TWM635233U - Advertising management system - Google Patents

Abstract

This creation is an advertisement delivery management system, including an advertisement management platform and at least one advertisement playback device. The advertisement management platform receives digital advertisement content and assigns advertisement attribute labels to the digital advertisement content. Each advertisement playback device provides its own regional attribute label and Audience attribute tags. The advertisement management platform compares the advertisement attribute tags with the region attribute tags and the audience attribute tags to generate a correlation score, and plays at least one of the advertisement playback devices according to the correlation score.

Description

Trafficking System

This creation is about the management system, especially the advertising delivery management system, which accurately delivers the digital advertising content to the appropriate advertising playback device, so that the digital advertising can be watched by the target audience and achieve the purpose of meeting the advertising benefits.

Digital Out-of-Home advertisements refer to the dynamic audio and video presented by advertising devices that audiences come into contact with during travel, work, and shopping. These advertising devices are installed in the compartments of various transportation vehicles. Stations, bus stops, platforms, or in supermarkets or department stores, or on the exterior walls of buildings at intersections of lanes.

The digital advertising content played by the advertising playing device is usually through an advertising agency to assist the advertisement playing demander (advertiser) to place the advertisement it wants to play. But the advertising agency at this stage can only give the number and location of the outdoor advertising machines owned by the media provider. Advertisement demanders can only passively accept the placement of advertisements, and cannot choose the number and time of placements.

Furthermore, in order to accurately place advertisements to the correct audience, advertisement placement has its corresponding evaluation and consideration technology, which usually needs to be matched with relevant data such as location, flow of people, weather, etc. to estimate the possible effectiveness. However, at present, the information of the advertising playback device usually only reveals the relevant location and the display size of the advertisement that can be placed, and cannot provide analysis of other attributes that may be related to the content of the advertisement. The information provided to the advertisement playback demander as a reference for placing advertisements is limited, resulting in advertising The problem of poor efficiency, because How to provide more attribute information to advertisers, and how to match advertisers' budgets and time slots, so that digital advertising content can be accurately delivered to target audiences, will be an urgent problem to be solved.

Based on the problems of the previous technology, the purpose of this creation is to put the digital advertising content of the advertising content provider on the suitable advertising playback device by the advertising management platform, so that the target audience can see the digital advertising content, so as to improve the advertising efficiency.

This creation is an advertisement delivery management system, including an advertisement management platform and at least one advertisement playback device. The advertisement management platform receives digital advertisement content and assigns advertisement attribute labels to the digital advertisement content. Each advertisement playback device provides its own regional attribute label and Audience attribute tags, the advertisement management platform compares the ad attribute tags with the region attribute tags and audience attribute tags for relevance scores, and places the digital advertisement content on at least one of the ad playing devices that meet the relevance scores for playback.

Among them, the advertisement playback device includes a digital content player, an area attribute collector and an audience attribute collector, wherein the digital content player provides digital advertisement content, and the area attribute collector collects the area information of the location of the advertisement playback device, and sends the area The information is converted into an area attribute label, and the audience attribute collector collects audience information at the location of the advertisement playing device, and converts the audience information into an audience attribute label.

Among them, the regional attribute collector includes a regional natural attribute collection unit and a regional community attribute collection unit, wherein the regional natural attribute collection unit collects regional information such as astronomy, geography, and climate about the location of the advertisement playback device, and converts them into corresponding Regional attribute label, regional community attribute The property collecting unit collects regional information such as housing prices, income and consumption power of the location where the advertisement playback device is located.

Among them, the audience attribute collector includes the audio-visual monitoring equipment that collects the location of the advertising playback device, the sales information management system, and the wireless sharing hotspot. Audience information such as the gender and age of the target audience, and convert the audience information into audience attribute labels. The sales information management system obtains the transaction product items, buyer's gender, age and other audience information from its statistical records, and converts the audience information label for the audience attribute. The wireless sharing hotspot provides audience information such as gender and age of the user of the communication electronic device connected with the wireless sharing hotspot, and converts the audience information into audience attribute tags.

