CN107045689A - The loading method and system of advertising message in electronics red packet - Google Patents

The loading method and system of advertising message in electronics red packet Download PDF

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Publication number
CN107045689A
CN107045689A CN201610195259.5A CN201610195259A CN107045689A CN 107045689 A CN107045689 A CN 107045689A CN 201610195259 A CN201610195259 A CN 201610195259A CN 107045689 A CN107045689 A CN 107045689A
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advertising message
red packet
file
electronics red
embedded
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文世龙
张毅
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Shenzhen Star Electronic-Commerce Technology Co Ltd
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Shenzhen Star Electronic-Commerce Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/04Payment circuits
    • G06Q20/06Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/04Payment circuits
    • G06Q20/06Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

The invention provides a kind of loading method of advertising message in electronics red packet, including:The advertising message that user uploads is obtained, the advertising message is any one or any combination in text, picture and video;The embedded advertising message in preset e-file;Electronics red packet is generated for the user by the e-file of the embedded advertising message.In addition, also providing a kind of loading system of advertising message in electronics red packet matched with this method.The above method and system can improve the flexibility that advertising message is loaded in electronics red packet.

Description

The loading method and system of advertising message in electronics red packet
Technical field
The present invention relates to technical field of internet application, the loading method and system of advertising message in more particularly to a kind of electronics red packet.
Background technology
With the development of the Internet, applications technology, electronics red packet is more and more applied, and then is transmitted extensively between users.In electronics red packet in the specific implementation, electronics red packet is also equipped with certain displaying pattern so that after the electronics red packet is issued, the electronics red packet carried out with other users is got, and will be shown in the terminal in addition to carrying certain principal amount.
Wherein, electronics red packet can also carry out the displaying of advertising message simultaneously, i.e. advertising message is loaded in electronics red packet, and be shown by the displaying interface of electronics red packet in the displaying that terminal is carried out.
But, the realization of advertising message is configured by server is unified in electronics red packet, that is to say, that the advertising message that user asks obtained electronics red packet to show in the terminal is all consistent, and can not be with flexibly being configured, the loading of advertising message lacks flexibility in electronics red packet.
The content of the invention
Based on this, it is necessary to provide a kind of loading method of advertising message in electronics red packet, methods described can improve the flexibility that advertising message is loaded in electronics red packet.
In addition, there is a need to the loading system for providing advertising message in a kind of electronics red packet, the system can improve the flexibility that advertising message is loaded in electronics red packet.
In order to solve the above technical problems, will adopt the following technical scheme that:
The loading method of advertising message in a kind of electronics red packet, including:
The advertising message that user uploads is obtained, the advertising message is any one or any combination in text, picture and video;
The embedded advertising message in preset e-file;
Electronics red packet is generated for the user by the e-file of the embedded advertising message.
In one of the embodiments, before the step of advertising message that the acquisition user uploads, methods described also includes:
The advertising message uploaded and storage are received, the loading of advertising message in electronics red packet is waited for;
The file store path of the advertising message is obtained, and is stored in database, the database is used to be the corresponding file store path of the user record.
In one of the embodiments, the step of advertising message that the acquisition user uploads, includes:
File store path is obtained from the database;
The advertising message that the user uploads is transferred according to the file store path.
In one of the embodiments, before the step of e-file by the embedded advertising message generates electronics red packet, methods described also includes:
The e-file of the embedded advertising message of storage;
Obtain the corresponding file store path of the e-file storage of the embedded advertising message, and accordingly update in the database be the user record file store path.
In one of the embodiments, the step of e-file by the embedded advertising message generates electronics red packet for the user includes:
The file store path recorded according to the user in database transfers the e-file of the embedded advertising message;
The red packet information of the user is obtained, the encapsulation of the e-file of the red packet information and the embedded advertising message is carried out, generates electronics red packet.
In one of the embodiments, the advertising message includes picture, described to include in preset e-file the step of the embedded advertising message:
Using the preset e-file as base map, synthesize the advertising message and preset e-file obtains being embedded in the e-file of the advertising message.
In one of the embodiments, the advertising message includes video, described to include in preset e-file the step of the embedded advertising message:
The video code conversion of progress advertising message obtains preset video type and distinguishes corresponding video file, and the preset video type is the video type that each terminal system is supported;
The video file is embedded in the preset e-file, each preset video type is obtained and distinguishes corresponding e-file.
In one of the embodiments, methods described also includes:
The granting of electronics red packet is carried out by providing instruction triggers, the targeted customer of electronics red packet is obtained;
The video type that targeted customer supports is obtained by the connection with targeted customer;
The video type supported according to targeted customer transmits the electronics red packet of embedded advertising message to targeted customer.
The loading system of advertising message in a kind of electronics red packet, including:
Advertising message acquisition module, the advertising message for obtaining user's upload, the advertising message is any one or any combination in text, picture and video;
Processing module, for the embedded advertising message in preset e-file;
Red packet generation module, electronics red packet is generated for the e-file by the embedded advertising message for the user.
In one of the embodiments, the system also includes:
Advertisement memory module, for receiving the advertising message uploaded and storage, waits for the loading of advertising message in electronics red packet;
Path logging modle, for obtaining the file store path of the advertising message, and is stored in database, the database is used to be the corresponding file store path of user record.
In one of the embodiments, the advertising message acquisition module includes:
Path acquiring unit, for obtaining file store path from the database;
Unit is transferred in advertisement, for transferring the advertising message that the user uploads according to the file store path.
