WO2019034160A1 - Procédé et dispositif d'affichage d'informations - Google Patents

Procédé et dispositif d'affichage d'informations Download PDF

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Publication number
WO2019034160A1
WO2019034160A1 PCT/CN2018/101143 CN2018101143W WO2019034160A1 WO 2019034160 A1 WO2019034160 A1 WO 2019034160A1 CN 2018101143 W CN2018101143 W CN 2018101143W WO 2019034160 A1 WO2019034160 A1 WO 2019034160A1
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WO
WIPO (PCT)
Prior art keywords
user
information
advertisement
server
display
Prior art date
Application number
PCT/CN2018/101143
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English (en)
Chinese (zh)
Inventor
吴泽亮
Original Assignee
吴泽亮
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 吴泽亮 filed Critical 吴泽亮
Publication of WO2019034160A1 publication Critical patent/WO2019034160A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1813—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast for computer conferences, e.g. chat rooms
    • H04L12/1822—Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/185—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast with management of multicast group membership
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services

Definitions

  • the present application relates to the field of information technology, and in particular, to an information display method and apparatus.
  • the existing information promotion usually sends the information to be displayed (for example, advertisement information, etc.) to a preset location for display, and passively waits for the user to view. This method depends on whether the user notices the preset position, there is a large uncertainty, and the expected promotion effect cannot be achieved.
  • the purpose of the present application is to provide an information display method and apparatus to improve the promotion effect of information to be displayed.
  • the embodiment of the present application provides a method for displaying information, which is applied to a first server that provides a mobile social platform, and the method includes:
  • a trigger button is also embedded in the advertisement information, and the method further includes:
  • the method further includes:
  • the information to be shared is shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.
  • the method further includes:
  • the advertisement information is a video advertisement
  • the video advertisement advertisement is responded to the collection request after a preset time period.
  • the method further includes:
  • the first server is in communication with the second server, and the method further includes:
  • the embodiment of the present application further provides an information display device, which is applied to a first server that provides a mobile social platform, and the device includes:
  • An advertisement display module configured to display advertisement information delivered by the first user on the mobile social platform, where the electronic red envelope provided by the first user is embedded in the advertisement information;
  • a recording module configured to record a communication address of the second user in the mobile social platform when the second user receives the electronic red envelope embedded in the advertisement information
  • the invitation module is configured to send the invitation information to the second user according to the communication address, to invite the second user to join the social group established by the first user;
  • the information pushing module is configured to push the preset first display information to each second user in the first user social group in response to the first user's information display request.
  • a trigger button is embedded in the advertisement information, and the device further includes:
  • the adding module is configured to add the second user to the social group of the first user in response to a triggering operation of the trigger button by the second user.
  • the device further includes:
  • the sharing module is configured to share the information to be shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.
  • the first server is in communication with the second server, and the device further includes:
  • the media information display module is configured to embed the preset second display information in the first media information provided by the second server, obtain the second media information, and send the second media information to the mobile Social platform for display.
  • the information display method and device provided by the embodiment of the present application embed an electronic red envelope provided by the first user in the advertisement information delivered by the first user, and invite the second user to join the first user when the second user receives the electronic red envelope.
  • the social group and push the preset first presentation information to each second user in the social group when needed.
  • the information promotion effect of the first user is improved by the setting of the electronic red envelope; on the other hand, by establishing the social group of the first user, the targeted promotion of the information to be displayed is realized, and the uncertainty of information display is reduced. , further improving the information display effect of the first user.
  • FIG. 1 is a schematic diagram of interaction between a first server and a second server and a user terminal according to an embodiment of the present application
  • FIG. 2 is a schematic block diagram of a first server according to an embodiment of the present application.
  • FIG. 3 is a schematic flowchart of a method for displaying information according to an embodiment of the present application
  • FIG. 4 is still another schematic flowchart of an information display method according to an embodiment of the present application.
  • FIG. 5 is a functional block diagram of an information display apparatus according to an embodiment of the present application.
  • Icon 100 - first server; 110 - memory; 120 - processor; 130 - communication unit; 200 - user terminal; 300 - network; 400 - mobile social platform; 500 - information display device; 510 - advertisement display module; 520-recording module; 530-invitation module; 540-information push module; 550-add module; 560-sharing module; 570-media information display module; 600-second server.
  • FIG. 1 is a schematic diagram of interaction between a first server 100 and a user terminal 200 according to an embodiment of the present application.
  • the first server 100 can communicate with the user terminal 200 through the network 300 to implement data interaction.
