CN105847882A - Method, mobile terminal and system for pushing related commodity information of television program - Google Patents
Method, mobile terminal and system for pushing related commodity information of television program Download PDFInfo
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- CN105847882A CN105847882A CN201610195423.2A CN201610195423A CN105847882A CN 105847882 A CN105847882 A CN 105847882A CN 201610195423 A CN201610195423 A CN 201610195423A CN 105847882 A CN105847882 A CN 105847882A
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- mobile terminal
- merchandise news
- information
- programme
- server
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
Abstract
The present invention relates to the field of information technologies, and discloses a method, a mobile terminal and a system for pushing the related commodity information of a television program. The method comprises the steps of recognizing the program information of a television program that is currently played on an intelligent television by means of the mobile terminal; acquiring the commodity information corresponding to the program information from a server by means of the mobile terminal; and displaying the commodity information in real time by means of the mobile terminal. The related commodity information of a plurality of program information is pre-stored in the server. According to the technical scheme of the invention, the related commodity information of the television program that is currently played on the intelligent television can be pushed to a user by means of a handset or other mobile terminals. Therefore, the user can view the commodity information while watching the television program. In this way, not only merchants can promote commodities, but also users have better shopping experiences.
Description
Technical field
The present invention relates to areas of information technology, in particular it relates to a kind of associated articles pushing TV programme
The method of information, mobile terminal and system.
Background technology
Along with the development of information technology, intelligent television has become the trend trend of television set development, and it can
Bring the individualized experience that user enriches, which includes the purchase experiences of internet type.As it is shown in figure 1,
Intelligent television can provide a user with special shopping desktop, and shows commodity at this shopping table user oriented
The merchandise newss such as A, commodity B, commodity C, commodity D, user clicks on the picture of corresponding commodity,
Know more detailed merchandise news.
But, this more passive by the way of shopping table user oriented pushes merchandise news, it pushes
Merchandise news to be not necessarily user required.It addition, for some hot broadcast TV programme, such as before
" the Mi month passes ", user often produces interest, business to the food of dramatis personae, clothing, headwear etc.
Family also can thus derive corresponding periphery commodity, such as Mi wine.Usually, user needs watching certain
After TV programme, obtain periphery commodity by Webpage search, shopping APP or TV shopping desktop
Information, thus there is bigger time difference, time this between viewing program and acquisition periphery merchandise news
Between difference be significant adverse to businessman and promote commodity to user, also affect the purchase experiences of user.Additionally, it is existing
Technology also has the technical scheme being pushed periphery merchandise news by pop-up to user, this kind of technical scheme to exist
Internet video is more ripe in playing, if but applied to the intelligent television shared of the whole family, must
User is watched TV and produces impact, bring bad Consumer's Experience.
In this case, businessman can wish, while user's TV reception, to push week to user
The information of limit commodity, the interest of the user that can fit, be also beneficial to promote commodity, and user also be intended to can
With " seeing while buy ", and neither affect.
Summary of the invention
It is an object of the invention to provide a kind of method of associated articles information pushing TV programme, move eventually
End and system, for realizing while user utilizes intelligent television viewing program, push and institute to user
State the merchandise news of programme information association.
To achieve these goals, the present invention provides the side of a kind of associated articles information pushing TV programme
Method, the method includes: the programme information of the TV programme that mobile terminal identification intelligent TV is currently playing;
Mobile terminal obtains the merchandise news corresponding to described programme information from server;And mobile terminal is real
Time show described merchandise news;Wherein, described server is previously stored with the association business of various kinds of programs information
Product information.
Preferably, the programme information bag of the TV programme that described mobile terminal identification intelligent TV is currently playing
Include: mobile terminal sends the request of the programme information identifying currently playing TV programme to intelligent television;
After intelligent television receives the request that described mobile terminal sends, capture the identity of currently playing TV programme
Information, and described identity information is returned to described mobile terminal;And described mobile terminal is from described clothes
Business device obtains the programme information matched with described identity information.
