CN113674024A - Advertisement screen delivery value pushing method and device and advertisement screen - Google Patents
Advertisement screen delivery value pushing method and device and advertisement screen Download PDFInfo
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Abstract
The invention provides a pushing method of advertising screen delivery value, which comprises the following steps: acquiring the pedestrian volume and the individual information in a preset time period by using a radar; respectively giving weights to the human traffic, the individual information and the preset time period; calculating the reference cost of the advertisement screen delivery in the preset time period according to the pedestrian volume, the individual information, the preset time period and the corresponding weight; acquiring advertisement popularizing party information; an adaptive advertisement putting charging scheme is planned according to the reference cost and the information of the advertisement popularizing party; and pushing the advertisement putting charging scheme to the corresponding advertisement popularizing party so as to make the advertisement popularizing party make a decision. In addition, the invention also provides a pushing device for the advertising screen delivery value and the advertising screen. The technical scheme of the invention effectively solves the problem that the advertising screen has opaque delivery value.
Description
Technical Field
The invention relates to the technical field of radars, in particular to a pushing method and a pushing device for advertising screen delivery value based on a radar technology, and an advertising screen.
Background
With the continuous deepening of informatization, people can see various information such as advertisements delivered everywhere in life. In the current advertising charging scene, the value and the charging of the charging equipment depend on subjective experience and the supply and demand relationship of the market to a great extent. Taking an advertisement screen as an example, pricing and billing of advertisements are generally set according to advertisements, and the form, location, update period, etc. of the advertisement screen. The pricing and charging mode cannot be adjusted according to the attention of audiences, and the pricing and charging mode cannot be changed no matter how the environment for putting the advertisements is, so that the putting charging of a plurality of advertisements is not standard, opaque and inflexible, and a large amount of advertisement budget waste exists.
Disclosure of Invention
The invention provides a method and a device for pushing the delivery value of an advertisement screen and the advertisement screen, which effectively solve the problem that the delivery value of the advertisement screen is not transparent.
In a first aspect, an embodiment of the present invention provides a method for pushing an advertisement screen placement value, where the method includes:
acquiring the pedestrian volume and the individual information in a preset time period by using a radar;
respectively giving weights to the pedestrian volume, the individual information and the preset time period;
calculating the reference cost of the advertisement screen delivery in the preset time period according to the pedestrian volume, the individual information, the preset time period and the corresponding weight;
acquiring advertisement popularizing party information;
an adaptive advertisement putting charging scheme is planned according to the reference cost and the advertisement popularizing party information; and
and pushing the advertisement putting charging scheme to a corresponding advertisement popularizing party so as to make the advertisement popularizing party make a decision.
In a second aspect, an embodiment of the present invention provides a device for pushing an advertisement screen placement value, where the device includes:
a memory for storing program instructions;
a processor for executing the program instructions to implement the push method for advertising screen delivery value as described above.
In a third aspect, an embodiment of the present invention provides an advertisement screen, where the advertisement screen includes a radar and the above-mentioned pushing device for delivering value to the advertisement screen, and the pushing device is electrically connected to the radar.
According to the pushing method and device for the advertising screen delivery value and the advertising screen, the data such as the pedestrian volume, the individual information and the like acquired by the radar are utilized, different weights and cost base numbers are set according to the pedestrian volume, the individual information and the preset time period, and the reference cost of the advertising screen in the corresponding preset time period is calculated, so that an advertising delivery charging scheme is planned and selected by a corresponding advertising popularization party. The advertising popularizing party can select whether to put the advertisement on the advertising screen and what time period to put the advertisement according to the advertising charging scheme. The pushing method provided by the embodiment can be used for reasonably charging the advertisement screen, so that the advertisement screen advertisement delivery charging is more transparent and standard, the advertisement screen delivery efficiency is effectively improved, and the vacancy of the advertisement screen and the waste of budget of an advertisement promotion party are avoided. Meanwhile, each advertisement screen carries out charging according to the flow of people and individual information and the like in different preset time periods, so that the advertisement putting charging is more flexible.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the structures shown in the drawings without creative efforts.
Fig. 1 is a flowchart of a push method according to an embodiment of the present invention.
