CN106598643A - Method, apparatus and system for downloading applications to snatch red envelopes - Google Patents
Method, apparatus and system for downloading applications to snatch red envelopes Download PDFInfo
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- CN106598643A CN106598643A CN201610982482.4A CN201610982482A CN106598643A CN 106598643 A CN106598643 A CN 106598643A CN 201610982482 A CN201610982482 A CN 201610982482A CN 106598643 A CN106598643 A CN 106598643A
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06F8/60—Software deployment
- G06F8/61—Installation
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The invention relates to a method, an apparatus and a system for downloading applications to snatch red envelopes. The method comprises the following steps of receiving an application list and performing screening and sorting on applications in the application list; displaying the screened and sorted application list, receiving an instruction of downloading specific applications, and executing the downloading; receiving an instruction of installing the specific applications and executing the installation; and performing statistics on experience situations of the installed specific applications, thereby giving the red envelopes corresponding to the specific applications. According to the method, the apparatus and the system, the user viscosity of a product is enhanced through the scheme of snatching the red envelopes after downloading and experience. By utilizing the method, the apparatus and the system, a new user can experience the Apps under the attraction of the red envelopes, so that product promotion and experience are greatly assisted; and targeted red envelope pushing is performed for hobbies, features and demands of sub-divided customers, so that the pertinence is high and target groups can be effectively locked.
Description
Technical field
The present invention relates to intelligent terminal field, specifically, the present invention relates to a kind of download the side that application program robs red packet
Method, device and corresponding system.
Background technology
Third-party platform is generally used for the popularization to App, thus App download and installation directly affect the income of platform
With trust of the App providers to platform.For this purpose, the user's viscosity for improving App is a core demand.In general, App reaches the standard grade meeting
Promoted using substantial amounts of advertisement and stage property term discount therein (for game class), but for tool-class App (for example
Map, traffic query), simple advertisement promotion effect on driving birds is not good.
At present, the App quantity of smart mobile phone is more and more, and App newly developed is difficult from similar App in the popularization stage
Fight one's way out of a heavy encirclement, so as to need some special promotion methods to attract user to go experience.For example, for taxi-hailing software is (drop drop, fast
, easily to etc.), it reduces user charges so as to inhale generally by way of providing paying discount using during in user
Quote family to use, and other software of ordering (outside Baidu, going home to have a meal) is reduced or remitted and placed an order by placing an order first
The mode for giving reward voucher again afterwards attracts user.Although said method has certain validity, it is general only to commonly used
The user of the software is effective, and inadequate to the attraction of new user.
Further, since the way of promotion/dynamics that each APP is provided has difference, applicable crowd is also different, simply
The specific aim for pushing APP is not strong, still can not effective lock onto target colony.
The content of the invention
In view of the above problems, it is proposed that the present invention so as to provide one kind overcome the problems referred to above or at least in part solve on
The download application program for stating problem robs the method for red packet, device and corresponding system.
According to one aspect of the present invention, there is provided a kind of method that download application program robs red packet, comprise the steps：
Receive the application list and the application program in described the application list is screened and sorted；
Described the application list after display screening and sequence, under receiving the instruction and execution for downloading application-specific
Carry；
Reception is installed the instruction of the application-specific and performs installation；
Application-specific experience situation after mounting is counted, to provide the corresponding red packet of the application-specific.
Alternatively, the distribution information comprising the corresponding red packet of application program in described the application list.
Alternatively, the application program in described the application list carries out screening includes：According to the download of user
Record/browse record/click record/usage record and collect user to the preference using application categories/function/interactive interface, so
Afterwards the screening is carried out to the application program in the list according to above-mentioned preference.
Alternatively, it is described to count application-specific experience situation after mounting, to provide the application-specific
Corresponding red packet, further includes：
Application-specific experience situation after mounting is counted, if the experience situation meets pre-conditioned, is shown
Show the entrance for robbing red packet, if the experience situation do not meet it is pre-conditioned if do not show the entrance of robbing red packet.
Alternatively, the corresponding red packet of the application-specific determines according to following strategy：For different types of application journey
Sequence, designs different red packet type/amount of money；Weight to similar individually designed its red packet of application program, according to current triggering
Application program and its corresponding setting determining the final type and the amount of money of red packet.
