CN111062748A - Advertisement monitoring method and device, electronic equipment and storage medium - Google Patents
Advertisement monitoring method and device, electronic equipment and storage medium Download PDFInfo
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- CN111062748A CN111062748A CN201911262621.6A CN201911262621A CN111062748A CN 111062748 A CN111062748 A CN 111062748A CN 201911262621 A CN201911262621 A CN 201911262621A CN 111062748 A CN111062748 A CN 111062748A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The application provides an advertisement monitoring method, an advertisement monitoring device, electronic equipment and a storage medium, wherein the method comprises the following steps: receiving a showing log sent by a showing server through a log scheduling tool, wherein the log scheduling tool is configured in a cinema management system, and the showing log comprises advertisement playing information; and sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log. According to the embodiment of the application, the showing log sent by the showing server is directly received through the log dispatching tool, and then the showing log is sent to the advertisement monitoring server, so that the advertisement monitoring server can monitor the advertisement according to the advertisement playing information in the showing log. Therefore, the possibility of counterfeiting the showing log can be reduced, and accurate supervision on the advertisement before showing the film can be realized.
Description
Technical Field
The present application relates to the field of monitoring, and in particular, to an advertisement monitoring method, apparatus, electronic device, and storage medium.
Background
A movie pre-show ad is a video ad that is played before all movies are played during a specified time in the movie theater. Pre-roll advertising is a necessary choice for merchant advertising targeting high and medium income consumers. Therefore, monitoring the playing of the advertisement before showing the movie is also a crucial link.
In the prior art, sampling and monitoring are usually performed manually, that is, a photographer enters a movie hall by a movie ticket, and photographs and records a video for monitoring and broadcasting the advertisement before showing released by an advertiser by using photographing equipment. And the manual monitoring broadcast mode is easy to counterfeit and cheat, and can not accurately monitor the advertisement before showing the film.
Disclosure of Invention
An object of the embodiments of the present application is to provide an advertisement monitoring method, an advertisement monitoring apparatus, an electronic device, and a storage medium, which are used to accurately monitor a pre-image advertisement.
In a first aspect, an embodiment provides an advertisement monitoring method, including: receiving a showing log sent by a showing server through a log scheduling tool, wherein the log scheduling tool is configured in a cinema management system, and the showing log comprises advertisement playing information; and sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log.
According to the embodiment of the application, the showing log sent by the showing server is directly received through the log dispatching tool, and then the showing log is sent to the advertisement monitoring server, so that the advertisement monitoring server can monitor the advertisement according to the advertisement playing information in the showing log. Therefore, the possibility of counterfeiting the showing log can be reduced, and accurate supervision on the advertisement before showing the film can be realized.
In an optional embodiment, before the receiving, by the log scheduling tool, the presentation log sent by the presentation server, the method further includes: and establishing a communication channel between the log dispatching tool and the showing server according to the address of the showing server, wherein the communication channel is used for transmitting the showing log.
According to the embodiment of the application, the presentation server can directly transmit the presentation log to the log scheduling tool by suggesting the communication channel between the log scheduling tool and the presentation server, so that the possibility that the presentation log is modified by media is reduced, and the precision of monitoring the advertisement before the movie is presented is improved.
In an optional embodiment, before the establishing a communication channel between the journal scheduling tool and the presentation server according to the address of the presentation server, the method further includes: and determining the state of the log scheduling tool as a working state.
According to the method and the device, the state of the log dispatching tool is detected, and the channel is established after the state of the log dispatching tool is determined to be the working state, so that the log dispatching tool can receive the showing logs transmitted by the showing server, and the advertisement monitoring is guaranteed to be carried out smoothly.
In a second aspect, an embodiment provides an advertisement monitoring method, including: receiving a showing log sent by a cinema management system, wherein the showing log is obtained from a showing server by a log scheduling tool in the cinema management system and comprises advertisement playing information; and monitoring the advertisement through the advertisement playing information of the showing log.
According to the embodiment of the application, the showing log obtained from the showing server by the log scheduling tool is received, and the advertisement monitoring is carried out according to the advertisement playing information on the showing log, so that the possibility that the showing log is forged can be reduced, and the accurate supervision of the advertisement before the movie is shown is realized.