  • the mobile social platform 400 provided by the first server 100 is installed in the user terminal 200, and the user can obtain the service provided by the first server 100 through the mobile social platform 400.
  • the first server 100 can also communicate with the second server 600, and the second server 600 refers to a server of a news media (eg, People's Daily, etc.).
  • a news media eg, People's Daily, etc.
  • the user terminal 200 is preferably a mobile terminal device, such as a smart phone, a tablet computer, an e-book reader, a laptop portable computer, an on-board computer, or a wearable mobile terminal.
  • the mobile social platform 400 is an application (application, APP) that can be installed and run in the user terminal 200.
  • FIG. 2 is a block diagram of a first server 100 provided by an embodiment of the present application.
  • the first server 100 is provided with a mobile social platform 400 that can be downloaded and installed by the user terminal 200.
  • the first server 100 includes an information display device 500, a memory 110, a processor 120, and a communication unit 130.
  • the components of the memory 110, the processor 120, and the communication unit 130 are electrically connected directly or indirectly to implement data transmission or interaction.
  • the information display device 500 includes at least one software module that can be stored in the memory 110 or in an operating system (OS) of the first server 100 in the form of software or firmware.
  • the processor 120 is configured to execute an executable module stored in the memory 110, such as a software function module and a computer program included in the information display device 500, and the like.
  • the processor 120 can execute the computer program upon receiving an execution instruction.
  • the communication unit 130 is configured to establish a communication connection between the first server 100 and an external device (eg, the user terminal 200).
  • the memory 110 can be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read-only memory (PROM). Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like.
  • RAM random access memory
  • ROM read only memory
  • PROM programmable read-only memory
  • EPROM Erasable Programmable Read-Only Memory
  • EEPROM Electric Erasable Programmable Read-Only Memory
  • the processor 120 can be an integrated circuit chip with signal processing capabilities.
  • the processor 120 may also be a general-purpose processor, such as a central processing unit (CPU), a network processing (NP), etc.; or a digital signal processor (DSP) or an application specific integrated circuit (ASIC). ), Field Programmable Gate Array (FPGA), discrete gate or transistor logic or discrete hardware components.
  • the general purpose processor can be a microprocessor or any conventional processor.
  • FIG. 2 is merely illustrative, and the first server 100 may have fewer or more components than FIG. 1 or have a different configuration than that shown in FIG. Furthermore, the components shown in FIG. 2 can be implemented by software, hardware, or a combination thereof.
  • the components included in the user terminal 200 and the second server 600 and the connection relationship between the components are similar to those of the first server 100, and details are not described herein.
  • FIG. 3 is a schematic flowchart of an information display method according to an embodiment of the present application, which is applied to the first server 100 shown in FIG. 2. The specific flow and steps of the information display method are described in detail below with reference to FIG. 3.
  • step S110 the mobile social platform 400 displays advertisement information delivered by the first user, and the electronic red envelope provided by the first user is embedded in the advertisement information.
  • the first user refers to a user who has an advertisement delivery requirement, and may be an enterprise user or an individual user. This embodiment does not limit this.
  • the mobile social platform 400 may be provided with an advertisement display page for displaying advertisement information provided by each first user, and the advertisement information may be a picture advertisement or a video advertisement.
  • the electronic red envelope provided by the first user is embedded in the advertisement information, and the amount and quantity of the electronic red envelope may be set by the first user on the mobile social platform 400.
  • the provider of the electronic red envelope embedded in the advertisement information and the distributor of the advertisement information should be the same user.
  • Step S120 When the second user receives the electronic red envelope embedded in the advertisement information, record the communication address of the second user in the mobile social platform 400 and send the communication address to the first user.
  • the second user may be all users in the mobile social platform 400 that can receive the electronic red envelope.
  • the first server 100 records the communication address of the second user in the mobile social platform 400, and records the communication address. Send to the first user. In this way, the first user can view the communication address of the second user who has received the red envelope in the mobile social platform 400.
  • the communication address of the second user in the mobile social platform 400 may be presented in the form of a nickname and/or an avatar of the second user in the mobile social platform 400. As such, the first user can click on the second user's nickname and/or avatar to communicate with the second user on the mobile social platform 400.
  • step S130 in response to the invitation request initiated by the first user to the communication address, the invitation information is sent to the second user to invite the second user to join the social group established by the first user.
  • the second user who receives the electronic red envelope may have one, two or more, and the user may choose to initiate an invitation request to one of the second users, or may select a batch (or all) in batches.
  • the second user who receives the electronic red envelope initiates an invitation request.
  • the method for the first user to initiate an invitation request to the second user who receives the electronic red envelope may be as follows:
  • the mobile social platform 400 may set an invitation option label in the background of the first user.
  • the first user selects the communication address of the second user that needs to be invited, and clicks the invitation option label, the selected communication address can be initiated.
  • the invitation is invited to invite the selected second user to join the social group established by the first user.
  • the social group may be a fan group of the first user, or an address book.
