CN106961636B - Commodity information recommendation method and device and electronic equipment - Google Patents
Commodity information recommendation method and device and electronic equipment Download PDFInfo
- Publication number
- CN106961636B CN106961636B CN201710101685.2A CN201710101685A CN106961636B CN 106961636 B CN106961636 B CN 106961636B CN 201710101685 A CN201710101685 A CN 201710101685A CN 106961636 B CN106961636 B CN 106961636B
- Authority
- CN
- China
- Prior art keywords
- video
- commodity information
- address
- key
- directory
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses a commodity information recommendation method, a commodity information recommendation device and electronic equipment, relates to the technical field of commodity information recommendation, and can solve the problem that the commodity information pushing precision is low in the existing commodity information recommendation method. The method comprises the following steps: receiving a request of a user for playing a video; determining the address of the video to be played by the user according to the request; determining a key field in the address according to the address of the video; sending the key fields to a server so that the server can inquire commodity information matched with the key fields from a pre-established database according to the key fields; and receiving the commodity information sent by the server, and recommending and displaying the commodity information. The invention is suitable for the technical field of commodity, advertisement and information push.
Description
Technical Field
The invention relates to the technical field of commodity information recommendation, in particular to a commodity information recommendation method and device and electronic equipment.
Background
The pop-up window type advertisement mode is an advertisement mode which is raised along with the development of the internet, and means that a very small dialog box window pops up on an interface when a user browses a webpage, watches a video and the like; with the development of internet technology and electronic commerce, advertisements can be used for showing commodities to users, and the users can enter a related e-commerce purchasing platform for direct purchase by clicking the commodity information pictures of the advertisements.
Currently, more and more advertisements are being incorporated into various types of application clients. For example: sports content type products are continuously new in recent years, new application clients appear in the fields of sports social contact, fitness, information, live broadcast and the like, good experience is brought to people, the user retention rate is improved, and huge commercial values are generated.
However, when the user uses the application client, for example: when a user watches television at a video application client, the screen pops up advertisement recommendation of clothes of the same style worn by characters related to a plot; the pushing basis is mainly to identify the images of the costumes of the dramas, search the costumes similar to the dramas in the product picture library and recommend the costumes, so that the purchase quantity or the unit quantity of the costumes is promoted; however, the pushing accuracy of the method of pushing the commodity information according to the image recognition is low.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for recommending commodity information, and an electronic device, which can improve accuracy of commodity information recommendation.
In a first aspect, an embodiment of the present invention provides a method for recommending commodity information, including: receiving a request of a user for playing a video; determining the address of the video to be played by the user according to the request; determining a key field in the address according to the address; sending the key fields to a server so that the server can inquire commodity information matched with the key fields from a pre-established database according to the key fields; receiving the commodity information sent by the server; and recommending and displaying the commodity information.
With reference to the first aspect, in a first implementation manner of the first aspect, the determining, according to the request, an address of a video to be played by a user includes: determining a network link address of a video to be played by a user according to the request;
wherein the determining a key field in the address according to the address of the video comprises: and extracting key fields from the network link address according to the network link address of the video.
With reference to the first implementation manner of the first aspect, in a second implementation manner of the first aspect, the network link address is a multi-level directory video address;
wherein, the extracting key fields from the network link address according to the network link address of the video comprises:
and extracting key fields in a key directory from the multilevel directory video address according to the multilevel directory video address of the video.
With reference to the second implementation manner of the first aspect, in a third implementation manner of the first aspect, the extracting, according to the multi-level directory video address of the video, a key field in a key directory from the multi-level directory video address includes:
and extracting key fields in all levels of directories after the network IP or the network domain name from the multi-level directory video addresses according to the multi-level directory video addresses of the videos.
With reference to the first aspect, in a fourth implementation manner of the first aspect, the recommending and displaying the commodity information includes: judging whether the recommendation condition is met; and if the recommendation condition is met, recommending and displaying the commodity information.
With reference to the fourth implementation manner of the first aspect, in a fifth implementation manner of the first aspect, the recommendation condition includes: and after the video is clicked and played, a time period with a preset length is passed.
With reference to the first aspect or any one of the first to fifth embodiments of the first aspect, in a sixth embodiment of the first aspect, the recommending and displaying the merchandise information includes: recommending and displaying the commodity information in a screen area outside a video playing window in a mobile terminal screen; wherein, the video playing window is used for playing the video.
With reference to the sixth implementation manner of the first aspect, in a seventh implementation manner of the first aspect, after the goods information is recommended to be displayed, the method further includes:
receiving clicks on the recommended and displayed commodity information;
and displaying the detailed information of the commodity information.