In an optional embodiment, before the monitoring of the advertisement through the advertisement playing information of the play log, the method further includes: matching in the showing log according to a preset advertisement field, and determining a target position of an advertisement corresponding to the preset advertisement field in the showing log; and extracting the advertisement playing information from the showing log according to the target position.
According to the embodiment of the application, the advertisement playing information can be efficiently and accurately extracted from the showing log according to the preset advertisement field, so that the advertisement playing information can be accurately monitored in the subsequent process.
In an optional embodiment, the advertisement playing information includes: the advertisement starting time, the advertisement ending time, the advertisement duration and the daily playing times.
According to the method and the device, the playing condition of the advertisement before showing the film is monitored through the advertisement starting time, the advertisement ending time, the advertisement duration and the playing times per day, the condition that the advertisement before showing the film is played by a projector according to requirements is ensured, and the advertisement is accurately monitored.
In a third aspect, an embodiment provides an advertisement monitoring apparatus, including: the system comprises a first receiving module, a second receiving module and a third receiving module, wherein the first receiving module is used for receiving a showing log sent by a showing server through a log scheduling tool, the log scheduling tool is configured in a cinema management system, and the showing log comprises advertisement playing information; and the sending module is used for sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log.
According to the embodiment of the application, the first receiving module directly receives the showing log sent by the showing server by using the log dispatching tool, and the sending module sends the showing log to the advertisement monitoring server, so that the advertisement monitoring server can monitor the advertisement according to the advertisement playing information in the showing log. Therefore, the possibility of counterfeiting the showing log can be reduced, and accurate supervision on the advertisement before showing the film can be realized.
In a fourth aspect, an embodiment provides an advertisement monitoring apparatus, including: the second receiving module is used for receiving a showing log sent by the cinema management system, wherein the showing log is obtained from a showing server by a log scheduling tool in the cinema management system and comprises advertisement playing information; and the monitoring module is used for monitoring the advertisements through the advertisement playing information of the showing log.
According to the embodiment of the application, the second receiving module is used for receiving the showing log obtained by the log scheduling tool from the showing server, and the monitoring module is used for monitoring the advertisements according to the advertisement playing information on the showing log, so that the possibility that the showing log is forged can be reduced, and the accurate supervision of the advertisements before the movie is shown can be realized.
In a fifth aspect, an embodiment provides an electronic device, including: the system comprises a processor, a memory and a bus, wherein the processor and the memory are communicated with each other through the bus; the memory stores program instructions executable by the processor, the processor being capable of executing the method of any one of the preceding embodiments when invoked by the processor.
In a sixth aspect, embodiments provide a non-transitory computer readable storage medium storing computer instructions that cause the computer to perform the method of any of the preceding embodiments.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and that those skilled in the art can also obtain other related drawings based on the drawings without inventive efforts.
Fig. 1 is a schematic flowchart of an advertisement monitoring method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of another advertisement monitoring method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement monitoring apparatus according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of another advertisement monitoring apparatus according to an embodiment of the present application;
fig. 5 is a block diagram of an electronic device applicable to the embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
The prior cinema advertisement before showing is monitored by a manual sampling monitoring mode, and a person taking a picture in each city enters a movie hall by virtue of a movie ticket when arriving at a designated cinema, and takes a picture of the advertisement before showing put in by an advertiser by using a shooting device and records and plays the video. The method has high cost of manual photographing, needs to buy the movie tickets for entering the field by oneself, and consumes long time. Meanwhile, the monitoring can be carried out only by a sampling mode, and the whole monitoring in each day cannot be realized. Meanwhile, the monitoring time is easily forged by the shooting personnel by utilizing the movie ticket time, so that the advertisement monitoring is inaccurate. For example, when the original advertisement start time is 12 on 11/month/1/day, the monitoring person can perform monitoring at 12 on 11/month/2/day, but the monitoring time is forged by a movie ticket at 12 on 11/month/1/day. Therefore, the application provides an advertisement monitoring method, which aims to improve the accuracy of advertisement monitoring before showing in a cinema.
