WO2017133071A1

WO2017133071A1 - Method of delivering advertisement information, method of implementing electronic voucher, and system

Info

Publication number: WO2017133071A1
Application number: PCT/CN2016/077940
Authority: WO
Inventors: 张毅
Original assignee: 深圳市星电商科技有限公司
Priority date: 2016-02-06
Filing date: 2016-03-31
Publication date: 2017-08-10
Also published as: CN107636714A; CA3026527A1; CN107045689A; CA3116817A1

Abstract

A method of delivering advertisement information comprises: acquiring an electronic voucher generated by embedding advertisement information in an electronic file (110); monitoring for a trigger operation command in the electronic voucher to acquire an issue command (130); and in response to the issue command, issuing the electronic voucher, and transmitting, by means of the electronic voucher, the embedded advertisement information (150). Also provided are a method of implementing an electronic voucher, and system, both matching the method of delivering the advertisement information. The methods and system can increase continuity of delivering advertisement information, and expanding a range of delivering the advertisement information.

Description

Method for transmitting advertisement information, method and system for implementing electronic red envelope

Technical field

The present invention relates to the field of Internet application technologies, and in particular, to a method for transmitting advertisement information, and a method and system for implementing an electronic red envelope.

Background technique

The transmission of arbitrary information in reality is terminated by the sender and ends at the receiving end. It does not have continuity. It can only be repeated by the same information. For example, the same information is repeatedly transmitted to different by a sender. The receiving end, to expand the scope of information transmission.

For example, taking advertisement information as an example, after the advertisement is received, any user receives the advertisement information and completes the delivery, and cannot actively transmit to other users, and the transmission data chain corresponding to the advertisement information ends, and the continuity is low.

Summary of the invention

Based on this, it is necessary to provide an advertisement information delivery method, which can improve the continuity of the advertisement information and expand the delivery range of the advertisement information.

In addition, it is also necessary to provide an electronic red envelope implementation method, which can realize an electronic red envelope carrying advertisement information, and push the continuity of advertisement information to improve the transmission range of advertisement information.

In addition, it is also necessary to provide an advertisement information delivery system and an electronic red envelope implementation system, which can improve the continuity of advertisement information and expand the delivery range of advertisement information.

In order to solve the above technical problems, the following technical solutions will be adopted:

A method for transmitting advertisement information, comprising:

Obtaining an electronic red envelope, the electronic red envelope being generated by an electronic file embedded with the advertisement information;

Listening to the trigger of the operation instruction in the electronic red envelope to obtain a release instruction;

The electronic red envelope is issued in response to the issuing instruction, and the embedded advertisement information is transmitted through the electronic red envelope.

An electronic red envelope implementation method includes:

Receiving an electronic red envelope application initiated;

Obtaining red envelope information consistent with the electronic red envelope application, and extracting a preset electronic file, the electronic file being embedded with advertisement information in advance;

The red envelope information and the electronic file are encapsulated to generate an electronic red envelope, and the electronic red envelope carries the red envelope information and the advertisement information for delivery.

An advertising information delivery system comprising:

An electronic red envelope obtaining module, configured to acquire an electronic red envelope, the electronic red envelope being generated by an electronic file embedded with the advertisement information;

a red packet operation listening module, configured to listen to a trigger of an operation instruction in the electronic red envelope to obtain a release instruction;

And an issuance response module, configured to issue the electronic red envelope in response to the issuing instruction, and transmit the embedded advertisement information by using the electronic red envelope.

An electronic red envelope implementation system comprising:

The application receiving module is configured to receive the initiated electronic red envelope application;

An information processing module, configured to obtain red packet information corresponding to the electronic red envelope application, and extract a preset electronic file, where the electronic file is embedded with advertisement information in advance;

The package delivery module is configured to encapsulate the red envelope information and the electronic file to generate an electronic red envelope, and the electronic red envelope carries the red envelope information and the advertisement information for delivery.

It can be known from the above technical solution that the advertisement information is embedded in the electronic file, and the electronic file embedded in the advertisement information is used to generate an electronic red envelope. At this time, after the electronic red envelope is obtained, the electronic red envelope is issued through the issuance instruction triggered by the electronic red envelope. In order to transmit the embedded advertisement information through the issuance of the electronic red envelope, since the electronic document is always present, the electronic red envelope realized by the electronic file will promote the delivery, so that the embedded advertisement information is transmitted, thereby improving the The continuity of advertising information also expands the scope of advertising information.

DRAWINGS

1 is a flow chart of an advertisement information delivery method in an embodiment;

2 is a flow chart of a method for transmitting advertisement information in another embodiment;

3 is a flow chart of a method for transmitting advertisement information in another embodiment;

4 is a flow chart of a method for distributing an electronic red envelope and transmitting an embedded advertisement information by an electronic red envelope in response to a dispensing instruction in FIG. 1;

FIG. 5 is a flowchart of a method for transmitting advertisement information in another embodiment; FIG.

6 is a flow chart showing an implementation of an electronic file embedded with advertisement information in an embodiment;

7 is a flow chart of a method for pre-preparing an electronic file in FIG. 5, embedding advertisement information in a preset electronic file;

8 is a flow chart of a method for distributing an electronic red envelope in accordance with an issuance instruction, and transmitting the embedded advertisement information by an electronic red envelope in another embodiment;

9 is a flow chart of a method for implementing an electronic red envelope in an embodiment;

10 is a flow chart of a method for implementing an electronic red envelope in another embodiment;

11 is a flow chart of a method for issuing an electronic red envelope to a target user by an operation triggered in an electronic red envelope in FIG. 6;

12 is a flow chart of a method for implementing an electronic red envelope in another embodiment;

13 is a flow chart of a method for issuing an electronic red envelope to a target user by an operation triggered in an electronic red envelope in another embodiment;

14 is a schematic structural diagram of an advertisement information delivery system in an embodiment;

15 is a schematic structural diagram of an advertisement information delivery system in another embodiment;

16 is a schematic structural diagram of an advertisement information delivery system in another embodiment;

17 is a schematic structural diagram of an advertisement information delivery system in another embodiment;

Figure 18 is a schematic structural view of the preprocessing module of Figure 17;

19 is a schematic structural diagram of the issuance response module of FIG. 14;

20 is a schematic structural diagram of an electronic red envelope implementation system in an embodiment;

21 is a schematic structural diagram of an electronic red envelope implementing system in another embodiment;

Figure 22 is a schematic structural view of the dispensing module of Figure 21;

23 is a schematic structural diagram of an electronic red envelope implementing system in another embodiment;

Figure 24 is a block diagram showing the structure of a dispensing module in another embodiment.

detailed description

Exemplary embodiments embodying the features and advantages of the present invention will be described in detail in the following description. It is to be understood that the invention is capable of various modifications in the various embodiments and this invention.