In one of the embodiments, the system also includes:
E-file memory module, the e-file for storing the embedded advertising message;
Routing update module, the corresponding file store path of e-file storage for obtaining the embedded advertising message, and accordingly update in the database be the user record file store path.
In one of the embodiments, the processing module includes:
File transfers unit, and the file store path for being recorded according to the user in database transfers the e-file of the embedded advertising message;
Encapsulation unit, the red packet information for obtaining the user carries out the encapsulation of the e-file of the red packet information and the embedded advertising message, generates electronics red packet.
In one of the embodiments, the advertising message includes picture, and the processing module is further used for using the preset e-file as base map, synthesizes the advertising message and preset e-file obtains being embedded in the e-file of advertising message.
In one of the embodiments, the advertising message includes video, and the processing module includes:
Video code conversion unit, obtains preset video type for carrying out the video code conversion of advertising message and distinguishes corresponding video file, the preset video type is the video type that each terminal system is supported;
Video embedded unit, for the video file to be embedded in into the preset e-file, obtains each preset video type and distinguishes corresponding e-file.
In one of the embodiments, the system also includes:
Targeted customer's acquisition module, the granting for carrying out electronics red packet by providing instruction triggers, obtains the targeted customer of electronics red packet;
Video type identification module, for obtaining the video type that targeted customer supports by the connection with targeted customer;
Transfer module, the video type for being supported according to targeted customer transmits the electronics red packet of embedded advertising message to targeted customer.
As shown from the above technical solution, electronics red packet is obtained in user's request, during granting in order to carry out electronics red packet, server will obtain the advertising message that this user uploads, the advertising message can be text, any one in picture and video or any combination, the embedded advertising message in preset e-file, electronics red packet is generated for user by the e-file of embedded advertising message, thus just the desired advertising message of user is loaded onto in electronics red packet, and then can be intended in electronics red packet add any advertising message, improve the flexibility that advertising message is loaded in electronics red packet.
Brief description of the drawings
Fig. 1 is the flow chart of the loading method of advertising message in electronics red packet in one embodiment.
Fig. 2 is the flow chart of the loading method of advertising message in electronics red packet in another embodiment.
Fig. 3 is the method flow diagram of the advertising message of acquisition user's upload in Fig. 1.
Fig. 4 is the flow chart of the loading method of advertising message in electronics red packet in another embodiment.
Fig. 5 is the method flow diagram for generating electronics red packet in Fig. 1 for user by the e-file of embedded advertising message.
Fig. 6 is the implementation process figure of the e-file of embedded advertising message in one embodiment.
Fig. 7 is the method flow diagram of the embedded advertising message in preset e-file in Fig. 1.
Fig. 8 is the flow chart of the loading method of advertising message in electronics red packet in another embodiment.
Fig. 9 is the structural representation of the loading system of advertising message in electronics red packet in one embodiment.
Figure 10 is the structural representation of the loading system of advertising message in electronics red packet in another embodiment.
Figure 11 is the structural representation of advertising message acquisition module in Figure 10.
Figure 12 is the structural representation of the loading system of advertising message in electronics red packet in another embodiment.
Figure 13 is the structural representation of processing module in Fig. 9.
Figure 14 is the structural representation of processing module in Fig. 9.
Figure 15 is the structural representation of the loading system of advertising message in electronics red packet in another embodiment.
Embodiment
Embodying the exemplary embodiment of feature of present invention and advantage will describe in detail in the following description.It should be understood that the present invention can have various changes in different embodiments, it is neither departed from the scope of the present invention, and explanation therein and diagram are treated as purposes of discussion in itself, and is not used to the limitation present invention.
In one embodiment, as shown in figure 1, in a kind of electronics red packet advertising message loading method, including:
Step 110, the advertising message that user uploads is obtained, advertising message is any one or any combination in text, picture and video.
Advertising message is used to provide ad content, is that user uploads when initiating the application request of electronics red packet.
Firstly the need of explanation, signified user can be personal user or enterprise customer, and be present with the data mode of identity.
The advertising message carried out in the terminal logged in user is uploaded, and server acquires advertising message.
Step 130, the embedded advertising message in preset e-file.
Preset e-file can be any one independent e-file, for example, picture, Webpage(Html files), video etc..Used preset e-file can be that server is uniformly provided, can also multiple e-files for being provided server of user choose and obtain, it can also be obtained, herein without enumerating, be adjusted the need for being runed according to reality by other customized modes.
Step 150, electronics red packet is generated for user by the e-file of embedded advertising message.
By in the e-file of embedded advertising message additional red packet information just obtain the electronics red packet generated for user.Due to embedded in advertising message, therefore, it is possible to realize the loading of advertising message in electronics red packet, and with the granting of electronics red packet, advertising message is carried to transmit therewith, and because e-file exists all the time, embedded advertising message also will be retained and be continued.
Process as described above is applied to carry out the provider of e-file.In one embodiment, the provider of e-file also will as electronics red packet generation side, wherein, electronics red packet generation side can be enterprise customer commission specific channel or personal user in itself.
The provider of e-file can be that operation maintenance personnel realizes manipulation.
For example, electronics red packet generation side can be the red packet business website of enterprise customer's correspondent bank.But for personal user, it can also initiate electronics red packet application by the electronics red packet maker response being equipped with terminal device, and after uploading advertising message, server embedded in the e-file of advertising message by being provided for it, and then generate the electronics red packet itself asked.
In one embodiment, before step 110, this method is as shown in Fig. 2 also include:
Step 210, the advertising message uploaded and storage are received, to wait for the loading of advertising message in electronics red packet.
