WO2019034160A1

WO2019034160A1 - Information display method and device

Info

Publication number: WO2019034160A1
Application number: PCT/CN2018/101143
Authority: WO
Inventors: 吴泽亮
Original assignee: 吴泽亮
Priority date: 2017-08-18
Filing date: 2018-08-17
Publication date: 2019-02-21
Also published as: CN107483218A

Abstract

The present application provides an information display method and device, applicable to a first server which provides a mobile social platform. The method comprises: displaying, on a mobile social platform, advertisement information delivered by a first user, electronic red envelopes provided by the first user being embedded in the advertisement information; when a second user opens one of the electronic red envelope, recording the communication address of the second user in the mobile social platform; in response to an information display request from the first user, pushing first preset display information to the second users in a chat group of the first user. Thus, information provided by the first user can be effectively displayed and promoted.

Description

Information display method and device

Cross-reference to related applications

The present application claims the priority of the Chinese Patent Application, the entire disclosure of which is hereby incorporated by reference.

Technical field

The present application relates to the field of information technology, and in particular, to an information display method and apparatus.

Background technique

The existing information promotion usually sends the information to be displayed (for example, advertisement information, etc.) to a preset location for display, and passively waits for the user to view. This method depends on whether the user notices the preset position, there is a large uncertainty, and the expected promotion effect cannot be achieved.

Summary of the invention

In view of this, the purpose of the present application is to provide an information display method and apparatus to improve the promotion effect of information to be displayed.

In order to achieve the above objective, the embodiment of the present application provides a method for displaying information, which is applied to a first server that provides a mobile social platform, and the method includes:

Displaying advertisement information delivered by the first user on the mobile social platform, where the electronic red envelope provided by the first user is embedded in the advertisement information;

When the second user receives the electronic red envelope embedded in the advertisement information, recording a communication address of the second user in the mobile social platform;

Sending invitation information to the second user according to the communication address, to invite the second user to join the social group established by the first user;

And responding to the first user's information display request, pushing the preset first display information to each second user in the first user social group.

Optionally, in the foregoing method, a trigger button is also embedded in the advertisement information, and the method further includes:

And responding to the triggering operation of the trigger button by the second user, adding the second user to the social group of the first user.

Optionally, in the above method, the method further includes:

The information to be shared is shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.

Optionally, in the above method, the method further includes:

Receiving a receiving request initiated by the second user for the electronic red envelope embedded in the advertisement information, and querying whether the advertisement information is a video advertisement;

When the advertisement information is a video advertisement, the video advertisement advertisement is responded to the collection request after a preset time period.

Optionally, in the above method, the method further includes:

Displaying, in the mobile social platform, event information published by the first user and an entry uploaded by the second user based on the event information, the event information and the entry are embedded with a first user that publishes the event information Advertising information provided.

Optionally, in the foregoing method, the first server is in communication with the second server, and the method further includes:

Embedding preset second display information in the first media information provided by the second server to obtain second media information;

Sending the second media information to the mobile social platform for presentation.

The embodiment of the present application further provides an information display device, which is applied to a first server that provides a mobile social platform, and the device includes:

An advertisement display module, configured to display advertisement information delivered by the first user on the mobile social platform, where the electronic red envelope provided by the first user is embedded in the advertisement information;

a recording module, configured to record a communication address of the second user in the mobile social platform when the second user receives the electronic red envelope embedded in the advertisement information;

The invitation module is configured to send the invitation information to the second user according to the communication address, to invite the second user to join the social group established by the first user;

The information pushing module is configured to push the preset first display information to each second user in the first user social group in response to the first user's information display request.

Optionally, in the foregoing device, a trigger button is embedded in the advertisement information, and the device further includes:

The adding module is configured to add the second user to the social group of the first user in response to a triggering operation of the trigger button by the second user.

Optionally, in the above device, the device further includes:

The sharing module is configured to share the information to be shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.

Optionally, in the foregoing device, the first server is in communication with the second server, and the device further includes:

The media information display module is configured to embed the preset second display information in the first media information provided by the second server, obtain the second media information, and send the second media information to the mobile Social platform for display.

The information display method and device provided by the embodiment of the present application embed an electronic red envelope provided by the first user in the advertisement information delivered by the first user, and invite the second user to join the first user when the second user receives the electronic red envelope. The social group, and push the preset first presentation information to each second user in the social group when needed. In this way, on the one hand, the information promotion effect of the first user is improved by the setting of the electronic red envelope; on the other hand, by establishing the social group of the first user, the targeted promotion of the information to be displayed is realized, and the uncertainty of information display is reduced. , further improving the information display effect of the first user.