FIG. 1 is a flowchart of a method for transmitting advertisement information in an embodiment. Specifically, the method includes:

Step 110: Acquire an electronic red envelope, which is generated by embedding an electronic file of the advertisement information.

An electronic file can be any independent electronic file, for example, a picture, a web page (html file), a view. Frequency and so on. Any advertising information is embedded in the electronic file, and the advertising information may be in the form of pictures, text or even video.

An electronic red envelope is generated by embedding an electronic file of the advertisement information, so that the electronic red envelope can be issued at any time.

It should be noted that the process of obtaining the electronic red envelope may be a process of directly obtaining the generated electronic red envelope, or may be a process of generating an electronic red envelope, which is not limited herein.

The electronic file used to embed the advertisement information may also be pre-processed, and the style will be consistent with the preset electronic red envelope style.

In step 130, the triggering of the operation instruction in the electronic red envelope is issued.

The electronic red envelope encapsulates the electronic file and the red envelope information embedded in the advertisement information, wherein the red envelope information includes the amount of funds corresponding to the electronic red envelope, the interactive interface of the electronic red envelope, and a timer, and the interactive interface of the electronic red envelope is used to implement the user's terminal. The interface for performing the electronic red envelope operation, thereby realizing the triggering of various operation instructions in the electronic red envelope.

Therefore, the triggering of the operation instruction can be realized by the red envelope information encapsulated in the electronic red envelope, and the triggering operation instruction is the issuing instruction for the current electronic red envelope issuer.

Step 150: In response to the issuing instruction, issue an electronic red envelope, and transmit the embedded advertisement information through the electronic red envelope.

The electronic red envelope issuer issues the electronic red envelope by triggering the issuance of instructions, so that the advertisement information carried by the electronic red envelope is also transmitted.

The process as described above is applied to an electronic red envelope issuer. For example, the electronic red envelope issuer may be an enterprise user who issues an electronic red envelope to a large number of individual users, or may be an individual user who is about to forward the electronic red envelope to other individual users.

In addition, it can also be applied to various channels for electronic red envelope distribution, for example, some default channels for enterprise users or individual users to commission electronic red envelopes, and even platforms provided by banks, etc., are only used as examples here. For easy explanation.

In the implementation of the advertisement information transmission as described above, the electronic file is actually present, and thus the electronic file carrying the advertisement information can truly realize the holding and delivery of the advertisement information, thereby continuously expanding the transmission range and enhancing the advertisement information. Continuity.

In addition, the electronic file embedded with the advertisement information generates an electronic red envelope, which is transmitted in the form of an electronic red envelope. Since the electronic red envelope has an incentive effect, the advertisement information transmission range is further promoted.

In one embodiment, as shown in FIG. 2, the method as described above further includes:

Step 210: The other user responds to the issuance of the electronic red envelope, and listens to the triggered electronic red envelope receiving instruction.

The electronic red envelope is issued including the delivery and forwarding of the electronic red envelope. Among them, the delivery of electronic red packets refers to the process of issuing electronic red envelopes by a large number of users as target users. For example, in a certain scenario, enterprise users publish a large number of electronic red packets, a large number of individual users participate, and obtain electronic red packets through triggered operations. Process; electronic red envelope forwarding refers to the process of a user sending an electronic red envelope to other users.

The other users involved in step 210 are the target users in the electronic red envelope distribution, and the target users are any one or more individual users.

As mentioned above, the electronic red envelope encapsulates the red envelope information, and the red envelope information includes the interactive interface of the electronic red envelope. Therefore, when any user responds to the issuance of the electronic red envelope through the terminal device, the electronic red envelope is triggered through the interactive interface of the electronic red envelope. The receipt of instructions, in order to achieve the electronic red envelope inspection and redemption.

Step 230: Obtain an electronic red envelope receiving instruction, perform display of the advertisement information in the electronic red envelope according to the electronic red envelope receiving instruction, and process the electronic red envelope collection by the red envelope information encapsulated by the electronic red envelope.

When obtaining the electronic red envelope receiving instruction, on the one hand, the display of the advertisement information embedded in the electronic file, for example, displaying the corresponding advertisement picture, text or even video, etc.; on the other hand, reviewing, or even cashing the current office Electronic red envelopes held.

Specifically, the inspection of the electronic red envelope refers to the process of viewing the amount of funds carried by the electronic red envelope; the redemption of the electronic red envelope refers to initiating the interaction between the banks according to the amount of resources included in the red envelope information in the electronic red envelope, thereby enabling the user's bank account to Receiving the funds paid by the electronic red envelope issuer, the interaction between the banks referred to is the user's bank The interaction with the bank corresponding to the electronic red envelope issuer used to generate the electronic red envelope.

It should be noted that, for the collection of the electronic red envelope, it can be consulted only as needed, and not received, so as to be received later or directly used for reissuing the electronic red envelope; it can also be directly received after inspection, and will not be carried out here. limited.

However, for the advertisement information embedded in the electronic file in the electronic red envelope, it is displayed during the review process of the electronic red envelope to ensure the validity of the advertisement information, and can also be continued when the subsequent redistribution is performed.

In one embodiment, the method as described above, as shown in FIG. 3, further includes:

Step 310: Obtain red envelope information conforming to the electronic red envelope application and an electronic file embedded with the advertisement information by using the initiated electronic red envelope application.

The electronic red envelope generator will receive the initiated electronic red envelope application, which is used to initiate the generation of the electronic red envelope to obtain an electronic red envelope that exists in one batch or in a batch.

The electronic red envelope application includes at least the amount of funds and other attributes of the electronic red envelope. The electronic red envelope generator obtains any user, that is, the electronic red envelope application initiated by the aforementioned enterprise user or individual user, responds to the electronic red envelope application, obtains the red envelope information corresponding to the fund amount in the electronic red envelope application, and the electronic which has embedded the advertisement content. file.

First of all, it should be noted that the electronic red envelope generator can be a specific channel entrusted by the enterprise user, or it can be the individual user itself.

For example, the electronic red envelope generator may be a red envelope business website of the enterprise user associated bank. However, for an individual user, it can also respond to the initiated electronic red envelope application through the electronic red envelope generator provided in the terminal device, thereby obtaining the red envelope information corresponding to the electronic red envelope application and the electronic file embedded with the advertisement information.

