CN106327262A - Outdoor advertisement transaction system and method - Google Patents
Outdoor advertisement transaction system and method Download PDFInfo
- Publication number
- CN106327262A CN106327262A CN201610746350.1A CN201610746350A CN106327262A CN 106327262 A CN106327262 A CN 106327262A CN 201610746350 A CN201610746350 A CN 201610746350A CN 106327262 A CN106327262 A CN 106327262A
- Authority
- CN
- China
- Prior art keywords
- image
- unit
- information
- data
- advertisement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an outdoor advertisement transaction system and method. The outdoor advertisement transaction system comprises an advertisement column, an image acquisition device A, an image processing device, an image acquisition device B, a central server and a client server, wherein the image acquisition device A is used for acquiring image data of observers around the advertisement column in real time, the image acquisition device B is used for acquiring image information of the advertisement column, the central server performs analytic operation on data of the acquired people stream condition of the outdoor advertisement column, the condition of advertisement observers and the perfection condition of the advertisement column and calculates the advertisement fee which should be paid by an advertiser by using the data, and a client acquires the advertisement fee via the client server and simultaneously acquires real-time information of advertisement release. Compared with the prior art, the system has the advantages that an advertisement usage promise is quantified in combination with an image recognition technology, so that the cooperation trust between the advertiser and advertisement media is improved, and better popularization and development of advertisement media are promoted.
Description
Technical field
The present invention relates to advertisement field, be exactly specifically a kind of outdoor advertising transaction system and method.
Background technology
In the information economy era, advertising has been permeated in each corner of people's life, guides consumer
Consumption pattern and theory.Wish by selecting suitable billboard that oneself product or service are pushed away as advertiser
Extensively, advertising media business, at different local construction billboards, carries out advertisement putting for advertiser, and collects corresponding expense, special
Not being various outdoor advertising because in public places, the radiating surface of advertisement and impulsive force are big, suffer from the favor of advertiser, are willing to
Meaning carries out publicity investment.But the commercial value evaluation of outdoor advertising at present does not has quantitative criterion, typically all basis
In historical data, flow of the people substantially, area distribution etc. make anticipation, carry out price negotiation according to market average case, but by
All cannot adjust in commercial value advertisement being thrown in effect, billboard extends, cause between advertiser and advertising media business
Often as advertising and publicity cost produces dispute, advertiser thinks that advertising media business exists the business valency of false propaganda billboard
Value, putting into advertisement does not has positive effect, and also when part, the most damaged reparation of billboard is slow, has had a strong impact on publicity
Effect, is unwilling to pay more expenses on publicity；Advertising media business person thinks that industry price is all substantially to estimate according to account of the history
Calculate, occur that some fortuitous event can only be probability event, it should according to the price fee of estimation.Advertiser and advertising media
Business cannot be worth the relation between effect of advertising by quantitative evaluation billboard, have impact on the promotion effect of advertising media, and part is wide
Accuse media because this type of dispute is in stagnates the state used, have impact on advertising media's the effect of publicity, cause the waste of resource.
Summary of the invention
It is an object of the invention to provide a kind of outdoor advertising transaction system and method, this system combines image recognition skill
Art, by artificial abortion's situation on outdoor advertising hurdle, the situation of advertisement observer and the fine status of billboard, carries out data acquisition transporting something containerized
Calculate, based on operational data, calculate the advertising expenditure that advertiser should pay, with carrying out advertisement use in the way of quantization
Fee arrangement, improves the cooperation degree of belief between advertiser and advertising media business, promote advertising media's publicity preferably promote with
Development.
The present invention solves technical problem and is adopted the technical scheme that:
On the one hand, the present invention provides a kind of method that outdoor advertising is concluded the business, and has following steps:
Step 1, by image collecting device A gather billboard audient image information, image collecting device B gather billboard this
The image information of body.
Step 2, image processing apparatus obtain the image information that image collecting device A, image collecting device B gather respectively,
And by image information dispatching centre server.
Step 3, the data receipt unit of central server receive from the image information of image processing apparatus and store, figure
As comparing unit obtains the image information that in data receipt unit, the image collecting device B of storage gathers, and information is compared
Relatively computing, forms the data statistics to advertisement serviceability rate；Character shape's image identification unit obtains data receipt unit storage
The data extracted, to character shape's information retrieval in image information, are compared by the image information that image collecting device A gathers
Computing, completes character shape's quantity statistics；Face identification unit obtains the personage extracted in character shape's image identification unit
Shape information, and wherein facial contour information is extracted and computing, form the number statistics of variables to front viewing advertisement
With storage.