Preferably, described mobile terminal obtains the merchandise news corresponding to described programme information from server
Including: mobile terminal sends described programme information and the request of requirement propelling movement merchandise news to server;
Server is according to the merchandise news of described programme information coupling correspondence, and described merchandise news is returned to institute
State mobile terminal.
Preferably, merchandise news described in described mobile terminal real-time exhibition includes: described mobile terminal is by institute
State merchandise news be integrated in the page showing described programme information enter real-time row show.
Preferably, described mobile terminal obtains the merchandise news corresponding to described programme information from server
Including: described server pushes the programme information corresponding with merchandise news to described mobile terminal;Described shifting
Dynamic terminal is in the currently playing TV Festival of the programme information of described server push and the intelligent television of identification
When purpose programme information is consistent, receive the business corresponding with described programme information of described server push
Product information.
Preferably, merchandise news described in described mobile terminal real-time exhibition includes: described mobile terminal is setting
Fix time merchandise news described in interior real-time exhibition, or merchandise news described in described mobile terminal real-time exhibition
Replaced to this merchandise news by next merchandise news.
Preferably, the method also includes: mobile terminal passes through shown merchandise news and buys corresponding business
Product.
Present invention also offers a kind of mobile terminal, this mobile terminal includes: programme information identification module,
Programme information for the currently playing TV programme of identification intelligent TV;Merchandise news acquisition module, uses
In obtaining the merchandise news corresponding to described programme information from server;And merchandise news displaying mould
Block, for merchandise news described in real-time exhibition;Wherein, described server prestores various kinds of programs letter
The merchandise news of breath.
Preferably, described merchandise news acquisition module includes: send submodule, for sending to server
Described programme information and requirement push the request of merchandise news;And first receive submodule, be used for connecing
Receive the corresponding merchandise news that server mates according to described programme information.
Preferably, described merchandise news acquisition module includes: second receives submodule, is used for receiving described
The programme information corresponding with merchandise news of server push;And the 3rd receive submodule, in institute
The intelligent television of the programme information and described programme information identification module identification of stating server push is currently broadcast
When the programme information of the TV programme put is consistent, receive described server push and described programme information pair
The merchandise news answered.
Preferably, this mobile terminal also includes: shopping support module, for passing through shown commodity letter
Breath buys corresponding commodity
Preferably, described mobile terminal is intelligent remote controller, smart mobile phone, panel computer, notebook electricity
Any one in brain and wearable smart machine.
Technical scheme additionally provides the system of a kind of associated articles information pushing TV programme,
This system includes: above-mentioned mobile terminal;And server, described for returning to described mobile terminal
The merchandise news of programme information.
By technique scheme, the invention has the beneficial effects as follows: the present invention can be mobile whole at mobile phone etc.
Push the periphery merchandise news of its TV programme passing through intelligent television viewing to user on end, thus real
Existing " seeing while buy ", not only improves businessman and promotes commodity, bring more preferable purchase experiences to user again.
Other features and advantages of the present invention will be described in detail in detailed description of the invention part subsequently.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and constitutes the part of description, with
Detailed description below is used for explaining the present invention together, but is not intended that limitation of the present invention.?
In accompanying drawing:
The schematic diagram of the shopping desktop that Fig. 1 provides for intelligent television in prior art;
Fig. 2 is the stream of the method for the associated articles information of the propelling movement TV programme in embodiments of the invention one
Journey schematic diagram;
Fig. 3 is the TV programme that in embodiments of the invention one, mobile terminal identification intelligent TV is currently playing
The schematic flow sheet of programme information;
Fig. 4 is the stream of the programme information identifying currently playing TV version program in embodiments of the invention one
Journey schematic diagram;
Fig. 5 is the stream of the programme information identifying currently playing carousel platform program in embodiments of the invention one
Journey schematic diagram;
Fig. 6 is the stream of the programme information identifying currently playing information source program in embodiments of the invention one
Journey schematic diagram;
Fig. 7 is that in embodiments of the invention one, mobile terminal obtains the flow process of merchandise news from server and shows
It is intended to;
Fig. 8 is the page details exemplary plot showing resident merchandise news in embodiments of the invention one;
Fig. 9 is to realize the schematic flow sheet that resident merchandise news is shown in embodiments of the invention one;
Figure 10 is to realize the schematic flow sheet that interim merchandise news is shown in embodiments of the invention one;
Figure 11 is the structural representation of the mobile terminal in embodiments of the invention two;
Figure 12 is the structural representation of the mobile terminal in other embodiments of the present invention;
Figure 13 is that the structure of the system of the associated articles information pushing TV programme in the embodiment of the present invention is shown
It is intended to.
