KR101867183B1 - Real time service system of home shopping broadcast for invigorating electronic commerce and the method thereof - Google Patents

Abstract

The present invention relates to a system and method for real-time relay service of a home shopping broadcast for activating electronic commerce, and more particularly, to a system and method for real- event) It pops up an event window for a lottery to induce the customer's participation and allows the customer to immerse in the home shopping broadcast, thereby maximizing the product advertisement effect.

Description

Technical Field [0001] The present invention relates to a real-time service system and a method thereof for activating electronic commerce,

The present invention relates to a system and method for real-time relay service of a home shopping broadcast for activating electronic commerce, and more particularly to a system and method for real- The present invention relates to a home shopping real-time relay service system and method for enabling a customer to immerse in a home shopping broadcast, thereby maximizing an advertisement effect, thereby enabling electronic commerce.

In general, home shopping refers to purchasing goods at home, such as a department store, a supermarket, a cyber shopping mall, or the like, by using a computer or a telephone, and online shopping is actively performed as wired broadcasting and the Internet are activated.

An example of such a home shopping method is as follows. When an advertisement program related to a product to be sold by the TV home shopping company is produced and broadcasted, the customer watches the broadcast, watches the broadcast, When the goods are delivered.

Another common TV home shopping method is to use a website on the Internet. A TV home shopping company outputs a broadcasting schedule of an advertisement program related to a merchandise to be sold, that is, broadcast schedule information, on a web site. The broadcast schedule information includes not only a broadcast time of the merchandise but also various information about the merchandise The customer can make an order reservation of the goods before broadcasting the goods using the broadcast schedule information, and when the broadcast about the reserved goods is made, the customer watches the broadcast and reserves the reservation using the telephone or the Internet When payment is made for the item, the item is delivered.

Meanwhile, in recent years, attempts have been made to increase the advertisement effect on products by providing TV home shopping broadcasting on the Internet in real time.

An example of a method of providing such a TV home shopping broadcast through the Internet in real time has been proposed in Patent Registration No. 10-0537563. The present invention relates to a system and method for real-time data interconnection between a TV home shopping network and an Internet home shopping broadcast system. The system receives a video signal shot by a broadcast photographing apparatus and transmitted to a TV through a switcher, converts the received video signal into digital data, A / D conversion means for transmitting the broadcast signal to an Internet home shopping broadcast server through a network; A plurality of character generation means for generating character and image data, which are sources of subtitle data to be transmitted together with the video signal, transmitting the same via a switcher through a TV home shopping broadcast, and transmitting the same to a data interlocking means via a network; A data interlocking means for interchanging the character and image data in real time through the plurality of character generating means and the network and transmitting the character and image data generated by the plurality of character generating means to the Internet home shopping broadcasting server; And the image data and the character and image data of the TV home shopping broadcast are respectively received from the data interlocking means and the A / D converting means, and classified, edited and processed to constitute the Internet TV home shopping broadcasting. An Internet home shopping broadcasting server for providing and transmitting an Internet home shopping broadcast web page; An Internet home shopping broadcasting DB for storing and managing information constituting the Internet home shopping broadcast web page, video signals of a TV home shopping broadcast transmitted in real time, characters and image data; The present invention provides an area for collecting the customer's reaction to the TV home shopping broadcast currently being broadcast on the Internet on the Internet home shopping broadcast web page by various methods, and classifies, edits and processes the same, stores it as text and image data, A customer interworking server for displaying the data on the caption screen of the page and transmitting the data to the data interlocking means; A customer interworking DB containing information on a method of collecting customer responses through the Internet home shopping broadcast web page and information on customer responses collected, classified, edited and processed by the customer interworking server; The customer interaction information collected by the customer interworking server is received from the data interworking unit connected through the network, and the customer response information is classified, edited, and processed in order to apply it to the TV home shopping broadcast, thereby reconstructing the text and image data, A TV home shopping broadcasting server for transmitting to a character generating means for use as a data source; And a TV home shopping broadcasting DB containing customer response information reconstructed by the TV home shopping broadcasting server.