  • the second user joins the social group of the first user, it can also be understood that the second user pays attention to the first user.
  • Step S140 Push the preset first display information to each second user in the first user social group in response to the information display request of the first user.
  • the first user can push the preset first display information to each second user in the social group when needed.
  • the preset first display information may be an activity promotion of the first user to be carried out in the near future, or may be a product advertisement information of the first user, and the first user may set the first user according to the need. The embodiment does not limit this.
  • the electronic red envelope provided by the first user is embedded in the advertisement delivered by the first user, so that the second user pays attention to the advertisement delivered by the first user while receiving the electronic red envelope, and improves the advertisement of the first user. Promote the effect.
  • the inventor's research finds that the second user can find the advertisement information of the first user in the plurality of advertisement information, indicating that the second user is concerned about the first user and belongs to the potential consumer user of the first user. In this case, after the second user receives the electronic red envelope provided by the first user, if the first user invites the second user to join the social group, the probability of the invitation passing is large.
  • the probability that the second user becomes the actual user of the first user can be increased; on the other hand, the potential of the first user to be directed to himself is more convenient.
  • Consumer users display information (eg, advertising).
  • a trigger button may be embedded in the advertisement information, so that the second user viewing the advertisement information may apply to join the first user who applies the advertisement information by using the trigger button.
  • Social group may be embedded in the advertisement information, so that the second user viewing the advertisement information may apply to join the first user who applies the advertisement information by using the trigger button.
  • the information display method may further include the following steps:
  • the advertisement information may further include a product purchase link provided by the first user that delivers the advertisement information, where the product purchase link may be a purchase link of the product corresponding to the advertisement information, or may be according to the first The purchase link for other products set by the user's needs.
  • Each second user can jump to the corresponding purchase page to purchase the product by clicking the purchase link.
  • the information display method may further include the following steps:
  • the information to be shared is shared to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.
  • the user of the mobile social platform 400 can share the information to be shared to a designated information publishing platform when needed (eg, WeChat, Sina Weibo, QQ, etc.) ).
  • the information to be shared refers to the information selected by the user on the mobile social platform 400 or the information included in the page that the user stays when the user initiates the sharing request.
  • the mobile social platform 400 can be promoted by the above information publishing platform, so that more users join the mobile social platform 400, so that more users pay attention to the advertising information of the mobile social platform 400, and The red packets in the advertisement information attract more second users to pay attention to the corresponding first users.
  • the information display method may further include two sub-steps of step S150 and step S160.
  • Step S150 Receive a receiving request initiated by the second user for the electronic red envelope embedded in the advertisement information, and query whether the advertisement information is a video advertisement.
  • Step S160 when the advertisement information is a video advertisement, respond to the collection request after the video advertisement plays for a preset time.
  • the advertisement information may be a text advertisement, a picture advertisement, or a video advertisement.
  • each second user may directly receive the electronic red envelope in the advertisement information.
  • the advertisement information is a video advertisement
  • the video advertisement may be responded to after the preset time period. In this way, it can be ensured that the second user who receives the electronic red envelope can view the video advertisement to achieve a better promotion effect.
  • the first user may also perform information promotion and display on the mobile social platform 400 by holding a game. Therefore, optionally, the information display method may further include the following steps:
  • the event information published by the first user and the entry uploaded by the second user based on the event information are displayed on the mobile social platform 400.
  • the first server 100 may embed the advertisement information provided by the first user who issues the event information in the event information and the entry.
  • the advertisement information may be embedded in the event information and the entry in the form of a background picture; as another implementation manner, the event information and the entry may also be embedded in the form of a watermark. In the works.
  • the advertisement information may also be inserted in the video file of the event information for some event information published in the form of video.
  • the first server 100 can be in communication with the second server 600.
  • the second server 600 refers to a server of each news media, for example, a server of the People's Daily.
  • the first server 100 can obtain various media information such as news, articles or social assessments from the second server 600 and send them to the mobile social platform 400 for presentation.
  • the information display method may further include the following steps:
  • the first media information refers to various types of media information that the first server 100 obtains from the second server 600.
  • the preset second display information (such as the promotion information of the mobile social platform 400) may be embedded in the first media information to obtain the second media information. And displaying the second media information on the mobile social platform 400.
  • the second presentation information inserted by the first server 100 can also be read, and the display effect of the second display information can be improved by the influence of each news client.
  • FIG. 5 it is a functional block diagram of an information display apparatus 500 provided by an embodiment of the present application.
