CN111582925B - Advertisement monitoring method and multimedia monitoring terminal - Google Patents
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- CN111582925B CN111582925B CN202010366301.1A CN202010366301A CN111582925B CN 111582925 B CN111582925 B CN 111582925B CN 202010366301 A CN202010366301 A CN 202010366301A CN 111582925 B CN111582925 B CN 111582925B
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Abstract
The invention relates to the technical field of offline advertisements, and discloses an advertisement monitoring and broadcasting method and a multimedia monitoring terminal, namely, on one hand, first characteristic information fed back by the multimedia terminal when advertisement content is played is received, then the first characteristic information is matched with second characteristic information of local advertisement content, and finally whether the advertisement is broadcast by mistake is judged according to a matching result, so that the purpose of advertisement putting supervision is realized, on the other hand, the purpose of advertisement monitoring and broadcasting can be realized to a certain degree only by information interaction and necessary information processing modes, so that other hardware equipment is not required to be additionally configured or deployed, unnecessary expenses in labor, time or hardware cost are avoided, practical application and popularization are facilitated, the expenses on channel resources can be greatly reduced, the supervision instantaneity is guaranteed, an advertiser can conveniently find out the broadcast by mistake in time, and can make remedy early, and the advertisement effectiveness is ensured.
Description
Technical Field
The invention belongs to the technical field of offline advertisements, and particularly relates to an advertisement monitoring method and a multimedia monitoring terminal.
Background
The advertisement player is a new generation of intelligent device, forms a complete advertisement broadcasting control system through terminal software control, network information transmission and multimedia terminal display, and carries out advertisement propaganda through multimedia materials such as pictures, characters, videos and small plug-ins (such as weather, exchange rate and the like), so that the advertisement player is often used as an advertisement broadcasting terminal and deployed in public areas such as buildings, elevators, cinemas, communities, bus stations and the like to put advertisements, so as to meet the requirements of advertisers on off-Line advertisements (BTL or Below-the-Line for short, which is an advertisement form relative to on-Line advertisements).
In order to ensure the effectiveness of the advertisement, advertisers want to accurately know the actual situation of advertisement playing, i.e. supervise whether abnormal situations of advertisement putting (including advertisement missing, etc.) occur, so as to correct playing errors in time and realize effective calculation of advertisement cost, etc. For this reason, there are two advertisement supervision methods at present:
(1) The method comprises the steps that a worker holds a mobile terminal device (such as a camera or an electronic device with a camera function) to the position of an advertisement playing terminal, acquires image information or video information and the like of advertisement display contents, and judges whether abnormal conditions such as advertisement leakage or advertisement error occur or not based on an acquisition result, although the monitoring and playing are accurate, the timeliness is poor, higher labor cost and time cost are needed, and especially when the number of the advertisement playing terminal is large, the required expense is increased by multiple times;
(2) The method comprises the steps that advertisement information acquisition equipment (such as a camera) capable of acquiring advertisement display contents is deployed around the position of an advertisement playing terminal, then the advertisement information acquisition equipment acquires image information or video information and the like of the advertisement display contents, and then whether abnormal conditions such as advertisement missing or advertisement wrong occur or not is judged based on an acquisition result.
Disclosure of Invention
In order to solve the problem of high labor, time or hardware cost of the existing advertisement monitoring and broadcasting technology, the invention aims to provide an advertisement monitoring and broadcasting method, a multimedia monitoring terminal, a multimedia terminal, computer equipment, a computer readable storage medium and an advertisement monitoring and broadcasting system which do not need to additionally deploy other hardware equipment.
In a first aspect, the present invention provides an advertisement monitoring method, including:
extracting first characteristic information from the advertisement content played at the current moment by the multimedia terminal;
the multimedia terminal sends the first characteristic information to the multimedia monitoring terminal;
after receiving the first characteristic information, the multimedia monitoring terminal extracts second characteristic information from advertisement contents which are locally stored and correspond to the current moment;
and generating an advertisement miss-broadcasting monitoring result corresponding to the advertisement content by the multimedia monitoring terminal according to the matching result of the first characteristic information and the second characteristic information.
Based on the invention content, an advertisement monitoring and broadcasting method suitable for being carried out between a multimedia monitoring terminal and a multimedia terminal through information interaction and processing is provided, namely, on one hand, first characteristic information fed back by the multimedia terminal when the advertisement content is played is received, then the first characteristic information is matched with second characteristic information of local advertisement content, and finally whether the advertisement is in a wrong broadcasting state or not is judged according to a matching result, so that the purpose of advertisement putting supervision is achieved.
