A kind of advertisement in digital television method for supervising and device
Technical field
The present invention relates to digital TV field, relate in particular to a kind of advertisement in digital television method for supervising and device.
Background technology
Since implementation of China national digital strategy, the China Digital TV number of users is doubled and redoubled every year.Along with DTV is fully under way on the region, should be promising the future of DTV.And a kind of generation of new media, supporting with it advertisement is also immediately following the paces of its development, and advertisement in digital television is as the same.Current China Digital TV network begins to take shape, and the advertisement in digital television industry has also formed the operation mode of oneself, is having huge market potential and wide development space.
In the existing advertisement in digital television operation process; The radio and TV operator broadcasts an advertisement at every turn and need collect the charges to the advertiser; The system that has broadcast how many times in a period of time and be by the radio and TV operator produces, and is had the final say the acceptance that the advertiser can only be passive by the radio and TV operator.The each advertising of existing ad system all can log, goes out a form at last, and the radio and TV operator collects the charges to the advertiser according to this form.The client can not trace into the situation of broadcasting of each advertisement, and the charge form that causes radio and TV operator's folk prescription to produce lacks supervision and the mechanism of confirming each other.
Summary of the invention
Embodiment of the invention technical problem to be solved is, a kind of advertisement in digital television method for supervising and device are provided, and can play advertising business and carry out effective monitoring.
In order to solve the problems of the technologies described above, the embodiment of the invention provides a kind of advertisement in digital television method for supervising, and said advertisement in digital television method for supervising comprises:
Detect digital TV network and whether comprise the ad data of specifying PID to the digital television signal of digital TV terminal input;
When in detecting said digital television signal, comprising the ad data of specifying PID, obtain the advertisement ID of said ad data;
Obtain the corresponding encrypted public key of said ad data, and said advertisement ID is encrypted and preserves according to the said encrypted public key that gets access to.
Wherein, the said corresponding encrypted public key of said ad data of obtaining is:
Obtain the encrypted public key corresponding that is pre-stored in the advertisement supervising device with said ad data; Or
From digital television signal, obtain the corresponding encrypted public key of said ad data with some cycles.
Wherein, said said advertisement ID is encrypted and preserves, is to be kept in the local flash media; Said method also comprises:
When receiving the copy control signal, the said advertisement ID that has encrypted is copied in the external memory device that links to each other with said local flash memory medium.
Wherein, said copy control signal is a web remote management and control signal.
Wherein, said advertisement in digital television method for supervising also comprises:
Use operator's private key to decipher through the advertisement ID that encrypts, obtain the ad playing form of said appointment PID in the regular period said.
Accordingly, the embodiment of the invention also provides a kind of advertisement in digital television supervising device, and said advertisement in digital television supervising device comprises:
Monitoring module is used to detect digital TV network and whether comprises the ad data of specifying PID to the digital television signal of digital TV terminal input;
The advertising record module is used for when said monitoring module detects said digital television signal and comprises the ad data of specifying PID, obtaining the advertisement ID of said ad data;
Encrypt memory module, be used to obtain the corresponding encrypted public key of said ad data, and the said advertisement ID that said advertising record module gets access to is encrypted and preserves according to the said encrypted public key that gets access to.
Wherein,, said encryption memory module is obtained the corresponding encrypted public key of said ad data and is:
Obtain the encrypted public key corresponding that is pre-stored in the said encryption memory module with said ad data; Or
From digital television signal, obtain the corresponding encrypted public key of said ad data with some cycles.
Wherein, said advertisement in digital television supervising device also comprises:
The local flash memory medium is used to store the advertisement ID through encrypting that said encryption memory module obtains;
The control signal receiver module is used for connecing the control signal receiver module and comprises the copy control signal;
External memory management module is used for when said control signal receiver module receives the copy control signal, and the said advertisement ID through encryption that is stored in the local flash memory medium is copied in the external memory device that links to each other with said local flash memory medium.
Wherein, said control signal receiver module is an embedded web server, and said copy control signal is a web remote management and control signal.
Wherein, said advertisement in digital television supervising device also comprises:
Ad playing report generation module is used to use operator's PKI to decipher through the advertisement ID that encrypts said, obtains the ad playing form of said appointment PID in the regular period.
