CN112258213A

CN112258213A - Method, device, equipment and storage medium for determining advertisement putting position

Info

Publication number: CN112258213A
Application number: CN202010987980.4A
Authority: CN
Inventors: 闫铭
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2020-09-18
Filing date: 2020-09-18
Publication date: 2021-01-22

Abstract

The present disclosure relates to a method, an apparatus, a device and a storage medium for determining an advertisement delivery position, and relates to the technical field of data processing, wherein the method for determining the advertisement delivery position comprises: acquiring exposure conversion rates of a plurality of throwing positions in a page, wherein the plurality of throwing positions are at different positions of the page; determining the estimated value of each putting position according to the exposure conversion rate of each putting position, wherein the estimated value is related to the conversion value of each putting position; obtaining the delivery values of a plurality of delivery positions, and determining a target delivery position from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position; and determining display putting positions for advertisement display according to the number of the target putting positions, the estimated value and the putting value of the target putting positions. Therefore, the corresponding estimated values are set for different putting positions, the estimated values are related to the conversion values of the putting positions, the putting values of the putting positions are enabled to obtain corresponding access amounts, and the value maximization of advertisement putting is achieved.

Description

Method, device, equipment and storage medium for determining advertisement putting position

Technical Field

The present disclosure relates to the field of data processing technologies, and in particular, to a method, an apparatus, a device, and a storage medium for determining an advertisement placement location.

Background

Generally, for product promotion, advertisements can be put on related platforms, and the product sales volume is increased.

In the related technology, an estimated value is set for each advertisement page, when the delivery value of an advertisement delivery user is greater than or equal to the estimated value, an advertisement is displayed at a certain fixed position of the advertisement page, and when the delivery value of the advertisement delivery user is less than the estimated value, the advertisement is not displayed.

Disclosure of Invention

The present disclosure provides a method, an apparatus, a device, and a storage medium for determining an advertisement delivery location, so as to at least solve the problems of the related art that the delivery value is the same and the corresponding traffic is different. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a method for determining an advertisement position, including:

respectively obtaining exposure conversion rates of a plurality of throwing positions in a page, wherein the plurality of throwing positions are respectively arranged at different positions of the page;

determining the estimated value of each putting position according to the exposure conversion rate of each putting position, wherein if the plurality of putting positions have the estimated values respectively, the estimated values are related to the conversion values of the putting positions;

obtaining the delivery values of the plurality of delivery positions, and determining a target delivery position from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position; and

and determining display putting positions according to the number of the target putting positions, the estimated value of the target putting positions and the putting value to display the advertisements.

In an embodiment of the present disclosure, when the number of delivered values is equal to 1, the determining, according to the number of target delivered positions, the estimated value of the target delivered positions, and the delivered value, a display delivered position for advertisement display includes: acquiring a target delivery position with the delivery value larger than the estimated value; and when the number of the target putting positions is 1, determining that the target putting positions are the showing putting positions to show the advertisements corresponding to the putting price values.

In an embodiment of the present disclosure, when the number of the target release positions is greater than 1, obtaining a maximum predicted value of a plurality of predicted values corresponding to the target release positions; and taking the putting position corresponding to the maximum estimated value as the display putting position to display the advertisement corresponding to the putting value.

In an embodiment of the present disclosure, when the number of delivered values is greater than 1, the performing advertisement display processing according to the number of target delivered positions, the estimated value of the target delivered positions, and the delivered values includes: determining a highest value of the plurality of values of the placement; and when the highest putting value is greater than or equal to the maximum estimated value, the putting position corresponding to the maximum estimated value is set as the display putting position to display the advertisement with the highest putting value.

In an embodiment of the present disclosure, when the highest placement value is smaller than the maximum estimated value and larger than other estimated values, obtaining a placement position corresponding to the estimated value with the smallest difference between the highest placement values as the display placement position to display the advertisement with the highest placement value.

In an embodiment of the present disclosure, the respectively obtaining exposure conversion rates of a plurality of drop positions in a page includes: displaying the same test advertisement in the plurality of delivery positions; acquiring the exposure quantity of each release position in the plurality of release positions and the conversion quantity corresponding to the exposure quantity; and calculating the exposure conversion rate of each throwing position according to the exposure number and the conversion number.

In an embodiment of the present disclosure, the determining the estimated value of each drop position according to the exposure conversion rate of each drop position respectively includes: displaying a different plurality of test advertisements in each of the placement locations; acquiring a plurality of test exposure quantities respectively corresponding to the same launching position and a plurality of test conversion quantities respectively corresponding to the test exposure quantities in the process of displaying the different test advertisements; calculating a plurality of test exposure conversion rates of each putting position according to the plurality of test exposure numbers and the plurality of test conversion numbers corresponding to each putting position; and acquiring a target test exposure conversion rate of which the difference value with the exposure conversion rate is smaller than a preset threshold value from the plurality of test exposure conversion rates, and taking a test value corresponding to the target test exposure conversion rate as an estimated value of a release position.

In an embodiment of the present disclosure, the respectively obtaining exposure conversion rates of a plurality of drop positions in a page includes: acquiring the historical exposure quantity of each release position and the historical conversion quantity corresponding to the historical exposure quantity; and calculating the exposure conversion rate of each throwing position according to the historical exposure number and the historical conversion number corresponding to each throwing position.

In an embodiment of the present disclosure, the conversion value of the display drop position is calculated according to the estimated value of the display drop position and the exposure conversion rate of the display drop position.

According to a second aspect of the embodiments of the present disclosure, there is provided an apparatus for determining an advertisement placement position, including:

a first obtaining module configured to obtain exposure conversion rates of a plurality of drop positions in a page, wherein the drop positions are at different positions of the page;

a determining module configured to determine an estimated value of each of the drop positions according to an exposure conversion rate of each of the drop positions, respectively, wherein the estimated value is related to a conversion value of the drop position if the plurality of drop positions have the estimated values, respectively;

a second obtaining module configured to obtain a delivery value for the plurality of delivery positions, and determine a target delivery position from the plurality of delivery positions according to the delivery value and the estimated value of each delivery position; and

and the processing module is configured to determine display putting positions for advertisement display according to the number of the target putting positions, the estimated value of the target putting positions and the putting value.

