CN112270564A - Information pushing method and system - Google Patents

Information pushing method and system Download PDF

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Publication number
CN112270564A
CN112270564A CN202011150224.2A CN202011150224A CN112270564A CN 112270564 A CN112270564 A CN 112270564A CN 202011150224 A CN202011150224 A CN 202011150224A CN 112270564 A CN112270564 A CN 112270564A
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China
Prior art keywords
video
praise
information
client
propaganda
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CN202011150224.2A
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Chinese (zh)
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司富钱
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Individual
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635Processing of requisition or of purchase orders
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2355Processing of additional data, e.g. scrambling of additional data or processing content descriptors involving reformatting operations of additional data, e.g. HTML pages
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H04N21/4355Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream involving reformatting operations of additional data, e.g. HTML pages on a television screen
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/437Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4756End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Abstract

The invention discloses an information pushing method and system, which comprises the steps of obtaining propaganda videos issued by a service provider, grouping the propaganda videos in different combination modes to obtain a plurality of video sets; responding to a video playing instruction triggered by a client, and displaying the praise activity information in a video interface corresponding to the propaganda video; and receiving feedback of the client when the client plays the propaganda video selected in the video set. And finally, the service provider generates an order according to the broadcast of the activity information of the set praise, and executes the commodity transportation service corresponding to the order. The scheme can be used for information promotion according to the label of the user, and has strong pertinence and good user experience; the method has the advantages that on the premise of low cost, the operation of the user on the multimedia content is greatly facilitated, the utilization rate of the video praise and collection functions is effectively improved, and the purpose that the user obtains commodities and the expanded propaganda of merchants is met.

Description

Information pushing method and system
Technical Field
The present invention relates to a method and a system, and in particular, to an information push method and a system.
Background
At present, when a network social platform such as a network live broadcast or a video is played, in order to increase interactivity between a user and a main broadcast and enhance participation of the user, approval can be performed by triggering an approval button provided by the network social platform.
Generally, a praise button provided by a user is provided by a social networking platform, so that the interaction rate of a large number of users is enhanced, and the preference of the users on video content is counted. However, the interaction between users is only limited to forwarding the video, so that the functionality is weak, so that the merchant uploading the video does not obtain good advertising, and the user cannot obtain the commodity, or even the experience degree of using the advertising product in the video, and the use rate of the user is low.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides an information pushing method and an information pushing system, which are greatly enhanced. The scheme can be used for information promotion according to the label of the user, and has strong pertinence and good user experience; the method has the advantages that on the premise of low cost, the operation of the user on the multimedia content is greatly facilitated, the utilization rate of the video praise and collection functions is effectively improved, and the purpose that the user obtains commodities and the expanded propaganda of merchants is met.
The purpose of the invention is realized by adopting the following technical scheme:
an information pushing method, which is applied to a client, comprises the following steps:
selecting a playing video from a plurality of video sets, and triggering a video playing instruction;
acquiring the corresponding set praise activity information based on the selected video displayed in the video interface; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
performing praise operation based on the set praise activity information corresponding to the selected video;
and when the praise number reaches a preset threshold value, receiving and confirming order information generated according to the broadcast of the praise activity information.
Preferably, the broadcasting based on the like activity information includes obtaining one or more of text winning information, picture winning information, voice winning information and video winning information of the virtual goods corresponding to the preset keywords in the promotional video.
An information pushing method, the method is applied to a service provider, and the method comprises the following steps:
publishing a propaganda video through a local uploading function or a shooting function of an operator platform background, and adding praise activity information initiated aiming at the propaganda video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
when the praise number reaches a preset threshold value, receiving a broadcast based on the praise activity information, and sending order information generated by the broadcast based on the praise activity information to the client;
and responding to the confirmation message based on the order information, and executing the commodity transportation service corresponding to the order information.
An information pushing method, the method is applied to an operator platform, and the method comprises the following steps:
the method comprises the steps of obtaining propaganda videos issued by a service provider, and grouping the propaganda videos in different combination modes to obtain a plurality of video sets;
the operator platform responds to a video playing instruction triggered by a client and displays the praise activity collecting information in a video interface corresponding to the propaganda video;
receiving feedback of the client when the client plays the propaganda video selected in the video set;
and sending the broadcast based on the set approval activity information to the service provider and the client according to the feedback of the client.