Among them, the advertising management platform includes an advertising demand receiver, an advertising attribute analyzer, a site attribute searcher, a site demander, an advertising matchmaker, and an advertising playback manager. The advertising demand receiver receives digital advertising content transmitted from the outside, The advertisement attribute analyzer analyzes and recognizes the screen presented by the digital advertisement content, generates at least one recognition object, and replaces the recognition object with an advertisement attribute label. Comparing the relevance scores, and listing all advertisement playback devices that meet the relevance scores as candidate advertisement playback devices. The placement demander provides advertising budget information and advertising time interval information. The advertising matchmaker selects candidate advertising playback devices according to the advertising budget information and advertising time interval information to generate scheduled playback information. The advertising playback manager uses the scheduled playback information to select Each advertisement playing device plays the digital content in the time interval corresponding to the advertisement.

According to the above, the advertising delivery management system uses the combination of regional attribute tags and audience attribute tags, and then compares them with the advertising attribute tags, and uses the advertising budget information and advertising time interval information to screen out advertising playback devices suitable for playing digital advertising content, assisting Ad broadcasts that provide digital advertising content The advertisers can find the suitable broadcast location and audience, and match the budget and demanded broadcast time, so as to achieve the purpose of improving the effectiveness of the advertisement.

1: Advertising management platform

10: Advertising demand receiver

11:Ad attribute analyzer

12: Slot Attribute Finder

13: Layout demander

14: Advertising Matcher

15: Advertising player manager

2: Advertising player

20: Digital content player

22: Area attribute collector

220: Regional natural attribute collection unit

222: Regional community attribute collection unit

24: Audience attribute collector

240: Audio-visual monitoring equipment

242: Sales Information Management System

244:Wireless sharing hotspot

Figure 1 is a schematic diagram of the architecture of this creation.

Figure 2 is a schematic diagram of the advertisement management platform created by the present invention.

Fig. 3 is a schematic diagram of the advertisement playing device of the invention.

Fig. 4 is a schematic diagram of the region attribute collector created in this invention.

Fig. 5 is a schematic diagram of the audience attribute collector created in the present invention.

Embodiments of the invention will be further explained below with the help of related drawings. Wherever possible, the same reference numerals have been used throughout the drawings and description to refer to the same or similar components. In the drawings, the shape and thickness may be exaggerated for the sake of simplification and convenient labeling. It should be understood that elements not particularly shown in the drawings or described in the specification are forms known to those skilled in the art. Those skilled in the art can make various changes and modifications based on the content of this creation.

When an element is referred to as being "on", it can generally mean that the element is directly on other elements, or there may be other elements present in between. Conversely, when an element is referred to as being "directly on" another element, it cannot have the other element in between. As used herein, the word "and/or" includes any combination of one or more of the associated listed items.

The following descriptions of "one embodiment" or "an embodiment" refer to at least one specific element, structure or feature associated with one embodiment. Therefore, multiple descriptions of "one embodiment" or "an embodiment" appearing in various places below do not refer to the same embodiment. Furthermore, specific components, structures and features in one or more embodiments may be combined in an appropriate manner.

The disclosure is particularly described with the following examples, which are for illustration only, since various changes and modifications may be made by those skilled in the art without departing from the spirit and scope of the disclosure, and therefore this The scope of protection of the disclosed content shall be subject to the definition of the appended patent application scope. Throughout the specification and claims, the meanings of "a" and "the" include that such description includes "one or at least one" of the element or component, unless the content clearly specifies otherwise. Furthermore, as used in the present disclosure, singular articles also include descriptions of plural elements or components, unless it is obvious from the specific context that the plural is excluded. Also, as applied in this description and all claims below, the meaning of "in" may include "in" and "on" unless the content clearly dictates otherwise. The terms (terms) used throughout the specification and patent claims generally have the ordinary meaning of each term used in this field, in the content of this disclosure and in the specific content, unless otherwise specified. Certain terms used to describe the disclosure are discussed below or elsewhere in this specification to provide practitioners with additional guidance in describing the disclosure. The use of examples anywhere throughout the specification, including examples of any terms discussed herein, is for illustration only and certainly does not limit the scope and meaning of the disclosure or any exemplified term. Likewise, the present disclosure is not limited to the various embodiments presented in this specification.

