TWM635233U - Advertising management system - Google Patents
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Abstract
本創作係一種廣告投放管理系統,包括廣告管理平台與至少一個廣告播放裝置,廣告管理平台接收數位廣告內容,並且對數位廣告內容賦予廣告屬性標籤,各廣告播放裝置分別提供各自的區域屬性標籤及受眾屬性標籤,廣告管理平台以廣告屬性標籤與區域屬性標籤、受眾屬性標籤比對產生關連性評分,並依據關聯性評分將其中至少一個廣告播放裝置進行播放。 This creation is an advertisement delivery management system, including an advertisement management platform and at least one advertisement playback device. The advertisement management platform receives digital advertisement content and assigns advertisement attribute labels to the digital advertisement content. Each advertisement playback device provides its own regional attribute label and Audience attribute tags. The advertisement management platform compares the advertisement attribute tags with the region attribute tags and the audience attribute tags to generate a correlation score, and plays at least one of the advertisement playback devices according to the correlation score.
Description
本創作有關於管理系統,尤其是廣告投放管理系統將數位廣告內容精準地投放到適當的廣告播放裝置,讓數位廣告被目標受眾觀看,達到符合廣告效益的目的。 This creation is about the management system, especially the advertising delivery management system, which accurately delivers the digital advertising content to the appropriate advertising playback device, so that the digital advertising can be watched by the target audience and achieve the purpose of meeting the advertising benefits.
數位家外(Digital Out-of-Home)廣告是指廣告受眾在旅遊、上班、外出逛街移動途中所接觸到的廣告播放裝置呈現動態影音,這些廣告播放裝置設置在各種交通工具的車廂內,捷運站、公車站、月台,或者設置在超商或百貨公司中,或者設置在車道交會處的大樓外牆。 Digital Out-of-Home advertisements refer to the dynamic audio and video presented by advertising devices that audiences come into contact with during travel, work, and shopping. These advertising devices are installed in the compartments of various transportation vehicles. Stations, bus stops, platforms, or in supermarkets or department stores, or on the exterior walls of buildings at intersections of lanes.
廣告播放裝置所播放的數位廣告內容,通常是透過廣告代理商協助廣告播放需求者(廣告主)投放其所要播放的廣告。但現階段的廣告代理商只能給予媒體提供者所擁有的戶外廣告機的數量與地點。廣告投放需求者只能被動接受投放廣告地點,也無法選擇投放地點的數量與時間。 The digital advertising content played by the advertising playing device is usually through an advertising agency to assist the advertisement playing demander (advertiser) to place the advertisement it wants to play. But the advertising agency at this stage can only give the number and location of the outdoor advertising machines owned by the media provider. Advertisement demanders can only passively accept the placement of advertisements, and cannot choose the number and time of placements.
再者,為了精準將廣告投放到準確的廣告受眾,廣告投放有其相對應的評估考量技術,通常需要搭配地點,人流,天氣等等相關的資料才能推估可能的有效性。但目前廣告播放裝置的資訊通常只有揭露相關的地點與可投放的廣告顯示大小,並無法給予其他可能與廣告內容的相關屬性分析,提供給廣告播放需求者作為投放廣告的參考資訊有限,造成廣告效益不佳的問題,因 此如何提供較多的屬性資訊提供給廣告主,而且可以配合廣告主的預算及時段,讓數位廣告內容可以精準地投放到目標受眾,將是目前亟待解決的問題。 Furthermore, in order to accurately place advertisements to the correct audience, advertisement placement has its corresponding evaluation and consideration technology, which usually needs to be matched with relevant data such as location, flow of people, weather, etc. to estimate the possible effectiveness. However, at present, the information of the advertising playback device usually only reveals the relevant location and the display size of the advertisement that can be placed, and cannot provide analysis of other attributes that may be related to the content of the advertisement. The information provided to the advertisement playback demander as a reference for placing advertisements is limited, resulting in advertising The problem of poor efficiency, because How to provide more attribute information to advertisers, and how to match advertisers' budgets and time slots, so that digital advertising content can be accurately delivered to target audiences, will be an urgent problem to be solved.