It should be noted here that the electronic file embedded with the advertisement information can be obtained by the remote end or can be obtained locally. The electronic file embedded with the advertisement information actually exists as an envelope of the electronic red envelope, which defines the existence style of the electronic red envelope, which may be customized, may be obtained from the default template, or may have been performed from the past. Electronic red envelopes are reserved for collection.

Step 330: Encapsulate the red envelope information and the electronic file to generate an electronic red envelope.

The red envelope information can be generated by embedding the red envelope information into the electronic file, and the obtained electronic red envelope is carried with the red envelope information and the advertisement information.

In an embodiment, the issuance of the electronic red envelope includes the delivery of the electronic red envelope in the corresponding scene and the forwarding of the electronic red envelope between the users, and the embedded advertisement information is transmitted to each user through the delivery and forwarding of the electronic red envelope, so that the embedded advertisement information is in each Widely passed between users.

Further, the electronic red envelope is generated remotely or locally. Therefore, the process of step 110 is specifically: downloading the remote generated or extracting the locally generated electronic red envelope.

As mentioned above, if the electronic red envelope generator is a specific channel, after the electronic red envelope application is initiated to the specific channel, the applied electronic red envelope is downloaded from the specific channel; if the electronic red envelope generator is an individual user, it is generated locally. You can get it directly after the electronic red envelope.

In one embodiment, as shown in FIG. 4, step 150 includes:

In step 151, the issuing address corresponding to the electronic red envelope is triggered by the issuing instruction.

Step 153: Send a publishing address to other users, and issue an electronic red envelope embedded with the advertisement information to other users through the publishing address.

The electronic red envelope can be distributed through its own sending, or it can be published in a specific webpage page, and the web address corresponding to the webpage is issued. The network address is the publishing address corresponding to the electronic red envelope.

The user can access the corresponding webpage page through the received publishing address, and then obtain the electronic red envelope posted on the webpage page.

It should be noted that the electronic red envelope is still generated by the electronic file embedded with the advertisement information. Therefore, the user also displays the advertisement information when receiving the electronic red envelope, and can retain the electronic text embedded in the advertisement information after the collection. In order to generate the envelope used by the subsequent electronic red envelope, the advertisement information is continued, and is continuously transmitted between the users.

The implementation of the advertisement information delivery as described above, because it is embedded in the electronic file, can be transmitted by any tool, such as a short message tool, an instant communication tool, etc., and any terminal device can receive and present, thereby making The delivery of advertising information does not need to be implemented on the platform, and can be transmitted across systems, platforms, and domains.

In an embodiment, before step 110, the method as described above is as shown in FIG. 5, and further includes:

Step 410: Obtain advertisement information and a preset electronic file, and the advertisement information is any one or any combination of text, picture, and video.

In step 430, pre-processing of the preset electronic file is performed, and the advertisement information is embedded in the preset electronic file.

Through the process as described above, an electronic file will be provided for the delivery of the advertisement information and the implementation of the electronic red envelope. It should be further noted that the preset electronic file is a simple picture, html, video, etc., and the electronic file embedded in the advertisement information is obtained by pre-processing the preset electronic file.

By embedding the electronic file of the advertisement information, the static or dynamic display of the corresponding advertisement information can be simultaneously performed in the display of the electronic file, and the static or dynamic advertisement information can be transmitted through the electronic red envelope.

In a preferred embodiment, the process of pre-processing the preset electronic file by the advertisement information will be implemented by the back-end under the action of the operation and maintenance personnel, thereby avoiding confusion of the advertisement information in the electronic red envelope.

Further, in an embodiment, the advertisement information includes a picture, and the preset electronic file is also a picture, and step 430 includes:

The preset electronic file is used as a base map, and the advertisement information and the preset electronic file are synthesized to obtain an electronic file embedded with the advertisement information.

When the preset electronic file and the advertisement information are the same picture, the purpose of pre-processing the preset electronic file is to obtain the integration of the picture content corresponding to the picture content and the advertisement information in the preset electronic file, thereby ensuring the display effect.

The process of synthesizing the advertisement information and the preset electronic file can be realized as follows:

Method (1), performing splicing between the preset electronic file and the advertisement information on the preset electronic file, and setting a border or feathering processing at the splicing place of the advertisement information and the preset electronic file to ensure display effect;

Method (2), synthesizing the preset electronic file and the advertisement information as two layers to regenerate a single picture;

Method (3), using a preset electronic file as a base map, synthesizing the advertisement information to obtain a single picture, thereby making the electronic file embedded with the advertisement information not in the display system in different systems, for example, IOS, Android or Windows The difference is not well matched, ensuring the display effect, and will further improve the speed of image rendering.

In a specific implementation, the mode (3) will be implemented as a preferred implementation under the control of the operation and maintenance personnel.

As shown in FIG. 6 , in order to obtain an electronic red envelope that can be distributed, any user will select a preset electronic file and advertisement information and upload it, that is, perform step 510 in the terminal corresponding to the user.

The uploaded advertisement information is stored, the preset electronic file associated with the advertisement information is marked, and the corresponding file storage path is stored in the database, that is, the process indicated by step 520 and step 530 is performed.

The operation and maintenance personnel in the background perform the synthesis of the preset electronic file and the advertisement information through the file storage path stored in the database, obtain the synthesized picture and store it, and the corresponding file storage path is updated into the database, as shown in steps 540 to 560. Show.

The terminal corresponding to the user will obtain a synthesized picture to obtain an electronic red envelope for distribution, in which the advertisement information is embedded.

In one embodiment, the advertisement information is a video, and step 430 is as shown in FIG. 7, and includes:

Step 431: Perform video transcoding of the advertisement information to obtain a video file corresponding to the preset video type, and the preset video type is a video type supported by each terminal system.

The preset video type refers to the type of video supported by each terminal. In other words, depending on the system in which the terminal operates, the types of video supported by each terminal are also different. Therefore, based on all systems that the terminal can operate, Multiple video types, which in turn act as preset video types.

For the preset video type, the video information is transcoded to obtain the video file corresponding to each preset video type, and the video file corresponding to the preset video type can be played in the terminal supporting the preset video type.

Step 433: Embed the video file into the preset electronic file to obtain an electronic file corresponding to each preset video type.

As described above, for an advertisement information, after obtaining the video file corresponding to each preset video type, the video file is embedded one by one, and each preset video type is respectively corresponding, and the video file is embedded. Electronic file.

Through the process as described above, a corresponding electronic file is prepared for various video types supported by the terminal, and the electronic file carries the advertisement information by embedding the video file corresponding to the corresponding video type, thereby being able to be adapted to the terminal. The various video types supported improve the adaptability of the advertisement information transmission and the smoothness of the electronic red envelope display in the terminal.