Embodiment of the present invention embodiment; Have following beneficial effect: thus the net of the HFC through digital TV terminal is received signal is monitored record is carried out in the broadcast of the ad data of specifying PID; Realized the monitoring of advertising business broadcast is guaranteed that the radio and TV operator is more transparent and credible to advertiser's charge.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of a kind of advertisement in digital television method for supervising in the embodiment of the invention;
Fig. 2 is the composition structural representation of a kind of advertisement in digital television supervising device in the embodiment of the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
Fig. 1 is the schematic flow sheet of a kind of advertisement in digital television method for supervising in the embodiment of the invention, and this flow process as shown in the figure comprises at least:
Step S101 detects digital TV network and whether comprises the ad data of specifying PID to the digital television signal of digital TV terminal input; In concrete the realization; The advertisement that the radio and TV operator need broadcast through the ad system layout; Programmed advertisement meeting is assigned with unique PID (Packet IDdentifier; And then broadcast in DTV HFC (Hybrid Fiber-Coax refers to utilize Hybrid Fiber Coax to carry out the unidirectional or two-way catv network of the wideband digital communication) network transmission package identity code).The described method for supervising of present embodiment can realize that this supervising device can be independent of digital TV terminal by a supervising device, the data of monitoring hfc plant input digit television terminal.Whether the advertiser can specify the ad data of PID (or PID of the advertisement of acquiescence monitoring our company) through monitoring is set, thereby have the ad data of broadcasting this appointment PID to detect in can be always to digital TV network when work.
Step S102 when in detecting said digital television signal, comprising the ad data of specifying PID, obtains the advertisement ID of said ad data.Said advertisement ID through writing down said advertisement ID, just can monitor the broadcast situation of the advertisement of this appointment PID for can unique identification going out the information of the said ad data that gets access to.
Step S103 obtains the corresponding encrypted public key of said ad data, and according to the said encrypted public key that gets access to said advertisement ID is encrypted and preserves.In concrete the realization, said obtain the corresponding encrypted public key of said ad data can for: obtain the encrypted public key corresponding that is pre-stored in the advertisement supervising device with said ad data; Or from digital television signal, obtain the corresponding encrypted public key of said ad data with some cycles.Owing to used encrypted public key that record is encrypted; Monitoring side can not distort this record privately; Can be by using private key that the advertisement ID that is kept in the supervising device is deciphered under operator and the advertiser situation simultaneously on the scene, thus recognize the broadcast situation of the advertisement of this appointment PID.
Further, said to the detected said advertisement ID that specifies the ad data of PID, be to be kept in the local non-volatile flash flash media through the advertisement ID that encrypts in the preferred embodiment with said.In other optional embodiment, can said advertisement ID through encryption be sent to other network terminals and preserve, also can be saved in the external connection storage apparatus.Owing to used encrypted public key that advertisement ID is encrypted; Monitoring side can not distort this record privately; Can be by using private key to decipher through the advertisement ID that encrypts under operator and the advertiser situation simultaneously on the scene to said, thus recognize the broadcast situation of the advertisement of this appointment PID.
In preferred embodiment, said advertisement in digital television method for supervising method further can also comprise:
The advertisement ID that will pass through encryption is kept in the local flash media, when receiving the copy control signal, the said advertisement ID through encryption of the ad data of PID that specifies is copied in the external memory device that links to each other with said local flash memory medium.In concrete the realization; The supervising device of realizing this flow process can an external storage device; USB memory device for example; When receiving outside copy control signal, the advertisement ID through encrypting that just will be kept at the ad playing in the regular period in the local flash memory medium is copied in the external storage device.More excellent, said copy control signal can be web remote management and control signal, supervising device receives through embedded web server.
The advertiser can bring to the radio and TV operator place with this storage device that passes through the advertisement ID that encrypts that gets off of preserving the ad playing in the regular period; Under both sides' situation all on the scene, use operator's private key to deciphering by the radio and TV operator through the advertisement ID that encrypts; Thereby generate the ad playing form in the regular period, thereby according to this to advertiser's reconciliation and collection of charges.And in optional embodiment, also can generate the ad playing form thereby directly use operator's private key that the advertisement ID through encrypting in the supervising device is deciphered by operator to the advertiser place.