In a second aspect, an embodiment of the present invention provides a product information recommendation apparatus, including: the request receiving module is used for receiving a request of a user for playing a video; the address determining module is used for determining the address of the video to be played by the user according to the request; the field query module is used for determining a key field in the address according to the address of the video; the field sending module is used for sending the key field to a server so that the server can inquire commodity information matched with the key field from a pre-established database according to the key field; the commodity information receiving module is used for receiving the commodity information sent by the server; and the display module is used for recommending and displaying the commodity information.
With reference to the second aspect, in a first implementation manner of the second aspect, the address determining module is specifically configured to determine, according to the request, a network link address of a video to be played by a user;
the field determination module is specifically configured to extract a key field from the network link address according to the network link address of the video.
With reference to the first implementation manner of the second aspect, in a second implementation manner of the second aspect, the network link address is a multi-level directory video address;
the field determination module is specifically configured to extract a key field in a key directory from a multi-level directory video address of the video according to the multi-level directory video address.
With reference to the second implementation manner of the second aspect, in a third implementation manner of the second aspect, the field determination module is specifically configured to extract, according to the multi-level directory video address of the video, a key field in each level of directory after a network IP or a network domain name is extracted from the multi-level directory video address.
With reference to the second aspect, in a fourth embodiment of the second aspect, the display module includes: the condition judgment submodule is used for judging whether the recommendation condition is met;
and the display submodule is used for recommending and displaying the commodity information if the recommendation condition is met.
With reference to the fourth implementation manner of the second aspect, in a fifth implementation manner of the second aspect, the recommendation condition includes: and after the video is clicked and played, a time period with a preset length is passed.
With reference to the second aspect or any one of the first to fifth embodiments of the second aspect, in a sixth embodiment of the second aspect, the display module is specifically configured to recommend and display the commodity information in a screen area outside a video playing window in a screen of the mobile terminal; wherein, the video playing window is used for playing the video.
With reference to the sixth embodiment of the second aspect, in a seventh embodiment of the second aspect, the product information recommendation device further includes:
the instruction receiving module is used for receiving clicks of the recommended and displayed commodity information;
the display module is further used for displaying detailed information of the commodity information.
In a third aspect, an embodiment of the present invention provides a method for recommending commodity information, including: receiving a key field in an address of a video to be played by a user, which is sent by a client; according to the key fields, commodity information matched with the key fields is inquired from a pre-established database; wherein, the database stores the corresponding relation between the key field and the commodity information; and pushing the inquired commodity information to a client so that the client can recommend and display the commodity information.
With reference to the third aspect, in a first implementation manner of the third aspect, the receiving a key field in an address of a video to be played by a user, sent by a client, includes: and receiving key fields in a multi-level catalog video address of a video to be played by a user and in a key catalog, which are sent by a client.
With reference to the first implementation manner of the third aspect, in a second implementation manner of the third aspect, the receiving a key field in a key directory in a multi-level directory video address of a video to be played by a user, where the video address is sent by a client, includes: receiving key fields in multilevel directory video addresses of videos to be played by a user and in each level of directories behind a network IP or a network domain name, wherein the key fields are sent by a client;
the querying, according to the key field, the commodity information matched with the key field from a pre-established database includes: and according to the key fields in the catalogs at all levels behind the network IP or the network domain name, inquiring commodity information matched with the key fields in the catalogs at all levels behind the network IP or the network domain name from a pre-established database.
In a fourth aspect, an embodiment of the present invention provides a commodity information recommendation apparatus, including: the field receiving module is used for receiving a key field in an address of a video to be played by a user, which is sent by a client; the query module is used for querying the commodity information matched with the key field from a pre-established database according to the key field; wherein, the database stores the corresponding relation between the key field and the commodity information;
and the pushing module is used for pushing the inquired commodity information to a client so that the client can recommend and display the commodity information.
With reference to the fourth aspect, in a first implementation manner of the fourth aspect, the field receiving module is specifically configured to receive a key field in a key directory in a multi-level directory video address of a video to be played by a user, where the key field is sent by a client.
With reference to the first implementation manner of the fourth aspect, in a second implementation manner of the fourth aspect, the field receiving module is specifically configured to receive a key field in a multi-level directory video address of a video to be played by a user and in each level of directory after a network IP or a network domain name, where the key field is sent by a client;
the query module is specifically configured to query, from a pre-established database, commodity information that matches the key fields in each level of directory after the network IP or the network domain name, according to the key fields in each level of directory after the network IP or the network domain name.