Fig. 2 is a first sub-flowchart of a push method according to an embodiment of the present invention.
Fig. 3 is a second sub-flowchart of the push method according to the embodiment of the present invention.
Fig. 4 is a schematic view of an application scenario of the push method shown in fig. 1.
Fig. 5 is a schematic view of an internal structure of the pushing device according to the embodiment of the present invention.
Fig. 6 is a schematic internal structural diagram of an advertisement screen according to an embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims of the present application and in the above-described drawings (if any) are used for distinguishing between similar items and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances, in other words that the embodiments described are to be practiced in sequences other than those illustrated or described herein. Moreover, the terms "comprises," "comprising," and any other variation thereof, may also include other things, such as processes, methods, systems, articles, or apparatus that comprise a list of steps or elements is not necessarily limited to only those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such processes, methods, articles, or apparatus.
It should be noted that the description relating to "first", "second", etc. in the present invention is for descriptive purposes only and is not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature. In addition, technical solutions between various embodiments may be combined with each other, but must be realized by a person skilled in the art, and when the technical solutions are contradictory or cannot be realized, such a combination should not be considered to exist, and is not within the protection scope of the present invention.
Referring to fig. 1 and fig. 4 in combination, fig. 1 is a flowchart of a push method according to an embodiment of the present invention, and fig. 4 is a schematic view of an application scenario of the push method according to the embodiment of the present invention. The pushing method of the advertising screen delivery value is used for calculating the delivery value of the advertising screen, planning a charging scheme according to the calculation result and pushing the charging scheme to the corresponding advertising popularizing party. The pushing method of the advertising screen delivery value utilizes the relevant data acquired by the radar to calculate. The advertisement screen comprises but is not limited to various multimedia resource releasing equipment such as an electronic billboard, an electronic lamp box, a multimedia screen and an interactive screen; the radar is a millimeter wave radar including, but not limited to, 24GHz millimeter wave radar, 77GHz millimeter wave radar, 79GHz millimeter wave radar, etc. Taking the scenario shown in fig. 4 as an example, the radar 20 is disposed on the central axis of the advertisement screen 100. The method for pushing the advertising screen delivery value specifically comprises the following steps.
And S102, acquiring the pedestrian volume and the individual information in a preset time period by using a radar. In the present embodiment, the radar 20 is started and detected within a preset time period, and generates the traffic and individual information within the preset area a. Wherein the preset time period is a period of time in every half hour, and the duration of the period of time is 0.5-5 minutes. Preferably, the preset time period is the first minute of every half hour. For example, the preset time period may be 6: 00-6: 01. or 6: 30-6: 31, etc. In some possible embodiments, the preset time period may be any one of half an hour; the preset time period may be 2 minutes, 3 minutes, or 4 minutes; the preset time period may also be a period of time of every hour or every 20 minutes. It is understood that the interval, the duration, etc. of the preset time period may be set according to the installation environment of the advertisement screen 100, and is not limited herein. The preset area a may be a semicircular area with the center of the advertisement screen 100 as a dot, or may be a square area or a triangular area with the center of the advertisement screen 100 as a midpoint, which is not limited herein. The preset area a will be described in detail below as an example of a semicircular area. The size of the preset area a may be set according to an installation environment of the advertisement screen 100. The installation environment includes, but is not limited to, outdoor or indoor, such as carriages of public transport means such as subway channels, bus stations, subways or buses, elevator cars of elevators, waiting halls, building facades and the like.
In this embodiment, the manner of acquiring the pedestrian volume in the preset time period by using the radar 20 specifically includes: individuals entering the preset area A from the boundary of the preset area A and leaving the preset area A from the boundary of the preset area A are respectively detected by the radar 20 in a preset time period, and the number of the individuals is counted as the human flow. Wherein the flow rate is the sum of the number of individuals entering the preset area A and the number of individuals leaving the preset area A. It is understood that when the radar 20 detects that there is a reflected signal of an individual within the preset area a, it indicates that the individual enters the preset area a from the boundary of the preset area a; when the radar 20 detects that the reflection signal of the individual within the preset area a disappears, it indicates that the individual has left the preset area a from the boundary of the preset area a.