For the process as described above, the specific implementation is similar to the specific implementation process shown in FIG. 6. After receiving the uploaded advertisement information, it can be processed accordingly.

Further, as shown in FIG. 8, step 150 includes:

Step 151: triggering the issuance of the electronic red envelope by issuing an instruction to obtain the target user of the electronic red envelope.

Step 153: Obtain a video type supported by the target user through a connection with the target user.

The type of video supported by the target user can be identified when establishing a connection with the target user. For example, the target user initiates a request, and after receiving the request, the server obtains the video type supported by the target user according to the attribute of the Request Headers, for example, the User-Agent determines the machine model of the terminal.

Step 155: The embedded advertisement information electronic red envelope is delivered to the target user according to the video type supported by the target user, and the electronic file in the electronic red envelope corresponds to the video type supported by the target user.

The electronic file of the embedded advertisement information supported by the target user is delivered to the target user, so that the electronic red envelope distribution performed can be adapted to the target user, and the target user can smoothly play the advertisement information in the electronic red envelope.

It should be further noted that when the user issues the electronic red envelope to the target user, the user distributes the electronic red envelope by using the server as the transit. Therefore, in this case, the target user can also be issued with the video type supported by the target user. The electronic red envelope, the advertisement information delivery and the implementation of the electronic red envelope as described above can be applied to any situation.

In other embodiments, the advertisement information can also be played by embedding the player in the electronic file, so that there is no need to pay attention to the type of video that the terminal can support.

With the development of the Internet, all aspects involved in daily life and work are more and more electronic, and are no longer limited to offline. Therefore, electronic red packets appear in the network to realize the red envelope function on the line.

In the prior art, the transmission, robbing, and collar of the electronic red envelope are implemented on a platform basis, and cannot be realized without the platform. Specifically, after receiving the red envelope, the user removes the red envelope and receives the red envelope. If you need to forward the red envelope, you need to re-generate a new electronic red envelope on the platform, and send the link of the electronic red envelope to the friend. The friend receives the electronic red envelope by linking to the platform. The whole process step is cumbersome, and the amount of the electronic red envelope is counted into the user's platform account when the electronic red envelope is detected. At this time, the transmission data chain of the electronic red envelope ends, and the continuity of the data is low.

Therefore, on the basis of the foregoing implementation of the advertisement information transmission, an electronic red envelope implementation method is also provided correspondingly to improve the continuity of the data.

FIG. 9 is a flowchart showing a method for implementing an electronic red envelope in an embodiment. Specifically, the method includes:

Step 610: Receive an initiated electronic red envelope application.

The electronic red envelope application may be an application for generating an electronic red envelope in batches, or an application for generating one or a few electronic red envelopes by an individual user.

Therefore, the electronic red envelope application indicates the number of generated electronic red packets, the amount of funds for each electronic red envelope, and other attributes.

Step 630: Obtain red envelope information corresponding to the electronic red envelope application, and extract the preset electronic file, and the electronic file is embedded with the advertisement information in advance.

The acquisition of red envelope information in accordance with the electronic red envelope application will be accompanied by relevant bank interactions. Specifically, the generation and distribution of the electronic red envelope corresponds to the process of freezing and paying the funds realized by the electronic red envelope issuer through the relevant bank account. When the electronic red envelope issuer generates an electronic red envelope, it will trigger the bank to freeze the amount of funds specified in the electronic red envelope.

In addition, the electronic file is extracted accordingly, and an electronic file in which the advertisement information is embedded is obtained.

The extracted electronic file may be generated by a custom template, or may be obtained from a preset template, or may be retained by the electronic red envelope collection, and is not limited herein.

Step 650, encapsulating the red envelope information and the electronic file to generate an electronic red envelope, and the electronic red envelope carries the red envelope information and the advertisement information for transmission.

The red envelope information can be embedded in the electronic file to obtain an electronic red envelope carrying the red envelope information and the advertisement information, and then distributed to the target user, thereby causing the electronic red envelope to carry the red envelope information and the advertisement information for transmission.

The process as described above is implemented on the electronic red envelope generator, thereby also obtaining an electronic red envelope that can actually exist in the network and is available for delivery.

The electronic red envelope is implemented by using an electronic file as a carrier, so that the delivery of the electronic red envelope does not need to be implemented by the platform, and can be transmitted across systems and domains.

In one embodiment, the electronic red envelope is remotely or locally generated, as shown in FIG. 10, the method as described above further includes:

Step 710: Download the remote generated or extract the locally generated electronic red envelope.

Step 730, issuing an electronic red envelope to the target user by the operation triggered in the electronic red envelope.

Before any electronic red envelope is issued, any user will first obtain the generated electronic red envelope to be distributed after receiving the electronic red envelope.

As mentioned before, the generation of the electronic red envelope can be performed remotely, which can also be performed locally, so that the electronic red envelope is obtained by electronic red envelope downloading and local extraction.

After obtaining the electronic red envelope, the target user is obtained according to the operation triggered in the electronic red envelope, and then the electronic red envelope is issued to the target user.

It should be noted that the issuance of the electronic red envelope includes the electronic red envelope delivery and the electronic red envelope forwarding, and any method can send the electronic red envelope to the target user, so that the electronic red envelope is held by the target user.

Specifically, in an embodiment, the operation triggered in the electronic red envelope is an operation of issuing an electronic red envelope. Step 730 is as shown in FIG. 11 and includes:

In step 731a, the operation of issuing the electronic red envelope is triggered according to the preset delivery policy.

A delivery strategy is pre-configured, which includes controlling the number of delivery of e-red packets, scheduling, delivery monitoring, and delivery targets. The delivery time can realize the timed delivery of the electronic red envelope; the monitoring of the delivery is used to control the corresponding state of the generated electronic red envelope in the current delivery, and prompts this.

The delivery process of the electronic red envelope will be the delivery of the batch electronic red envelope to a large number of users, so it needs to be monitored to facilitate timely adjustment.

Specifically, the status of the electronic red envelope is monitored according to a preset delivery policy, and the delivery of the electronic red envelope is adjusted according to the status of the electronic red envelope.

The status of the electronic red envelope includes the number of received, the number of unreceived, the number of visits, and the time of delivery. In the electronic red envelope delivery scenario, the traffic volume refers to the user's access amount in the electronic red envelope delivery page. The quantity, time monitoring and equalization are performed according to the state of the electronic red envelope obtained by the monitoring.

For example, two scenarios are set for the delivery of an electronic red envelope, wherein for each scenario, the electronic red envelope issuer can be one enterprise user or multiple enterprise users. For an enterprise user, it can perform the electronic red envelope generated by itself in two scenarios.