Step 4, the expense computing unit of central server obtain the data of advertisement serviceability rate, personage in image comparing unit
Character shape's quantity of statistics in shape image recognition unit, the number of the front viewing advertiser of statistics in face identification unit
Amount, calculates ratio according to the expense set and adjusts the expense that advertiser should pay.
Step 5, client's page by network entry client server, click on the information wanted to know about, client server
Call the data of central server according to customer demand, understand the composition of reimbursement of expense by reimbursement of expense unit and should pay
Expense, and complete reimbursement of expense；Advertisement calculates the on-the-spot source picture of data to use query unit to check by advertisement.
Step 6, described client server pass through information transmitting unit, are reported by the advertisement cost of use in about fixed cycle
Notify advertiser.
On the other hand, a kind of outdoor advertising transaction system that the present invention provides, including billboard, image collecting device A, figure
As processing means, image collecting device B, central server and client server.Described image collecting device A is fixed on advertisement
On hurdle, image capturing system A is for the view data of Real-time Collection billboard periphery observer, and sends data at image
Reason device；Described image collecting device B is fixed on the support on billboard opposite, for gathering the image letter of billboard body
Breath, and image information is sent to image processing apparatus；By wireless between described image processing apparatus and central server
Network connects；Described central server is for receiving the image information gathered in image processing apparatus, to information number
According to process, described client server is connected with central server cable network, and client server obtains the letter of central server
Breath is also classified according to client, it is simple to the case of advertisements information that Customer Acquisition is relevant.
As optimization, described billboard is provided with light illuminating unit, for providing the illumination of the billboard at night, it is simple to really
Protect the light environment of image acquisition.
As optimization, described central server includes that data receipt unit, image comparing unit, character shape's image are known
Other unit, face identification unit and expense computing unit.Described data receipt unit is for receiving the figure of image processing apparatus
As information data and store, it is wide that described image comparing unit obtains that image collecting device B inside data receipt unit gathers
Accuse the data on hurdle, the data gathered according to acquisition time, are carried out computing and compare, determine complete in certain time period of billboard
Good ratio, and store data result；Described character shape's image identification unit obtains image collector in data receipt unit
Putting the pictorial information of the billboard audient of A, wherein pictorial information carries out computing, the artificial abortion's quantity obtaining billboard carries out data
Storage；Described face identification unit obtains the image information of the character shape in character shape's image identification unit, to image
Character face's feature in information is extracted, and the character face information's data extracted and facial contour template data are calculated ratio
Relatively, measuring and calculating crowd's septum reset towards it is observed that billboard face data and by data store；Expense computing unit divides
Not Huo Qu image comparing unit, character shape's image identification unit, face identification unit storage data, based on data,
Calculate the advertising expenditure that billboard should pay.
As optimization, described face identification unit carries out data operation to character face's feature, by the number of facial contour
Contrast according to the normal data scope with facial contour, the data of collection be in normal data 75% within be just then judged to
In viewing advertising message.
As optimization, in described expense computing unit computational methods, the billboard serviceability rate that image comparing unit calculates
Accounting for advertisement and pay the 20% of expense, in character shape's image identification unit, artificial abortion's quantity accounts for advertisement with the ratio of agreement artificial abortion's quantity
The 20% of payment expense, is judged in face identification unit that the ratio that the number watching advertising message and agreement hang viewing number accounts for
Advertisement pays the 60% of expense.
As optimization, described client server includes that reimbursement of expense unit and advertisement use query unit, and described takes
The expense that should be paid by network inquiry for advertiser by payment unit, and complete reimbursement of expense, described advertisement uses
Query unit checks, for client, the on-the-spot source picture that reimbursement of expense calculates.
As optimization, described client server is provided with note, wechat information transmitting unit, wide by about fixed cycle
Accuse cost of use situation and notify advertiser.