In the present embodiment, the individual information includes an attribute label, a stay time, and a transit time. The method for acquiring the attribute tag of the preset time period by using the radar 20 specifically includes: the radar 20 is utilized to detect individual vital signs in the preset area A within a preset time period and form sign information, and corresponding attribute tags are set for the individuals according to the sign information. Wherein, the vital signs include but are not limited to heartbeat, respiration and the like, the sign information includes but is not limited to heart rate, respiration rate and the like, and the attribute labels include adults and children. In particular, the radar 20 may derive the individual's respiratory rate and/or heart rate by detecting fluctuations in the individual's chest. Since the breathing rate and the heart rate of adults and children are different, individuals can be classified as adults or children by judging the breathing rate and/or the heart rate. The specific way of acquiring the stay time and the transit time of the preset time period by using the radar 20 is as follows: tracking the individuals in the preset area A within a preset time period by using the radar 20 and forming tracking information, calculating the time of the individuals staying in the advertisement screen 100 as the staying time according to the tracking information, and calculating the time of the individuals in the preset area A as the passing time according to the tracking information. The tracking information includes, but is not limited to, a motion trajectory having trajectory points, and time stamps corresponding to the respective trajectory points. It will be appreciated that an individual moving in the direction of the advertising screen 100, then stopping and moving again after a period of time, may indicate that the individual is staying in front of the advertising screen 100 and may have viewed the advertising screen 100. Therefore, when the forming direction of the motion trajectory of the individual is toward the advertisement screen 100 and no new track point is formed for a while after the latest track point of the individual is formed, the difference between the time stamp of the track point and the time stamp of the next track point is calculated as the stay time. It can be understood that when an individual enters the preset area a from the boundary of the preset area a, a first track point of the motion track of the individual is formed; and when the individual leaves the preset area A from the boundary of the preset area A, forming the last track point of the motion track of the individual. Therefore, the difference between the time stamp of the first track point and the time stamp of the last track point of the individual motion track is calculated as the passing time.
Referring to fig. 1 and 4 again, in step S104, the human traffic, the individual information, and the preset time period are weighted respectively. In the embodiment, the person flow, the individual information and the preset time period are weighted according to the most important principle of the individual information. That is, in the process of assigning the weight, the importance of the individual information is prioritized. It is to be understood that, since the individual information includes information such as the attribute label, the stay time, and the transit time, and there may be a difference in the attribute label, the stay time, and the transit time of each individual, each individual is provided with a weight. In this embodiment, the weight of the individual information may be an average of all individual weights, the weight of the individual information may be a mode of all individual weights, and the weight of the individual information may also be a median of all individual weights. Different preset time periods, such as morning and evening peak periods, have different influences on the advertising screen delivery value. Thus, different preset time periods have different weights. For example, the weight of the preset time period in the morning and evening peak period is greater than the weight of the preset time period in the advection period. A specific process of how to give weight to the human traffic, the individual information, and the preset time period will be described below.
And step S106, calculating the reference cost of the advertisement screen delivery in the preset time period according to the pedestrian volume, the individual information, the preset time period and the corresponding weight. In the present embodiment, the environment information of the advertisement screen 100 is acquired, and corresponding fee bases are respectively set for the human traffic, the individual information, and the preset time period according to the environment information. The environment information includes, but is not limited to, an installation environment of the advertisement screen 100, a size of the advertisement screen 100, an installation height of the advertisement screen 100, and the like. Specifically, when the installation environment of the advertisement screen 100 is outdoor, the fee base number of the preset time period is set to be a first value; when the installation environment of the advertisement screen 100 is indoor, the charge base for the preset time period is set to a second value. Wherein the first value is greater than the second value. When the size of the advertisement screen 100 is greater than or equal to the first threshold, setting the cost base number of the individual information as a third value; when the size of the advertisement screen 100 is less than the first threshold value, the fee base of the individual information is set to a fourth value. Wherein the third value is greater than the fourth value. When the installation height of the advertisement screen 100 is greater than or equal to the second threshold value, setting the cost base number of the flow rate of people as a fifth value; when the installation height of the advertising screen 100 is less than the second threshold value, the charge base for the pedestrian volume is set to a sixth value. Wherein the fifth value is greater than the sixth value. In this embodiment, specific numerical values of the first value, the second value, the third value, the fourth value, the fifth value, the sixth value, the first threshold, and the second threshold may be set according to an actual situation, and are not limited herein.