In an embodiment of the disclosure, when the value-to-impression quantity is equal to 1, the processing module is specifically configured to: acquiring a target delivery position with the delivery value larger than the estimated value; and when the number of the target putting positions is 1, determining that the target putting positions are the showing putting positions to show the advertisements corresponding to the putting price values.

In an embodiment of the disclosure, the processing module is specifically configured to: when the number of the target release positions is larger than 1, acquiring the maximum estimated value in a plurality of estimated values corresponding to the target release positions; and acquiring the putting position corresponding to the maximum estimated value as the display putting position to display the advertisement corresponding to the putting value.

In an embodiment of the disclosure, when the value-to-impression quantity is greater than 1, the processing module is specifically configured to: determining a highest value of the plurality of values of the offer; and when the highest putting value is more than or equal to the maximum estimated value, the putting position corresponding to the maximum estimated value is set as the display putting position to display the advertisement with the highest putting value.

In an embodiment of the disclosure, the processing module is specifically configured to: and when the highest putting value is smaller than the maximum estimated value and larger than other estimated values, acquiring a putting position corresponding to the estimated value with the minimum difference value of the highest putting value as the display putting position to display the advertisement with the highest putting value.

In one embodiment of the present disclosure, the first obtaining module is configured to: displaying the same test advertisement in the plurality of delivery positions; acquiring the exposure quantity of each release position in the plurality of release positions and the conversion quantity corresponding to the exposure quantity; and calculating the exposure conversion rate of each throwing position according to the exposure number and the conversion number.

In one embodiment of the disclosure, the determining module is configured to: displaying a different plurality of test advertisements in each of the placement locations; acquiring a plurality of test exposure quantities respectively corresponding to the same launching position and a plurality of test conversion quantities respectively corresponding to the test exposure quantities in the process of displaying the different test advertisements; calculating a plurality of test exposure conversion rates of each putting position according to the plurality of test exposure numbers and the plurality of test conversion numbers corresponding to each putting position; and acquiring a target test exposure conversion rate of which the difference value with the exposure conversion rate is smaller than a preset threshold value from the plurality of test exposure conversion rates, and taking a test value corresponding to the target test exposure conversion rate as an estimated value of a release position.

In one embodiment of the present disclosure, the first obtaining module is configured to: acquiring the historical exposure quantity of each release position and the historical conversion quantity corresponding to the historical exposure quantity; and calculating the exposure conversion rate of each throwing position according to the historical exposure number and the historical conversion number corresponding to each throwing position.

In an embodiment of the present disclosure, the device for determining the drop position further includes: and the calculation module is configured to calculate the conversion value of the display putting position according to the estimated value of the display putting position and the exposure conversion rate of the display putting position.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to the instructions to implement the method for determining an advertisement placement location according to the embodiment of the first aspect.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a storage medium, wherein instructions, when executed by a processor of a server, enable the server to perform the method for determining an advertisement placement location of the first aspect.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, wherein instructions of the computer program product, when executed by a processor, enable a server to execute the method for determining an advertisement placement location of the first aspect.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

respectively obtaining exposure conversion rates of a plurality of throwing positions in a page, wherein the plurality of throwing positions are respectively positioned at different positions of the page; determining the estimated value of each putting position according to the exposure conversion rate of each putting position, wherein if the plurality of putting positions have the estimated values respectively, the estimated values are related to the conversion values of the putting positions; obtaining the delivery values of a plurality of delivery positions, and determining a target delivery position from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position; and determining display putting positions for advertisement display according to the number of the target putting positions, the estimated value and the putting value of the target putting positions. Therefore, the corresponding estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that the corresponding access amount is obtained for the putting values of the putting positions, the putting value is given by the advertisement putting user according to the actual value of the putting positions, and the value maximization of the advertisement putting user and the advertisement platform is realized.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a diagram illustrating an application scenario of a method for ad placement location determination, according to an exemplary embodiment;

FIG. 2 is an advertisement interface diagram of a terminal device shown in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method for ad placement location determination in accordance with an exemplary embodiment;

FIG. 4 is an advertisement interface diagram of a terminal device shown in accordance with an exemplary embodiment;

FIG. 5 is a flow chart illustrating another method of ad placement location determination in accordance with an exemplary embodiment;

FIG. 6 is a flow chart illustrating yet another method of ad placement location determination in accordance with an exemplary embodiment;

FIG. 7 is a block diagram illustrating an apparatus for determining ad placement locations in accordance with an exemplary embodiment;

fig. 8 is a block diagram illustrating a server 200 of an advertisement placement location determining apparatus according to an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

In an actual application scene, an estimated value is set for each advertisement page, when a plurality of advertisement pages exist, the access amount obtained by each advertisement page is different, and the conditions that the advertisement users have the same advertisement value and the different access amounts are obtained exist.

In order to solve the problems, the application provides a method for determining advertisement putting positions, different estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that corresponding access volumes are obtained for the putting values of the putting positions, an advertisement putting user gives the putting values according to the actual values of the putting positions, and the value maximization of the advertisement putting user and an advertisement platform is achieved.

The method for determining the advertisement placement position disclosed by the application can be applied to the scene shown in figure 1, fig. 1 is a diagram illustrating an application scenario of a method for determining an advertisement placement location according to an exemplary embodiment, which may include a plurality of terminal devices 10, wherein the advertisement providing platform 20 can be in communication connection with the terminal device 10 through the communication interface, such as transmitting the delivery value for a plurality of delivery positions through the terminal device 10, a target placement location is determined from a plurality of placement locations by the advertisement providing platform 20 based on the placement value and the estimated value of each placement location, and determining the display putting positions according to the number of the target putting positions, the estimated value and the putting value of the target putting positions and informing the terminal device 10, and displaying the advertisement of the advertisement putting user at the display putting position at the advertisement providing platform 20.

Fig. 2 is an advertisement interface diagram of a terminal device according to an exemplary embodiment, and fig. 2 shows that an advertisement providing platform 20 determines a target placement position from a plurality of placement positions according to a placement value and an estimated value of each placement position, determines a display placement position a shown in fig. 2 according to the number of target placement positions, the estimated value of the target placement position and the placement value, and displays an advertisement of an advertisement placement user at the display placement position a.