基於先前技術的問題,本創作的目的為將廣告內容提供者的數位廣告內容,由廣告管理平台投放在適合的廣告播放裝置,使得目標受眾能夠看到的數位廣告內容,藉以提高廣告效益。 Based on the problems of the previous technology, the purpose of this creation is to put the digital advertising content of the advertising content provider on the suitable advertising playback device by the advertising management platform, so that the target audience can see the digital advertising content, so as to improve the advertising efficiency.
本創作係一種廣告投放管理系統,包括廣告管理平台與至少一個廣告播放裝置,廣告管理平台接收數位廣告內容,並且對數位廣告內容賦予廣告屬性標籤,各廣告播放裝置分別提供各自的區域屬性標籤及受眾屬性標籤,廣告管理平台以廣告屬性標籤與區域屬性標籤、受眾屬性標籤比對關聯性評分,並將數位廣告內容投放在符合關聯性評分的其中至少一個廣告播放裝置進行播放。 This creation is an advertisement delivery management system, including an advertisement management platform and at least one advertisement playback device. The advertisement management platform receives digital advertisement content and assigns advertisement attribute labels to the digital advertisement content. Each advertisement playback device provides its own regional attribute label and Audience attribute tags, the advertisement management platform compares the ad attribute tags with the region attribute tags and audience attribute tags for relevance scores, and places the digital advertisement content on at least one of the ad playing devices that meet the relevance scores for playback.
其中,廣告播放裝置包括數位內容播放器、區域屬性收集器與受眾屬性收集器,其中數位內容播放器是提供播放數位廣告內容,區域屬性收集器收集廣告播放裝置所在位置的區域資訊,並將區域資訊轉換為區域屬性標籤,受眾屬性收集器收集廣告播放裝置所在位置的受眾資訊,並將受眾資訊轉換為受眾屬性標籤。 Among them, the advertisement playback device includes a digital content player, an area attribute collector and an audience attribute collector, wherein the digital content player provides digital advertisement content, and the area attribute collector collects the area information of the location of the advertisement playback device, and sends the area The information is converted into an area attribute label, and the audience attribute collector collects audience information at the location of the advertisement playing device, and converts the audience information into an audience attribute label.
其中,區域屬性收集器包括有區域天然屬性收集單元及區域社群屬性收集單元,其中區域天然屬性收集單元係收集有關廣告播放裝置所在位置的天文、地理及氣候等區域資訊,並轉換成對應的區域屬性標籤,區域社群屬 性收集單元,則收集有關於廣告播放裝置所在位置的房價、所得及消費力等區域資訊。 Among them, the regional attribute collector includes a regional natural attribute collection unit and a regional community attribute collection unit, wherein the regional natural attribute collection unit collects regional information such as astronomy, geography, and climate about the location of the advertisement playback device, and converts them into corresponding Regional attribute label, regional community attribute The property collecting unit collects regional information such as housing prices, income and consumption power of the location where the advertisement playback device is located.
其中,受眾屬性收集器包括收集廣告播放裝置所在位置的影音監控設備、銷售情報管理系統、無線分享熱點,影音監控設備從其所擷取的影音訊號中以人臉辨識廣告播放裝置所在位置所出現的受眾之性別、年紀等受眾資訊,並將受眾資訊轉換為受眾屬性標籤,銷售情報管理系統從其統計紀錄中取得交易的產品項目、購買者之性別、年紀等受眾資訊,並將受眾資訊轉換為受眾屬性標籤。無線分享熱點提供與其進行訊號連接的通訊電子裝置的使用者之性別、年紀等受眾資訊,並將受眾資訊轉換為受眾屬性標籤。 Among them, the audience attribute collector includes the audio-visual monitoring equipment that collects the location of the advertising playback device, the sales information management system, and the wireless sharing hotspot. Audience information such as the gender and age of the target audience, and convert the audience information into audience attribute labels. The sales information management system obtains the transaction product items, buyer's gender, age and other audience information from its statistical records, and converts the audience information label for the audience attribute. The wireless sharing hotspot provides audience information such as gender and age of the user of the communication electronic device connected with the wireless sharing hotspot, and converts the audience information into audience attribute tags.