In a fifth aspect, an embodiment of the present invention provides an electronic device, where the electronic device includes: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the electronic apparatus; the memory is used for storing executable program codes; the processor reads the executable program code stored in the memory to run a program corresponding to the executable program code, and is configured to execute the merchandise information recommendation method according to any one of the foregoing embodiments.
The commodity information recommendation method, the commodity information recommendation device and the electronic equipment can determine the address of a video to be played according to a video playing request of a user, determine the key field in the address according to the address of the video, send the key field to the server, enable the server to inquire commodity information matched with the key field according to the key field, receive the commodity information sent by the server, and recommend and display the commodity information, so that the accuracy of commodity information recommendation can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a first embodiment of a commodity information recommendation method according to the present invention;
FIG. 2 is a schematic structural diagram of a first embodiment of a merchandise information pushing device according to the present invention;
FIG. 3 is a flowchart illustrating a second embodiment of a merchandise information recommendation method according to the present invention;
FIG. 4 is a flowchart illustrating a second embodiment of the merchandise information recommendation device according to the present invention;
fig. 5 is a schematic structural diagram of an embodiment of an electronic device according to the present invention.
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
It should be understood that the described embodiments are only some embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the invention provides a commodity information recommendation method and a commodity information recommendation device, which can be applied to a video playing client application program (client for short) for playing contents such as live sports games, movies or television series, and the like, wherein the client application program can be operated on a mobile terminal such as a mobile phone which can be accessed to the Internet, and can also be operated on a desktop computer. The embodiment of the present invention is described by taking a video playing client application program running on a mobile phone as an example.
Example one
Fig. 1 is a flowchart illustrating a first embodiment of a method for recommending commodity information according to the present invention. As shown in fig. 1, the method of this embodiment may include:
In this embodiment, the video is a live video of a sports match or a video of a movie, a tv series, or the like.
In this embodiment, a video list may be provided in advance for a user, for example, various video types, video names, and the like are displayed on the video playing client interface, and a video search bar is further provided for searching related videos. The user can select from the video list and click to play the video desired to be viewed.
And step 102, determining the address of the video to be played by the user according to the request.
In this embodiment, the address of the video may be a local address or a network link address. When a user wants to play a certain video, the address of the video can be determined according to the storage path of the video.
The video address usually includes multiple levels of directory video addresses, each level of directory includes a field, and different levels of directories are separated by a separator. The network link addresses for an exemplary sports live video are as follows:
http：//jisutiyu.com/basketball/NBA/huojianvsyongshi
this address is the live video address of the "rocket team" VS "warrior team" in the NBA basketball game. Com, basketball, NBA, and huojianvsyingshi are fields.
And 103, determining a key field in the address according to the address of the video.
In this embodiment, the key field in the address is a field or a combination of fields that can uniquely identify the video, and as in the above-mentioned field, a combination of fields basketball, NBA, and huojianvsyingshi can uniquely identify the video.
As an alternative embodiment, in order to accurately extract the key fields in the key directory, the key fields in the key directory may be extracted from the multi-level directory video addresses according to the multi-level directory video addresses of the videos.
As an optional implementation manner, the key fields in each level of directory after the network IP or the network domain name can be extracted from the multi-level directory video address according to the multi-level directory video address of the video. The above fields basketball, NBA and huojianvsyingshi are key fields in each level of directory after the network domain name jisutiyu.com.
In this embodiment, when the video is a live video of a sports game, the key fields may include: the category of the game, the name of the game and the names of the teams participating in the game. It should be understood that the key fields may also include: the names of the players in the team participating in the game.
When the video is a movie or a tv series, the key fields may include: video category and video name. It should be understood that the key field may also include the hero name and/or the hero name in the video.
And 104, sending the key fields to a server so that the server can inquire commodity information matched with the key fields from a pre-established database according to the key fields.
In this embodiment, a database in which correspondence between commodity information and key fields is stored is previously established in the server. After receiving the key field sent by the client, the server can inquire the commodity information matched with the key field from the database and push the inquired commodity information to the client.
Taking the video as the live video of the rocket team VS warrior team in the NBA basketball game as an example, the commodity information may be selling information of commodities such as uniforms, limited version coats, signature coats and the like of the two teams.
And 105, receiving the commodity information sent by the server.
In this embodiment, the client receives the commodity information sent by the server.
And 106, recommending and displaying the commodity information.
In this embodiment, the client performs recommendation display on the received commodity information sent by the server.
In this embodiment, the client can perform the recommendation display after receiving the commodity information sent by the server. In order to reduce the disturbance to the user due to improper recommendation time, as an optional embodiment, the recommending and displaying the merchandise information may include: judging whether the recommendation condition is met; and if the recommendation condition is met, recommending and displaying the commodity information.