Alternatively, the corresponding red packet of the application-specific determines according to following strategy：Same class application program correspondence one
Individual red packet pond, its total amount according to the interests that the commercial value of all application programs under such and/or supplier provide be divided into come
Determine, the weight proportion of each application program according to the history download of the application program, need the factors such as the dynamics promoted come
Determine.
According to another aspect of the present invention, there is provided a kind of method that download application program robs red packet, comprise the steps：
It is determined that participating in the type and quantity of the application program for robbing red packet activity；
Generate the application list and be pushed to client, described the application list includes the corresponding red packet of application program
Distribution information；
Receive the request of download application-specific and the installation kit of application-specific is pushed to into client；
Receive user is directed to the experience situation result of application-specific and the determination of the distribution information based on the red packet
No distribution red packet and the red packet type of distribution；
The red packet information of respective type is pushed to mobile terminal.
According to another aspect of the present invention, there is provided a kind of download application program robs the device of red packet, and described device includes：
Screening and sequencing module, for receiving the application list and carrying out to the application program in described the application list
Screening and sequence；
Display module, for the described the application list after showing screening and sorting；
First receiver module, for receiving the instruction of download application-specific and performing download；
Second receiver module, installs the instruction of the application-specific and performs installation for reception；
Statistical module, for counting application-specific experience situation after mounting, to provide the application-specific journey
The corresponding red packet of sequence.
According to another aspect of the present invention, there is provided a kind of download application program robs the device of red packet, and described device includes：
Determining module, for determining the type and quantity for participating in the application program for robbing red packet activity；
First pushing module, for generating the application list and being pushed to client, described the application list is included
The distribution information of the corresponding red packet of application program；
First receiver module, the request for reception download application-specific simultaneously pushes away the installation kit of application-specific
It is sent to client；
Second receiver module, for receive user for the experience situation result of application-specific and based on the red packet
Distribution information determine whether to distribute the red packet type of red packet and distribution；
Second pushing module, for pushing the red packet information of respective type to client.
According to another aspect of the present invention, there is provided the system that a kind of download application program robs red packet, including client and
Service end, the service end and the client interact realization download application program and rob red packet.
Beneficial effects of the present invention are as follows：The present invention passes through the user of the scheme enhancing product for downloading and robbing after experiencing red packet
Viscosity.Using the present invention, new user can be made to serve pole robbing the temptation experience App of red packet, the popularization and experience to product
Big help, also, the hobby for subdivision client crowd, feature, demand carry out targetedly red packet push, therefore it is directed to
Property it is strong, can effective lock onto target colony.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By the detailed description for reading hereafter preferred embodiment, various other advantages and benefit is common for this area
Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred embodiment, and is not considered as to the present invention
Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical part.In the accompanying drawings：
Fig. 1 shows that a kind of flow process for downloading the method that application program robs red packet according to an embodiment of the invention is illustrated
Figure；
Fig. 2 shows that another kind of flow process for downloading the method that application program robs red packet according to an embodiment of the invention is shown
It is intended to；
Fig. 3 shows that a kind of download application program according to an embodiment of the invention robs the structural representation of the device of red packet
Figure；
Fig. 4 shows that another kind of structure for downloading the device that application program robs red packet according to an embodiment of the invention is shown
It is intended to；
Fig. 5 shows that a kind of download application program according to an embodiment of the invention robs the structural representation of the system of red packet
Figure.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure and should not be by embodiments set forth here
Limited.On the contrary, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure
Complete conveys to those skilled in the art.
Fig. 1 shows that a kind of flow process for downloading the method that application program robs red packet according to an embodiment of the invention is illustrated
Figure；As shown in figure 1, the method is completed in the client, comprise the steps：
Step S110, receives the application list and the application program in described the application list is screened and arranged
Sequence.
Specifically, the distribution information comprising the corresponding red packet of application program in described the application list, that is to say, that
The corresponding red packet of each application program is just contained in the application list, the amount of money of these red packets can preset,
Can also in real time be changed according to factors such as the changes of download.The application program in the list carries out screening to be included：
User is collected to using application categories/function/interaction according to the Download History of user/browse record/click record/usage record
The preference at interface, then carries out the screening according to above-mentioned preference to the application program in the list.