Fig. 1 is a schematic flowchart of an advertisement monitoring method provided in an embodiment of the present application, where the method includes:
step 110: and receiving a showing log sent by a showing server through a log scheduling tool, wherein the log scheduling tool is configured in the cinema management system, and the showing log comprises advertisement playing information.
The showing server is connected with a plurality of projectors in the cinema, digital film packages are stored in the showing server, and the showing server is used for processing security and confidentiality works and data restoration works of all the digital film packages. In the process of playing the movie, the showing server decrypts the video data and the audio data in the digital movie package, restores the video data and the audio data into corresponding video images and audio, and sends the corresponding video and audio to a plurality of projectors. Meanwhile, the showing server also receives a showing log sent by the projector, and the showing server can send the showing log to other equipment so as to monitor the showing work of the projector subsequently. There are many types of presentation servers, and the specific type can be adjusted according to the requirements of the actual movie presentation, for example: dolby projection server, GDC projection server, sony projection server, etc.
In addition, the Theater Management System (TMS) is the core of theater Management, and directly controls all the exhibition servers of the theater through a control protocol, thereby realizing automatic control of functions such as content Management, key Management, exhibition control, and the like of the digital cinema exhibition server. The cinema management system can send the video image and the audio corresponding to the advertisement to the showing server before the movie is played according to the requirement of an advertiser, so that the projector connected with the showing server can show the cinema advertisement before showing the movie. There are various types of theater management systems, such as: a sugar-holding cinema management system, a starfire media cinema management system and the like.
Moreover, each projector has a recording function, and can record the showing time and the showing content to produce a corresponding showing log and transmit the showing log to a corresponding showing server. The showing server can send the showing logs transmitted by a plurality of projectors to the TMS and the log scheduling tool according to a preset period after receiving the showing logs. The release log may include advertisement play information and may include movie play information. For advertisement monitoring, the showing condition of the actual advertisement can be judged according to the record of the showing log.
It is worth noting that the log scheduling tool can be a Software Development Kit (SDK), which is a collection of development tools that create application software for a specific software package, software framework, hardware platform, operating system, etc. The log scheduling tool can be installed or operated on a TMS server of the cinema and independently operated with the TMS at the same time. The log scheduling tool may also be an external device that operates independently and separately from the TMS. The specific type of the log scheduling tool is not limited, and the log scheduling tool is described as an example of a software development kit in the following.
Step 120: and sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log.
In order to realize the monitoring of the advertisement, a showing log sent by a showing server can be directly received through a log scheduling tool installed or running on the TMS, and the showing log is a log record generated by the projector according to the showing action of the projector. And sending the showing log to a showing server for advertisement monitoring through a log scheduling tool. Therefore, the possibility that the showing log is tampered before being transmitted to the advertisement monitoring server can be reduced, and the accuracy of the advertisement playing information in the showing log is ensured.
It can also be stated that the log scheduling tool may adopt a client to server (C2S) to obtain the projected log, where the client to server is a mode in which the terminal sends a request instruction to the order placing proxy server, and after the terminal obtains the instruction and completes execution, the terminal sends a completion instruction to the server of the third party monitoring proxy to perform monitoring. And the log scheduling tool adopts the C2S mode for detection, and can also avoid the media from modifying the showing log in the TMS, thereby effectively improving the credibility of the showing log.
For example, assume that there are a projection server a and a projection server B, the projection server a is connected to a projector X and a projector Y, respectively, and the projection server B is connected to a projector Z. When the projector X generates the projection log 1, the projector Y generates the projection log 2, and the projector Z generates the projection log 3, the projector X and the projector Y are transmitted to the projection server a, and the projector Z transmits the projection log 3 to the projection server B. The showing server A and the showing server B send showing logs 1, 2 and 3 to the TMS and also send the showing logs to a log scheduling tool configured on the TMS, and the log scheduling tool sends the showing logs 1, 2 and 3 to the advertisement monitoring server for advertisement monitoring.
As an embodiment of the present application, before step 110, the method further includes: and establishing a communication channel between the log dispatching tool and the showing server according to the address of the showing server, wherein the communication channel is used for transmitting the showing log.