Fig. 2 is the composition structural representation of a kind of advertisement in digital television supervising device in the embodiment of the invention, and this advertisement in digital television supervising device as shown in the figure comprises at least:
Monitoring module 210 is used to detect digital TV network and whether comprises the ad data of specifying PID to the digital television signal of digital TV terminal input.In concrete the realization; The advertisement that the radio and TV operator need broadcast through the ad system layout, programmed advertisement meeting are assigned with a unique PID (Packet IDdentifier, transmission package identity code); And it is right to generate key; In the time of appointment ad data and PKI are packed then, and then broadcast in DTV HFC (Hybrid Fiber-Coax refers to utilize Hybrid Fiber Coax to carry out the unidirectional or two-way catv network of the wideband digital communication) network.Whether the advertiser can specify the ad data of PID (or PID of the advertisement of acquiescence monitoring our company) through monitoring is set, thereby have the ad data of broadcasting this appointment PID to detect in can be always to digital TV network when work.
Advertising record module 220 is used for when said monitoring module 210 detects said digital television signal and comprises the ad data of specifying PID, obtaining the advertisement ID of said ad data; Said advertisement ID through writing down said advertisement ID, just can monitor the broadcast situation of the advertisement of this appointment PID for can unique identification going out the information of the said ad data that gets access to.
Encrypt memory module 230, be used to obtain the corresponding encrypted public key of said ad data, and the said advertisement ID that said advertising record module 220 gets access to is encrypted and preserves according to the said encrypted public key that gets access to.Concrete, said encryption memory module 230 obtain the corresponding encrypted public key of said ad data can for: obtain the encrypted public key corresponding that is pre-stored in the advertisement supervising device with said ad data; Or from digital television signal, obtain the corresponding encrypted public key of said ad data with some cycles.Can recorded content be kept in the local non-volatile flash flash media, also can record be sent to other network terminals and preserve, even directly be saved in the external connection storage apparatus.Owing to used encrypted public key that record is encrypted; Monitoring side can not distort this record privately; Can be by using private key that this record is deciphered under operator and the advertiser situation simultaneously on the scene, thus recognize the broadcast situation of the advertisement of this appointment PID.
Further, the advertisement in digital television supervising device in the present embodiment can also comprise:
The local flash memory medium is used to store said advertisement ID through encrypting.Said flash media can for be arranged on the advertisement in digital television supervising device inner non-volatile flash.
The control signal receiver module; Be used to receive outside control signal; Wherein the control signal of the outside that receives of control signal receiver module can be web remote management and control signal, and the control signal receiver module can comprise that embedded web server is in order to receive web remote management and control signal.
External memory management module is used for when the control signal receiver module receives the copy control signal, and the said advertisement ID through encryption that is stored in the local flash memory medium is copied in the external memory device that links to each other with said local flash memory medium.In concrete the realization; External memory management module can pass through the external storage device of hardware interface; USB memory device for example; When the control signal receiver module receives outside copy control signal, be copied in the said external storage device with regard to the advertisement ID through encrypting that will be kept at the ad playing in the regular period in the local flash memory medium according to the copy control signal that receives.
The advertiser can bring to the radio and TV operator place with this external connection storage apparatus that passes through the advertisement ID that encrypts of preserving the ad playing in the regular period; Under both sides' situation all on the scene, use operator's private key to deciphering by the radio and TV operator through the advertisement ID that encrypts; Thereby generate the ad playing form in the regular period, thereby according to this to advertiser's reconciliation and collection of charges.And in optional embodiment, also can generate the ad playing form thereby directly use operator's private key that the advertisement ID through encrypting in the supervising device is deciphered by operator to the advertiser place.
Need to prove that the method for supervising described in all embodiment of the present invention can realize that this supervising device can be independent of digital TV terminal by a supervising device, the data of monitoring hfc plant input digit television terminal.
The embodiment of the invention provides a kind of advertisement in digital television method for supervising and device; Thereby the net of the HFC through digital TV terminal is received signal is monitored record is carried out in the broadcast of the ad data of specifying PID; Realized the monitoring of advertising business broadcast is guaranteed that the radio and TV operator is more transparent and credible to advertiser's charge.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method; Be to instruct relevant hardware to accomplish through computer program; Described program can be stored in the computer read/write memory medium; This program can comprise the flow process like the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
Above disclosedly be merely a kind of preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.