Meanwhile, the system of the above-mentioned patent application shares the image and character data, which are the source of the subtitle data transmitted together with the broadcast video during the live broadcast of the TV home shopping, in real time between the TV home shopping broadcast and the Internet and the TV home shopping broadcast viewing service This can be used as a data source having a bi-directional relationship with a customer. However, since the transmission time of a home shopping video is usually bored by promoting the product for a short time within a period of several tens of minutes to two hours, Lt; / RTI >

In addition, since the transmission time of the home shopping broadcast is long, even when watching the home shopping broadcast, it is not effective to advertise the product because the product promotion effect is low due to the web surfing or the game while accessing another site.

Reference literature: Patent No. 10-0537563

SUMMARY OF THE INVENTION Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and it is an object of the present invention to provide a real-time broadcast service of home shopping broadcasting for realizing e-commerce activation, Service system and method therefor.

In particular, the present invention provides a real-time relay service system of home shopping broadcasting and a method thereof, which can activate e-commerce by increasing the degree of engagement of a customer in a home shopping broadcast by generating a specific event during a real- The purpose is also to do.

In order to solve such a technical problem,

A home shopping image acquiring means for acquiring a home shopping broadcasting image photographed for providing information on various products and inducing customers to purchase a product, a home page accessible by a plurality of unspecified persons, A home shopping broadcasting server that collects images in real time via a network and outputs the images to the homepage, registers and manages the home shopping broadcasting images in a database, and outputs an event window while displaying the home shopping broadcasting images on the homepage, And a customer terminal for viewing the home shopping broadcast video and clicking on the event window to participate in the event. The home service providing system of the present invention for activating electronic commerce is provided.

The home shopping broadcasting server may further include a character processing module for displaying the home shopping broadcasting server as a subtitle in a home shopping broadcasting image or a separate window separate from a home shopping broadcasting image through the homepage, And an event processing module for providing and raising the event information to the customer during the display of the home shopping broadcast image for lottery such as mileage.

In particular, the character processing module is driven when character processing request information related to a product is received from an administrator terminal, and the event processing module is driven when event drive request information is received from the administrator terminal.

The home shopping image acquisition means is an Internet broadcast host terminal having a camera capable of connecting to the home shopping broadcast server and capable of shooting a home shopping broadcast image.

In addition, the database includes a customer information DB for accessing the homepage and registering and managing customer information, a home shopping broadcasting image information DB for registering and managing a home shopping broadcasting image received from the home shopping image obtaining means, A character information DB for registering and managing character information for displaying a home shopping broadcast video through a homepage, an event for registering and managing event information provided to the customer through the homepage, And an information DB.

In addition, the event processing module pops up an event window in a set time at an unspecified time within a home shopping broadcast time range to induce a customer's click, and when a customer who is logged in as a member first clicks on an event window, And outputs the information to the homepage.

The event window is popped up randomly at an arbitrary coordinate in the home page.

In addition, the event window is popped up at an unspecified time until a predetermined number of times is reached within the range of the home shopping broadcast time.

The present invention also provides

A first step of collecting, in real time, a home shopping broadcast image photographed by the home shopping video obtaining means and registering the same in a database, and simultaneously outputting the home shopping broadcast video to the homepage within a broadcasting programming time range; A second step of generating order completion information such as a purchase quantity of a merchandise on a home shopping broadcast from a customer terminal and a payment condition, registering the order completion information in the merchandise transaction information DB of the database, and transmitting order completion information to the customer terminal ; A third step of popping up an event window at an unspecified time on the homepage within a broadcasting schedule time range; And when the click information including the customer's ID is received from the customer terminal, it is determined that the customer who logged in sequentially from the clicked information is the customer who logged in sequentially, and the highest priority customer who is logged in is determined as the winner and stored in the event information DB, The method comprising the steps of: (a) providing a home shopping channel for a home shopping broadcast service;

If it is determined that the number of pop-ups of the event window has reached the predetermined number of times, the number of pop-ups of the event window is less than the set number of times, and then the third step is performed .

The method may further include a sixth step of terminating the event when the broadcast schedule is out of the broadcast schedule time range or the number of pop-ups of the event window reaches the set number of times in the fifth step.

A real-time relay service system and method of a home shopping broadcast for activating an electronic commerce according to the present invention pops up an event window for drawing an event such as a prize, a discount ticket, a mileage, etc. at a home shopping broadcast through a TV or an Internet broadcast, So that the customer can be immersed in the home shopping broadcast, thereby maximizing the product advertisement effect.