Specifically, when the delivery time of the electronic red envelope reaches the time limit in a scenario, the investment of the electronic red envelope in the scene is terminated. Release and release the remaining electronic red packets ready to be placed in the scene to another scene, thereby monitoring and equalizing the data and time of the electronic red packets.

In step 733a, the electronic red envelope is delivered in the corresponding scenario according to the delivery policy, in response to the operation of issuing the electronic red envelope.

The electronic red envelope delivery according to a certain delivery policy is performed in a corresponding scenario, and the scenario will be presented on the display interface provided by the terminal device, and the electronic red envelope in the scenario is presented through a certain dynamic effect.

In step 735a, the user operation in the scene is detected in the delivery of the electronic red envelope, and the target user is obtained according to the user operation, and the electronic red envelope is issued to the target user.

In the delivery of the electronic red envelope, the user's operation is detected by the display interface for presenting the electronic red envelope delivery, for example, detecting the operation of the redemption packet triggered by any user to obtain the target user, and then transmitting the electronic red envelope to the target user, so that The target user holds this electronic red envelope.

Through this process, the electronic red envelopes are delivered in batches, and the batch generated electronic red packets are delivered to a large number of users, so that the generated electronic red packets are held by a large number of users and continuously flow between users, and as the number of circulations increases, The transmission data link is also growing.

For the implementation of electronic red envelope delivery, the delivery set according to the delivery policy is applied to various scenarios. For example, for the processing of a certain business in the bank, the publishing address of the electronic red envelope will be carried in the successful business notification. After detecting that the banking user successfully handles the business, the bank user is sent a notification of successful business processing for the user to check and You can directly receive the electronic red envelope by clicking the publishing address of the electronic red envelope.

During the collection process of the electronic red envelope, the display of the advertisement information and the prompt page of the electronic red envelope is displayed for the user to check and complete the collection of the electronic red envelope.

It can be seen that in the delivery of the electronic red envelope, it can be published to a specific page, and the electronic red envelope is sent to the target user through the transmission of the corresponding access address.

Further, in this embodiment, after step 730, as shown in FIG. 12, the method as described above further includes:

Step 810: The electronic red envelope is stored in the target user, and the electronic red envelope is stored in the target user, and the stored electronic red envelope is triggered by the electronic red envelope receiving instruction to initiate a specified amount of payment between the relevant banks according to the red envelope information.

Step 830: After the electronic red envelope to be stored reaches the set threshold, the electronic red envelope is prompted for collection.

In the process of obtaining the electronic red envelope by triggering the user operation, for example, during the process of grabbing the red envelope by the target user, the electronic red envelope is determined to be grabbed and stored when the triggered user operation satisfies the preset condition.

After the stored electronic red envelope reaches the set threshold, a page prompt is displayed to indicate that the space for storing the electronic red envelope is full, and the user needs to receive the electronic red envelope to clear the storage space through the receipt of the electronic red envelope, so as to continue to store the electronic red envelope. .

In any stored electronic red envelope, when the electronic red envelope receiving instruction is detected, the electronic red envelope is inspected and redeemed, which is inevitably accompanied by a specified amount of payment process between the relevant banks.

Among them, the relevant bank refers to the bank of the electronic red envelope distributor and the bank of the target user. In the collection of the electronic red envelope, the bank that initiated the electronic red envelope delivery party also cancels the amount of funds frozen in the bank account of the electronic red envelope dispenser and transfers it to the bank account of the target user.

Through the process as described above, the operation behavior in the electronic red envelope is detected, and the electronic red envelope is stored, thereby avoiding the malicious operation for obtaining the electronic red envelope, optimizing the hit rate algorithm of the electronic red envelope, and realizing the electronic Effective control in red envelope delivery.

In one embodiment, the operation triggered in the electronic red envelope is an operation of forwarding the electronic red envelope. As shown in FIG. 13, step 730 includes:

Step 731b, detecting an operation of forwarding the electronic red envelope triggered in the electronic red envelope.

In step 733b, the target user is obtained according to the operation of forwarding the electronic red envelope, and the electronic red envelope is forwarded to the target user.

Different from the delivery of the electronic red envelope, the electronic red envelope that triggers the operation of forwarding the electronic red envelope is held by a user, and may be an electronic red envelope that the user holds but not received, or may be generated locally by the user, for example, Generated by calling the red envelope generator configured by the own terminal device.

The electronic red envelope is sent by the current terminal device to another user, that is, the terminal device of the target user, so that the target user holds the electronic red envelope.

It should be noted that, on the one hand, the electronic red envelope forwarding to the target user may be the forwarding of the actual electronic red envelope, or may be the forwarding of the publishing address of the publishing page where the electronic red envelope is located;

On the other hand, the implemented electronic red envelope forwarding can be implemented by any tool in the terminal device, for example, a red packet generator own communication module, a short message application, a social application, a mail, and the like, which will not be limited herein, according to the user. Preferences or actual scene determination.

Through the process as described above, the electronic red envelope can be continuously transmitted between users, thereby further increasing the transmission data chain and having a very high electronic red envelope flow efficiency.

In an embodiment, the red packet information as described above further includes a timer, and the method further includes:

The transmission of the electronic red envelope is monitored to record the transmission data of the electronic red envelope, and the validity of the electronic red envelope is controlled by the timer provided in the red envelope information of the electronic red envelope.

In the delivery of the electronic red envelope, the electronic red envelope is continuously forwarded, and each forwarded will record the forwarded data, including the forwarded target user, address information, and number of times of forwarding, and the data is sent to the remote red envelope management. In order to monitor and control the transmission of electronic red envelopes.

On the other hand, since the electronic red envelope has a timer, the timer sets the effective time for controlling the validity of the electronic red envelope. Therefore, each forwarding must be performed in the effective time content of the electronic red envelope, for example, effective. The time can be 24 hours.

With the forwarding of electronic red packets, the more the number of forwardings, the more times the advertisement information is carried, and the more users pass through. Therefore, compared with the one-forward forwarding in the prior art, the transmission data chain of the electronic red packets It has greatly increased, and it has greatly improved the data continuity of advertising information, and provided convenience for obtaining more user-related data, which is conducive to increasing the data source and laying the foundation for the accurate delivery of subsequent advertising information.

In addition, it should be specially noted that the implementation of the electronic red envelope as described above does not need to be based on a platform, such as any third-party platform. After the user generates and sends an electronic red envelope, the corresponding amount of funds is frozen in his bank account until other users. Upon confirmation of receipt and successful redemption of this electronic red envelope, the corresponding amount of funds will be unfrozen and forwarded to the bank account corresponding to other users.

