CN112565922A - Advertisement monitoring method, advertisement monitoring device and computer readable storage medium - Google Patents
Advertisement monitoring method, advertisement monitoring device and computer readable storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/633—Control signals issued by server directed to the network components or client
- H04N21/6332—Control signals issued by server directed to the network components or client directed to client
- H04N21/6334—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key
- H04N21/63345—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key by transmitting keys
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Abstract
The invention discloses an advertisement monitoring and broadcasting method, which comprises the following steps: receiving at least one key value transmitted by an advertiser device, wherein each key value in the at least one key value corresponds to a monitored device; receiving identification information of monitored equipment which is sent by monitoring equipment and establishes connection with the monitoring equipment; generating verification information according to a key value and identification information corresponding to monitored equipment which establishes connection with the monitoring equipment; and sending the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and the monitoring equipment can shoot an advertisement picture containing the verification information. The method can be used for solving the problem that the monitoring report of the outdoor video advertisement is easy to cause counterfeiting when one video advertisement terminal is used for shooting a plurality of photos or the photos are not shot according to the set time in the prior art.
Description
Technical Field
The present invention relates to the technical field of advertisement monitoring, and in particular, to an advertisement monitoring method, an advertisement monitoring device, and a computer-readable storage medium.
Background
With the development of outdoor media, in addition to the traditional plane advertisements such as advertisement frames and the like and the sound advertisements, the video advertisement terminal also has a wide effect, the existing monitoring and broadcasting mode is usually the conventional shooting time for proving the time for getting on or off the periodical, but because the shooting time and the equipment cannot be verified, the situation that a plurality of pictures are shot at one video advertisement terminal (namely, one machine is used for multiple pictures) or the pictures are not shot according to the specified time (namely, the time for getting on or off the periodical cannot be verified) exists.
Currently, the following 2 methods are generally adopted for realizing the monitoring and broadcasting of advertisements in the prior art:
the first is a common photographing mode, which has the lowest technical content, and generally adopts a camera or a mobile phone to take a picture, so that the problem that the shooting time, the corresponding place and the video terminal of the picture cannot be judged exists, and meanwhile, a plurality of pictures are shot by one video advertisement terminal or the pictures are not shot according to the specified time.
The second method is to use a mobile phone and the like to control a video advertisement terminal to take a picture, generally, the mobile phone is connected with the video advertisement terminal in a wifi hotspot mode to control the advertisement terminal to play an advertisement to take a picture, and the mode still has the situation that a plurality of pictures are taken by one video advertisement terminal or the pictures are not taken according to the specified time.
Disclosure of Invention
The present invention is directed to overcome the above-mentioned shortcomings in the background art, and provides an advertisement monitoring method, an advertisement monitoring device and a computer-readable storage medium, which can be used to solve the problem in the prior art that the monitoring report of the outdoor video advertisement is easy to be counterfeited due to that one video advertisement terminal is used to take multiple photos or does not take photos according to a specified time.
In order to achieve the technical effects, the invention adopts the following technical scheme:
an advertisement monitoring method, comprising:
receiving at least one key value transmitted by an advertiser device, wherein each key value in the at least one key value corresponds to a monitored device;
receiving identification information of monitored equipment which is sent by monitoring equipment and establishes connection with the monitoring equipment; the identification information may be a machine code or a MAC address;
generating verification information according to a key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information;
sending the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and the monitoring equipment can shoot an advertisement picture containing the verification information;
in the advertisement monitoring and broadcasting method of the present invention, key values corresponding to monitored devices one to one and transmitted by an advertiser device are received and stored, so that the monitored device and the corresponding key value can be determined after the identification information of the monitored device sent by the monitoring device is received, thereby generating verification information according to the key value and the identification information and transmitting the verification information to the monitored device, so that the monitored device displays the verification information on a display screen of the monitored device which establishes connection with the monitoring device, thereby facilitating the monitoring equipment to shoot the advertisement picture containing the verification information, and simultaneously shooting the verification information of the monitored equipment when the monitored equipment is shot, wherein the verification information contains identification information, whether the monitored equipment shot at present corresponds to the advertisements played by the monitored equipment can be verified according to the analysis of the verification information, so that the problem that a plurality of pictures are shot by one video advertisement terminal is solved.
