CN110163664A - A kind of advertising display feedback method and device - Google Patents
A kind of advertising display feedback method and device Download PDFInfo
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- CN110163664A CN110163664A CN201910358597.XA CN201910358597A CN110163664A CN 110163664 A CN110163664 A CN 110163664A CN 201910358597 A CN201910358597 A CN 201910358597A CN 110163664 A CN110163664 A CN 110163664A
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- advertisement view
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- 238000000034 method Methods 0.000 title claims abstract description 27
- 238000001514 detection method Methods 0.000 claims description 41
- 238000012544 monitoring process Methods 0.000 claims description 24
- 230000000007 visual effect Effects 0.000 claims description 3
- 206010035148 Plague Diseases 0.000 description 4
- 241000607479 Yersinia pestis Species 0.000 description 4
- 238000010586 diagram Methods 0.000 description 4
- 230000008901 benefit Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 1
- 230000001747 exhibiting effect Effects 0.000 description 1
- 239000011800 void material Substances 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
The present invention discloses a kind of advertising display feedback method and device, comprising: monitors whether the advertisement view being pre-created is demonstrated according to predetermined condition；The advertisement view being demonstrated according to the predetermined condition is fed back.Technical solution provided by the invention can effectively avoid the false at advertising display end, to safeguard gray interests.
Description
Technical field
The present invention relates to mobile applications to cash technical field more particularly to a kind of advertising display feedback method and device.
Background technique
Mobile application most directly, efficiently cash mode be exactly apply interior display advertisement, by advertisement displaying with
The click of user obtains income.Most common advertisement demonstration method is that special advertisement is implanted into inside mobile application
SDK (Software Development Kit, Software Development Kit), advertiser pass through sending advertisement under advertisement SDK, and movement is answered
The interface provided with end by advertisement SDK obtains ad content and shows.
The method that the existing advertising display to mobile application is fed back is that advertisement SDK provides special displaying and reports
Interface, access advertisement mobile application end pull advertisement after, can voluntarily select suitable opportunity to report/feedback of advertisement show line
For.As it can be seen that this mode lacks the monitoring to advertising display validity, for example, certain mobile application ends are pulled from advertisement SDK
To after advertisement, do not show that the ad content just calls directly displaying and reports interface to report/feedback display behavior；Even have
Certain mobile application ends, to make a false report the frequency of advertising display, are obtained in such a way that frequent refreshing obtains advertisement with reaching improper
The purpose of benefit.Obviously, existing advertising display feedback system will be greatly reduced advertisement promotion effect due to monitoring loophole, to damage
The gray interests of evil.
Summary of the invention
The present invention is intended to provide a kind of advertising display feedback method and device, can effectively avoid the void at advertising display end
Report, to safeguard gray interests.
In order to achieve the above objectives, The technical solution adopted by the invention is as follows:
A kind of advertising display feedback method, comprising: whether the advertisement view that monitoring constructs in advance is opened up according to predetermined condition
Show；The advertisement view being demonstrated according to the predetermined condition is fed back.
Preferably, it includes: described in detection that whether the advertisement view that the monitoring is pre-created is demonstrated according to predetermined condition
Whether advertisement view is demonstrated；When the advertisement view is demonstrated, the displaying duration of the advertisement view is obtained；When the advertisement
The displaying duration of view reaches the first predetermined threshold, detects area size shared by the advertisement view；When the advertisement view institute
Area size is accounted for not less than the second predetermined threshold, determines that the advertisement view is demonstrated according to predetermined condition.
Further, further includes: whether visible to user detect the advertisement view；The region shared by the advertisement view
Size is not less than second predetermined threshold, and the advertisement view to user as it can be seen that determining the advertisement view according to predetermined
Condition is demonstrated.
Preferably, the advertisement view is demonstrated in the application；Whether the detection advertisement view is demonstrated
It include: that monitoring event is added to the advertisement view；When the window for listening to the advertisement view and being added to the application program
When on mouth interface, determine that the advertisement view is demonstrated.
Preferably, area size shared by the detection advertisement view includes: the detection advertisement view width and exhibition
The ratio for showing screen width detects the advertisement view height and shows the ratio of screen height；Then second predetermined threshold
Including width ratio threshold value and height fractional threshold.
Preferably, area size shared by the detection advertisement view includes: to detect the width picture of the advertisement view
Element value and height pixel value；Then second predetermined threshold includes width pixel threshold and height pixel threshold.
Preferably, it includes: the visual of the detection advertisement view that whether the detection advertisement view is visible to user
Whether attribute setting meets predetermined set.