Description of reference numerals
1 programme information identification module 2 merchandise news acquisition module
3 merchandise news display modules 4 are done shopping support module
21 send submodule 22 first receives submodule
23 second receive submodule 24 the 3rd receives submodule
Detailed description of the invention
Below in conjunction with accompanying drawing, the detailed description of the invention of the present invention is described in detail.It should be appreciated that
Detailed description of the invention described herein is merely to illustrate and explains the present invention, is not limited to this
Bright.
The overall invention thinking of technical scheme is: set up the logical of mobile terminal and intelligent television
Letter, identifies the programme information of the currently playing TV programme of intelligent television by mobile terminal, then from clothes
Business device obtains the merchandise news corresponding to this programme information, and demonstrates that these commodity are believed in the terminal
Breath so that user can " see while buy ".
Based on this invention thinking, introduce the specific embodiment realizing technical scheme in detail below.
Embodiment one
As in figure 2 it is shown, a kind of method that the present embodiment proposes associated articles information pushing TV programme,
The method includes:
Step S1, the programme information of the TV programme that mobile terminal identification intelligent TV is currently playing.
Step S2, mobile terminal obtains the merchandise news corresponding to described programme information from server.
Step S3, merchandise news described in mobile terminal real-time exhibition.
Wherein, described server is previously stored with the associated articles information of various kinds of programs information.
Additionally, the method can further include:
Step S4, mobile terminal passes through shown merchandise news and buys corresponding commodity.
In step sl, the communication setting up between mobile terminal and intelligent television, the present embodiment are first had to
In be preferably based on DLAN (Digital Living Network Alliance, DLNA) and build
Vertical described mobile terminal and the communication of described intelligent television.
Further, as it is shown on figure 3, described step S1 specifically includes:
Step S11, mobile terminal sends the program letter identifying currently playing TV programme to intelligent television
The request of breath.
Step S12, after intelligent television receives the request that described mobile terminal sends, captures currently playing
The identity information of TV programme, and described identity information is returned to described mobile terminal.
Step S13, described mobile terminal obtains from described server and to match with described identity information
Programme information.
Wherein, intelligent television mainly can play program, i.e. signal source program and video end by two ways
Program, signal source program refers to the program of each television station by real-time play such as Gehua Cable, video end
Program then refers to that matchmaker based on intelligent television manufacturer self provides the video frequency program play in storehouse and (is similar to by net
Network video or video APP play the mode of program), it is divided into the most again TV version program and carousel platform program.
Above-mentioned steps S12 shows that intelligent terminal identifies the programme information mistake of currently playing TV programme
Journey, but for TV version program, carousel platform program and signal source program, corresponding implementation detail is the most not
With.
1) TV version program
As shown in Figure 4, for TV version program, identify that the main flow process of currently playing program is:
At intelligent television end, the program that intelligent television identification is currently playing, and the identity information of broadcast program
To the platform that itself and mobile terminal are mutual, identity information is broadcast to described mobile whole by this platform
End.Wherein, the identity information of broadcast includes TV signal tvSignal, channel designation, channel ID, joint
Mesh title, video identification VID and audio identification AID, wherein tvSignal, channel designation and channel ID
It is string (character string).
