CN103327049A - Rich content pushing method and system based on browser address bar - Google Patents
Rich content pushing method and system based on browser address bar Download PDFInfo
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- CN103327049A CN103327049A CN2012100776850A CN201210077685A CN103327049A CN 103327049 A CN103327049 A CN 103327049A CN 2012100776850 A CN2012100776850 A CN 2012100776850A CN 201210077685 A CN201210077685 A CN 201210077685A CN 103327049 A CN103327049 A CN 103327049A
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Abstract
An embodiment of the invention discloses a rich content pushing method based on a browser address bar. The method is characterized by comprising the steps of sending contents input into the browser address bar by a user to a cloud server to be analyzed, receiving a rich content link which is searched by the cloud server according to content analyzing results and related to the contents input by the user, and displaying the rich content link in an expansion region of the browser address bar. The invention further discloses a rich content pushing system based on the browser address bar. The method and the system can display various types of recommended contents pushed by a browser in the expansion region of the address bar so as to greatly reduce operation of the user to acquire needed contents from the address bar.
Description
Technical field
The present invention relates to network communications technology field, particularly a kind of rich content delivery method and system based on browser address bar.
Background technology
On the browser of all terminal platforms, address field all is one of the highest zones of user's frequency of utilization.In the time of most of, the first thing feelings of user's open any browser are inputted at address field exactly, then open the website that oneself needs, and carry out the operations such as literal is browsed, video-see, content search again.If dissatisfied to the website when front opening, may also need to repeat again above operation and go to seek other websites.This shows, browser address bar is the first entrance of most of user's online, and from address field to the content of finally wanting, the user may need the operation of many steps.
Find fast required content in order to be user-friendly to address field, existing address field provides the function of address association mostly, the character of in address field, inputting for the user, can be according to the browsing history of preserving in the browser, the bookmark information preserved, content recommendation that carries with browser etc., the result of address association who in the address field extended area, shows real-time matching, as shown in Figure 1, the user needn't input sufficient address, just can from the extended area of address field, show, select required website in the address that the browser association goes out.
But the address association seeks required content for the user by address field, can only reduce the operation of user's Input Address link, and for the whole process from address field to required content, its effect that reduces user's operation is very limited.
Summary of the invention
In view of this, the invention provides a kind of rich content delivery method and system based on browser address bar, the content recommendation of the various ways that can push at the extended area display navigation device of address field reduces the operation that the user carries out to the required content of acquisition from address field in a large number.
For reaching above-mentioned purpose, technical scheme of the present invention specifically is achieved in that
A kind of rich content delivery method based on browser address bar, the method comprises:
The user is sent to cloud server in the content of browser address bar input carry out content analysis;
The reception cloud server arrives according to described content analysis result retrieval, and the rich content relevant with described user input content links;
The extended area that described rich content is linked at described browser address bar is showed.
Preferably, described rich content connection comprises: any one in advertisement recommendation, video recommendation, news propelling movement, picture propelling movement and the download recommendation or a plurality of combination.
Preferably, described rich content link is returned browser with html or json form.
Preferably, described rich content link is through the ordering of cloud server.
Preferably, described extended area in browser address bar is showed, comprising:
After rich content link after browser sorts to described process cloud server is screened, with the form of link and/or preview, show at the extended area of browser address bar.
Preferably, the method further comprises:
Browser further carries out highlighted processing to the rich content link of described displaying.
Preferably, if cloud server according to the content of user in address field input, analyzes the user when wishing to enter certain type website, described retrieval comprises:
The link of retrieval related content from the website of same type, and carry out integrated ordered according to clicking rate and issuing time.
Preferably, if cloud server according to the content of user in address field input, analyzes the user when wishing to enter certain video website, described retrieval comprises:
According to the cookie that the user preserves in browser, the video that retrieval user was not finished watching last time or the link of video sequel.
A kind of rich content supplying system based on browser address bar, this system comprises browser and cloud server;
Described browser is used for that the content that the user inputs in browser address bar is sent to described cloud server and carries out content analysis;
Receive described cloud server and arrive according to described content analysis result retrieval, the rich content relevant with described user input content link;
The extended area that described rich content is linked at described browser address bar is showed.
Preferably, the rich content link of described browser reception comprises:
During advertisement recommendation, video recommendation, news propelling movement, picture propelling movement and download are recommended any one or a plurality of combination.
