CN114915808A - System and method for realizing IPTV advertisement third party monitoring and broadcasting - Google Patents
System and method for realizing IPTV advertisement third party monitoring and broadcasting Download PDFInfo
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses a system and a method for realizing third-party monitoring and broadcasting of IPTV advertisements. The system comprises a log reporting module, a log information processing and counting module, a log buffering module and a monitoring and broadcasting forwarding module. According to the method, the release log is collected from the release system, and is preprocessed after being buffered, wherein the preprocessing comprises data cleaning, sensitive data filtering and encrypting and data statistics, and the preprocessed log is forwarded to a third party for monitoring and broadcasting after being buffered. The method meets the data security requirement of third-party monitoring and broadcasting, can enable the logs of the advertisement delivery system to reach a third-party monitoring and broadcasting platform in real time, has high concurrency and high load capacity, and can adapt to national third-party monitoring and broadcasting.
Description
Technical Field
The invention relates to the technical field of internet information, in particular to a system and a method for realizing third-party monitoring and broadcasting of IPTV advertisements.
Background
Advertisers (e.g., enterprises) invest in advertisements through advertisement placement owners (media platform operators), and naturally need to know and monitor the number of times of daily plays and the time and period of plays of the placed advertisements, so as to know whether the media platform performs advertisement play according to contracts, i.e., to monitor the advertisement play.
Currently, the advertisement monitoring is usually performed by a direct monitoring method through a network connection of an IPTV set-top box, and there are two methods:
1. the method comprises the steps that an advertisement playing behavior is reported to a monitoring server locally through a playing connection of an IPTV set-top box, namely, the monitoring server receives information required by monitoring provided reversely when the set-top box plays the advertisement;
2. and monitoring broadcasting through the launching log of the advertisement launching system, wherein the monitoring broadcasting server receives the log of the launched advertisements provided by the advertisement launching server.
In both of these ways, some problems arise:
personal information leakage: the set top box reports the advertisement playing behavior to the monitoring server, which possibly causes personal information leakage and causes information security problems, and the set top box is the most sensitive and focused attention in the internet field at present;
the broadcast monitoring information data of all regions are difficult to gather and unify: this is because advertisement delivery systems are different from place to place and broadcast monitoring servers are different from place to place. Therefore, the requirement of national monitoring and broadcasting of advertisement delivery cannot be met, the related monitoring and broadcasting capacity cannot be provided from one uniform interface, and the uniform monitoring and broadcasting of national or multi-province advertisement delivery cannot be realized;
monitoring reports low trustworthiness: because the monitoring server is usually deployed in the system of the advertisement delivery host, the monitoring information received by the monitoring server is originated from the set-top box or the advertisement delivery system, and the set-top box or the advertisement delivery system is also controlled by the advertisement delivery host, and no independent third party participates in the monitoring. It is difficult for advertisers to rely on such curated information data, which is essentially given by the advertiser.
The third-party advertisement monitoring is independent of the advertisement delivering host and the advertisement client, and can carry out objective and fair third-party monitoring. The method can be used for carrying out neutral independent relevant analysis aiming at the advertisement result delivered by a certain enterprise to obtain the conclusion that whether the advertisement delivery medium is effective, whether the delivery time is correct, whether the advertisement frequency is proper, whether the advertisement content is complete and the like, and is a reliable system and method for an advertiser to learn the advertisement delivery effect. And the information is not from the set-top box, so that the information leakage risk is avoided. In addition, the third-party advertisement monitoring and broadcasting can also monitor the advertisements issued by competitors of the advertisers, and data reports such as delivery channels, effects, frequency and the like of the advertisements are obtained for the advertisers to refer to and deal with. The third party advertisement monitoring and broadcasting can also realize uniform advertisement monitoring and broadcasting supply to the whole country, and the advertisement monitoring and broadcasting can be packaged into atomic capability on a capability platform, so that service ports of all provinces and cities can be conveniently called.