In one possible design, before extracting the first feature information from the advertisement content played by the multimedia terminal at the current time, the advertisement monitoring method further includes:
sending a request message for requesting to decrypt the advertisement content to the multimedia monitoring terminal by the multimedia terminal before the current moment is reached;
when the current moment arrives, the multimedia monitoring terminal determines whether the request message which is sent by the multimedia terminal and is used for requesting to decrypt the advertisement content is received;
and when the multimedia monitoring terminal does not receive the advertisement content, generating an advertisement miss-broadcasting monitoring result corresponding to the advertisement content.
Through the designed miss-broadcast monitoring mode, whether the miss-broadcast condition of the advertisement exists can be judged through the decryption request condition before the advertisement content is played, so that the miss-broadcast monitoring result of the advertisement is accurately obtained, the monitoring range of the monitoring broadcast of the advertisement is expanded, and the benefits of an advertiser are further guaranteed.
In one possible design, after generating the advertisement miss-broadcasting monitoring result corresponding to the advertisement content, the advertisement miss-broadcasting monitoring method further includes:
the multimedia monitoring terminal sends indication information to the multimedia terminal;
after the multimedia terminal receives the indication information, screenshot is carried out on a playing picture corresponding to the advertisement content according to the indication information to obtain a screenshot picture;
and the multimedia terminal sends the screen shot picture to the multimedia monitoring terminal.
Through the design, the screen capture picture in the case of the wrong broadcasting can be timely acquired to be used as an evidence for the offline communication between the advertising service provider and the advertiser, and disputes between the advertising service provider and the advertiser in the communication process are avoided.
In one possible design, the advertisement monitoring method further includes:
sending the advertisement mistaken broadcasting monitoring result to background management equipment corresponding to the multimedia terminal;
and/or sending the advertisement miss-broadcasting monitoring result to background management equipment corresponding to the multimedia terminal.
In a second aspect, the present invention provides a multimedia monitoring terminal, which includes a first receiving unit, a first extracting unit and a first generating unit; the first receiving unit is used for receiving first characteristic information sent by a multimedia terminal, wherein the first characteristic information is acquired by the multimedia terminal according to advertisement content played at the current moment; the first extraction unit is used for extracting second characteristic information from the advertisement content which is locally stored and corresponds to the current moment; the first generating unit is respectively in communication connection with the first receiving unit and the first extracting unit, and is configured to generate an advertisement miss-broadcast monitoring result corresponding to the advertisement content according to a matching result of the first feature information and the second feature information.
In one possible design, the method further comprises a miss-seeding judging unit and a second generating unit;
the miss-broadcast judging unit is in communication connection with the first receiving unit and is used for determining whether a request message which is sent by the multimedia terminal and used for requesting to decrypt the advertisement content is received before first characteristic information sent by the multimedia terminal is received and when the current moment arrives;
and the second generating unit is in communication connection with the miss-broadcast judging unit and is used for generating an advertisement miss-broadcast monitoring result corresponding to the advertisement content when the request message is not received.
In one possible design, a first sending unit is also included;
the first sending unit is in communication connection with the first generating unit and is used for sending indication information to the multimedia terminal after generating an advertisement miss-broadcast monitoring result corresponding to the advertisement content, wherein the indication information is used for indicating the multimedia terminal to capture a screen of a playing picture corresponding to the advertisement content so as to obtain a screen capture picture.
In a possible design, the first sending unit is further configured to send the advertisement miss-broadcast monitoring result to a background management device corresponding to the multimedia terminal after generating the advertisement miss-broadcast monitoring result corresponding to the advertisement content.
In a possible design, the first sending unit is further communicatively connected to the second generating unit, and is configured to send the advertisement miss-broadcast monitoring result to the background management device corresponding to the multimedia terminal after generating the advertisement miss-broadcast monitoring result corresponding to the advertisement content.
In a third aspect, the present invention provides a multimedia terminal, comprising a second extracting unit and a second sending unit, which are communicatively connected; the second extraction unit is used for extracting first characteristic information from the advertisement content played at the current moment; the second sending unit is configured to send the first feature information to a multimedia monitoring terminal, so that the multimedia monitoring terminal generates an advertisement miss-broadcast monitoring result corresponding to the advertisement content according to a matching result of the first feature information and second feature information, where the second feature information is feature information extracted by the multimedia monitoring terminal from advertisement content which is locally stored and corresponds to the current time.