This creation is an advertisement delivery management system, as shown in Figure 1, including an advertisement management platform 1 and at least one advertisement playback device 2. The advertisement management platform 1 receives digital advertisement content, and the digital advertisement content can be provided by the advertisement business end or the advertisement agency end , via the Internet or media storage to Advertising management platform 1, for example, an advertiser or an advertising agency transmits the completed digital advertising content to the advertising agency through a desktop computer, a tablet computer or a mobile phone (that is, the advertising company or the advertising agency). It is the server or computer of the advertisement management platform 1, and the advertisement management platform 1 then analyzes the image content of the digital advertisement content and assigns an advertisement attribute label, for example: the digital advertisement content is an automobile advertisement, and automobiles, roads, Image identification information such as mountains, seas, people, and the age of characters, etc., these image identification information will be given corresponding advertisement attribute tags.

In this creation, each advertisement playback device 2 provides its own regional attribute label and audience attribute label, wherein the regional attribute label can be given to the regional attribute label according to the geography or weather of the location where the advertisement playback device 2 is set, for example, the commercial area, Geographical information such as industrial areas, residential areas, tourist areas, mountains, and coastal areas are used as regional attribute labels, or meteorological information such as the average temperature, humidity, and rainfall of the location where the advertising playback device 2 is set are used as regional attribute labels, or advertising The per capita income, population size, gender, age and other community attributes of the setting location of the playback device 2 are used as audience attribute tags.

In this creation, the advertisement management platform 1 uses the advertisement attribute label to compare with the area attribute label and the audience attribute label to generate a relevance score. Similarly with the aforementioned automobile advertisement, the advertisement attribute labels include automobile, road, mountain, sea, person, and character age, but the important advertisement attribute labels are automobile, person, and person age. At this time, the advertisement management platform 1 compares Finally, the regional attribute labels are residential area, sightseeing area and commercial area, and the per capita income of the audience attribute label meets the level of car buyers, gender, age area, and have a high correlation score. The rest of the regional attribute labels and audience attribute labels The relevance score will be low, and the advertisement management platform 1 will generate a candidate advertisement playback device list according to the relevance score, and select one or any two advertisement playback devices 2 in the candidate advertisement playback device list as a predetermined advertisement playback device, and play digital content.

Further, in this creation, as shown in FIG. 2 , the advertisement management platform 1 includes an advertisement demand receiver 10, an advertisement attribute analyzer 11, a placement attribute searcher 12, a placement demander 13, and an advertisement matchmaker. 14 and the advertisement playing manager 15, the advertisement demand receiver 10 receives the digital advertisement content transmitted from the outside, the advertisement attribute analyzer 11 performs image analysis and identification on the picture presented by the digital advertisement content, generates at least one identification object, and identifies the object Replaced with advertisement attribute tags, the site attribute searcher 12 compares the advertisement attribute tags with the region attribute tags and the audience attribute tags to generate a relevance score, and lists all advertisement playback devices 2 that meet the relevance score as candidate advertisements to play devices, and generate a list of corresponding candidate advertisement playback devices.

Furthermore, the position demander 13 provides advertisement budget information and advertisement time interval information, and the advertisement matchmaker 14 is preset with the broadcast fee list of each advertisement playback device 2, such as the advertisement playback device 2 set in a place with a lot of traffic. The broadcasting cost is high, but the broadcasting cost of the advertisement broadcasting device 2 in a place with less traffic is low, or all the advertisement broadcasting devices 2 are priced separately, and the advertising matchmaker 14 then selects the advertisement according to the advertisement budget information, the advertisement time interval information and the broadcasting fee list. One or any two or more of the candidate advertisement playback devices are used as scheduled advertisement playback devices and generate a scheduled play list, so that the advertisement playback manager 15 plays the digital content in accordance with the advertisement time interval according to each advertisement playback device 2 in the scheduled play list .