At mobile terminal, it is judged that whether tvSignal is program request, if being then identified as TV version program, and
Obtain programm name and the VID/AID of currently playing TV version program simultaneously, mobile terminal again based on
Programm name and VID/AID obtain the programme information of currently playing TV version program (figure from server
Sheet and word etc.).Wherein, the communication between mobile terminal and server can be realized by cloud interface,
Preferably employ lecloud interface (i.e. happy regarding cloud interface).
2) carousel platform program
As it is shown in figure 5, for carousel platform program, identify that the main flow process of currently playing program is:
At intelligent television end, the program that intelligent television identification is currently playing, and broadcast identity information to its with
On the platform that mobile terminal is mutual, by this platform, identity information is broadcast to described mobile terminal.Wherein,
Broadcast identity information include tvSignal, channel designation, channel ID, type type, programm name and
Video identification VID, wherein tvSignal, channel designation, channel ID, type are string (character
String).
At mobile terminal, it is judged that whether parameter tvSignal is carousel, if being then identified as carousel platform program,
And obtaining programm name and the VID of currently playing carousel platform program simultaneously, mobile terminal is again based on joint
Mesh title and VID obtain the programme information of currently playing carousel platform program from server.
3) signal source program
As shown in Figure 6, for signal source program, identify that the main flow process of currently playing program is:
At intelligent television end, the program that intelligent television identification is currently playing, and broadcast identity information to its with
On the platform that mobile terminal is mutual, by this platform, identity information is broadcast to described mobile terminal.Wherein,
The identity information of broadcast includes tvSignal, link action message Action:com.kuyun.identifer.info
With station symbol title tvname, wherein tvSignal and tvname is string (character string).
At mobile terminal, it is judged that whether parameter tvSignal is signal source program, if then based on tvname
Allocating conventional network interface is to obtain programm name and the VID of currently playing TV programme, i.e. based on platform
Mark, obtains programm name and VID in the way of internet hunt.Then, mobile terminal is again based on program
Title and VID obtain the programme information of currently playing signal source program from server.
Further, in step s 13, for different types of program, mobile terminal is sent out to server
The identity information sent also differs, and as described previously for TV version program, the identity information of transmission includes
Programm name and VID/AID;For carousel platform program and signal source program, the identity information bag of transmission
Include programm name and VID.
Additionally, in the present embodiment, for video end program, described server is equivalent to intelligent television manufacturer
The matchmaker of self provides storehouse server, the storage of its identity-based information real-time update TV version program and carousel platform
The programme details of program.For signal source program, described server is in advance or in real time from each television station official
The channels such as net know program or the details of currently playing program of its pre-broadcasting, and correspondence is stored as program
Information.
Further, after mobile terminal identifies programme information, perform step S2, as it is shown in fig. 7,
Described step S2 specifically includes:
Step S21, mobile terminal sends described programme information to server and requires to push merchandise news
Request.
Step S22, server mates corresponding merchandise news according to described programme information, and by described business
Product information returns to described mobile terminal.
Wherein, the merchandise news of the present embodiment can be described merchandise news include resident merchandise news and/
Or interim merchandise news.
Resident merchandise news refers to show in step s3 in the page of merchandise news adds a hurdle information
The information of the periphery commodity of display.The page details shown about step S3 as shown in Figure 8, " week
Limit commodity " hurdle is i.e. used for showing resident merchandise news, wherein the icon of display of commodity, title, original cost,
Present prices etc., click on commodity picture and can jump to the webpage of commodity (method using built-in webview adds
Carry web displaying, do not jump out application), concrete exhibition method is set by mutual and vision requirement
Meter.