Step 230, the file store path of advertising message is obtained, and is stored in database, database is used to be the corresponding file store path of user record.
Server receives the advertising message for obtaining user's upload, and stores.It is also that it is associated with e-file in the advertising message stored, in order to indicate the follow-up target electronic file carried out corresponding to advertising message insertion.
With the storage of advertising message in the server, also corresponding file store path is stored in database, using a record in database as user, and then the file store path stored in server through database to transfer the advertising message for waiting for handling, improve the order of processing.
And for the advertising message storage carried out in server, by the record of file store path in database, memory space can be made full use of, the flexible storage of advertising message is carried out, the flexibility of storage is improved.
Pass through process as described above, when server receives the advertising message of a large number of users upload, the storage of advertising message and the subsequent treatment for being recorded as server of file store path provide buffering, and then server burden occurs beyond the situation of load caused by avoiding concurrent request excessive, is conducive to strengthening the performance of server.
Further, in the present embodiment, step 110 as shown in figure 3, including:
Step 111, file store path is obtained from database.
Step 113, the advertising message uploaded according to file store path calling and obtaining user.
As previously described, database is the corresponding file store path of each user record for uploading advertising message, to transfer the e-file of advertising message or embedded advertising message corresponding to the user.
Therefore, for the acquisition of advertising message in server, file store path will be obtained first from database, the advertising message of relative users upload is transferred from the file of storage according still further to file store path, in order to the embedded advertising message in e-file.
In one embodiment, before step 150, as shown in figure 4, this method also includes:
Step 310, the e-file of embedded advertising message is stored.
Step 330, the corresponding file store path of the e-file storage of embedded advertising message is obtained, and accordingly updates the data the file store path in storehouse for user record.
After the insertion of advertising message in completing e-file, be embedded in the storage of the e-file of advertising message, its apllied electronics red packet is generated for relative users to wait.
The renewal of file store path has been carried out in database for user, it is updated to be embedded in the file store path corresponding to the e-file storage of advertising message, just processing procedure of the advertising message in e-file is completed, it is follow-up only to be handled obtained e-file the electronics red packet that can obtain being loaded with advertising message.
Further, in the present embodiment, step 150 as shown in figure 5, including:
Step 151, the file store path recorded according to user in database transfers the e-file of embedded advertising message.
Pass through the execution of step 151, you can the e-file that embedded in advertising message is obtained, to carry out the generation of electronics red packet.
Step 153, the red packet information of user is obtained, the encapsulation of the e-file of the red packet information and embedded advertising message is carried out, generates electronics red packet.
The red packet information of user includes the principal amount corresponding to electronics red packet, the interactive interface and timer of electronics red packet, the interactive interface of electronics red packet is available for carrying out the interface of electronics red packet operation in the terminal for realizing user, and then realizes the triggering of the various operational orders carried out in terminal to electronics red packet.
By the electronics red packet application of initiation, the red packet information being consistent with electronics red packet application is obtained, the red packet information corresponds to the user for initiating electronics red packet application.
It is pointed out that the electronics red packet application initiated is used to realize that personal user or enterprise customer apply for the electronics red packet that one or batch are present.
Electronics red packet application has comprised at least the principal amount and other attributes of electronics red packet.Any user is being obtained, i.e., during the electronics red packet application that foregoing enterprise customer or personal user initiate, electronics red packet application is being responded, acquisition and the red packet information that principal amount is consistent in electronics red packet application.
Red packet information, which is embedded into e-file, just can realize the generation of electronics red packet, and thus resulting electronics red packet carries advertising message and red packet information just based on e-file.
Herein it should be noted that the e-file of embedded advertising message is actually to exist as the big envelope of electronics red packet, the presence pattern of electronics red packet is which defined.
In one embodiment, advertising message includes picture, and step 130 includes:
Using preset e-file as base map, synthesize advertising message and preset e-file obtains being embedded into the e-file of advertising message.
When preset e-file and advertising message is all picture, it is to obtain the fusion of image content and the corresponding content of advertising message in preset e-file to the purpose that preset e-file is pre-processed, and then ensure bandwagon effect.
The advertising message that is carried out and the building-up process of preset e-file can be realized in the following way:
Mode(1), the picture splicing between preset e-file and advertising message is carried out on preset e-file, and frame is set in the stitching portion of advertising message and preset e-file or emergence processing is carried out, to ensure display effect;
Mode(2), synthesized preset e-file and advertising message as two figure layers, to re-generate single picture;
Mode(3)Using preset e-file as base map, synthesis advertising message obtains single picture, so that embedded in the e-file of advertising message in different system, for example, it will not can not be well matched with together due to the difference of displaying ratio in IOS, Android or Windows, it is ensured that bandwagon effect, also will further improve the speed that picture is rendered.
In the specific implementation, will be in mode(3)As preferred implementation, realized under the manipulation of operation maintenance personnel.
The advertising message of its own can be embedded in e-file by any user, and then generate corresponding electronics red packet, in order to be transmitted in the whole network domain.
As shown in fig. 6, user uploads the advertising message of its own, i.e., step 510 is performed in the terminal corresponding to user.It is emphasized that user can be personal user or enterprise customer, and exist as electronics red packet issuer.
In server, the advertising message of upload is stored, and corresponding file store path is also stored in database, i.e. process indicated by execution step 520 and step 530.
The operation maintenance personnel on backstage carries out the synthesis of preset e-file and advertising message, the picture synthesized by the file store path stored in database, and stores, and corresponding file store path is updated in database, as shown in step 540 to step 560.