其中,廣告管理平台包括廣告需求接收器、廣告屬性分析器、版位屬性搜尋器、版位需求器、廣告媒合器及廣告播放管理器,廣告需求接收器接收外部傳送來的數位廣告內容,廣告屬性分析器將數位廣告內容所呈現的畫面進行分析辨識,產生至少一個辨識物件,並將辨識物件換成廣告屬性標籤,版位屬性搜尋器係將廣告屬性標籤與區域屬性標籤及受眾屬性標籤比對關聯性評分,並列出所有符合關聯性評分的廣告播放裝置分別作為候選廣告播放裝置。版位需求器提供廣告預算資訊及廣告時間區間資訊,廣告媒合器依照廣告預算資訊及廣告時間區間資訊挑選候選廣告播放裝置產生預定播放資訊,廣告播放管理器依照預定播放資訊在被挑選到的各廣告播放裝置於符合廣告時間區間播放數位內容。 Among them, the advertising management platform includes an advertising demand receiver, an advertising attribute analyzer, a site attribute searcher, a site demander, an advertising matchmaker, and an advertising playback manager. The advertising demand receiver receives digital advertising content transmitted from the outside, The advertisement attribute analyzer analyzes and recognizes the screen presented by the digital advertisement content, generates at least one recognition object, and replaces the recognition object with an advertisement attribute label. Comparing the relevance scores, and listing all advertisement playback devices that meet the relevance scores as candidate advertisement playback devices. The placement demander provides advertising budget information and advertising time interval information. The advertising matchmaker selects candidate advertising playback devices according to the advertising budget information and advertising time interval information to generate scheduled playback information. The advertising playback manager uses the scheduled playback information to select Each advertisement playing device plays the digital content in the time interval corresponding to the advertisement.
據上所述,廣告投放管理系統運用區域屬性標籤及受眾屬性標籤組合,再與廣告屬性標籤比對,以及利用廣告預算資訊及廣告時間區間資訊篩選出適合播放數位廣告內容的廣告播放裝置,協助提供數位廣告內容的廣告播 放需求者找到適合的播放地點及受眾,又配合預算以及需求的播放時段,藉以達到提高廣告成效的目的。 According to the above, the advertising delivery management system uses the combination of regional attribute tags and audience attribute tags, and then compares them with the advertising attribute tags, and uses the advertising budget information and advertising time interval information to screen out advertising playback devices suitable for playing digital advertising content, assisting Ad broadcasts that provide digital advertising content The advertisers can find the suitable broadcast location and audience, and match the budget and demanded broadcast time, so as to achieve the purpose of improving the effectiveness of the advertisement.
1:廣告管理平台 1: Advertising management platform
10:廣告需求接收器 10: Advertising demand receiver
11:廣告屬性分析器 11:Ad attribute analyzer
12:版位屬性搜尋器 12: Slot Attribute Finder
13:版位需求器 13: Layout demander
14:廣告媒合器 14: Advertising Matcher
15:廣告播放管理器 15: Advertising player manager
2:廣告播放裝置 2: Advertising player
20:數位內容播放器 20: Digital content player
22:區域屬性收集器 22: Area attribute collector
220:區域天然屬性收集單元 220: Regional natural attribute collection unit
222:區域社群屬性收集單元 222: Regional community attribute collection unit
24:受眾屬性收集器 24: Audience attribute collector
240:影音監控設備 240: Audio-visual monitoring equipment
242:銷售情報管理系統 242: Sales Information Management System
244:無線分享熱點 244:Wireless sharing hotspot
圖1為本創作的架構示意圖。 Figure 1 is a schematic diagram of the architecture of this creation.
圖2為本創作的廣告管理平台的示意圖。 Figure 2 is a schematic diagram of the advertisement management platform created by the present invention.
圖3為本創作的廣告播放裝置的示意圖。 Fig. 3 is a schematic diagram of the advertisement playing device of the invention.
圖4為本創作的區域屬性收集器的示意圖。 Fig. 4 is a schematic diagram of the region attribute collector created in this invention.
圖5為本創作的受眾屬性收集器的示意圖。 Fig. 5 is a schematic diagram of the audience attribute collector created in the present invention.
本創作之實施例將藉由下文配合相關圖式進一步加以解說。盡可能的,於圖式與說明書中,相同標號係代表相同或相似構件。於圖式中,基於簡化與方便標示,形狀與厚度可能經過誇大表示。可以理解的是,未特別顯示於圖式中或描述於說明書中之元件,為所屬技術領域中具有通常技術者所知之形態。本領域之通常技術者可依據本創作之內容而進行多種之改變與修改。 Embodiments of the invention will be further explained below with the help of related drawings. Wherever possible, the same reference numerals have been used throughout the drawings and description to refer to the same or similar components. In the drawings, the shape and thickness may be exaggerated for the sake of simplification and convenient labeling. It should be understood that elements not particularly shown in the drawings or described in the specification are forms known to those skilled in the art. Those skilled in the art can make various changes and modifications based on the content of this creation.
當一個元件被稱為『在…上』時,它可泛指該元件直接在其他元件上,也可以是有其他元件存在於兩者之中。相反地,當一個元件被稱為『直接在』另一元件,它是不能有其他元件存在於兩者之中間。如本文所用,詞彙『及/或』包含了列出的關聯項目中的一個或多個的任何組合。 When an element is referred to as being "on", it can generally mean that the element is directly on other elements, or there may be other elements present in between. Conversely, when an element is referred to as being "directly on" another element, it cannot have the other element in between. As used herein, the word "and/or" includes any combination of one or more of the associated listed items.
於下文中關於“一個實施例”或“一實施例”之描述係指關於至少一實施例內所相關連之一特定元件、結構或特徵。因此,於下文中多處所出現之“一個實施例”或“一實施例”之多個描述並非針對同一實施例。再者,於一或多個實施例中之特定構件、結構與特徵可依照一適當方式而結合。 The following descriptions of "one embodiment" or "an embodiment" refer to at least one specific element, structure or feature associated with one embodiment. Therefore, multiple descriptions of "one embodiment" or "an embodiment" appearing in various places below do not refer to the same embodiment. Furthermore, specific components, structures and features in one or more embodiments may be combined in an appropriate manner.
揭露特別以下述例子加以描述,這些例子僅係用以舉例說明而已,因為對於熟習此技藝者而言,在不脫離本揭示內容之精神和範圍內,當可作各種之更動與潤飾,因此本揭示內容之保護範圍當視後附之申請專利範圍所界定者為準。在通篇說明書與申請專利範圍中,除非內容清楚指定,否則「一」以及「該」的意義包含這一類敘述包括「一或至少一」該元件或成分。此外,如本揭露所用,除非從特定上下文明顯可見將複數個排除在外,否則單數冠詞亦包括複數個元件或成分的敘述。而且,應用在此描述中與下述之全部申請專利範圍中時,除非內容清楚指定,否則「在其中」的意思可包含「在其中」與「在其上」。在通篇說明書與申請專利範圍所使用之用詞(terms),除有特別註明,通常具有每個用詞使用在此領域中、在此揭露之內容中與特殊內容中的平常意義。某些用以描述本揭露之用詞將於下或在此說明書的別處討論,以提供從業人員(practitioner)在有關本揭露之描述上額外的引導。在通篇說明書之任何地方之例子,包含在此所討論之任何用詞之例子的使用,僅係用以舉例說明,當然不限制本揭露或任何例示用詞之範圍與意義。同樣地,本揭露並不限於此說明書中所提出之各種實施例。 The disclosure is particularly described with the following examples, which are for illustration only, since various changes and modifications may be made by those skilled in the art without departing from the spirit and scope of the disclosure, and therefore this The scope of protection of the disclosed content shall be subject to the definition of the appended patent application scope. Throughout the specification and claims, the meanings of "a" and "the" include that such description includes "one or at least one" of the element or component, unless the content clearly specifies otherwise. Furthermore, as used in the present disclosure, singular articles also include descriptions of plural elements or components, unless it is obvious from the specific context that the plural is excluded. Also, as applied in this description and all claims below, the meaning of "in" may include "in" and "on" unless the content clearly dictates otherwise. The terms (terms) used throughout the specification and patent claims generally have the ordinary meaning of each term used in this field, in the content of this disclosure and in the specific content, unless otherwise specified. Certain terms used to describe the disclosure are discussed below or elsewhere in this specification to provide practitioners with additional guidance in describing the disclosure. The use of examples anywhere throughout the specification, including examples of any terms discussed herein, is for illustration only and certainly does not limit the scope and meaning of the disclosure or any exemplified term. Likewise, the present disclosure is not limited to the various embodiments presented in this specification.
本創作係一種廣告投放管理系統,請參閱圖1所示,包括廣告管理平台1與至少一個廣告播放裝置2,廣告管理平台1接收數位廣告內容,數位廣告內容可以由廣告業者端或者廣告代理端,經過網際網路或者媒體儲存器提供到
廣告管理平台1,舉例而言,廣告主或廣告代理商將製作完成的數位廣告內容,經過利用桌上型電腦、平板電腦或手機等(即廣告業者端或或者廣告代理端),傳送到做為廣告管理平台1的伺服器或電腦,廣告管理平台1再對數位廣告內容的進行影像內容分析而賦予廣告屬性標籤,例如:數位廣告內容為汽車廣告,在汽車廣告內容中出現汽車、道路、山、海、人、人物年齡等影像辨識資訊,這些影像辨識資訊將被賦予對應的廣告屬性標籤。
