CN109034863A - The method and apparatus for launching advertising expenditure are determined based on vertical ladder demographics - Google Patents
The method and apparatus for launching advertising expenditure are determined based on vertical ladder demographics Download PDFInfo
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- CN109034863A CN109034863A CN201810584326.1A CN201810584326A CN109034863A CN 109034863 A CN109034863 A CN 109034863A CN 201810584326 A CN201810584326 A CN 201810584326A CN 109034863 A CN109034863 A CN 109034863A
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- vertical ladder
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
The invention discloses the methods for determining to launch advertising expenditure based on vertical ladder demographics, comprising the following steps: (1) judge vertical ladder whether uplink and between one layer and two layers；(2) Image Acquisition is carried out to vertical ladder space；(3) image of acquisition is analyzed and is handled；(4) number of people boarding in vertical ladder is counted；(5) number that advertisement is watched in vertical ladder is counted.The invention also discloses the devices that dispensing advertising expenditure is determined based on vertical ladder demographics, including vertical ladder state detection unit, image collection unit, image analyzing unit and demographics unit.Method of the invention is more reasonable than traditional charge on time, and can achieve the effect for precisely launching advertisement.
Description
Technical field
The invention belongs to computer vision fields, and in particular to determine to launch the side of advertising expenditure based on vertical ladder demographics
Method and device.
Background technique
Because of the airtightness of vertical ladder, billboard can preferably play propaganda function in vertical ladder, and people are when boarding
It can be done without other things, so attention can be unconsciously placed on these advertisement brands.A current problem is vertical ladder
Interior property is charged substantially for billboard periodically come what is received, is specifically pressed charge per month, is quarterly charged or receive per year
Take.But the audient of actually cell and district advertisement differs greatly, specifically if the number that a vertical ladder of cell uses
Mostly and the number that uses is few, and the dispensing effect of advertisement is that have very big difference, then corresponding charging standard also should be different, makes
With advertisement is launched in the vertical ladder more than number, expense should be more than launching the expense of advertisement in the few vertical ladder of number of users.
Although one day takes the numerous of vertical ladder, if few people go to see billboard, in this kind of vertical ladder
Middle dispensing advertisement is also that can not obtain obvious income.
Summary of the invention
The technical problem to be solved in the present invention is to provide based on vertical ladder demographics determine launch advertising expenditure method and
Device.Method of the invention is more reasonable than traditional charge on time, and can achieve the effect for precisely launching advertisement.
To achieve the goals above, the invention adopts the following technical scheme:
The method for determining to launch advertising expenditure based on vertical ladder demographics, comprising the following steps:
(1) judge vertical ladder whether uplink and between one layer and two layers；
(2) Image Acquisition is carried out to vertical ladder space；
(3) image of acquisition is analyzed and is handled；
(4) number of people boarding in vertical ladder is counted；
(5) number that advertisement is watched in vertical ladder is counted.
Further, judge vertical ladder whether the method for uplink are as follows: obtain vertical ladder acceleration using Inertial Measurement Unit IMU,
Obtain the direction of motion of vertical ladder.
Further, judge elevator whether the method between one layer and two layers are as follows: pass through barometer acquire vertical ladder carriage
Place height, according to vertical ladder carriage height itself, when the lower edge of one layer of door opening and vertical ladder sedan-chair are left in the lower edge of vertical ladder carriage
When the lower edge in compartment not yet reaches the lower edge of two layers of door opening, it is judged as that vertical ladder carriage is between one layer and two layers.
Further, number of people detection is carried out using yolov3 algorithm of target detection in step (4), yolov3 target detection is calculated
Method specifically includes: being sent into vertical ladder picture, marks corresponding number of people frame mark position in straight ladder diagram on piece, extract 10 frames and examined
It surveys, according to formula:Obtain a number of people boarding；According to formula:It obtains multiplying for one day
Terraced number, wherein i indicates primary, the i ∈ [1 n] in one day n times number of people boarding statistics,It indicates in secondary boarding more than a day
A number of people boarding, NpmIt indicates to extract the elevator number that the m frame picture in 10 frames calculates in a number of people boarding statistics.
Further, step (5) specifically: collect positive face, or collect binocular and be located parallel to the flat of billboard
The flat inclination of plane and billboard is when within 10-20 ° in face or where binocular, it is determined that corresponding personnel are just
In viewing advertisement, demographics are carried out.