Terminal corresponding to user will obtain the picture of synthesis, to obtain embedded in advertising message in the electronics red packet for being available for providing, the electronics red packet.
In one embodiment, advertising message include video, step 130 as shown in fig. 7, comprises:
Step 131, the video code conversion for carrying out advertising message obtains preset video type and distinguishes corresponding video file, and preset video type is the video type of each terminal system support.
Preset video type refers to the video type that each terminal is supported.In other words, according to the difference of terminal institute runtime, the video type supported is also different, therefore, by all systems that can be run using terminal as foundation, obtains various video type, and then be used as preset video type.
For preset video type, the video file corresponding to each preset video type is obtained to advertising message progress video code conversion, the video file corresponding to the preset video type can be played in the terminal for supporting the preset video type.
Step 133, video file is embedded in preset e-file, each preset video type is obtained and distinguishes corresponding e-file.
As previously described, for an advertising message, after the video file corresponding to each preset video type is obtained, the insertion of video file will be carried out one by one, obtain each preset video type and distinguish corresponding, and embedded in the e-file of video file.
By process as described above, the various video types supported by terminal corresponding e-file has been ready for.The e-file carries advertising message by the video file corresponding to embedded corresponding video type, and then the various video types that terminal is supported can be adapted to, improve the smoothness that the adaptivity and electronics red packet of advertising message transmission are shown in the terminal.
During as described above, it is implemented and illustrated in fig. 6 to implement process similar.It can be handled accordingly after the advertising message of upload is received.
Further, in the present embodiment, as shown in figure 8, method as described above also includes:
Step 610, the granting of electronics red packet is carried out by providing instruction triggers, the targeted customer of electronics red packet is obtained.
Step 630, the video type that targeted customer supports is obtained by the connection with targeted customer.
The video type for obtaining targeted customer's support is recognized when setting up and being connected with targeted customer.For example, targeted customer carries out the application of electronics red packet by initiating request, upon receipt of the request, according to request header(Request Headers)Attribute, e.g., User-Agent judges the machine models of terminal, thus obtain targeted customer support video type.
Step 650, the video type supported according to targeted customer transmits the electronics red packet of embedded advertising message to targeted customer.
It, which is transmitted, to targeted customer supports electronics red packet, the video type of advertising message is the video type that targeted customer is supported i.e. in electronics red packet, carried out electronics red packet granting and targeted customer are adapted, when targeted customer can be smooth in row electronics red packet advertising message broadcasting.
It should be further stated that, user is when carrying out the granting of electronics red packet to targeted customer, it is the granting that electronics red packet is carried out by transfer of server, therefore, video type corresponding electronics red packet can also be supported the granting phase by targeted customer in the case, advertising message transmission and the realization of electronics red packet as described above can be applied to any situation.
In other embodiments, also the broadcasting of advertising message can be realized by embedded player in e-file, entered without paying close attention to the video type that terminal can be supported.
In one embodiment, the granting instruction of triggering electronics red packet carries out the granting of electronics red packet, so that after transmitting embedded advertising message, method as described above also includes:
Other users are in response to the granting of electronics red packet, and the electronics red packet for intercepting triggering gets instruction.
Obtain electronics red packet and get instruction, the display of advertising message in instruction progress electronics red packet is got according to electronics red packet, and the red packet information processing electronics red packet that is encapsulated by electronics red packet is got.
Specifically, the electronics red packet granting carried out includes the dispensing and forwarding of electronics red packet.Wherein, the dispensing of electronics red packet refers to the electronics red packet distribution process carried out using a large number of users as targeted customer, for example, enterprise customer issues a large amount of electronics red packets under a certain scene, a large amount of personal users participate in, and the process for the operation acquisition electronics red packet for passing through triggering;The forwarding of electronics red packet then refers to the process of that a user sends electronics red packet to other users.
Wherein, involved other users are the targeted customer during electronics red packet is provided, and the targeted customer is any one or multiple personal users.
As previously described, electronics red packet encapsulates red packet information, red packet information includes the interactive interface of electronics red packet, therefore, when any user is responded by terminal device to the granting of electronics red packet, interactive interface triggering electronics red packet by electronics red packet is got into instruction, and then realizes the access of electronics red packet and cashes.
Obtaining when getting instruction of electronics red packet, on the one hand, the display of advertising message embedded in e-file will be carried out, for example, showing corresponding advertising pictures, text even video etc.;On the other hand, it will consult, even cash the electronics red packet currently held.
Further, the access of electronics red packet refers to the process of the principal amount for checking that this electronics red packet is carried;The interaction cashed between the resource amount of money initiation bank for referring to contain according to red packet packet in electronics red packet of electronics red packet, and then enabling the bank account of user to receive the fund of electronics red packet issuer payment, the interaction between signified bank is the bank of deposit of user and electronics red packet issuer is used to generating interacting between the bank corresponding to electronics red packet.
It should be noted that getting for electronics red packet, it may be desired to only consulted, without getting, to treat the forwarding again for subsequently getting or directly carrying out this electronics red packet;Can also directly it be got after access, herein without limiting.
But, for the advertising message being embedded in electronics red packet on e-file, it is shown during the access of electronics red packet, to ensure the validity of advertising message, and can also be continued when subsequently being provided again.
In one embodiment, the granting instruction of triggering electronics red packet carries out the granting of electronics red packet, using transmit the process of embedded advertising message as:By providing the corresponding issue address of instruction triggers electronics red packet, issue address is sent to other users, the electronics red packet of advertising message is embedded in other users granting by issuing address.