Wherein the recommendation condition may include: and after the video is clicked and played, a time period with a preset length is passed.
The time period with the preset length may be preset by an operator according to a specific video playing condition, for example, the time period with the preset length may be a time period from the video being played after being clicked to the end of the video being played.
When the video is a live video of a sports match, the time period with the preset length can be a time period from the time when the live video of the sports match is played by clicking to the time when the live video of the sports match starts to be played to the time when a middle field rest starts, or a time period from the time when the live video of the sports match is played by clicking to the time when the live video of the whole match ends.
When the video is a movie, the time period of the predetermined length may be a time period that elapses from the start of playing the movie after the movie is clicked to play to the end of playing the movie.
When the video is a tv series, the time period of the predetermined length may be a time period that elapses from when a episode of the tv series starts playing after being clicked to the end of playing of the episode of the tv series.
In this embodiment, as an optional embodiment, the commodity information may be recommended to be displayed in a screen area outside a video playing window in a screen of the mobile terminal, for example, in a screen area below the video playing window, so that a user is not disturbed to watch a video program normally.
In this embodiment, when a user watches a live video, for example, watches a game of "rocket team" VS "warrior team", the user wants to purchase a uniform jersey with a certain player of the rocket team, and can browse the commodity recommendation information about the local game in the area below the live video interface, find a favorite star jersey, and purchase the favorite star jersey.
In this embodiment, optionally, after recommending and displaying the commodity information, the method further includes: receiving clicks on the recommended and displayed commodity information; and displaying the detailed information of the commodity information. Specifically, when the commodity information is recommended to the user, the user can click the commodity information to enter a commodity information detail page, and the user can click to directly select a ball cover with a proper size for purchase; in addition, an artificial customer service window is arranged on the commodity information detail page, a user can also use the artificial customer service window to communicate with the artificial customer service to related purchase matters, and after the communication is good, the user can select collection or directly purchase to complete a transaction order; therefore, the user can buy the commodity of the user's mind while watching the video, and the satisfaction of the user is effectively improved.
In this embodiment, an address of a live sports game video to be played may be determined according to a request of a user for playing the live sports game video, a key field in the address may be determined according to the address, and the key field may be sent to a server, so that the server may query commodity information matched with the key field according to the key field, receive the commodity information sent by the server, and recommend and display the commodity information, thereby improving accuracy of recommending the commodity information related to the live sports game video.
Example two
Fig. 2 is a schematic structural diagram of a first embodiment of a merchandise information pushing device according to the invention. As shown in fig. 2, the apparatus of the present embodiment may include: the system comprises a request receiving module 11, an address determining module 12, a field determining module 13, a field sending module 14, a commodity information receiving module 15 and a display module 16; the request receiving module 11 is configured to receive a request of a user for playing a video; an address determining module 12, configured to determine, according to the request, an address of a video to be played by the user; a field determining module 13, configured to determine a key field in the address according to the address of the video; a field sending module 14, configured to send the key field to a server, so that the server queries, according to the key field, commodity information matched with the key field from a pre-established database; a commodity information receiving module 15, configured to receive the commodity information sent by the server; and the display module 16 is used for recommending and displaying the commodity information.
In this embodiment, as an optional embodiment, the address determining module 12 is specifically configured to determine, according to the request, a network link address of a video to be played by a user; the field determining module 13 is specifically configured to extract a key field from the network link address according to the network link address of the video.
In this embodiment, as an optional embodiment, the network link address is a multi-level directory video address;
the field determining module 13 is specifically configured to extract a key field in a key directory from a multi-level directory video address of the video according to the multi-level directory video address.
As an optional embodiment, the field determining module 13 is specifically configured to extract, according to the multi-level directory video address of the video, a key field in each level of directory after the network IP or the network domain name is extracted from the multi-level directory video address.
In this embodiment, as an optional embodiment, the display module 16 includes: a condition judgment submodule and a display submodule; the condition judgment submodule is used for judging whether the recommendation condition is met; and the display submodule is used for recommending and displaying the commodity information if the recommendation condition is met. Wherein the recommendation condition may include: and after the video is clicked and played, a time period with a preset length is passed.
In this embodiment, as an optional embodiment, the request receiving module 11 is specifically configured to receive a request of a user for playing a video through a screen of a mobile terminal; the display module 16 is specifically configured to recommend and display the commodity information in a screen area outside a video playing window in a screen of the mobile terminal; wherein, the video playing window is used for playing the video.