Fig. 3 is a flow chart illustrating a method for determining ad placement locations, as shown in fig. 3, according to an exemplary embodiment, including the following steps.

In step S101, exposure conversion rates of a plurality of drop positions in a page are respectively obtained, where the drop positions are respectively at different positions of the page.

In the embodiment of the present disclosure, the plurality of placement positions are respectively at different positions of the page, and each placement position can only show one advertisement, such as the page shown in fig. 4, which has a plurality of placement positions A, B, C, D and E respectively.

In the embodiment of the present disclosure, it is described that the advertisement page is not limited to the short video advertisement, the web advertisement, and the like, and the setting is specifically selected according to the application scenario.

In the embodiment of the disclosure, the page has a plurality of delivery positions, and the access amount obtained by different delivery positions is different, and due to factors such as browsing habits of users, the attention degrees of advertisements in different positions are different, so that the access to the link page corresponding to the advertisement is also different.

In the embodiment of the present disclosure, the advertisement display effect of each placement position is determined by the exposure conversion rate of the placement position, and there are various ways of respectively obtaining the exposure conversion rates of multiple placement positions in a page, which are exemplified as follows:

in a first example, the same test advertisement is displayed in a plurality of delivery positions, the exposure number of each delivery position in the plurality of delivery positions and the conversion number corresponding to the exposure number are obtained, and the exposure conversion rate of each delivery position is calculated according to the exposure number and the conversion number. Therefore, the influence of the placement positions on the exposure conversion rate of different advertisements can be flexibly selected according to the application scene requirements, and the efficiency and the accuracy of calculating the exposure conversion rate of each placement position are improved.

A second example is that the historical exposure quantity of each release position and the historical conversion quantity corresponding to the historical exposure quantity are obtained; and calculating the exposure conversion rate of each throwing position according to the historical exposure number and the historical conversion number corresponding to each throwing position. Therefore, the exposure conversion rate of each release position can be calculated based on the historical release records of the release positions, so that the authenticity of calculating the exposure conversion rate of each release position is guaranteed, and the accuracy of subsequently acquiring the estimated value of the release positions is improved.

In step 102, an estimated value of each of the drop locations is determined according to the exposure conversion rate of each of the drop locations, wherein the estimated value is related to the conversion value of the drop location if the plurality of drop locations have the estimated value, respectively.

In the embodiment of the disclosure, after the exposure conversion rates of a plurality of drop positions in a page are obtained, the estimated value of each drop position can be determined based on the exposure conversion rate of each drop position, so that it is ensured that the estimated value is related to the exposure conversion rate, and the drop value is ensured to correspond to the visit amount.

In the embodiment of the present disclosure, in the process of displaying a plurality of different test advertisements in each delivery position, a plurality of test exposure conversion rates respectively corresponding to the same delivery position are obtained, a target test exposure conversion rate with an exposure conversion rate difference smaller than a preset threshold value from the plurality of test exposure conversion rates obtained in step 101 for each delivery position is obtained, and a test value corresponding to the target test exposure conversion rate is used as an estimated value of the delivery position, that is, the estimated value is determined based on the exposure amount and the conversion amount in actual application, so that benefit maximization of the advertisement platform is achieved.

It should be noted that, the corresponding estimated value may be adjusted subsequently according to the change of the exposure conversion rate, so as to further improve the flexibility of determining the wide-release position.

In the embodiment of the disclosure, a plurality of functions may be established based on a plurality of estimated values corresponding to a plurality of exposure conversion rates in the history, and the function parameters are solved to determine the objective function, so that the estimated value of each putting position can be obtained by inputting the exposure conversion rate of each putting position to the objective function.

In the embodiment of the present disclosure, in order to ensure that a user puts in value according to an actual value, under the condition that a plurality of putting positions respectively have an estimated value, the estimated value is related to a conversion value of the putting positions, and more specifically, a conversion value corresponding to a putting position with a larger estimated value is less than or equal to a conversion value of a putting position with a smaller estimated value.

In step 103, the delivery values for the plurality of delivery positions are obtained, and the target delivery position is determined from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position.

And 104, determining display putting positions according to the number of the target putting positions, the estimated value and the putting value of the target putting positions and displaying the advertisements.

In the embodiment of the disclosure, after the estimated value of each delivery position is determined, the advertisement delivery user can give corresponding delivery values for a plurality of delivery positions as required, so that the target delivery position is determined from the plurality of delivery positions according to the delivery value and the estimated value of each delivery position.

Furthermore, there are many ways of determining display placement positions for advertisement display according to the number of target placement positions, the estimated value of the target placement positions, and the placement value, and different processing ways are selected according to different scenes, as exemplified by the following:

in the first example, when the number of the delivered values is equal to 1, target delivery positions with delivered values larger than the estimated values are obtained, and if the number of the target delivery positions is 1, the target delivery positions are determined as display delivery positions to display advertisements corresponding to the delivered values, so that the display delivery positions are rapidly determined to display the advertisements.

It should be noted that the advertisement providing platform may also calculate the displayed advertisement according to the target pre-evaluation value of the target placement position to obtain the value, so that the value of advertisement placement is maximized.

It should be noted that, if the number of the target placement positions is greater than 1, the maximum estimated value of the plurality of estimated values corresponding to the target placement positions is obtained, and the placement position corresponding to the maximum estimated value is obtained as the display placement position to display the advertisement corresponding to the placement value, so that the advertisement corresponding to the placement value is displayed by taking the placement position corresponding to the maximum estimated value as the display placement position, the placement value of the placement position is allowed to obtain the corresponding access amount, and the value of advertisement placement is maximized.

It should be noted that the advertisement providing platform may also calculate the displayed advertisement according to the maximum pre-evaluation value to obtain the value, so that the value of advertisement delivery is maximized.