The invention has the beneficial effects as follows: compared with prior art, the system of the present invention combines image recognition technology, gathers family
Artificial abortion's situation of outer billboard, the situation of advertisement observer and the fine status of billboard, and to the image information data gathered
Carry out computing, utilize the result data of operational analysis to weigh the real value of advertising, based on the data of operational analysis
Calculate the advertising expenditure that advertiser should pay, carry out advertisement by the mode quantified and use agreement, improve advertiser and advertisement
Cooperation degree of belief between media provider, promotes advertising media and preferably promotes and develop.
Accompanying drawing explanation
Fig. 1 is the outdoor advertising transaction system block diagram of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawings the detailed description of the invention of the present invention is further described.
Fig. 1 is the outdoor advertising transaction system block diagram of one embodiment of the invention, including billboard 1, image collecting device
A2, image processing apparatus 3, image collecting device B4, central server 5 and client server 6.Described image collecting device A2
Being fixed on billboard 1, image capturing system A2 is used for the view data of Real-time Collection billboard periphery observer, and by data
Send to image processing apparatus 3；Described image collecting device B4 is fixed on the support on billboard 1 opposite, is used for gathering extensively
Accuse the image information of hurdle 1 body, and image information is sent to image processing apparatus 3；Described image processing apparatus 3 and center
Connected by wireless network between server 5；Described central server 5 receives the image letter of storage in image processing apparatus 3
Breath, carries out data process to image information, and described client server 6 is connected by cable network with central server 5, client
Server 6 obtains the analysis information of central server 5 and classifies according to customer name, it is simple to the advertisement that Customer Acquisition is relevant
Situation information.
As optimization, described billboard 1 is provided with light illuminating unit 11, for providing the billboard at night to illuminate, it is simple to
Guarantee the photoenvironment of image acquisition.
As optimization, described central server 5 includes data receipt unit 51, image comparing unit 52, people's shape graph
As recognition unit 53, face identification unit 54 and expense computing unit 55.Described data receipt unit 51 is used for receiving image
The view data of processing means 3 also stores, and described image comparing unit 52 obtains image acquisition inside data receipt unit 51
The data gathered are carried out computing according to the setting time and compare, complete billboard by the view data of the billboard that device B4 gathers
Serviceability rate computing, and store data result；Described humanoid image identification unit 53 obtains image in data receipt unit 51
The pictorial information of the billboard audient of harvester A2, carries out computing and obtains people's fluxion of billboard 1 wherein pictorial information
Amount carries out data storage；Described face identification unit 54 obtains the figure of the character shape obtained in humanoid image identification unit 53
As information, the character face's feature in image information is extracted, by the character face information's data extracted and facial contour
Template data calculates and compares, and measuring and calculating crowd's septum reset is towards it is observed that the quantity of people of billboard just data store；
Expense computing unit 55 obtain respectively image comparing unit 52, humanoid image identification unit 53, face identification unit 54 storage
Data, based on data, calculate billboard and use the advertising expenditure that pay.
As optimization, in described expense computing unit 55, the billboard serviceability rate that image comparing unit 51 calculates accounts for extensively
Accusing and pay the 20% of predetermined payout, in humanoid image identification unit 53, artificial abortion's quantity and the ratio arranging artificial abortion's quantity account for advertisement and prop up
Pay the 20% of agreement expense, face identification unit 54 being judged to, the number watching advertising message hangs the ratio of viewing number with agreement
Example accounts for advertisement and pays the 60% of agreement expense.
As optimization, described client server 6 includes that reimbursement of expense unit 61 and advertisement use query unit 62, described
The expense that should be paid by network inquiry for advertiser of reimbursement of expense unit 61, and complete reimbursement of expense；Described is wide
Accuse and use query unit 62 to check, for client, the on-the-spot source picture that reimbursement of expense calculates.
As optimization, described client server 6 configuration information transmitting element 63, can incite somebody to action with the form such as note, wechat
Advertisement cost of use situation notifies advertiser.
Below the detailed description of the invention of outdoor advertising method of commerce of the present invention is explained in detail.
Step 1, image collecting device A2 gather the image information of billboard audient, and image collecting device B4 gathers billboard
The image information of body.
Step 2, image processing apparatus 3 obtain the image information that image device A2, image collecting device B4 gather respectively, and
By image information dispatching centre server 5.