Further, include following judgment method for the judgement of positive face: detecting face, then carry out image difference,
The facial image as foreground image is obtained, judges whether facial image face both sides of the edge profile is symmetrical, and whether length is identical
Or it is close, whether curvature consistent, and whether curved radian symmetrical etc., if meeting the element of above three or more, and connect
Short range degree then judges the face that is positive 80% or more.
Further, further include following judgment method for the judgement of positive face: face is detected, further with facial image
Difference is carried out as basic image, the pictorial element of eye is obtained, compares whether binocular is symmetrical, and whether eye exterior feature size is consistent, eye
Whether profile shape is symmetrical, the midpoint of the line between the immediate two o'clock of eye exterior feature, the company between the two o'clock of eye exterior feature outermost end
Whether the midpoint of line is overlapped, and whether eyeball size is consistent, and whether eyeball center is relative to point symmetry in the two etc., if met
The aforementioned four above element, and degree of closeness then judges the face that is positive 70% or more.
Comparatively, the judgement of eye is more accurate, and it is bigger a possibility that error occur.
In order to keep the criterion of identification of eye and face almost the same, two methods can choose different threshold values.
On the other hand, including straight the invention also discloses the device for determining to launch advertising expenditure based on vertical ladder demographics
Terraced state detection unit, image collection unit, image analyzing unit and demographics unit；Vertical ladder state detection unit detects simultaneously
Judge the operating status of vertical ladder, and vertical ladder status information is transferred to image collection unit, image collection unit is according to vertical ladder shape
State information determines whether to acquire image, and the image information of acquisition is transferred to image analyzing unit, and image analyzing unit is to figure
It is transferred to demographics unit as being handled and being analyzed, and by the image information that analysis obtains, demographics unit statistics is straight
Qualified number in ladder.
Further, vertical ladder state detection unit includes Inertial Measurement Unit IMU and barometer.
Further, image collection unit includes sensor or image modalities.Convenient for preferably to vertical ladder space
Carry out Image Acquisition.
Further, Inertial Measurement Unit IMU and barometer are mounted on the outside of vertical ladder car top.
Further, sensor or image modalities are mounted in vertical ladder carriage.
The beneficial effects of the present invention are:
(1) present invention carries out demographics in vertical ladder layer this period from one layer to two, preferably can once be multiplied
Audient's number of terraced advertisement.
(2) sensor or image modalities are arranged on billboard the present invention；Convenient for preferably to vertical ladder space
Carry out Image Acquisition.
(3) present invention uses yolov3 algorithm of target detection, can preferably obtain the number in vertical ladder, solves in vertical ladder
When ladder personnel is more, the problem of number of people blocks.
(4) present invention can not only obtain one day number of people boarding, can also obtain the number that advertisement is paid close attention in one day vertical ladder.
(5) method of the invention is more reasonable than traditional charge on time, and can achieve the effect for precisely launching advertisement
Fruit.
Detailed description of the invention
Fig. 1 is flow chart of the invention.
Specific embodiment
It, below will be to technology of the invention in order to make those skilled in the art better understand technical solution of the present invention
Scheme carries out clear, complete description.
The method for determining to launch advertising expenditure based on vertical ladder demographics, comprising the following steps:
(1) judge vertical ladder whether uplink and between one layer and two layers；
(2) Image Acquisition is carried out to vertical ladder space；
(3) image of acquisition is analyzed and is handled；
(4) number of people boarding in vertical ladder is counted；
(5) number that advertisement is watched in vertical ladder is counted.
As a preferred mode, judge vertical ladder whether the method for uplink are as follows: obtained directly using Inertial Measurement Unit IMU
Terraced acceleration obtains the direction of motion of vertical ladder.
As a preferred mode, judge elevator whether the method between one layer and two layers are as follows: adopted by barometer
Height where collecting vertical ladder carriage, according to vertical ladder carriage height itself, when the following of one layer of door opening is left in the lower edge of vertical ladder carriage
Along and the lower edge of vertical ladder carriage not yet reaches the lower edge of two layers of door opening when, be judged as vertical ladder carriage be in one layer and two layers it
Between.
Only vertical ladder just carries out Image Acquisition to vertical ladder space in uplink state, and when between one layer and two layers.
If vertical ladder is not uplink state, or does not terminate then between one layer and two layers, other steps are no longer carried out.
In vertical ladder, layer this period carries out demographics from one layer to two, can preferably obtain a boarding advertisement by
Everybody's number.When Stall is closed the door, it can not judge that vertical ladder is to prepare uplink or downlink stopping, carrying out demographics at this time
It is clearly inappropriate, thus to judge vertical ladder whether uplink and between one layer and two layers.