In the second example, when the number of the delivered values is greater than 1, the highest delivered value is determined from the multiple delivered values, and if the highest delivered value is greater than or equal to the maximum estimated value, the delivered position corresponding to the maximum estimated value is the advertisement displayed at the displayed delivered position, so that under the condition that multiple delivered values exist and the maximum delivered value is greater than or equal to the maximum estimated value, the advertisement with the highest delivered value is displayed at the displayed delivered position corresponding to the maximum estimated value, the delivered values of the delivered positions obtain corresponding access amounts, and the value of advertisement delivery is maximized.

It should be noted that, if the highest placement value is smaller than the maximum estimated value and larger than other estimated values, the placement position corresponding to the estimated value with the smallest difference value between the highest placement values is acquired as the placement position for displaying the advertisement with the highest placement value, so that, when a plurality of placement values exist, and the highest placement value is smaller than the maximum estimated value and larger than other estimated values, the placement position corresponding to the estimated value with the smallest difference value between the highest placement values is displayed as the placement position for displaying the advertisement with the highest placement value, so that the placement values of the placement positions obtain corresponding access amounts, and the value of advertisement placement is maximized.

It should be noted that the advertisement providing platform may further calculate the displayed advertisement according to the estimated value of the second displayed placement position and the maximum value of the highest placement value to obtain a value, so that the value of advertisement placement is maximized.

According to the method for determining the advertisement putting positions, exposure conversion rates of a plurality of putting positions in a page are respectively obtained, wherein the plurality of putting positions are respectively arranged at different positions of the page; determining the estimated value of each putting position according to the exposure conversion rate of each putting position, wherein if the plurality of putting positions have the estimated values respectively, the estimated values are related to the conversion values of the putting positions; obtaining the delivery values of a plurality of delivery positions, and determining a target delivery position from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position; and determining display putting positions for advertisement display according to the number of the target putting positions, the estimated value and the putting value of the target putting positions. Therefore, the corresponding estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that the corresponding access amount is obtained for the putting values of the putting positions, the putting value is given by the advertisement putting user according to the actual value of the putting positions, and the value maximization of the advertisement putting user and the advertisement platform is realized.

Based on the description of the above embodiment, it can be understood that the number of the placement values is different, and the manner of displaying the advertisement by determining the placement positions for displaying the advertisement according to the number of the target placement positions, the estimated value of the target placement positions, and the placement value is different, and a detailed description is given below in conjunction with fig. 5 in a scenario in which the number of the placement values is equal to 1.

Fig. 5 is a flow chart illustrating another method for determining ad placement locations, according to an exemplary embodiment, as shown in fig. 5, including the steps of:

in step S201, the same test advertisement is displayed in a plurality of placement positions, the exposure number of each placement position in the plurality of placement positions and the conversion number corresponding to the exposure number are obtained, and the exposure conversion rate of each placement position is calculated according to the exposure number and the conversion number.

In the embodiment of the present disclosure, the test advertisement displayed at each delivery position is the same, so the exposure number of each delivery position is obtained, that is, the number of times that the test advertisement is displayed to the user at different delivery positions, or the number of times that the user browses the test advertisement; and after the user sees the test advertisement, the number of times of clicking and sharing the test advertisement and entering the corresponding page for purchase is the conversion number, so that the exposure conversion rate of each putting position is calculated according to the exposure number and the conversion number, such as the exposure number is 1000, and the conversion number is 2, so that two points 2 of the exposure conversion rate are obtained.

It should be noted that the conversion type may be set according to the application scenario requirement, and is not limited to the purchasing behavior described above, and may also be a sharing behavior, a clicking behavior, and the like.

It should be noted that, in order to improve the accuracy of the exposure conversion calculation for each delivery position, the above operations may be repeated, each delivery position obtains multiple exposure conversion rates, an average value of the multiple exposure conversion rates is obtained as the final exposure conversion rate for each delivery position, and in repeating the above operations, test advertisements with different industries and different effects may be selected for test display, so as to improve the effectiveness and accuracy of obtaining the exposure conversion rate for each delivery position.

In step 202, a plurality of different test advertisements are displayed in each delivery position, and a plurality of test exposure quantities respectively corresponding to the same delivery position and a plurality of test conversion quantities respectively corresponding to the plurality of test exposure quantities are obtained in the process of displaying the plurality of different test advertisements.

In the embodiment of the disclosure, in the process of determining a plurality of test advertisements displayed differently at each delivery position and acquiring a plurality of test advertisements displayed differently, a plurality of test exposure numbers respectively corresponding to the same delivery position, that is, the number of times that a plurality of test advertisements are sequentially displayed to a user at different delivery positions, or the number of times that the user browses the plurality of test advertisements, are obtained; and the number of times of entering the corresponding page for purchase after the user clicks and shares the test advertisements after seeing the test advertisements is the test conversion number.

It can be understood that, the placement position is unchanged, the test advertisements are sequentially displayed according to a preset period or, for example, every day, and the number of the test advertisements and the corresponding number of the test conversions for each test advertisement are obtained.

In step 203, a plurality of test exposure conversion rates of each drop position are calculated according to a plurality of test exposure numbers and a plurality of test conversion numbers corresponding to each drop position, a target test exposure conversion rate with a difference value smaller than a preset threshold value from the plurality of test exposure conversion rates is obtained, and a test value corresponding to the target test exposure conversion rate is used as an estimated value of the drop position.

In the embodiment of the present disclosure, the test exposure conversion rate of each delivery location may be calculated by determining the test exposure amount and the test conversion amount corresponding to each delivery location, and it can be understood that a plurality of test advertisements are displayed to obtain a plurality of test exposure conversion rates, and in the process of displaying the test advertisements, different test advertisements have corresponding test values, so that a target test exposure conversion rate closest to the exposure conversion rate of the delivery location is obtained from the plurality of test exposure conversion rates, and the test value obtained in the display of the test advertisements obtaining the target test exposure conversion rate is used as an estimated value, that is, the maximum profit of the delivery location, thereby improving the accuracy of obtaining the estimated value of the delivery location.

The preset threshold value is set according to the actual application scene.

In step 204, the delivery values for the plurality of delivery positions are acquired, the target delivery positions are determined from the plurality of delivery positions according to the delivery values and the estimated values of each delivery position, and if the number of the target delivery positions is 1, the target delivery positions are determined as display delivery positions to display the advertisements corresponding to the delivery values.