Step 3, the data receipt unit 51 of central server 5 receive from the image information of image processing apparatus 3 and deposit
Storage, image comparing unit 52 obtains the image information that in data receipt unit, the image collecting device B4 of storage gathers, and to figure
As information compares computing, form the statistical data to advertisement serviceability rate；Humanoid image identification unit 53 obtains data receiver
Data are compared computing, by personage in image information by the image information that the image collecting device A2 of unit 51 storage gathers
Shape information is extracted, and to character shape's quantity statistics；Face identification unit 54 obtains in humanoid image identification unit 53 and extracts
Character shape's information, and wherein face information is extracted and computing, forms the system of people's quantity to front viewing advertisement
Meter and storage.
As optimization, in step 3, image comparing unit 52 compares computing, image to the picture of billboard 1 body
Comparing unit 52 transfers the initial condition picture of billboard 1, the image information data contrast gathered with image collecting device B4, extremely
The information such as the shape of major general's billboard 1, COLOR COMPOSITION THROUGH DISTRIBUTION situation contrast, and the matching degree of contrast represents the intact journey of advertisement
Degree, as occurred, billboard breakage, billboard are occurred by situations such as scribbles, and advertisement serviceability rate occurs the most on the low side.
As optimization, in step 3, humanoid image identification unit 53 obtains the image acquisition of data receipt unit 51 storage
The image information that device A2 gathers, extracts character shape's image information in image information, and character shape's image information is at least wrapped
Containing information such as personage's appearance profile, personage's aspectual character, personage's each several part ratios, it is judged that the existence of people, and by the quantity of people
Record.
As optimization, in step 3, the personage's shape extracted during face identification unit 54 obtains humanoid image identification unit 53
Shape image information, and wherein face characteristic information is extracted and computing, face characteristic information at least includes that facial contour is believed
Breath, contrasts the normal data scope of the data of facial contour with facial contour, and the data of collection are in normal data
Then it is judged within 75% scope watching advertising message；
Step 4, the expense computing unit 55 of central server 5 obtain the data of advertisement serviceability rate, people in image comparing unit 52
Character shape's quantity of statistics in shape image identification unit 53, the people of the front viewing advertisement of statistics in face identification unit 54
Quantity, calculates ratio according to the expense set and adjusts the expense that advertiser should pay.
In one embodiment of the invention, in step 4, in the computing formula of described expense computing unit 55, image
The intact ratio of billboard 1 that comparing unit 52 calculates accounts for the 20% of advertisement promissory payment expense, artificial abortion in humanoid image identification unit 53
Quantity accounts for the 20% of advertisement promissory payment expense with the ratio of agreement artificial abortion's quantity, is judged to that viewing is wide in face identification unit 54
The number of announcement information accounts for the 60% of advertisement promissory payment expense with the ratio of agreement advertisement viewing number.
In one embodiment of the invention, in step 4, expense computing unit 55 should according to monthly situation statistics client
The advertising expenditure paid, wherein in image comparing unit 52, the serviceability rate of advertisement is 95%, artificial abortion in humanoid image identification unit 53
It is 50% with agreement 20000 ratios of artificial abortion's quantity that quantity is 10000, is judged to watch advertisement letter in face identification unit 54
It is 80% with the ratios of agreement advertisement viewing number 2500 that the number of breath is 2000, and the client that contract is estimated should pay
Monthly advertising expenditure is 10000 yuan, then the advertising expenditure that expense computing unit 55 calculates client is actual should be paid is:
10000 yuan × 20% × 95%+10000 unit × 20% × 50%+10000 unit × 60% × 80%=7700 unit.
It should be noted that the expense computing formula in expense computing unit 55 and ratio, it is not limited in description
Description, can in the light of actual conditions use different ratio to adjust formula；Expense calculate the cycle can according to every day, monthly,
Quarterly etc. the different time periods is adjusted.
Step 5, client's page by network entry client server 6, click on the information wanted to know about, client server
6 call the content of central server 5 according to customer demand, and client can understand the group of reimbursement of expense by reimbursement of expense unit 61
The expense become and should pay, and complete reimbursement of expense, advertisement calculates showing of data to use query unit 62 to check by advertisement
Source, field picture.
Step 6, described client server pass through information transmitting unit 63 by the advertisement cost of use report in about fixed cycle
Accuse and notify advertiser.