Fig. 9 shows basic procedure based on step S21-step S22, and mobile terminal obtains from server
And show the specific implementation process residing merchandise news, and including: at mobile terminal, enter and illustrate that program is believed
The page of the details of breath, and the request obtaining resident merchandise news is sent to described server, and based on joint
Mesh AID calling interface to obtain resident items list from server, is i.e. equivalent to obtain according to program identification
Purchase card sheet items list.At server end, according to the request of mobile terminal, send this program corresponding
Resident items list, to mobile terminal, includes commodity ID including the merchandise news in resident items list
Information wareID, trade name wareName, original cost Price, present price cutPrice, Icon and commodity
Details link wareDetailUrl, commodity purchasing link etc..Then, then at mobile terminal, according to resident
Information in items list, represents merchandise news by mode from the new to the old, from left to right, to realize
Illustrate that the page of the details of programme information shows resident commodity, when clicking on the icon of a certain resident commodity,
Commodity details page is entered by url.
Interim merchandise news refers to during user watches TV, and mobile terminal receives push interface
The field of active push, including channel ID and commodity ID, transfers interface according to commodity ID and obtains
Merchandise news, and the time set is shown at mobile terminal, the present embodiment is preferably chatting at mobile terminal
It page is shown 30s, or until is replaced by next merchandise news.
Figure 10 shows basic procedure based on step S21-step S22, and mobile terminal obtains from server
Take and show the specific implementation process of interim merchandise news, including: first, server is connect by push
Mouth is actively to the programme information that mobile terminal propelling movement merchandise news and merchandise news are corresponding;Then, mobile whole
The TV programme that the programme information of server push described in end comparison is currently playing with the intelligent television of identification
Programme information the most consistent time, if unanimously, then receive believing with described program of described server push
The merchandise news that breath is corresponding, if inconsistent, then abandons the merchandise news that this programme information is corresponding;Finally,
Mobile terminal merchandise news based on acquisition again obtains from server and shows commodity details, including commodity
Icon, title, original cost, present price etc..Wherein, show that the mode of commodity details includes: if mobile terminal
At running background, then point out interim merchandise news on message hurdle, otherwise can be at the Chat page of mobile terminal
Middle displaying, when interim merchandise news is shown at Chat page, if group chat floating layer is pulled up at that time, then
Arrange revolving horse lantern on top to show.Concrete exhibition method is designed by mutual and vision requirement.
Further, because of merchandise news include commodity id information wareID, trade name wareName,
Original cost Price, present price cutPrice, Icon and commodity details link wareDetailUrl, commodity purchasing chain
Connect, thus can be shown by the way of commodity details page at mobile terminal.Further, exist
In step S4, mobile terminal is by being operable to buy corresponding commodity at commodity details page, such as
It is linked into commodity purchasing interface by commodity purchasing, thus watches the most just can purchasing of TV programme
Buy the periphery commodity of these TV programme.
Embodiment two
Send out based on identical with the method for a kind of associated articles information pushing TV programme of embodiment one
Bright thinking, the present embodiment proposes a kind of mobile terminal, and as shown in figure 11, this mobile terminal includes:
Programme information identification module 1, for the programme information of the currently playing TV programme of identification intelligent TV;
Merchandise news acquisition module 2, for obtaining the merchandise news corresponding to described programme information from server;
And merchandise news display module 3, for merchandise news described in real-time exhibition;Wherein, described server
In prestore the merchandise news of various kinds of programs information.Also include additionally, described mobile terminal is preferably:
Shopping support module 4, it buys corresponding commodity for passing through shown merchandise news.
It is further, also shown in FIG. 11, corresponding to embodiment one obtains resident merchandise news
Technical scheme, described merchandise news acquisition module 2 may include that transmission submodule 21, for service
Device sends described programme information and requires to push the request of merchandise news;And first receive submodule
22, for receiving the corresponding merchandise news that server mates according to described programme information.
In the present embodiment, described mobile terminal can be intelligent remote controller, smart mobile phone, panel computer,
Any one in notebook computer and wearable smart machine.
It addition, corresponding to the technical scheme obtaining interim merchandise news in embodiment one, Figure 12 shows
The structure of the mobile terminal in other embodiments of the present invention, it is relative to the mobile terminal shown in Figure 11,
Described merchandise news acquisition module 2 can also include: second receives submodule 23, is used for receiving described clothes
The programme information corresponding with merchandise news that business device pushes;And the 3rd receive submodule 24, in institute
The intelligent television of the programme information and described programme information identification module identification of stating server push is currently broadcast
When the programme information of the TV programme put is consistent, receive described server push and described programme information pair
The merchandise news answered.