Step 205, if the number of the target delivery positions is greater than 1, obtaining a maximum estimated value of the plurality of estimated values corresponding to the target delivery positions, and obtaining the delivery position corresponding to the maximum estimated value as a display delivery position to display the advertisement corresponding to the delivery value.

And step 206, calculating the conversion value of the display putting position according to the estimated value of the display putting position and the exposure conversion rate of the display putting position.

In the embodiment of the present disclosure, there are multiple placement positions in a page (each placement position can only show one advertisement), and the estimated value of each placement position is r _ k (r _1> r _2>. the. > r _ k), that is, the estimated values of different placement positions are different in the same page scene.

In the embodiment of the present disclosure, when the placement value is equal to 1, the highest placement value is bid, and when r _ k < bid < r _ { k +1}, the advertisement placement user obtains the kth placement position, and when the advertisement placement user obtains the kth placement position, the obtained value of the advertisement slot may be calculated as the estimated value of the kth placement position.

Specifically, the actual value of the advertisement delivery user is the same for different delivery positions, and the delivery position conversion effect at the front position is better than that at the back position.

Therefore, when the number of the target putting positions is 1, the display putting positions are quickly determined to display the advertisements, and when the number of the target putting positions is larger than 1, the putting positions corresponding to the maximum estimated value are used as the display putting positions to display the advertisements corresponding to the putting values, so that the putting values of the putting positions obtain corresponding access amounts, and the value maximization of the advertisement putting is realized.

In the embodiment of the disclosure, when the number of the target placement positions with the obtained placement value greater than the estimated value is 1, the advertisements corresponding to the placement value are displayed by taking the target placement positions as the display placement positions, and the obtained value of the advertisement placement positions can be calculated according to the target estimated value of the target placement positions, and when the number of the target placement positions is greater than 1, that is, the placement value is greater than at least two estimated values, therefore, the maximum estimated value of the estimated values corresponding to the target placement positions is obtained, the advertisement corresponding to the placement position with the maximum estimated value is displayed, and the obtained value of the advertisement placement position is calculated according to the maximum estimated value.

For example, only one advertisement delivery user is a delivery value, and has two delivery positions, wherein the first delivery position is provided with an estimated value r _1, the second advertisement is provided with an estimated value r _2, and when the delivery value exceeds the estimated value r _1, the first delivery position is obtained; when the delivery value exceeds the estimated value r _2, obtaining a second delivery position, and when the advertisement delivery user obtains the first delivery position, calculating the acquisition value of the advertisement position as r _ 1; when the ad placement user obtains the second placement position, the acquisition value of the ad placement is calculated as r _ 2.

Specifically, bid represents the placement value of the ad placement user, value represents the actual value (actually the value that can be given) of the ad placement user, assuming that there are two placement locations, r _1 represents the estimated value of the first placement location, r _2 represents the estimated value of the second placement location, assuming that value is greater than r _1, a _1 represents the exposure conversion rate of the first placement location, and a _2 represents the exposure conversion rate of the second placement location.

Specifically, bid > value > r _1> r _2, the delivery value exceeds the actual value, the advertisement delivery user obtains the first delivery position, and the acquisition value of the advertisement space is calculated to be r _ 1; value > bid > r _1> r _2, the delivery value is lower than the actual value but exceeds the estimated value r _1, the advertisement delivery user obtains the first delivery position, and the charging is r _ 1; value > r _1> bid > r _2, the delivery value is lower than the estimated value r _1 but exceeds the estimated value r _2, the advertisement delivery user obtains a second delivery position, and the acquisition value of the advertisement space is calculated to be r _ 2.

Specifically, according to the delivery value given by the actual value, a first delivery position can be obtained, the acquisition value of the ad slot is calculated to be r _1, the first conversion value is r _1/a _1, and the second conversion value is r _2/a _2, if r _1/a _1 is greater than r _2/a _2, that is, the efficiency of the second delivery position is higher than that of the first delivery position, the delivery value is reduced by the ad delivery user so that the profit is higher, therefore, the first conversion value is required to be less than or equal to the second conversion value, that is, r _1/a _1< (r _2/a _2) is ensured, so that the ad delivery user is prevented from reducing the delivery value so that the profit is higher.

It should be noted that the delivery value is lower than r _2, the second delivery position cannot be obtained, and the acquisition value of the calculated ad slot is smaller than the delivery value given according to the actual value.

Therefore, only one advertisement delivery user has two delivery positions, the first delivery position is provided with the estimated value r _1, the second advertisement is provided with the estimated value r _2, and when r _1/a _1 is equal to r _2/a _2, the value maximization of the advertisement delivery user and the advertisement platform is realized.

The method for determining advertisement delivery positions of the embodiments of the present disclosure obtains an exposure amount of each delivery position in a plurality of delivery positions and a conversion amount corresponding to the exposure amount by displaying a same test advertisement in the plurality of delivery positions, calculates an exposure conversion rate of each delivery position according to the exposure amount and the conversion amount, displays a plurality of different test advertisements in each delivery position, obtains a plurality of test exposure amounts respectively corresponding to a same delivery position and a plurality of test conversion amounts respectively corresponding to the plurality of test exposure amounts in displaying a plurality of different test advertisements, calculates a plurality of test exposure conversion rates of each delivery position according to the plurality of test exposure amounts and the plurality of test conversion amounts corresponding to each delivery position, obtains a target test exposure conversion rate having a difference value with the exposure conversion rate smaller than a preset threshold from the plurality of test exposure conversion rates, and taking the test value corresponding to the target test exposure conversion rate as the estimated value of the putting positions, acquiring the putting values of the plurality of putting positions, determining the target putting positions from the plurality of putting positions according to the putting values and the estimated value of each putting position, determining the target putting positions as display putting positions to display the advertisements corresponding to the putting values if the number of the target putting positions is 1, acquiring the maximum estimated value of the plurality of estimated values corresponding to the target putting positions if the number of the target putting positions is more than 1, acquiring the putting positions corresponding to the maximum estimated values as display putting positions to display the advertisements corresponding to the putting values, and calculating the conversion value of the display putting positions according to the estimated values of the display putting positions and the exposure conversion rate of the display putting positions. Therefore, different estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that corresponding access volumes are obtained for the putting values of the putting positions, the corresponding putting values are given by the advertisement putting users according to actual values, and the value maximization of the advertisement putting users and the advertisement platform is realized.