After setting corresponding cost base numbers for the pedestrian flow, the individual information and the preset time period, respectively calculating the product of the cost base number of the pedestrian flow, the cost base number of the individual information and the cost base number of the preset time period and the corresponding weight, and then calculating the sum of the products to be the reference cost for the advertisement screen launching of the preset time period. For example, when the environment information of the advertisement screen 100 is outdoor, the size of the advertisement screen 100 is smaller than a first threshold, and the installation height of the advertisement screen 100 is greater than a second threshold, the fee base of the preset time period is set to be a first value, the fee base of the individual information is set to be a fourth value, and the fee base of the traffic flow is set to be a fifth value. If the weight of the pedestrian volume is 10, the weight of the individual information is 15, and the weight of the preset time period is 8, the reference cost for the advertisement screen delivery in the preset time period is the sum of 10 × fifth value, 15 × fourth value, and 8 × first value.
And step S108, obtaining the information of the advertising popularizing party. In the present embodiment, the advertisement publisher information includes, but is not limited to, the name of the advertisement publisher, the historical cost of placing the advertisement, and the historical time period of placing the advertisement.
And step S110, a matched advertisement putting charging scheme is planned according to the reference cost and the advertisement popularizing party information. In this embodiment, the advertisement placement charging scheme includes a plurality of preset time periods and corresponding reference charging criteria. It will be appreciated that the baseline costs calculated for different predetermined time periods for the same advertising screen 100 may vary. The reference charging standard can float up and down the reference cost according to the historical cost and the historical time interval of the advertisement released by the advertisement popularizing party. For example, if the historical cost of advertisement putting of the advertisement popularizing party is higher, the reference cost can be floated; if the historical time interval for the advertisement promotion party to put the advertisement contains the preset time interval, the reference cost can be floated. The upward floating amplitude and the downward floating amplitude are set according to actual conditions, and are not limited herein.
And step S112, pushing the advertisement putting charging scheme to the corresponding advertisement popularizing party so as to make the advertisement popularizing party make a decision. The advertising sponsor may select whether to place the advertisement on the corresponding advertisement screen 100 and at what time period to place the advertisement according to an advertisement placement charging scheme.
In the embodiment, the data such as the pedestrian volume, the individual information and the like acquired by the radar are utilized, different weights and cost base numbers are set according to the pedestrian volume, the individual information and the preset time period, and the reference cost of the advertisement screen in the corresponding preset time period is calculated, so that an advertisement putting charging scheme is planned and selected by the corresponding advertisement popularization party. The pushing method provided by the embodiment can be used for reasonably charging the advertisement screen, so that the advertisement screen advertisement delivery charging is more transparent and standard, the advertisement screen delivery efficiency is effectively improved, and the vacancy of the advertisement screen and the waste of budget of an advertisement promotion party are avoided. Meanwhile, each advertisement screen carries out charging according to the flow of people and individual information and the like in different preset time periods, so that the advertisement putting charging is more flexible.
Please refer to fig. 2, which is a first sub-flowchart of a push method according to an embodiment of the present invention. Step S104 specifically includes the following steps.
Step S202, calculating the time ratio of the residence time and the passing time of the individual. In this embodiment, the time ratio of the residence time to the transit time of each individual is calculated, and the average of the time ratios of all the individuals is calculated. In some possible embodiments, median or mode may be taken over all individual time ratios.
Step S204, judging whether the time ratio is larger than or equal to a preset value. The preset value may be set according to an installation environment of the advertisement screen 100, and is not limited herein. When the time ratio is greater than or equal to the preset value, executing step S206; when the time ratio is smaller than the preset value, step S208 is performed.
In step S206, the weight given to the individual information is greater than the weight given to the traffic volume and the weight of the preset time period. That is, the weight of the individual information is larger than the weight of the flow rate of the person and the weight of the preset time period.
In step S208, the weight given to the individual information is smaller than the weight given to the traffic volume and the weight of the preset time period. That is, the weight of the individual information is smaller than the weight of the flow rate of the person and the weight of the preset time period.