Particularly, the present invention enables a customer to actively participate in a home shopping while providing long-term home shopping broadcasting service in real time, and to increase the degree of involvement in home shopping broadcasting through bidirectional information delivery, thereby faithfully transmitting information about a product, To increase the likelihood of commodity trading.

1 is an overall perspective view of a real-time relay service system of a home shopping broadcast for activating electronic commerce according to the present invention.
2 is a detailed configuration diagram of a real-time relay service system of a home shopping broadcast for activating electronic commerce according to an embodiment of the present invention.
3 is a detailed configuration diagram of a real-time relay service system of a home shopping broadcast for activating electronic commerce according to another embodiment of the present invention.
4 is a control flowchart for a real-time relay service of a home shopping broadcast for activating electronic commerce according to the present invention.

Hereinafter, a real-time relay service system and method for a home shopping broadcast for activating an electronic commerce according to the present invention will be described in detail with reference to the accompanying drawings.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. It is to be understood, however, that the invention is not intended to be limited to the particular forms disclosed, but on the contrary, is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Referring to FIG. 1, the real-time relay service system of a home shopping broadcast service according to the present invention is for activating electronic commerce, and electronic commerce means trading goods through a shop opened on a homepage on the Internet. The e-commerce target product of the invention includes digital goods such as news, audio, and software as well as services such as distance education and medical diagnosis, as well as real goods such as household goods and clothing.

In particular, the present invention can induce a customer's immersion level by generating a specific event during a real-time relay service time of a home shopping broadcast.

The home shopping program of the present invention includes an Internet home shopping broadcast program conducted by BJ (Broadcaxting Jockey) according to the recent activation of Internet personal broadcasting as well as a TV home shopping program conducted by a professional shopping host .

The home shopping broadcasting real-time service system for activating electronic commerce according to the present invention includes a home shopping image acquisition means 100 for acquiring a home shopping broadcasting image photographed for providing information on various goods and inducing customers to purchase goods And a homepage 210 to which a plurality of unspecified persons can be connected. The home shopping broadcasting image of the home shopping image acquisition means 100 is collected in real time via a network, and is output to the homepage 210, A home shopping broadcast server 200 for registering and managing the home shopping broadcast image, and a customer terminal 300 connected to the homepage 210 to view the home shopping broadcast image.

At this time, the home shopping broadcasting server 200 may display a subtitle in the home shopping broadcasting image through the homepage 210 or display it using a separate window separate from the home shopping broadcasting image so that a plurality of unspecified customers can check it And a character processing module 230 for processing the character string.

In addition, the home shopping broadcasting server 200 may include an event processing module 240 for providing and raising the event information to the customer during the display of the home shopping broadcast image to draw an event such as a prize, a coupon, or a mileage .

In this case, the character processing module 230 may be driven when the character processing request information related to the goods is received from the administrator terminal 400, and the operation of the event processing module 240 may also be executed from the administrator terminal 400 And may be made when the drive request information is received.

Hereinafter, the configuration of each part of the real-time relay service system of a home shopping broadcast service according to the present invention will be described in detail with reference to FIG. 2 and FIG. In this case, FIG. 2 shows a method of collecting a TV home shopping broadcast in real time and transmitting the same through the Internet, and FIG. 3 shows a relaying method through an Internet home shopping broadcast conducted by Broadcasting Jockey (BJ).

2, the home shopping image acquisition means 100 includes a broadcast photographing apparatus 110 for photographing an image for a TV home shopping broadcast to provide information on various goods and to induce customers to purchase goods, An A / D conversion unit 130 for converting a home shopping broadcast image of the analog signal type of the switcher 120 into an analog signal form, a switch unit 120 for transmitting a home shopping broadcast image of the broadcast photographing equipment 110, And data transmission means 140 for transmitting a home shopping broadcast image through the A / D conversion means 130 to a home shopping broadcasting server 200 at a remote location via a network.

The data transmission unit 140 includes a wired or wireless communication module and transmits the home shopping broadcasting image to a remote home shopping broadcasting server 200 through a network such as the Internet in real time. Of course, a character generating means (not shown) may be provided to include the TV home shopping broadcast as a caption or the like upon transmission to the airwave, and the subtitles of the character generating means may be transmitted together in the switcher 120.