Step S120, the described the application list after showing screening and sorting.It is different due to the factor difference screened
The App lists that client is seen can be different.For example, the App lists for showing in the client of fitness enthusiasts, due to it
The App for downloading in the past is much the App related to body-building, such as the monitoring of running distance, heartbeat inspecting, physical consumption detection,
Therefore service end is pushed to the App in the client of the user and also based on such, and to select to be downloaded in such App more
Several be listed in before for its reference.Thus, it is possible to more rapidly and easily lock onto target crowd, user is thus also time saving and energy saving
Obtain oneself want download App.
Step S130, receives the instruction of download application-specific and performs download.
Step S140, reception is installed the instruction of the application-specific and performs installation.
Step S150, counts application-specific experience situation after mounting, to provide the application-specific pair
The red packet answered.
Specifically, it is described to count application-specific experience situation after mounting, to provide the application-specific
Corresponding red packet, further includes：Application-specific experience situation after mounting is counted, if the experience situation meets
It is pre-conditioned, then show and rob the entrance of red packet, if the experience situation do not meet it is pre-conditioned if do not show and rob entering for red packet
Mouthful.It is described pre-conditioned including experience time, experience functions and/or experience task.The experience time is：Start application program
Afterwards the application program continuously runs the scheduled time (such as but not limited to 30 seconds) on foreground.The experience functions are：Triggering one
The button of individual or multiple funtion parts.The experience task at least includes one of following：Download, reach a standard, place an order, arrange and improve individual
People's information.
In a preferred embodiment of the invention, the corresponding red packet of the application-specific determines according to following strategy：
For different types of application program, different red packet type/amount of money are designed；To similar individually designed its red packet of application program
Weight (for the probability of the different amount of money under current type), come true according to the application program of current triggering and its corresponding setting
Determine the final type and the amount of money of red packet.
In another preferred embodiment of the invention, the corresponding red packet of the application-specific is true according to following strategy
It is fixed：One red packet pond of same class application program correspondence, its total amount according to the commercial value of all application programs under such and/or
The interests that supplier provides are divided into determining, the weight proportion of each application program according to the history download of the application program,
The factors such as the dynamics promoted are needed to determine.
In another preferred embodiment of the invention, methods described further includes following steps：Receive user is robbed red
The trigger action of bag, is user's distribution red packet；User is got first after red packet, and the prompting of red packet is robbed again in display after sharing；With
Family occurs again robbing button or the prompting of red packet after sharing.For example, user is shared with after friend by circle of friends, microblogging etc., meeting
A chance (only once) for robbing red packet is obtained again, the checking such as picture can be shared by checking, it is also possible to utilize client
Follow the trail of at end.
In another preferred embodiment of the present invention, the evaluation, the classification of suitable crowd according to application level, together
When combine commercial value, user profile (such as age, sex, preference, click/download history etc.) and carry out the screening, this
The acquisition of a little conditional informations can be limited separately.
In a preferred embodiment of the invention, rob red packet activity and be divided into two kinds：Field at ordinary times weekly and Friday
Special show.At ordinary times field each rob within one week 4 red packets with threshold, special show limit robs 2 red packets for one week, and the average red packet amount of special show can be high
In field at ordinary times, than usual field is also few for quantity.
Fig. 2 shows that another kind of flow process for downloading the method that application program robs red packet according to an embodiment of the invention is shown
It is intended to；As shown in Fig. 2 a kind of download the method that application program robs red packet, the method is completed in service end, including following step
Suddenly：
Step S310, it is determined that participating in the type and quantity of the application program for robbing red packet activity.
Specifically, the application program be from commercial podium batch import or based on contract individually import, or it is described should
It is in commercial flat according to the ratio or application program of the clicking rate of application program, download, clicking rate and download with program
Earning rate on platform is being determined.
Step S320, generates the application list and is pushed to client, and described the application list includes application program
The distribution information of corresponding red packet.