In this embodiment, the weight between the human flow rate and the preset time period may be set according to the human flow rate or the preset time period. Specifically, when the human traffic is greater than the third threshold, the weight of the human traffic is greater than the weight of the preset time period. Or when the preset time period is in a special period, such as morning and evening peak periods, the weight of the preset time period is greater than the weight of the pedestrian volume.
In the above embodiment, since the stay time of the individual indicates the time for the individual to stay in front of the advertisement screen to view the advertisement screen, the longer the stay time is, the more effectively the individual can receive the information transmitted by the advertisement screen. When the time ratio is larger than or equal to the preset value, the weight of the individual information is set to be larger than the weight of the pedestrian flow and the weight of the preset time period. The importance of the individual information is judged according to the time ratio of the individual residence time to the passing time, so that the advertisement putting charging scheme has more reference significance, and the advertisement putting charging is more reasonable.
Please refer to fig. 3, which is a second sub-flowchart of the push method according to the embodiment of the present invention. Step S104 further includes the following steps.
Step S302, when the attribute label is adult and the time ratio is greater than or equal to the preset value, a first weight is given to the individual information.
And step S304, when the attribute label is adult and the time ratio is less than the preset value, giving a second weight to the individual information.
And step S306, when the attribute label is the child, giving a third weight to the individual information. Wherein the first weight is greater than the second weight, and the second weight is greater than the third weight. The specific values of the first weight, the second weight, and the third weight may be set according to practical situations, and are not limited herein.
In the above embodiment, the adult can better receive and digest the information transmitted by the advertisement screen, and has the ability to buy the order. Thus, the adult individual has a greater weight than the pediatric individual. The importance of the individual information is judged according to the attribute label of the individual, so that the advertising charging scheme has more reference significance, and the advertising charging is more reasonable.
Please refer to fig. 5, which is a schematic diagram of an internal structure of a pushing apparatus according to an embodiment of the present invention. The push device 10 for advertising screen delivery value comprises a memory 11 and a processor 12. The memory 11 is used for storing program instructions and the processor 12 is used for executing the program instructions to realize the push method of the advertising screen delivery value as described above.
The processor 12 may be, in some embodiments, a Central Processing Unit (CPU), a controller, a microcontroller, a microprocessor or other data Processing chip for executing program instructions stored in the memory 11.
The memory 11 includes at least one type of readable storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (e.g., SD or DX memory, etc.), a magnetic memory, a magnetic disk, an optical disk, and the like. The memory 11 may in some embodiments be an internal storage unit of the computer device, for example a hard disk of the computer device. The memory 11 may also be a storage device of an external computer device in other embodiments, such as a plug-in hard disk provided on the computer device, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and so on. Further, the memory 11 may also include both an internal storage unit and an external storage device of the computer device. The memory 11 may be used not only to store application software installed in a computer device and various types of data such as codes for implementing a push method of advertising screen delivery values, etc., but also to temporarily store data that has been output or is to be output.
Please refer to fig. 6, which is a schematic diagram of an internal structure of an advertisement screen according to an embodiment of the present invention. The advertisement screen 100 includes, but is not limited to, various multimedia resource delivering devices such as an electronic billboard, an electronic light box, a multimedia screen, an interactive screen, and the like. The advertisement screen 100 includes a radar 20 and a push device 10 for placing value on the advertisement screen. In the present embodiment, the pushing device 10 is electrically connected to a radar 20, and the radar 20 is a millimeter wave radar including, but not limited to, a 24GHz millimeter wave radar, a 77GHz millimeter wave radar, a 79GHz millimeter wave radar, and the like. The pushing device 10 and the radar 20 may be integrated or may be separately provided, and are not limited herein. The specific structure of the pushing device 10 refers to the above-described embodiment. Since the advertisement screen 100 adopts all technical solutions of all the embodiments, at least all the beneficial effects brought by the technical solutions of the embodiments are achieved, and are not described in detail herein.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, insofar as these modifications and variations of the invention fall within the scope of the claims of the invention and their equivalents, the invention is intended to include these modifications and variations.