Further, the method further comprises:
receiving at least one picture sent by the monitoring equipment, wherein each picture in the at least one picture comprises the verification information;
extracting the verification information from the at least one picture; the specific extraction mode can adopt picture identification and the like;
and verifying the verification information to obtain a verification result.
Further, receiving at least one key value transmitted by the advertiser device, includes:
receiving first request information sent by monitored equipment which establishes connection with the monitoring equipment, wherein the first request information is used for requesting to generate the verification information;
sending second request information to the advertiser equipment based on the first request information, wherein the second request information is used for requesting the advertiser equipment to feed back a key value corresponding to a monitored equipment which is connected with the monitoring equipment;
receiving a key value which is sent by the advertiser equipment and corresponds to a monitored equipment which establishes connection with the monitoring equipment; or receiving at least one key value transmitted by the advertiser device, including:
receiving at least one key value transmitted by the advertiser device at preset time intervals;
wherein, at least one key value can be requested from the advertiser device when receiving the request message sent by the monitored device, or can be sent by the advertiser device according to time intervals.
Further, generating verification information according to the key value corresponding to the monitored device establishing connection with the monitoring device and the identification information, including:
receiving request information sent by the monitored equipment, wherein the request information is used for requesting to generate the verification information;
generating the verification information according to the moment of receiving the request information, the key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information;
specifically, still carry time information so that distinguish and to go up the periodical photo or the periodical photo down in the check-up information, and can solve the not according to the regulation time of existence among the prior art and shoot, lead to the condition that the easy counterfeit appears in the supervision notice of outdoor video advertisement.
Meanwhile, the invention also discloses an advertisement monitoring and broadcasting method, which comprises the following steps:
receiving a photographing instruction sent by monitoring equipment;
based on the photographing instruction, sending request information to a server, so that after receiving the request information, the server generates verification information according to a key value corresponding to a monitored device which is connected with the monitoring device and sent by advertiser equipment and identification information sent by the monitoring device;
and receiving the verification information sent by the server, and displaying the verification information on a display screen of the monitored equipment.
Further, a display interface of the monitored device includes a floating window, and the displaying of the verification information on the display screen of the monitored device includes:
and displaying the verification information on the floating window.
Meanwhile, the invention also discloses an advertisement monitoring and broadcasting device, which realizes corresponding functions based on the background side and comprises the following steps:
a first receiving unit, configured to receive at least one key value sent by an advertiser device, where each key value in the at least one key value corresponds to a monitored device;
the second receiving unit is used for receiving the identification information of the monitored equipment which is sent by the monitoring equipment and establishes connection with the monitoring equipment;
a generating unit, configured to generate verification information according to a key value corresponding to the monitored device that establishes a connection with the monitoring device and the identification information;
and the sending unit is used for sending the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and the monitoring equipment can shoot an advertisement picture containing the verification information.
Further, the advertisement monitoring and broadcasting device further comprises:
a third receiving unit, configured to receive at least one picture sent by the monitoring device, where each picture in the at least one picture includes the verification information;
the extraction unit is used for extracting the verification information from the at least one picture;
and the verification unit is used for verifying the verification information to obtain a verification result.
Further, the first receiving unit, when receiving the at least one key value transmitted from the advertiser apparatus, includes: receiving first request information sent by monitored equipment which establishes connection with the monitoring equipment, wherein the first request information is used for requesting to generate the verification information;
sending second request information to the advertiser equipment based on the first request information, wherein the second request information is used for requesting the advertiser equipment to feed back a key value corresponding to a monitored equipment which is connected with the monitoring equipment;
receiving a key value which is sent by the advertiser equipment and corresponds to a monitored equipment which establishes connection with the monitoring equipment; or
Receiving at least one key value transmitted by an advertiser device, comprising:
receiving at least one key value transmitted by the advertiser device at preset time intervals.
Further, the generating unit generates the verification information according to the key value corresponding to the monitored device connected to the monitoring device and the identification information, and includes:
receiving request information sent by the monitored equipment, wherein the request information is used for requesting to generate the verification information;
and generating the verification information according to the moment of receiving the request information, the key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information.