It is clear that on the premise of without departing from true spirit and scope of the present invention, invention described herein is permissible
There are many changes.Therefore, all changes that it will be apparent to those skilled in the art that, it is intended to be included in present claims
Within the scope of book is contained.
Claims (10)
1. an outdoor advertising method of commerce, it is characterised in that the method has following steps:
Step 1, image collecting device A(2) gather billboard audient image information, image collecting device B(4) gather billboard
The image information of body；
Step 2, image processing apparatus (3) obtain image device A(2 respectively), image collecting device B(3) image information that gathers,
And by image information dispatching centre server (5)；
Step 3, central server (5) data receipt unit (51) receive from image processing apparatus (3) image information also
Storage, image comparing unit (52) obtains the image collecting device B(4 of storage in data receipt unit) image information that gathers,
And information is compared computing, complete the statistics to advertisement serviceability rate；Character shape's image identification unit (43) obtains data
Receive the image collecting device A(2 of unit storage) image information that gathers, view data is compared computing, completes people
Thing shape quantity statistics；Face identification unit (54) obtains the character shape's information extracted in humanoid image identification unit (53),
And wherein face information is extracted and computing, complete the number statistics of variables to front viewing advertisement；
Step 4, expense computing unit (55) obtain the data of advertisement serviceability rate, humanoid image recognition in image comparing unit (52)
The quantity of statistics in the data of statistics, face identification unit (54) in unit (53), calculates ratio according to the expense set and adjusts
The expense that advertiser should pay；
Step 5, client's page by network entry client server (6), click on the information wanted to know about, client server
(6) call the content of central server (5) according to customer demand, client can be propped up by reimbursement of expense unit (61) understanding expense
The composition paid and the expense that should pay, and complete reimbursement of expense, use query unit (62) to check advertising expenditure by advertisement
Calculate the source picture of data；
Step 6, described client server (6) pass through information transmitting unit (63) by the advertisement cost of use report in about fixed cycle
Accuse and notify advertiser.
A kind of outdoor advertising method of commerce the most according to claim 1, it is characterised in that: in step 3, image is more single
Unit (52) transfers the initial condition picture of billboard (1), with image collecting device B(4) the billboard image information data that gathers
Contrast, billboard (1) image information at least includes that the information such as the shape of billboard (1), COLOR COMPOSITION THROUGH DISTRIBUTION situation contrasts.
A kind of outdoor advertising method of commerce the most according to claim 1, it is characterised in that: in step 3, humanoid figure is as knowing
Other unit (53) obtains image collecting device A(2) image information that gathers, character shape's image information in image information is carried
Taking, character shape's image information is including at least there being the information such as personage's appearance profile, personage's aspectual character, personage's each several part ratio.
A kind of outdoor advertising method of commerce the most according to claim 1, it is characterised in that: in step 3, recognition of face list
Unit (54) obtains the character shape's image information extracted in humanoid image identification unit (53), and enters wherein face characteristic information
Row extracts and computing, and face characteristic information at least includes facial contour information, by the mark of the data of facial contour Yu facial contour
Quasi-scope of data contrasts, and gathers and is then judged within data are in (75) % scope of normal data watching advertisement letter
Breath.
A kind of outdoor advertising method of commerce the most according to claim 1, it is characterised in that: in expense computing unit (55)
Expense computing formula and ratio, different ratio can be used to adjust formula；Expense calculates the cycle can be according to every day, every
Month, quarterly etc. the different time periods adjust.
6. an outdoor advertising transaction system, including billboard (1), image collecting device A(2), image processing apparatus (3), figure
As harvester B(4), central server (5) and client server (6), it is characterised in that: described image collecting device A(2)
It is fixed on billboard (1), image capturing system A(2) for the image information of Real-time Collection billboard periphery observer, and will
Data send to image processing apparatus (3)；Described image collecting device B(4) it is fixed on the support on billboard (1) opposite,
For gathering the image information of billboard (1) body, and send information to image processing apparatus (3)；Described image procossing
It is connected by wireless network between device (3) with central server (5)；Described central server (5) is for receiving image
Image information in processing means (3), and information is carried out Data Analysis Services；Described client server (6) and center service
Device (5) is connected by cable network, and client server (6) obtains the information of central server and classifies according to client, just
In the case of advertisements information that Customer Acquisition is relevant.