Compared with the funds in the prior art, the amount of funds of the electronic red envelope is stored in the platform account, and the receipt/reception of the electronic red envelope is only a record of the amount transfer in the platform, whether for the user who sends the electronic red envelope or the user who receives the electronic red envelope. In other words, the actual amount of funds is in the platform account, thus bringing the security of the funds, there is a financial risk of the third-party platform, and the withdrawal is more cumbersome.

In the electronic red envelope as described above, the amount of funds corresponding to the electronic red envelope flows directly in the corresponding bank account with the transmission of the electronic red envelope, and there is no resource risk, the security is high, and the withdrawal is simple.

The advertising information delivery and electronic red envelope implementation provided by the present application can support a central architecture and a distributed architecture.

The central architecture adopts the architecture of the server, including the bank server, the user terminal, and the access control server. The bank server is used to process the flow of funds, monitor and check the distribution of the electronic red envelope, and review the release of the electronic red envelope; the user terminal may be an enterprise user. The terminal is used to initiate an electronic red envelope application and status check of the electronic red envelope; and the access control server is used for data maintenance.

In the electronic red envelope implemented by the central architecture, the user can directly grab the red envelope on the webpage provided by the bank to obtain the red envelope distributed through the bank's webpage and store it.

In the distributed architecture, the electronic file can be an image file, and the electronic file is encapsulated by the image file, and each electronic red envelope has its own parser, so that it can be self-running without relying on the platform.

For example, under the image file, the electronic file is presented in the user terminal as a picture thumbnail embedded link, also The advertisement information and the red envelope information can be directly presented on the image file.

In addition, it can directly perform a series of processes involved in the electronic red envelope as described above, and perform related data processing locally without relying on the server.

In addition, in an embodiment, an advertisement information delivery system is further provided. As shown in FIG. 14, the system includes an electronic red envelope acquisition module 910, a red envelope operation listening module 930, and an issue response module 950, wherein:

The electronic red envelope obtaining module 910 is configured to obtain an electronic red envelope, and the electronic red envelope is generated by an electronic file embedded with the advertisement information;

The red packet operation listening module 930 is configured to listen to the trigger of the operation instruction in the electronic red envelope to obtain a release instruction;

The issuance response module 950 is configured to issue an electronic red envelope in response to the issuing instruction, and transmit the embedded advertisement information through the electronic red envelope.

In one embodiment, as shown in FIG. 15, the system further includes a receiving listening module 1010 and a receiving processing module 1030, wherein:

Receiving a listening module 1010, configured to listen to an electronic red envelope receiving instruction triggered by another user in response to the issuance of the electronic red envelope;

The receiving processing module 1030 is configured to obtain an electronic red envelope receiving instruction, display the advertising information in the electronic red envelope according to the electronic red envelope receiving instruction, and process the electronic red envelope receiving by the red envelope information encapsulated by the electronic red envelope.

In another embodiment, as shown in FIG. 16, the system further includes an application response module 1010 and a packaging module 1130, wherein:

The application response module 1110 is configured to obtain, by using the initiated electronic red envelope application, the red envelope information corresponding to the electronic red envelope application and the electronic file embedded with the advertisement information;

The encapsulation module 1130 is configured to encapsulate the red envelope information and the electronic file to generate an electronic red envelope.

In one embodiment, the issuance of the electronic red envelope includes the delivery of the electronic red envelope in the corresponding scene and the forwarding of the electronic red envelope between the users, and the embedded advertisement information is delivered to each user through the delivery and forwarding of the electronic red envelope.

In one embodiment, as shown in FIG. 17, the system further includes a pre-fetch module 1210 and a pre-processing module 1230, wherein:

The pre-acquisition module 1210 is configured to obtain advertisement information and a preset electronic file, and the advertisement information is any one or any combination of text, picture and video.

The pre-processing module 1230 is configured to perform pre-processing of the preset electronic file, and embed the advertisement information in the preset electronic file.

In one embodiment, the advertisement information includes a picture, and the preset electronic file is a picture, and the pre-processing module 1230 is further configured to use the preset electronic file as a base map to synthesize the advertisement information and the preset electronic file to be embedded. Electronic file of advertising information. In one embodiment, the advertisement information is a video. As shown in FIG. 18, the pre-processing module 1230 includes a video transcoding unit 1231 and a video embedding unit 1233, wherein:

The video transcoding unit 1231 is configured to perform video transcoding of the advertisement information to obtain a video file corresponding to the preset video type, and the preset video type is a video type supported by each terminal system.

The video embedding unit 1233 is configured to embed the video file into the preset electronic file to obtain an electronic file corresponding to each preset video type.

Further, in this embodiment, as shown in FIG. 19, the issue response module 950 includes a target user acquisition unit 951, a type acquisition unit 953, and a red envelope delivery unit 955, where:

The target user obtaining unit 951 is configured to trigger the issuance of the electronic red envelope by issuing an instruction to obtain the target user of the electronic red envelope.

The type obtaining unit 953 is configured to obtain a video type supported by the target user by connecting with the target user.

The red packet delivery unit 955 is configured to deliver an electronic red envelope to the target user according to the video type supported by the target user, where the electronic file corresponds to the video type supported by the target user.

In addition, in an embodiment, an electronic red envelope implementation system is further provided, as shown in FIG. The system includes an application receiving module 1310, an information processing module 1330, and a package delivery module 1350, wherein:

The application receiving module 1310 is configured to receive the initiated electronic red envelope application.

The information processing module 1330 is configured to obtain the red envelope information corresponding to the electronic red envelope application, and extract the preset electronic file, and the electronic file is embedded with the advertisement information in advance.

The package delivery module 1350 is configured to encapsulate the red envelope information and the electronic file to generate an electronic red envelope, and the electronic red envelope carries the red envelope information and the advertisement information for delivery.

In one embodiment, the electronic red envelope is remotely or locally generated. The system, as shown in FIG. 21, further includes an electronic red envelope acquisition module 1410 and a distribution module 1430, wherein:

The electronic red envelope obtaining module 1410 is configured to download the remote generated or extract the locally generated electronic red envelope.

The issuing module 1430 is configured to issue an electronic red envelope to the target user by the operation triggered in the electronic red envelope.

In one embodiment, the operation triggered in the electronic red envelope is an operation of issuing an electronic red envelope, and the issuing module 1430 includes a release trigger unit 1431a, a delivery unit 1433a, and a user operation response unit 1435a, as shown in FIG. 22, wherein:

The issuing trigger unit 1431a is configured to trigger an operation of issuing an electronic red envelope according to a preset delivery policy.