In other embodiments of embodiment two and the present invention, each functional module of mobile terminal and embodiment one
The detailed description of the invention corresponding to each step same or similar, therefore do not repeat them here.
It addition, other embodiments of the present invention give a kind of associated articles information pushing TV programme
System, as shown in figure 13, this system includes: the above-mentioned mobile terminal related to;And server, use
In the merchandise news returning described programme information to described mobile terminal.The function of this server is real with concrete
Execute process identical with the server in embodiment one, and described mobile terminal and described intelligent television communication.
In sum, the side of the associated articles information of the propelling movement TV programme that embodiments of the invention are provided
Method, mobile terminal and system can push it to user on the mobile terminals such as mobile phone and pass through intelligent television
The periphery merchandise news of the TV programme of viewing, thus realize " seeing while buy ", not only improve businessman and push away
Wide commodity, bring more preferable purchase experiences to user again.
This is described referring herein to method according to embodiments of the present invention, the flow chart of equipment and/or block diagram
Disclosed various aspects.Should be appreciated that flow chart and/or each square frame of block diagram and flow chart and/or
The combination of each square frame in block diagram, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to general purpose computer, special-purpose computer or other can
The processor of programming data processing means, thus produce a kind of machine so that these instructions are by meter
When the processor of calculation machine or other programmable data processing means performs, create flowchart and/or frame
The device of the function/action of regulation in one or more square frames in figure.Can also be these computer-readables
Programmed instruction stores in a computer-readable storage medium, and these instructions make computer, programmable data
Processing means and/or other equipment work in a specific way, thus, storage has the computer-readable of instruction to be situated between
Matter then includes a manufacture, and it includes advising in the one or more square frames in flowchart and/or block diagram
The instruction of the various aspects of fixed function/action.
Computer-readable program instructions can also be loaded into computer, other programmable data processes dress
Put or on miscellaneous equipment so that on computer, other programmable data processing means or miscellaneous equipment
Perform sequence of operations step, to produce computer implemented process so that computer, other
In the instruction flowchart performed in programmable data processing means or miscellaneous equipment and/or block diagram one
Function/the action of regulation in individual or multiple square frame.
Flow chart in accompanying drawing and block diagram show the multiple embodiments according to the disclosure system (device),
Architectural framework in the cards, function and the operation of method and computer program product.In this, stream
Each square frame in journey figure or block diagram can represent a module, program segment or a part for instruction, described
A part for module, program segment or instruction comprise one or more for realize regulation logic function can
Perform instruction.At some as in the realization replaced, the function marked in square frame can also be to be different from
The order marked in accompanying drawing occurs.Such as, two continuous print square frames can essentially be held substantially in parallel
OK, they can also perform sometimes in the opposite order, and this is depending on involved function.It is also noted that
, the group of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart
Close, can realize by the special hardware based system of the function or action that perform regulation, or can
Realize with the combination with specialized hardware with computer instruction.
The preferred embodiment of the present invention is described in detail above in association with accompanying drawing, but, the present invention does not limit
Detail in above-mentioned embodiment, in the technology concept of the present invention, can be to the present invention
Technical scheme carry out multiple simple variant, as merchandise news changed into some science popularization information, historical informations
Deng the information of encyclopaedia class, these simple variant belong to protection scope of the present invention.
It is further to note that each the concrete technology described in above-mentioned detailed description of the invention is special
Levy, in the case of reconcilable, can be combined by any suitable means, as can be by intelligence
In the system of the associated articles information that TV is integrated to propelling movement TV programme.In order to avoid unnecessary weight
Multiple, various possible compound modes are illustrated by the present invention the most separately.
Additionally, combination in any can also be carried out between the various different embodiment of the present invention, as long as its
Without prejudice to the thought of the present invention, it should be considered as content disclosed in this invention equally.