A kind of outdoor advertising transaction system the most according to claim 6, it is characterised in that: described billboard (1) is arranged
There is light illuminating unit (11).
A kind of outdoor advertising transaction system the most according to claim 6, it is characterised in that: described central server (5)
Including data receipt unit (51), image comparing unit (52), humanoid image identification unit (53), face identification unit (54) and
Expense computing unit (55)；Described data receipt unit (51) is used for receiving the view data of image processing apparatus (3) and depositing
Storage, described image comparing unit (52) obtains data receipt unit (51) the inside image collecting device B(4) billboard that gathers
Data are carried out computing and compare by data；Described humanoid image identification unit (53) obtains image in data receipt unit (51)
Harvester A(2) the pictorial information of billboard audient, wherein pictorial information is carried out computing, obtains the artificial abortion of billboard (1)
Incremental data also stores；Described face identification unit (54) obtains the character shape obtained in humanoid image identification unit (53)
Image information, carry out the character face's feature in image information extracting computing storing；Expense computing unit (55) is respectively
Obtain the data that image comparing unit (52), humanoid image identification unit (53) and face identification unit (54) store, with data
Based on, calculate billboard and use the advertising expenditure that pay.
A kind of outdoor advertising transaction system the most according to claim 6, it is characterised in that: described client server (6)
Using query unit (62) including reimbursement of expense unit (61) and advertisement, described reimbursement of expense unit (61) leads to for advertiser
Cross the expense that network inquiry should pay, and complete reimbursement of expense；Described advertisement uses query unit (62) to look into for client
See the on-the-spot source picture that reimbursement of expense calculates.
A kind of outdoor advertising transaction system the most according to claim 9, it is characterised in that: described client server (6)
Also including information transmitting unit (63), described information transmitting unit (63) is for notifying advertisement by advertisement cost of use situation
Main.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610746350.1A CN106327262A (en) | 2016-08-29 | 2016-08-29 | Outdoor advertisement transaction system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610746350.1A CN106327262A (en) | 2016-08-29 | 2016-08-29 | Outdoor advertisement transaction system and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106327262A true CN106327262A (en) | 2017-01-11 |
Family
ID=57791699
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610746350.1A Pending CN106327262A (en) | 2016-08-29 | 2016-08-29 | Outdoor advertisement transaction system and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106327262A (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107578265A (en) * | 2017-07-31 | 2018-01-12 | 上海与德科技有限公司 | A kind of value of advertisement screen determines method, apparatus and server |
| CN109034863A (en) * | 2018-06-08 | 2018-12-18 | 浙江新再灵科技股份有限公司 | The method and apparatus for launching advertising expenditure are determined based on vertical ladder demographics |
| CN109377293A (en) * | 2018-01-29 | 2019-02-22 | 河北三川科技有限公司 | Advertisement delivery effect monitoring method and system |
| CN109426794A (en) * | 2017-09-04 | 2019-03-05 | 上海百蝠信息技术有限公司 | Show the monitoring method and device, computer readable storage medium, terminal of information |
| CN110636347A (en) * | 2019-05-30 | 2019-12-31 | 庄宿龙 | Reference data real-time uploading mechanism |
| CN110827670A (en) * | 2019-11-07 | 2020-02-21 | 陈丽丽 | Advertising support board |
| CN111402765A (en) * | 2020-04-22 | 2020-07-10 | 杭州走读科技有限公司 | Technology for forming image on vehicle window by using projection |
| CN113674024A (en) * | 2021-08-20 | 2021-11-19 | 深圳电目科技有限公司 | Advertisement screen delivery value pushing method and device and advertisement screen |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102446270A (en) * | 2010-10-15 | 2012-05-09 | 汉王科技股份有限公司 | Monitoring device and method based on face recognition |
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| CN104573619A (en) * | 2014-07-25 | 2015-04-29 | 北京智膜科技有限公司 | Method and system for analyzing big data of intelligent advertisements based on face identification |
| CN104951955A (en) * | 2014-03-27 | 2015-09-30 | 纬创资通股份有限公司 | Advertisement wall generator and advertisement wall generating method |
