CN111260398A - Advertisement putting control method and device, electronic equipment and storage medium - Google Patents
Advertisement putting control method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The application discloses an advertisement putting control method and device, electronic equipment and a storage medium. The method comprises the following steps: acquiring advertisement exposure information comprising an advertisement identifier, a source node and an exposure channel of a target advertisement, wherein the exposure channel comprises an exposure application program and a corresponding page identifier; requesting a key for authentication from the source node; obtaining the key, and using the key to verify the signature of the target advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if the terminal reports the advertisement exposure information, a target block is generated to record the advertisement exposure information and the corresponding user node identification, the target block is stored in the data sharing system, the effectiveness is verified when the terminal reports the advertisement exposure information, and the advertisement exposure information is stored through a block chain technology, so that the advertisement delivery system can obtain real and reliable advertisement exposure information more timely, false exposure is reduced, and timely and accurate play amount control is realized in subsequent delivery.
Description
Technical Field
The present application relates to the field of block chain technologies, and in particular, to an advertisement delivery control method and apparatus, an electronic device, and a storage medium.
Background
The advertisement is ubiquitous in life, various advertisements can be recommended to be displayed for users on a plurality of media platforms, and the media advertisement delivery system can deliver the advertisements to the users according to the requirements of advertisers.
The advertiser has a certain play amount requirement for achieving the propagation effect when the advertiser puts the advertisement, and the media side often causes the final play amount to exceed the total amount paid and bought by the advertiser due to insufficient timely and accurate control, so that the super-broadcast is formed, and the income of the media side is lost. The general internet advertisement exposure data is that after the internet media puts the advertisement, when the user terminal takes place the advertisement exposure, the user terminal initiates an exposure request to carry the corresponding data to the exposure server terminal, thereby completing the collection of the exposure data; and an exposure request to a third-party monitoring system is also initiated, so that the report of the third-party monitoring data is completed. The current advertisement super-broadcasting control of the advertisement delivery system depends on exposure report of a user, information is reported to a media side through a network when exposure occurs, and the playing amount is counted, so that the subsequent advertisement playing decision is influenced, and the control of the playing amount is completed. However, in the existing network environment, there are problems of exposure counterfeiting, exposure reporting failure and data loss caused by network reasons, etc., and thus super-broadcast is formed.
Disclosure of Invention
The application provides an advertisement putting control method and device, electronic equipment and a storage medium.
In one aspect, an advertisement delivery control method is provided, including:
acquiring advertisement exposure information, wherein the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program and a corresponding page identifier; requesting a key for authentication from the source node; obtaining the key, and using the key to verify the signature of the target advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; and if so, generating a target block to record the advertisement exposure information and the corresponding user node identification, and storing the target block in the data sharing system.
In another aspect, an advertisement placement control method is provided, including:
acquiring advertisement exposure information recorded in a block from a data sharing system, wherein the block is generated by a user node, the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program identifier and a corresponding page identifier;
acquiring a preset overspread threshold value of the target advertisement; counting the exposure of the target advertisement according to the advertisement exposure information from a plurality of user nodes;
and adjusting the delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset overspread threshold.
In another aspect, an advertisement placement control apparatus is provided, including:
the acquisition module is used for acquiring advertisement exposure information recorded in a block from the data sharing system, wherein the block is generated by a user node, and the advertisement exposure information comprises an advertisement identifier, an advertisement position and exposure time of a target advertisement;
the acquisition module is further used for acquiring a preset overspread threshold value of the target advertisement;
the statistic module is used for counting the exposure of the target advertisement according to the advertisement exposure information from the plurality of user nodes;
and the regulation and control module is used for regulating the delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset overspread threshold value.
Optionally, the regulatory module is specifically configured to:
and stopping putting the target advertisement under the condition that the exposure of the target advertisement reaches the preset overspreading threshold value.
Optionally, the obtaining module is further configured to obtain delivery monitoring information from an advertisement host node, where the delivery monitoring information includes a preset oversowing threshold and a monitoring period of the target advertisement;
the statistic module is also used for counting the exposure of the target advertisement in the monitoring period; the control module is further specifically configured to increase the delivery strength of the target advertisement when the exposure amount of the target advertisement does not reach the preset oversubscription threshold value in the monitoring period.
In another aspect, an advertisement placement control apparatus is provided, including:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring advertisement exposure information, the advertisement exposure information comprises an advertisement identifier of a target advertisement, a source node and an exposure channel, and the exposure channel comprises an exposure application program identifier and a corresponding page identifier;
a request module for requesting a key for authentication from the source node;
a verification module for obtaining the key and using the key to verify the signature of the target advertisement;
the verification module is further used for verifying whether the exposure application program belongs to an authentication application program or not if the verification is successful;
and the generating module is used for generating a target block to record the advertisement exposure information and the corresponding user node identification if the target block is the target block, and storing the target block in the data sharing system.
Optionally, the advertisement exposure information further includes an advertisement space and an exposure time;
the obtaining module is further configured to obtain advertisement record data generated within the exposure time if the exposure application program does not belong to the authentication application program, and determine whether a displayed advertisement of the advertisement slot in the advertisement record data is the target advertisement;
and if so, triggering the generation module to generate the target block so as to record the advertisement exposure information and the corresponding user node identification.
Optionally, the generating module is further configured to generate invalid exposure information and record the invalid exposure information in a block chain if the advertisement shown in the advertisement slot in the advertisement record data is not the target advertisement, where the invalid exposure information includes an identifier of the exposure application program, the target advertisement, the exposure time, and the advertisement slot.
Optionally, the verification module is specifically configured to:
analyzing the signature of the target advertisement by using the key to obtain a target abstract;
comparing the target abstract with an abstract obtained by analyzing the target advertisement to determine whether the target abstract is consistent with the abstract;
if yes, the verification is successful; if not, the verification fails.
On the other hand, an embodiment of the present application provides an electronic device, including an input device and an output device, further including: a processor adapted to implement one or more instructions; and a computer storage medium storing one or more instructions adapted to be loaded by the processor and to execute the advertisement placement control method according to the first or second aspect.
In another aspect, embodiments of the present application provide a computer storage medium storing one or more instructions adapted to be loaded by a processor and to perform the steps of the first or second aspect and any possible implementation manner thereof.
The method comprises the steps of obtaining advertisement exposure information, wherein the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program and a corresponding page identifier; requesting a key for authentication from the source node; obtaining the key, and using the key to verify the signature of the target advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if the terminal reports the advertisement exposure information, a target block is generated to record the advertisement exposure information and the corresponding user node identification, the target block is stored in the data sharing system, the effectiveness is verified when the terminal reports the advertisement exposure information, and the advertisement exposure information is stored through a block chain technology, so that the advertisement delivery system can obtain real and reliable advertisement exposure information more timely, false exposure is reduced, and timely and accurate play amount control is realized in subsequent delivery.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments or the background art of the present application, the drawings required to be used in the embodiments or the background art of the present application will be described below.
Fig. 1A is a schematic structural diagram of a data sharing system according to an embodiment of the present application;
fig. 1B is a schematic structural diagram of a block chain according to an embodiment of the present disclosure;
fig. 1C is a schematic diagram of node interaction of a block chain according to an embodiment of the present disclosure;
fig. 2 is a schematic flowchart of an advertisement delivery control method according to an embodiment of the present application;
fig. 3A is a schematic flowchart of another advertisement placement control method according to an embodiment of the present application;
fig. 3B is a schematic node interaction flow diagram of an advertisement delivery control method according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an advertisement delivery control device according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of another advertisement delivery control device according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
Referring to the data sharing system shown in fig. 1A, the data sharing system 100 refers to a system for performing data sharing between nodes, the data sharing system may include a plurality of nodes 101, and the plurality of nodes 101 may refer to respective clients in the data sharing system. Each node 101 may receive input information while operating normally and maintain shared data within the data sharing system based on the received input information. In order to ensure information intercommunication in the data sharing system, information connection can exist between each node in the data sharing system, and information transmission can be carried out between the nodes through the information connection. For example, when any node in the data sharing system receives input information, other nodes in the data sharing system may acquire the input information according to a consensus algorithm, and store the input information as data in shared data, so that the data stored on all nodes in the data sharing system are consistent.
Each node in the data sharing system has a node identifier corresponding thereto, and each node in the data sharing system may store a node identifier of another node in the data sharing system, so that the generated block is broadcast to the other node in the data sharing system according to the node identifier of the other node in the following. Each node may maintain a node identifier list as shown in the following table, and store the node name and the node identifier in the node identifier list correspondingly. The node identifier may be an IP (Internet Protocol) address and any other information that can be used to identify the node, and table 1 only illustrates the IP address as an example.
| Node name | Node identification |
| Node 1 | 117.114.151.174 |
| Node 2 | 117.116.189.145 |
| … | … |
| Node N | 119.123.789.258 |
Each node in the data sharing system stores one identical blockchain. The block chain is composed of a plurality of blocks, referring to fig. 1B, the block chain is composed of a plurality of blocks, the starting block includes a block header and a block main body, the block header stores an input information characteristic value, a version number, a timestamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain is associated with the block data stored in the parent block, and the safety of the input information in the block is ensured.
For better explaining the method in the embodiment of the present application, referring to fig. 1C, fig. 1C is a schematic diagram of node interaction of a blockchain provided in the embodiment of the present application. As shown in fig. 1C, a delivery node, an advertiser node, and a user node (there may be multiple delivery nodes, advertiser nodes, and user nodes, which are only shown in the figure) may be set in the data sharing system to execute an advertisement delivery control method according to the present application. The advertising node can be seen as a media side, such as a media platform or a media server, and performs advertisement advertising operation on the user node, the advertising main node is a sponsor who has an advertisement advertising demand, and the advertising node can advertise according to the demand of the advertiser; the advertiser often has a certain numerical requirement on the total amount of play in the current purchasing process, the media side should meet the minimum requirement, but the super-play is formed for the play exceeding the total amount, so that the income of the media side is lost. The user node can be understood as a user side terminal, and through the media platform or the client of the application program user, the user can receive and browse the delivered advertisements, and data interaction is carried out in the block chain, so that the delivered node can timely acquire the real advertisement exposure information of the user node, and more accurate and reliable exposure statistics and super-broadcast control can be carried out.
The embodiments of the present application will be described below with reference to the drawings.
Referring to fig. 2, fig. 2 is a schematic flowchart illustrating an advertisement placement control method according to an embodiment of the present application. The method can comprise the following steps:
201. the method comprises the steps of obtaining advertisement exposure information, wherein the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program and a corresponding page identifier.
The data sharing system involved in the embodiment of the present application may be the above-mentioned blockchain system, and data sharing and processing in the data sharing system may be implemented based on the blockchain. The delivery system related to the embodiment of the application refers to a system for delivering advertisements to users in a network media platform, belongs to a node in a block chain network, can be understood as a server on a media side, and delivers advertisements to user nodes in the block chain network.
The execution subject in the embodiment of the present application may be an advertisement delivery control device, and may be used as the user node, for example, a terminal used by a user side, and may receive and output an advertisement from a delivery node through a client. In particular implementations, the above-described terminals may also be referred to as terminal devices, including but not limited to other portable devices such as mobile phones, laptop computers, or tablet computers having touch-sensitive surfaces (e.g., touch screen displays and/or touch pads), which may implement location services and navigation functions through application programs. It should also be understood that in some embodiments, the devices described above are not portable communication devices, but rather are desktop computers having touch-sensitive surfaces (e.g., touch screen displays and/or touch pads).
It should be appreciated that since the blockchain is a decentralized, distributed database, each time data is processed, one of the servers in the blockchain network needs to be selected as an executor to process the data. The rule for selecting the server each time is a Consensus mechanism, which in the embodiment of the present application may be a workload certification mechanism (Proof of Work, POW), an equity certification mechanism (Proof of stamp, POS), a Ripple Consensus mechanism (Ripple Consensus), an authorized equity certification mechanism (DPOS), and the like, and is not limited herein.
The advertisement exposure information may be generated by an application program or a plug-in of a user node, and generally, when advertisement exposure occurs, corresponding advertisement exposure information is generated, and for convenience of statistics, control and optimization of a delivery node, the advertisement exposure information is sent to a server delivering the advertisement and a third-party detection system in the form of an exposure request. The advertisement exposure information comprises an advertisement identifier of a target advertisement, a source node and an exposure channel, wherein the exposure channel comprises an exposure application program and a corresponding page identifier, the target advertisement is the advertisement of the current exposure, the source node is a release node for releasing the advertisement to the user node, specifically can be a release node address, and can be obtained when the user node receives the release advertisement; the exposure application program, i.e. the application program where the target advertisement is exposed, may be an application program identifier or a name, and also includes a page identifier where exposure occurs in the application program, and these exposure information facilitates more detailed and accurate advertisement exposure statistical analysis. Optionally, the advertisement exposure information further includes an advertisement slot and an exposure time, where the advertisement slot refers to a location of an area where the advertisement is exposed, and specifically may be an advertisement slot number or a character string, and each advertisement slot can only display one advertisement at the same time.
In the case where the above-described advertisement exposure information is obtained, step 202 may be performed.
However, in order to further improve the accuracy of the exposure information, some background programs or plug-ins are prevented from generating false advertisement exposure information in the user node to increase the exposure amount, if the source of the advertisement exposure information is not the authentication application program, step 202 may be executed before recording the advertisement exposure information; step 204 may be performed for ad exposure information from the authentication application.
202. A key for authentication is requested from the source node.
After the user node determines that the source node in the advertisement exposure information can obtain the address of the source node, an obtaining request may be sent to the recorded source node to obtain the key used by the source node for exposure verification. Namely, the user node can verify the target advertisement delivery node recorded by the advertisement exposure information and determine the authenticity of the target advertisement.
In one embodiment, some of the advertisement data or information may be encrypted and decrypted in block chains based on a form of Public Key and private Key (PrivateKey). The public key and the private key are a key pair (i.e. a public key and a private key) obtained through an algorithm, the public key is a public part of the key pair, and the private key is a non-public part. The public key is typically used to encrypt session keys, verify digital signatures, or encrypt data that can be decrypted with a corresponding private key. The key pair derived by such an algorithm is guaranteed to be unique worldwide. When using this key pair, if one of the keys is used to encrypt a piece of data, the other key must be used to decrypt the piece of data. For example, encrypting data with a public key necessitates decryption with the private key, and if encrypting with the private key, also must decrypt with the public key, otherwise decryption will not succeed.
The key provided by the delivery node may be a public key of the source node described in the advertisement exposure information, may be queried and used by a node in a blockchain, or may be obtained under permission of the delivery node. The digital signature of the target advertisement in the advertisement exposure information can be parsed by the key for verification, i.e. step 203 is executed.
It should be appreciated that since the blockchain is a decentralized, distributed database, each time data is processed, one of the servers in the blockchain network needs to be selected as an executor to process the data. The rule for selecting the server each time is a Consensus mechanism, which in the embodiment of the present application may be a workload certification mechanism (Proof of Work, POW), an equity certification mechanism (Proof of stamp, POS), a Ripple Consensus mechanism (Ripple Consensus), an authorized equity certification mechanism (DPOS), and the like, and is not limited herein.
203. And acquiring the key, and verifying the signature of the target advertisement by using the key.
In a distributed network of a block chain, communication between nodes and trust achievement need to rely on a digital signature technology, and digital signatures relate to tools such as public keys, private keys and wallets, and have two functions: firstly, the message is proved to be actually signed and sent out by the message sender; the second is to determine the integrity of the message.
The digital signature technique is to encrypt the digest information with the sender's private key and transmit it to the receiver together with the original text. The receiver can decrypt the encrypted digest information only with the sender's public key, and then generates a digest information for the received original text using a HASH (HASH) function, which is compared with the decrypted digest information. If the information is the same as the received information, the received information is complete and is not modified in the transmission process, otherwise, the information is modified. The digital signature is able to verify the integrity of the information.
Similarly, the exposed target advertisement recorded in the advertisement exposure information contains a digital signature of a delivery node, and in order to verify whether the target advertisement is delivered by the corresponding delivery node and avoid false advertisement exposure, the digital signature of the target advertisement can be analyzed through the acquired key so as to confirm whether the advertisement exposure information is true and accurate.
Specifically, the user node can firstly use the private key of the user node to unlock a ciphertext corresponding to the target advertisement, and obtains an abstract through hash operation; and analyzing the corresponding digital signature through the acquired public key of the source node to obtain an abstract, comparing the abstract of the decrypted ciphertext with the abstract of the decrypted digital signature respectively, if the abstracts are consistent, successfully verifying, determining that the target advertisement is matched with the source node, namely determining that the exposed advertisement is delivered to the delivery node, and executing step 204. If the abstracts are not completely consistent, the target advertisement is determined to be not matched with the source node, namely the verification fails, the advertisement exposed at this time can be confirmed not to be delivered to the delivery node, the advertisement exposure information is invalid, and the step 204 is not executed.
204. And if the verification is successful, verifying whether the exposure application program belongs to the authentication application program.
Specifically, the user node locally stores advertisement record data, which may be from the advertisement record data, and the advertisement record data may include the received advertisement, the advertisement information of the exposed advertisement space, advertisement browsing information, the feedback operation data of the user to the advertisement, and the like, where the advertisement information of the exposed advertisement space is mainly recorded in the mapping relationship between the advertisement space and the exposed advertisement.
One or more authentication application programs are preset in the user node, so that the credibility of the advertisement delivery nodes corresponding to the authentication application programs is high, and the advertisement exposure information generated by the authentication application programs can be directly uploaded to the block chain. The authentication application program can be determined based on the common knowledge of each node in the block chain or the authentication of the node with the monitoring authentication authority, and can be recorded in the block chain.
If the exposure application is the authentication application, the advertisement exposure information may be determined to be valid, and step 205 is executed; if the exposure application is not the authentication application, step 205 may not be performed.
Further optionally, if the exposure application does not belong to the authentication application, the method further includes:
acquiring advertisement record data generated in the exposure time, and determining whether the displayed advertisement of the advertisement position in the advertisement record data is the target advertisement;
if yes, step 205 is triggered.
The user node may determine an exposure application that generated the advertisement exposure information, further verifying the authenticity of the information if the exposure application is not the authentication application. It can be understood that, for advertisement exposure information that is not generated by the authentication application, before uploading the blockchain, the accuracy and authenticity of the advertisement exposure information can be verified before uploading, and whether the displayed advertisement of the advertisement space in the advertisement record data is the target advertisement or not is determined through the advertisement information of the exposed advertisement space stored in the advertisement record data, that is, whether the comparison information is consistent or not.
If the advertisement shown in the advertisement space in the advertisement record data is not the target advertisement, it indicates that there is conflict between the advertisement exposed in the advertisement space in the exposure time, and the advertisement exposure information is not matched with the advertisement record data, and the advertisement exposure information is considered to be invalid. Furthermore, the identification of the exposure application program can be acquired, the invalid exposure information is generated and uploaded to the block chain, so that each node can know that certain false exposure operation exists in the program, and therefore reminding or punishment can be carried out.
205. And if the exposure application program belongs to the authentication application program, generating a target block to record the advertisement exposure information and the corresponding user node identification, and storing the target block in a data sharing system.
If the exposure application program belongs to the authentication application program, the advertisement exposure information is valid, and the target block can be generated to record the advertisement exposure information. Specifically, the target advertisement may include an identifier of the target advertisement, an exposure time, the exposure application, a page identifier, an advertisement slot, and a user node identifier, and may further include advertisement order information and advertisement material information of the target advertisement, where the advertisement order information includes an order number and an advertiser identifier, and the advertisement material information includes a material number and a material download link. The block chain network can also be provided with an advertisement main node, the advertisement main node can entrust the launching node to launch the advertisement to the user, and corresponding advertisement order information can be generated during entrusting. And the advertising material may be understood as video or pictures that are ultimately presented to the user.
All advertisements exposed by the user nodes can be completely and accurately recorded through the block chain, the target blocks can be obtained by the releasing nodes, so that advertisement exposure information is obtained, and the exposure information of the released advertisements can be obtained for inquiring, counting and the like of the advertisement main nodes in the block chain. By the safe, accurate and complete characteristics of the block chain, exposure data can be completely acquired, so that more accurate exposure statistics can be realized, and the playing amount can be monitored. Meanwhile, data does not need to pass through a third-party monitoring system, and interaction and logarithmic errors with third-party monitoring are reduced.
Optionally, the delivery node may also give certain incentive to uplink users, so as to encourage more users to join the blockchain and increase the amount of shared data.
In one embodiment, the blockchain underlying platform may include processing modules for user management, basic services, intelligent contracts, and operation monitoring. Wherein, the user management module can be undertaken by the supervisory node with part or all of the functions: the system is responsible for identity information management of all blockchain participants, and comprises public and private key generation maintenance (account management), key management, user real identity and blockchain address corresponding relation maintenance (authority management) and the like, and under the authorization condition, advertisement putting or exposure conditions of certain real identity nodes are supervised and audited, and rule configuration (wind control audit) of risk control is provided; the basic service module is deployed on all block chain node equipment and used for verifying the validity of the service request, recording the service request to storage after consensus on the valid request is completed, for a new service request, the basic service firstly performs interface adaptation analysis and authentication processing (interface adaptation), then encrypts service information (consensus management) through a consensus algorithm, transmits the service information to a shared account (network communication) completely and consistently after encryption, and performs recording and storage; the intelligent contract module is responsible for registering and issuing contracts, triggering the contracts and executing the contracts, for example, intelligent contracts of an advertisement putting strategy or intelligent contracts obtained by advertisement exposure information in the application, developers can define contract logic through a certain programming language, issue the contract logic to a block chain (contract registration), call keys or other events to trigger and execute according to the logic of contract terms, complete the contract logic, and simultaneously provide the function of canceling contract upgrading and canceling; the operation monitoring module is mainly responsible for deployment, configuration modification, contract setting, cloud adaptation in the product release process and visual output of real-time states in product operation, such as: alarm, monitoring network conditions, monitoring node equipment health status, and the like.
The method comprises the steps of obtaining advertisement exposure information, wherein the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program and a corresponding page identifier; requesting a key for authentication from the source node; obtaining the key, and using the key to verify the signature of the target advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if the terminal reports the advertisement exposure information, a target block is generated to record the advertisement exposure information and the corresponding user node identification, the target block is stored in the data sharing system, the effectiveness is verified when the terminal reports the advertisement exposure information, and the advertisement exposure information is stored through a block chain technology, so that the advertisement delivery system can obtain real and reliable advertisement exposure information more timely, false exposure is reduced, and timely and accurate play amount control is realized in subsequent delivery.
Referring to fig. 3A, fig. 3A is a schematic flowchart of another advertisement placement control method according to an embodiment of the present application. As shown in fig. 3A, the method may include:
301. and acquiring advertisement exposure information recorded in a block from the data sharing system, wherein the block is generated by a user node, and the advertisement exposure information comprises an advertisement identifier, an advertisement position and exposure time of a target advertisement.
The data sharing system related to the embodiment of the application may be the above block chain network, and the delivery system refers to a system for delivering advertisements to users in a network media platform, belongs to one node in the block chain network, and may be understood as a server on the media side, i.e., a delivery system server, and delivers advertisements to user nodes in the block chain network.
The execution subject in the embodiment of the present application may be an advertisement delivery control device, which serves as the delivery node, such as a server of a delivery system, and as a media side, may deliver an advertisement to a user node according to a request of an advertiser. The user node may be a terminal (client) used by the user side, and may receive and output the advertisement from the delivery node. In particular implementations, the above-described terminals may also be referred to as terminal devices, including but not limited to other portable devices such as mobile phones, laptop computers, or tablet computers having touch-sensitive surfaces (e.g., touch screen displays and/or touch pads), which may implement location services and navigation functions through application programs. It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or touchpad).
The user node in the block chain may generate a block and record advertisement exposure information of the user node, and the delivery node in the block chain may obtain the advertisement exposure information recorded in the block, where the advertisement exposure information includes an advertisement identifier, an advertisement position, exposure time, and the like of a target advertisement, and is not described herein again.
302. And acquiring a preset overspread threshold value of the target advertisement, and counting the exposure of the target advertisement according to the advertisement exposure information from a plurality of user nodes.
The target advertisement playing amount can be controlled by the delivery node according to the preset super-playing threshold value of the target advertisement. Specifically, the preset overspread threshold is a play amount of the target advertisement agreed with the advertiser, the advertiser needs to expose the target advertisement to the play amount, and the actual play amount of the target advertisement is controlled to be just at the preset overspread threshold by the delivery node, which is the most desirable result.
The preset overspread threshold may be preset by the advertisement host node, and the delivery node may obtain the preset overspread threshold of the target advertisement. On the other hand, the exposure (play amount) of the target advertisement may be counted based on advertisement exposure information of a plurality of the user nodes acquired from the block.
For the advertisement exposure information, advertisement identification classification statistics can be carried out, the exposure of the target advertisement is recorded as the exposure of the target advertisement +1 each time, and the statistics can be carried out periodically to obtain the exposure of the current target advertisement on the user side.
303. And adjusting the delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset overspread threshold.
And under the condition of obtaining the exposure of the target advertisement and the preset overspreading threshold value, the playing quantity of the target advertisement can be controlled, and the putting strategy of the target advertisement is adjusted in real time so as to achieve the optimal putting and playing effect.
In an optional implementation manner, the step 303 specifically includes:
and stopping putting the target advertisement under the condition that the exposure of the target advertisement reaches the preset overspreading threshold value.
The exposure of the target advertisement can be periodically counted and updated by the delivery node, and when the exposure of the target advertisement is detected to reach the preset oversubscription threshold, the delivery of the target advertisement to each user node can be immediately stopped, so that the delivery cost is controlled when the demand of an advertiser is met.
In an alternative embodiment, the method further comprises:
acquiring delivery monitoring information from an advertisement main node, wherein the delivery monitoring information comprises a preset super-broadcast threshold value and a monitoring period of the target advertisement;
and counting the exposure of the target advertisement in the monitoring period, and increasing the delivery strength of the target advertisement under the condition that the exposure of the target advertisement in the monitoring period does not reach the preset overspreading threshold value.
Specifically, the advertisement master node joining the blockchain network may set a delivery requirement of an advertisement as needed, and send the delivery requirement information to a delivery node in the form of delivery requirement information, specifically, the delivery requirement information includes a delivery time, a delivery frequency, an exposure period, and the preset overspread threshold, where the delivery time may include a delivery time period, the delivery frequency refers to the number of times of delivering the same advertisement to a user within a certain time period, and the delivery of the advertisement to the user may be stopped when the preset delivery frequency is reached; the preset overscast threshold is used to limit the number of times of playing an advertisement, and is not described herein again. The placement requirements of one or more advertisements can be set, distinguished according to the identification of the advertisements. Other ad placement requirements may also be set, and are not limited herein.
In the case that the exposure of the target advertisement in the exposure period does not reach the preset oversubscription threshold, the delivery strength of the target advertisement needs to be increased, the number of times of delivering the target advertisement to the user node can be increased, or the form of delivering the target advertisement to the user node is changed to achieve the expected exposure. Alternatively, the control operation may be set for the shot in the next exposure period.
Optionally, after the advertisement is delivered through the delivery node, the advertiser who joins the block chain network can also adopt the service on the media side to inquire and verify the advertisement exposure information of the user node. The releasing node responds to the query request of the advertising main node, can obtain the advertising exposure information of the advertisement in the block chain, and shares the advertising exposure information to the advertising main node. Optionally, the identity information of the advertiser node may be verified when the query request is received, and when it is determined that the advertiser node corresponds to the advertiser identifier to which the advertisement has been delivered, a query service may be provided for the advertiser node.
For more clearly understanding the advertisement frequency control of the present application, please refer to fig. 3B, and fig. 3B is a schematic node interaction flow diagram of an advertisement delivery control method. The serving node may be regarded as a certain media platform a (server), and introduces an advertisement frequency control procedure by taking an advertisement host node and a user node in a block chain as examples. Specifically, the method comprises the following steps:
(a) an advertiser puts advertisements on a media platform A, and sets putting requirement information such as a directional requirement;
(b) the media platform A puts advertisements to the user nodes according to the requirements of the advertisers;
(c) the user node generates advertisement exposure to generate advertisement exposure information, and the exposure effectiveness is verified through advertisement signatures, source nodes and the like;
(d) when verification is successful, generating a target block from information such as the advertisement identification, the source node, the exposure channel and the like of the advertisement, and recording the target block on a block chain;
(e) the media platform A receives the target block, acquires the advertisement exposure information and counts the exposure, so that the advertisement delivery strategy is adjusted according to a preset overspread threshold (the advertisement delivery decision in the next round b can be influenced), and the overspread condition is reduced.
At present, advertisement super-broadcast control depends on advertisement exposure report of a user side, a user node reports information to a media side through a network when exposure occurs, the media side counts broadcast volume by collecting exposure report conditions of users of the whole network, so that subsequent advertisement broadcast decisions are influenced, and broadcast control is completed. And through the safe, accurate, complete characteristic of the block chain, can be complete in time with the exposure data acquisition of user's side to realize more accurate super broadcast control, reduce the income loss of media side, when guaranteeing to reach the advertiser broadcast volume requirement, reduce the loss of self. While the advertiser may be provided with services that verify exposure based on blockchain. And the diversity of the advertisements on the user side is optimized due to the reduction of the super-broadcast on the user side.
In the embodiment of the application, advertisement exposure information recorded in a block is acquired from a data sharing system through a delivery node, the block is generated by a user node, the advertisement exposure information comprises an advertisement identifier of a target advertisement, a source node and an exposure channel, the exposure channel comprises an exposure application program identifier and a corresponding page identifier, a preset super-broadcast threshold of the target advertisement is acquired, statistics of the target advertisement is carried out according to the advertisement exposure information from a plurality of user nodes, a delivery strategy of the target advertisement is adjusted according to the exposure of the target advertisement and the preset super-broadcast threshold, so that the advertisement exposure of the user side can be accurately and timely counted, the advertisement delivery strategy is timely adjusted to realize accurate advertisement super-broadcast control, compared with the conventional method of actively acquiring the exposure of the user side and relying on the supervision of a third party, the real and reliable advertisement exposure information can be obtained more timely, the possibility of counterfeit playing amount is reduced, and the data of the advertisement playing amount can be conveniently verified by an advertiser. Meanwhile, interaction and logarithmic error with third-party monitoring are reduced, so that more timely and accurate control of the super-broadcast is realized in the advertisement putting process, and the quality of media and user retention can be improved.
Based on the description of the above advertisement putting control method embodiment, the embodiment of the present application further discloses an advertisement putting control device. Referring to fig. 4, the advertisement delivery control apparatus 400 includes:
an obtaining module 400, configured to obtain advertisement exposure information, where the advertisement exposure information includes an advertisement identifier of a target advertisement, a source node, and an exposure channel, and the exposure channel includes an exposure application identifier and a corresponding page identifier;
a request module 420, configured to request a key for authentication from the source node;
a verification module 430, configured to obtain the key, and verify a signature of the target advertisement by using the key;
the verification module 430 is further configured to, if the verification is successful, verify whether the exposure application belongs to an authentication application;
the generating module 440 is configured to generate a target block to record the advertisement exposure information and the corresponding user node identifier, and store the target block in the data sharing system.
According to an embodiment of the present application, steps involved in the method shown in fig. 2 and the method executed by the user node shown in fig. 3A and/or fig. 3B may be executed by modules in the advertisement delivery control apparatus 400 shown in fig. 4, and are not described herein again.
Based on the description of the above advertisement putting control method embodiment, the embodiment of the present application further discloses an advertisement putting control device. Referring to fig. 5, the advertisement placement control device 500 includes:
an obtaining module 510, configured to obtain advertisement exposure information recorded in a block from a data sharing system, where the block is generated by a user node, and the advertisement exposure information includes an advertisement identifier, an advertisement slot, and an exposure time of a target advertisement;
the obtaining module 510 is further configured to obtain a preset overscast threshold of the target advertisement;
a statistic module 520, configured to count exposure of the target advertisement according to the advertisement exposure information from a plurality of user nodes;
and a control module 530, configured to adjust a delivery policy of the target advertisement according to the exposure of the target advertisement and the preset overspread threshold.
According to an embodiment of the present application, the steps involved in the method performed by the advertisement delivery node shown in fig. 3A and/or fig. 3B may be performed by the modules in the advertisement delivery control apparatus 500 shown in fig. 5, and are not described herein again.
According to another embodiment of the present application, the modules in the advertisement delivery control apparatus 500 shown in fig. 5 may be respectively or entirely combined into one or several additional modules to form the same, or some of the modules may be further split into multiple functionally smaller modules to form the same, which may achieve the same operation without affecting the achievement of the technical effect of the embodiment of the present application. The modules are divided based on logic functions, and in practical application, the functions of one module can be realized by a plurality of modules, or the functions of a plurality of modules can be realized by one module. In other embodiments of the present application, the terminal-based terminal may also include other modules, and in practical applications, these functions may also be implemented by the assistance of other modules, and may be implemented by cooperation of a plurality of modules.
The advertisement delivery control device 400 in the embodiment of the present application may obtain advertisement exposure information, where the advertisement exposure information includes an advertisement identifier of a target advertisement, a source node, and an exposure channel, and the exposure channel includes an exposure application program and a corresponding page identifier; requesting a key for authentication from the source node; obtaining the key, and using the key to verify the signature of the target advertisement; if the verification is successful, verifying whether the exposure application program belongs to an authentication application program; if the terminal reports the advertisement exposure information, a target block is generated to record the advertisement exposure information and the corresponding user node identification, the target block is stored in the data sharing system, the effectiveness is verified when the terminal reports the advertisement exposure information, and the advertisement exposure information is stored through a block chain technology, so that the advertisement delivery system can obtain real and reliable advertisement exposure information more timely, false exposure is reduced, and timely and accurate play amount control is realized in subsequent delivery.
The advertisement delivery control device 500 in the embodiment of the application may obtain advertisement exposure information recorded in a block from a data sharing system, where the block is generated by a user node, the advertisement exposure information includes an advertisement identifier of a target advertisement, a source node, and an exposure channel, the exposure channel includes an exposure application identifier and a corresponding page identifier, a preset super-cast threshold of the target advertisement is obtained, an exposure amount of the target advertisement is counted according to the advertisement exposure information from a plurality of user nodes, a delivery policy of the target advertisement is adjusted according to the exposure amount of the target advertisement and the preset super-cast threshold, so as to accurately count the exposure amount of the advertisement on a user side in real time, and adjust the advertisement delivery policy in time to achieve accurate advertisement super-cast control, compared with generally actively obtaining an exposure condition on the user side and relying on third party supervision, the real and reliable advertisement exposure information can be obtained more timely, the possibility of counterfeit playing amount is reduced, and the data of the advertisement playing amount can be conveniently verified by an advertiser. Meanwhile, interaction and logarithmic error with third-party monitoring are reduced, so that more timely and accurate control of the super-broadcast is realized in the advertisement putting process, and the quality of media and user retention can be improved.
Based on the description of the method embodiment and the device embodiment, the embodiment of the application further provides an electronic device. Referring to fig. 6, the electronic device 600 includes at least a processor 601, an input device 602, an output device 603, and a computer storage medium 604. The processor 601, input device 602, output device 603, and computer storage medium 604 within the terminal may be connected by a bus or other means.
A computer storage medium 604 may be stored in the memory of the terminal, said computer storage medium 604 being adapted to store a computer program comprising program instructions, said processor 601 being adapted to execute said program instructions stored by said computer storage medium 604. The processor 601 (or CPU) is a computing core and a control core of the terminal, and is adapted to implement one or more instructions, and in particular, is adapted to load and execute the one or more instructions so as to implement a corresponding method flow or a corresponding function; in one embodiment, the processor 601 according to the embodiment of the present application may be configured to perform a series of processes, including the method according to the embodiment shown in fig. 2, fig. 3A, or fig. 3B, and so on.
An embodiment of the present application further provides a computer storage medium (Memory), where the computer storage medium is a Memory device in a terminal and is used to store programs and data. It is understood that the computer storage medium herein may include a built-in storage medium in the terminal, and may also include an extended storage medium supported by the terminal. The computer storage medium provides a storage space that stores an operating system of the terminal. Also stored in this memory space are one or more instructions, which may be one or more computer programs (including program code), suitable for loading and execution by processor 601. The computer storage medium may be a high-speed RAM memory, or may be a non-volatile memory (non-volatile memory), such as at least one disk memory; and optionally at least one computer storage medium located remotely from the processor.
In one embodiment, one or more instructions stored in a computer storage medium may be loaded and executed by processor 601 to implement the respective steps of the method in the above embodiments; in particular implementations, one or more instructions in the computer storage medium may be loaded by processor 601 and executed to perform any of the steps of the method performed by the delivery node in fig. 3A and/or fig. 3B.
The electronic device 600 of the embodiment of the application can acquire advertisement exposure information recorded in a block from a data sharing system, the block is generated by a user node, the advertisement exposure information includes an advertisement identifier of a target advertisement, a source node and an exposure channel, the exposure channel includes an exposure application identifier and a corresponding page identifier, a preset super-broadcast threshold of the target advertisement is acquired, the exposure amount of the target advertisement is counted according to the advertisement exposure information from a plurality of user nodes, the delivery strategy of the target advertisement is adjusted according to the exposure amount of the target advertisement and the preset super-broadcast threshold, so that the advertisement exposure amount of the user side can be accurately counted in real time, the advertisement delivery strategy is adjusted in time to realize accurate advertisement super-broadcast control, compared with the general initiative acquisition of the user side exposure condition and the supervision by a third party, the real and reliable advertisement exposure information can be obtained more timely, the possibility of counterfeit playing amount is reduced, and the data of the advertisement playing amount can be conveniently verified by an advertiser. Meanwhile, interaction and logarithmic error with third-party monitoring are reduced, so that more timely and accurate control of the super-broadcast is realized in the advertisement putting process, and the quality of media and user retention can be improved.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and modules may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the division of the module is only one logical division, and other divisions may be possible in actual implementation, for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not performed. The shown or discussed mutual coupling, direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some interfaces, and may be in an electrical, mechanical or other form.
Modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions according to the embodiments of the present application are wholly or partially generated when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored on or transmitted over a computer-readable storage medium. The computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)), or wirelessly (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more of the available media. The usable medium may be a read-only memory (ROM), or a Random Access Memory (RAM), or a magnetic medium, such as a floppy disk, a hard disk, a magnetic tape, a magnetic disk, or an optical medium, such as a Digital Versatile Disk (DVD), or a semiconductor medium, such as a Solid State Disk (SSD).
Claims (10)
1. An advertisement placement control method, comprising:
acquiring advertisement exposure information, wherein the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program identifier and a corresponding page identifier;
requesting a key for authentication from the source node;
obtaining the key, and using the key to verify the signature of the target advertisement;
if the verification is successful, verifying whether the exposure application program belongs to an authentication application program;
and if so, generating a target block to record the advertisement exposure information and the corresponding user node identification, and storing the target block in the data sharing system.
2. The method of claim 1, wherein the advertisement exposure information further comprises an advertisement slot and an exposure time; if the exposure application does not belong to the authentication application, the method further comprises:
acquiring advertisement record data generated in the exposure time, and determining whether the displayed advertisement of the advertisement space in the advertisement record data is the target advertisement;
and if so, triggering the step of generating the target block to record the advertisement exposure information and the corresponding user node identification.
3. The method of claim 2, wherein if the advertisement shown in the advertisement slot in the advertisement record data is not the target advertisement, the method further comprises:
and generating invalid exposure information and recording the invalid exposure information in a block chain, wherein the invalid exposure information comprises the identification of the exposure application program, the target advertisement, the exposure time and the advertisement position.
4. The method of any of claims 1-3, wherein the using the key to verify the signature of the targeted advertisement comprises:
analyzing the signature of the target advertisement by using the key to obtain a target abstract;
comparing the target abstract with an abstract obtained by analyzing the target advertisement to determine whether the target abstract is consistent with the abstract;
if yes, the verification is successful; if not, the verification fails.
5. An advertisement placement control method, comprising:
acquiring advertisement exposure information recorded in a block from a data sharing system, wherein the block is generated by a user node, the advertisement exposure information comprises an advertisement identifier, a source node and an exposure channel of a target advertisement, and the exposure channel comprises an exposure application program identifier and a corresponding page identifier;
acquiring a preset overspread threshold value of the target advertisement; counting the exposure of the target advertisement according to the advertisement exposure information from a plurality of user nodes;
and adjusting the delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset overspread threshold.
6. The method of claim 5, wherein the adjusting the placement strategy of the targeted advertisement according to the exposure of the targeted advertisement and the preset overspray threshold comprises:
and stopping putting the target advertisement under the condition that the exposure of the target advertisement reaches the preset overspreading threshold value.
7. The method of claim 5 or 6, further comprising:
acquiring delivery monitoring information from an advertisement main node, wherein the delivery monitoring information comprises a preset overspread threshold value and a monitoring period of the target advertisement;
and counting the exposure of the target advertisement in the monitoring period, and increasing the putting strength of the target advertisement under the condition that the exposure of the target advertisement in the monitoring period does not reach the preset overspread threshold value.
8. An advertisement placement control device, comprising:
the acquisition module is used for acquiring advertisement exposure information recorded in a block from the data sharing system, wherein the block is generated by a user node, and the advertisement exposure information comprises an advertisement identifier, an advertisement position and exposure time of a target advertisement;
the acquisition module is further used for acquiring a preset overspread threshold value of the target advertisement;
the statistic module is used for counting the exposure of the target advertisement according to the advertisement exposure information from the plurality of user nodes;
and the regulation and control module is used for regulating the delivery strategy of the target advertisement according to the exposure of the target advertisement and the preset overspread threshold value.
9. An electronic device comprising an input device and an output device, further comprising:
a processor adapted to implement one or more instructions; and the number of the first and second groups,
a computer storage medium having stored thereon one or more instructions adapted to be loaded by the processor and to execute the advertisement placement control method according to any of claims 1-7.
10. A computer-readable storage medium having stored thereon one or more instructions adapted to be loaded by a processor and execute the advertisement placement control method of any of claims 1-7.
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