Meanwhile, the invention also discloses an advertisement monitoring and broadcasting device, which realizes corresponding functions based on the monitored equipment side and comprises the following steps:
the first receiving module is used for receiving a photographing instruction sent by the monitoring equipment;
the sending module is used for sending request information to a server based on the photographing instruction so that the server can generate verification information according to a key value corresponding to a monitored device and identification information sent by the monitoring device, wherein the key value corresponds to the monitored device, and the key value is sent by advertiser equipment to be connected with the monitoring device after the request information is received by the server;
and the second receiving module is used for receiving the verification information sent by the server and displaying the verification information on a display screen of the monitored equipment.
Further, a display interface of the monitored device includes a floating window, and when the verification information is displayed on the display screen of the monitored device, the verification information is specifically displayed on the floating window.
Meanwhile, the invention also discloses an advertisement monitoring and broadcasting device, which comprises:
a memory for storing a computer program, the computer program comprising computer program instructions;
and the processor executes the program instructions to enable the advertisement monitoring device to execute the method.
Meanwhile, the invention also discloses a computer readable storage medium, which comprises: the computer readable storage medium stores a computer program comprising computer program instructions which are executed by a computer to cause the computer to perform the method described above.
Compared with the prior art, the invention has the following beneficial effects:
according to the advertisement monitoring and broadcasting method, the advertisement monitoring and broadcasting system, the computer equipment and the storage medium, the linkage of the monitored equipment (such as an elevator advertisement terminal), the monitoring and broadcasting terminal (such as a mobile phone APP) and a background is realized, and the key value which is only set and known by an advertiser is added, so that the problem that the outdoor video advertisement is photographed and monitored and broadcast is fake is effectively solved, and the problem that the monitoring and broadcasting of the outdoor video advertisement is easy to be fake due to the fact that one video advertisement terminal is used for photographing multiple photos or does not photograph according to the set time is avoided.
Drawings
Fig. 1 is a flowchart illustrating an advertisement monitoring method according to a first embodiment of the present invention.
Fig. 2 is a flowchart illustrating an advertisement monitoring method according to a second embodiment of the present invention.
Fig. 3 is a schematic diagram of an advertisement monitoring device according to a third embodiment of the present invention.
Fig. 4 is a schematic diagram of an advertisement monitoring device according to a fourth embodiment of the present invention.
Fig. 5 is a schematic diagram of an advertisement monitoring implementation flow of a seventh embodiment of the present invention.
Detailed Description
The invention will be further elucidated and described with reference to the embodiments of the invention described hereinafter.
Example (b):
example one
An advertisement monitoring and broadcasting method is realized based on a background side, and as shown in fig. 1, comprises the following steps:
step 1, receiving at least one key value sent by an advertiser device, wherein each key value in the at least one key value corresponds to a monitored device.
Preferably, in this embodiment, the receiving at least one key value sent by the advertiser apparatus specifically includes:
receiving first request information sent by monitored equipment which establishes connection with the monitoring equipment, wherein the first request information is used for requesting to generate verification information;
sending second request information to the advertiser equipment based on the first request information, wherein the second request information is used for requesting the advertiser equipment to feed back a key value corresponding to a monitored equipment which is connected with the monitoring equipment;
receiving a key value which is sent by an advertiser device and corresponds to a monitored device which is connected with a monitoring device; or receiving at least one key value transmitted by the advertiser device, including:
at least one key value transmitted by an advertiser apparatus at preset time intervals is received.
Wherein, at least one key value can be requested from the advertiser device when receiving the request message sent by the monitored device, or can be sent by the advertiser device according to time intervals.
Step 2, receiving identification information of monitored equipment which is sent by the monitoring equipment and establishes connection with the monitoring equipment; the identification information may be a machine code or a MAC address.
The machine number of the monitored equipment can be determined through the MAC address, each monitored equipment is provided with a unique machine number, so that the unique identity data of the monitored equipment can be effectively shown, and in practice, the first identification data can also be directly set as the machine number.