In this embodiment, as an optional embodiment, the commodity information recommending apparatus further includes: the instruction receiving module is used for receiving clicks of the recommended and displayed commodity information; the display module is further used for displaying detailed information of the commodity information.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 1, and the implementation principle and the technical effect are similar, which are not described herein again.
EXAMPLE III
Fig. 3 is a flowchart illustrating a second embodiment of a merchandise information recommendation method according to the present invention. Referring to fig. 3, an embodiment of the method for recommending commodity information according to the present invention can be applied to a server, and the method includes:
In this embodiment, the description of the key field in the address of the video to be played by the user is the same as the related description in the foregoing method embodiment, and is not repeated here.
As an optional implementation manner, the receiving a key field in an address of a video to be played by a user, sent by a client, includes: and receiving key fields in a multi-level catalog video address of a video to be played by a user and in a key catalog, which are sent by a client.
As an optional implementation manner, the receiving a key field in a key directory in a multi-level directory video address of a video to be played by a user sent by a client includes: and receiving key fields in the multi-level catalog video addresses of the videos to be played by the user and in the catalogs at all levels behind the network IP or the network domain name, which are sent by the client.
And step 302, inquiring commodity information matched with the key fields from a pre-established database according to the key fields.
In this embodiment, a database in which a correspondence relationship between the key field and the commodity information is stored is established in advance at the server. After the server receives the key field in the address of the video to be played by the user, which is sent by the client, the server queries matched commodity information in the database according to the key field.
As an optional implementation manner, in this embodiment, according to the key fields in each level of directory after the network IP or the network domain name, the commodity information matched with the key fields in each level of directory after the network IP or the network domain name is queried from a pre-established database.
In the commodity information recommendation method for the server side, a database storing the corresponding relation between key fields and commodity information is pre-established at the server side, when a user clicks a video to be watched, a client side sends the key fields in the address of the video to the server side, the server side inquires commodity information matched with the key fields in the database according to the key fields, pushes the inquired commodity information to the client side, and the client side recommends and displays the commodity information to the user; the accuracy of commodity information recommendation can be improved.
Example four
Fig. 4 is a schematic structural diagram of a second embodiment of the merchandise information pushing device according to the invention. As shown in fig. 4, the present embodiment provides a product information recommendation device, which is applicable to a server side, and the device includes: a field receiving module 21, a query module 22 and a pushing module 23; the field receiving module 21 is configured to receive a key field in an address of a video to be played by a user, where the address is sent by a client; the query module 22 is configured to query, according to the key fields, commodity information matched with the key fields from a pre-established database; wherein, the database stores the corresponding relation between the key field and the commodity information; and the pushing module 23 is configured to push the queried commodity information to a client, so that the client recommends and displays the commodity information.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 3, and the implementation principle and the technical effect are similar, which are not described herein again.
As an optional embodiment, the field receiving module 21 may be specifically configured to receive a key field in each level of directory after a network IP or a network domain name in a multi-level directory video address of a video to be played by a user sent by a client; the query module 22 is specifically configured to query, from a pre-established database, commodity information that matches the key fields in each level of directory after the network IP or the network domain name according to the key fields in each level of directory after the network IP or the network domain name.
Wherein, when the video is a live video of a sports match, the key fields include: the category of the game, the name of the game and the names of the teams participating in the game. It should be understood that the key fields may also include the names of players in the team participating in the game.
When the video is a movie video or a tv series video, the key fields include: video category and video name. It should be understood that the key field may also include the hero name and/or the hero name in the video.
EXAMPLE five
An embodiment of the present invention further provides an electronic device, fig. 5 is a schematic structural diagram of an embodiment of the electronic device of the present invention, and a flow of the embodiment shown in fig. 1 or fig. 3 of the present invention may be implemented, as shown in fig. 5, where the electronic device may include: the device comprises a shell 41, a processor 42, a memory 43, a circuit board 44 and a power circuit 45, wherein the circuit board 44 is arranged inside a space enclosed by the shell 41, and the processor 42 and the memory 43 are arranged on the circuit board 44; a power supply circuit 45 for supplying power to each circuit or device of the electronic apparatus; the memory 43 is used for storing executable program code; the processor 42 executes a program corresponding to the executable program code by reading the executable program code stored in the memory 43, and is configured to execute the merchandise information recommendation method according to any one of the foregoing embodiments. The electronic device may be a server, i.e. a device providing computing services, the server is configured to include a processor, a hard disk, a memory, a system bus, and the like, and the server is similar to a general computer architecture, but has high requirements on processing capability, stability, reliability, security, scalability, manageability, and the like due to the need to provide highly reliable services.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. The term "comprising", without further limitation, means that the element so defined is not excluded from the group consisting of additional identical elements in the process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments.