Therefore, there is a need for a system and method to enable third party advertising monitoring.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter; nor is it intended to be used as an aid in determining or limiting the scope of the claimed subject matter.
The invention relates to a system for realizing third party monitoring and broadcasting, which comprises: the system comprises a log reporting module for receiving a release log from a release system, a log information processing and counting module for preprocessing the release log, a log buffering module and a monitoring and broadcasting forwarding module for forwarding the preprocessed log to a third party for monitoring and broadcasting.
The log reporting module comprises an FTP interface module and a unified interface module, and regularly receives the input logs in an intranet FTP transmission mode and a unified interface access mode respectively. The FTP file format includes a broadcast monitoring serial number, a broadcast monitoring device number, a uniform broadcast monitoring identification code, a broadcast monitoring timestamp, a broadcast monitoring type, an advertisement spot type, and an extensible spot. The FTP interface module comprises an FTP server and a log data automatic extraction module, the FTP server receives the release log, and the log data automatic extraction module scans the FTP server at regular time to acquire the release log and formats the release log into a standard text.
The log information processing and counting module comprises a data cleaning module, a sensitive data filtering module and a data counting module, wherein the data cleaning module is used for cleaning and normalizing data and unifying data files of logs into a consistent format; the sensitive data filtering module is used for filtering sensitive data in the log and encrypting the sensitive data; and the data statistics module is used for carrying out statistics and synchronization on the logs according to the statistics dimension.
The monitoring and broadcasting forwarding module comprises an automatic forwarding management module and a forwarding module, the automatic forwarding management module identifies third-party monitoring and broadcasting configuration according to the uniform identification monitoring and broadcasting codes in the preprocessed logs, and then the forwarding module sends the preprocessed logs to the corresponding third-party monitoring and broadcasting server.
The method for realizing third party monitoring and broadcasting comprises the following steps: collecting a release log from a release system in an API (application program interface) or FTP (file transfer protocol) file mode; buffering the collected release logs; preprocessing the input logs, including data cleaning, sensitive data filtering and encryption and data statistics, wherein the data cleaning comprises verifying whether the formats of the logs in batches are correct or not, analyzing each data in the batches one by one when the formats of the logs in the batches are abnormal, and searching for the abnormality; buffering the pre-processed logs; and forwarding the preprocessed logs to a third party monitoring and broadcasting, including identifying which third party monitoring and broadcasting server the data should be sent to according to monitoring and broadcasting codes of unified identification in the preprocessed logs, and sending the data to a monitoring and broadcasting service interface corresponding to the third party monitoring and broadcasting server in batches.
These and other features and advantages will become apparent upon reading the following detailed description and upon reference to the accompanying drawings. It is to be understood that both the foregoing general description and the following detailed description are explanatory only and are not restrictive of aspects as claimed.
Drawings
The present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which specific embodiments of the invention are shown.
FIG. 1 is a schematic block diagram of a system for implementing third party monitoring according to the present invention;
fig. 2 is an overall flow diagram of a method for implementing third party monitoring according to the present invention.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s).
Detailed Description
The present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which specific embodiments of the invention are shown. Various advantages and benefits of the present invention will become apparent to those of ordinary skill in the art upon reading the following detailed description of the specific embodiments. It should be understood, however, that the present invention may be embodied in various forms and should not be limited by the embodiments set forth herein. The following embodiments are provided so that the invention may be more fully understood. Unless otherwise defined, technical or scientific terms used herein shall have the ordinary meaning as understood by those of skill in the art to which this application belongs.
The advertisement includes, but is not limited to, an open screen advertisement, an interactive advertisement, and a click advertisement delivered by an IPTV advertisement system. The IPTV advertisement system is in an internal network of an IPTV service provider, and the third-party monitoring and broadcasting platform is in an external network relatively.