In order to allow the log scheduling tool to receive the presentation log transmitted by the presentation server, the right to access the presentation server may be acquired from the TMS when the log scheduling tool is configured in advance on the TMS. The access right may carry information such as the types of the plurality of presentation servers, addresses of the presentation servers, and the like. Thus, a communication channel between the log scheduling tool and the presentation server can be established according to the address of the presentation server. After collecting the showing log generated by the projector, the showing server can send the showing log to the log scheduling tool through the communication channel according to the access authority, so that the reliability of the showing log is guaranteed, and the accuracy of the advertisement playing information in the showing log is guaranteed.
As an embodiment of the present application, before the establishing a communication channel between the journal scheduling tool and the presentation server according to the address of the presentation server, the method further includes: and determining the state of the log scheduling tool as a working state.
Before establishing a communication channel, the state of a log dispatching tool can be detected in advance, and if the log dispatching tool is in a working state, the communication channel between the log dispatching tool and a showing server can be established; if the log scheduling tool is not in the working state, the state of the log scheduling tool needs to be changed into the working state, so as to prevent the situation that the channel cannot be successfully established when the log scheduling tool is not in working.
It should be noted that, if the log scheduling tool is not in the working state, the TMS may also send the state information of the log scheduling tool to the advertisement monitoring server, so that the advertisement monitoring server returns an open instruction, and changes the state of the log scheduling tool to the working state, so that the log scheduling tool may receive the showing log from the showing server through the established communication channel. Or the TMS changes the state of the log scheduling tool to the working state when receiving the monitoring starting request sent by the advertisement monitoring server, and establishes a communication channel between the log scheduling tool and the showing server.
Fig. 2 is a schematic flow chart of another advertisement monitoring method provided in an embodiment of the present application, and based on the same inventive concept, an advertisement monitoring method is further provided in an embodiment of the present application, including:
step 210: receiving a showing log sent by the cinema management system, wherein the showing log is obtained from a showing server by a log scheduling tool in the cinema management system and comprises advertisement playing information.
Step 220: and monitoring the advertisement through the advertisement playing information of the showing log.
Therefore, the advertisement monitoring server can clear the historical playing condition of the advertisement in the cinema through the showing log obtained from the showing server by the log scheduling tool in the cinema management system, and realize the monitoring of the advertisement according to the advertisement playing information in the showing log.
The advertisement playing information may specifically include: the specific content of the advertisement playing information is not limited, and can be adjusted according to the actual advertisement monitoring requirement.
In addition, the advertisement monitoring server is mainly used for monitoring advertisements in the advertisement playing information in the showing log. The advertisement monitoring server can also generate an advertisement showing report according to the advertisement playing information in the showing log, and the advertisement showing report can represent the historical playing condition of the advertisement in the cinema. The advertisement presentation report may include information on the advertisement start time, the advertisement end time, the advertisement duration, and the number of plays per day.
Meanwhile, the advertisement monitoring server can also send an advertisement showing report to the terminal equipment of the advertiser according to a preset period, so that the advertiser can intuitively know the historical playing condition of the advertisement in the cinema according to the advertisement showing report. In addition, the advertiser can also know the current advertisement scheduling situation through the advertisement showing report so as to carry out the subsequent advertisement showing file requirement.
As an embodiment of the present application, before step 220, the method further comprises: matching in the showing log according to a preset advertisement field, and determining a target position of an advertisement corresponding to the preset advertisement field in the showing log; and extracting the advertisement playing information from the showing log according to the target position.
The preset advertisement field can be pre-stored in the advertisement monitoring server, and can be adjusted or updated according to the advertisement monitoring condition of the advertiser. The content of the preset advertisement field can be various, such as the advertisement name, the advertisement type or the planned playing time of the advertisement, and the specific content of the preset advertisement field can be adjusted according to the requirement of advertisement monitoring. Therefore, the advertisement playing information can be efficiently and accurately extracted from the showing log according to the preset advertisement field, so that the advertisement playing information can be accurately monitored in the subsequent process.
For example, assuming that the preset advertisement field is a field corresponding to the euclidean distance, a position of the projection log including the field corresponding to the euclidean distance may be determined as the target position according to the field corresponding to the euclidean distance. And then according to the target position, advertisement playing information corresponding to Erlyya is provided from a preset advertisement field. So that the subsequent advertisement monitoring server can monitor according to the advertisement playing information.