The above described objects, features and advantages of the present invention will become more apparent from the description of the appended claims.

DRAWINGS

The technical solutions in the embodiments of the present application are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present application, and the described embodiments are part of the present application. Embodiments, but not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope are the scope of the present application.

FIG. 1 is a schematic diagram of interaction between a first server and a second server and a user terminal according to an embodiment of the present application;

FIG. 2 is a schematic block diagram of a first server according to an embodiment of the present application;

FIG. 3 is a schematic flowchart of a method for displaying information according to an embodiment of the present application;

FIG. 4 is still another schematic flowchart of an information display method according to an embodiment of the present application;

FIG. 5 is a functional block diagram of an information display apparatus according to an embodiment of the present application.

Icon: 100 - first server; 110 - memory; 120 - processor; 130 - communication unit; 200 - user terminal; 300 - network; 400 - mobile social platform; 500 - information display device; 510 - advertisement display module; 520-recording module; 530-invitation module; 540-information push module; 550-add module; 560-sharing module; 570-media information display module; 600-second server.

Detailed ways

The technical solutions in the embodiments of the present application are clearly and completely described in the following with reference to the drawings in the embodiments of the present application. It is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, which are generally described and illustrated in the figures herein, may be arranged and designed in various different configurations.

The detailed description of the embodiments of the present application, which is set forth in the claims All other embodiments obtained by a person skilled in the art based on the embodiments of the present application without creative efforts are within the scope of the present application.

It should be noted that similar reference numerals and letters indicate similar items in the following figures. Therefore, once an item is defined in one figure, it is not necessary to further define and explain it in the subsequent figures. Also, in the description of the present application, the terms "first", "second", and the like are used merely to distinguish a description, and are not to be construed as indicating or implying a relative importance.

Referring to FIG. 1, FIG. 1 is a schematic diagram of interaction between a first server 100 and a user terminal 200 according to an embodiment of the present application. The first server 100 can communicate with the user terminal 200 through the network 300 to implement data interaction. The mobile social platform 400 provided by the first server 100 is installed in the user terminal 200, and the user can obtain the service provided by the first server 100 through the mobile social platform 400.

The first server 100 can also communicate with the second server 600, and the second server 600 refers to a server of a news media (eg, People's Daily, etc.).

In the embodiment of the present application, the user terminal 200 is preferably a mobile terminal device, such as a smart phone, a tablet computer, an e-book reader, a laptop portable computer, an on-board computer, or a wearable mobile terminal. The mobile social platform 400 is an application (application, APP) that can be installed and run in the user terminal 200.

Referring to FIG. 2, FIG. 2 is a block diagram of a first server 100 provided by an embodiment of the present application. The first server 100 is provided with a mobile social platform 400 that can be downloaded and installed by the user terminal 200. The first server 100 includes an information display device 500, a memory 110, a processor 120, and a communication unit 130.

The components of the memory 110, the processor 120, and the communication unit 130 are electrically connected directly or indirectly to implement data transmission or interaction. The information display device 500 includes at least one software module that can be stored in the memory 110 or in an operating system (OS) of the first server 100 in the form of software or firmware. The processor 120 is configured to execute an executable module stored in the memory 110, such as a software function module and a computer program included in the information display device 500, and the like. The processor 120 can execute the computer program upon receiving an execution instruction. The communication unit 130 is configured to establish a communication connection between the first server 100 and an external device (eg, the user terminal 200).

The memory 110 can be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read-only memory (PROM). Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like.

The processor 120 can be an integrated circuit chip with signal processing capabilities. The processor 120 may also be a general-purpose processor, such as a central processing unit (CPU), a network processing (NP), etc.; or a digital signal processor (DSP) or an application specific integrated circuit (ASIC). ), Field Programmable Gate Array (FPGA), discrete gate or transistor logic or discrete hardware components. The general purpose processor can be a microprocessor or any conventional processor.

It should be understood that the structure shown in FIG. 2 is merely illustrative, and the first server 100 may have fewer or more components than FIG. 1 or have a different configuration than that shown in FIG. Furthermore, the components shown in FIG. 2 can be implemented by software, hardware, or a combination thereof.

In this embodiment, the components included in the user terminal 200 and the second server 600 and the connection relationship between the components are similar to those of the first server 100, and details are not described herein.

Referring to FIG. 3, FIG. 3 is a schematic flowchart of an information display method according to an embodiment of the present application, which is applied to the first server 100 shown in FIG. 2. The specific flow and steps of the information display method are described in detail below with reference to FIG. 3.