Providing for electronics red packet can be realized by the transmission of itself, can also be published in specific Webpage, be realized by the granting of the corresponding network address of this Webpage, wherein, the network address is the corresponding issue address of electronics red packet.
User is by receiving issue address, you can carry out the access of the corresponding web page page, and then obtains being published on the electronics red packet of Webpage.
It should be noted that, the electronics red packet is still to be generated by the e-file of embedded advertising message, therefore, user also carries out the display of advertising message when getting electronics red packet, and the e-file of embedded advertising message can be retained after getting, to generate used big envelope as Subsequent electronic red packet, and then make it that advertising message is continued, and constantly transmitted between each user.
The realization of advertising message as described above, in being embedded e-file due to it, therefore, any means can be passed through, for example, instant messaging tool, JICQ etc. are transmitted, and any terminal device can be received and presented, and then cause the transmission of advertising message platform need not be relied on to realize, can cross-system, cross-platform, cross-domain transmission.
In the prior art, the hair of electronics red packet, rob and neck be all based on platform realization, depart from platform can not then realize.Specifically, user is after red packet is received, takes red packet apart and get red packet.Such as need to forward red packet, then need to generate a new electronics red packet in platform again, and the link of the electronics red packet is sent to good friend, good friend carries out getting for electronics red packet by being linked on the platform.Overall process complex steps, and the amount of money numeral of electronics red packet is included in the platform account of the user detecting when electronics red packet is got, now, the transmission data end of chain (EOC) of the electronics red packet, the continuity of data is low.
Therefore, on the basis of the transmission of foregoing advertising message is realized, the granting instruction of triggering electronics red packet carries out the granting of electronics red packet, to transmit the process of embedded advertising message in one embodiment, including:
According to the operation of preset dispensing strategy triggering distributing electronic red packet;
According to the dispensing for delivering strategy progress electronics red packet in corresponding scene, to respond the operation of distributing electronic red packet;
User's operation in scene is detected in the dispensing of electronics red packet, and targeted customer is obtained according to user's operation, electronics red packet is issued to targeted customer.
Further, dispensing strategy has been pre-configured with, the dispensing strategy includes controlling the supply volume of electronics red packet dispensing, release time, the monitoring delivered and delivers object etc..Wherein, the release time can realize that the timing of electronics red packet is delivered;The monitoring of dispensing is used to control the electronics red packet generated corresponding state in the dispensing currently carried out, and this is pointed out.
The launch process of electronics red packet will be dispensing that batch electronics red packet is carried out to a large number of users, it is therefore desirable to this is monitored, in order to be adjusted in time.
Specifically, according to the state of preset dispensing strategy monitoring electronics red packet, and according to the dispensing of the state of electronics red packet adjustment electronics red packet.
The state of electronics red packet includes having got number, does not get number, visit capacity and release time etc..In the electronics red packet carried out delivers scene, visit capacity refers to that electronics red packet delivers the visit capacity of user in the page.Quantity, temporal monitoring and equilibrium are carried out according to the state of the electronics red packet obtained by monitoring.
For example, there is provided two scenes carry out the dispensing of electronics red packet, wherein, for each scene, electronics red packet issuer can be an enterprise customer or multiple enterprise customers.And for an enterprise customer, it can carry out the dispensing of the electronics red packet itself generated in two scenes.
Specifically, in one scene during the arrival time release time limit value of electronics red packet, the dispensing of electronics red packet in the scene is terminated, and preparation is distributed to another scene in the excess electron red packet that the scene is delivered, data and temporal monitoring and equilibrium just thus are carried out to electronics red packet.
The electronics red packet carried out according to certain dispensing strategy, which is delivered, to be carried out in corresponding scene, and the scene will be presented in the display interface of terminal device offer, and the dispensing of electronics red packet in the scene is presented by certain dynamic effect.
In the dispensing of electronics red packet, by detecting the operation of user for the display interface that electronics red packet is delivered to be presented, for example, detect the operation for robbing red packet that any user is triggered, to obtain targeted customer, and then electronics red packet is sent to targeted customer so that targeted customer holds this electronics red packet.
The batch for realizing electronics red packet by this process is delivered, the electronics red packet of Mass production is launched to a large number of users so that the electronics red packet of generation is held by a large number of users, and is constantly circulated between each user, with being continuously increased for circulation number of times, transmission Data-Link is also constantly increasing.
The realization delivered for electronics red packet, is applied in various scenes according to the launch process set in dispensing strategy.For example, handled for a certain business in bank, the issue address of electronics red packet is carried in being notified in success transacting business, after bank-user success transacting business is detected, the notice of successfully transacting business is sent to bank-user, getting for electronics red packet can be carried out so that user consults and clicks directly on the issue address of electronics red packet.
During the getting of this electronics red packet, the display for the prompting page that advertising message and electronics red packet to carrying are got, so that user consults and then completes getting for electronics red packet.
It follows that in the dispensing of electronics red packet, can be distributed in the specific page, and electronics red packet is sent to targeted customer by the transmission of corresponding reference address.
Further, in the present embodiment, electronics red packet is issued to after targeted customer, method as above also includes:
In the granting that electronics red packet is carried out to targeted customer, the storage of electronics red packet in targeted customer is carried out, the electronics red packet of storage, which gets instruction triggers by electronics red packet the designated amounts between associated bank are initiated according to red packet information, to be paid;
Electronics red packet to be stored reaches that carry out electronics red packet after the threshold value of setting gets prompting.