Claims (13)
1. the method for the associated articles information pushing TV programme, it is characterised in that the method bag
Include:
The programme information of the TV programme that mobile terminal identification intelligent TV is currently playing;
Mobile terminal obtains the merchandise news corresponding to described programme information from server;And
Merchandise news described in mobile terminal real-time exhibition;
Wherein, described server is previously stored with the associated articles information of various kinds of programs information.
Method the most according to claim 1, it is characterised in that described mobile terminal identification intelligent
The programme information of the TV programme that TV is currently playing includes:
Mobile terminal sends the request of the programme information identifying currently playing TV programme to intelligent television;
After intelligent television receives the request that described mobile terminal sends, capture currently playing TV programme
Identity information, and described identity information is returned to described mobile terminal;And
Described mobile terminal obtains the programme information matched with described identity information from described server.
Method the most according to claim 1, it is characterised in that described mobile terminal is from server
Merchandise news corresponding to the described programme information of middle acquisition includes:
Mobile terminal sends described programme information to server and requires to push the request of merchandise news;
Server is according to the merchandise news of described programme information coupling correspondence, and described merchandise news is returned
To described mobile terminal.
Method the most according to claim 3, it is characterised in that described mobile terminal real-time exhibition
Described merchandise news includes:
Described merchandise news is integrated in the page showing described programme information and carries out by described mobile terminal
Real-time exhibition.
Method the most according to claim 1, it is characterised in that described real-time mobile terminal is from clothes
Business device obtains the merchandise news corresponding to described programme information include:
Described server pushes the programme information corresponding with merchandise news to described mobile terminal;
Described mobile terminal is currently broadcast with the intelligent television of identification at the programme information of described server push
When the programme information of the TV programme put is consistent, that receive described server push with described programme information
Corresponding merchandise news.
Method the most according to claim 5, it is characterised in that described mobile terminal real-time exhibition
Described merchandise news includes:
Described mobile terminal merchandise news described in real-time exhibition within the setting time in real time, or described shifting
Merchandise news described in dynamic terminal real-time exhibition is replaced to this merchandise news by next merchandise news.
Method the most according to any one of claim 1 to 6, it is characterised in that the method is also
Including:
Mobile terminal passes through shown merchandise news and buys corresponding commodity.
8. a mobile terminal, it is characterised in that this mobile terminal includes:
Programme information identification module, for the program letter of the currently playing TV programme of identification intelligent TV
Breath;
Merchandise news acquisition module, for obtaining the commodity letter corresponding to described programme information from server
Breath;And
Merchandise news display module, for merchandise news described in real-time exhibition;
Wherein, described server prestores the merchandise news of various kinds of programs information.
Mobile terminal the most according to claim 8, it is characterised in that described merchandise news obtains
Module includes:
Send submodule, for sending described programme information to server and requiring to push merchandise news
Request;And
First receives submodule, for receiving the corresponding commodity that server mates according to described programme information
Information.
Mobile terminal the most according to claim 8, it is characterised in that described merchandise news obtains
Module includes:
Second receives submodule, for receiving the program letter corresponding with merchandise news of described server push
Breath;And
3rd receives submodule, knows with described programme information for the programme information at described server push
When the programme information of the TV programme that the intelligent television of other module identification is currently playing is consistent, receive described
The merchandise news that server push is corresponding with described programme information.
11. mobile terminals according to claim 1, it is characterised in that described mobile terminal also wraps
Include:
Shopping support module, buys corresponding commodity for passing through shown merchandise news.
12. according to Claim 8 to the mobile terminal according to any one of 11, it is characterised in that institute
Stating mobile terminal is intelligent remote controller, smart mobile phone, panel computer, notebook computer and wearable intelligence
Any one in equipment.
The system of 13. 1 kinds of associated articles information pushing TV programme, it is characterised in that this system bag
Include:
Mobile terminal according to any one of claim 8-12;And
Server, for returning the merchandise news of described programme information to described mobile terminal.
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