The above-mentioned embodiments are only examples of the present invention, which should not be construed as limiting the scope of the present invention, and therefore, the present invention is not limited by the claims.
Claims (10)
1. A pushing method for advertising screen delivery value is characterized by comprising the following steps:
acquiring the pedestrian volume and the individual information in a preset time period by using a radar;
respectively giving weights to the pedestrian volume, the individual information and the preset time period;
calculating the reference cost of the advertisement screen delivery in the preset time period according to the pedestrian volume, the individual information, the preset time period and the corresponding weight;
acquiring advertisement popularizing party information;
an adaptive advertisement putting charging scheme is planned according to the reference cost and the advertisement popularizing party information; and
and pushing the advertisement putting charging scheme to a corresponding advertisement popularizing party so as to make the advertisement popularizing party make a decision.
2. The method for pushing a placement value on an advertisement screen according to claim 1, wherein the individual information includes a stay time and a pass time, and the weighting of the flow rate of people, the individual information, and the preset time period includes:
calculating the time ratio of the residence time to the transit time of the individual;
judging whether the time ratio is greater than or equal to a preset value;
when the time ratio is greater than or equal to the preset value, the weight given to the individual information is greater than the weight given to the pedestrian volume and the weight given to the preset time period; and
and when the time ratio is smaller than the preset value, the weight given to the individual information is smaller than the weight given to the pedestrian volume and the weight given to the preset time period.
3. The method for pushing the advertisement screen placement value according to claim 2, wherein the step of obtaining the individual information of the preset time period by using the radar specifically comprises:
tracking individuals in a preset area within the preset time period by using the radar and forming tracking information;
calculating the time of the individual staying in the advertisement screen as the staying time according to the tracking information; and
and calculating the time of the individual in the preset area as the passing time according to the tracking information.
4. The method for pushing the advertisement screen placement value according to claim 2, wherein the individual information further includes an attribute tag, and the obtaining of the individual information for the preset time period by using the radar further includes:
detecting individual vital signs in a preset area within the preset time period by using the radar and forming sign information; and
and setting corresponding attribute labels for the individuals according to the sign information, wherein the attribute labels comprise adults and children.
5. The method of pushing a value to be placed on an advertisement screen according to claim 4, wherein the weighting of the flow of people, the individual information, and the preset time period, respectively, further comprises:
when the attribute tag is an adult and the time ratio is greater than or equal to the preset value, giving a first weight to the individual information;
when the attribute tag is an adult and the time ratio is smaller than the preset value, giving a second weight to the individual information; and
and when the attribute tag is a child, giving a third weight to the individual information, wherein the first weight is greater than the second weight, and the second weight is greater than the third weight.
6. The method of claim 1, wherein before calculating the reference cost of the advertisement screen delivery in the preset time period according to the traffic volume, the individual information, the preset time period, and the corresponding weight, the method further comprises:
acquiring environment information of an advertisement screen; and
and respectively setting corresponding cost cardinality for the people flow, the individual information and the preset time period according to the environment information.
7. The method for pushing the advertisement screen placement value according to claim 6, wherein the step of calculating the reference cost of advertisement screen placement in the preset time period according to the traffic volume, the individual information, the preset time period, and the corresponding weight specifically comprises:
respectively calculating the cost base number of the pedestrian volume, the cost base number of the individual information and the product of the cost base number of the preset time period and the corresponding weight; and
and calculating the sum of the products as the reference cost of the advertisement screen release in the preset time period.
8. The method for pushing the advertisement screen placement value according to claim 1, wherein the step of obtaining the pedestrian volume in the preset time period by using the radar specifically comprises:
detecting individuals entering a preset area from the boundary of the preset area and leaving the preset area from the boundary of the preset area respectively by using the radar in the preset time period; and
and counting the number of the individuals as the human flow.
9. The utility model provides a pusher of advertising screen input value which characterized in that, pusher of advertising screen input value includes:
a memory for storing program instructions;
a processor for executing the program instructions to implement the push method of advertising screen delivery value of any of claims 1 to 8.
10. An advertising screen, characterized in that the advertising screen comprises a radar and a pushing device for delivering value to the advertising screen according to claim 9, the pushing device being electrically connected to the radar.
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