Referring to FIG. 3, the home shopping image acquisition means 100 may include an Internet broadcast host terminal 150. In this case, the Internet broadcasting host terminal 150 may use a PC or a notebook equipped with a camera capable of Internet access and photographing a home shopping broadcasting image.

2 and 3, the home shopping broadcasting server 200 collects home shopping broadcasting images of the home shopping image acquisition means 100 in real time, registers and manages them in a database 220, and has a homepage 210 A plurality of unspecified customers can be connected to the home shopping broadcasting server 200 through the customer terminal 300 regardless of whether the member is a member.

At this time, the customer terminal 300 may be connected to a home page 210 of the home shopping broadcasting server 200 through a network such as a smart phone or a tablet PC that can be carried by a customer, It is also possible to use a smart terminal.

The home shopping broadcasting server 200 includes a character processing module 230 and transmits information on goods through the homepage 210 to the home screen 210 in the form of subtitles in the home shopping broadcast image 211 or a separate separate display window So that a plurality of unspecified customers can be displayed. In order to draw an event such as a prize, a discount coupon, a mileage, etc., the event processing module 240 provides event information to the customer during the display of the home shopping broadcast image, .

In this case, the character processing module 230 can display the home shopping broadcast image together with the set time or the setting condition, and the event processing module 240 can also display according to the setting time or the setting condition .

The operation of the character processing module 230 and the event processing module 240 may be driven according to the character processing request information and the event request information received from the administrator terminal 400. [

In this case, the administrator terminal 400 can be connected to the home page 210 of the home shopping broadcasting server 200 via the Internet in the same manner as the customer terminal 300, It is also possible to use smart terminals such as smart phones and tablet PCs.

The database 220 includes a customer information DB 221 for accessing the homepage 210 to register and manage customer information and a customer information DB 221 for registering and managing a home shopping broadcast image received from the home shopping image obtaining means 100 A merchandise transaction information DB 223 for registering and managing merchandise purchase information of a customer, and character information for displaying a home shopping broadcast image through the homepage 210 together with registration and management And an event information DB 225 for registering and managing event information to be provided to the customer through the homepage 210.

At this time, the customer information DB 221 registers and manages customer information such as an ID, a password, and an address of a customer who is a member, and the home shopping broadcast image information DB 222 stores a broadcast time schedule table The merchandise transaction information DB 223 registers and manages transaction information resulting from purchase of goods through electronic commerce through the homepage 210 and stores the transaction information in the character information DB 224 ) Records and manages character information such as detailed information, prices, limited sales volume, remaining amount, and time of goods displayed together with the home shopping broadcast image through the homepage 210, and the event information DB 225 registers the customer attraction Event lottery data such as prizes, discount coupons, mileage, and the like provided for the registered customers, and data on the winning customers and winning products.

Meanwhile, the character processing module 230 displays the home shopping broadcast image together with the setting time or the setting condition. At this time, it is also possible to display advertisement announcements and guide letters in foreign languages for the advertisement of products through home shopping to other countries.

In this case, the character processing module 230 repeats the character information such as detailed information about the goods registered in the character information DB 224, the price, the limited sales amount, the remaining amount, and the time, together with the home shopping broadcast image 211, Display.

The event processing module 240 outputs the event window 212 to the homepage 210 according to the setting time or the setting condition.

Such an event processing module 240 pops up an event window for a set time (for example, 3 to 5 seconds) at an unspecified time within a home shopping broadcast time range to induce a customer to click, If it is clicked first, it is determined that it is a winner, and information about a winning product such as a prize, a coupon, and a mileage is outputted to the homepage 210.

At this time, the event processing module 240 uses a random number generating program to pop up the event window 212 at an unspecified time within the home shopping broadcast time range to induce the interest of the customer and increase the degree of immersion in the advertisement, The window 212 pops up and the event window 212 randomly pops up at an arbitrary coordinate within the homepage 210. [

Of course, the number of popups of the event window 212 can be executed at an unspecified time until reaching a preset number of times (for example, 20 times) within the home shopping broadcast time range. And is registered in the event information DB 225.