This creation is an advertisement delivery management system, as shown in Figure 1, including an
在本創作中,各廣告播放裝置2分別提供各自的區域屬性標籤及受眾屬性標籤,其中區域屬性標籤可以依照廣告播放裝置2的設置位點的地理或氣象給予區域屬性標籤,例如將商業區、工業區、住宅區、觀光區、山地、沿海等地理資訊作為區域屬性標籤,或者是廣告播放裝置2的設置位點的平均溫度、濕度、雨量等氣象資訊做為區域屬性標籤,又或者是廣告播放裝置2的設置位點的人均收入、往來人口數量、性別、年齡等社群屬性做為受眾屬性標籤。
In this creation, each
在本創作中,廣告管理平台1使用廣告屬性標籤與區域屬性標籤及受眾屬性標籤進行比對而產生關聯性評分。同樣地以前述的汽車廣告而言,其中廣告屬性標籤有汽車、道路、山、海、人、人物年齡,但是重要的廣告屬性標籤是汽車、人、人物年齡,此時廣告管理平台1比對後,區域屬性標籤為住宅區、觀光區及商業區,以及受眾屬性標籤的人均收入符合購車水準者、性別、年齡區域,具有較高的關聯性評分,其餘的區域屬性標籤及受眾屬性標籤的關聯性評分將會較低,廣告管理平台1會依據關聯性評分產生候選廣告播放裝置清單,並挑選候選廣告播放裝置清單內的其中一個或任二廣告播放裝置2作為預定廣告播放裝置,並播放數位內容。
In this creation, the
進一步而言,在本創作中,請參閱圖2所示,廣告管理平台1包括廣告需求接收器10、廣告屬性分析器11、版位屬性搜尋器12、版位需求器13、廣告媒合器14及廣告播放管理器15,廣告需求接收器10接收外部傳送來的數位廣告內容,廣告屬性分析器11將數位廣告內容所呈現的畫面進行影像分析辨識,產生至少一個辨識物件,並將辨識物件換成廣告屬性標籤,版位屬性搜尋器12係將廣告屬性標籤與區域屬性標籤及受眾屬性標籤進行比對而產生關聯性評分,並列出所有符合關聯性評分的廣告播放裝置2作為候選廣告播放裝置,並產生對應的候選廣告播放裝置清單。
Further, in this creation, as shown in FIG. 2 , the
再者,版位需求器13提供廣告預算資訊及廣告時間區間資訊,廣告媒合器14預設有各廣告播放裝置2的播放費用清單,例如在人流多的地點所設置的廣告播放裝置2的播放費用高,而人流少的地點的廣告播放裝置2的播放費用低,或者所有的廣告播放裝置2各自定價,廣告媒合器14再依照廣告預算資訊、廣告時間區間資訊及播放費用清單,挑選候選廣告播放裝置的其中之一或任二者以上,作為預定廣告播放裝置並產生預定播放清單,使得廣告播放管理器15依照預定播放清單內的各廣告播放裝置2於符合廣告時間區間播放數位內容。
Furthermore, the position demander 13 provides advertisement budget information and advertisement time interval information, and the
為了進一步了解本創作,以下舉例說明,廣告主需要播放汽車廣告,廣告預算為一百萬元,期望地廣告區間為每日早上七點~九點及晚上五點~八點,其廣告預算資訊則為一百萬元,而廣告時間區間資料則為每日早上七點~九點及晚上五點~八點,播放費用清單中每個廣告播放裝置2為統一播放費用為每小時一萬元,如此,廣告媒合器14所產生的預定播放清單中最多有二十個廣告播放裝置2來播放廣告,但是版位屬性搜尋器19有可能因為符合關聯性評分的廣告播放裝置2,使得產生的候選廣告播放裝置清單不足二十個,使得預定播放
清單也隨之不足二十個,倘若預定播放清單有十五個廣告播放裝置2可以播放數位廣告內容,廣告媒合器14即合計費用為七十五萬,並向廣告主詢問是否同意進行播放,當廣告主同意後,廣告播放管理器15依照預定播放清單內的各廣告播放裝置2於符合廣告時間區間播放數位內容。
In order to further understand this creation, the following example illustrates that the advertiser needs to broadcast a car advertisement, the advertising budget is one million yuan, and the expected advertising period is 7:00 am to 9:00 pm and 5:00 pm to 8:00 pm every day. The advertising budget information It is one million yuan, and the advertising time interval data is 7:00 to 9:00 in the morning and 5:00 to 8:00 in the evening, and each
在本創作中,請參閱圖3所示,廣告播放裝置2包括數位內容播放器20、區域屬性收集器22與受眾屬性收集器24,其中數位內容播放器20是提供播放數位廣告內容,其可為液晶電視、戶外電子看板或車廂內影音設備等,區域屬性收集器22收集廣告播放裝置2所在位置的區域資訊,並將區域資訊轉換為區域屬性標籤,受眾屬性收集器24收集廣告播放裝置2所在位置的受眾資訊,並將受眾資訊轉換為受眾屬性標籤。
In this creation, please refer to FIG. 3 , the