Shown schematically in fig. 1 within the dashed box is a system 100 for implementing third party overseeing according to the present invention. The system 100 receives advertisement delivery log data from the advertisement delivery system 200, processes the data, and forwards the processed data to the third party supervising server 300. The system 100 and the advertisement delivery system 200 for implementing third party monitoring are modules inside an IPTV provider (advertisement delivery owner), and the third party monitoring server 300 is located outside the IPTV provider (the division of the inside and the outside is indicated by dotted dashed lines in fig. 1).
The system 100 for implementing third party monitoring includes: a log reporting module 110 connected to the advertisement delivery system 200 in communication, a log buffering module 120, a log information processing and counting module 130, and a monitoring and forwarding module 140 connected to the external third party monitoring and broadcasting server 300 in communication.
■ the log reporting module 110 further includes an FTP interface module 111 and a unified interface module 112, which provides the function of collecting the advertisement monitoring information through multiple access methods, and can collect the advertisement delivery information directly uploaded by the advertisement delivery systems 200 across the country in real time. The advertisement delivery system 200 may upload the delivery log file information to the FTP interface module 111 at regular time (e.g. typically about 5 minutes) or send the delivery log file information to the unified interface module 112 in real time by using the intranet FTP transmission log file and the access of the unified access interface. And real-time synchronization is realized.
The FTP module 111 in the log reporting module 110 includes an FTP server and an automatic log data extraction module (not shown in fig. 1 for simplicity). The FTP server receives the delivery log file information from the advertisement delivery system 200 (the advertisement delivery systems in various places use independent FTP user accounts respectively), and the data format can be flexibly configured. The log data automatic extraction module scans the FTP server at regular time, acquires a log file, formats the log file into a standard text, uploads the standard text to the rockmq server in the log buffer module 120 through the key service, and waits for subsequent data processing of the log information processing and counting module 130.
The unified interface module 112 in the log reporting module 110 provides a multi-concurrent unified real-time log collection access interface through an interface server Nginx cluster, provides an API service for directly uploading data of local advertisement delivery systems in real time to deliver logs, and buffers the data to a rocktmq server in the log buffering module 120 to wait for subsequent data processing of the log information processing and statistics module 130.
■ the log buffer module 120 may include multiple rockmq servers to provide data buffering services for ad auditors to ensure data integrity.
■ the log information processing and statistics module 130 provides intelligent data file processing capability, and unifies and normalizes the data by automatically analyzing the uploaded log files or the log information uploaded by the interface. The log information processing and statistics module 130 includes a data cleaning module 131, a sensitive data filtering module 132, and a data statistics module 133.
The data cleaning module 131 provides flexible automatic file identification capability, can intelligently and regularly report data files with different formats in various places, unifies the log information of different advertisement delivery systems into a uniform format, and facilitates the processing of subsequent modules. The verification of the correct format of the log data is performed in a batch manner. If the log data format of the batch is abnormal, then the detailed analysis is carried out, the data in the batch are analyzed one by one, and the abnormality is searched. The batch processing mode ensures the high efficiency of data cleaning.
The sensitive data filtering module 132 can filter the sensitive information of the monitoring log, and encrypt some sensitive data related to the personal information leakage problem to ensure that the personal information is not leaked. Sensitive information typically includes information that may be directed to locating a particular person and certain data that may violate national or corporate information security regulations. The method of encryption is to convert the information into a cryptographic number letter or the like by any conceivable encryption algorithm.
The data statistics module 133 performs offline statistics on the data, and automatically performs statistics on the delivery log according to each statistical dimension (e.g., time, area). The module provides definition of statistical dimensions, completes statistical analysis at regular time through stream type operation Spark Streaming, and synchronizes statistical data to a MySQL database at regular time to facilitate query of business and technicians.
The data processed by the log information processing and counting module 130 enters the log buffering module 120 to wait for the transmission processing of the monitoring and forwarding module 140.
■ the supervised broadcast forwarding module 140 is the core module of the system for implementing third party supervision of the present invention. It further comprises an automatic forwarding management module 141 and a forwarding module 142.