The delivery unit 1433a is configured to perform the delivery of the electronic red envelope in the corresponding scenario according to the delivery policy, in response to the operation of issuing the electronic red envelope.

The user operation response unit 1435a is configured to detect a user operation in the scene in the delivery of the electronic red envelope, and obtain the target user according to the user operation, and issue the electronic red envelope to the target user.

In another embodiment, as shown in FIG. 23, the system further includes a storage module 1510 and a collection prompting module 1530, wherein:

The storage module 1510 is configured to perform the electronic red envelope storage to the target user, and store the electronic red envelope in the target user, and the stored electronic red envelope triggers the specified amount payment between the related banks according to the red envelope information by using the electronic red envelope receiving instruction.

The receiving prompting module 1530 is configured to perform an electronic red envelope receiving prompt after the electronic red envelope to be stored reaches a set threshold.

In one embodiment, the issuance module 1430 further includes a red envelope monitoring unit for monitoring the status of the electronic red envelope and adjusting the delivery of the electronic red envelope according to the status of the electronic red envelope.

In one embodiment, the operation triggered in the electronic red envelope is an operation of forwarding an electronic red envelope, and the issuing module 1430 includes an operation detecting unit 1431b and a forwarding unit 1433b, as shown in FIG.

The operation detecting unit 1610 is configured to detect an operation of forwarding the electronic red envelope triggered in the electronic red envelope.

The forwarding unit 1630 is configured to obtain a target user according to the operation of forwarding the electronic red envelope, and forward the electronic red envelope to the target user.

In one embodiment, the red packet information includes a timer, and the system further includes a red packet delivery control module, configured to monitor the delivery of the electronic red envelope to record the delivery data of the electronic red envelope, and pass the red envelope information of the electronic red envelope The built-in timer controls the effectiveness of the electronic red envelope.

A person skilled in the art may understand that all or part of the steps of implementing the above embodiments may be completed by hardware, or may be instructed by a program to execute related hardware, and the program may be stored in a computer readable storage medium. The storage medium mentioned may be a read only memory, a magnetic disk or an optical disk or the like.

While the invention has been described with respect to the preferred embodiments the embodiments The present invention may be embodied in a variety of forms without departing from the spirit or scope of the invention. It is to be understood that the invention is not limited to the details of the invention. All changes and modifications that come within the scope of the claims or the equivalents thereof are intended to be covered by the appended claims.

Claims

An advertising information delivery method, comprising:

Obtaining an electronic red envelope, the electronic red envelope being generated by an electronic file embedded with the advertisement information;

Listening to the trigger of the operation instruction in the electronic red envelope to obtain a release instruction;

The electronic red envelope is issued in response to the issuing instruction, and the embedded advertisement information is transmitted through the electronic red envelope.
The method of claim 1 further comprising:

The other user responds to the issuance of the electronic red envelope, and listens to the triggered electronic red envelope receiving instruction;

Obtaining the electronic red envelope receiving instruction, performing display of the advertisement information in the electronic red envelope according to the electronic red envelope receiving instruction, and processing the electronic red envelope receiving by the red envelope information encapsulated by the electronic red envelope.
The method according to claim 1 or 2, wherein the method further comprises:

Obtaining red envelope information corresponding to the electronic red envelope application and an electronic file embedded with the advertisement information by using the initiated electronic red envelope application;

Encapsulating the red envelope information and the electronic file to generate an electronic red envelope.
The method according to claim 1, wherein the issuance of the electronic red envelope comprises the delivery of an electronic red envelope in a corresponding scene and the forwarding of an electronic red envelope between users, the embedded advertisement information being delivered by the electronic red envelope and Forwarding is delivered to each user.
The method according to claim 1, wherein before the step of acquiring an electronic red envelope, the method further comprises:

Obtaining advertisement information and a preset electronic file, the advertisement information being any one or any combination of text, picture and video;

Performing pre-processing of the preset electronic file, embedding the advertisement information in the preset electronic file.
The method according to claim 5, wherein the advertisement information comprises a picture, the preset electronic file is a picture, and the pre-processing of the preset electronic file is performed, in the preset The steps of embedding the advertisement information in the electronic file include:

The advertisement information and the preset electronic file are synthesized by using the preset electronic file as a base map to obtain an electronic file embedded in the advertisement information.
The method according to claim 5, wherein said advertisement information comprises a video, said preprocessing of said preset electronic file, said step of embedding said advertisement information in said preset electronic file include:

Performing video transcoding of the advertisement information to obtain video files corresponding to the preset video types, where the preset video type is a video type supported by each terminal system;

Embedding the video file into the preset electronic file to obtain an electronic file corresponding to each preset video type.
The method according to claim 7, wherein said issuing said electronic red envelope in response to said issuing instruction, and transmitting said embedded advertising information through said electronic red envelope comprises:

The issuing of the electronic red envelope is triggered by the issuing instruction, and the target user of the electronic red envelope is obtained;

Obtaining a video type supported by the target user by connecting with the target user;

And transmitting an electronic red envelope to the target user according to the video type supported by the target user, where the electronic file corresponds to a video type supported by the target user.
An electronic red envelope implementation method, comprising:

Receiving an electronic red envelope application initiated;

Obtaining red envelope information consistent with the electronic red envelope application, and extracting a preset electronic file, the electronic file being embedded with advertisement information in advance;

The red envelope information and the electronic file are encapsulated to generate an electronic red envelope, and the electronic red envelope carries the red envelope information and the advertisement information for delivery.
The method of claim 9, wherein the electronic red envelope is remotely or locally generated, the method further comprising:

Download remotely generated or extract locally generated electronic red packets;

The electronic red envelope is issued to the target user by an operation triggered in the electronic red envelope.
The method according to claim 10, wherein the operation triggered in the electronic red envelope is an operation of issuing the electronic red envelope, and the operation triggered by the electronic red envelope is to issue the electronic red envelope to a target user. The steps include:

Triggering the operation of publishing the electronic red envelope according to a preset delivery policy;

Performing the delivery of the electronic red envelope in a corresponding scenario according to the delivery policy, in response to the operation of publishing the electronic red envelope;

The user operation in the scenario is detected in the delivery of the electronic red envelope, and the target user is obtained according to the user operation, and the electronic red envelope is issued to the target user.
The method according to claim 11, wherein after the step of issuing the electronic red envelope to the target user by the operation triggered in the electronic red envelope, the method further comprises:

The electronic red envelope is stored in the target user, and the electronic red envelope is stored in the target user, and the stored electronic red envelope is triggered by the electronic red envelope receiving instruction to initiate a specified amount of payment between the relevant banks according to the red envelope information;

