CN107197355B - Bullet screen display method and device - Google Patents

Bullet screen display method and device Download PDF

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Publication number
CN107197355B
CN107197355B CN201710409880.1A CN201710409880A CN107197355B CN 107197355 B CN107197355 B CN 107197355B CN 201710409880 A CN201710409880 A CN 201710409880A CN 107197355 B CN107197355 B CN 107197355B
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China
Prior art keywords
bullet screen
displayed
message
row
pluggable
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Expired - Fee Related
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CN201710409880.1A
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Chinese (zh)
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CN107197355A (en
Inventor
陈刚
张菊元
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Beijing Longzhixin Technology Co ltd
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Beijing Panda Mutual Entertainment Technology Co Ltd
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Priority to CN201710409880.1A priority Critical patent/CN107197355B/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/488Data services, e.g. news ticker
    • H04N21/4884Data services, e.g. news ticker for displaying subtitles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4314Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The embodiment of the invention provides a bullet screen display method and a bullet screen display device, wherein the method comprises the following steps: and the client receives the bullet screen information to be displayed, and determines whether the current bullet screen display area has an empty row without bullet screen information according to the position of the displayed bullet screen information in the current bullet screen display area. And if the empty line exists, displaying the bullet screen message to be displayed in the empty line. This kind of show the bullet screen display mode that the bullet screen message of waiting to show is displayed in the air traffic in the priority can avoid causing the concentrated demonstration of bullet screen because many bullet screens are simultaneously displayed in same line, improves the display effect of bullet screen message, makes bullet screen message can distribute in bullet screen display area uniformly to improve the live broadcast of anchor and watch user's the experience of watching.

Description

Bullet screen display method and device
Technical Field
The invention relates to the field of live video, in particular to a barrage display method and device.
Background
With the development of communication technology, more and more entertainment modes, such as microblogs, mobile phone games, network video live broadcast and the like, appear, wherein the network video live broadcast is particularly popular with people due to the characteristics of intuition, rich content and the like.
After a user sends a bullet screen message, the prior art generally displays the bullet screen message in a bullet screen message extrusion manner, that is, when a row does not have the qualification of displaying a new bullet screen message, the new bullet screen message is displayed in the next row. This kind of mode of extrusion display barrage message can show barrage message priority in the top on live interface usually, makes the concentrated gathering of barrage message at the top on live interface to lead to the inhomogeneous of barrage message display, can not reflect the people's of live room condition directly perceivedly, make the live of anchor experience not good enough, also influence simultaneously and watch user's the experience of watching.
Disclosure of Invention
In view of this, embodiments of the present invention provide a bullet screen display method and device, which uniformly display bullet screen messages in a live interface, and improve live experience of a main broadcast and viewing experience of a viewing user.
The embodiment of the invention provides a bullet screen display method, which comprises the following steps:
receiving a bullet screen message to be displayed;
determining whether an empty line for displaying the bullet screen message to be displayed exists in a bullet screen display area, wherein the bullet screen display area is divided into a plurality of lines in advance;
and if the empty row exists, displaying the bullet screen message to be displayed in the empty row.
Optionally, the method further comprises:
if the empty row does not exist, acquiring an insertable row meeting preset insertion conditions;
and displaying the bullet screen message to be displayed on the pluggable row.
Optionally, the obtaining of the pluggable row that satisfies the preset plugging condition includes:
acquiring the movement distance of the latest displayed bullet screen message corresponding to each row in the bullet screen display area, wherein the latest displayed bullet screen message is the displayed bullet screen message which enters the bullet screen display area in each row at last;
and determining the behavior of the latest displayed bullet screen message with the movement distance larger than or equal to the preset length as the pluggable row.
Optionally, the method further comprises:
and if the pluggable row does not exist, displaying the bullet screen message to be displayed in any row in the bullet screen display area.
Optionally, if there are a plurality of the pluggable rows, the displaying the bullet screen message to be displayed on the pluggable row includes:
calculating a first movement speed of the latest displayed barrage message corresponding to each of the plurality of pluggable rows and a second movement speed of the barrage message to be displayed;
selecting an insertable row corresponding to the latest displayed barrage message with the first movement speed greater than or equal to the second movement speed from the plurality of insertable rows;
and displaying the bullet screen message to be displayed in the selected pluggable row.