The automatic forwarding management module 141 receives the data processed by the log information processing and counting module 130 from the log buffering module 120, and identifies which third party monitoring server should be sent to according to the uniform identifier monitoring code therein, i.e. identifies the third party monitoring configuration.
The forwarding module 142 sends the log to the corresponding third party monitoring server according to the configuration.
The module can be configured with third-party monitoring and broadcasting, and converts the releasing log of the original advertisement releasing system into third-party monitoring and broadcasting access, thereby ensuring that the system meets the real-time monitoring and broadcasting requirements of most third-party monitoring and broadcasting companies. And the real-time performance and high concurrency of the system are ensured, and the system load capacity of serving advertisement delivery systems in various cities at the same time is met.
Fig. 2 is an overall flow chart of a method for implementing third party monitoring according to the present invention, the method comprising the steps of:
s10, collecting advertisement putting logs;
s20, buffering the collected log data;
s30, log preprocessing, wherein the log preprocessing comprises substeps S31 data cleaning, S32 sensitive data filtering and S33 data statistics;
s40: buffering the preprocessed log data;
s50, forwarding the third party supervising server, wherein the sub-step S51 supervising code identification is included and S52 sends the log to the third party supervising server.
The method comprises the following specific steps:
■ at step S10, the log is received from the ad delivery system via an API or FTP file.
The FTP file format is as follows: the system comprises a broadcast monitoring serial number, a broadcast monitoring equipment number, a unified broadcast monitoring identification code, a broadcast monitoring timestamp, a broadcast monitoring type, an advertisement position type and an expandable position. Wherein:
■ broadcast sequence number: monitoring the unique serial number of the log;
■ Surveillance device number: an ID for identifying the supervising device;
■ uniformly supervises the identification code: for identifying a batch of IPTV advertisements;
■ monitoring timestamp: the standard second-level monitoring timestamp information identifies the IPTV advertisement release time;
■ Supercast type: the advertisement behavior type is refined;
■ ad spot type: self-defined advertisement position marks of various places;
■ extensible bits: the method is used for reporting the unique monitoring information of each region.
The API format parameters are: username, encrypted token, encrypted log information. Wherein:
■ user name of reported log, which is assigned to provinces and cities
■ encryption token: a 32-bit encrypted token, typically used to identify user authenticity
■ encrypt the log information: the log information generated by the encryption algorithm encrypts the character string. The content of the log information before encryption is the same as that of the FTP file form.
After the data is collected in the above two ways, the data is decrypted and buffered in step S20 to wait for the subsequent preprocessing.
■ in step S30, a multi-concurrency handling mechanism is employed to pre-process the log. The log data temporarily stored in the step S20 is subjected to a fast cleaning step S31, and then subjected to a sensitive information identification step S32 to determine whether there is violation information or sensitive personal information, and to filter related information.
Quick cleaning S31: and verifying whether the format of the log data is correct or not in batches. And if the format of the batch of log data is abnormal, performing detailed analysis, analyzing the batch of data one by one, and searching abnormal data. Meanwhile, wrong log data can be accumulated into a wrong record, so that later service management personnel can confirm the data quality and provide alarm information for related personnel at regular time. Batch processing, namely analyzing the batch one by one only when a certain batch has abnormal format, so that the fast and efficient cleaning can be ensured.
Sensitive information filtering S32: the method has the advantages that the dynamic sensitive information base is established, a rapid comparison query mechanism is provided in a memory database mode, the sensitive information filtering step is guaranteed not to consume too much time by establishing an asynchronous concurrent mechanism, and the real-time performance of log forwarding is guaranteed. (note: typically the timeliness required by the third party monitoring service is around 5-15 min).
In the preprocessing process, part of the statistical information is synchronously extracted, then the statistical analysis is periodically completed through the Streaming Spark Streaming (step S33), and the statistical data is periodically synchronized into the MySQL database for the customer and the administrator to call.
At step S40, the preprocessed data enters a new log data buffer to be subsequently forwarded to the third party supervising server.