Preferably, the different combination modes include product information, product properties, advertisement keywords and commodity category information contained in the promotion video.
Preferably, the receiving feedback of the user when the client plays the promotional video selected in the video set, and the sending the broadcast based on the praise activity information to the service provider and the client according to the feedback of the client includes:
after receiving the approval of the client end point, determining the current played video, the approval moment and the playing duration of the client end point;
monitoring the praise condition of the video played by the client;
and when the praise number reaches a preset threshold value, broadcasting to corresponding service providers and clients according to the praise activity information corresponding to the played video.
Further, the monitoring of the like of the video played by the client includes;
monitoring the corresponding number of user click-through rates and praise per promotional video in the video set per unit time, an
And monitoring the number of times of the promotion video in the playing video set is initiated based on the promotion activity information in the video in unit time.
Further, the monitoring of the like of the video played by the client further includes: counting the user click rate and the number of praise of each promotional video in the video set in unit time, and ranking the promotional videos according to the click rate and the number of praise; and/or
Summing the set praise times initiated by each propaganda video in the playing video set based on the set praise activity information in the video in unit time, calculating the ratio of the set praise times initiated by the set praise activity information of each video in unit time to the set praise time threshold reached by the set praise times, ranking the videos according to the ratio, analyzing the popularity of the videos, and adjusting the occurrence probability of each video in the next period according to the popularity of the videos.
An information push system, comprising an operator platform, a service provider and a client;
wherein the operator platform comprises:
the processing module is used for acquiring the propaganda videos issued by the service provider, and grouping the propaganda videos in different combination modes to obtain a plurality of video sets;
the display module is used for responding to a video playing instruction triggered by a client and displaying the praise activity collecting information in a video interface corresponding to the propaganda video;
the interactive module is used for receiving the feedback of the client when the client plays the propaganda video selected in the video set;
the pushing module is used for sending the broadcast based on the collective praise activity information to the service provider and the client according to the feedback of the client;
the client comprises:
the selection module is used for selecting a playing video from the plurality of video sets and triggering a video playing instruction;
the acquisition module is used for acquiring the activity information of the set praise displayed in the video interface and corresponding to the selected video; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
the execution module is used for executing praise operation based on the set praise activity information corresponding to the selected video;
the confirming module is used for receiving and confirming order information generated according to the broadcast of the praise activity information when the praise number reaches a preset threshold value;
the service provider comprises: the uploading module is used for releasing the propaganda video through a local uploading function or a shooting function of an operator platform background, and adding praise activity information initiated aiming at the propaganda video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
the order generation module is used for receiving the broadcast based on the collective praise activity information when the praise quantity reaches a preset threshold value, and sending order information generated by the broadcast based on the collective praise activity information to the client;
the response module is used for responding to the confirmation message based on the order information;
and the execution module is used for executing the commodity transportation service corresponding to the order information.
Preferably, the operator platform further comprises a registration login management module, configured to verify an identity of a user requesting access;
the registration login management module comprises a first receiving unit, a second receiving unit setting unit and a user authentication unit; wherein the content of the first and second substances,
the first receiving unit is used for receiving a registration request of a user;
the setting unit is used for adding role labels for users of the registration requests, including service provider identifiers and client identifiers, and setting corresponding access permissions aiming at different role labels;
the second receiving unit is used for receiving a login request of a user;
and the user authentication unit is used for authenticating the identity of the user requesting to log in based on different role labels.
The invention has the beneficial effects that:
the invention provides an information push method and system, which are characterized in that propaganda videos issued by a service provider are obtained, and the propaganda videos are grouped in different combination modes to obtain a plurality of video sets; responding to a video playing instruction triggered by a client, and displaying praise activity information in a video interface corresponding to the propaganda video; and receiving feedback of the client when the client plays the propaganda video selected in the video set. And finally, the service provider generates an order according to the broadcast of the activity information of the set praise, and executes the commodity transportation service corresponding to the order. The invention can carry out information promotion according to the label of the user, has strong pertinence and good user experience; the scheme of the invention is based on the premise of low cost, greatly facilitates the operation of the user on the multimedia content, effectively improves the utilization rate of the video praise and collection functions, and simultaneously meets the purpose of obtaining goods and expanding propaganda of merchants for the user. Has excellent popularization effect.