Based on the description of the above embodiment, it can be understood that the number of advertisement delivery users is different, and the advertisement delivery modes of displaying the delivery positions determined according to the number of the target delivery positions, the estimated value of the target delivery positions and the delivery value are different, and a detailed description is given below in conjunction with fig. 6 in a scenario where the number of the delivery values is greater than 1.

Fig. 6 is a flowchart illustrating a further method for determining ad placement locations, according to an exemplary embodiment, as shown in fig. 6, including the steps of:

in step S301, the same test advertisement is displayed in a plurality of placement positions, the exposure number of each placement position in the plurality of placement positions and the conversion number corresponding to the exposure number are obtained, and the exposure conversion rate of each placement position is calculated according to the exposure number and the conversion number.

In step 302, a plurality of different test advertisements are displayed in each delivery position, and a plurality of test exposure quantities respectively corresponding to the same delivery position and a plurality of test conversion quantities respectively corresponding to the plurality of test exposure quantities are obtained in the process of displaying the plurality of different test advertisements.

In step 303, a plurality of test exposure conversion rates of each drop position are calculated according to a plurality of test exposure numbers and a plurality of test conversion numbers corresponding to each drop position, a target test exposure conversion rate with a difference value smaller than a preset threshold value from the plurality of test exposure conversion rates is obtained, and a test value corresponding to the target test exposure conversion rate is used as an estimated value of the drop position.

The preset threshold value is set according to the actual application scene.

And 304, determining the highest putting value from the plurality of putting values, and when the highest putting value is greater than or equal to the maximum estimated value, displaying the advertisement with the highest putting value by taking the putting position corresponding to the maximum estimated value as a display putting position.

And 305, when the highest putting value is smaller than the maximum estimated value and larger than other estimated values, acquiring a putting position corresponding to the estimated value with the minimum difference value of the highest putting value as a display putting position to display the advertisement with the highest putting value.

And step 306, calculating the conversion value of the display putting position according to the estimated value of the display putting position and the exposure conversion rate of the display putting position.

In the embodiment of the present disclosure, the highest placement value is bid, when r _ k < bid < r _ { k +1}, the advertisement placement user obtains the kth placement position, and when the advertisement placement user obtains the kth placement position, the acquisition value of the advertisement slot is calculated to be max (r _ k, max _ bid _ other), which represents the maximum value between each estimated value and the highest remaining placement values.

In the embodiment of the disclosure, when the highest putting value is smaller than the maximum estimated value and larger than other estimated values, acquiring the putting position corresponding to the estimated value with the minimum difference value with the highest putting value as the display putting position to display the advertisement with the highest putting value, calculating the acquisition value of the advertisement position according to the maximum estimated value, acquiring the putting position corresponding to the estimated value with the minimum difference value with the highest putting value to display the advertisement with the highest putting value if the highest putting value is smaller than the maximum estimated value and larger than other estimated values, and calculating the acquisition value of the advertisement position according to the estimated value of the display putting position and the maximum value of the highest putting value.

For example, there are a plurality of advertisement delivery users, there are two delivery positions (each delivery position can only show one advertisement), the first delivery position sets the estimated value r _1, and the second advertisement sets the estimated value r _ 2.

When the highest putting value exceeds the estimated value r _1, a first putting position is obtained; when the highest putting value exceeds the estimated value r _2, a second putting position is obtained; when the first delivery position is obtained, calculating the acquisition value of the advertisement position as max (r _1, max _ bid _ other); when the second placement position is obtained, the acquisition value of the ad slot is calculated to be max (r _2, max _ bid _ other), which means that the remaining placement values are the highest.

Specifically, bid _1 represents the highest placement value, bid _2 represents the placement value with the highest remaining placement values, value represents the actual value of the advertisement placement user with the highest placement value, assuming that there are two placement positions, r _1 represents the estimated value of the first placement position, r _2 represents the estimated value of the second placement position, assuming that value is greater than r _ 1; a _1 represents the exposure conversion rate for the first drop position, and a _2 represents the exposure conversion rate for the second drop position.

Specifically, value > r _1> bid _1> bid _2> r _2, the delivery value is lower than the estimated value r _1 but exceeds the estimated values r _2 and bid _2, the advertisement delivery user obtains a second delivery position, the acquisition value of the advertisement position is calculated to be max (r _2, bid _2), and the conversion value is max (r _2, bid _2)/a _ 2; according to the delivery value given by the actual value, the advertisement delivery user obtains the first delivery position, the acquisition value of the advertisement position is calculated to be r _1, and the third conversion value is r _1/a _ 1.

Therefore, if r _1/a _1> max (r _2, bid _2)/a _2, the efficiency of the second placement position is higher than that of the first placement position, the advertisement placement user will adjust the placement value down so that the revenue is higher, and in order to ensure that the advertisement placement user gives the placement value according to the actual value, r _1/a _1< ═ max (r _2, bid _2)/a _2 is needed, and optionally, r _1/a _1< ═ r _2/a _2< ═ max (r _2, bid _2)/a _2, so as to avoid that the advertisement placement user will adjust the placement value down so that the revenue is higher.

Therefore, the method has a plurality of delivery values, and comprises two delivery positions, wherein the first delivery position is provided with an estimated value r _1, the second advertisement is provided with an estimated value r _2, the conversion value of the delivery position is calculated according to the estimated value of the delivery position and the exposure conversion rate, and when r _1/a _1< ═ r _2/a _2, the value maximization of an advertisement delivery user and an advertisement platform is realized.

Therefore, when a plurality of delivery values exist and the highest delivery value is greater than or equal to the maximum estimated value, the delivery position corresponding to the maximum estimated value is used as the display delivery position to display the advertisement with the highest delivery value, and when a plurality of delivery values exist and the highest delivery value is smaller than the maximum estimated value and larger than other estimated values, the delivery position corresponding to the estimated value with the minimum difference value of the highest delivery value is used as the display delivery position to display the advertisement with the highest delivery value, so that the delivery values of the delivery positions obtain corresponding access amount, and the value of advertisement delivery is maximized.

The method for determining advertisement delivery positions of the embodiments of the present disclosure obtains an exposure amount of each delivery position in a plurality of delivery positions and a conversion amount corresponding to the exposure amount by displaying a same test advertisement in the plurality of delivery positions, calculates an exposure conversion rate of each delivery position according to the exposure amount and the conversion amount, displays a plurality of different test advertisements in each delivery position, obtains a plurality of test exposure amounts respectively corresponding to a same delivery position and a plurality of test conversion amounts respectively corresponding to the plurality of test exposure amounts in displaying a plurality of different test advertisements, calculates a plurality of test exposure conversion rates of each delivery position according to the plurality of test exposure amounts and the plurality of test conversion amounts corresponding to each delivery position, obtains a target test exposure conversion rate having a difference value with the exposure conversion rate smaller than a preset threshold from the plurality of test exposure conversion rates, and taking the test value corresponding to the target test exposure conversion rate as the estimated value of the putting position, determining the highest putting value from the plurality of putting values, when the highest putting value is greater than or equal to the maximum estimated value, showing the advertisement with the highest putting value by taking the putting position corresponding to the maximum estimated value as the showing putting position, when the highest putting value is smaller than the maximum estimated value and larger than other estimated values, obtaining the putting position corresponding to the estimated value with the minimum difference value with the highest putting value as the showing putting position to show the advertisement with the highest putting value, and calculating the conversion value of the showing putting position according to the estimated value of the showing putting position and the exposure conversion rate of the showing putting position. Therefore, different estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that the corresponding access amount is obtained for the putting values of the putting positions, and the value maximization of the advertising users and the advertising platform is realized according to the putting values given by the actual values of the advertising users.

Fig. 7 is a block diagram illustrating an apparatus for determining ad placement locations, according to an example embodiment. Referring to fig. 7, the apparatus includes a first acquisition module 401, a determination module 402, a second acquisition module 403, and a processing module 404.

The first obtaining module 401 is configured to obtain exposure conversion rates of a plurality of drop positions in a page, where the drop positions are at different positions of the page.

In the embodiment of the disclosure, it is described that the advertisement page is not limited to the short video advertisement, the web advertisement, and the like.

in a first example, the first obtaining module 401 is configured to show the same test advertisement in a plurality of placement positions, obtain an exposure quantity of each placement position in the plurality of placement positions and a conversion quantity corresponding to the exposure quantity, and calculate an exposure conversion rate of each placement position according to the exposure quantity and the conversion quantity.

In a second example, the first obtaining module 401 is configured to obtain a historical exposure quantity of each release position and a historical conversion quantity corresponding to the historical exposure quantity; and calculating the exposure conversion rate of each throwing position according to the historical exposure number and the historical conversion number corresponding to each throwing position.

A determining module 402 configured to determine an estimated value of each of the drop locations according to the exposure conversion rate of each of the drop locations, respectively, wherein the estimated value is related to the conversion value of the drop location if the plurality of drop locations have the estimated value, respectively.

In this disclosure, the determining module 402 is configured to obtain a plurality of test exposure conversion rates respectively corresponding to a same launching position in the process of displaying a plurality of different test advertisements in each launching position, obtain a target test exposure conversion rate from the plurality of test exposure conversion rates, where a difference between the exposure conversion rates of each launching position obtained in step 101 and the target test exposure conversion rate is smaller than a preset threshold, and use a test value corresponding to the target test exposure conversion rate as an estimated value of the launching position, that is, determine the estimated value based on an exposure amount and a conversion amount in actual application, so as to maximize a value of an advertisement platform.

It should be noted that, the corresponding estimated value can be adjusted according to the change of the exposure conversion rate.

In the embodiment of the present disclosure, in order to ensure that a user provides a delivery value according to an actual value, the plurality of delivery positions have an estimated value respectively, and in the case that the estimated value is related to a conversion value of the delivery position, more specifically, the conversion value corresponding to the delivery position with a larger estimated value is less than or equal to the conversion value of the delivery position with a smaller estimated value.

A second obtaining module 403 configured to obtain a delivery value for a plurality of delivery locations, and determine a target delivery location from the plurality of delivery locations according to the delivery value and the estimated value for each delivery location.

And the processing module 404 is configured to determine a display placement position for advertisement display according to the number of the target placement positions, the estimated value and the placement value of the target placement positions.

in a first example, the processing module 404 obtains a target placement position with a placement value greater than the estimated value when the number of the placement values is equal to 1, and determines that the target placement position is a display placement position to display an advertisement corresponding to the placement value if the number of the target placement positions is 1.

It should be noted that, if the number of the target placement positions is greater than 1, the maximum estimated value of the plurality of estimated values corresponding to the target placement positions is obtained, and the advertisement corresponding to the placement value is displayed by taking the placement position corresponding to the maximum estimated value as the display placement position.

In a second example, the processing module 404 is configured to determine a highest bid value from the multiple bid values when the number of bid values is greater than 1, and if the highest bid value is greater than or equal to the maximum estimated value, display the advertisement with the highest bid value by taking the placement position corresponding to the maximum estimated value as the placement position for display.

It should be noted that, if the highest placement value is smaller than the maximum estimated value and larger than other estimated values, the placement position corresponding to the estimated value with the smallest difference value with the highest placement value is obtained as the placement position for displaying the advertisement with the highest placement value.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

The device for determining the advertisement putting positions in the embodiment of the disclosure obtains the exposure conversion rate of a plurality of putting positions in a page respectively, wherein the plurality of putting positions are respectively at different positions of the page; determining the estimated value of each putting position according to the exposure conversion rate of each putting position, wherein if the plurality of putting positions have the estimated values respectively, the estimated values are related to the conversion values of the putting positions; obtaining the delivery values of a plurality of delivery positions, and determining a target delivery position from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position; and determining display putting positions for advertisement display according to the number of the target putting positions, the estimated value and the putting value of the target putting positions. Therefore, the corresponding estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that the corresponding access amount is obtained for the putting values of the putting positions, the putting value is given by the advertisement putting user according to the actual value of the putting positions, and the value maximization of the advertisement putting user and the advertisement platform is realized.