Preferably, described cloud server returns described rich content link to browser with html or json form.
Preferably, described cloud server further sorts to the rich content link of returning browser.
Preferably, described browser with the form of link and/or preview, is showed at the extended area of browser address bar after further the rich content link after the ordering of described process cloud server being screened.
Preferably, described browser further carries out highlighted processing to the rich content link of described displaying.
Preferably, if cloud server is according to the content of user in the address field input, when analyzing the user and wishing to enter certain type website, described cloud server is retrieved the link of related content from the website of same type, and carries out integrated ordered according to clicking rate and issuing time.
Preferably, if cloud server is according to the content of user in the address field input, when analyzing the user and wishing to enter certain video website, the video that the cookie that described cloud server is preserved in browser according to the user, retrieval user did not finish watching last time or the link of video sequel.
As seen from the above technical solution, this rich content delivery method and system based on browser address bar of the present invention, can make the how rich content of extended area carrying of browser address bar, to shorten user's courses of action, simplify user's operation, allow the user obtain faster and more easily to expect the information that obtains, promote the experience of browser address bar.
Description of drawings
Fig. 1 shows the effect schematic diagram of address association at the address field extended area for existing browser;
Fig. 2 is that the rich content based on browser address bar of the embodiment of the invention pushes the effect schematic diagram;
Fig. 3 is the rich content delivery method flow chart based on browser address bar of the embodiment of the invention;
Fig. 4 is the rich content supplying system Organization Chart based on browser address bar of the embodiment of the invention.
Embodiment
For making purpose of the present invention, technical scheme and advantage clearer, referring to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
The present invention sends to cloud server with the user in the content of browser address bar input to carry out content analysis, analyzes user's behavior and demand, and the inquiry (query) that specific analytical method can the reference search engine is analyzed.Cloud server finds out the rich content relevant with user input content according to analysis result and links, and sends to user browser, and shows these rich contents at the extended area of browser address bar.
Wherein the form of expression of rich content can comprise: literal, picture, video, button etc.The user clicks, and can directly open its corresponding website links.The classification of concrete rich content can comprise: advertisement recommendation, video are recommended, news pushes, picture pushes, download recommendation etc.
Specifically in the address field extended area, show the effect of rich content as shown in Figure 2, the user is after address field input " fresh flower ", cloud server analyzes the user will buy fresh flower, or to watch the video that contains " fresh flower " keyword, picture, download etc., or to watch the news relevant with fresh flower, according to this analysis result, the relevant rich content link that searches is sent to browser, and show that at the address field extended area advertisement relevant with " fresh flower " that cloud server searches recommend, video is recommended, news pushes, picture pushes, download recommendation etc., during concrete the displaying, can.
Concrete methods of realizing comprises the steps: as shown in Figure 3
Step 301, browser sends to cloud server with the user in the content of browser address bar input;
Step 302, cloud server analyzes user behavior and demand according to the content of user in the address field input;
Step 303, cloud server are according to analysis result, and the relevant rich content link of retrieval in database is from can be literal chain, picture chain, video chain etc. in form; On content, can be that advertisement recommendation, video are recommended, news pushes, picture pushes, download recommendation etc.;
Step 304, browser is returned in the relevant rich content link that cloud server will retrieve.
Cloud server can sort for the relevant rich content that retrieves; The form that returns browser is any, for example can be the form of json or html;
Step 305, browser is showed the link of described relevant rich content.
Cloud server returns the rich content link of browser, can further carry out Screening Treatment by browser, and screening mainly is in order to filter the shielding sensitive content.Certainly, browser can also not done Screening Treatment, is specifically determined according to self setting rule by browser.
In addition, cloud server returns the rich content link of browser can also carry out highlighted processing by browser again, and highlighted mainly is in order better to give top priority to what is the most important to the user.Browser can also not done highlighted processing, is specifically determined according to self setting rule by browser.
Cloud server is to the analysis of user at the address field input content, can adopt the query analytical method of existing search engine, and according to the concrete analysis result, retrieves related content from the database set up in advance or other data storage device; Particular content analysis and search method are not the contents that the present invention discusses, and repeat no more here.
Browser for the link of the content of multimedia such as picture, video, can only be showed link when carrying out rich content displaying, also can further show preview.