In order to further understand this creation, the following example illustrates that the advertiser needs to broadcast a car advertisement, the advertising budget is one million yuan, and the expected advertising period is 7:00 am to 9:00 pm and 5:00 pm to 8:00 pm every day. The advertising budget information It is one million yuan, and the advertising time interval data is 7:00 to 9:00 in the morning and 5:00 to 8:00 in the evening, and each advertisement playback device 2 in the broadcast fee list is a unified broadcast fee of 10,000 yuan per hour. In this way, there are at most twenty advertisement playback devices 2 in the predetermined playlist produced by the advertisement matchmaker 14 to play advertisements, but the position attribute searcher 19 may generate advertisement playback devices 2 that meet the relevance score. The list of candidate ad playback devices for is less than twenty, making the scheduled playback The list is also less than 20. If there are 15 advertisement playback devices 2 in the predetermined playlist that can play digital advertisement content, the advertising matchmaker 14 will have a total cost of 750,000 yuan, and will ask the advertiser whether they agree to play , when the advertiser agrees, the advertisement playing manager 15 plays the digital content according to each advertisement playing device 2 in the predetermined playlist in the time interval of the advertisement.

In this creation, please refer to FIG. 3 , the advertisement playback device 2 includes a digital content player 20, an area attribute collector 22 and an audience attribute collector 24, wherein the digital content player 20 is to provide and play digital advertisement content, which can For LCD TVs, outdoor electronic billboards, or audio-visual equipment in the car, etc., the regional attribute collector 22 collects the regional information of the location of the advertisement playback device 2, and converts the regional information into regional attribute labels. The audience attribute collector 24 collects the advertisement playback device 2. The audience information of the location, and convert the audience information into audience attribute labels.

Further, the regional attribute collector 22 includes a regional natural attribute collection unit 220 and a regional community attribute collection unit 222. The regional natural attribute collection unit 220 and the regional community attribute collection unit 222 respectively use web crawler technology to collect Regional information such as astronomy, geography, climate, housing prices, income and consumption power of the location of the advertisement playback device 2 is converted into corresponding regional attribute tags. Or the regional natural attribute collection unit 220 is the temperature, humidity, rainfall, wind speed and air temperature sensed by the temperature sensor, humidity sensor, rain gauge, anemometer and air quality monitor provided by the advertising playback device 2. Information such as quality is converted into area attribute tags. Or the regional attribute collector 22 receives externally input regional information and converts it into a corresponding regional attribute label, for example: the community information collected by the media provider itself is sent to the regional attribute collector 22 (such as a cloud platform) via a mobile phone or a computer. Receive it as area information, and then convert it into the corresponding area attribute label.

In this creation, the audience attribute collector 24 includes an audio-visual monitoring device 240 for collecting the location of the advertising playback device 2, a sales information management system 242, a wireless sharing hotspot 244, and an audio-visual monitoring device 240 uses face recognition technology from the captured video and audio signals to convert the audience information such as gender and age of the audience present at the location of the advertising playback device 2, and convert the audience information into audience attribute labels. For example, the face recognition technology can be a convolutional neural network in deep learning, such as using the open-code computer vision database (OpenCV) to realize the gender and age of the convolutional neural network in the Python programming language. Recognition, since face recognition technology is not limited to convolutional neural network, and this creation is not a creation of face recognition, but uses face recognition technology, so it will not be repeated here.

Furthermore, many advertising playback devices 2 are installed near the checkout counters of supermarkets or department stores, and the sales information management system 242 (Point of Sale, POS) is installed at the checkout counters to count the sales, inventory and customer purchase behavior of commodities, Obtain audience information such as transactional product items, gender, and age of buyers from its statistical records, and convert audience information into audience attribute labels. In this way, the advertising playing device 2 installed in a supermarket or a department store can clearly give real activity conditions an accurate audience attribute label.

In addition, supermarkets or department stores themselves or cooperate with telecommunications companies to provide wireless sharing hotspots 244 to provide consumers with smart communication devices (such as mobile phones or tablet computers) to connect to the Internet, and these wireless sharing hotspots 244 usually only allow members or The user who fills in the basic personal information is connected. Therefore, when the consumer's smart communication device uses the wireless sharing hotspot 244, the operator of the supermarket or department store or the telecommunications company can connect from the back-end platform of the wireless sharing hotspot 244 or to The membership back-end platform obtains basic personal information of consumers (for example: gender or age), and converts the basic personal information into audience attribute tags.