進一步而言,區域屬性收集器22包括區域天然屬性收集單元220及區域社群屬性收集單元222,區域天然屬性收集單元220及區域社群屬性收集單元222分別以網路爬蟲技術,收集網路中有關廣告播放裝置2所在位置的天文、地理、氣候、房價、所得及消費力等區域性資訊,並轉換為對應的區域屬性標籤。或者區域天然屬性收集單元220係為廣告播放裝置2所設置的溫度感測器、濕度感測器、雨量計、風速計及空氣品質監控器等所感測到的溫度、濕度、雨量、風速及空氣品質等資訊轉換成區域屬性標籤。或者區域屬性收集器22接收外部所輸人的區域資訊,並轉換成對應的區域屬性標籤,例如:媒體提供者自行收集的社區消息經由手機或電腦傳送到區域屬性收集器22(例如雲端平台)接收而做為區域資訊,再轉換成對應的區域屬性標籤。
Further, the
在本創作中,受眾屬性收集器24包括收集廣告播放裝置2所在位置的影音監控設備240、銷售情報管理系統242、無線分享熱點244,影音監控設備
240從其所擷取的影音訊號中以人臉辨識技術,用以將廣告播放裝置2所在位置所出現的受眾之性別、年紀等受眾資訊,並將受眾資訊轉換為受眾屬性標籤。舉例而言,人臉辨識技術可為深度學習中的卷積神經網路,例如以派森(Python)程式編輯語言運用開放碼電腦視覺資料庫(OpenCV)實現卷積神經網路的性別、年紀辨識,由於人臉辨識技術不限於卷積神經網路,本創作也非人臉辨識的創作,而是利用人臉辨識技術,故在此不再予以贅述。
In this creation, the
再者,許多的廣告播放裝置2安裝在超商或百貨的收銀台附近,且收銀台安裝銷售情報管理系統242(Point of Sale,POS),用於統計商品的銷售、庫存與顧客購買行為,從其統計紀錄中取得交易的產品項目、購買者之性別、年紀等受眾資訊,並將受眾資訊轉換為受眾屬性標籤。這樣安裝在超商或百貨的廣告播放裝置2就可以明確地給予真實活動情況給予精準的受眾屬性標籤。
Furthermore, many
另外,超商或百貨本身或者配合電信業者提供無線分享熱點244提供給消費者的智慧型通訊裝置(例如:手機或平板電腦)連接到網際網路,而這些無線分享熱點244通常只允許會員或者填寫個人基本資料的使用者連接,因此,當消費者的智慧型通訊裝置使用無線分享熱點244時,超商或百貨的業者或者電信業者,即可從無線分享熱點244的後端平台或者連結到會員後端平台獲取消費者的個人基本資料(例如:性別或年紀),並將個人基本資料轉換為受眾屬性標籤。
In addition, supermarkets or department stores themselves or cooperate with telecommunications companies to provide
據上所述,廣告投放管理系統運用區域屬性標籤及受眾屬性標籤組合,再與廣告屬性標籤比對,以及利用廣告預算資訊、廣告時間區間資訊及播放費用清單篩選出適合播放數位廣告內容的廣告播放裝置2,協助提供數位廣告內容的廣告播放需求者(廣告主)找到適合的播放地點及受眾,又配合預算以及需求的播放時段,藉以達到提高廣告成效的目的。
According to the above, the advertising delivery management system uses the combination of regional attribute labels and audience attribute labels, and then compares them with the advertisement attribute labels, and uses the advertising budget information, advertising time interval information, and broadcast fee list to filter out advertisements suitable for playing digital advertising content The
以上所述,僅為舉例說明本創作的較佳實施方式,並非以此限定實施的範圍,凡是依本創作申請專利範圍及專利說明書內容所作的簡單置換及等效變化,皆屬本創作的專利申請範疇。 The above is just an example to illustrate the preferred implementation of this creation, not to limit the scope of implementation. All simple replacements and equivalent changes made according to the patent scope of this creation and the content of the patent specification are all patents of this creation. Application category.
1:廣告管理平台 1: Advertising management platform
10:廣告需求接收器 10: Advertising demand receiver
11:廣告屬性分析器 11:Ad attribute analyzer
12:版位屬性搜尋器 12: Slot Attribute Finder
13:版位需求器 13: Layout demander
14:廣告媒合器 14: Advertising Matcher
15:廣告播放管理器 15: Advertising player manager
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