In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
For convenience of description, the above devices are described separately in terms of functional division into various units/modules. Of course, the functionality of the units/modules may be implemented in one or more software and/or hardware implementations of the invention.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (21)
1. A commodity information recommendation method is applied to a video playing client application program, and comprises the following steps:
receiving a request of a user for playing a video;
determining the address of the video to be played by the user according to the request;
determining a key field in the address according to the address of the video;
sending the key fields to a server so that the server can inquire commodity information matched with the key fields from a pre-established database according to the key fields;
receiving the commodity information sent by the server;
recommending and displaying the commodity information;
the recommending and displaying the commodity information comprises the following steps:
judging whether the recommendation condition is met;
and if the recommendation condition is met, recommending and displaying the commodity information.
2. The merchandise information recommendation method according to claim 1, wherein the determining an address of a video to be played by a user according to the request comprises: determining a network link address of a video to be played by a user according to the request;
wherein the determining a key field in the address according to the address of the video comprises: and extracting key fields from the network link address according to the network link address of the video.
3. The commodity information recommendation method according to claim 2, wherein the network link address is a multi-level catalog video address;
wherein, the extracting key fields from the network link address according to the network link address of the video comprises:
and extracting key fields in a key directory from the multilevel directory video address according to the multilevel directory video address of the video.
4. The merchandise information recommendation method according to claim 3, wherein the extracting key fields in a key catalog from the multi-level catalog video address according to the multi-level catalog video address of the video comprises:
and extracting key fields in all levels of directories after the network IP or the network domain name from the multi-level directory video addresses according to the multi-level directory video addresses of the videos.
5. The commodity information recommendation method according to claim 1, wherein the recommendation condition includes:
and after the video is clicked and played, a time period with a preset length is passed.
6. The merchandise information recommendation method according to any one of claims 1 to 5, wherein the recommending and displaying the merchandise information includes: recommending and displaying the commodity information in a screen area outside a video playing window in a mobile terminal screen; wherein, the video playing window is used for playing the video.
7. The merchandise information recommendation method according to claim 6, wherein after the merchandise information is recommended to be displayed, the method further comprises:
receiving clicks on the recommended and displayed commodity information;
and displaying the detailed information of the commodity information.
8. A commodity information recommendation apparatus applied to a video playback client application, the apparatus comprising:
the request receiving module is used for receiving a request of a user for playing a video;
the address determining module is used for determining the address of the video to be played by the user according to the request;
the field determining module is used for determining a key field in the address according to the address of the video;
the field sending module is used for sending the key field to a server so that the server can inquire commodity information matched with the key field from a pre-established database according to the key field;
the commodity information receiving module is used for receiving the commodity information sent by the server;
the display module is used for recommending and displaying the commodity information;
the display module comprises:
the condition judgment submodule is used for judging whether the recommendation condition is met;
and the display submodule is used for recommending and displaying the commodity information if the recommendation condition is met.
9. The merchandise information recommendation device according to claim 8,
the address determining module is specifically configured to determine, according to the request, a network link address of a video to be played by the user;
the field determination module is specifically configured to extract a key field from the network link address according to the network link address of the video.
10. The merchandise information recommendation device according to claim 9, wherein the network link address is a multi-level catalog video address;
the field determination module is specifically configured to extract a key field in a key directory from a multi-level directory video address of the video according to the multi-level directory video address.
11. The merchandise information recommendation device according to claim 10, wherein the field determination module is specifically configured to extract key fields in each level of directory after a network IP or a network domain name from the multi-level directory video address according to the multi-level directory video address of the video.
12. The commodity information recommendation device according to claim 8, wherein the recommendation condition includes: and after the video is clicked and played, a time period with a preset length is passed.
13. The merchandise information recommendation device according to any one of claims 8 to 12,
the display module is specifically used for recommending and displaying the commodity information in a screen area outside a video playing window in a mobile terminal screen; wherein, the video playing window is used for playing the video.
14. The merchandise information recommendation device according to claim 13, further comprising:
the instruction receiving module is used for receiving clicks of the recommended and displayed commodity information;
the display module is further used for displaying detailed information of the commodity information.
15. A commodity information recommendation method is applied to a video playing client application program, and comprises the following steps:
receiving a key field in an address of a video to be played by a user, which is sent by a client;
according to the key fields, commodity information matched with the key fields is inquired from a pre-established database; wherein, the database stores the corresponding relation between the key field and the commodity information;
pushing the inquired commodity information to a client side so that the client side can recommend and display the commodity information;
the recommending and displaying the commodity information comprises the following steps:
judging whether the recommendation condition is met;
and if the recommendation condition is met, recommending and displaying the commodity information.