The concrete methods of realizing of advertisement recommendation, video playback, news propelling movement, picture propelling movement below will be described respectively:
Video is recommended
Video is recommended the content analysis result according to user's input, and two kinds of concrete ways of recommendation can be arranged, and a kind ofly points out that corresponding to analysis result the user wishes to enter the video class website, but without concrete network address; Another kind points out that corresponding to analysis result the user wishes to enter certain concrete website; The below describes in detail respectively.
If what 1 cloud server went out that the user wishes to enter according to the content analysis of user input is the video class website, but during without concrete network address, for example the user has inputted " video ", cloud server can be recommended the hot broadcast video link of current main-stream to the user so, and returning browser, browser filters out final result according to default rule and shows at the extended area of address field from the video link that receives.
If 2 cloud servers according to the content analysis of user input go out user's input be the part or all of network address of certain video website the time, can be with the chained address of the video of in the recent period hot broadcast on this website, and/or the video chained address do not finished watching in this website last time of user or the chained address of video sequel return user browser, and browser screens according to the content of returning and shows.
Wherein, the hot broadcast video can grasp all videos of video website by cloud server, and according to the clicking rate of video, the parametric synthesis such as issuing time ordering, thus the hot broadcast video obtained; Perhaps directly obtain hot broadcast video sequencing information from video website, this information can get access to by the video website of cooperation.
The information of the video that the user did not finish watching last time or video sequel can obtain by the cookie of this video website of preserving in the analysis user browser.
Above-mentioned dual mode can be taked one of them, also can adopt the mode of above two kinds of method combinations, carries out video and recommends.
News pushes, picture pushes, download recommendation
News pushes, picture pushes and download the method for recommending, and the method for recommending with video is similar, can be divided into following two kinds of situations:
1, the content of inputting at address field according to the user when cloud server, when analyzing the user and wishing to enter certain type website, the link of the rule search that basis is preset from the website of same type and the relevant Hot Contents that sorts out also sends to browser, screened from the content link that receives according to default rule by browser, the rich content that obtains finally need to showing links and shows at the extended area of browser address bar again.
2, the content of inputting at address field according to the user when cloud server, when analyzing the user and wishing to enter some websites, from this website, send to browser after the link of crawl related content and the ordering, screened from the content link that receives according to default rule by browser, the rich content that obtains finally need to showing links and shows at the extended area of browser address bar again.
The methods of exhibiting of above-mentioned two situations can be taked one of them, also can adopt simultaneously, and the method that rich content link was analyzed, retrieved to concrete cloud server can with reference to the processing method of existing search engine, not elaborate here.
Advertisement is recommended
If the content relevance of ad content and user's input is better, then advertisement is useful to the user, many times the user wishes to obtain the promotion message that businessman provides, input such as the user: during the concrete trade name such as mobile phone, computer, most of user is businessman's content recommendation of wishing to get access to these products really, so after browser address bar intelligent decision within the very first time goes out user's intention, can recommend helpful advertising message to the user timely.
Owing to there not being advertisement to be different from various content sites, there is not special adline website, so recommend for advertisement, can only from the database of setting up in advance, be retrieved by server and obtain,
By above-mentioned rich content displaying method, the user needs only the importation keyword at address field, perhaps part website, can directly obtain peer link at the extended area of address field, thereby can obtain fast the content wanted, greatly simplified the user and wanted the process of content to obtaining from address field, the operation that carry out has greatly promoted the experience of browser address bar.
In addition, the present invention also provides a kind of rich content supplying system based on browser address bar, and this system comprises as shown in Figure 4: browser 401 and cloud server 402;
Described browser 401 is used for that the content that the user inputs in browser address bar is sent to described cloud server 402 and carries out content analysis;
Receive described cloud server 402 and arrive according to described content analysis result retrieval, the rich content relevant with described user input content link;
The extended area that described rich content is linked at browser address bar is showed.
Preferably, the rich content link that receives of described browser 401 comprises that advertisement recommendation, video are recommended, news pushes, picture pushes and downloads any one or a plurality of combination in recommending.
Preferably, described cloud server 402 returns described rich content link to browser with html or json form.
Preferably, described cloud server 402 further sorts to the rich content link of returning browser 401.