The embodiment of the invention provides a bullet screen display device, which comprises:
the receiving module is used for receiving the bullet screen message to be displayed;
the system comprises a determining module, a display module and a display module, wherein the determining module is used for determining whether an empty line for displaying the bullet screen message to be displayed exists in a bullet screen display area, and the bullet screen display area is divided into a plurality of lines in advance;
and the display module is used for displaying the bullet screen message to be displayed in the empty line if the empty line exists.
Optionally, the apparatus further comprises:
the obtaining module is used for obtaining the pluggable row meeting the preset plugging condition if the empty row does not exist;
the display module is further used for displaying the bullet screen message to be displayed on the pluggable row.
Optionally, the obtaining module specifically includes:
the acquisition unit is used for acquiring the movement distance of the latest displayed bullet screen message corresponding to each row in the bullet screen display area, wherein the latest displayed bullet screen message is the displayed bullet screen message which enters the bullet screen display area in each row at last;
and the determining unit is used for determining the behavior of the latest displayed bullet screen message with the movement distance larger than or equal to the preset length as the pluggable row.
Optionally, the display module is further configured to: and if the pluggable row does not exist, displaying the bullet screen message to be displayed in any row in the bullet screen display area.
Optionally, the display module specifically includes:
the calculation unit is used for calculating a first movement speed of the latest displayed barrage message corresponding to each of the plurality of pluggable rows and a second movement speed of the barrage message to be displayed;
the selection unit is used for selecting an insertable row corresponding to the latest displayed barrage message of which the first movement speed is greater than or equal to the second movement speed from the plurality of insertable rows;
and the display unit is used for displaying the bullet screen message to be displayed in the selected pluggable row.
According to the bullet screen display method and device provided by the embodiment of the invention, the client receives bullet screen information to be displayed, and whether an empty row without bullet screen information exists in the current bullet screen display area is determined according to the position of the displayed bullet screen information in the current bullet screen display area, wherein the bullet screen display area is divided into a plurality of rows in advance. And if the bullet screen display area has an empty row, displaying the bullet screen message to be displayed in the empty row. This kind of show the bullet screen display mode that the bullet screen message of waiting to show is displayed in the air traffic in the priority can avoid causing the concentrated demonstration of bullet screen because many bullet screens are simultaneously displayed in same line, improves the display effect of bullet screen message, makes bullet screen message can distribute in bullet screen display area uniformly to improve the live broadcast of anchor and watch user's the experience of watching.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a flowchart of a bullet screen display method according to a first embodiment of the present invention;
fig. 2 is a flowchart of a second bullet screen display method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a bullet screen display device according to a first embodiment of the present invention;
fig. 4 is a schematic structural diagram of a second bullet screen display device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, and "a" and "an" generally include at least two, but do not exclude at least one, unless the context clearly dictates otherwise.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
It should be understood that although the terms first, second, third, etc. may be used to describe XXX in embodiments of the present invention, these XXX should not be limited to these terms. These terms are only used to distinguish XXX from each other. For example, a first XXX may also be referred to as a second XXX, and similarly, a second XXX may also be referred to as a first XXX, without departing from the scope of embodiments of the present invention.
The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.
It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.
Fig. 1 is a flowchart of a first embodiment of a bullet screen display method according to an embodiment of the present invention, where an execution main body of the bullet screen display method according to this embodiment may be a client, as shown in fig. 1, the method includes the following steps:
s101, receiving a bullet screen message to be displayed.
During the period that the watching users watch a certain live broadcast room, all the watching users who are watching the live broadcast room can realize the interaction with the main broadcast by sending the barrage message. And when the watching user in the live broadcast room triggers the barrage sending operation, the client sends the barrage message to the message server. And the message server receives the barrage message and then acquires the live broadcast room pointed by the barrage message according to the receiver identification contained in the barrage message.
For a certain live broadcast room, all watching users in the live broadcast room are likely to send barrage to the live broadcast room, and for the barrage sent by a certain watching user, other watching users in the live broadcast room are also visible. Based on this, the message server will send the received barrage message for this live broadcast room to each client corresponding to the live broadcast room. The client side needs to judge the display position after receiving the bullet screen message and then displays the message, so that the bullet screen message received by the client side is called as a bullet screen message to be displayed.
S102, determining whether an empty line for displaying the bullet screen message to be displayed exists in the bullet screen display area, and if so, executing the step S103.
The bullet screen display area is divided into a plurality of lines in advance, and the plurality of lines may be a preset number of lines. And the empty row in the bullet screen display area refers to a row where no bullet screen message is displayed. And when the client determines that the empty line exists in the bullet screen display area, displaying the bullet screen message to be displayed in the determined empty line.
