CN110956509A - Outdoor advertisement monitoring method and device - Google Patents

Outdoor advertisement monitoring method and device Download PDF

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Publication number
CN110956509A
CN110956509A CN201911325933.7A CN201911325933A CN110956509A CN 110956509 A CN110956509 A CN 110956509A CN 201911325933 A CN201911325933 A CN 201911325933A CN 110956509 A CN110956509 A CN 110956509A
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outdoor
monitored
information
advertisement
outdoor advertisement
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CN201911325933.7A
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梁冰
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Miaozhen Information Technology Co Ltd
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Miaozhen Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Abstract

The application provides an outdoor advertisement monitoring method and device, wherein the method comprises the following steps: the method comprises the steps of obtaining information to be monitored of each outdoor advertisement when the outdoor advertisement is played, identifying the network condition of an outdoor media terminal, caching the information to be monitored when the network condition is abnormal, and transmitting the information to be monitored cached offline back to a server when the network condition is recovered to be normal, thereby monitoring and playing the outdoor advertisement. According to the method and the device, the network condition of the outdoor media terminal is identified, the information to be monitored is cached in an off-line mode when the network condition is abnormal, and the information is transmitted back to the server when the network condition is recovered to be normal, so that each outdoor advertisement played by the outdoor media terminal is completely and accurately monitored.

Description

Outdoor advertisement monitoring method and device
Technical Field
The application relates to the technical field of monitoring and broadcasting of outdoor advertisements, in particular to a method and a device for monitoring and broadcasting of outdoor advertisements.
Background
In the prior art, the digital measurement method for the playing times of the outdoor media advertisement of the electronic networked elevator comprises an API code monitoring method or a networked SDK monitoring method.
The API code monitoring method comprises the following steps: information dimension fields which can be monitored, such as advertisement material names, advertisement starting playing time, advertisement ending playing time, elevator position and the like, are added into an advertisement material link played by an electronic elevator screen of the electronic network, when the elevator advertisement is played, the link is triggered, a server connected with the electronic network electronic screen of the elevator can transmit the field information to be monitored back to a local server through an API code added in the material link, and the required advertisement monitoring information is obtained through the local server.
The networking SDK monitoring method comprises the following steps: an SDK (small program package) is added in an electronic screen of an elevator, a code which is configured in the SDK and the requirement of the required advertisement playing information are arranged in the SDK, and when the advertisement is played, the SDK triggers and starts to actively capture the relevant information of the advertisement playing, such as the information of the advertisement playing starting time, the advertisement playing ending time, the advertisement material name, the advertisement size and the like.
In research, the applicant finds that in a digital outdoor advertisement monitoring and broadcasting method (non-manual offline shooting monitoring and broadcasting, pure networking monitoring and broadcasting method), the API code monitoring and broadcasting method and the networking SDK monitoring and broadcasting method both realize conditions that an electronic screen of an elevator needs to be in a networking state, but in the elevator advertisement industry at present, the situation that equipment is networked is very rare, and the situations that the equipment is disconnected or signals are bad often occur, so that the API code monitoring and broadcasting method and the networking SDK monitoring and broadcasting method cause incomplete monitoring and broadcasting information due to the network disconnection or the signals are bad, cannot monitor the whole log of advertisement broadcasting, cause errors in final statistical information, and enable an advertiser and a medium to not accurately count the advertisement broadcasting effect.
Disclosure of Invention
In view of this, an object of the present application is to provide a method and an apparatus for monitoring outdoor advertisements, so as to ensure that each outdoor advertisement played by an outdoor media terminal is completely and accurately monitored.
In a first aspect, an embodiment of the present application provides an outdoor advertisement monitoring method, which is applied to an outdoor media terminal, and includes:
acquiring information to be monitored of each outdoor advertisement when the outdoor advertisement is played;
identifying a network condition of an outdoor media terminal;
and caching the information to be monitored offline when the network condition is abnormal, and transmitting the offline cached information to be monitored back to a server when the network condition is recovered to be normal, thereby realizing monitoring and broadcasting of the outdoor advertisement.
With reference to the first aspect, an embodiment of the present application provides a first possible implementation manner of the first aspect, where obtaining information to be monitored of each outdoor advertisement when playing the outdoor advertisement includes:
triggering a monitoring instruction when each outdoor advertisement is started to be played;
and acquiring information to be monitored of the outdoor advertisement based on the monitoring instruction.
With reference to the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the offline caching of the information to be monitored includes:
writing the information to be monitored into a log file;
and caching the log file offline.
With reference to the first possible implementation manner or the second possible implementation manner of the first aspect, an embodiment of the present application provides a third possible implementation manner of the first aspect, where the information to be monitored includes: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
In a second aspect, an embodiment of the present application further provides an outdoor advertisement monitoring and broadcasting device, which is applied to an outdoor media terminal, and includes:
the acquisition module is used for acquiring information to be monitored of each outdoor advertisement when the outdoor advertisement is played;
the identification module is used for identifying the network condition of the outdoor media terminal;
and the monitoring and broadcasting module is used for caching the information to be monitored in an off-line mode when the network condition is abnormal and transmitting the information to be monitored cached in the off-line mode back to the server when the network condition is recovered to be normal, so that monitoring and broadcasting of the outdoor advertisement are realized.
With reference to the second aspect, an embodiment of the present application provides a first possible implementation manner of the second aspect, where the obtaining module includes:
the triggering unit is used for triggering a monitoring instruction when each outdoor advertisement is started to be played;
and the acquisition unit is used for acquiring the information to be monitored of the outdoor advertisement based on the monitoring instruction.
With reference to the second aspect, an embodiment of the present application provides a second possible implementation manner of the second aspect, where the monitoring module includes:
the writing unit is used for writing the information to be monitored into a log file when the network condition is abnormal;
the cache unit is used for caching the log file off line;
and the back transmission unit is used for transmitting the log file cached offline back to the server when the network condition is recovered to be normal, so that the monitoring and broadcasting of the outdoor advertisement are realized.
With reference to the first possible implementation manner or the second possible implementation manner of the second aspect, an embodiment of the present application provides a third possible implementation manner of the second aspect, where the information to be monitored includes: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
In a third aspect, an embodiment of the present application further provides an outdoor media terminal, including:
an outdoor media terminal body;
the memory is used for caching information to be monitored of outdoor advertisements in an off-line manner; and
the outdoor advertisement monitoring and broadcasting device according to any one of the possible embodiments of the second aspect.
In a fourth aspect, this application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor in an outdoor media terminal to perform the steps in any one of the possible implementation manners of the first aspect.
According to the method and the device for monitoring and broadcasting the outdoor advertisements, information to be monitored and broadcasted of each outdoor advertisement is acquired when the outdoor advertisement is broadcasted; identifying a network condition of an outdoor media terminal; the method comprises the steps of caching information to be monitored offline when the network condition is abnormal, and transmitting the offline cached information to be monitored back to a server when the network condition is recovered to be normal, so that monitoring and broadcasting of outdoor advertisements are realized.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating an outdoor advertisement monitoring method according to an embodiment of the present application;
fig. 2 is a schematic structural diagram illustrating an outdoor advertisement monitoring and broadcasting device according to a second embodiment of the present application;
fig. 3 shows a schematic structural diagram of an outdoor media terminal according to a third embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
Considering that the two methods of the API code monitoring method and the networking SDK monitoring method in the prior art cannot monitor the full log of the advertisement playing due to incomplete monitoring information caused by network disconnection or poor signals, so that the final statistical information is wrong, and the advertiser and the media cannot accurately count the advertisement playing effect. Based on this, the embodiment of the present application provides an outdoor advertisement monitoring method and an outdoor advertisement monitoring device, which are described below by an embodiment.
To facilitate understanding of the embodiment, a detailed description is first given of an outdoor advertisement monitoring and broadcasting method disclosed in the embodiment of the present application.
Example one
The outdoor media terminal in this embodiment refers to an elevator advertisement playing device, and this embodiment is not limited thereto, and may also be other outdoor media terminals. The elevator advertisement playing device is a building advertisement machine, which is a new generation intelligent device for realizing information display and video advertisement playing by using standard display devices, televisions and other display terminals through networking, multimedia system control and other modes. The elevator media advertisement is the organic combination of the dynamic audience group and the static advertisement content in a short distance, overcomes the defects and shortcomings of the existing main advertising media form, and furthest exerts the information propagation effect of confluent and through advertisement release points, lines, faces, pictures and texts and the like. At present, the advertising machines are all provided with a 3G network advertising machine, a WIFI wireless advertising machine, a taxi advertising machine, an LCD advertising machine, a floor type advertising machine, a building advertising machine, an exhibition hall advertising machine, a liquid crystal advertising machine, a touch type advertising machine, a market advertising machine, a bus advertising machine, a digital advertising machine, an outdoor liquid crystal advertising machine, a vehicle-mounted television and the like.
Referring to fig. 1, fig. 1 is a flowchart of an outdoor advertisement monitoring method according to an embodiment of the present application, where the outdoor advertisement monitoring method is applied to an outdoor media terminal. The method mainly comprises the following steps:
s101, acquiring information to be monitored of each outdoor advertisement when the outdoor advertisement is played.
In one possible embodiment, step S101 may include: and triggering a monitoring instruction when each outdoor advertisement starts to be played, and acquiring information to be monitored of the outdoor advertisement based on the monitoring instruction.
In one possible embodiment, the information to be monitored includes: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
S102, identifying the network condition of the outdoor media terminal.
In step S102, a broadcast representing a change in the network status of the outdoor media terminal is monitored, when the network status changes, the network status is determined, and then the network status is called back by using the interface, so as to identify the network status of the outdoor media terminal.
S103, caching the information to be monitored offline when the network condition is abnormal, and transmitting the offline cached information to be monitored back to a server when the network condition is recovered to be normal, thereby realizing monitoring and broadcasting of the outdoor advertisement. When the offline cached information to be monitored is more, batch-transmitting the offline cached information to be monitored to the server when the network condition is recovered to be normal, and ensuring that each advertisement playing log is monitored, captured and transmitted back to the server.
In one possible embodiment, the offline caching of the information to be monitored includes: and writing the information to be monitored into a log file, and caching the log file off line.
In a possible embodiment, the information to be monitored is uploaded to a server in real time when the network condition is normal, and offline caching is not needed.
That is, the outdoor media terminal of this embodiment includes an online mode and an offline mode, and the online mode is: and uploading the information to be monitored to a server in real time when the network condition is normal. The off-line mode is as follows: and when the network condition is recovered to be normal, the information to be monitored cached in an offline mode is transmitted back to the server. When the network condition is detected to be normal, the online mode is started to work, and when the network condition is detected to be poor, the online mode is switched to the offline mode to work, so that the problem that the full amount of elevator advertisement monitoring logs cannot be acquired due to poor network is solved.
In the method for monitoring and broadcasting the outdoor advertisement provided by the embodiment, information to be monitored and broadcasted of the outdoor advertisement is acquired when each outdoor advertisement is broadcasted; identifying a network condition of an outdoor media terminal; the method comprises the steps of caching information to be monitored offline when the network condition is abnormal, and transmitting the offline cached information to be monitored back to a server when the network condition is recovered to be normal, so that monitoring and broadcasting of outdoor advertisements are realized.
Based on the same technical concept, embodiments of the present application further provide an outdoor advertisement monitoring and broadcasting device, an outdoor media terminal, and a computer-readable storage medium, and the like, which can be seen in the following embodiments.
Example two
The outdoor media terminal in this embodiment refers to an elevator advertisement playing device, and this embodiment is not limited thereto, and may also be other outdoor media terminals. The elevator advertisement playing device is a building advertisement machine, which is a new generation intelligent device for realizing information display and video advertisement playing by using standard display devices, televisions and other display terminals through networking, multimedia system control and other modes. The elevator media advertisement is the organic combination of the dynamic audience group and the static advertisement content in a short distance, overcomes the defects and shortcomings of the existing main advertising media form, and furthest exerts the information propagation effect of confluent and through advertisement release points, lines, faces, pictures and texts and the like. At present, the advertising machines are all provided with a 3G network advertising machine, a WIFI wireless advertising machine, a taxi advertising machine, an LCD advertising machine, a floor type advertising machine, a building advertising machine, an exhibition hall advertising machine, a liquid crystal advertising machine, a touch type advertising machine, a market advertising machine, a bus advertising machine, a digital advertising machine, an outdoor liquid crystal advertising machine, a vehicle-mounted television and the like.
Referring to fig. 2, fig. 2 is a schematic structural diagram of an outdoor advertisement monitoring and broadcasting device according to a second embodiment of the present application, where the outdoor advertisement monitoring and broadcasting device is applied to an outdoor media terminal. The outdoor advertisement monitoring and broadcasting device mainly comprises:
an obtaining module 201, configured to obtain information to be monitored of each outdoor advertisement when the outdoor advertisement is played;
an identification module 202, configured to identify a network status of the outdoor media terminal;
the monitoring and broadcasting module 203 is configured to cache the information to be monitored offline when the network condition is abnormal, and transmit the offline cached information to be monitored back to the server when the network condition is recovered to be normal, so as to monitor and broadcast the outdoor advertisement.
In one possible embodiment, the obtaining module 201 may include:
the triggering unit is used for triggering a monitoring instruction when each outdoor advertisement is started to be played;
and the acquisition unit is used for acquiring the information to be monitored of the outdoor advertisement based on the monitoring instruction.
In one possible embodiment, the monitoring module 203 may include:
the writing unit is used for writing the information to be monitored into a log file when the network condition is abnormal;
the cache unit is used for caching the log file off line;
and the back transmission unit is used for transmitting the log file cached offline back to the server when the network condition is recovered to be normal, so that the monitoring and broadcasting of the outdoor advertisement are realized.
In one possible embodiment, the information to be monitored includes: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
In the outdoor advertisement monitoring and broadcasting device provided by the embodiment, the acquisition module is adopted to acquire information to be monitored and broadcasted of each outdoor advertisement when the outdoor advertisement is broadcasted; the identification module identifies the network condition of the outdoor media terminal; the monitoring and broadcasting module caches the information to be monitored off line when the network condition is abnormal, and transmits the information to be monitored back to the server when the network condition is recovered to normal, therefore, the monitoring and broadcasting of outdoor advertisements are realized, compared with the two methods of the API code monitoring and broadcasting method and the networking SDK monitoring and broadcasting method in the prior art, which can cause incomplete monitoring and broadcasting information due to network disconnection or poor signals, can not monitor the whole log of advertisement broadcasting, can cause errors in finally counted information, and can not allow an advertiser and a media to accurately count the advertisement broadcasting effect, it is characterized by that it utilizes the identification of network condition of outdoor media terminal to make offline cache information to be monitored when the network condition is abnormal, and when the network condition is recovered to be normal, the network condition is transmitted back to the server, so that each outdoor advertisement played by the outdoor media terminal is ensured to be monitored completely and accurately.
EXAMPLE III
The outdoor media terminal in this embodiment refers to an elevator advertisement playing device, and this embodiment is not limited thereto, and may also be other outdoor media terminals. The elevator advertisement playing device is a building advertisement machine, which is a new generation intelligent device for realizing information display and video advertisement playing by using standard display devices, televisions and other display terminals through networking, multimedia system control and other modes. The elevator media advertisement is the organic combination of the dynamic audience group and the static advertisement content in a short distance, overcomes the defects and shortcomings of the existing main advertising media form, and furthest exerts the information propagation effect of confluent and through advertisement release points, lines, faces, pictures and texts and the like. At present, the advertising machines are all provided with a 3G network advertising machine, a WIFI wireless advertising machine, a taxi advertising machine, an LCD advertising machine, a floor type advertising machine, a building advertising machine, an exhibition hall advertising machine, a liquid crystal advertising machine, a touch type advertising machine, a market advertising machine, a bus advertising machine, a digital advertising machine, an outdoor liquid crystal advertising machine, a vehicle-mounted television and the like.
Referring to fig. 3, fig. 3 is a schematic structural diagram of an outdoor media terminal according to a third embodiment of the present application. As shown in fig. 3, the outdoor media terminal includes: an outdoor media terminal body 301, a memory 302 and an outdoor advertisement monitoring and broadcasting device 303 according to any one of the possible implementation manners of the second embodiment. The memory 302 is used for offline caching information to be monitored of outdoor advertisements.
The outdoor media terminal provided by the embodiment is additionally provided with the memory, can cache the information to be monitored of the outdoor advertisement in an off-line manner, and transmits the information back to the server when the network condition is recovered to be normal, so that each outdoor advertisement played by the outdoor media terminal is completely and accurately monitored.
Example four
The outdoor media terminal in this embodiment refers to an elevator advertisement playing device, and this embodiment is not limited thereto, and may also be other outdoor media terminals. The elevator advertisement playing device is a building advertisement machine, which is a new generation intelligent device for realizing information display and video advertisement playing by using standard display devices, televisions and other display terminals through networking, multimedia system control and other modes. The elevator media advertisement is the organic combination of the dynamic audience group and the static advertisement content in a short distance, overcomes the defects and shortcomings of the existing main advertising media form, and furthest exerts the information propagation effect of confluent and through advertisement release points, lines, faces, pictures and texts and the like. At present, the advertising machines are all provided with a 3G network advertising machine, a WIFI wireless advertising machine, a taxi advertising machine, an LCD advertising machine, a floor type advertising machine, a building advertising machine, an exhibition hall advertising machine, a liquid crystal advertising machine, a touch type advertising machine, a market advertising machine, a bus advertising machine, a digital advertising machine, an outdoor liquid crystal advertising machine, a vehicle-mounted television and the like.
The computer program product for performing the outdoor advertisement monitoring and broadcasting method provided by the embodiment of the application comprises a computer readable storage medium storing nonvolatile program codes executable by a processor in an outdoor media terminal, wherein the program codes comprise instructions for executing the following steps of the outdoor advertisement monitoring and broadcasting method:
acquiring information to be monitored of each outdoor advertisement when the outdoor advertisement is played;
identifying a network condition of an outdoor media terminal;
and caching the information to be monitored offline when the network condition is abnormal, and transmitting the offline cached information to be monitored back to a server when the network condition is recovered to be normal, thereby realizing monitoring and broadcasting of the outdoor advertisement.
In one possible embodiment, the obtaining of the information to be monitored of each outdoor advertisement when playing the outdoor advertisement includes:
triggering a monitoring instruction when each outdoor advertisement is started to be played;
and acquiring information to be monitored of the outdoor advertisement based on the monitoring instruction.
In a possible embodiment, the offline caching of the information to be monitored includes:
writing the information to be monitored into a log file;
and caching the log file offline.
In one possible embodiment, the information to be monitored includes: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (10)

1. An outdoor advertisement monitoring and broadcasting method is applied to an outdoor media terminal and is characterized by comprising the following steps:
acquiring information to be monitored of each outdoor advertisement when the outdoor advertisement is played;
identifying a network condition of an outdoor media terminal;
and caching the information to be monitored offline when the network condition is abnormal, and transmitting the offline cached information to be monitored back to a server when the network condition is recovered to be normal, thereby realizing monitoring and broadcasting of the outdoor advertisement.
2. The method of claim 1, wherein the obtaining of the information to be monitored of each outdoor advertisement when playing the outdoor advertisement comprises:
triggering a monitoring instruction when each outdoor advertisement is started to be played;
and acquiring information to be monitored of the outdoor advertisement based on the monitoring instruction.
3. The method of claim 1, wherein the offline caching of the information to be monitored comprises:
writing the information to be monitored into a log file;
and caching the log file offline.
4. The method according to any one of claims 1 to 3, wherein the information to be monitored comprises: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
5. The utility model provides an outdoor advertisement prison broadcast device, is applied to outdoor media terminal which characterized in that includes:
the acquisition module is used for acquiring information to be monitored of each outdoor advertisement when the outdoor advertisement is played;
the identification module is used for identifying the network condition of the outdoor media terminal;
and the monitoring and broadcasting module is used for caching the information to be monitored in an off-line mode when the network condition is abnormal and transmitting the information to be monitored cached in the off-line mode back to the server when the network condition is recovered to be normal, so that monitoring and broadcasting of the outdoor advertisement are realized.
6. The apparatus of claim 5, wherein the obtaining module comprises:
the triggering unit is used for triggering a monitoring instruction when each outdoor advertisement is started to be played;
and the acquisition unit is used for acquiring the information to be monitored of the outdoor advertisement based on the monitoring instruction.
7. The apparatus of claim 5, wherein the monitoring module comprises:
the writing unit is used for writing the information to be monitored into a log file when the network condition is abnormal;
the cache unit is used for caching the log file off line;
and the back transmission unit is used for transmitting the log file cached offline back to the server when the network condition is recovered to be normal, so that the monitoring and broadcasting of the outdoor advertisement are realized.
8. The apparatus according to any one of claims 5 to 7, wherein the information to be monitored comprises: the outdoor advertisement playing start time, the outdoor advertisement playing end time, the outdoor advertisement material name, the outdoor advertisement size and at least one parameter of the position of the outdoor media terminal.
9. An outdoor media terminal, comprising:
an outdoor media terminal body;
the memory is used for caching information to be monitored of outdoor advertisements in an off-line manner; and
the outdoor advertising monitoring device of any one of claims 5 to 8.
10. A computer-readable storage medium, having stored thereon a computer program for executing the steps of the outdoor advertisement monitoring method according to any one of claims 1 to 4, when the computer program is executed by a processor in an outdoor media terminal.
CN201911325933.7A 2019-12-20 2019-12-20 Outdoor advertisement monitoring method and device Pending CN110956509A (en)

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CN109905777A (en) * 2019-03-29 2019-06-18 北京奇艺世纪科技有限公司 Advertisement demonstration method and device

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CN111800655A (en) * 2020-05-14 2020-10-20 中国传媒大学 Monitoring and broadcasting method and system of network platform
CN114120964A (en) * 2021-11-04 2022-03-01 广州小鹏汽车科技有限公司 Voice interaction method and device, electronic equipment and readable storage medium
CN114120964B (en) * 2021-11-04 2022-10-14 广州小鹏汽车科技有限公司 Voice interaction method and device, electronic equipment and readable storage medium

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