Preferably, described browser 401 with the form of link and/or preview, is showed at the extended area of browser address bar after further the rich content link after described process cloud server 402 orderings being screened.
Preferably, described browser 401 further carries out highlighted processing to the rich content link of described displaying.
Preferably, if cloud server 402 is according to the content of user in the address field input, when analyzing the user and wishing to enter certain type website, described cloud server 402 is retrieved the link of related content from the website of same type, and carries out integrated ordered according to clicking rate and issuing time.
Preferably, if cloud server 402 is according to the content of user in the address field input, when analyzing the user and wishing to enter certain video website, the video that the cookie that described cloud server 402 is preserved in browser according to the user, retrieval user did not finish watching last time or the link of video sequel.
By the above embodiments as seen, this rich content delivery method and system based on browser address bar of the present invention, can make the how rich content of extended area carrying of browser address bar, to shorten user's courses of action, simplify user's operation, allow the user obtain faster and more easily to expect the information that obtains, promote the experience of browser address bar.
The above only is preferred embodiment of the present invention, and is in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of making, is equal to replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (16)
1. the rich content delivery method based on browser address bar is characterized in that, the method comprises:
The user is sent to cloud server in the content of browser address bar input carry out content analysis;
The reception cloud server arrives according to described content analysis result retrieval, and the rich content relevant with described user input content links;
The extended area that described rich content is linked at described browser address bar is showed.
2. the method for claim 1 is characterized in that, described rich content connects and comprises: any one during advertisement recommendation, video recommendation, news propelling movement, picture propelling movement and download are recommended or a plurality of combination.
3. method as claimed in claim 2 is characterized in that, described rich content link is returned browser with html or json form.
4. method as claimed in claim 2 is characterized in that, described rich content link is through the ordering of cloud server.
5. method as claimed in claim 4 is characterized in that, described extended area in browser address bar is showed, comprising:
After rich content link after browser sorts to described process cloud server is screened, with the form of link and/or preview, show at the extended area of browser address bar.
6. method as claimed in claim 5 is characterized in that, the method further comprises:
Browser further carries out highlighted processing to the rich content link of described displaying.
7. method as claimed in claim 2 is characterized in that, if cloud server according to the content of user in address field input, analyzes the user when wishing to enter certain type website, described retrieval comprises:
The link of retrieval related content from the website of same type, and carry out integrated ordered according to clicking rate and issuing time.
8. method as claimed in claim 4 is characterized in that, if cloud server according to the content of user in address field input, analyzes the user when wishing to enter certain video website, described retrieval comprises:
According to the cookie that the user preserves in browser, the video that retrieval user was not finished watching last time or the link of video sequel.
9. the rich content supplying system based on browser address bar is characterized in that, this system comprises browser and cloud server;
Described browser is used for that the content that the user inputs in browser address bar is sent to described cloud server and carries out content analysis;
Receive described cloud server and arrive according to described content analysis result retrieval, the rich content relevant with described user input content link;
The extended area that described rich content is linked at described browser address bar is showed.
10. rich content supplying system as claimed in claim 9 is characterized in that, the rich content link that described browser receives comprises:
During advertisement recommendation, video recommendation, news propelling movement, picture propelling movement and download are recommended any one or a plurality of combination.
11. rich content supplying system as claimed in claim 9 is characterized in that, described cloud server returns described rich content link to browser with html or json form.
12. rich content supplying system as claimed in claim 9 is characterized in that, described cloud server further sorts to the rich content link of returning browser.
13. rich content supplying system as claimed in claim 12, it is characterized in that, described browser with the form of link and/or preview, is showed at the extended area of browser address bar after further the rich content link after the ordering of described process cloud server being screened.
14. rich content supplying system as claimed in claim 13 is characterized in that, browser further carries out highlighted processing to the rich content link of described displaying.
15. rich content supplying system as claimed in claim 12, it is characterized in that, if cloud server is according to the content of user in the address field input, when analyzing the user and wishing to enter certain type website, described cloud server is retrieved the link of related content from the website of same type, and carries out integrated ordered according to clicking rate and issuing time.
16. rich content supplying system as claimed in claim 12, it is characterized in that, if cloud server is according to the content of user in the address field input, when analyzing the user and wishing to enter certain video website, the video that the cookie that described cloud server is preserved in browser according to the user, retrieval user did not finish watching last time or the link of video sequel.
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