Furthermore, assuming that the preset advertisement field is the planned playing time of the opal advertisement, the position of the time can be determined from the showing log according to the planned playing time as the target position. And then according to the target position, advertisement playing information corresponding to Erlyya is provided from a preset advertisement field. So that the subsequent advertisement monitoring server can monitor according to the advertisement playing information.
Fig. 3 is a schematic structural diagram of an advertisement monitoring apparatus provided in an embodiment of the present application, and based on the same inventive concept, an advertisement monitoring apparatus is further provided in the embodiment of the present application, including: a first receiving module 310, configured to receive a presentation log sent by a presentation server through a log scheduling tool, where the log scheduling tool is configured in a theater management system, and the presentation log includes advertisement playing information; a sending module 320, configured to send the showing log to an advertisement monitoring server through the log scheduling tool, so that the advertisement monitoring server monitors advertisements through the advertisement playing information of the showing log.
On the basis of the above embodiment, the apparatus further includes: and the communication module is used for establishing a communication channel between the log scheduling tool and the showing server according to the address of the showing server, and the communication channel is used for transmitting the showing log.
On the basis of the above embodiment, the apparatus further includes: and the state determining module is used for determining that the state of the log scheduling tool is a working state.
Fig. 4 is a schematic structural diagram of another advertisement monitoring device provided in an embodiment of the present application, and based on the same inventive concept, another advertisement monitoring device provided in the embodiment of the present application includes: a second receiving module 410, configured to receive a show log sent by the theater management system, where the show log is obtained from a show server by a log scheduling tool in the theater management system, and the show log includes advertisement playing information; and the monitoring module 420 is configured to monitor the advertisement according to the advertisement playing information of the showing log.
On the basis of the above embodiment, the apparatus further includes: the extraction module is used for matching in the showing log according to a preset advertisement field and determining the target position of the advertisement corresponding to the preset advertisement field in the showing log; and extracting the advertisement playing information from the showing log according to the target position.
On the basis of the above embodiment, the apparatus further includes: the advertisement playing information comprises: the advertisement starting time, the advertisement ending time, the advertisement duration and the daily playing times.
Referring to fig. 5, fig. 5 is a block diagram illustrating a structure of an electronic device 10 applicable to the embodiment of the present application. The electronic device 10 may include a memory 101, a memory controller 102, a processor 103, a peripheral interface 104, an input-output unit 105, a display unit 107.
The memory 101, the memory controller 102, the processor 103, the peripheral interface 104, the input/output unit 105, and the display unit 107 are electrically connected to each other directly or indirectly to implement data transmission or interaction. For example, the components may be electrically connected to each other via one or more communication buses or signal lines. At least one software or firmware (firmware) is stored in the memory 101 or a software function module solidified in an Operating System (OS). The processor 103 is used to execute executable modules, software functional modules or computer programs stored in the memory 101.
The Memory 101 may be, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Read-Only Memory (EEPROM), and the like. The memory 101 is configured to store a program, and the processor 103 executes the program after receiving an execution instruction, and the method disclosed in any of the foregoing embodiments of the present application may be applied to the processor 103, or implemented by the processor 103.
The processor 103 may be an integrated circuit chip having signal processing capabilities. The Processor 103 may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; but may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor 103 may be any conventional processor or the like.
The peripheral interface 104 couples various input/output devices to the processor 103 as well as to the memory 101. In some embodiments, the peripheral interface 104, the processor 103, and the memory controller 102 may be implemented in a single chip. In other examples, they may be implemented separately from the individual chips.
The input/output unit 105 is used for providing input data to a user to enable the user to interact with the electronic device 10. The input/output unit 105 may be, but is not limited to, a mouse, a keyboard, and the like.
The display unit 107 provides an interactive interface (e.g., a user interface) between the electronic device 10 and a user or for displaying image data to a user reference. In this embodiment, the display unit 107 may be a liquid crystal display or a touch display. In the case of a touch display, the display can be a capacitive touch screen or a resistive touch screen, which supports single-point and multi-point touch operations. Supporting single-point and multi-point touch operations means that the touch display can sense touch operations simultaneously generated from one or more positions on the touch display, and the sensed touch operations are sent to the processor 103 for calculation and processing.