In a possible design, the second sending unit is further configured to send, to the multimedia monitoring terminal, a request message for requesting decryption of the advertisement content before the first feature information is extracted from the advertisement content played at the current time and before the current time arrives, so that the multimedia monitoring terminal generates a miss-play monitoring result corresponding to the advertisement content according to the request message after receiving the request message.
In one possible design, the advertisement screen capturing device further comprises a second receiving unit and an advertisement screen capturing unit;
the second receiving unit is used for receiving the indication information sent by the multimedia monitoring terminal;
the advertisement screen capturing unit is in communication connection with the second receiving unit and is used for capturing a playing picture corresponding to the advertisement content according to the indication information to obtain a screen capturing picture;
the second sending unit is also in communication connection with the advertisement screen capturing unit and is used for sending the screen capturing picture to the multimedia monitoring terminal.
In a fourth aspect, the present invention provides a computer device comprising a memory, a processor and a transceiver communicatively connected in sequence, wherein the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the method as in the first aspect or any one of the possible designs in the first aspect.
In a fifth aspect, the invention provides a computer-readable storage medium having stored thereon instructions which, when run on a computer, perform the method as set forth in the first aspect or any one of the possible designs in the first aspect.
In a sixth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method as set forth in the first aspect or any one of the possible designs in the first aspect.
In a seventh aspect, the present invention provides an advertisement monitoring and broadcasting system, which includes a multimedia monitoring terminal and a multimedia terminal, wherein the multimedia monitoring terminal is communicatively connected to the multimedia terminal, the multimedia monitoring terminal is configured to perform the steps that may be designed and executed by the multimedia monitoring terminal in the first aspect or any one of the first aspects, and the multimedia terminal is configured to perform the steps that may be designed and executed by the multimedia terminal in the first aspect or any one of the first aspects.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of an advertisement monitoring method provided by the present invention.
Fig. 2 is a schematic structural diagram of a multimedia monitoring terminal provided by the present invention.
Fig. 3 is a schematic structural diagram of a multimedia terminal provided by the present invention.
Fig. 4 is a schematic structural diagram of a computer device provided by the present invention.
Fig. 5 is a schematic structural diagram of an advertisement monitoring and broadcasting system provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific examples. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship describing an associated object, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists independently, B exists independently, and A and B exist simultaneously; for the term "/and" as may appear herein, which describes another associative object relationship, it means that there may be two relationships, e.g., a/and B, which may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
It will be understood that when an element is referred to herein as being "connected," "connected," or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. Conversely, if a unit is referred to herein as being "directly connected" or "directly coupled" to another unit, it is intended that no intervening units are present. In addition, other words used to describe the relationship between elements should be interpreted in a similar manner (e.g., "between 8230; \8230; between pairs" directly between 8230; \8230; between "," adjacent "pairs" directly adjacent ", etc.).
It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that in some alternative designs, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
It should be understood that specific details are provided in the following description to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
As shown in fig. 1, the advertisement monitoring and broadcasting method provided in the first aspect of this embodiment is suitable for being implemented by information interaction and processing between a multimedia monitoring terminal and a multimedia terminal, for example, for an advertisement delivery device deployed in a public vehicle, an elevator, a mall, a cinema, a platform, and the like and serving as the multimedia terminal, an advertiser or an advertisement service provider must know the actual situation of advertisement playing accurately in order to ensure the advertisement delivery efficacy, so that the advertiser or an operation and maintenance management device serving as the multimedia monitoring terminal can perform information interaction and processing with the advertisement delivery device, and further monitor whether an advertisement delivery abnormal situation occurs. The advertisement monitoring method can but not limited to comprise the following steps S1-S4.
S1, extracting first characteristic information from the advertisement content played at the current moment by the multimedia terminal.
In step S1, the multimedia terminal is used as an electronic device that is held by an advertisement facilitator and provides offline advertisement service for an advertiser, and displays the advertisement content to achieve the purpose of advertisement delivery. The current time is the accurate starting time when the advertiser expects to show the advertisement content through the multimedia terminal, and can be specifically set by the advertiser, for example, the advertiser can play the advertisement content on the spot at 3 pm every day in a reservation; furthermore, the current time may be a single time point within a future period (e.g. tomorrow 12. The advertising content may be, but is not limited to, multimedia material such as pictures, text, video, widgets (e.g., weather, exchange rate, etc.). The first feature information may be, but is not limited to, a feature vector of the advertisement content or a hash value derived based on the advertisement content. In addition, the manner of extracting the first feature information from the advertisement content is an existing conventional manner, for example, a hash value is obtained by using a hash algorithm.