  • the information display apparatus 500 is applied to the first server 100 of the mobile social platform 400 shown in FIG. 2 .
  • the information display device 500 includes an advertisement display module 510, a recording module 520, an invitation module 530, and an information pushing module 540.
  • the advertisement display module 510 is configured to display advertisement information delivered by the first user on the mobile social platform 400, and embed the electronic red envelope provided by the first user in the advertisement information.
  • the description of the advertisement display module 510 may be specifically referred to the detailed description of step S110 shown in FIG. 3, that is, the step S110 may be performed by the advertisement display module 510.
  • the recording module 520 is configured to record a communication address of the second user in the mobile social platform 400 when the second user receives the electronic red envelope embedded in the advertisement information.
  • the description of the recording module 520 may be specifically referred to the detailed description of the step S120 shown in FIG. 3, that is, the step S120 may be performed by the recording module 520.
  • the invitation module 530 is configured to send invitation information to the second user according to the communication address to invite the second user to join the social group established by the first user.
  • the description of the invitation module 530 may be specifically referred to the detailed description of step S130 shown in FIG. 3, that is, the step S130 may be performed by the invitation module 530.
  • the information pushing module 540 is configured to push preset first display information to each second user in the first user social group in response to the first user's information display request.
  • the description of the information pushing module 540 may be specifically referred to the detailed description of the step S140 shown in FIG. 3, that is, the step S140 may be performed by the information pushing module 540.
  • a trigger button may be embedded in the advertisement information.
  • the information display device 500 may further include an adding module 550.
  • the adding module 550 is configured to add the second user to the social group of the first user in response to a triggering operation of the trigger button by the second user.
  • the description of the adding module 550 can be specifically referred to the detailed description of the related steps in the above content.
  • the information display device 500 may further include a sharing module 560.
  • the sharing module 560 is configured to share the to-be-shared information to the designated information publishing platform in response to the sharing request initiated by the first user and/or the second user.
  • the description of the sharing module 560 can be specifically referred to the detailed description of the related steps in the above content.
  • the first server 100 may be in communication with the second server 600, and the information display device 500 may further include a media information display module 570.
  • the media information display module 570 is configured to embed preset second display information in the first media information provided by the second server 600, obtain second media information, and send the second media information to The mobile social platform 400 performs the presentation.
  • the description of the media information display module 570 may be specifically referred to the detailed description of the related steps in the foregoing content.
  • the information display method and apparatus provided by the embodiment of the present application embed an electronic red envelope provided by the first user in the advertisement information delivered by the first user, and invite the second user to join when the second user receives the electronic red envelope.
  • the social group established by the first user, and pushes the preset first display information to each second user in the social group when needed.
  • the information promotion effect of the first user is improved by the setting of the electronic red envelope; on the other hand, by establishing the social group of the first user, the targeted promotion of the information to be displayed is realized, and the uncertainty of information display is reduced. , further improving the information display effect of the first user.
  • each block in the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the logic functions configured to implement the specified logic. Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings.
  • each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts can be implemented in a dedicated hardware-based system that performs the specified function or action. Or it can be implemented by a combination of dedicated hardware and computer instructions.
  • each functional module in each embodiment of the present application may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.
  • the functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium.
  • the technical solution of the present application which is essential or contributes to the prior art, or a part of the technical solution, may be embodied in the form of a software product, which is stored in a storage medium, including
  • the instructions are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present application.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

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Abstract

La présente invention concerne un procédé et un dispositif d'affichage d'informations, applicables à un premier serveur qui fournit une plateforme sociale mobile. Le procédé consiste : à afficher, sur une plateforme sociale mobile, des informations publicitaires émises par un premier utilisateur, des enveloppes rouges électroniques fournies par le premier utilisateur étant intégrées aux informations publicitaires; lorsqu'un second utilisateur ouvre l'une des enveloppes rouges électroniques, à enregistrer l'adresse de communication du second utilisateur dans la plateforme sociale mobile; en réponse à une demande d'affichage d'informations reçue du premier utilisateur, à envoyer des premières informations d'affichage prédéfinies aux seconds utilisateurs dans un groupe de discussion du premier utilisateur. Ainsi, des informations fournies par le premier utilisateur peuvent être affichées et promues de manière efficace.
PCT/CN2018/101143 2017-08-18 2018-08-17 Procédé et dispositif d'affichage d'informations WO2019034160A1 (fr)

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CN201710713503.7A CN107483218A (zh) 2017-08-18 2017-08-18 信息展示方法及装置

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