Drawings
In order to more clearly illustrate the detailed description of the invention or the technical solutions in the prior art, the drawings that are needed in the detailed description of the invention or the prior art will be briefly described below. Throughout the drawings, like elements or portions are generally identified by like reference numerals. In the drawings, elements or portions are not necessarily drawn to scale.
Fig. 1 is a flowchart of an information pushing method according to the present invention.
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. The following examples are only for illustrating the technical solutions of the present invention more clearly, and therefore are only examples, and the protection scope of the present invention is not limited thereby.
It is to be noted that, unless otherwise specified, technical or scientific terms used herein shall have the ordinary meaning as understood by those skilled in the art to which the invention pertains.
Example 1:
the present embodiment 1 provides an information pushing method, where the method of the present embodiment is applied to a client, and the information pushing method provided by taking the client as an execution subject specifically includes:
s1, selecting a playing video from a plurality of video sets and triggering a video playing instruction;
s2, acquiring the corresponding set praise activity information based on the selected video displayed in the video interface; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
s3, based on the set praise activity information corresponding to the selected video, executing praise operation;
s4 receives and confirms order information generated according to the broadcast of the collective approval activity information when the number of approval reaches a preset threshold.
The broadcast based on the collective praise activity information comprises one or more of character winning information, picture winning information, voice winning information and video winning information of virtual commodities corresponding to preset keywords in the promotional video.
Example 2:
the embodiment 2 provides an information pushing method, which is applied to a service provider, and the information pushing method provided by taking the service provider as an execution subject specifically includes:
s11, publishing the publicity video through the local uploading or the shooting function of the background of the operator platform, and adding praise activity information initiated aiming at the publicity video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
s12, when the praise number reaches a preset threshold value, receiving the broadcast based on the praise activity information, and sending order information generated by the broadcast based on the praise activity information to the client;
and S13, responding to the confirmation message based on the order information, and executing the commodity transportation service corresponding to the order information.
Example 3:
the embodiment 3 provides an information push method, which is applied to an operator platform, and the information push method provided by taking the operator platform as an execution subject specifically includes:
s1001, acquiring promotional videos issued by a service provider, and grouping the promotional videos in different combination modes to obtain a plurality of video sets;
s1002, the operator platform responds to a video playing instruction triggered by a client and displays the praise activity collecting information in a video interface corresponding to the propaganda video;
s1003, when the client plays the propaganda video selected in the video set, receiving the feedback of the client;
s1004 transmits a broadcast based on the set approval activity information to the service provider and the client according to the feedback of the client.
The different combination modes comprise product information, product properties, advertisement keywords and commodity category information contained in the propaganda video.
In steps S1003 and S1004, when the client plays the promotional video selected in the video set, receiving the feedback of the user, and sending a broadcast based on the set approval activity information to the service provider and the client according to the feedback of the client specifically includes:
a. after receiving the approval of the client end point, determining the current played video, the approval moment and the playing duration of the client end point;
b. monitoring the praise condition of the video played by the client;
c. and when the praise number reaches a preset threshold value, broadcasting to corresponding service providers and clients according to the praise activity information corresponding to the played video.
Step b, monitoring the praise condition of the video played by the client;
monitoring the corresponding number of user click-through rates and praise per promotional video in the video set per unit time, an
And monitoring the number of times of the promotion video in the playing video set is initiated based on the promotion activity information in the video in unit time.
After monitoring the praise condition of the video played by the client, the method further comprises: counting the user click rate and the number of praise of each promotional video in the video set in unit time, and ranking the promotional videos according to the click rate and the number of praise; and/or
Summing the set praise times initiated by each propaganda video in the playing video set based on the set praise activity information in the video in unit time, calculating the ratio of the set praise times initiated by the set praise activity information of each video in unit time to the set praise time threshold reached by the set praise times, ranking the videos according to the ratio, analyzing the popularity of the videos, and adjusting the occurrence probability of each video in the next period according to the popularity of the videos.
The above 3 embodiments further comprise, before execution, the server and the client sending an access request to the operator platform; the access request comprises a registration request and a login request, and the operator platform also needs to verify the identity of the user requesting access;
the method specifically comprises the following steps: receiving a registration request of a user;
adding role labels including service provider identifications and client identifications for users who register requests, and setting corresponding access rights aiming at different role labels;
receiving a login request of a user;
and based on different role labels, authenticating the user requesting to login.
For example: the facilitator/user can register with the id card + phone number (the facilitator needs to do other verification);
information perfection is needed after registration is finished, such as information of addresses, photos and the like;
the service provider logs in by using the account registered by the service provider information.
Example 4:
as shown in fig. 1, the present embodiment provides an information pushing method, where the method relates to an operator platform, a service provider, and a client, and includes the following specific steps:
s101, publishing a propaganda video through a local uploading function or a shooting function of an operator platform background, and adding praise activity information initiated aiming at the propaganda video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
s102, acquiring promotional videos issued by a service provider, and grouping the promotional videos in different combination modes to obtain a plurality of video sets;
s103, selecting a playing video from a plurality of video sets and triggering a video playing instruction;
s104, responding to a video playing instruction triggered by a client, and displaying the video activity information of the set praise in a video interface corresponding to the propaganda video;
s105, acquiring the corresponding set praise activity information based on the selected video displayed in the video interface; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
s106, when the client plays the propaganda video selected in the video set, receiving the feedback of the client;
s107, performing praise operation based on the set praise activity information corresponding to the selected video;
s108, sending a broadcast based on the set approval activity information to the service provider and the client according to the feedback of the client;
s109, when the praise number reaches a preset threshold value, receiving the broadcast based on the praise activity information, and sending order information generated by the broadcast based on the praise activity information to the client;
s110, when the praise number reaches a preset threshold value, receiving and confirming order information generated according to the broadcast of the praise activity information;
s111, responding to the confirmation message based on the order information;
and S112, executing the commodity transportation service corresponding to the order information. For example: the service provider directly delivers the goods to the winning user; the service provider/user can check the logistics state through the background; and the user confirms after receiving the commodity, receives the receipt, confirms by the background and completes the transaction. The user without prize can directly buy/wholesale the commodity according to the preference of the user, and the user can directly contact with the service provider by using the chatting software.
Before step S101 is executed, the operator platform verifies the identity of the user requesting access; the method specifically comprises the following steps:
receiving a registration request of a user or receiving a login request of the user;
adding role labels including service provider identifications and client identifications for users who register requests, and setting corresponding access rights aiming at different role labels;
and based on different role labels, authenticating the user requesting to login.
Example 5:
according to the above embodiment, the present invention takes the client and the service provider as examples, and provides the following operation flows:
1. the operation flow of the service provider is as follows:
after the software is opened, the service provider personnel logs in, uploads commodity advertisements needing to be advertised or directly records the commodity advertisements on site by using the video shooting function of the platform (such as advertising a certain mineral water), the service provider can see the click rate or the praise collection number set by the platform by using the authority (such as 1000 click rate/praise collection for a bottle of mineral water) after uploading, and when the set click rate/praise collection number is reached, the background draws a lottery and sends winning user information to the service provider, and the service provider sends a certain commodity (mineral water) to a winning user.
If there are users to buy/wholesale, the two parties will be directly contacted through the chat software.
2. User (client) operation flow:
after logging in, the user selects the favorite commodity (such as mineral water) advertisement video to click and watch, clicks like after watching, can participate in the free lottery activity of the commodity (mineral water), and carries out unified lottery in the background after reaching the set click/love collection upper limit, so that the user can obtain the commodity (mineral water) free.
After receiving the winning information, the receiving address and other information are confirmed in time, and the receiving reply is carried out on the platform after receiving the goods.
The user does not win a prize but likes the commodity well, and can directly purchase/wholesale, and the user and the service provider communicate with each other.
Take a mobile phone service provider publicizing a certain mobile phone as an example:
a certain mobile phone service provider needs to carry out advertisement propaganda on one mobile phone of the certain mobile phone service provider, and can upload mobile phone propaganda advertisements shot by the certain mobile phone service provider to a platform or directly carry out on-site shooting on the platform.
After the service provider uploads the advertisement video, the platform sets the upper limit of the number of clicks/set praise to be reached. Therefore, the lottery drawing can be carried out only by 10 ten thousand clicks/10 ten thousand set praise of the mobile phone.