| CN105894333A (en) * | 2016-04-27 | 2016-08-24 | 昆明理工大学 | Big data acquisition and processing system and method based on viewing amount of advertisements on display screen |
-
2016
- 2016-08-29 CN CN201610746350.1A patent/CN106327262A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102446270A (en) * | 2010-10-15 | 2012-05-09 | 汉王科技股份有限公司 | Monitoring device and method based on face recognition |
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| CN104951955A (en) * | 2014-03-27 | 2015-09-30 | 纬创资通股份有限公司 | Advertisement wall generator and advertisement wall generating method |
| CN104573619A (en) * | 2014-07-25 | 2015-04-29 | 北京智膜科技有限公司 | Method and system for analyzing big data of intelligent advertisements based on face identification |
| CN105894333A (en) * | 2016-04-27 | 2016-08-24 | 昆明理工大学 | Big data acquisition and processing system and method based on viewing amount of advertisements on display screen |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107578265A (en) * | 2017-07-31 | 2018-01-12 | 上海与德科技有限公司 | A kind of value of advertisement screen determines method, apparatus and server |
| CN109426794A (en) * | 2017-09-04 | 2019-03-05 | 上海百蝠信息技术有限公司 | Show the monitoring method and device, computer readable storage medium, terminal of information |
| CN109377293A (en) * | 2018-01-29 | 2019-02-22 | 河北三川科技有限公司 | Advertisement delivery effect monitoring method and system |
| CN109377293B (en) * | 2018-01-29 | 2021-03-05 | 河北三川科技有限公司 | Advertisement putting effect monitoring method and system |
| CN109034863A (en) * | 2018-06-08 | 2018-12-18 | 浙江新再灵科技股份有限公司 | The method and apparatus for launching advertising expenditure are determined based on vertical ladder demographics |
| CN110636347A (en) * | 2019-05-30 | 2019-12-31 | 庄宿龙 | Reference data real-time uploading mechanism |
| CN110827670A (en) * | 2019-11-07 | 2020-02-21 | 陈丽丽 | Advertising support board |
| CN111402765A (en) * | 2020-04-22 | 2020-07-10 | 杭州走读科技有限公司 | Technology for forming image on vehicle window by using projection |
| CN113674024A (en) * | 2021-08-20 | 2021-11-19 | 深圳电目科技有限公司 | Advertisement screen delivery value pushing method and device and advertisement screen |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106327262A (en) | Outdoor advertisement transaction system and method | |
| WO2017080341A1 (en) | Smart parking control method and system integrating toll collection and advertisement pushing | |
| US20120278145A1 (en) | Method for providing on-line sale and management of advertising space on signs and billboards | |
| US20080244639A1 (en) | Providing advertising | |
| JP2011008571A (en) | Passer-by fluidity data generating device, content distribution controlling device, passer-by fluidity data generating method, and content distribution controlling method | |
| JP2007018218A (en) | Advertising effect evaluation supporting method and device | |
| WO2021129531A1 (en) | Resource allocation method, apparatus, device, storage medium and computer program | |
| CN112488893B (en) | Service data processing method and device, storage medium and electronic equipment | |
| CN112364086A (en) | Business visualization method and system based on big data platform | |
| WO2011162518A2 (en) | Method for precise online advertisement using websites | |
| CN109784161A (en) | Video monitoring intelligent analysis system and method in a kind of shop | |
| CN114708018B (en) | Electronic screen advertisement intelligent charging management system based on data analysis | |
| CN108805619A (en) | A kind of stream of people's statistical system for billboard | |
| CN107609906A (en) | A kind of outdoor advertising automated pubilication system | |
| KR101457964B1 (en) | Advertisement management system using hot zone | |
| CN111815430A (en) | Asset management system for bad loan disposal | |
| KR20190005631A (en) | Method for mediating advertisement using personal vehicle | |
| US20100095318A1 (en) | System and Method for Monitoring Audience Response | |
| CN101123530A (en) | A method and system for network video advertisement distribution | |
| CN109389754A (en) | Loose coffee automatic vending system and method based on Internet of Things information dissemination technology | |
| CN116523311A (en) | Service point monitoring processing method, device, equipment, storage medium and product | |
| WO2020067928A2 (en) | Methods for confirming transactions in a distributed outdoor advertising network | |
| CN112163914A (en) | Intelligent elevator advertisement management system | |
| JP7212415B2 (en) | Shared billboard service system | |
| CN109460933A (en) | Intelligence removal of home matching system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170111 |