In step S110, the mobile social platform 400 displays advertisement information delivered by the first user, and the electronic red envelope provided by the first user is embedded in the advertisement information.

The first user refers to a user who has an advertisement delivery requirement, and may be an enterprise user or an individual user. This embodiment does not limit this. The mobile social platform 400 may be provided with an advertisement display page for displaying advertisement information provided by each first user, and the advertisement information may be a picture advertisement or a video advertisement.

The electronic red envelope provided by the first user is embedded in the advertisement information, and the amount and quantity of the electronic red envelope may be set by the first user on the mobile social platform 400. The provider of the electronic red envelope embedded in the advertisement information and the distributor of the advertisement information should be the same user.

Step S120: When the second user receives the electronic red envelope embedded in the advertisement information, record the communication address of the second user in the mobile social platform 400 and send the communication address to the first user.

In this embodiment, the second user may be all users in the mobile social platform 400 that can receive the electronic red envelope. In implementation, if the second user receives the electronic red envelope embedded in the advertisement information, the first server 100 records the communication address of the second user in the mobile social platform 400, and records the communication address. Send to the first user. In this way, the first user can view the communication address of the second user who has received the red envelope in the mobile social platform 400.

The communication address of the second user in the mobile social platform 400 may be presented in the form of a nickname and/or an avatar of the second user in the mobile social platform 400. As such, the first user can click on the second user's nickname and/or avatar to communicate with the second user on the mobile social platform 400.

In step S130, in response to the invitation request initiated by the first user to the communication address, the invitation information is sent to the second user to invite the second user to join the social group established by the first user.

In this embodiment, the second user who receives the electronic red envelope may have one, two or more, and the user may choose to initiate an invitation request to one of the second users, or may select a batch (or all) in batches. The second user who receives the electronic red envelope initiates an invitation request. As an implementation manner, the method for the first user to initiate an invitation request to the second user who receives the electronic red envelope may be as follows:

The mobile social platform 400 may set an invitation option label in the background of the first user. When the first user selects the communication address of the second user that needs to be invited, and clicks the invitation option label, the selected communication address can be initiated. The invitation is invited to invite the selected second user to join the social group established by the first user.

In this embodiment, the social group may be a fan group of the first user, or an address book. When the second user joins the social group of the first user, it can also be understood that the second user pays attention to the first user.

Step S140: Push the preset first display information to each second user in the first user social group in response to the information display request of the first user.

In this embodiment, the first user can push the preset first display information to each second user in the social group when needed. Taking the first user as an enterprise user as an example, the preset first display information may be an activity promotion of the first user to be carried out in the near future, or may be a product advertisement information of the first user, and the first user may set the first user according to the need. The embodiment does not limit this.

Through the above design, the electronic red envelope provided by the first user is embedded in the advertisement delivered by the first user, so that the second user pays attention to the advertisement delivered by the first user while receiving the electronic red envelope, and improves the advertisement of the first user. Promote the effect.

In addition, the inventor's research finds that the second user can find the advertisement information of the first user in the plurality of advertisement information, indicating that the second user is concerned about the first user and belongs to the potential consumer user of the first user. In this case, after the second user receives the electronic red envelope provided by the first user, if the first user invites the second user to join the social group, the probability of the invitation passing is large.

Once the second user joins the social group of the first user, on the one hand, the probability that the second user becomes the actual user of the first user can be increased; on the other hand, the potential of the first user to be directed to himself is more convenient. Consumer users display information (eg, advertising).

Optionally, in this embodiment, a trigger button may be embedded in the advertisement information, so that the second user viewing the advertisement information may apply to join the first user who applies the advertisement information by using the trigger button. Social group.

Therefore, the information display method may further include the following steps:

Optionally, the advertisement information may further include a product purchase link provided by the first user that delivers the advertisement information, where the product purchase link may be a purchase link of the product corresponding to the advertisement information, or may be according to the first The purchase link for other products set by the user's needs. Each second user can jump to the corresponding purchase page to purchase the product by clicking the purchase link.

Optionally, in this embodiment, the information display method may further include the following steps:

In this embodiment, the user of the mobile social platform 400 (including the first user and the second user) can share the information to be shared to a designated information publishing platform when needed (eg, WeChat, Sina Weibo, QQ, etc.) ). The information to be shared refers to the information selected by the user on the mobile social platform 400 or the information included in the page that the user stays when the user initiates the sharing request.

In this way, the mobile social platform 400 can be promoted by the above information publishing platform, so that more users join the mobile social platform 400, so that more users pay attention to the advertising information of the mobile social platform 400, and The red packets in the advertisement information attract more second users to pay attention to the corresponding first users.

Optionally, as shown in FIG. 4, the information display method may further include two sub-steps of step S150 and step S160.

Step S150: Receive a receiving request initiated by the second user for the electronic red envelope embedded in the advertisement information, and query whether the advertisement information is a video advertisement.

Step S160, when the advertisement information is a video advertisement, respond to the collection request after the video advertisement plays for a preset time.

In this embodiment, the advertisement information may be a text advertisement, a picture advertisement, or a video advertisement. Wherein, when the advertisement information is a text advertisement or a picture advertisement, each second user may directly receive the electronic red envelope in the advertisement information. When the advertisement information is a video advertisement, the video advertisement may be responded to after the preset time period. In this way, it can be ensured that the second user who receives the electronic red envelope can view the video advertisement to achieve a better promotion effect.

In this embodiment, the first user may also perform information promotion and display on the mobile social platform 400 by holding a game. Therefore, optionally, the information display method may further include the following steps:

The event information published by the first user and the entry uploaded by the second user based on the event information are displayed on the mobile social platform 400.

In implementation, the first server 100 may embed the advertisement information provided by the first user who issues the event information in the event information and the entry. As an embodiment, the advertisement information may be embedded in the event information and the entry in the form of a background picture; as another implementation manner, the event information and the entry may also be embedded in the form of a watermark. In the works. As another implementation manner, the advertisement information may also be inserted in the video file of the event information for some event information published in the form of video.

In this embodiment, the first server 100 can be in communication with the second server 600. The second server 600 refers to a server of each news media, for example, a server of the People's Daily. The first server 100 can obtain various media information such as news, articles or social assessments from the second server 600 and send them to the mobile social platform 400 for presentation. In order to further improve the information display effect, the information display method may further include the following steps:

And embedding the preset second display information in the first media information provided by the second server 600 to obtain the second media information; and sending the second media information to the mobile social platform 400 for display.

Optionally, in this embodiment, the first media information refers to various types of media information that the first server 100 obtains from the second server 600. After the first server 100 obtains the first media information, the preset second display information (such as the promotion information of the mobile social platform 400) may be embedded in the first media information to obtain the second media information. And displaying the second media information on the mobile social platform 400.

In this way, while reading the media information provided by each news client, the second presentation information inserted by the first server 100 can also be read, and the display effect of the second display information can be improved by the influence of each news client.

As shown in FIG. 5, it is a functional block diagram of an information display apparatus 500 provided by an embodiment of the present application. The information display apparatus 500 is applied to the first server 100 of the mobile social platform 400 shown in FIG. 2 . The information display device 500 includes an advertisement display module 510, a recording module 520, an invitation module 530, and an information pushing module 540.

The advertisement display module 510 is configured to display advertisement information delivered by the first user on the mobile social platform 400, and embed the electronic red envelope provided by the first user in the advertisement information.

In this embodiment, the description of the advertisement display module 510 may be specifically referred to the detailed description of step S110 shown in FIG. 3, that is, the step S110 may be performed by the advertisement display module 510.

The recording module 520 is configured to record a communication address of the second user in the mobile social platform 400 when the second user receives the electronic red envelope embedded in the advertisement information.

In the present embodiment, the description of the recording module 520 may be specifically referred to the detailed description of the step S120 shown in FIG. 3, that is, the step S120 may be performed by the recording module 520.

The invitation module 530 is configured to send invitation information to the second user according to the communication address to invite the second user to join the social group established by the first user.

In this embodiment, the description of the invitation module 530 may be specifically referred to the detailed description of step S130 shown in FIG. 3, that is, the step S130 may be performed by the invitation module 530.

The information pushing module 540 is configured to push preset first display information to each second user in the first user social group in response to the first user's information display request.

In the present embodiment, the description of the information pushing module 540 may be specifically referred to the detailed description of the step S140 shown in FIG. 3, that is, the step S140 may be performed by the information pushing module 540.

Optionally, a trigger button may be embedded in the advertisement information. Accordingly, the information display device 500 may further include an adding module 550.

The adding module 550 is configured to add the second user to the social group of the first user in response to a triggering operation of the trigger button by the second user.

In the present embodiment, the description of the adding module 550 can be specifically referred to the detailed description of the related steps in the above content.

Optionally, the information display device 500 may further include a sharing module 560.

The sharing module 560 is configured to share the to-be-shared information to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.

In the present embodiment, the description of the sharing module 560 can be specifically referred to the detailed description of the related steps in the above content.