And S2, the multimedia terminal sends the first characteristic information to the multimedia monitoring terminal.
In the step S2, the multimedia monitoring terminal may be, but is not limited to, an electronic device held by an advertiser, such as a smart phone or a tablet computer. The communication connection mode between the multimedia terminal and the multimedia monitoring terminal may be a wireless communication connection, a wired communication connection, or an indirect communication connection based on other intermediate devices (e.g., a router, a switch, etc.) or a network (e.g., a mobile data network, etc.), so as to achieve the purpose of sending the first feature information. The first characteristic information and the playing time point information corresponding to the current time can be sent to the multimedia monitoring terminal together, so that the multimedia monitoring terminal can search the corresponding advertisement content according to the playing time point information. In addition, the first characteristic information/and the playing time point information may be, but not limited to, transferred from the multimedia terminal to the multimedia monitoring terminal in a manner of block chain upload and download, and may also be transferred based on one or more intermediate devices (e.g., through a Mesh topology network).
And S3, after receiving the first characteristic information, the multimedia monitoring terminal extracts second characteristic information from the advertisement content which is locally stored and corresponds to the current moment.
In step S3, since the advertisement content is an advertisement that the advertiser desires to deliver, the advertisement content is stored in the multimedia monitoring terminal, and the second feature information may be extracted in the same manner as the multimedia terminal extracts the first feature information, for example, a hash value is also obtained as the second feature information by using a hash algorithm.
And S4, generating an advertisement miss-broadcasting monitoring result corresponding to the advertisement content by the multimedia monitoring terminal according to the matching result of the first characteristic information and the second characteristic information.
In the step S4, the matching result may be, but is not limited to, a matching value of the first feature information and the second feature information. The aforementioned matching algorithm for obtaining the matching value can be, but is not limited to, an existing algorithm, such as a string matching algorithm for two hash values (i.e. two pieces of feature information are both hash values), or a minkoff distance calculation method for two eigenvectors (i.e. two pieces of feature information are both eigenvectors). Since the size of the matching value of the first feature information and the second feature information can directly reflect the size of the difference degree of the advertisement content at two terminal sides: the larger the matching value is, the smaller the difference is, the smaller the probability of the wrong-broadcast event is, and vice versa, that is, when the matching value is lower than a preset threshold (for example, 95%), it can be determined that a large deviation occurs in the advertisement content during the broadcasting, at this time, the advertisement content is regarded as an advertisement wrong magazine, and an advertisement wrong-broadcast monitoring result corresponding to the advertisement content is generated, otherwise, the advertisement delivery is regarded as normal, and the advertisement wrong-broadcast monitoring result is not generated.
In the step S4, further, after the advertisement miss-broadcast monitoring result is generated, the advertisement miss-broadcast monitoring result may be sent to a background management device corresponding to the multimedia terminal. The background management device is an electronic device held by an advertisement service operation and maintenance worker, and can be but not limited to a smart phone, a tablet computer or a monitoring platform host, and the like, and the advertisement mistaken broadcasting monitoring result is sent by triggering, so that the same purpose as the multimedia monitoring terminal and the purpose of monitoring advertisement delivery can be conveniently realized on the advertisement service provider side, and the operation and maintenance worker can find out the problem of the wrong periodical and correct the condition of the wrong periodical in time. In addition, the communication connection mode between the background management device and the multimedia terminal or the multimedia monitoring terminal may be a wireless communication connection, a wired communication connection, or an indirect communication connection based on other intermediate devices (e.g., a router or a switch, etc.) or a network (e.g., a mobile data network, etc.). The advertisement miss-broadcast monitoring result may also be, but not limited to, transmitted from the multimedia monitoring terminal to the background management device in a block chain uploading and downloading manner, or may be transferred based on one or more intermediate devices (e.g., through a Mesh topology network). In addition, the multimedia monitoring terminal can count the error broadcast rate according to the generation times of the advertisement error broadcast monitoring result, so as to be used for the purposes of charging and the like.
In addition, if the multimedia terminal can obtain the second feature information in advance, an advertisement miss-broadcast monitoring result corresponding to the advertisement content may also be locally generated according to a matching result of the first feature information and the second feature information, and then the advertisement miss-broadcast monitoring result is sent to the multimedia monitoring terminal and/or the background management device, where a specific delivery manner is consistent with that of the multimedia monitoring terminal, and is not described herein again.
Therefore, the advertisement monitoring and broadcasting method described in detail in the foregoing steps S1 to S4 includes, on one hand, receiving first feature information fed back by the multimedia terminal when the advertisement content is played, then matching the first feature information with second feature information of the local advertisement content, and finally determining whether an advertisement is mistakenly broadcasted according to a matching result, so as to achieve an advertisement delivery monitoring purpose, and on the other hand, the advertisement monitoring and broadcasting purpose can be achieved to a certain extent only by information interaction and necessary information processing, so that no additional configuration or deployment of other hardware devices is required, unnecessary overhead in terms of manpower, time, or hardware cost is avoided, practical application and popularization are facilitated, and since image information or video information acquired from advertisement display content is not required to be transmitted in real time, and only a small amount of feature information is required to be transmitted, so that overhead on channel resources can be greatly reduced, real-time of monitoring is ensured, an advertiser can find out a mistaken broadcasting situation in time, and can make a remedy early, and advertisement efficacy is ensured.
In this embodiment, on the basis of the first aspect, a first possible design for monitoring whether a miss-casting situation occurs in advertisement delivery is further specifically provided, that is, before the step S1, the advertisement monitoring method further includes the following steps S101 to S103.
S101, the multimedia terminal sends a request message for requesting to decrypt the advertisement content to the multimedia monitoring terminal before the current moment is reached.
In step S101, the advertisement content may be encrypted by the multimedia monitoring terminal and directly or indirectly transmitted to the multimedia terminal, so that the multimedia terminal needs to request the multimedia monitoring terminal to feed back a decryption password in order to prepare for normally playing the advertisement content before the current time arrives, so as to obtain the advertisement content. In detail, the request message may specifically include a unique identifier of the advertisement content and/or play time point information corresponding to the current time, so that the multimedia monitoring terminal can find a corresponding decryption key according to the unique identifier (suitable for playing the advertisement content at only one time point), or can find a corresponding decryption key (suitable for playing the advertisement content at only multiple time points) according to the unique identifier and the play time point information (for example, 8. In addition, the request message and the encrypted advertisement content may be, but not limited to, uploaded and downloaded through a blockchain, so as to implement delivery from the multimedia monitoring terminal to the multimedia terminal, and may also be relay delivery based on one or more intermediate devices (e.g., through a Mesh topology network).
S102, when the current moment arrives, the multimedia monitoring terminal determines whether the request message which is sent by the multimedia terminal and is used for requesting to decrypt the advertisement content is received.
In the step S102, since the request message is used for requesting to decrypt the advertisement content, if the request message is still not received when the current time arrives, the corresponding decryption password will not be fed back, and the multimedia terminal cannot necessarily play the advertisement content, so that it can be determined whether there is an advertisement miss-broadcast situation according to the receiving situation of the request message.
And S103, generating an advertisement broadcasting missing monitoring result corresponding to the advertisement content when the multimedia monitoring terminal does not receive the advertisement broadcasting missing monitoring result.
In step S103, after the advertisement broadcasting missing monitoring result is generated, the advertisement broadcasting missing monitoring result may be sent to a background management device corresponding to the multimedia terminal. Therefore, the advertisement miss-broadcasting monitoring result can be further sent by triggering, the purposes of monitoring advertisement delivery as the multimedia monitoring terminal are conveniently realized on the advertisement service provider side, and operation and maintenance personnel can find out the problem of missed magazines and correct the situation of missed magazines in time. In addition, if the request message is received, the multimedia monitoring terminal may feed back a corresponding decryption password to the multimedia terminal in time, that is, directly or indirectly transmit the decryption password to the multimedia terminal, for example, but not limited to, transmission from the multimedia monitoring terminal to the multimedia terminal may be achieved in a manner of block chain uploading and downloading, and also relay transmission may be performed based on one or more intermediate devices (for example, through a Mesh topology network), and a transmission manner of the advertisement miss-playing monitoring result may be consistent with the advertisement miss-playing monitoring result, which is not described herein again.
In addition, the correspondence between the decryption passwords and the current time is preferably a one-to-one correspondence, that is, one decryption password can only be used for decryption before one current time, but cannot be used in common at multiple time points, so as to ensure the accuracy of the judgment of missed advertisement broadcasting, for example, in a case of 9:00 the advertisement content can only be obtained using the first decryption password, whereas at 12:00, only different second decryption passwords can be used to obtain the advertisement content, so that the multimedia terminal needs to be respectively set at 9:00 and 12: and sending the request message before 00. In addition, the multimedia monitoring terminal can count the miss-broadcast rate according to the generation times of the advertisement miss-broadcast monitoring result, so as to be used for the purposes of charging and the like.
Therefore, through the miss-broadcast monitoring mode described in the foregoing steps S101 to S103, whether the miss-broadcast situation of the advertisement exists can be determined according to the decryption request situation before the advertisement content is played, so that the miss-broadcast monitoring result of the advertisement is accurately obtained, the monitoring range of the advertisement monitoring is expanded, and the benefit of the advertiser is further ensured.
In this embodiment, on the basis of the first aspect, a second possible design is specifically provided for how to keep the evidence when the advertisement is broadcast by mistake, that is, in the step S4, after generating the advertisement broadcast monitoring result corresponding to the advertisement content, the advertisement broadcast monitoring method further includes the following steps S401 to S403.
S401, the multimedia monitoring terminal sends indication information to the multimedia terminal.
In step S401, the indication information may be directly or indirectly transmitted to the multimedia terminal, for example, but not limited to, by means of block chain uploading and downloading, the transmission from the multimedia monitoring terminal to the multimedia terminal is achieved, and the relay transmission may also be performed based on one or more intermediate devices (for example, through a Mesh topology network).
S402, after the multimedia terminal receives the indication information, screenshot is carried out on the playing picture corresponding to the advertisement content according to the indication information, and a screenshot picture is obtained.
In the step S402, the screenshot may be a conventional screenshot, and may be a full screen or a local screenshot for the display area of the advertisement content, so as to reduce the overhead of saving and transmitting the useless information. The moment point of the screenshot can be a periodic moment point or a non-periodic moment point, so that the aim of intercepting the multiple pictures is fulfilled. In addition, if the multimedia terminal can locally generate an advertisement miss-broadcast monitoring result corresponding to the advertisement content according to the matching result of the first characteristic information and the second characteristic information, the multimedia terminal can be started without the indication information, and directly perform screenshot to obtain the screenshot picture.
And S403, the multimedia terminal sends the screen capture picture to the multimedia monitoring terminal.
In step S403, the transmission manner of the screenshot picture may be directly or indirectly transmitted to the multimedia monitoring terminal, for example, but not limited to, the transmission from the multimedia terminal to the multimedia monitoring terminal may be realized by using a blockchain uploading and downloading manner, and may also be a relay transmission based on one or more intermediate devices (for example, through a Mesh topology network). In addition, the screen capture picture can be sent to the background management equipment by the multimedia terminal.
Therefore, by the method described in the foregoing steps S401 to S403, the screenshot picture when the wrong broadcast occurs can be obtained in time to serve as an evidence for the online communication between the advertising service provider and the advertiser, thereby avoiding dispute between the advertising service provider and the advertiser in the communication process.
As shown in fig. 2, a second aspect of the present embodiment provides a virtual device (i.e., a multimedia monitoring terminal) for implementing the steps that may be performed by the multimedia monitoring terminal and are designed in the first aspect or any one of the first aspects, and the virtual device includes a first receiving unit, a first extracting unit, and a first generating unit; the first receiving unit is used for receiving first characteristic information sent by a multimedia terminal, wherein the first characteristic information is acquired by the multimedia terminal according to the advertisement content played at the current moment; the first extraction unit is used for extracting second characteristic information from the advertisement content which is locally stored and corresponds to the current moment; the first generating unit is respectively in communication connection with the first receiving unit and the first extracting unit, and is configured to generate an advertisement miss-broadcast monitoring result corresponding to the advertisement content according to a matching result of the first feature information and the second feature information.
In one possible design, the method further comprises a miss-seeding judging unit and a second generating unit;
the missed broadcasting judging unit is in communication connection with the first receiving unit and is used for determining whether a request message which is sent by a multimedia terminal and is used for requesting to decrypt the advertisement content is received before first characteristic information sent by the multimedia terminal is received and when the current moment arrives;
and the second generating unit is in communication connection with the miss-broadcast judging unit and is used for generating an advertisement miss-broadcast monitoring result corresponding to the advertisement content when the request message is not received.
In one possible design, a first sending unit is further included;
the first sending unit is in communication connection with the first generating unit and is used for sending indication information to the multimedia terminal after generating an advertisement miss-broadcast monitoring result corresponding to the advertisement content, wherein the indication information is used for indicating the multimedia terminal to capture a screen of a playing picture corresponding to the advertisement content so as to obtain a screen capture picture.
In a possible design, the first sending unit is further configured to send the advertisement miss-broadcast monitoring result to a background management device corresponding to the multimedia terminal after generating the advertisement miss-broadcast monitoring result corresponding to the advertisement content.
In a possible design, the first sending unit is further communicatively connected to the second generating unit, and is configured to send the advertisement miss-broadcast monitoring result to the background management device corresponding to the multimedia terminal after generating the advertisement miss-broadcast monitoring result corresponding to the advertisement content.
The working process, working details, and technical effects of the foregoing virtual device provided in the second aspect of this embodiment may refer to the method described in the first aspect or any one of the possible designs of the first aspect, and are not described herein again.
As shown in fig. 3, a third aspect of the present embodiment provides a virtual device (i.e., a multimedia terminal) for implementing the steps possibly designed and executed by the multimedia terminal in the first aspect, including a second extracting unit and a second sending unit, which are communicatively connected; the second extraction unit is used for extracting first characteristic information from the advertisement content played at the current moment; the second sending unit is configured to send the first feature information to a multimedia monitoring terminal, so that the multimedia monitoring terminal generates an advertisement miss-broadcast monitoring result corresponding to the advertisement content according to a matching result of the first feature information and second feature information, where the second feature information is feature information extracted by the multimedia monitoring terminal from advertisement content which is locally stored and corresponds to the current time.
In a possible design, the second sending unit is further configured to send, to the multimedia monitoring terminal, a request message for requesting decryption of the advertisement content before the first feature information is extracted from the advertisement content played at the current time and before the current time arrives, so that the multimedia monitoring terminal generates a miss-play monitoring result corresponding to the advertisement content according to the request message after receiving the request message.
In one possible design, the advertisement screen capturing device further comprises a second receiving unit and an advertisement screen capturing unit;
the second receiving unit is used for receiving the indication information sent by the multimedia monitoring terminal;
the advertisement screen capturing unit is in communication connection with the second receiving unit and is used for capturing a playing picture corresponding to the advertisement content according to the indication information to obtain a screen capturing picture;
the second sending unit is also in communication connection with the advertisement screen capturing unit and is used for sending the screen capturing picture to the multimedia monitoring terminal.
For the working process, the working details, and the technical effects of the foregoing virtual device provided in the third aspect of this embodiment, reference may be made to the method described in the first aspect or any one of the possible designs of the first aspect, which is not described herein again.
A fourth aspect of the present embodiment, as shown in fig. 4, provides a computer device for performing the steps executed by the multimedia monitoring terminal or the steps executed by the multimedia terminal in the first aspect or any one of the first aspects, wherein the computer device comprises a memory, a processor and a transceiver, which are sequentially connected in communication, the memory is used for storing a computer program, the transceiver is used for transceiving messages, and the processor is used for reading the computer program and executing the steps executed by the multimedia monitoring terminal or the steps executed by the multimedia terminal in any one of the first aspects or any one of the first aspects. For example, the Memory may include, but is not limited to, a Random-Access Memory (RAM), a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a First-in First-out (FIFO) Memory, and/or a First-in Last-out (FILO) Memory, etc.; the processor may not be limited to the use of a microprocessor model number STM32F105 family; the transceiver may be, but is not limited to, a WiFi (wireless fidelity) wireless transceiver, a bluetooth wireless transceiver, a GPRS (General Packet Radio Service) wireless transceiver, and/or a ZigBee (ZigBee protocol, low power local area network protocol based on ieee802.15.4 standard) wireless transceiver, etc. In addition, the computer device may also include, but is not limited to, a power module, a display screen, and other necessary components.
For the working process, working details, and technical effects of the foregoing computer device provided in the fourth aspect of this embodiment, reference may be made to the method described in the first aspect or any possible design of the first aspect, which is not described herein again.
A fifth aspect of the present embodiment provides a computer-readable storage medium storing instructions comprising, in a first aspect or any one of the possible designs in the first aspect and executed by a multimedia monitoring terminal or a step executed by a multimedia terminal, that is, instructions stored on the computer-readable storage medium, which, when executed on a computer, perform the steps as any one of the possible designs in the first aspect or in the first aspect and executed by a multimedia monitoring terminal or executed by a multimedia terminal. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
The working process, working details and technical effects of the foregoing computer-readable storage medium provided in the fifth aspect of this embodiment may refer to the method described in the first aspect or any possible design of the first aspect, which is not described herein again.
A sixth aspect of the present embodiments provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the steps as may be designed in the first aspect or in any one of the first aspects and performed by a multimedia monitoring terminal or by a multimedia terminal. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable devices.
As shown in fig. 5, a seventh aspect of this embodiment provides an advertisement monitoring and broadcasting system, which includes a multimedia monitoring terminal and a multimedia terminal, wherein the multimedia monitoring terminal is communicatively connected to the multimedia terminal, the multimedia monitoring terminal is configured to perform the steps that are possibly designed in the first aspect or in the first aspect and are executed by the multimedia monitoring terminal, and the multimedia terminal is configured to perform the steps that are possibly designed in the first aspect or in the first aspect and are executed by the multimedia terminal.
In a possible design, the multimedia monitoring system further comprises a background management device, wherein the background management device is in communication connection with the multimedia monitoring terminal and/or the multimedia terminal.
The working process, working details and technical effects of the advertisement monitoring and broadcasting system provided in this embodiment may refer to the method described in the first aspect or any one of the possible designs of the first aspect, and are not described herein again.
The embodiments described above are merely illustrative, and may or may not be physically separate, if referring to units illustrated as separate components; if reference is made to a component displayed as a unit, it may or may not be a physical unit, i.e. it may be located in one place, or it may be distributed over a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: modifications may be made to the embodiments described above, or equivalents may be substituted for some of the features described. And such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Finally, it should be noted that the present invention is not limited to the above alternative embodiments, and that various other forms of products can be obtained by anyone in light of the present invention. The above detailed description should not be taken as limiting the scope of the invention, which is defined in the claims, and which the description is intended to be interpreted accordingly.
Claims (5)
1. An advertisement monitoring method, comprising:
when the current time arrives, determining whether a request message which is sent by a multimedia terminal and is used for requesting to decrypt advertisement content is received, wherein the advertisement content is used for being played by the multimedia terminal at the current time, and the request message comprises a unique identifier of the advertisement content and playing time point information corresponding to the current time;
if the decryption key is received, the decryption key corresponding to the unique identifier and the playing time point information is fed back to the multimedia terminal in time, then first characteristic information sent by the multimedia terminal is received, otherwise, an advertisement miss-playing monitoring result corresponding to the advertisement content is generated, wherein the corresponding relation between the decryption key and the current time is a one-to-one corresponding relation, and the first characteristic information is characteristic information obtained by the multimedia terminal according to the advertisement content;
extracting second characteristic information from the advertisement content which is locally stored and corresponds to the current moment;
and generating an advertisement miss-broadcasting monitoring result corresponding to the advertisement content according to the matching result of the first characteristic information and the second characteristic information.
2. The advertisement monitoring method of claim 1, wherein after generating the advertisement miss-monitoring result corresponding to the advertisement content, the advertisement monitoring method further comprises:
and sending indication information to the multimedia terminal, wherein the indication information is used for indicating the multimedia terminal to capture a screenshot of a playing picture corresponding to the advertisement content so as to obtain a screenshot picture.
3. The advertisement monitoring method of claim 1, further comprising:
sending the advertisement mistaken broadcasting monitoring result to background management equipment corresponding to the multimedia terminal;
and/or sending the advertisement miss-broadcasting monitoring result to background management equipment corresponding to the multimedia terminal.
4. A computer device, characterized by: the advertisement monitoring and broadcasting system comprises a memory, a processor and a transceiver which are sequentially connected in a communication manner, wherein the memory is used for storing a computer program, the transceiver is used for transmitting and receiving messages, and the processor is used for reading the computer program and executing the advertisement monitoring and broadcasting method as claimed in any one of claims 1 to 3.
5. A computer-readable storage medium, characterized in that: the computer-readable storage medium has stored thereon instructions that, when executed on a computer, perform the advertisement monitoring method according to any one of claims 1 to 3.
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| CN113837789A (en) * | 2021-08-11 | 2021-12-24 | 深兰科技（上海）有限公司 | Remote data analysis method, device, medium and equipment |
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