■ in step S50, a scalable Spring Cloud service cluster is established, the preprocessed security data buffered in step S40 is read, and then a third party supervising service to which it should be sent is identified based on the uniformly identified supervising code in the log data (step S51). Then, the data is sent to the monitoring service interface of the corresponding third party monitoring server in batch (step S52), and the data is synchronously counted in the memory database, and a timing monitoring program is established to provide statistics (for example, in a short message manner) to the service personnel at regular time.
According to the system and the method for realizing third-party monitoring and broadcasting, the data security requirement of the third-party monitoring and broadcasting is met, the logs of the advertisement delivery system can reach a third-party monitoring and broadcasting platform in real time, the system and the method have high concurrency and high load capacity, and can adapt to national third-party monitoring and broadcasting.
The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present disclosure, and the present disclosure should be construed as being covered by the claims and the specification.
Claims (10)
1. A system for implementing third party monitoring, comprising:
the log reporting module is used for receiving the release log from the release system;
the log information processing and counting module is used for preprocessing the release log; and
and the monitoring and broadcasting forwarding module is used for forwarding the preprocessed logs to a third party monitoring and broadcasting.
2. The system of claim 1, further comprising a log buffering module for providing a data buffering service for the release log received by the log reporting module and the log preprocessed by the log information processing and statistics module.
3. The system of claim 1, wherein the log reporting module comprises an FTP interface module and a unified interface module, and the release log is received regularly in an intranet FTP transmission mode and a unified interface access mode, respectively.
4. The system of claim 3, wherein the FTP interface module comprises an FTP server and an automatic log data extraction module, the FTP server receives the release log, and the automatic log data extraction module scans the FTP server at regular time, acquires the release log and formats the release log into a standard text.
5. The system of claim 1, wherein the log information processing and statistics module comprises a data cleansing module, a sensitive data filtering module, and a data statistics module, wherein
The data cleaning module is used for cleaning and regulating data, and unifying data files of logs into a consistent format;
the sensitive data filtering module is used for filtering sensitive data in the log and encrypting the sensitive data;
and the data statistics module is used for carrying out statistics and synchronization on the logs according to the statistics dimension.
6. The system of claim 5, wherein:
the FTP file format comprises a broadcast monitoring serial number, a broadcast monitoring equipment number, a unified broadcast monitoring identification code, a broadcast monitoring timestamp, a broadcast monitoring type, an advertisement position type and an extensible position; and
the API file format includes a username, an encrypted token, and encrypted log information.
7. The system of claim 1, wherein the gatekeeper forwarding module comprises an automatic forwarding management module and a forwarding module, the automatic forwarding management module identifies a third party gatekeeper configuration according to a uniform identification gatekeeper code in the preprocessed log, and the forwarding module sends the preprocessed log to a corresponding third party gatekeeper server.
8. A method for implementing third party monitoring, comprising:
collecting a release log from a release system;
buffering the collected release logs;
preprocessing the release log, including data cleaning, sensitive data filtering and encrypting and data statistics;
buffering the pre-processed logs; and
and forwarding the preprocessed logs to a third-party monitoring and broadcasting server, wherein the third-party monitoring and broadcasting server to which the preprocessed logs should be sent is identified according to the monitoring and broadcasting code of the unified identifier in the preprocessed logs, and the data is sent to a monitoring and broadcasting service interface of the corresponding third-party monitoring and broadcasting server in batches.
9. The method of claim 8, wherein collecting the release log is performed by means of API or FTP file, wherein the FTP file format comprises a broadcast monitoring serial number, a broadcast monitoring device number, a unified broadcast monitoring identification code, a broadcast monitoring timestamp, a broadcast monitoring type, an advertisement spot type, and an extensible spot; and the API file format includes username, encrypted token, encrypted log information.
10. The method of claim 8, wherein pre-processing the release log comprises performing data cleansing on the release log, including verifying whether the log format is correct in batch, and analyzing each data in the batch one by one when the log format is abnormal to find out the abnormality.
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Application publication date: 20220816 |