Alternatively, the client may determine whether there is an empty line in the bullet screen display area by the following method.
In the process of displaying the bullet screen message, the client generates an array for each line, wherein the array records the message information of the bullet screen message currently displayed in the line, and each element in the array corresponds to one bullet screen message. Optionally, the message information may include the length of the bullet screen message, the time when the bullet screen message enters the bullet screen display area, the current coordinate position of the bullet screen message, and the like. When the client identifies that the content in the array corresponding to a certain row is empty, the client indicates that the row corresponding to the array is empty, that is, the empty row in the bullet screen display area is determined.
And S103, displaying the bullet screen message to be displayed in the empty line.
And when the number of the empty lines determined by the client is one, displaying the bullet screen message to be displayed in the empty lines.
When the number of the empty rows determined by the client is multiple, optionally, the client may randomly select an empty row in a random selection manner, and display the bullet screen message to be displayed in the empty row. Optionally, the client may further display the bullet screen message to be displayed in a first row of the plurality of empty rows, where the first row has an adjacent position relationship with the row in which the bullet screen message is displayed.
In this embodiment, the client receives the bullet screen message to be displayed, and determines whether there is an empty line without the bullet screen message in the current bullet screen display area according to the position of the displayed bullet screen message in the current bullet screen display area, where the bullet screen display area is divided into multiple lines in advance. And if the bullet screen display area has an empty row, displaying the bullet screen message to be displayed in the empty row. This kind of show the bullet screen display mode that the bullet screen message of waiting to show is displayed in the air traffic in the priority can avoid causing the concentrated demonstration of bullet screen because many bullet screens are simultaneously displayed in same line, improves the display effect of bullet screen message, makes bullet screen message can distribute in bullet screen display area uniformly to improve the live broadcast of anchor and watch user's the experience of watching.
Fig. 2 is a flowchart of a second bullet screen display method according to an embodiment of the present invention, and as shown in fig. 2, the method may include the following steps:
s201, receiving a bullet screen message to be displayed.
S202, determining whether there is an empty line in the bullet screen display area for displaying the bullet screen message to be displayed, if not, executing step S203.
The execution process of the above steps S201-S202 is similar to the corresponding steps of the foregoing embodiment, and reference may be made to the relevant description in the embodiment shown in fig. 1, which is not repeated herein.
S203, acquiring the pluggable rows meeting the preset plugging condition.
When the client determines that no empty row exists in the current bullet screen message display area, that is, there are currently displayed bullet screen messages in all rows, in this case, the client displays the bullet screen message to be displayed in the pluggable row meeting the preset insertion condition.
Alternatively, the client may determine the pluggable row for displaying the bullet screen message to be displayed in the following manner.
Firstly, the movement distance of the latest displayed bullet screen message corresponding to each row in the bullet screen display area is obtained, wherein the latest displayed bullet screen message is the displayed bullet screen message entering the bullet screen display area at last in each row.
Because the message information of each displayed bullet screen message in each row is recorded in the array corresponding to the row, the client can know the latest displayed bullet screen message entering the bullet screen display area in each row and the message information corresponding to each message from the array corresponding to each row, and the message information includes the current coordinate position of the bullet screen message. Furthermore, the client can obtain the current coordinate position of the latest displayed bullet screen message in each row, the coordinate position is the distance from the latest displayed bullet screen message to one side of the bullet screen display area, and the side of the bullet screen display area refers to the side where the bullet screen message enters, so that the coordinate position can indicate the movement distance of the latest displayed bullet screen message.
And then, the behavior of the latest displayed bullet screen message with the movement distance larger than or equal to the preset length can be inserted into the line.
And the client compares the obtained movement distance of the latest displayed bullet screen message in each row with the preset length, and determines the row where the latest displayed bullet screen message with the movement distance larger than or equal to the preset length is positioned as the pluggable row. For example, when the moving distance of the latest displayed bullet screen message is greater than or equal to 50 pixels, it may represent that the behavior of the latest displayed bullet screen message is inserted into the row.
And S204, displaying the bullet screen message to be displayed on the pluggable row.
The number of the pluggable rows determined by the client based on the above process may be one or more.
When the number of the pluggable rows is one, the client can directly display the bullet screen message to be displayed in the pluggable rows.
When the number of the insertion rows is plural, the client needs to further select among the plural card insertion rows.
As an alternative, the client may randomly select an insertable row, and display the bullet screen message to be displayed in the insertable row.
As another optional selection manner, the client may also select through the following steps.
First, a first movement speed of the latest displayed barrage message corresponding to each of the plurality of pluggable rows and a second movement speed of the barrage message to be displayed are calculated.
And secondly, selecting the pluggable row corresponding to the latest displayed barrage message with the first movement speed greater than or equal to the second movement speed from the pluggable rows.
And finally, displaying the bullet screen message to be displayed in the selected pluggable row.
Specifically, in order to ensure fairness of bullet screen display, the client presets the same display time for each bullet screen message, and the client can calculate each first movement speed corresponding to the latest displayed bullet screen message in each row according to the size of the bullet screen display area and the message length of the latest displayed bullet screen message corresponding to each of the plurality of pluggable rows, and can calculate a second movement speed corresponding to the bullet screen message to be displayed according to the size of the bullet screen display area and the length of the bullet screen message to be displayed. Since the bullet screen message to be displayed enters the bullet screen display area after the latest bullet screen message is displayed, it is easy to think that when the first moving speed is lower than the second moving speed, the bullet screen message to be displayed can chase after the latest bullet screen message to be displayed along with the movement of the bullet screen message to be displayed, thereby causing the overlapping display of the two bullet screen messages.
In this case, in order to reduce the overlapping display of the bullet screen messages, the client may select an insertable row that does not cause the bullet screen message to chase from a plurality of insertable rows that satisfy the preset insertion condition, that is, select an insertable row corresponding to the latest displayed bullet screen message with the first movement speed greater than or equal to the second movement speed from the plurality of insertable rows, and finally display the bullet screen message to be displayed in the insertable row selected that does not cause the bullet screen message to chase.
Alternatively, in practical applications, when the number of bullet screen messages in a certain live broadcast room is large, there may be a case where no pluggable line exists in the bullet screen display area. At this time, no matter which line the bullet screen message to be displayed is displayed in, the bullet screen message pursuit occurs, and at this time, the client may randomly select any line in the bullet screen display area and display the bullet screen message to be displayed in the line.
In this embodiment, when each row in the bullet screen display area has the bullet screen message being displayed, the client determines the pluggable row meeting the preset insertion condition by obtaining the movement distance of the latest displayed bullet screen message in each row, and displays the bullet screen message to be displayed in the pluggable row, so that the bullet screen message can be uniformly distributed in the bullet screen display area. Meanwhile, under the condition that a plurality of pluggable rows exist, the bullet screen message to be displayed is displayed in the pluggable row which cannot be traced by sending the bullet screen message by comparing the movement speed of the bullet screen to be displayed with the latest displayed bullet screen message in each pluggable row, so that a watching user and a main broadcast can clearly see each bullet screen message.
Fig. 3 is a schematic structural diagram of a bullet screen display device according to a first embodiment of the present invention, and as shown in fig. 3, the bullet screen display device includes: the device comprises a receiving module 11, a determining module 12 and a display module 13.
And the receiving module 11 is used for receiving the bullet screen message to be displayed.
The determining module 12 is configured to determine whether there is an empty line in the bullet screen display area for displaying the bullet screen message to be displayed, where the bullet screen display area is divided into multiple lines in advance.
And the display module 13 is configured to display the bullet screen message to be displayed in the empty line if the empty line exists.
The apparatus shown in fig. 3 can perform the method of the embodiment shown in fig. 1, and reference may be made to the related description of the embodiment shown in fig. 1 for a part of this embodiment that is not described in detail. The implementation process and technical effect of the technical solution refer to the description in the embodiment shown in fig. 1, and are not described herein again.
Fig. 4 is a schematic structural diagram of a second bullet screen display device according to an embodiment of the present invention, and as shown in fig. 4, based on the embodiment shown in fig. 3, the bullet screen display device further includes: an acquisition module 21.
The obtaining module 21 is configured to obtain, if there is no empty row, an insertable row that meets a preset insertion condition.
And the display module 13 is further configured to display the bullet screen message to be displayed on the pluggable row.
Optionally, the obtaining module 21 in the bullet screen display device specifically includes:
the obtaining unit 211 is configured to obtain a movement distance of a latest displayed bullet screen message corresponding to each row in the bullet screen display area, where the latest displayed bullet screen message is a displayed bullet screen message that enters the bullet screen display area last in each row.
The determining unit 212 is configured to determine that a behavior in which the latest displayed bullet screen message with the movement distance greater than or equal to the preset length is located can be inserted into the row.
Optionally, the display module 13 is further configured to: and if the pluggable row does not exist, displaying the bullet screen message to be displayed in any row in the bullet screen display area.
Optionally, the display module 13 specifically includes:
the calculating unit 131 is configured to calculate a first moving speed of a latest displayed barrage message corresponding to each of the plurality of pluggable rows and a second moving speed of a barrage message to be displayed.
The selecting unit 132 is configured to select, from the plurality of insertable rows, an insertable row corresponding to a latest displayed barrage message with the first moving speed being greater than or equal to the second moving speed.
And a display unit 133 for displaying the bullet screen message to be displayed in the selected pluggable row.
The apparatus shown in fig. 4 can perform the method of the embodiment shown in fig. 2, and reference may be made to the related description of the embodiment shown in fig. 2 for a part of this embodiment that is not described in detail. The implementation process and technical effect of the technical solution refer to the description in the embodiment shown in fig. 2, and are not described herein again.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by adding a necessary general hardware platform, and certainly, the embodiments can also be implemented by hardware. With this understanding in mind, the above technical solutions may be embodied in the form of a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., which includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the various embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims (6)

1. A bullet screen display method is characterized by comprising the following steps:
receiving a bullet screen message to be displayed;
determining whether an empty line for displaying the bullet screen message to be displayed exists in a bullet screen display area, wherein the bullet screen display area is divided into a plurality of lines in advance;
if the empty row exists, displaying the bullet screen message to be displayed in the empty row;
if the empty row does not exist, acquiring an insertable row meeting preset insertion conditions;
displaying the bullet screen message to be displayed on the pluggable row;
wherein, if there are a plurality of pluggable rows, the displaying the bullet screen message to be displayed on the pluggable row specifically includes:
respectively calculating a first movement speed of a latest displayed barrage message corresponding to each of a plurality of pluggable rows and a second movement speed of the barrage message to be displayed according to the latest displayed barrage message and the same display time of the barrage message to be displayed, wherein the latest displayed barrage message is the displayed barrage message which enters the barrage display area in each row at last;
selecting an insertable row corresponding to the latest displayed barrage message with the first movement speed greater than or equal to the second movement speed from the plurality of insertable rows;
and displaying the bullet screen message to be displayed in the selected pluggable row.
2. The method of claim 1, wherein the obtaining of the pluggable row that satisfies the preset plug-in condition comprises:
acquiring the movement distance of the latest displayed bullet screen message corresponding to each row in the bullet screen display area;
and determining the behavior of the latest displayed bullet screen message with the movement distance larger than or equal to the preset length as the pluggable row.
3. The method of claim 1, further comprising:
and if the pluggable row does not exist, displaying the bullet screen message to be displayed in any row in the bullet screen display area.
4. A bullet screen display device, comprising:
the receiving module is used for receiving the bullet screen message to be displayed;
the system comprises a determining module, a display module and a display module, wherein the determining module is used for determining whether an empty line for displaying the bullet screen message to be displayed exists in a bullet screen display area, and the bullet screen display area is divided into a plurality of lines in advance;
the display module is used for displaying the bullet screen message to be displayed in the empty line if the empty line exists;
the obtaining module is used for obtaining the pluggable row meeting the preset plugging condition if the empty row does not exist;
the display module is further used for displaying the bullet screen message to be displayed on the pluggable row;
wherein, the display module specifically includes:
the calculation unit is used for calculating a first movement speed of a latest displayed barrage message and a second movement speed of the barrage message to be displayed, which correspond to a plurality of pluggable rows respectively, according to the latest displayed barrage message and the same display time of the barrage message to be displayed, wherein the latest displayed barrage message is the displayed barrage message entering the barrage display area in each row at last;
the selection unit is used for selecting an insertable row corresponding to the latest displayed barrage message of which the first movement speed is greater than or equal to the second movement speed from the plurality of insertable rows;
and the display unit is used for displaying the bullet screen message to be displayed in the selected pluggable row.
5. The apparatus according to claim 4, wherein the obtaining module specifically includes:
the acquisition unit is used for acquiring the movement distance of the latest displayed bullet screen message corresponding to each row in the bullet screen display area;
and the determining unit is used for determining the behavior of the latest displayed bullet screen message with the movement distance larger than or equal to the preset length as the pluggable row.
6. The apparatus of claim 4, wherein the display module is further configured to: and if the pluggable row does not exist, displaying the bullet screen message to be displayed in any row in the bullet screen display area.
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