As a preferred mode, number of people detection, yolov3 are carried out using yolov3 algorithm of target detection in step (4)
Algorithm of target detection specifically includes: being sent into vertical ladder picture, marks corresponding number of people frame mark position, number of people frame in straight ladder diagram on piece
Mark position (x, y, width, height): x indicates the distance mobile in x-axis direction, and y indicates the distance mobile in y-axis direction,
Width expression detects number of people width of frame, and height expression detects number of people frame height degree, extracts 10 frames and is detected, according to public affairs
Formula:Obtain a number of people boarding；According to formula:One day number of people boarding is obtained,
In, i indicates primary, the i ∈ [1 n] in one day n times number of people boarding statistics,Indicate a boarding in secondary boarding more than a day
Number, NpmIt indicates to extract the elevator number that the m frame picture in 10 frames calculates in a number of people boarding statistics.
In practical operation, it is sent into vertical ladder picture 25400 altogether and opens, final number of people accuracy rate reaches 95.2%, substantially meets
Actual requirement.
For the algorithm of target detection based on deep learning from earliest based on two stages 2-stage detection model, including
R-CNN, https: //arxiv.org/abs/1311.2524, Fast R-CNN, https: //arxiv.org/abs/
1504.08083 and Faster R-CNN, https: //arxiv.org/abs/1506.01497；Develop into based on single phase
1-stage detection model yolo, https: //arxiv.org/abs/1506.02640, with ssd, https: //arxiv.org/
Abs/1512.02325 and newest yolov3, https: //pjreddie.com/media/files/papers/
YOLOv3.pdf。
Using yolov3 algorithm of target detection, which can take into account detection efficiency and effect, in 704*576 resolution ratio
Under, gtx1080ti video card can run 120 frames or so, and 30 frames or so can be gone on jetson tx1, can satisfy vertical ladder people
Number statistics application.The reasonable charge of vertical ladder advertisement can be carried out according to one day number of people boarding in this way.
The number of people is done using yolov3 algorithm and detects the number that can preferably obtain in vertical ladder, is able to solve boarding in vertical ladder
When personnel are more, the problem of number of people blocks；It extracts 10 frames to detect, reduces and detect inaccurate bring error.
As a preferred mode, step (5) specifically: collect positive face, or collect binocular and be located parallel to
The flat inclination of plane and billboard is when within 10-20 ° in the plane of billboard or where binocular, it is determined that right
The personnel answered are watching advertisement, carry out demographics.
As a preferred mode, include following judgment method for the judgement of positive face: detecting face, then carry out
Image difference obtains the facial image as foreground image, judges whether facial image face both sides of the edge profile is symmetrical, length
Whether identical or close, whether curvature is consistent, and whether curved radian is symmetrical etc., if meeting wanting for above three or more
Element, and degree of closeness then judges the face that is positive 80% or more.
As a preferred mode, further include following judgment method for the judgement of positive face: detecting face, further
Difference is carried out using facial image as basic image, the pictorial element of eye is obtained, compares whether binocular is symmetrical, and eye exterior feature size is
No consistent, whether eye profile shape is symmetrical, the midpoint of the line between the immediate two o'clock of eye exterior feature, the two o'clock with eye exterior feature outermost end
Between the midpoint of line whether be overlapped, whether eyeball size consistent, eyeball center whether relative to point symmetry in the two etc.,
If meeting the aforementioned four above element, and degree of closeness then judges the face that is positive 70% or more.
On the other hand, including straight the present invention also provides the device for determining to launch advertising expenditure based on vertical ladder demographics
Terraced state detection unit, image collection unit, image analyzing unit and demographics unit；Vertical ladder state detection unit detects simultaneously
Judge the operating status of vertical ladder, and vertical ladder status information is transferred to image collection unit, image collection unit is according to vertical ladder shape
State information determines whether to acquire image, and the image information of acquisition is transferred to image analyzing unit, and image analyzing unit is to figure
It is transferred to demographics unit as being handled and being analyzed, and by the image information that analysis obtains, demographics unit statistics is straight
Qualified number in ladder.
As a preferred mode, vertical ladder state detection unit includes Inertial Measurement Unit IMU and barometer, the two knot
It closes, it can be determined that the operating status of vertical ladder.
As a preferred mode, image collection unit includes sensor or image modalities.Convenient for preferably
Image Acquisition is carried out to vertical ladder space.