Specifically, the corresponding red packet of the application-specific determines according to following strategy：For different types of application journey
Sequence, designs different red packet type/amount of money；Weight to similar individually designed its red packet of application program, according to current triggering
Application program and its corresponding setting determining the final type and the amount of money of red packet.
In another preferred embodiment of the invention, the corresponding red packet of the application-specific is true according to following strategy
It is fixed：One red packet pond of same class application program correspondence, its total amount according to the commercial value of all application programs under such and/or
The interests that supplier provides are divided into determining, the weight proportion of each application program according to the history download of the application program,
The factors such as the dynamics promoted are needed to determine.
Step S330, receives the request of download application-specific and the installation kit of application-specific is pushed to into client
End.
Client can be screened to it and be sorted after the application list is received, and will be screened and sorted it
The application list afterwards is shown to user.The above-mentioned screening to the application list can sort can be different because of user, for example,
The App lists shown in the client of fitness enthusiasts, because the App downloaded before it is much the App related to body-building, such as
The monitoring of running distance, heartbeat inspecting, physical consumption detection etc., therefore service end is pushed to the App in the client of the user
Also will based on such, and select to be downloaded in such App more several be listed in before for its reference.Thus, it is possible to faster
Speed and easily lock onto target crowd, user is thus also time saving and energy saving to obtain the App for oneself wanting to download.
Step S340, experience situation result of the receive user for application-specific and the distribution based on the red packet are believed
Breath determines whether the red packet type for distributing red packet and distribution.
Specifically, client meeting counting user is directed to the experience situation of the application-specific and is sent to service end,
And service end then whether the experience situation according to rule judgment set in advance meets the condition for providing red packet, if condition is full
Foot, it is determined that the type of distribution red packet and red packet.
Step S350, pushes the red packet information of respective type to mobile terminal.
Specifically, when red packet information pushing is to client, meeting shows the entrance button for robbing red packet in client, works as user
When clicking on entrance button, then red packet particular type, amount for being determined according to abovementioned steps etc. provides red packet for the user.In addition,
Above-mentioned steps can also be completed according to other schemes, for example, it is just directly user's distribution red packet to click on without the need for user, and by red packet
Content is shown to user.Aforesaid way is merely illustrative, and those skilled in the art can also implement other schemes to complete red packet
Distribution, the present invention to this and it is unrestricted.
Fig. 3 shows that a kind of download application program according to an embodiment of the invention robs the structural representation of the device of red packet
Figure.As shown in figure 3, a kind of download the device 200 that application program robs red packet, the device is used for client, and described device includes：
Screening and sequencing module 210, for receiving the application list and to the application program in described the application list
Screened and sorted.
Specifically, the distribution information comprising the corresponding red packet of application program in described the application list, that is to say, that
The corresponding red packet of each application program is just contained in the application list, the amount of money of these red packets can preset,
Can also in real time be changed according to factors such as the changes of download.The application program in the list carries out screening to be included：
User is collected to using application categories/function/interaction according to the Download History of user/browse record/click record/usage record
The preference at interface, then carries out the screening according to above-mentioned preference to the application program in the list.
Display module 220, for the described the application list after showing screening and sorting.
Because the factor screened is different, the App lists that different clients is seen can be different.For example, body-building love
The App lists shown in the client of good person, because the App downloaded before it is much the App related to body-building, such as running road
Journey monitoring, heartbeat inspecting, physical consumption detection etc., thus service end be pushed to App in the client of the user also will be with
Based on such, and select to be downloaded in such App more several be listed in before for its reference.Thus, it is possible to more rapidly and just
Prompt lock onto target crowd, user is thus also time saving and energy saving to obtain the App for oneself wanting to download.
First receiver module 230, for receiving the instruction of download application-specific and performing download.
Second receiver module 240, installs the instruction of the application-specific and performs installation for reception.
Statistical module 250, for counting application-specific experience situation after mounting, to provide the application-specific
The corresponding red packet of program.
Specifically, it is described to count application-specific experience situation after mounting, to provide the application-specific
Corresponding red packet, further includes：Application-specific experience situation after mounting is counted, if the experience situation meets
It is pre-conditioned, then show and rob the entrance of red packet, if the experience situation do not meet it is pre-conditioned if do not show and rob entering for red packet
Mouthful.It is described pre-conditioned including experience time, experience functions and/or experience task.The experience time is：Start application program
Afterwards the application program continuously runs the scheduled time (such as but not limited to 30 seconds) on foreground.The experience functions are：Triggering one
The button of individual or multiple funtion parts.The experience task at least includes one of following：Download, reach a standard, place an order, arrange and improve individual
People's information.
In a preferred embodiment of the invention, the corresponding red packet of the application-specific determines according to following strategy：
For different types of application program, different red packet type/amount of money are designed；To similar individually designed its red packet of application program
Weight (for the probability of the different amount of money under current type), come true according to the application program of current triggering and its corresponding setting
Determine the final type and the amount of money of red packet.
In another preferred embodiment of the invention, the corresponding red packet of the application-specific is true according to following strategy
It is fixed：One red packet pond of same class application program correspondence, its total amount according to the commercial value of all application programs under such and/or
The interests that supplier provides are divided into determining, the weight proportion of each application program according to the history download of the application program,
The factors such as the dynamics promoted are needed to determine.
In another preferred embodiment of the invention, methods described further includes following steps：Receive user is robbed red
The trigger action of bag, is user's distribution red packet；User is got first after red packet, and the prompting of red packet is robbed again in display after sharing；With
Family occurs again robbing button or the prompting of red packet after sharing.For example, user is shared with after friend by circle of friends, microblogging etc., meeting
A chance (only once) for robbing red packet is obtained again, the checking such as picture can be shared by checking, it is also possible to utilize client
Follow the trail of at end.
In another preferred embodiment of the present invention, the evaluation, the classification of suitable crowd according to application level, together
When combine commercial value, user profile (such as age, sex, preference, click/download history etc.) and carry out the screening, this
The acquisition of a little conditional informations can be limited separately.
In a preferred embodiment of the invention, rob red packet activity and be divided into two kinds：Field at ordinary times weekly and Friday
Special show.At ordinary times field each rob within one week 4 red packets with threshold, special show limit robs 2 red packets for one week, and the average red packet amount of special show can be high
In field at ordinary times, than usual field is also few for quantity.
Fig. 4 shows that another kind of structure for downloading the device that application program robs red packet according to an embodiment of the invention is shown
It is intended to；As shown in figure 4, a kind of download the device 400 that application program robs red packet, the device is used for service end, and described device includes：
Determining module 410, for determining the type and quantity for participating in the application program for robbing red packet activity.
Specifically, the application program be from commercial podium batch import or based on contract individually import, or it is described should
It is in commercial flat according to the ratio or application program of the clicking rate of application program, download, clicking rate and download with program
Earning rate on platform is being determined.
First pushing module 420, for generating the application list and being pushed to client, the application list bag
Distribution information containing the corresponding red packet of application program；
Specifically, the corresponding red packet of the application-specific determines according to following strategy：For different types of application journey
Sequence, designs different red packet type/amount of money；Weight to similar individually designed its red packet of application program, according to current triggering
Application program and its corresponding setting determining the final type and the amount of money of red packet.
In another preferred embodiment of the invention, the corresponding red packet of the application-specific is true according to following strategy
It is fixed：One red packet pond of same class application program correspondence, its total amount according to the commercial value of all application programs under such and/or
The interests that supplier provides are divided into determining, the weight proportion of each application program according to the history download of the application program,
The factors such as the dynamics promoted are needed to determine.
First receiver module 430, for receiving the request of downloading application-specific and by the installation of application-specific
Bag is pushed to client；
Client can be screened to it and be sorted after the application list is received, and will be screened and sorted it
The application list afterwards is shown to user.The above-mentioned screening to the application list can sort can be different because of user, for example,
The App lists shown in the client of fitness enthusiasts, because the App downloaded before it is much the App related to body-building, such as
The monitoring of running distance, heartbeat inspecting, physical consumption detection etc., therefore service end is pushed to the App in the client of the user
Also will based on such, and select to be downloaded in such App more several be listed in before for its reference.Thus, it is possible to faster
Speed and easily lock onto target crowd, user is thus also time saving and energy saving to obtain the App for oneself wanting to download.