When the event processing module 240 receives the event click information including the customer ID from the customer terminal 300 through the homepage 210, the event processing module 240 determines the winner and selects the winner's ID, And registers it in the event information DB 225.

On the other hand, a plurality of customers access the homepage 210 of the home shopping broadcasting server 200 through the customer terminal 300 and enter customer information if they are not registered as a member, register them as members, And the like. The transaction information through the order confirmation is registered and managed in the goods transaction information DB 223.

Hereinafter, with reference to FIG. 4, a real-time relay service process of a home shopping broadcast for activating an electronic commerce according to the present invention will be described.

First, the home shopping broadcasting server 200 collects the home shopping broadcasting image 211 photographed by the home shopping image obtaining means 100 in real time according to the broadcasting schedule table and registers the same in the database 220, And outputs character information on the goods to the subtitles in the home shopping broadcasting image or the separate display window according to the driving of the character processing module 230. (S1)

If the customer terminal 300 is connected to the homepage 210 in such a state, the home shopping broadcast image and the character information are transmitted to the customer terminal 300 so that the customer can watch the home shopping broadcast.

Then, the customer registers customer information such as an ID, a password, and an address through the customer terminal 300 and joins them as a member or logs in as a member when the opportunity is caused. The member registration information is stored in the customer information DB 221. When the login information is input to the homepage 210 of the home shopping broadcasting server 200, the member information registered in the customer information DB 221 of the database 220 (S3). ≪ / RTI >

After the step S3, the home shopping broadcasting server 200 generates order completion information when order request information such as a purchase quantity of goods and a payment condition is received from the customer terminal 300, 220 in the merchandise transaction information DB 223 and transmits the order completion information to the customer terminal 300. In step S4,

After performing step S3, the event processing module 240 pops up the event window 212 for a set time (for example, 3 to 5 seconds) at an unspecified time within the broadcast schedule time range (step S5 )

When the click information including the customer's ID is received from the plurality of customer terminals 300, the highest priority customer who has logged in from the clicked information is compared with the customer who is logged in as a member sequentially, Mileage or the like in the event information DB 225 and outputs the information to the homepage. In this case, it is desirable to expose only a part of the ID, thereby minimizing the exposure of the customer's information (S6)

If the number of pop-ups in the event window 212 has reached the predetermined number of times, the program compares the number of times of pop-up in the event window 212 with the preset number of times in step S8.

If the number of pop-ups is less than the preset number through step S8, the process branches to step S5. If the number of popups in the event window 212 reaches the set number of times in step S8 or in step S8, the event ends in step S7.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined by the appended claims. Should be interpreted by the following claims, and all technical ideas within the scope of equivalents shall be included in the scope of the present invention.

100: Home shopping image acquisition means 200: Home shopping broadcasting server
210: Homepage 211: Home shopping broadcasting video
212: Event window 220: Database
221: customer information DB 222: home shopping broadcasting image information DB
223: commodity transaction information DB 224: character information DB
225: Event information DB 230: Character processing module
240: Event handling module 300:
400: administrator terminal

Claims (11)

A first step of collecting, in real time, a home shopping broadcast image 211 photographed by the home shopping video acquiring means 100 and registering the same in a database 220 and simultaneously outputting the same on a homepage 210 within a broadcast programming time range;
Upon receipt of order request information such as a purchase quantity of goods in a home shopping broadcast from the customer terminal 300 and settlement conditions, order completion information is generated and registered in the goods transaction information DB 223 of the database 220, 300); < / RTI >
A third step of popping up an event window 212 for raising an event such as a prize, a discount coupon, and a mileage at an unspecified time in the homepage 210 within a broadcasting schedule time range; And
When the click information including the customer's ID is received from the customer terminal 300, the highest priority customer who compares the clicked information with the customer who logged in sequentially from the clicked information is judged as the winner and stored in the event information DB 225 And outputting it to the homepage 210;
Comparing the number of pop-ups of the event window 212 to the preset number when the number of pop-ups is less than the set number of times, and then branching to the third step if the number of pop-ups is less than the set number of times; And
And terminating the event when the pop-up number of the event window (212) reaches the preset number of times,
Wherein the event window (212) is randomly popped up at an arbitrary coordinate within the homepage (210) in the third step.
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