As a preferred mode, Inertial Measurement Unit IMU and barometer are mounted on the outside of vertical ladder car top.
As a preferred mode, sensor or image modalities are mounted in vertical ladder carriage.
Claims (10)
1. the method for determining to launch advertising expenditure based on vertical ladder demographics, which comprises the following steps:
(1) judge vertical ladder whether uplink and between one layer and two layers；
(2) Image Acquisition is carried out to vertical ladder space；
(3) image of acquisition is analyzed and is handled；
(4) number of people boarding in vertical ladder is counted；
(5) number that advertisement is watched in vertical ladder is counted.
2. the method according to claim 1 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that sentence
Disconnected vertical ladder whether the method for uplink are as follows: vertical ladder acceleration is obtained using Inertial Measurement Unit IMU, so that it is determined that the movement side of vertical ladder
To.
3. the method according to claim 1 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that sentence
Power-off ladder whether the method between one layer and two layers are as follows: by barometer acquire vertical ladder carriage where height, according to vertical ladder sedan-chair
Compartment itself height, when the lower edge that the lower edge of one layer of door opening and vertical ladder carriage are left in the lower edge of vertical ladder carriage not yet reaches two
When the lower edge of layer door opening, it is judged as that vertical ladder carriage is between one layer and two layers.
4. the method according to claim 1 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that step
Suddenly number of people detection is carried out using yolov3 algorithm of target detection in (4), yolov3 algorithm of target detection specifically includes: is sent into vertical ladder
Picture marks corresponding number of people frame mark position in straight ladder diagram on piece, extracts 10 frames and detected, according to formula:Obtain a number of people boarding；According to formula:Obtain one day number of people boarding, wherein
I indicates primary, the i ∈ [1 n] in one day n times number of people boarding statistics,Indicate a passenger-in-elevator in secondary boarding more than a day
Number, NpmIt indicates to extract the elevator number that the m frame picture in 10 frames calculates in a number of people boarding statistics.
5. the method according to claim 1 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that step
Suddenly (5) specifically: collect positive face, perhaps collect binocular be located parallel in the plane of billboard or binocular where it is flat
The flat inclination of face and billboard is when within 10-20 °, it is determined that corresponding personnel are watching advertisement, carry out number
Statistics.
6. the method according to claim 5 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that right
In the judgement of positive face include following judgment method: detect face, then carry out image difference, obtain the people as foreground image
Face image judges whether facial image face both sides of the edge profile symmetrical, and whether length identical or close, curvature whether one
It causes, whether curved radian symmetrical etc., if meeting the element of above three or more, and degree of closeness is then sentenced 80% or more
The disconnected face that is positive.
7. the method according to claim 5 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that right
In the judgement of positive face further include following judgment method: detect face, it is poor further to carry out using facial image as basic image
Point, the pictorial element of eye is obtained, compares whether binocular is symmetrical, and whether eye exterior feature size is consistent, whether eye profile shape is symmetrical, and eye is wide
Immediate two o'clock between line midpoint, whether the midpoint of the line between the two o'clock of eye exterior feature outermost end be overlapped, eye
Whether pearl size is consistent, and whether eyeball center is relative to point symmetry in the two etc., if meeting the aforementioned four above element,
And degree of closeness then judges the face that is positive 70% or more.
8. based on vertical ladder demographics determine launch advertising expenditure device, which is characterized in that including vertical ladder state detection unit,
Image collection unit, image analyzing unit and demographics unit；Vertical ladder state detection unit detects and judges the operation of vertical ladder
State, and vertical ladder status information is transferred to image collection unit, image collection unit determines whether according to vertical ladder status information
Image is acquired, and the image information of acquisition is transferred to image analyzing unit, image analyzing unit is handled and divided to image
Analysis, and the image information that analysis obtains is transferred to demographics unit, demographics unit counts qualified in vertical ladder
Number.
9. the device according to claim 8 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that straight
Terraced state detection unit includes Inertial Measurement Unit IMU and barometer.
10. the device according to claim 9 for determining to launch advertising expenditure based on vertical ladder demographics, which is characterized in that
Inertial Measurement Unit IMU and barometer are mounted on the outside of vertical ladder car top.
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| CN113034181A (en) * | 2021-03-23 | 2021-06-25 | 浙江新再灵科技股份有限公司 | Advertisement putting method and advertisement putting system for elevator |
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Application publication date: 20181218 |