16. The merchandise information recommendation method according to claim 15, wherein the receiving a key field in an address of a video to be played by a user sent by a client comprises:
and receiving key fields in a multi-level catalog video address of a video to be played by a user and in a key catalog, which are sent by a client.
17. The merchandise information recommendation method according to claim 16, wherein the receiving a key field in a key directory in a multi-level directory video address of a video to be played by a user sent by a client comprises: receiving key fields in multilevel directory video addresses of videos to be played by a user and in each level of directories behind a network IP or a network domain name, wherein the key fields are sent by a client;
the querying, according to the key field, the commodity information matched with the key field from a pre-established database includes: and according to the key fields in the catalogs at all levels behind the network IP or the network domain name, inquiring commodity information matched with the key fields in the catalogs at all levels behind the network IP or the network domain name from a pre-established database.
18. A commodity information recommendation apparatus applied to a video playback client application, the apparatus comprising:
the field receiving module is used for receiving a key field in an address of a video to be played by a user, which is sent by a client;
the query module is used for querying the commodity information matched with the key field from a pre-established database according to the key field; wherein, the database stores the corresponding relation between the key field and the commodity information;
the pushing module is used for pushing the inquired commodity information to a client so that the client can recommend and display the commodity information;
the display module comprises:
the condition judgment submodule is used for judging whether the recommendation condition is met;
and the display submodule is used for recommending and displaying the commodity information if the recommendation condition is met.
19. The merchandise information recommendation device according to claim 18,
the field receiving module is specifically configured to receive a key field in a key directory and in a multi-level directory video address of a video to be played by a user, where the key field is sent by a client.
20. The merchandise information recommendation device according to claim 19,
the field receiving module is specifically used for receiving key fields in the multilevel directory video addresses of videos to be played by the user and in each level of directories behind the network IP or the network domain name, which are sent by the client;
the query module is specifically configured to query, from a pre-established database, commodity information that matches the key fields in each level of directory after the network IP or the network domain name, according to the key fields in each level of directory after the network IP or the network domain name.
21. An electronic device, characterized in that the electronic device comprises: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the electronic apparatus; the memory is used for storing executable program codes; the processor executes a program corresponding to the executable program code by reading the executable program code stored in the memory, for executing the merchandise information recommendation method according to any one of the preceding claims 1 to 7 or 15 to 17.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710101685.2A CN106961636B (en) | 2017-02-23 | 2017-02-23 | Commodity information recommendation method and device and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710101685.2A CN106961636B (en) | 2017-02-23 | 2017-02-23 | Commodity information recommendation method and device and electronic equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN106961636A CN106961636A (en) | 2017-07-18 |
| CN106961636B true CN106961636B (en) | 2020-03-24 |
Family
ID=59480947
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710101685.2A Active CN106961636B (en) | 2017-02-23 | 2017-02-23 | Commodity information recommendation method and device and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106961636B (en) |
Families Citing this family (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107704560B (en) * | 2017-09-21 | 2021-02-23 | 星潮闪耀移动网络科技（中国）有限公司 | Information recommendation method, device and equipment |
| CN108038147A (en) * | 2017-11-29 | 2018-05-15 | 努比亚技术有限公司 | A kind of recommendation method, terminal and computer-readable recording medium |
| CN110213307B (en) * | 2018-02-28 | 2021-12-21 | 腾讯科技（深圳）有限公司 | Multimedia data pushing method and device, storage medium and equipment |
| CN109788344A (en) * | 2019-01-30 | 2019-05-21 | 四川省有线广播电视网络股份有限公司 | Intelligent sound pop-up additional information launches design method |
| CN112150227A (en) * | 2019-06-28 | 2020-12-29 | 北京京东尚科信息技术有限公司 | Commodity recommendation method, system, device and medium |
| CN110807665A (en) * | 2019-10-31 | 2020-02-18 | 深圳市云积分科技有限公司 | Method and device for improving conversion rate of marketing commodities |