A kind of advertising display feedback device, comprising: monitoring unit, for monitor the advertisement view constructed in advance whether according to
Predetermined condition is demonstrated；Feedback unit, for being fed back to the advertisement view being demonstrated according to the predetermined condition.
Preferably, the monitoring unit includes: first detection unit, for detecting whether the advertisement view is demonstrated；
Timing unit, for obtaining the advertisement view when the first detection unit detects that the advertisement view is demonstrated
Show duration；Second detection unit, the displaying duration for getting the advertisement view when the timing unit reach first
When predetermined threshold, area size shared by the advertisement view is detected；Judging unit, for being detected when the second detection unit
When area size shared by the advertisement view is not less than the second predetermined threshold, determine that the advertisement view is opened up according to predetermined condition
Show.
Further, the monitoring unit further include: third detection unit, for detect the advertisement view whether to
Family is visible；The judging unit is also used to detect that area size shared by the advertisement view is not small when the second detection unit
In the second predetermined threshold, and when the third detection unit detects that the advertisement view is visible to user, the advertisement is determined
View is demonstrated according to predetermined condition.
Advertising display feedback method and device provided in an embodiment of the present invention, due to before feedback to the displaying of advertisement view
Mode is monitored, and only feeds back the advertisement view being demonstrated according to predetermined condition, therefore, can effectively avoid advertising display end from existing
It after pulling advertisement, carries out reporting/feeding back without showing it, also can be avoided advertising display end and continually refresh acquisition extensively
It accuses, the case where to make a false report advertising display frequency, to maintain gray interests.
Detailed description of the invention
Fig. 1 is the method flow diagram of the embodiment of the present invention one；
Fig. 2 is the method flow diagram of the embodiment of the present invention two；
Fig. 3 is the method flow diagram of the embodiment of the present invention three；
Fig. 4 is the structure drawing of device of the embodiment of the present invention one；
Fig. 5 is the structure drawing of device of the embodiment of the present invention two；
Fig. 6 is the structure drawing of device of the embodiment of the present invention three.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing, to the present invention into
Row is further described.
Fig. 1 is the method flow diagram of the embodiment of the present invention one, comprising:
Step 101, whether the advertisement view that monitoring constructs in advance is demonstrated according to predetermined condition；
In the present embodiment, advertiser passes through sending advertisement under advertisement SDK, and the application program of mobile terminal passes through product placement
SDK, and ad content is obtained by the interface that advertisement SDK is provided.After application program gets ad content, it need to call again
The interface of advertisement SDK is with advertisement view needed for constructing above-mentioned exhibiting advertising content at the end advertisement SDK.At this point, into advertisement SDK
Monitor the process that advertisement view is shown.
In the present embodiment, advertisement SDK is the displaying behavior that advertisement view is monitored by following below scheme:
Step 201, detect whether the advertisement view is demonstrated；
When the advertisement view of building is returned to application program by advertisement SDK, while the advertisement view is added and monitors thing
Part, to monitor whether the advertisement view has been added on the window interface of entire application program.Advertisement view, which is added to, answers
It, can with this with indicating that advertisement view has been inserted into the window view level of entire application program on the window interface of program
Determine that advertisement view is demonstrated in the application, and the displaying time of advertisement view can be counted since the time point
When.If not hearing advertisement view to be added on the window interface of application program, continue to keep monitoring, it is wide until receiving
It accuses view and is added to the system event on the window interface of application program.
Step 202, when the advertisement view is demonstrated, the displaying duration of the advertisement view is obtained；
In the present embodiment, at the time of advertisement view is demonstrated, start to show it time carries out timing.Practical operation
In, the developer of advertisement SDK can set the effective time that advertisement view is shown, when this is effective according to gray requirement
Generally at least 1.5 seconds long, i.e. advertisement view at least needs to show 1.5 seconds, and it is effective just to think that this advertisement view is shown.When
When reaching above-mentioned effective time, it could trigger and/feedback behavior is reported to this advertisement view.
Step 203, it when the displaying duration of the advertisement view reaches the first predetermined threshold, detects shared by the advertisement view
Area size；
Step 204, the area size shared by the advertisement view is not less than the second predetermined threshold, determines the advertisement view
It is demonstrated according to predetermined condition.
The first predetermined threshold in the present embodiment, i.e. effective time in step 202, when reaching the effective time, i.e.,
Meet the basic premise condition for reporting/feeding back.At this point, need further to the size in region shared by the advertisement view shown into
Row detection, detects whether it meets gray requirement.Here there are two types of methods to be detected: comparatively detection and absolute value
Detection.