After the electronic red envelope to be stored reaches a set threshold, the electronic red envelope is prompted for collection.
The method according to claim 11, wherein the step of issuing the electronic red envelope to the target user by the operation triggered in the electronic red envelope further comprises:

Monitoring the status of the electronic red envelope, and adjusting the delivery of the electronic red envelope according to the state of the electronic red envelope.
The method according to claim 10, wherein the operation triggered in the electronic red envelope is an operation of forwarding the electronic red envelope, and the operation triggered by the electronic red envelope is to issue the electronic red envelope to a target user. The steps include:

Detecting an operation of forwarding the electronic red envelope triggered by the electronic red envelope;

Obtaining a target user according to the operation of forwarding the electronic red envelope, and forwarding the electronic red envelope to the target user.
The method according to claim 9, wherein the red packet information comprises a timer, the method further comprising:

The transmission of the electronic red envelope is monitored to record the delivery data of the electronic red envelope, and the validity control of the electronic red envelope is performed by a timer provided in the red envelope information of the electronic red envelope.
An advertisement information delivery system, comprising:

An electronic red envelope obtaining module, configured to acquire an electronic red envelope, the electronic red envelope being generated by an electronic file embedded with the advertisement information;

a red packet operation listening module, configured to listen to a trigger of an operation instruction in the electronic red envelope to obtain a release instruction;

And an issuance response module, configured to issue the electronic red envelope in response to the issuing instruction, and transmit the embedded advertisement information by using the electronic red envelope.
The system of claim 16 wherein said system further comprises:

Receiving a listening module, configured to listen to the electronic red envelope receiving instruction triggered by the other user in response to the issuance of the electronic red envelope;

The receiving processing module is configured to obtain the electronic red envelope receiving instruction, perform display of the advertising information in the electronic red envelope according to the electronic red envelope receiving instruction, and process the electronic red envelope receiving by the red envelope information encapsulated by the electronic red envelope.
The system of claim 16 or 17, wherein the system further comprises:

The application response module is configured to obtain, by using the initiated electronic red envelope application, the red envelope information corresponding to the electronic red envelope application and the electronic file embedded with the advertisement information;

And a packaging module, configured to encapsulate the red envelope information and the electronic file to generate an electronic red envelope.
The system according to claim 16, wherein the issuance of the electronic red envelope comprises the delivery of an electronic red envelope in a corresponding scenario and the forwarding of an electronic red envelope between users, the embedded advertisement information being delivered by the electronic red envelope and Forwarding is delivered to each user.
The system of claim 16 wherein said system further comprises:

a pre-acquisition module, configured to obtain advertisement information and a preset electronic file, where the advertisement information is any one or any combination of text, picture, and video;

And a pre-processing module, configured to perform pre-processing of the preset electronic file, and embed the advertisement information in the preset electronic file.
The system according to claim 20, wherein the advertisement information comprises a picture, the preset electronic file is a picture, and the pre-processing module is further configured to use the preset electronic file as a base map. The advertisement information and the preset electronic file are synthesized to obtain an electronic file embedded in the advertisement information.
The system according to claim 20, wherein the advertisement information is a video, and the preprocessing module comprises:

a video transcoding unit, configured to perform video transcoding of the advertisement information to obtain a video file corresponding to the preset video type, where the preset video type is a video type supported by each terminal system;

The video embedding unit is configured to embed the video file into the preset electronic file to obtain an electronic file corresponding to each preset video type.
The system of claim 22, wherein the issuance response module comprises:

a target user obtaining unit, configured to trigger the issuance of the electronic red envelope by using the issuing instruction, to obtain a target user of the electronic red envelope;

a type obtaining unit, configured to acquire, by using a connection with the target user, a video type supported by the target user;

And a red packet delivery unit, configured to deliver an electronic red envelope to the target user according to a video type supported by the target user, where the electronic file corresponds to a video type supported by the target user.
An electronic red envelope implementation system, comprising:

The application receiving module is configured to receive the initiated electronic red envelope application;

An information processing module, configured to obtain red packet information corresponding to the electronic red envelope application, and extract a preset electronic file, where the electronic file is embedded with advertisement information in advance;

The package delivery module is configured to encapsulate the red envelope information and the electronic file to generate an electronic red envelope, and the electronic red envelope carries the red envelope information and the advertisement information for delivery.
The system of claim 24, wherein the electronic red envelope is remotely or locally generated, the system further comprising:

An electronic red envelope obtaining module, configured to download a remote generated or extract a locally generated electronic red envelope;

And an issuance module, configured to issue the electronic red envelope to a target user by an operation triggered in the electronic red envelope.
The system according to claim 25, wherein the operation triggered in the electronic red envelope is an operation of publishing the electronic red envelope, and the issuing module comprises:

a triggering unit, configured to trigger an operation of publishing the electronic red envelope according to a preset delivery policy;

a delivery unit, configured to perform the delivery of the electronic red envelope in a corresponding scenario according to the delivery policy, in response to the operation of publishing the electronic red envelope;

And a user operation response unit, configured to detect a user operation in the scenario in the delivery of the electronic red envelope, and obtain the target user according to the user operation, and issue the electronic red envelope to the target user.
The system of claim 26, wherein the system further comprises:

a storage module, configured to perform, in the issuance of the electronic red envelope to the target user, storing the electronic red envelope in the target user, and the stored electronic red envelope is triggered by an electronic red envelope receiving instruction to initiate an association between the relevant banks according to the red envelope information. The specified amount of payment;

The receiving prompting module is configured to perform the receiving prompt of the electronic red envelope after the electronic red envelope to be stored reaches a set threshold.
The system of claim 26, wherein the issuing module further comprises:

The red packet monitoring unit is configured to monitor a status of the electronic red envelope, and adjust the delivery of the electronic red envelope according to the state of the electronic red envelope.
The system according to claim 25, wherein the operation triggered in the electronic red envelope is an operation of forwarding the electronic red envelope, and the issuing module comprises:

An operation detecting unit, configured to detect an operation of forwarding the electronic red envelope triggered by the electronic red envelope;

And a forwarding unit, configured to obtain a target user according to the operation of forwarding the electronic red envelope, and perform forwarding of the electronic red envelope to the target user.
The system of claim 24, wherein the red packet information comprises a timer, the system further comprising:

The red packet delivery control module is configured to monitor the delivery of the electronic red envelope to record the delivery data of the electronic red envelope, and perform validity control of the electronic red envelope by using a timer included in the red envelope information of the electronic red envelope.