According to the above, the advertising delivery management system uses the combination of regional attribute labels and audience attribute labels, and then compares them with the advertisement attribute labels, and uses the advertising budget information, advertising time interval information, and broadcast fee list to filter out advertisements suitable for playing digital advertising content The playback device 2 assists the advertisement playback demander (advertiser) who provides digital advertisement content to find a suitable broadcast location and audience, and matches the budget and required broadcast time, so as to achieve the purpose of improving the effectiveness of the advertisement.

The above is just an example to illustrate the preferred implementation of this creation, not to limit the scope of implementation. All simple replacements and equivalent changes made according to the patent scope of this creation and the content of the patent specification are all patents of this creation. Application category.

1: Advertising management platform

10: Advertising demand receiver

11:Ad attribute analyzer

12: Slot Attribute Finder

13: Layout demander

14: Advertising Matcher

15: Advertising player manager

Claims (8)

An advertising trafficking system comprising: At least one advertisement playing device, each of which provides at least one area attribute label and at least one audience attribute label respectively; and An advertisement management platform, the advertisement management platform receives a digital advertisement content, and assigns at least one advertisement attribute label to the digital advertisement content, and the advertisement management platform uses each of the advertisement attribute labels, each of the region attribute labels and each of the audience attribute labels At least one correlation score is compared, and the digital advertisement content is played on at least one of the advertisement playing devices that meet each of the correlation scores. The advertisement delivery management system as described in claim 1, wherein the advertisement playback device includes: A digital content player, providing to play the digital advertising content; an area attribute collector, which collects at least one area information of the location where the advertisement playing device is located, and converts each piece of area information into each area attribute label; and An audience attribute collector collects at least one piece of audience information at the location of the advertisement playing device, and converts each audience information into each audience attribute label. The advertisement delivery management system as described in claim item 2, wherein the area attribute collector is an area natural attribute collection unit, which collects information about the astronomy, geography, and climate of the location where the advertisement playback device is located, and converts it into Corresponding attribute labels for each area. The advertising delivery management system as described in claim 2, wherein the regional attribute collector is a regional community attribute collecting unit, which collects the regional information about the housing price, income and consumption power of the location where the advertising playback device is located, And converted into the corresponding attribute labels of each region. The advertisement delivery management system as described in claim 2, wherein the audience attribute collector is an audio-visual monitoring device, which is installed on the collecting advertisement playback device, and the audio-visual monitoring device detects human faces from an audio-visual signal it captures. Identifying the audience information of the gender and age of the audience present at the location of the advertisement playing device, and converting the audience information into the audience attribute tags. The advertising delivery management system as described in claim 2, wherein the audience attribute collector is a sales information management system, which is installed on the collecting advertisement playing device, and the sales information management system obtains from the plurality of statistical records recorded by it The target audience information of the traded product items, gender, and age of the buyer, and convert the target audience information into target audience attribute tags. The advertisement delivery management system as described in claim item 2, wherein the audience attribute collector is a wireless sharing hotspot, which is installed on the collection advertisement playback device, and the wireless sharing hotspot provides the use of a plurality of communication electronic devices connected with it Each audience information of the gender and age of the person, and convert the audience information into each audience attribute label. The advertisement delivery management system as described in request item 2, wherein the advertisement management platform includes: An advertising demand receiver, receiving the digital advertising content transmitted from the outside; An advertisement attribute analyzer, analyzing and identifying the screen presented by the digital advertisement content, generating at least one identification object, and replacing each identification object with each advertisement attribute label; A site attribute searcher, comparing the relevance scores of each advertisement attribute label with each region attribute label and each audience attribute label, and listing all the advertisement playback devices that meet the relevance score as a candidate advertisement playback device; A placement requester, providing an advertisement budget information and an advertisement time interval information; An advertising matchmaker, preset with a broadcast fee list of each advertisement playback device, selects each candidate advertisement playback device to generate a scheduled broadcast information according to the advertisement budget information, the advertisement time interval information and the broadcast fee list; and An advertisement playing manager, according to the scheduled playing information, plays the digital content on each selected advertisement playing device in the corresponding advertisement time interval.

Images