Optionally, the first server 100 may be in communication with the second server 600, and the information display device 500 may further include a media information display module 570.

The media information display module 570 is configured to embed preset second display information in the first media information provided by the second server 600, obtain second media information, and send the second media information to The mobile social platform 400 performs the presentation.

In this embodiment, the description of the media information display module 570 may be specifically referred to the detailed description of the related steps in the foregoing content.

In summary, the information display method and apparatus provided by the embodiment of the present application embed an electronic red envelope provided by the first user in the advertisement information delivered by the first user, and invite the second user to join when the second user receives the electronic red envelope. The social group established by the first user, and pushes the preset first display information to each second user in the social group when needed. In this way, on the one hand, the information promotion effect of the first user is improved by the setting of the electronic red envelope; on the other hand, by establishing the social group of the first user, the targeted promotion of the information to be displayed is realized, and the uncertainty of information display is reduced. , further improving the information display effect of the first user.

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may also be implemented in other manners. The apparatus embodiments described above are merely illustrative, for example, the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and functionality of possible implementations of apparatus, methods, and computer program products according to various embodiments of the present application. operating. In this regard, each block in the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the logic functions configured to implement the specified logic. Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings. For example, two consecutive blocks may be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or action. Or it can be implemented by a combination of dedicated hardware and computer instructions.

In addition, each functional module in each embodiment of the present application may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.

The functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application, which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including The instructions are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present application. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

It should be noted that, in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply these entities or operations. There is any such actual relationship or order between them. Furthermore, the term "comprises" or "comprises" or "comprises" or any other variations thereof is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device that comprises a plurality of elements includes not only those elements but also Other elements, or elements that are inherent to such a process, method, item, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.

The foregoing is only a specific embodiment of the present application, but the scope of protection of the present application is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope disclosed in the present application. It should be covered by the scope of protection of this application. Therefore, the scope of protection of the present application should be determined by the scope of the claims.

Claims

An information display method is characterized in that it is applied to a first server that provides a mobile social platform, and the method includes:

Displaying advertisement information delivered by the first user on the mobile social platform, where the electronic red envelope provided by the first user is embedded in the advertisement information;

When the second user receives the electronic red envelope embedded in the advertisement information, record the communication address of the second user in the mobile social platform and send the communication address to the first user;

Sending invitation information to the second user in response to the invitation request initiated by the first user to the communication address, to invite the second user to join the social group established by the first user;

And responding to the first user's information display request, pushing the preset first display information to each second user in the first user social group.
The method of claim 1, wherein the advertisement information is further embedded with a trigger button, the method further comprising:

And responding to the triggering operation of the trigger button by the second user, adding the second user to the social group of the first user.
The method according to claim 1 or 2, wherein the method further comprises:

The information to be shared is shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.
The method of claim 3, wherein the method further comprises:

Receiving a receiving request initiated by the second user for the electronic red envelope embedded in the advertisement information, and querying whether the advertisement information is a video advertisement;

When the advertisement information is a video advertisement, the video advertisement advertisement is responded to the collection request after a preset time period.
The method of claim 3, wherein the method further comprises:

Displaying, in the mobile social platform, event information published by the first user and an entry uploaded by the second user based on the event information, the event information and the entry are embedded with a first user that publishes the event information Advertising information provided.
The method of claim 3, wherein the first server is in communication with the second server, the method further comprising:

Embedding preset second display information in the first media information provided by the second server to obtain second media information;

Sending the second media information to the mobile social platform for presentation.
An information display device is characterized in that it is applied to a first server that provides a mobile social platform, and the device includes:

An advertisement display module, configured to display advertisement information delivered by the first user on the mobile social platform, where the electronic red envelope provided by the first user is embedded in the advertisement information;

a recording module, configured to record a communication address of the second user in the mobile social platform when the second user receives the electronic red envelope embedded in the advertisement information;

The invitation module is configured to send the invitation information to the second user according to the communication address, to invite the second user to join the social group established by the first user;

The information pushing module is configured to push the preset first display information to each second user in the first user social group in response to the first user's information display request.
The device according to claim 7, wherein the advertisement information is further embedded with a trigger button, and the device further comprises:

The adding module is configured to add the second user to the social group of the first user in response to a triggering operation of the trigger button by the second user.
The device according to claim 7 or 8, wherein the device further comprises:

The sharing module is configured to share the information to be shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.
The device according to claim 9, wherein the first server is in communication with the second server, the device further comprising:

The media information display module is configured to embed the preset second display information in the first media information provided by the second server, obtain the second media information, and send the second media information to the mobile Social platform for display.