Targeted customer is by triggering user's operation come during obtaining electronics red packet, for example, during targeted customer robs red packet, when meeting prerequisite by user's operation in triggering, it is determined that getting electronics red packet, and storing.
Page prompts are carried out after the electronics red packet of storage reaches the threshold value of setting, to point out the space for being used to store electronics red packet full, it is necessary to which user gets electronics red packet, to get the space of cleaning storage by electronics red packet, so as to continue to store electronics red packet.
In any electronics red packet of storage, when listening to electronics red packet and getting instruction, triggering carries out the access of electronics red packet and cashed, and the designated amounts payment process between associated bank is necessarily accompanied with the process.
Wherein, described associated bank refers to the bank of deposit of electronics red packet dispensing side and the bank of deposit of targeted customer.In the getting of electronics red packet, the bank of deposit for also initiating electronics red packet dispensing side releases to the principal amount freezed in electronics red packet dispensing side bank account, and is transferred accounts to the bank account of targeted customer.
Pass through process as described above, the operation behavior in electronics red packet is have detected, and carries out the storage of electronics red packet, thus will avoid to obtain the malicious operation that electronics red packet occurs, the hit rate algorithm of electronics red packet is optimized, effective control during electronics red packet is delivered is realized.
In one embodiment, the operation triggered in electronics red packet is the operation of forwarding electronic red packet, then the granting instruction for triggering electronics red packet carries out the granting of electronics red packet, to transmit the process of embedded advertising message in another embodiment, including:
The operation of the forwarding electronic red packet triggered in detection electronics red packet;
According to the operation of forwarding electronic red packet obtain targeted customer, and to targeted customer carry out electronics red packet forwarding.
It is different from the dispensing of electronics red packet, the electronics red packet for triggering the operation of forwarding electronic red packet is that a user is held, it can be the electronics red packet that user holds and do not got, can also user locally generated, for example, generated by the red packet maker for calling own terminal equipment to be configured.
Pass through the forwarding triggered in electronics red packet so that the electronics red packet is sent into the terminal device of another user, i.e. targeted customer by the terminal device being currently located, and then cause targeted customer to hold the electronics red packet.
, wherein it is desired to which explanation is, on the one hand, the electronics red packet forwarding carried out to targeted customer can be the forwarding of actual electronics red packet or the forwarding for issuing address of the electronics red packet place issue page;
On the other hand, the electronics red packet forwarding realized can be realized by any means in terminal device, for example, the instrument such as red packet maker own communication module, short message application, social networking application, mail, it will be determined herein without limiting according to user preferences or actual scene.
Pass through process as described above so that electronics red packet can constantly be transmitted between each user, thus, will further increase transmission Data-Link, possess very high electronics red packet circulation efficiency.
In one embodiment, red packet information as described above further comprises timer, and method as above also includes:
The transmission of electronics red packet is monitored, with the transmission data of recorded electronic red packet, and the timer carried in the red packet information for passing through electronics red packet carries out the Validity control of electronics red packet.
In the transmission of electronics red packet, electronics red packet is constantly forwarded, forwarding will all record the data of forwarding every time, the data include targeted customer, address information and hop count of forwarding etc., and send the data in the red packet manager of distal end, in order to which the transmission to electronics red packet is monitored and is controlled.
On the other hand, due to having carried timer in electronics red packet, timer sets effective time, the validity for controlling electronics red packet, therefore, and forwarding must all be carried out each time in the effective time content of electronics red packet, for example, effective time can be 24 hours.
With the forwarding of electronics red packet, hop count is more, advertising message degree of transitivity entrained by it is also more, by way of user it is more, therefore, for once forwarding in compared with the prior art, the transmission Data-Link of electronics red packet is greatly increased, while also substantially increasing the data continuity of advertising message, is provided convenience to obtain the related data of more users, and then be conducive to increasing data source, it is that precisely dispensing lays the foundation follow-up advertising message.
In addition, it should be noted that, the realization of electronics red packet as described above is simultaneously not needed upon platform, such as any third-party platform, user generates and sent after electronics red packet, corresponding principal amount is frozen in its bank account, until when other users acknowledge receipt of simultaneously this electronics red packet of successful redemption, corresponding principal amount being released and freezes and is forwarded in the bank account corresponding to other users.
The principal amount of middle electronics red packet is stored into platform account compared with the prior art, the record for transmitting/receiving the only progress amount of money transfer in platform of electronics red packet, either for sending the user of electronics red packet still for receiving the user of electronics red packet, actual principal amount is all in platform account, thus the band safety problem of fund is just carried out, the financial risks of third-party platform are there are, and it is relatively complicated to withdraw deposit.
And in electronics red packet as described above, the corresponding principal amount of electronics red packet directly circulates with the transmission of electronics red packet in corresponding bank account, and and in the absence of resource risk, it is safe, and simplicity of withdrawing deposit.
Advertising message transmission provided herein and electronics red packet are realized being capable of Support center framework and distributed structure/architecture.
Wherein, center framework uses the framework of server, including bank server, user terminal and accessing control server, and bank server is used to handle cash flow, monitoring and granting situation, the issue of examination & verification electronics red packet of access electronics red packet;User terminal can be enterprise UE terminal, for initiate the application of electronics red packet, electronics red packet state consult;Accessing control server is then used to carry out data maintenance.
In the electronics red packet that this center framework is realized, user directly can rob red packet on the Webpage that bank is provided, the red packet issued with the Webpage obtained by bank, and store.