It will be appreciated that the configuration shown in FIG. 5 is merely illustrative and that the electronic device 10 may include more or fewer components than shown in FIG. 5 or may have a different configuration than shown in FIG. 5. The components shown in fig. 5 may be implemented in hardware, software, or a combination thereof.
To sum up, the embodiment of the present application provides an advertisement monitoring method, an advertisement monitoring device, an electronic device, and a storage medium, where the method includes: receiving a showing log sent by a showing server through a log scheduling tool, wherein the log scheduling tool is configured in a cinema management system, and the showing log comprises advertisement playing information; and sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log. According to the embodiment of the application, the showing log sent by the showing server is directly received through the log dispatching tool, and then the showing log is sent to the advertisement monitoring server, so that the advertisement monitoring server can monitor the advertisement according to the advertisement playing information in the showing log. Therefore, the possibility of counterfeiting the showing log can be reduced, and accurate supervision on the advertisement before showing the film can be realized.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
In addition, units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
Furthermore, the functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
It should be noted that the functions, if implemented in the form of software functional modules and sold or used as independent products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. An advertisement monitoring method, comprising:
receiving a showing log sent by a showing server through a log scheduling tool, wherein the log scheduling tool is configured in a cinema management system, and the showing log comprises advertisement playing information;
and sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log.
2. The advertisement monitoring method according to claim 1, wherein before said receiving, by the log scheduling tool, the presentation log transmitted by the presentation server, the method further comprises:
and establishing a communication channel between the log dispatching tool and the showing server according to the address of the showing server, wherein the communication channel is used for transmitting the showing log.
3. The advertisement monitoring method of claim 2, wherein before the establishing of the communication channel of the log scheduling tool with the presentation server according to the address of the presentation server, the method further comprises:
and determining the state of the log scheduling tool as a working state.
4. An advertisement monitoring method, comprising:
receiving a showing log sent by a cinema management system, wherein the showing log is obtained from a showing server by a log scheduling tool in the cinema management system and comprises advertisement playing information;
and monitoring the advertisement through the advertisement playing information of the showing log.
5. The advertisement monitoring method according to claim 4, wherein before the advertisement monitoring through the advertisement play information of the play log, the method further comprises:
matching in the showing log according to a preset advertisement field, and determining a target position of an advertisement corresponding to the preset advertisement field in the showing log;
and extracting the advertisement playing information from the showing log according to the target position.
6. The advertisement monitoring method of claim 4, wherein the advertisement playing information comprises: the advertisement starting time, the advertisement ending time, the advertisement duration and the daily playing times.
7. An advertising monitoring device, comprising:
the system comprises a first receiving module, a second receiving module and a third receiving module, wherein the first receiving module is used for receiving a showing log sent by a showing server through a log scheduling tool, the log scheduling tool is configured in a cinema management system, and the showing log comprises advertisement playing information;
and the sending module is used for sending the showing log to an advertisement monitoring server through the log scheduling tool so that the advertisement monitoring server monitors the advertisement through the advertisement playing information of the showing log.
8. An advertising monitoring device, comprising:
the second receiving module is used for receiving a showing log sent by the cinema management system, wherein the showing log is obtained from a showing server by a log scheduling tool in the cinema management system and comprises advertisement playing information;
and the monitoring module is used for monitoring the advertisements through the advertisement playing information of the showing log.
9. An electronic device, comprising: a processor, a memory, and a bus, wherein,
the processor and the memory are communicated with each other through the bus;
the memory stores program instructions executable by the processor, the processor invoking the program instructions to perform the method of any of claims 1-6.
10. A non-transitory computer-readable storage medium storing computer instructions that cause a computer to perform the method of any one of claims 1-6.
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| CN201911262621.6A CN111062748A (en) | 2019-12-10 | 2019-12-10 | Advertisement monitoring method and device, electronic equipment and storage medium |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112000839A (en) * | 2020-09-03 | 2020-11-27 | 中影环球（北京）科技有限公司 | Method and system for recording content showing in cinema |
| CN114915808A (en) * | 2021-12-06 | 2022-08-16 | 天翼数字生活科技有限公司 | System and method for realizing IPTV advertisement third party monitoring and broadcasting |
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