After a certain user logs in the platform, the user likes the mobile phone very much and wants to obtain the mobile phone freely, the user only needs to click to watch the propaganda video of the mobile phone and approve the propaganda video after the propaganda video is finished, the user can participate in the free lottery drawing of the mobile phone, and the mobile phone can be obtained freely.
When the propaganda video clicks the watching rate/collects the praise to reach 10 ten thousand, the background carries out lottery drawing in the 10 ten thousand people, and the winning user can obtain the mobile phone free of charge.
The winning user may select the next lottery (if any)/contact the facilitator directly for purchase/wholesale.
The user in the scheme can possibly obtain the favorite commodities without spending money; the facilitator actually achieves the purpose of self promotion (1 click rate/1 praise represents that 1 person watches the promotion video and 1 person knows the commodity).
Example 6:
based on the same technical concept, the specific embodiment also provides an information pushing system, which comprises an operator platform, a service provider and a client;
wherein the operator platform comprises:
the processing module is used for acquiring the propaganda videos issued by the service provider, and grouping the propaganda videos in different combination modes to obtain a plurality of video sets;
the display module is used for responding to a video playing instruction triggered by a client and displaying the praise activity collecting information in a video interface corresponding to the propaganda video;
the interactive module is used for receiving the feedback of the client when the client plays the propaganda video selected in the video set;
the pushing module is used for sending the broadcast based on the collective praise activity information to the service provider and the client according to the feedback of the client;
the client comprises:
the selection module is used for selecting a playing video from the plurality of video sets and triggering a video playing instruction;
the acquisition module is used for acquiring the activity information of the set praise displayed in the video interface and corresponding to the selected video; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
the execution module is used for executing praise operation based on the set praise activity information corresponding to the selected video;
the confirming module is used for receiving and confirming order information generated according to the broadcast of the praise activity information when the praise number reaches a preset threshold value;
the service provider comprises: the uploading module is used for releasing the propaganda video through a local uploading function or a shooting function of an operator platform background, and adding praise activity information initiated aiming at the propaganda video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
the order generation module is used for receiving the broadcast based on the collective praise activity information when the praise quantity reaches a preset threshold value, and sending order information generated by the broadcast based on the collective praise activity information to the client;
the response module is used for responding to the confirmation message based on the order information;
and the execution module is used for executing the commodity transportation service corresponding to the order information.
The operator platform also comprises a registration login management module used for verifying the identity of the user requesting access;
the registration login management module comprises a first receiving unit, a second receiving unit setting unit and a user authentication unit; wherein the content of the first and second substances,
the first receiving unit is used for receiving a registration request of a user;
the setting unit is used for adding role labels for users of the registration requests, including service provider identifiers and client identifiers, and setting corresponding access permissions aiming at different role labels;
the second receiving unit is used for receiving a login request of a user;
and the user authentication unit is used for authenticating the identity of the user requesting to log in based on different role labels.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present invention, and they should be construed as being included in the following claims and description.

Claims (10)

1. An information pushing method, which is applied to a client, is characterized in that the method comprises:
selecting a playing video from a plurality of video sets, and triggering a video playing instruction;
acquiring the corresponding set praise activity information based on the selected video displayed in the video interface; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
performing praise operation based on the set praise activity information corresponding to the selected video;
and when the praise number reaches a preset threshold value, receiving and confirming order information generated according to the broadcast of the praise activity information.
2. The method of claim 1, wherein the broadcast of the like-collected event information comprises obtaining one or more of text winning information, picture winning information, voice winning information, and video winning information of virtual goods corresponding to a preset keyword in the promotional video.
3. An information pushing method applied to a service provider, the method comprising:
publishing a propaganda video through a local uploading function or a shooting function of an operator platform background, and adding praise activity information initiated aiming at the propaganda video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
when the praise number reaches a preset threshold value, receiving a broadcast based on the praise activity information, and sending order information generated by the broadcast based on the praise activity information to the client;
and responding to the confirmation message based on the order information, and executing the commodity transportation service corresponding to the order information.
4. An information pushing method, which is applied to an operator platform, is characterized in that the method comprises:
the method comprises the steps of obtaining propaganda videos issued by a service provider, and grouping the propaganda videos in different combination modes to obtain a plurality of video sets;
the operator platform responds to a video playing instruction triggered by a client and displays the praise activity collecting information in a video interface corresponding to the propaganda video;
receiving feedback of the client when the client plays the propaganda video selected in the video set;
and sending the broadcast based on the set approval activity information to the service provider and the client according to the feedback of the client.
5. The method of claim 4, wherein the different combinations include product information, product properties, advertisement keywords, and product category information included in the promotional video.
6. The method of claim 4, wherein receiving feedback from the user while the client plays the promotional video selected from the video set, and wherein sending the praise campaign information based broadcast to the service provider and the client based on the feedback from the client comprises:
after receiving the approval of the client end point, determining the current played video, the approval moment and the playing duration of the client end point;
monitoring the praise condition of the video played by the client;
and when the praise number reaches a preset threshold value, broadcasting to corresponding service providers and clients according to the praise activity information corresponding to the played video.
7. The method of claim 6, wherein the monitoring of the likes of the video played by the client comprises;
monitoring the corresponding number of user click-through rates and praise per promotional video in the video set per unit time, an
And monitoring the number of times of the promotion video in the playing video set is initiated based on the promotion activity information in the video in unit time.
8. The method of claim 7, wherein monitoring the video played by the client for approval further comprises: counting the user click rate and the number of praise of each promotional video in the video set in unit time, and ranking the promotional videos according to the click rate and the number of praise; and/or
Summing the set praise times initiated by each propaganda video in the playing video set based on the set praise activity information in the video in unit time, calculating the ratio of the set praise times initiated by the set praise activity information of each video in unit time to the set praise time threshold reached by the set praise times, ranking the videos according to the ratio, analyzing the popularity of the videos, and adjusting the occurrence probability of each video in the next period according to the popularity of the videos.
9. An information push system is characterized in that the information push system comprises an operator platform, a service provider and a client;
wherein the operator platform comprises:
the processing module is used for acquiring the propaganda videos issued by the service provider, and grouping the propaganda videos in different combination modes to obtain a plurality of video sets;
the display module is used for responding to a video playing instruction triggered by a client and displaying the praise activity collecting information in a video interface corresponding to the propaganda video;
the interactive module is used for receiving the feedback of the client when the client plays the propaganda video selected in the video set;
the pushing module is used for sending the broadcast based on the collective praise activity information to the service provider and the client according to the feedback of the client;
the client comprises:
the selection module is used for selecting a playing video from the plurality of video sets and triggering a video playing instruction;
the acquisition module is used for acquiring the activity information of the set praise displayed in the video interface and corresponding to the selected video; the praise activity information comprises a virtual commodity corresponding to a preset keyword in a promotional video, a praise preset threshold corresponding to the virtual commodity, and prompt information corresponding to the praise activity, a praise virtual button aiming at the praise activity and a praise progress bar which are displayed in the video;
the execution module is used for executing praise operation based on the set praise activity information corresponding to the selected video;
the confirming module is used for receiving and confirming order information generated according to the broadcast of the praise activity information when the praise number reaches a preset threshold value;
the service provider comprises: the uploading module is used for releasing the propaganda video through a local uploading function or a shooting function of an operator platform background, and adding praise activity information initiated aiming at the propaganda video in the video; viewing praise conditions after the publicity video is issued in real time; the praise condition comprises a user click rate, praise quantity and praise times initiated based on the video praise activity information;
the order generation module is used for receiving the broadcast based on the collective praise activity information when the praise quantity reaches a preset threshold value, and sending order information generated by the broadcast based on the collective praise activity information to the client;
the response module is used for responding to the confirmation message based on the order information;
and the execution module is used for executing the commodity transportation service corresponding to the order information.
10. The system of claim 9, wherein: the operator platform also comprises a registration login management module used for verifying the identity of the user requesting access;
the registration login management module comprises a first receiving unit, a second receiving unit setting unit and a user authentication unit; wherein the content of the first and second substances,
the first receiving unit is used for receiving a registration request of a user;
the setting unit is used for adding role labels for users of the registration requests, including service provider identifiers and client identifiers, and setting corresponding access permissions aiming at different role labels;
the second receiving unit is used for receiving a login request of a user;
and the user authentication unit is used for authenticating the identity of the user requesting to log in based on different role labels.
CN202011150224.2A 2020-10-23 2020-10-23 Information pushing method and system Pending CN112270564A (en)

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