The specific method of comparatively detection is the ratio for detecting the advertisement view width and showing screen width, detection
The advertisement view height and the ratio for showing screen height.At this point, the second predetermined threshold in step 204 specifically includes width
Fractional threshold and height fractional threshold.For example, advertiser can set, when the width of advertisement view is not less than displaying screen width
20%, and when the height of advertisement view is not less than show screen height 5%, the size in region shared by the advertisement view meets
It is required that.
The specific method of absolute value detection is the width pixel value and height pixel value for detecting the advertisement view.At this point,
The second predetermined threshold in step 204 specifically includes width pixel threshold and height pixel threshold.For example, advertiser can set
It is fixed, when the width of advertisement view is not less than 200 pixels, and the height of advertisement view is not less than 50 pixel, the advertisement view institute
The size in occupied area domain meets the requirements.
If detecting that the size in region shared by advertisement view is undesirable using any one of the above detection method,
It abandons the secondary displaying to report/feed back, it is believed that the secondary advertising display is invalid.
In order to further increase quality monitoring, monitoring condition can also be further increased.In the present embodiment, monitoring process is also
Include:
Step 205, whether visible to user the advertisement view is detected；
In the present embodiment, the area size shared by the advertisement view is not less than the second predetermined threshold, detects the advertisement
Whether view is visible to user；
Step 206, the area size shared by the advertisement view is not less than second predetermined threshold, and the advertisement regards
Figure is to user as it can be seen that determining that the advertisement view is demonstrated according to predetermined condition.
Specifically, the area size shared by the advertisement view is not less than the second predetermined threshold, detects the advertisement view
Visual attributes setting whether meet predetermined set.For example, whether the alpha value of detection advertisement view is greater than 0.5, advertisement view
Window attribute whether have value simultaneously visible, advertisement view hidden attribute whether close.If being unsatisfactory for advertisement view
Visibility requirement, i.e., it is invisible to user when advertisement view is shown, then it is assumed that and the secondary advertising display is invalid, do not report/feed back this
Secondary advertising display.
Step 102, the advertisement view being demonstrated according to the predetermined condition is fed back.
Predetermined condition in this step, be exactly in step 201~step 204 or step 201~step 206 to show when
Long, display area size and the requirement for showing visibility require if meeting and showing, report/feed back to the secondary advertising display.
Invention additionally discloses a kind of advertising display feedback devices, comprising: monitoring unit, for monitoring the advertisement being pre-created
Whether view is demonstrated according to predetermined condition；Feedback unit, for the advertisement view being demonstrated according to the predetermined condition into
Row feedback.
In the present embodiment, the monitoring unit includes: first detection unit, for detecting whether the advertisement view is opened up
Show；Timing unit, for obtaining the advertisement view when the first detection unit detects that the advertisement view is demonstrated
Displaying duration；Second detection unit, the displaying duration for getting the advertisement view when the timing unit reach the
When one predetermined threshold, area size shared by the advertisement view is detected；Judging unit, for being detected when the second detection unit
When being not less than the second predetermined threshold to area size shared by the advertisement view, determine the advertisement view according to predetermined condition quilt
It shows.
In the present embodiment, further, the monitoring unit further include: third detection unit, for detecting the advertisement
Whether view is visible to user；The judging unit is also used to detect shared by the advertisement view when the second detection unit
Area size is not less than the second predetermined threshold, and when the third detection unit detects that the advertisement view is visible to user,
Determine that the advertisement view is demonstrated according to predetermined condition.
Advertising display feedback device disclosed in this invention, working principle and specific workflow and present invention institute are public
The advertising display feedback method opened is consistent, and details are not described herein again.
Advertising display feedback method and device provided in an embodiment of the present invention, due to before feedback to the displaying of advertisement view
Mode is monitored, and only feeds back the advertisement view being demonstrated according to predetermined condition, therefore, can effectively avoid advertising display end from existing
It after pulling advertisement, carries out reporting/feeding back without showing it, also can be avoided advertising display end and continually refresh acquisition extensively
It accuses, the case where to make a false report advertising display frequency.The present invention passes through big to displaying duration, the display area of advertisement view before feedback
Small and displaying visibility is detected, and is reported the secondary displaying when meeting above-mentioned displaying condition again, is greatly maintained gray
Interests.In addition, the present invention determines advertisement view by monitoring advertisement view and whether being added on application window interface
Whether it is demonstrated, and is shown timing since the displaying moment, is just shown when showing that duration reaches effective time
Area size and the detection for showing visibility, so that entirely simpler, reliable, advertisement view displaying the validity of monitoring process
It is more accurate to judge.
It should be noted that there are two types of advertisement forms in existing application program: table plague advertisement and primary advertisement.Table plague
The advertisement form that advertisement is often referred to full frame pop-up, covers entire screen size, stops user's operation.The advertisement form is being shown
It needs user to click manually later to remove.And primary advertisement is to be embedded in the application program page, it is closer in layout designs
The native content style of application program, when advertising display, will not stop the operation of user.That is, since table plague advertisement exists
When calling advertisement SDK interface, it can be displayed in full screen when advertisement view pops up itself, while user being needed to click cancellation manually, so that
Application program is difficult to make a false report table plague advertising display.Therefore, technical solution of the present invention is mainly used for primary advertisement exhibition
Show and is monitored.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.
Claims (10)
1. a kind of advertising display feedback method characterized by comprising
Monitor whether the advertisement view constructed in advance is demonstrated according to predetermined condition；
The advertisement view being demonstrated according to the predetermined condition is fed back.
2. advertising display feedback method according to claim 1, which is characterized in that described to monitor the advertisement view being pre-created
Whether figure is demonstrated according to predetermined condition includes:
Detect whether the advertisement view is demonstrated；
When the advertisement view is demonstrated, the displaying duration of the advertisement view is obtained；
When the displaying duration of the advertisement view reaches the first predetermined threshold, area size shared by the advertisement view is detected；
The area size shared by the advertisement view is not less than the second predetermined threshold, determines the advertisement view according to predetermined condition
It is demonstrated.
3. advertising display feedback method according to claim 2, which is characterized in that further include:
Whether visible to user detect the advertisement view；
The area size shared by the advertisement view is not less than second predetermined threshold, and the advertisement view can to user
See, determines that the advertisement view is demonstrated according to predetermined condition.
4. advertising display feedback method according to claim 2, which is characterized in that the advertisement view is in the application
It is demonstrated；Whether the detection advertisement view, which is demonstrated, includes:
Monitoring event is added to the advertisement view；
When listening to the advertisement view and being added on the window interface of the application program, the advertisement view quilt is determined
It shows.
5. advertising display feedback method according to claim 2, which is characterized in that shared by the detection advertisement view
Area size includes:
It detects the advertisement view width and shows the ratio of screen width, detect the advertisement view height and show that screen is high
The ratio of degree；Then second predetermined threshold includes width ratio threshold value and height fractional threshold.
6. advertising display feedback method according to claim 2, which is characterized in that shared by the detection advertisement view
Area size includes:
Detect the width pixel value and height pixel value of the advertisement view；Then second predetermined threshold includes width pixel threshold
Value and height pixel threshold.
7. advertising display feedback method according to claim 3, which is characterized in that whether the detection advertisement view
It is visible to user to include:
Whether the visual attributes setting for detecting the advertisement view meets predetermined set.
8. a kind of advertising display feedback device characterized by comprising
Monitoring unit, for monitoring whether the advertisement view constructed in advance is demonstrated according to predetermined condition；
Feedback unit, for being fed back to the advertisement view being demonstrated according to the predetermined condition.
9. advertising display feedback device according to claim 8, which is characterized in that the monitoring unit includes:
First detection unit, for detecting whether the advertisement view is demonstrated；
Timing unit, for when the first detection unit detects that the advertisement view is demonstrated, obtaining the advertisement view
The displaying duration of figure；
Second detection unit, the displaying duration for getting the advertisement view when the timing unit reach the first predetermined threshold
When value, area size shared by the advertisement view is detected；
Judging unit, for detecting that area size shared by the advertisement view is pre- not less than second when the second detection unit
When determining threshold value, determine that the advertisement view is demonstrated according to predetermined condition.
10. advertising display feedback device according to claim 9, which is characterized in that the monitoring unit further include:
Third detection unit, it is whether visible to user for detecting the advertisement view；
The judging unit is also used to detect that area size shared by the advertisement view is not less than when the second detection unit
Second predetermined threshold, and when the third detection unit detects that the advertisement view is visible to user, determine the advertisement view
Figure is demonstrated according to predetermined condition.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910358597.XA CN110163664A (en) | 2019-04-29 | 2019-04-29 | A kind of advertising display feedback method and device |
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| CN201910358597.XA CN110163664A (en) | 2019-04-29 | 2019-04-29 | A kind of advertising display feedback method and device |
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Cited By (1)
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| CN111443907A (en) * | 2020-03-12 | 2020-07-24 | 厦门网宿有限公司 | Method and device for calling SDK function |
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Application publication date: 20190823 |
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