As shown in fig. 8, the server 200 includes:

a memory 210 and a processor 220, a bus 230 connecting different components (including the memory 210 and the processor 220), wherein the memory 210 stores a computer program, and when the processor 220 executes the program, the method for determining an advertisement placement position according to the embodiment of the present disclosure is implemented.

Bus 230 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Server 200 typically includes a variety of electronic device readable media. Such media may be any available media that is accessible by server 200 and includes both volatile and nonvolatile media, removable and non-removable media.

Memory 210 may also include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)240 and/or cache memory 250. The server 200 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 260 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 8, and commonly referred to as a "hard drive"). Although not shown in FIG. 8, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 230 by one or more data media interfaces. Memory 210 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the disclosure.

A program/utility 280 having a set (at least one) of program modules 270, including but not limited to an operating system, one or more application programs, other program modules, and program data, each of which or some combination thereof may comprise an implementation of a network environment, may be stored in, for example, the memory 210. The program modules 270 generally perform the functions and/or methodologies of the embodiments described in this disclosure.

The server 200 may also communicate with one or more external devices 290 (e.g., keyboard, pointing device, display 291, etc.), with one or more devices that enable a user to interact with the server 200, and/or with any devices (e.g., network card, modem, etc.) that enable the server 200 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 292. Also, server 200 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet) via network adapter 293. As shown in FIG. 8, network adapter 293 communicates with the other modules of server 200 via bus 230. It should be appreciated that although not shown in FIG. 8, other hardware and/or software modules may be used in conjunction with server 200, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

The processor 220 executes various functional applications and data processing by executing programs stored in the memory 210.

It should be noted that, for the implementation process and the technical principle of the server of this embodiment, reference is made to the foregoing explanation of the method for determining a delivery location according to the embodiment of the present disclosure, and details are not described here again.

The server provided by the embodiment of the present disclosure may execute the method for determining an advertisement delivery location as described above, and respectively obtain exposure conversion rates of a plurality of delivery locations in a page, where the plurality of delivery locations are respectively located at different positions of the page; determining the estimated value of each putting position according to the exposure conversion rate of each putting position, wherein if the plurality of putting positions have the estimated values respectively, the estimated values are related to the conversion values of the putting positions; obtaining the delivery values of a plurality of delivery positions, and determining a target delivery position from the plurality of delivery positions according to the delivery values and the estimated value of each delivery position; and determining display putting positions for advertisement display according to the number of the target putting positions, the estimated value and the putting value of the target putting positions. Therefore, the corresponding estimated values are set for the putting positions at different positions, and the estimated values are related to the conversion values of the putting positions, so that the corresponding access amount is obtained for the putting values of the putting positions, the putting value is given by the advertisement putting user according to the actual value of the putting positions, and the value maximization of the advertisement putting user and the advertisement platform is realized.

In order to implement the above embodiments, the present disclosure also provides a storage medium.

Wherein the instructions in the storage medium, when executed by a processor of the server, enable the server to perform the method of determining an advertisement placement location as described above.

To achieve the above embodiments, the present disclosure also provides a computer program product, which when executed by a processor of a server, enables the server to execute the method for determining an advertisement placement position as described above.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for determining an advertisement placement location, comprising:

2. The method for determining an advertisement placement location according to claim 1, wherein when the number of placement values is equal to 1, the determining a placement location for advertisement display according to the number of target placement locations, the estimated value of the target placement locations, and the placement value comprises:

acquiring a target delivery position with the delivery value larger than the estimated value;

and when the number of the target putting positions is 1, determining that the target putting positions are the showing putting positions to show the advertisements corresponding to the putting price values.

3. The method of determining an advertisement placement position according to claim 2, further comprising:

when the number of the target release positions is larger than 1, acquiring the maximum estimated value in a plurality of estimated values corresponding to the target release positions; and

and acquiring the putting position corresponding to the maximum estimated value as the display putting position to display the advertisement corresponding to the putting value.

4. The method for determining advertisement delivery positions according to claim 1, wherein when the number of delivery values is greater than 1, performing advertisement display processing according to the number of target delivery positions, the estimated value of the target delivery positions, and the delivery value comprises:

determining a highest value of the plurality of values of the placement;

and when the highest putting value is greater than or equal to the maximum estimated value, the putting position corresponding to the maximum estimated value is set as the display putting position to display the advertisement with the highest putting value.

5. The method of determining an advertisement placement location of claim 4, further comprising:

and when the highest putting value is smaller than the maximum estimated value and larger than other estimated values, acquiring a putting position corresponding to the estimated value with the minimum difference value of the highest putting value as the display putting position to display the advertisement with the highest putting value.

6. The method for determining advertisement placement positions according to claim 1, wherein the obtaining exposure conversion rates of a plurality of placement positions in a page respectively comprises:

displaying the same test advertisement in the plurality of delivery positions;

acquiring the exposure quantity of each release position in the plurality of release positions and the conversion quantity corresponding to the exposure quantity;

and calculating the exposure conversion rate of each throwing position according to the exposure number and the conversion number.

7. The method of determining ad placement positions of claim 6, wherein said determining an estimated value for each placement position based on the exposure conversion for each placement position comprises:

displaying a different plurality of test advertisements in each of the placement locations;

acquiring a plurality of test exposure quantities respectively corresponding to the same launching position and a plurality of test conversion quantities respectively corresponding to the test exposure quantities in the process of displaying the different test advertisements;

calculating a plurality of test exposure conversion rates of each putting position according to the plurality of test exposure numbers and the plurality of test conversion numbers corresponding to each putting position;

and acquiring a target test exposure conversion rate of which the difference value with the exposure conversion rate is smaller than a preset threshold value from the plurality of test exposure conversion rates, and taking a test value corresponding to the target test exposure conversion rate as an estimated value of a release position.

8. An apparatus for determining an advertisement placement position, comprising:

9. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the method of determining an ad placement position of any of claims 1-7.

10. A storage medium having instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the method of determining an ad placement position of any of claims 1 to 7.