In distributed structure/architecture, e-file can be picture file, be packaged with picture file and obtain electronics red packet, and each electronics red packet carries resolver, without relying on platform just can realize self-operating.
For example, under picture file, e-file is presented in the form of picture thumbnail insertion link in the user terminal, and directly advertising message, red packet information can also be presented on picture file.
In addition, it directly can locally carry out a series of flows involved by electronics red packet as described above, and related data processing is carried out local, without relying on server.
In one embodiment, a kind of loading system of advertising message in electronics red packet, the system have been also correspondingly provided as shown in figure 9, including advertising message acquisition module 710, processing module 730 and red packet generation module 750, wherein:
Advertising message acquisition module 710, the advertising message for obtaining user's upload, advertising message is any one or any combination in text, picture and video.
Processing module 730, for the embedded advertising message in preset e-file.
Red packet generation module 750, electronics red packet is generated for the e-file by embedded advertising message for user.
In one embodiment, system as described above is as shown in Figure 10, in addition to advertisement memory module 810 and path logging modle 830.
Advertisement memory module 810, for receiving the advertising message uploaded and storage, to wait for the loading of advertising message in electronics red packet.
Path logging modle 830, for obtaining the file store path of advertising message, and is stored in database, database is used to be the corresponding file store path of user record.
In one embodiment, advertising message acquisition module 710 is as shown in figure 11, including unit 713 is transferred in path acquiring unit 711 and advertisement, wherein:
Path acquiring unit 711, for obtaining file store path from database.
Unit 713 is transferred in advertisement, for the advertising message uploaded according to file store path calling and obtaining user.
In another embodiment, as shown in figure 12, system as described above also includes e-file memory module 910 and routing update module 930, wherein:
E-file memory module 910, the e-file for storing embedded advertising message.
Routing update module 930, stores corresponding file store path, and accordingly update the data the file store path in storehouse for user record for obtaining the e-file of embedded advertising message.
Further, in the present embodiment, as shown in figure 13, processing module 730 transfers unit 731a and encapsulation unit 733a including file, wherein:
File transfers unit 731a, and the file store path for being recorded according to user in database transfers the e-file of embedded advertising message.
Encapsulation unit 733a, the red packet information for obtaining user carries out the encapsulation of the e-file of red packet information and embedded advertising message, generates electronics red packet.
In one embodiment, advertising message includes picture, then processing module 730 is further used for using preset e-file as base map, synthesizes advertising message and preset e-file obtains being embedded in the e-file of advertising message.
In another embodiment, advertising message includes video, as shown in figure 14, and processing module 730 includes video code conversion unit 731b and video embedded unit 733b, wherein:
Video code conversion unit 731b, obtains preset video type for carrying out the video code conversion of advertising message and distinguishes corresponding video file, preset video type is the video type that each terminal system is supported.
Video embedded unit 733b, for video file to be embedded in preset e-file, obtains each preset video type and distinguishes corresponding e-file.
Further, in the present embodiment, system as described above is as shown in figure 15, in addition to targeted customer's acquisition module 1010, video type identification module 1030 and transfer module 1050, wherein:
Targeted customer's acquisition module 1010, the granting for carrying out electronics red packet by providing instruction triggers, obtains the targeted customer of electronics red packet.
Video type identification module 1030, for obtaining the video type that targeted customer supports by the connection with targeted customer.
Transfer module 1050, the video type for being supported according to targeted customer transmits the electronics red packet of embedded advertising message to targeted customer.
In one embodiment, system as described above also includes getting intercepting module and getting processing module, wherein:
Get and intercept module, for granting of the other users in response to electronics red packet, the electronics red packet for intercepting triggering gets instruction.
Processing module is got, instruction is got for obtaining electronics red packet, the display that instruction carries out advertising message in electronics red packet is got according to electronics red packet, and the red packet information processing electronics red packet encapsulated by electronics red packet is got.
In one embodiment, it is the granting of progress electronics red packet, system as described above also includes providing module, and the granting module includes issue trigger element, dispensing unit and user's operation response unit.
Trigger element is issued, for the operation according to preset dispensing strategy triggering distributing electronic red packet.
Unit is delivered, for according to the dispensing for delivering strategy progress electronics red packet in corresponding scene, to respond the operation of distributing electronic red packet.
User operates response unit, for detecting user's operation in scene in the dispensing of electronics red packet, and operates targeted customer according to user, electronics red packet is issued into targeted customer.
Further, system as described above also includes red packet memory module and gets reminding module, wherein:
Red packet memory module is used in the granting that electronics red packet is carried out to targeted customer, carries out the storage of electronics red packet in targeted customer, and the electronics red packet of storage, which gets instruction triggers by electronics red packet the designated amounts between associated bank are initiated according to red packet information, to be paid;
Get reminding module and be used for electronics red packet to be stored and reach that carry out electronics red packet after the threshold value of setting gets prompting.
In one embodiment, the operation triggered in electronics red packet is the operation of forwarding electronic red packet, and providing module includes operation detection unit and retransmission unit, wherein:
Operation detection unit is used for the operation for detecting the forwarding electronic red packet in electronics red packet;
Retransmission unit be used for according to the operation of forwarding electronic red packet obtain targeted customer, and to targeted customer carry out electronics red packet forwarding.
In another embodiment, red packet information further comprises timer, then system as described above also includes red packet transmission control module, red packet transmission control module is used for the transmission for monitoring electronics red packet, with the transmission data of recorded electronic red packet, and the timer carried in the red packet information for passing through electronics red packet carries out the Validity control of electronics red packet.
