CN104811769A - Online video-based interactive advertisement system - Google Patents
Online video-based interactive advertisement system Download PDFInfo
- Publication number
- CN104811769A CN104811769A CN201510207294.XA CN201510207294A CN104811769A CN 104811769 A CN104811769 A CN 104811769A CN 201510207294 A CN201510207294 A CN 201510207294A CN 104811769 A CN104811769 A CN 104811769A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an online video-based interactive advertisement system comprising a client and an advertisement server. The advertisement server comprises a registration module, a matching module, a mouse action capture module, an advertisement video playing and information acquisition module, an information collecting module and a judging module; the matching module displays user-preferred advertisement video to a user; the mouse action capture module captures mouse action and displays two options, namely feedback and continuing to play, on a display screen of a user terminal for the user to choose; the advertisement video playing and information acquisition module continues to play the advertisement video if the user chooses the option of continuing to play and displays an input dialog box on the display screen of the user terminal if the user chooses the option of feedback, the user inputs his or her comment through the input dialog box, and the comment acquired is stored in a storage; the information collecting module collects the acquired comment; the judging module judges the comment primarily. The system has the advantages that online advertisement video interactivity is improved and feedback information is received in real time.
Description
Technical field
The present invention relates to field of information networks, particularly, relate to a kind of interactive advertisement system of video Network Based.
Background technology
At present, along with the development of network broadband, Internet video substitutes traditional TV gradually, and increasing young man selects to watch program by Internet video.Therefore also increase in the spending on ads of Internet video thereupon.Network has stronger interactive compared with traditional TV, but it is also that optionally programme is to user that existing advertisement is play, but cannot learn that user is to the suggestion of advertisement and the suggestion to product in advertisement, as done shopping on network shopping mall, user can comment on the commodity bought, but cannot comment on the commodity of advertisement, and whether ad content meets the hobby of potential buyer, instant feedback can not be obtained.
Summary of the invention
The object of the invention is to, for the problems referred to above, propose a kind of interactive advertisement system of video Network Based, to realize increasing web advertisement video interactive, the advantage of real-time reception feedback information.
For achieving the above object, the technical solution used in the present invention is:
An interactive advertisement system for video Network Based, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user,
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Technical scheme of the present invention has following beneficial effect:
Technical scheme of the present invention, utilizes the interactive of Internet video, allows user can while advertisement is play, the suggestion of Real-time Feedback oneself, thus reaches and increase web advertisement video interactive, real-time reception feedback information object.
Embodiment
An interactive advertisement system for video Network Based, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user by information acquisition module,
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
And barrage control module is set in Advertisement Server, the comment of user can directly be passed through the information displaying of barrage on advertisement video by this barrage control module, and advertisement video being arranged barrage control button, user can select whether on advertisement video, show barrage according to this button.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (1)
1. an interactive advertisement system for video Network Based, is characterized in that, comprises client and Advertisement Server,
Described client is connected by the Internet with Advertisement Server;
Described Advertisement Server comprises,
Whether Registering modules, receive the username and password of user's input, and registered user name and verify;
Matching module, the search Keywords matching user preference nearest according to user, thus the advertisement video meeting user preference is shown to user by client;
Mouse action handling module, when advertisement video is play on the client, captures mouse action, when mouse clicks advertisement video, suspends advertisement video, and selects at display screen display feedback information and continuation broadcasting two options for user of user side;
Advertisement video is play and information acquisition module, as user selects to continue to play, then continue broadcast advertisement video, as user selects feedback information, by showing input dialogue frame on client display screen, the comment of oneself is inputted by dialog box by user, and the user comment of collection is stored into memory by information acquisition module;
Information collection module, collects the user comment information of collection, and the information of collection is classified to the comment of advertisement and garbage to the comment of product, user according to user,
Judge module, tentatively judges user comment information, and as concluded, it has larger help to advertisement improvement, then further judgement is done by the producer sending it to advertising man or promotion item.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207294.XA CN104811769A (en) | 2015-04-28 | 2015-04-28 | Online video-based interactive advertisement system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510207294.XA CN104811769A (en) | 2015-04-28 | 2015-04-28 | Online video-based interactive advertisement system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104811769A true CN104811769A (en) | 2015-07-29 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510207294.XA Pending CN104811769A (en) | 2015-04-28 | 2015-04-28 | Online video-based interactive advertisement system |
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| CN (1) | CN104811769A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109064915A (en) * | 2018-07-25 | 2018-12-21 | 佛山市高明曦逻科技有限公司 | Smart ads system |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| CN101071496A (en) * | 2006-05-10 | 2007-11-14 | 北京中青凯诚网络电视传媒有限公司 | Intelligent advertising playing method |
| CN101394533A (en) * | 2007-09-21 | 2009-03-25 | 周启平 | Video value added service system platform based on Flash and method thereof |
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
-
2015
- 2015-04-28 CN CN201510207294.XA patent/CN104811769A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| CN101071496A (en) * | 2006-05-10 | 2007-11-14 | 北京中青凯诚网络电视传媒有限公司 | Intelligent advertising playing method |
| CN101394533A (en) * | 2007-09-21 | 2009-03-25 | 周启平 | Video value added service system platform based on Flash and method thereof |
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109064915A (en) * | 2018-07-25 | 2018-12-21 | 佛山市高明曦逻科技有限公司 | Smart ads system |
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| EXSB | Decision made by sipo to initiate substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150729 |