And 3, generating verification information according to the key value and the identification information corresponding to the monitored equipment which establishes connection with the monitoring equipment.
Preferably, in this embodiment, the generating of the verification information according to the key value and the identification information corresponding to the monitored device that establishes the connection with the monitoring device includes:
receiving request information sent by monitored equipment, wherein the request information is used for requesting to generate verification information;
generating verification information according to the moment of receiving the request information, the key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information;
specifically, still carry time information so that distinguish and to go up the periodical photo or the periodical photo down in the check-up information, and can solve the not according to the regulation time of existence among the prior art and shoot, lead to the condition that the easy counterfeit appears in the supervision notice of outdoor video advertisement.
The check information is ciphertext data generated by encrypting the time information, the key value and the identification information, the specific encryption mode can be predetermined, and various existing encryption algorithms such as addition, subtraction, multiplication, division, and, not, or, xor, permutation, substitution, shift operation, parity check and the like can be adopted.
And 4, sending the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and the monitoring equipment can shoot advertisement pictures containing the verification information conveniently.
And 5, receiving at least one picture sent by the monitoring equipment, wherein each picture in the at least one picture comprises verification information.
Step 6, extracting verification information from at least one picture; the specific extraction method can adopt picture recognition and the like.
And 7, verifying the verification information to obtain a verification result.
In the advertisement monitoring and broadcasting method of the present invention, key values corresponding to monitored devices one to one and transmitted by an advertiser device are received and stored, so that the monitored device and the corresponding key value can be determined after the identification information of the monitored device sent by the monitoring device is received, thereby generating verification information according to the key value and the identification information and transmitting the verification information to the monitored device, so that the monitored device displays the verification information on a display screen of the monitored device which establishes connection with the monitoring device, thereby facilitating the monitoring equipment to shoot the advertisement picture containing the verification information, and simultaneously shooting the verification information of the monitored equipment when the monitored equipment is shot, wherein the verification information contains identification information, whether the monitored equipment shot at present corresponds to the advertisements played by the monitored equipment can be verified according to the analysis of the verification information, so that the problem that a plurality of pictures are shot by one video advertisement terminal is solved.
Example two
An advertisement monitoring method implemented at a monitored device end, as shown in fig. 2, includes the following steps:
step 1, receiving a photographing instruction sent by monitoring equipment;
step 2, based on the photographing instruction, sending request information to a server, so that after receiving the request information, the server generates verification information according to a key value corresponding to a monitored device and identification information sent by the monitoring device, wherein the key value corresponds to the monitored device, and the key value is sent by advertiser equipment and is connected with the monitoring device;
and 3, receiving the verification information sent by the server, and displaying the verification information on a display screen of the monitored equipment.
Specifically, including the floating window on the display interface of the monitored equipment, show the verification information on the display screen of monitored equipment, include: and displaying the verification information on the floating window.
EXAMPLE III
As shown in fig. 3, an advertisement monitoring and broadcasting device realizes corresponding functions based on a background side, and includes: the system comprises a first receiving unit, a second receiving unit, a generating unit, a sending unit, a third receiving unit, an extracting unit and a verifying unit, wherein the generating unit is respectively connected with the first receiving unit, the second receiving unit and the sending unit, the extracting unit is respectively connected with the third receiving unit and the verifying unit, and the connection in the embodiment comprises various connection modes capable of realizing communication.
The first receiving unit is used for receiving at least one key value sent by the advertiser device, wherein each key value in the at least one key value corresponds to one monitored device;
specifically, in this embodiment, the receiving, by the first receiving unit, at least one key value sent by the advertiser apparatus includes: receiving first request information sent by monitored equipment which establishes connection with the monitoring equipment, wherein the first request information is used for requesting to generate verification information;
sending second request information to the advertiser equipment based on the first request information, wherein the second request information is used for requesting the advertiser equipment to feed back a key value corresponding to a monitored equipment which is connected with the monitoring equipment;
receiving a key value which is sent by an advertiser device and corresponds to a monitored device which is connected with a monitoring device; or
Receiving at least one key value transmitted by an advertiser device, comprising: at least one key value transmitted by an advertiser apparatus at preset time intervals is received.
The second receiving unit is used for receiving the identification information of the monitored equipment which is sent by the monitoring equipment and establishes connection with the monitoring equipment;
the generating unit is used for generating verification information according to a key value and identification information corresponding to the monitored equipment which establishes connection with the monitoring equipment;
specifically, the generating unit generates the verification information according to the key value and the identification information corresponding to the monitored device connected to the monitoring device, including:
receiving request information sent by monitored equipment, wherein the request information is used for requesting to generate verification information;
and generating verification information according to the moment of receiving the request information, the key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information.
The transmitting unit is used for transmitting the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and the monitoring equipment can shoot an advertisement picture containing the verification information;
the third receiving unit is used for receiving at least one picture sent by the monitoring equipment, wherein each picture in the at least one picture comprises verification information;
the extraction unit is used for extracting the verification information from at least one picture;
the verification unit is used for verifying the verification information to obtain a verification result.
Example four
As shown in fig. 4, an advertisement monitoring and broadcasting apparatus, which is based on the monitored device side to implement corresponding functions, includes: the device comprises a first receiving module, a sending module and a second receiving module.
The first receiving module is used for receiving a photographing instruction sent by the monitoring equipment;
the sending module is used for sending request information to the server based on the photographing instruction, so that after the server receives the request information, verification information is generated according to a key value corresponding to the monitored equipment and connected with the monitoring equipment, sent by the advertiser equipment, and identification information sent by the monitoring equipment;
the second receiving module is used for receiving the verification information sent by the server and displaying the verification information on a display screen of the monitored equipment.
Specifically, a display interface of the monitored device includes a floating window, and the verification information is specifically displayed on the floating window when being displayed on a display screen of the monitored device.
EXAMPLE five
An advertisement monitoring device, comprising: a memory and a processor.
The memory is for storing a computer program, the computer program comprising computer program instructions; the processor executes the program instructions to make the advertisement monitoring device execute the method.
Meanwhile, the embodiment also discloses a computer-readable storage medium, which includes: the computer readable storage medium stores a computer program comprising computer program instructions which are executed by a computer to cause the computer to perform the above-mentioned method.
Example six:
an advertisement monitoring method, comprising:
step 1, first identification data of monitored equipment is obtained.
The first identification data can be used for identifying the identity information of the monitored equipment; specifically, in this embodiment, the first identification data is an MAC address, and the machine number of the monitored device can be determined by the MAC address, and each monitored device is provided with a unique machine number, so as to effectively indicate the unique identity data thereof.
And 2, sending a first control instruction to the monitored equipment.
And sending a first control instruction to the monitored equipment after the first identification data of the monitored equipment is acquired, wherein the first control instruction is a photographing instruction generally.
And 3, receiving a first confirmation instruction corresponding to the first control instruction returned by the monitored equipment and photographing the display content of the monitored equipment. Wherein, the display content at least comprises first verification data.
Specifically, after receiving the first control instruction, the monitored device applies for first verification data to the background, where the first verification data is ciphertext data generated by encrypting the first identification data and the second identification data, the specific encryption manner may be predetermined, and various existing encryption algorithms may be adopted, such as addition, subtraction, multiplication, division, and, not, or, xor, permutation, substitution, shift operation, parity check, and the like.
Meanwhile, in this embodiment, the second identification data includes a timestamp and a preset key value; the preset key value is a cipher text value which is preset and corresponds to the first identification data, wherein the preset key value is set by an advertiser and can be replaced at any time, the time stamp can be of various times, such as the time of taking a picture, the time of sending a request for checking and the like, and the time stamp can be specifically determined according to actual conditions.
And 4, acquiring a verification result of verifying the first verification data according to the first identification data.
Specifically, the verifying the first verification data includes:
decrypting the first verification data to obtain a preset key value to be verified and first identification data;
determining a preset key value corresponding to the first identification data according to the first identification data;
verifying whether the preset key value is consistent with the preset key value to be verified, and if so, passing the verification; the method can set a preset key value for each monitored device in advance and bind with first identification data indicating identity information of each monitored device during implementation, after first verification data is received and verified, the preset key value to be verified obtained through decryption is compared with the preset key value, the preset key value is pre-stored and corresponds to the first identification data obtained through decryption, the authenticity of the monitored device to be photographed can be verified by comparing whether the preset key value is consistent with the preset key value to be verified, meanwhile, the identity of the monitored device to be photographed can be determined, and the phenomenon of 'one machine with multiple photos' is avoided.
And 5, arranging the verification results according to the machine numbers and generating a monitoring report with a specific format, so that an advertiser can conveniently and clearly obtain specific monitoring results.
In the advertisement monitoring and broadcasting method, when the monitored equipment is photographed, the first verification data is photographed at the same time, and the first verification data comprises the first identification data information and the corresponding time information, whether the monitored equipment which is photographed at present corresponds to the advertisement which is broadcasted can be verified according to the analysis of the first verification data, so that the problem that a plurality of pictures are photographed by one video advertisement terminal is solved, meanwhile, the time information can be determined through the time data obtained through the analysis, the technical problem that the picture is not photographed according to the specified time is solved, and the problem of the counterfeiting of the monitoring and broadcasting report of the outdoor video advertisement is finally solved.
Preferably, in this embodiment, before acquiring the first identification data of the monitored device, establishing a communication connection with the monitored device is further included, where a specific communication connection manner may be a wired connection or a wireless connection in the prior art, and the wireless connection may also be multiple implementation manners in the prior art, and may be specifically selected according to an actual situation.
EXAMPLE seven
An advertisement break-monitoring system comprising: two monitoring terminals, monitored equipment and remote server end which are connected with each other in a communication way.
The monitoring terminal is used for acquiring first identification data of the monitored equipment, sending a first control instruction to the monitored equipment, receiving a first confirmation instruction which is returned by the monitored equipment and corresponds to the first control instruction, photographing display contents of the monitored equipment, and uploading the photographed photograph and the first identification data of the monitored equipment to the remote server; wherein, the display content at least comprises first verification data;
the monitored equipment is used for sending a request for acquiring first verification data to the remote server after receiving the first control instruction, displaying the received first verification data and returning a first confirmation instruction corresponding to the first control instruction to the monitoring terminal;
the remote server is used for issuing first verification data to the monitored equipment and verifying the first verification data according to the received first identification data;
specifically, in this embodiment, the monitoring terminal is implemented by the mobile phone APP, and specifically includes:
the identification data acquisition module is an MAC address acquisition module and is used for acquiring first identification data of the monitored equipment;
the photographing control module is used for sending a first control instruction to the monitored equipment, photographing the display content of the monitored equipment, and uploading the photographed picture and the first identification data of the monitored equipment to the remote server;
the monitored equipment is an elevator advertising terminal, and specifically comprises:
the playing control module is used for sending a request for acquiring first verification data to the remote server after receiving the first control instruction, displaying the received first verification data and returning a first confirmation instruction corresponding to the first control instruction to the monitoring and playing terminal;
remote server and backstage supporter's server specifically include:
the ciphertext generating module is used for issuing first verification data according to the request of the monitored equipment;
and the decryption checking module is used for checking the first verification data according to the received first identification data.
The working principle of the monitoring device is that the shooting control module firstly sends a first control instruction to the playing control module, the playing control module immediately requests first verification data to the ciphertext generating module after receiving the first verification data, the ciphertext generating module issues the first verification data to the playing control module according to a corresponding rule, the playing control module displays the first verification data after receiving the first verification data and simultaneously returns a first confirmation instruction to the shooting control module, the shooting control module immediately shoots the content displayed by the playing control module after receiving the first verification data, the identification data acquisition module simultaneously acquires first identification data of monitored equipment, then the shot picture and the acquired first identification data are uploaded to the decryption proofreading module, and the decryption proofreading module decrypts the first verification data contained in the picture and verifies the first verification data according to the first identification data and the corresponding rule.
When the monitored equipment is photographed through the photographing control module of the monitoring and broadcasting terminal, the first verification data displayed by the playing control module is photographed specifically during photographing, wherein the first verification data comprises first identification data information and corresponding time information, and the decryption proofreading module of the remote server can verify whether the monitored equipment which is photographed at present corresponds to the advertisement which is played by the monitored equipment according to the analysis of the first verification data, so that the problem that a plurality of pictures are photographed by one video advertisement terminal is solved.
Preferably, the monitoring and broadcasting terminal of the embodiment further comprises an openable mobile phone WIFI hotspot, the monitored device comprises an advertising terminal WIFI module, and the advertising terminal WIFI module can be connected after the mobile phone WIFI hotspot is opened, so that network connection between the monitoring and broadcasting terminal and the monitored device is realized.
Fig. 5 shows a broadcast monitoring implementation flow of the system of this embodiment:
step 1: the advertiser sets the key value belonging to the advertiser and sends the key value to the ciphertext generating module of the background, specifically, the ciphertext can be changed by the advertiser at any time, and the ciphertext can be updated to the ciphertext generating module of the background at the first time after the change.
Step 2: when a photographing operator arrives at a scene with a mobile phone provided with an APP for monitoring and broadcasting, the mobile phone opens a WiFi hotspot with the SSID of XC-PZJB (wherein the SSID can be determined according to actual conditions), the elevator advertisement terminal scans the WiFi hotspot in the environment at intervals of 5 seconds, when the WiFi hotspot with the SSID of XC-PZJB is found, connection is carried out according to a preset password, and at the moment, the MAC address acquisition module of the APP at the mobile phone end sends the MAC address of the elevator advertisement terminal to the ciphertext generation module at the background;
and step 3: the shooting operator opens the mobile phone end APP and clicks a shooting button, and at the moment, the shooting control module sends a shooting instruction to the playing control module of the elevator advertising terminal;
and 4, step 4: the playing control module requests a ciphertext to the ciphertext generating module of the background after receiving the photographing instruction;
and 5: and the ciphertext generating module randomly combines and encrypts to generate a ciphertext according to the requested time, the key value and the MAC address in a specific mode, specifically, the MAC address is obtained firstly, then a machine number corresponding to the MAC address is determined, and the ciphertext is randomly combined and encrypted to generate the ciphertext according to the time, the key value and the machine number in the specific mode.
For example: the request time is 19:00 on day 01 of 10/01 of 2020, the key value is 12345678, the MAC address is 00-01-6C-06-A6-29, and one ciphertext generation mode is that all bits are added, namely
2+0+2+0+1+0+0+1+1+9+0+0+1+2+3+4+5+6+7+8+0+0+0+1+6+12+0+6+10+6+2+9, the ciphertext is 104;
the specific cipher text has various algorithms, such as addition, subtraction, multiplication, division, and, not, or, xor, permutation, substitution, shift operation, parity check, etc., and is actually selected according to specific requirements.
Step 6: after receiving the ciphertext, the play control module displays the ciphertext above the advertisement being played in a semitransparent floating window mode; the specific display mode and the like can be set according to the actual situation so as to optimally display the advertisement without influencing the display content.
And 7: after the display is finished, the playing control module sends response information with photographing conditions to a photographing module of the mobile phone terminal APP, and the photographing module performs photographing at the moment;
and 8: after the photographing control module finishes photographing, the photograph and the corresponding machine number are sent to a background decryption and proofreading module;
and step 9: the decryption and proofreading module identifies the ciphertext value in the photo in an image identification mode, compares the ciphertext value with the ciphertext value prestored in the background, sets the ciphertext value as a real photo (namely, the photographing time and the elevator advertising terminal are both real) if the ciphertext value is successfully compared, finally arranges the ciphertext value according to the machine number, generates a monitoring report according to a certain format and sends the monitoring report to an advertiser.
Example eight
The embodiment discloses a computer device which can be a server and comprises a processor, a memory, a network interface and a database which are connected through a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device is used for storing data involved in the advertisement monitoring method. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement an advertisement monitoring method.
In another embodiment, a computer device is provided, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and when the processor executes the computer program, the steps of the advertisement monitoring method of the above-mentioned embodiment are implemented, or when the processor executes the computer program, the functions of the modules of the advertisement monitoring system of the above-mentioned embodiment are implemented. To avoid repetition, further description is omitted here.
In another embodiment, a computer-readable storage medium is provided, on which a computer program is stored, and the computer program when executed by a processor implements the steps of the advertisement monitoring method of the above-described embodiments, or the processor implements the functions of the modules of the advertisement monitoring system of the above-described embodiments when executing the computer program. To avoid repetition, detailed description is omitted
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.
Claims (10)
1. An advertisement monitoring method, comprising:
receiving at least one key value transmitted by an advertiser device, wherein each key value in the at least one key value corresponds to a monitored device;
receiving identification information of monitored equipment which is sent by monitoring equipment and establishes connection with the monitoring equipment;
generating verification information according to a key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information;
and sending the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and further the monitoring equipment can shoot an advertisement picture containing the verification information.
2. The method of claim 1, further comprising:
receiving at least one picture sent by the monitoring equipment, wherein each picture in the at least one picture comprises the verification information;
extracting the verification information from the at least one picture;
and verifying the verification information to obtain a verification result.
3. The method of claim 1, wherein receiving at least one key value transmitted by an advertiser device comprises:
receiving first request information sent by monitored equipment which establishes connection with the monitoring equipment, wherein the first request information is used for requesting to generate the verification information;
sending second request information to the advertiser equipment based on the first request information, wherein the second request information is used for requesting the advertiser equipment to feed back a key value corresponding to a monitored equipment which is connected with the monitoring equipment;
receiving a key value which is sent by the advertiser equipment and corresponds to a monitored equipment which establishes connection with the monitoring equipment; or receiving at least one key value transmitted by the advertiser device, including:
receiving at least one key value transmitted by the advertiser device at preset time intervals.
4. The method according to claim 3, wherein generating the verification information according to the key value corresponding to the monitored device that establishes the connection with the monitoring device and the identification information comprises:
receiving request information sent by the monitored equipment, wherein the request information is used for requesting to generate the verification information;
and generating the verification information according to the moment of receiving the request information, the key value corresponding to the monitored equipment which establishes connection with the monitoring equipment and the identification information.
5. An advertisement monitoring method, comprising:
receiving a photographing instruction sent by monitoring equipment;
based on the photographing instruction, sending request information to a server, so that after receiving the request information, the server generates verification information according to a key value corresponding to a monitored device which is connected with the monitoring device and sent by advertiser equipment and identification information sent by the monitoring device;
and receiving the verification information sent by the server, and displaying the verification information on a display screen of the monitored equipment.
6. The method of claim 5, wherein the display interface of the monitored device comprises a floating window, and the displaying the verification information on the display screen of the monitored device comprises:
and displaying the verification information on the floating window.
7. An advertisement monitoring device, comprising:
a first receiving unit, configured to receive at least one key value sent by an advertiser device, where each key value in the at least one key value corresponds to a monitored device;
the second receiving unit is used for receiving the identification information of the monitored equipment which is sent by the monitoring equipment and establishes connection with the monitoring equipment;
a generating unit, configured to generate verification information according to a key value corresponding to the monitored device that establishes a connection with the monitoring device and the identification information;
and the sending unit is used for sending the verification information to the monitored equipment so that the monitored equipment can display the verification information on a display screen of the monitored equipment which is connected with the monitoring equipment, and the monitoring equipment can shoot an advertisement picture containing the verification information.
8. An advertisement monitoring device, comprising:
the first receiving module is used for receiving a photographing instruction sent by the monitoring equipment;
the sending module is used for sending request information to a server based on the photographing instruction so that the server can generate verification information according to a key value corresponding to a monitored device and identification information sent by the monitoring device, wherein the key value corresponds to the monitored device, and the key value is sent by advertiser equipment to be connected with the monitoring device after the request information is received by the server;
and the second receiving module is used for receiving the verification information sent by the server and displaying the verification information on a display screen of the monitored equipment.
9. An advertisement monitoring device, comprising:
a memory for storing a computer program, the computer program comprising computer program instructions;
a processor executing the program instructions to cause the advertising monitoring device to perform the method of any of claims 1-6.
10. A computer-readable storage medium, comprising: the computer-readable storage medium stores a computer program comprising computer program instructions that are executed by a computer to cause the computer to perform the method of any of claims 1-6.
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