One of ordinary skill in the art will appreciate that realizing all or part of step of above-described embodiment can be completed by hardware, the hardware of correlation can also be instructed to complete by program, described program can be stored in a kind of computer-readable recording medium, storage medium mentioned above can be read-only storage, disk or CD etc..
Although describing the present invention with reference to several exemplary embodiments, it is to be understood that, term used is explanation and exemplary and nonrestrictive term.Because the present invention can be embodied without departing from the spiritual or substantive of invention in a variety of forms, it is to be understood that, above-mentioned embodiment is not limited to any foregoing details, and should widely be explained in the spirit and scope that appended claims are limited, therefore the whole changes fallen into claim or its equivalent scope and remodeling all should be appended claims and covered.

Claims (16)

1. the loading method of advertising message in a kind of electronics red packet, it is characterised in that including:
The advertising message that user uploads is obtained, the advertising message is any one or any combination in text, picture and video;
The embedded advertising message in preset e-file;
Electronics red packet is generated for the user by the e-file of the embedded advertising message.
2. according to the method described in claim 1, it is characterised in that it is described the step of obtain the advertising message that user uploads before, methods described also includes:
The advertising message uploaded and storage are received, the loading of advertising message in electronics red packet is waited for;
The file store path of the advertising message is obtained, and is stored in database, the database is used to be the corresponding file store path of the user record.
3. method according to claim 2, it is characterised in that include the step of the advertising message that the acquisition user uploads:
File store path is obtained from the database;
The advertising message that the user uploads is transferred according to the file store path.
4. according to the method described in claim 1, it is characterised in that before the step of e-file by the embedded advertising message generates electronics red packet, methods described also includes:
The e-file of the embedded advertising message of storage;
Obtain the corresponding file store path of the e-file storage of the embedded advertising message, and accordingly update in the database be the user record file store path.
5. the method according to right wants 4, it is characterised in that the step of e-file by the embedded advertising message generates electronics red packet for the user includes:
The file store path recorded according to the user in database transfers the e-file of the embedded advertising message;
The red packet information of the user is obtained, the encapsulation of the e-file of the red packet information and the embedded advertising message is carried out, generates electronics red packet.
6. according to the method described in claim 1, it is characterised in that the advertising message includes picture, described to include in preset e-file the step of the embedded advertising message:
Using the preset e-file as base map, synthesize the advertising message and preset e-file obtains being embedded in the e-file of the advertising message.
7. according to the method described in claim 1, it is characterised in that the advertising message includes video, described to include in preset e-file the step of the embedded advertising message:
The video code conversion of progress advertising message obtains preset video type and distinguishes corresponding video file, and the preset video type is the video type that each terminal system is supported;
The video file is embedded in the preset e-file, each preset video type is obtained and distinguishes corresponding e-file.
8. method according to claim 7, it is characterised in that methods described also includes:
The granting of electronics red packet is carried out by providing instruction triggers, the targeted customer of electronics red packet is obtained;
The video type that targeted customer supports is obtained by the connection with targeted customer;
The video type supported according to targeted customer transmits the electronics red packet of embedded advertising message to targeted customer.
9. the loading system of advertising message in a kind of electronics red packet, it is characterised in that including:
Advertising message acquisition module, the advertising message for obtaining user's upload, the advertising message is any one or any combination in text, picture and video;
Processing module, for the embedded advertising message in preset e-file;
Red packet generation module, electronics red packet is generated for the e-file by the embedded advertising message for the user.
10. system according to claim 9, it is characterised in that the system also includes:
Advertisement memory module, for receiving the advertising message uploaded and storage, waits for the loading of advertising message in electronics red packet;
Path logging modle, for obtaining the file store path of the advertising message, and is stored in database, the database is used to be the corresponding file store path of user record.
11. system according to claim 10, it is characterised in that the advertising message acquisition module includes:
Path acquiring unit, for obtaining file store path from the database;
Unit is transferred in advertisement, for transferring the advertising message that the user uploads according to the file store path.
12. system according to claim 9, it is characterised in that the system also includes:
E-file memory module, the e-file for storing the embedded advertising message;
Routing update module, the corresponding file store path of e-file storage for obtaining the embedded advertising message, and accordingly update in the database be the user record file store path.
13. system according to claim 12, it is characterised in that the processing module includes:
File transfers unit, and the file store path for being recorded according to the user in database transfers the e-file of the embedded advertising message;
Encapsulation unit, the red packet information for obtaining the user carries out the encapsulation of the e-file of the red packet information and the embedded advertising message, generates electronics red packet.
14. system according to claim 9, it is characterized in that, the advertising message includes picture, and the processing module is further used for using the preset e-file as base map, synthesizes the advertising message and preset e-file obtains being embedded in the e-file of advertising message.
15. system according to claim 9, it is characterised in that the advertising message includes video, the processing module includes:
Video code conversion unit, obtains preset video type for carrying out the video code conversion of advertising message and distinguishes corresponding video file, the preset video type is the video type that each terminal system is supported;
Video embedded unit, for the video file to be embedded in into the preset e-file, obtains each preset video type and distinguishes corresponding e-file.
16. system according to claim 15, it is characterised in that the system also includes:
Targeted customer's acquisition module, the granting for carrying out electronics red packet by providing instruction triggers, obtains the targeted customer of electronics red packet;
Video type identification module, for obtaining the video type that targeted customer supports by the connection with targeted customer;
Transfer module, the video type for being supported according to targeted customer transmits the electronics red packet of embedded advertising message to targeted customer.
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Application publication date: 20170815