| CN110932964A (en) * | 2019-11-26 | 2020-03-27 | 维沃移动通信有限公司 | Information processing method and device |
| CN111970523B (en) * | 2020-08-13 | 2022-09-09 | 北京达佳互联信息技术有限公司 | Information display method, device, terminal, server and storage medium |
| CN112450659A (en) * | 2020-11-10 | 2021-03-09 | 在线场景(北京)科技有限公司 | Exhibition merchant platform capable of selecting reception |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101311934A (en) * | 2008-06-30 | 2008-11-26 | 腾讯科技（深圳）有限公司 | Medium player based key words content issue method and system |
| CN102629273A (en) * | 2012-03-19 | 2012-08-08 | 奇智软件（北京）有限公司 | Advertising information pushing method based on browser, device and browser system |
| CN103327049A (en) * | 2012-03-22 | 2013-09-25 | 腾讯科技（深圳）有限公司 | Rich content pushing method and system based on browser address bar |
| CN103533009A (en) * | 2013-01-06 | 2014-01-22 | Tcl集团股份有限公司 | Method and system of realizing audio and video recommendation based on Web technology |
| CN105812836A (en) * | 2016-03-07 | 2016-07-27 | 北京奇虎科技有限公司 | VPN based video advertisement blocking method and device |
| CN105847882A (en) * | 2016-03-30 | 2016-08-10 | 乐视控股（北京）有限公司 | Method, mobile terminal and system for pushing related commodity information of television program |
| CN106055710A (en) * | 2016-07-01 | 2016-10-26 | 传线网络科技（上海）有限公司 | Video-based commodity recommendation method and device |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JPH01295363A (en) * | 1988-05-23 | 1989-11-29 | Yamato Denki Eng Kk | Method and device for transmission/retrieval of commodity information |
| US20140351079A1 (en) * | 2013-05-24 | 2014-11-27 | University College Dublin | Method for recommending a commodity |
-
2017
- 2017-02-23 CN CN201710101685.2A patent/CN106961636B/en active Active
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101311934A (en) * | 2008-06-30 | 2008-11-26 | 腾讯科技（深圳）有限公司 | Medium player based key words content issue method and system |
| CN102629273A (en) * | 2012-03-19 | 2012-08-08 | 奇智软件（北京）有限公司 | Advertising information pushing method based on browser, device and browser system |
| CN103327049A (en) * | 2012-03-22 | 2013-09-25 | 腾讯科技（深圳）有限公司 | Rich content pushing method and system based on browser address bar |
| CN103533009A (en) * | 2013-01-06 | 2014-01-22 | Tcl集团股份有限公司 | Method and system of realizing audio and video recommendation based on Web technology |
| CN105812836A (en) * | 2016-03-07 | 2016-07-27 | 北京奇虎科技有限公司 | VPN based video advertisement blocking method and device |
| CN105847882A (en) * | 2016-03-30 | 2016-08-10 | 乐视控股（北京）有限公司 | Method, mobile terminal and system for pushing related commodity information of television program |
| CN106055710A (en) * | 2016-07-01 | 2016-10-26 | 传线网络科技（上海）有限公司 | Video-based commodity recommendation method and device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN106961636A (en) | 2017-07-18 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106961636B (en) | Commodity information recommendation method and device and electronic equipment | |
| US11438665B2 (en) | User commentary systems and methods | |
| US7890380B2 (en) | Method, system, and computer readable medium for implementing sales of products using a trace of an object | |
| US9066130B1 (en) | Standardizing video content for use in generating an advertising overlay | |
| CN104821963B (en) | Recommendation information methods of exhibiting and device | |
| US8180688B1 (en) | Computer-readable medium, system, and method for item recommendations based on media consumption | |
| US20150058874A1 (en) | Method and Device for Setting Properties | |
| US20090164419A1 (en) | Video quality measures | |
| CN103475909B (en) | IPTV online shopping implementation method, client and ad manager | |
| US20130090163A1 (en) | System and method of generating customized recommendations and settings | |
| US11284168B2 (en) | Presenting information on similar objects relative to a target object from a plurality of video frames | |
| KR20120128511A (en) | System and method for providing information on product exposed | |
| JP2002374506A (en) | Information acquisition method, information acquisition system, medium and program | |
| KR20160027486A (en) | Apparatus and method of providing advertisement, and apparatus and method of displaying advertisement | |
| JP2022135870A (en) | Device, method, and program for analyzing effect of television commercials | |
| US20160247192A1 (en) | Systems and methods for dynamic content presentation | |
| CN108322782B (en) | Method, device and system for pushing multimedia information | |
| CN105844494A (en) | Data association method and apparatus | |
| AU2017204365B2 (en) | User commentary systems and methods | |
| KR20090002020A (en) | Method and system for providing ad keyword from nominated search words related to broadcast program in iptv environment | |
| JP2002245330A (en) | Method of acquiring information of advertisement or the like by utilizing internet | |
| AU2017200755A1 (en) | User commentary systems and methods | |
| CN115834945A (en) | Information flow advertisement display method and device, electronic equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |