descriptions do not constitute a limitation on the embodiments. Elements with the same reference numbers in the drawings are represented as similar elements. Unless otherwise stated, the figures in the attached drawings do not constitute a limitation of scale.

Figure 1 is a schematic structural diagram of an implementation environment of an elevator advertisement placement method provided by an embodiment of the present application;

Figure 2 is a connection diagram of the implementation environment of an elevator advertising method provided by an embodiment of the present application;

FIG. 3 is a schematic flowchart of a method for placing elevator advertisements according to an embodiment of the present application;

4 is a schematic flowchart of a method for placing elevator advertisements according to another embodiment of the present application;

FIG. 5 is a schematic flowchart of a method for placing elevator advertisements according to another embodiment of the present application;

Figure 6 is a schematic structural diagram of an elevator advertising device provided by an embodiment of the present application;

Figure 7 is a schematic structural diagram of an elevator advertising device provided by another embodiment of the present application;

Figure 8 is a schematic structural diagram of an elevator advertisement placement device provided by another embodiment of the present application;

FIG. 9 is a schematic diagram of the hardware structure of an advertisement placement device provided by an embodiment of the present application.

Detailed ways

In order to make the purpose, technical solutions, and advantages of the embodiments of this application clearer, the following will clearly and completely describe the technical solutions in the embodiments of this application with reference to the drawings in the embodiments of this application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of the embodiments. It should be understood that the specific embodiments described herein are only used to explain the application, and not used to limit the application. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of this application.

It should be noted that when an element is expressed as being "fixed to" another element, it can be directly on the other element, or there can be one or more elements in between. When an element is said to be "connected" to another element, it can be directly connected to the other element, or there may be one or more intervening elements in between. The terms "vertical", "horizontal", "left", "right" and similar expressions used in this specification are for illustrative purposes only.

In addition, the technical features involved in the various embodiments of the application described below can be combined with each other as long as they do not conflict with each other.

The present application provides a method and device for placing elevator advertisements. The method and device are applied to advertisement placement equipment, so that the advertisement placement equipment can determine the ads to be placed for placement in real time according to the group with the largest number of people and the ride time, so that the number of people Different types of groups and different ride times put different advertisements to meet the needs of different types of passengers and achieve accurate delivery.

Wherein, in the embodiment of the present application, the advertisement placement device is a device provided with an image collection function, and the advertisement placement device is installed in an elevator.

Hereinafter, the application will be described in detail through specific embodiments.

Please refer to Figures 1 and 2, which is an implementation environment of an elevator advertising method provided by an embodiment of the present application. The implementation environment includes: elevator 100, advertising device 200, and display device 300, advertising device 200 and display device All 300 are installed in the elevator 100, and the advertisement placement device 200 is in communication connection with the elevator 100 and the display device 300, respectively.

Specifically, the elevator 100 includes an elevator car 110 and a controller 120.

Among them, the elevator car 110 is used to carry passengers up and down in a high-rise building, and it includes an elevator door and a button panel.

The elevator door is arranged on any side wall of the elevator car 110, and when the elevator door is opened, passengers can enter and exit the elevator car 110.

The button panel is arranged on the inner side wall of the elevator car body 110, and passengers can select the target floor through the button panel, and can also select the elevator door to open or close through the button panel.

Preferably, the key panel is arranged close to the elevator door to facilitate passengers to operate the key panel.

The controller 120 is arranged in the elevator car body 110 and is in communication connection with the key panel.

The controller 120 can obtain the operating direction of the elevator 100 and the target floor selected by the passengers on the button panel, so as to control the elevator car 110 to run up and down in high-rise buildings according to the obtained operating direction and the target floor; the controller 120 can also control the elevator The door opens or closes.

The controller 120 may be a general-purpose processor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), or a single-chip microcomputer.

The advertisement placement device 200 is used to place advertisements, and is provided with a camera module that can shoot video images through the camera module.

The advertisement placement device 200 is installed in the elevator car 110, and is set at a position capable of shooting the environment image in the entire elevator car 110, the environment image includes elevator doors, key panels, passengers, and so on.

The lens of the camera module of the advertisement placement device 200 faces the elevator door, so that the advertisement placement device 200 can capture a clear and complete facial image of the passenger when the passenger enters the elevator car 110.

The advertisement placement device 200 can collect the characteristic information of passengers according to the captured facial images, and can also determine the current floor of the elevator, the target floor of the passengers, and the staying floor of the elevator based on the captured environmental images.

The advertisement placement device 200 is also in communication connection with the controller 120. At this time, the advertisement placement device 200 can also obtain the current floor of the elevator, the passenger's target floor, and the staying floor of the elevator through the controller 120; the advertisement placement device 200 can also Get the running direction of the elevator.

The display device 300 is installed on the inner side wall of the elevator car 110 to display the advertisement placed by the advertisement placement device 200.

Of course, in some alternative embodiments, the display device 300 can also be integrated with the advertisement placement device 200. In this case, the advertisement placement device 200 can directly display the placed advertisement.

It is understandable that, in the implementation environment described in the embodiments of the present application, when passengers enter the elevator car 110, the advertisement placement device 200 collects the characteristic information of all passengers in the elevator car 110, and compares them according to the collected characteristic information. After the passengers are classified into groups, the riding time of each passenger in the group with the largest number of passengers is estimated to determine the advertisement to be placed according to the riding time and the group with the largest number of passengers, and then the determined advertisement to be placed is delivered through the display device 300. Based on this, when When the type of the group with the largest number of people is different and the ride time is different, the advertisements delivered by the advertisement delivery device 200 are also different, which can meet the needs of different types of passengers and achieve accurate delivery.

Further, please refer to FIG. 3, which is a schematic flowchart of an elevator advertisement placement method provided by an embodiment of the present application. The elevator advertisement placement method is executed by the above-mentioned advertisement placement device 200 for accurate placement.

Specifically, the elevator advertisement placement method includes:

S100: Collect characteristic information of all passengers in the elevator;

S200: Classify the passengers in the elevator according to the characteristic information.

The feature information can be obtained by feature extraction of the captured facial image, where the facial image is the image taken by the advertising equipment when the passenger enters the elevator and is facing the camera module of the advertising equipment, including the clear and complete face of the passenger feature.

Among them, the facial image of each passenger is taken according to the order in which the passengers enter the elevator.

At this time, the feature information of all passengers in the elevator is collected, that is, feature extraction is performed on the facial images of all passengers to obtain the feature information of all passengers in the elevator.

Among them, the feature information includes facial features, and the facial features include, but are not limited to: face shape, eyebrows, eyes, nose, and mouth.

Based on this, according to the feature information, the group classification of passengers in the elevator includes: after collecting the facial features of all passengers in the elevator, the facial features of each passenger are recognized to determine the basic passenger Information, according to the basic information of passengers to classify the passengers in the elevator, so as to divide the passengers into different types of groups. Among them, basic information includes but not limited to: gender, age, etc.

When the determined basic information of passengers includes gender, the passengers in the elevator can be divided into male and female according to gender.

When the determined basic information of passengers includes age, the passengers in the elevator can be divided into children, young people, middle-aged people, and old people according to age.

When the determined basic information of passengers includes gender and age, the passengers in the elevator can be divided into boys, girls, young men, young women, middle-aged men, middle-aged women, old men, and old women according to gender and age. .

It is understandable that in some other embodiments, the feature information may also include clothing features. When the passengers in the elevator are classified according to the clothing characteristics, the passengers in the elevator can be divided into sports style, leisure style, business style, etc.

By classifying passengers into groups, targeted advertisements can be placed on different types of groups.

For example, when the group type of passengers is male, advertisements for sports events and auto parts can be placed; when the group type of passengers is sports wind, advertisements such as fitness, marathon activities, and hiking activities can be placed; when the group type of passengers is When you are a child, you can place advertisements for parent-child activities and talent classes.

S300: Estimated travel time of each passenger in the group with the largest number of people.

After classifying the passengers in the elevator, determine the group with the largest number of people, and estimate the ride time of each passenger in the group with the largest number of people.

Among them, when estimating the ride time of each passenger in the group with the largest number of people, for each passenger in the group with the largest number of people, determine the target floor of each passenger, and obtain the current floor of the elevator and the current floor to the target floor of the elevator Then, according to the determined target floor, the current floor and the stay floor, the ride time of each passenger is estimated.

For example, when the group with the largest number of people includes passenger A and passenger B, estimate the travel time of passenger A and passenger B respectively. When estimating the ride time of passenger A, it is determined that the target floor of passenger A is the 15th floor, and the current floor of the elevator is the 1st floor, and there are 3 floors, 5th floor and 8th floor between 1st and 15th floors. According to the 15th floor of the target floor, the 1st floor of the current floor, and the 3rd, 5th, and 8th floors of the destination floor, the estimated passenger A’s travel time; when the passenger B’s travel time is estimated, the target floor of passenger B is determined to be the 20th floor, and The current floor of the elevator is the 1st floor, and there are 4 stay floors, the 3rd, 5th, 8th and 15th floors between the 1st and 20th floors. According to the target floor, the 20th floor, the current floor 1st floor and the staying floor 3rd floor, Estimated travel time of Passenger B on the 5th, 8th and 15th floors.

Among them, according to the elevator's current floor, target floor, and staying floor, the calculation formula for the estimated passenger's riding time is: T=|F _m -F _n |*T'+K*T".

Among them, T is the passenger's riding time, F _m is the target floor, F _n is the current floor of the elevator, T'is the running time of the elevator between two adjacent floors, and T" is the elevator's pre-arrival at each floor. Estimate the stay time, K is the number of stay floors.

For example, when estimating the ride time of passenger A, since the target floor is the 15th floor, the current floor is the 1st floor, and the staying floors are the 3rd, 5th and 8th floors, that is, the number of staying floors is 3, then passenger A The ride time is (15-1)*T'+3*T”.

Further, the passenger's target floor, the current floor of the elevator, and the staying floor between the elevator's current floor and the target floor can be determined through the environment image, and can also be obtained from the elevator controller.

In some other embodiments, when determining the passenger's destination floor, the obtained direction of the elevator can also be obtained. If the obtained direction of operation is upward, the passenger's historical ride record is obtained, and the passenger's target is estimated based on the passenger's historical ride record Floor; if the obtained direction of operation is downward, the lowest floor of the elevator is taken as the passenger's target floor.

For example: when the target floor of passenger A is determined, if the direction of the elevator is up, the historical ride record of passenger A is obtained. According to the historical ride record, it is found that passenger A reached the 15th floor when he took the elevator up, and the 15th floor Determine the target floor for passenger A.

Among them, the obtaining direction of the elevator can be obtained through the controller of the elevator.

The passenger's historical riding record is stored in the passenger's basic information, and the passenger's historical riding record can be obtained by performing face recognition on the passenger.

S400: Determine the advertisement to be placed according to the riding time and the group with the largest number of people.

Among them, when the advertisement to be placed is determined according to the ride time of each passenger and the group with the largest number of people, it is determined whether the number of the group with the largest number of people is greater than or equal to the first preset threshold, and if so, the advertisement that matches the group with the largest number of people is determined Type, and calculate the average time according to the ride time of each passenger in the group with the largest number of people, obtain the advertisement with the playing time less than the average time and the longest playing time from the determined advertisement type, and determine the obtained advertisement as pending advertising.

Preferably, in the embodiment of the present application, the first preset threshold is 2.

According to the riding time of each passenger of the group with the largest number of people, the average time calculation includes: the number of people in the group with the largest number of people, calculating the sum of the riding time of each passenger of the group with the largest number of people, and each passenger of the group with the largest number of people. The average time is calculated by the ratio of the sum of the ride time and the number of people in the group with the largest number of people.

For example, assuming that the group with the largest number of people is a male group, obtain the number N of the male group and determine whether the number N of the male group is greater than or equal to the first preset threshold. If so, determine that the type of advertisement that matches the male group is Sports event advertisements and auto parts advertisements, and confirm that sports event advertisements and auto parts advertisements include advertisement A, advertisement B, and advertisement C, and then calculate the sum M of the ride time of each passenger in the male group, and calculate the average time by M/N , Because the playing time of advertisement A and advertisement B in advertisement A, advertisement B, and advertisement C is less than the average time, and the playing time of advertisement A is longer than that of advertisement B, therefore, advertisement A is determined as the advertisement to be delivered.

In some other embodiments, if the number of people in the group with the largest number of people is less than the first preset threshold, the advertisement viewing record of each passenger in the elevator is obtained, and the advertisement viewed by the passenger is determined according to the advertisement viewing record, and then the advertisement viewed by the passenger is obtained. The previous advertisement is similar to the similar advertisement, and the similar advertisement is determined as the advertisement to be placed.

When the number of the group with the largest number of people is less than the first preset threshold, there is only one group with the largest number of people. Therefore, it is possible to directly determine similar advertisements that are similar to those viewed by the passengers as advertisements to be placed according to the advertisement viewing records of the passengers.

For example, when obtaining the advertisement viewing record of passenger A, it is determined that passenger A has watched advertisement A and advertisement B, and both advertisement A and advertisement B belong to type A advertisements, then it is determined that the advertisement in type A is an advertisement to be placed. At this time, the advertisement in Type A is similar to advertisement A and advertisement B.

Among them, the passenger's advertisement viewing record is stored in the passenger's basic information, and the passenger's advertisement viewing record can be obtained by performing face recognition on the passenger.

S500: Serving an advertisement to be delivered.

Serving pending ads through display devices.

Further, in order to facilitate the next advertisement placement for passengers, please refer to FIG. 4. In some embodiments, the elevator advertisement placement method further includes:

S600: When placing an advertisement, identify passengers who watch the advertisement;

S700: Add the advertisement to the advertisement viewing records of passengers who watched the advertisement.

After the advertisement is placed, the advertising equipment continues to take environmental images in the elevator, extracts the posture characteristics of the passengers in the elevator from the environmental images, and then recognizes whether the passengers are watching the advertisements through the posture characteristics, and will correspond to the posture characteristics matching the preset posture Of passengers are determined to be passengers watching the advertisement. Among them, the preset posture is the posture of watching the advertisement.

After determining the passengers viewing the advertisement, the advertisement viewing record of each passenger is determined through face recognition, and the advertisement is added to the advertisement viewing record of each passenger viewing the advertisement.

Further, in order to prevent waste of advertising resources, please refer to FIG. 5. In some embodiments, the method for placing elevator advertisements further includes:

S800: If the number of passengers watching the advertisement is less than a second preset threshold, stop delivering the advertisement.

Wherein, the second preset threshold is less than the total number of people in the elevator. Preferably, the second preset threshold can be set to one third of the total number of people in the elevator.

When the advertisement is stopped, the advertisement to be delivered is re-determined to prevent the waste of advertisement resources.

Among them, the advertisement to be placed can be re-determined according to the ride time of the group with the second largest number of people and the group with the second largest number of people.

In the embodiment of this application, by collecting the characteristic information of all passengers in the elevator, and classifying the passengers in the elevator according to the characteristic information, the riding time of each passenger in the group with the largest number of people is estimated, and the riding time and the number of passengers are estimated. The largest group determines the ads to be placed for placement, so that different advertisements are placed when the type of the largest group is different and the ride time is different to meet the needs of different types of passengers and achieve accurate placement.

Further, please refer to FIG. 6, which is a schematic structural diagram of an elevator advertisement placement device provided by an embodiment of the present application. The functions of each module of the elevator advertisement placement device are executed by the above-mentioned advertisement placement device 200 for accurate placement.

It should be noted that the term "module" used in the embodiments of the present application is a combination of software and/or hardware that can implement predetermined functions. Although the devices described in the following embodiments can be implemented by software, implementation by hardware or a combination of software and hardware is also possible.

Specifically, the elevator advertisement placement device includes:

The collection module 10 is used to collect the characteristic information of all passengers in the elevator;

A classification module 20, which is configured to classify passengers in the elevator according to the characteristic information;

An estimation module 30, which is used to estimate the ride time of each passenger in the group with the largest number of people;

The determining module 40 is configured to determine the advertisement to be placed according to the riding time and the group with the largest number of people;

The placing module 50 is used for placing the advertisement to be placed.

In some embodiments, the determining module 40 is specifically configured to:

The acquired advertisement is determined as the advertisement to be delivered.

In some embodiments, the determining module 40 is also used to:

The similar advertisement is determined as the advertisement to be delivered.

Please refer to FIG. 7. In some embodiments, the device further includes:

An identification module 60, which is used to identify passengers who watched the advertisement when placing an advertisement;

The recording module 70 is configured to add the advertisement to the advertisement viewing record of passengers who watched the advertisement.

Please refer to FIG. 8. In some embodiments, the device further includes:

A judging module 80, which is used to judge whether the number of passengers watching the advertisement is less than a second preset threshold;

If so, stop delivering the advertisement.

In some embodiments, the estimation module 30 is specifically configured to:

Determine the passenger's target floor;

Acquiring the current floor of the elevator;

In some embodiments, according to the current floor of the elevator, the target floor, and the stay floor, the calculation formula for estimating the ride time of the passenger is:

T=|F _m -F _n |*T'+K*T";

In some embodiments, the estimation module 30 is also used for:

Obtaining the direction of the elevator;

Since the device embodiment and the method embodiment are based on the same concept, the content of the device embodiment can be quoted from the method embodiment on the premise that the content does not conflict with each other, which will not be repeated here.

In other alternative embodiments, the above-mentioned collection module 10, classification module 20, estimation module 30, determination module 40, placement module 50, identification module 60, recording module 70, and judgment module 80 may be the processing of the advertisement placement device 200. chip.

Further, please refer to FIG. 9, which is a schematic diagram of the hardware structure of an advertisement delivery device provided by an embodiment of the present application, including:

One or more processors 210 and memory 220. Among them, one processor 210 is taken as an example in FIG. 9.

The processor 210 and the memory 220 may be connected through a bus or in other ways. In FIG. 9, the connection through a bus is taken as an example.

The memory 220, as a non-volatile computer-readable storage medium, can be used to store non-volatile software programs, non-volatile computer-executable programs and modules, such as an elevator advertisement placement in the above-mentioned embodiment of the application. The program instructions corresponding to the method and the modules corresponding to an elevator advertisement placement device (for example, the collection module 10, the classification module 20, the estimation module 30, the determination module 40, the placement module 50, the identification module 60, the recording module 70, and the judgment module 80 etc.). The processor 210 executes various functional applications and data processing of an elevator advertising method by running non-volatile software programs, instructions, and modules stored in the memory 220, that is, implements one of the above method embodiments The elevator advertisement placement method and the functions of the modules in the above-mentioned device embodiments.

The memory 220 may include a storage program area and a storage data area. The storage program area may store an operating system and an application program required by at least one function; the storage data area may store data created based on the use of an elevator advertising device. Wait.

The storage data area also stores preset data, including a first preset threshold, a second preset threshold, a preset posture, and the like.

In addition, the memory 220 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid-state storage devices. In some embodiments, the memory 220 may optionally include memories remotely provided with respect to the processor 210, and these remote memories may be connected to the processor 210 through a network. Examples of the aforementioned networks include, but are not limited to, the Internet, corporate intranets, local area networks, mobile communication networks, and combinations thereof.

The program instructions and one or more modules are stored in the memory 220, and when executed by the one or more processors 210, each step of an elevator advertisement placement method in any of the foregoing method embodiments is executed , Or, realize the functions of each module of an elevator advertisement placement device in any of the foregoing device embodiments.

The above-mentioned products can execute the methods provided in the above-mentioned embodiments of the present application, and have functional modules and beneficial effects corresponding to the execution methods. For technical details that are not described in detail in this embodiment, please refer to the method provided in the foregoing embodiment of this application.

The embodiment of the present application also provides a non-volatile computer-readable storage medium, the computer-readable storage medium stores computer-executable instructions, and the computer-executable instructions are executed by one or more processors, for example, FIG. 9 A processor 210 in any of the above-mentioned method embodiments can make a computer execute each step of an elevator advertisement placement method in any of the above-mentioned method embodiments, or implement various modules of an elevator advertisement placement apparatus in any of the above-mentioned device embodiments. Features.

The embodiments of the present application also provide a computer program product. The computer program product includes a computer program stored on a non-volatile computer-readable storage medium. The computer program includes program instructions. When the program instructions are Or multiple processors, such as a processor 210 in FIG. 9, can make a computer execute each step of an elevator advertisement placement method in any of the foregoing method embodiments, or implement one of the foregoing any device embodiments. The functions of each module of the elevator advertising device.

The device embodiments described above are merely illustrative. The modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical units, that is, they may be located in One place, or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the objectives of the solutions of the embodiments.

Through the description of the above embodiments, a person of ordinary skill in the art can clearly understand that each embodiment can be implemented by software plus a general hardware platform, and of course, it can also be implemented by hardware. Those of ordinary skill in the art can understand that all or part of the processes in the methods of the foregoing embodiments can be implemented by computer programs instructing relevant hardware. The programs can be stored in a computer readable storage medium, and the program is executed At the time, it may include the process of the implementation method of the above-mentioned methods. Wherein, the storage medium may be a magnetic disk, an optical disc, a read-only memory (Read-Only Memory, ROM), or a random access memory (Random Access Memory, RAM), etc.

The above are only examples of this application, and do not limit the scope of this application. Any equivalent structure or equivalent process transformation made using the content of the description and drawings of this application, or directly or indirectly applied to other related technologies In the same way, all fields are included in the scope of patent protection of this application.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, but not to limit them; under the idea of this application, the above embodiments or the technical features in different embodiments can also be combined. The steps can be implemented in any order, and there are many other variations in different aspects of the application as described above. For the sake of brevity, they are not provided in the details; although the application has been described in detail with reference to the foregoing embodiments, it is common in the art The technical personnel should understand that: they can still modify the technical solutions described in the foregoing embodiments, or equivalently replace some of the technical features; and these modifications or substitutions do not make the essence of the corresponding technical solutions deviate from the implementations of this application Examples of the scope of technical solutions.

Claims

A method for placing elevator advertisements, which is characterized in that it includes:

Collect characteristic information of all passengers in the elevator;

Classify the passengers in the elevator according to the characteristic information;

Estimated travel time of each passenger in the largest group;

Determine the advertisement to be placed according to the riding time and the group with the largest number of people;

To deliver the advertisement to be delivered.
The method according to claim 1, wherein the determining the advertisement to be placed according to the riding time and the group with the largest number of people comprises:

Judging whether the number of people in the group with the largest number of people is greater than or equal to the first preset threshold;

If yes, determine the type of advertisement that matches the group with the largest number of people;

Calculate the average time based on the ride time of the passengers of the group with the largest number of people;

Obtain from the determined advertisement type the advertisement whose playing time is less than the average time and the longest playing time;

The acquired advertisement is determined as the advertisement to be delivered.
The method of claim 2, wherein the method further comprises:

If the number of people in the group with the largest number of people is less than the first preset threshold, acquiring advertisement viewing records of each passenger in the elevator;

Determine the advertisements viewed by the passenger according to the advertisement viewing record;

Acquiring similar advertisements that are similar to those viewed by the passenger;

The similar advertisement is determined as the advertisement to be delivered.
The method according to claim 3, wherein the method further comprises:

When placing an advertisement, identify passengers who watched the advertisement;

The advertisement is added to the advertisement viewing records of passengers who watched the advertisement.
The method according to claim 4, wherein the method further comprises:

Judging whether the number of passengers watching the advertisement is less than a second preset threshold;

If so, stop delivering the advertisement.
The method according to any one of claims 1 to 5, wherein the estimated travel time of each passenger in the group with the largest number of people includes:

Determine the passenger's target floor;

Acquiring the current floor of the elevator;

Acquiring the stay floor between the current floor of the elevator and the target floor;

Estimate the ride time of the passenger according to the current floor of the elevator, the target floor, and the stay floor.
The method according to claim 6, characterized in that, according to the current floor of the elevator, the target floor, and the stay floor, the calculation formula for estimating the ride time of the passenger is:

T=|F m -F n |*T'+K*T";

Wherein T is the ride time of the passenger, F m is the target floor, F n is the current floor of the elevator, T'is the running time of the elevator between two adjacent floors, and T" is The estimated stay time of the elevator on each stay floor, K is the number of the stay floors.
The method according to claim 6, wherein the determining the target floor of the passenger comprises:

Obtaining the direction of the elevator;

If the obtaining direction is upward, obtaining the passenger's historical riding record;

Estimate the passenger's target floor based on the passenger's historical riding record;

If the obtained direction is downward, the lowest floor of the elevator is taken as the passenger's target floor.
An elevator advertisement placement device is characterized in that it comprises:

A collection module, which is used to collect characteristic information of all passengers in the elevator;

A classification module, which is used to classify passengers in the elevator according to the characteristic information;

An estimation module, which is used to estimate the ride time of each passenger in the group with the largest number of people;

A determining module, the determining module is configured to determine an advertisement to be placed according to the ride time and the group with the largest number of people;

A delivery module, which is used to deliver the advertisement to be delivered.
The device according to claim 9, wherein the determining module is specifically configured to:

Judging whether the number of people in the group with the largest number of people is greater than or equal to the first preset threshold;

If yes, determine the type of advertisement that matches the group with the largest number of people;

Calculate the average time based on the ride time of the passengers of the group with the largest number of people;

Obtain from the determined advertisement type the advertisement whose playing time is less than the average time and the longest playing time;

The acquired advertisement is determined as the advertisement to be delivered.
The device according to claim 10, wherein the determining module is further configured to:

If the number of people in the group with the largest number of people is less than the first preset threshold, acquiring advertisement viewing records of each passenger in the elevator;

Determine the advertisements viewed by the passenger according to the advertisement viewing record;

Acquiring similar advertisements that are similar to those viewed by the passenger;

The similar advertisement is determined as the advertisement to be delivered.
The device according to claim 11, wherein the device further comprises:

An identification module, which is used to identify passengers who watch the advertisement when placing an advertisement;

The recording module is used to add the advertisement to the advertisement viewing record of passengers who watched the advertisement.
The device according to claim 12, wherein the device further comprises:

A judging module, which is used to judge whether the number of passengers watching the advertisement is less than a second preset threshold;

If so, stop delivering the advertisement.
An advertisement placement device, characterized in that it comprises:

At least one processor, and

A memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor The device can be used to implement an elevator advertisement placement method according to any one of claims 1 to 8.
A non-volatile computer-readable storage medium, wherein the non-volatile computer-readable storage medium stores computer-executable instructions, and the computer-executable instructions are used to make an advertisement placement device execute An elevator advertisement placement method described in any one of 1 to 8.