Second receiver module 440, for receive user for the experience situation result of application-specific and based on described
The distribution information of red packet determines whether the red packet type for distributing red packet and distribution；
Specifically, client meeting counting user is directed to the experience situation of the application-specific and is sent to service end,
And service end then whether the experience situation according to rule judgment set in advance meets the condition for providing red packet, if condition is full
Foot, it is determined that the type of distribution red packet and red packet.
Second pushing module 450, for pushing the red packet information of respective type to client.
Specifically, when red packet information pushing is to client, meeting shows the entrance button for robbing red packet in client, works as user
When clicking on entrance button, then red packet particular type, amount for being determined according to abovementioned steps etc. provides red packet for the user.In addition,
Above-mentioned steps can also be completed according to other schemes, for example, it is just directly user's distribution red packet to click on without the need for user, and by red packet
Content is shown to user.Aforesaid way is merely illustrative, and those skilled in the art can also implement other schemes to complete red packet
Distribution, the present invention to this and it is unrestricted.
Fig. 5 shows that a kind of download application program according to an embodiment of the invention robs the structural representation of the system of red packet
Figure.As shown in figure 5, a kind of download the system 500 that application program robs red packet, including the client with device as described above 200
600 and the service end 700 with device as described above 400, the service end and the client interact that realization downloads should
Red packet is robbed with program.The client 600 can be the common intelligent mobile terminal such as mobile phone, panel computer, intelligent watch.Institute
State service end can be enterprise-level server, desktop computer, notebook computer etc. it is common be used as setting for server
It is standby.In addition, above-mentioned client and service end can also software form realizing, such as customer end A pp and service end App, this
It is bright to this and unrestricted.
Hereinafter the behaviour of the method for the present invention, device and system is illustrated with a fitness enthusiasts as real case one first
Make and use, and the beneficial effect for producing.
First, various body-building softwares are housed, now he wants that experiencing newest body-building App answers in the mobile phone of the fitness enthusiasts
With, then open 360 first in its mobile phone and apply shop.Server answers the request that mobile phone sends, with reference to the front lower of the user
The App type and quantity for carrying, it is determined that the App for robbing red packet activity is participated in, including species, quantity etc..These App for recommending can be with
Import from 360 commercial podiums batch, it is also possible to individually imported according to the contract with certain service provider.
Its clicking rate, download (or both ratio) are considered when the App for determining activity, while to refer to it
Earning rate on platform etc..For example, certain App of entitled " great husky body-building " number of downloads ranking in body-building class App
One, then just the App is classified as into first recommended, recommends the fitness enthusiasts.The like, arrange in recommendation list
Go out the App of ten number of downloads ranking top ten lists.
Then, the App of list is screened in the mobile phone of user；Download History according to user, browse record, point
Hit record, even with record, go to collect preference of the user to App species/function/interactive interface etc., it is inclined further according to these
Filter out App well；App is pushed to by client according to the result of screening and robs red packet for user's downloading experience；Different clients
The App lists seen can be different.If a certain item body-building software had been downloaded in the mobile phone of the user, such as
Downloaded great this software of husky body-building, just by the software when mobile phone shows automatic rejection.Again for example, if the user is with front lower
The software for carrying is based on the App of class of running, then when recommendation list shows, just automatically by the ranking of running class App to
Front adjustment.New App is selected to download of course for user is encouraged, it is also possible to which the App distribution of such as heartbeat inspecting class is bigger
Red packet and list names advance.And these lists, in the mobile phone of another fitness enthusiasts, according to its Download History or preference,
The recommendation lists different from previous fitness enthusiasts can be shown with real-time adjustment.
After the mobile phone-downloaded of user is installed, experience 30 seconds can be pointed out, user complete just to occur after experiencing rob red packet by
Button or prompting；The part of experience, can be time conditions, for example start App after the program continuous 30 seconds on foreground；Can also be
Functional conditions, for example trigger after the button of one or several funtion parts just to show and rob red packet entrance, come in the fitness enthusiasts
Say, the experience of running time supervision can be set to, need user just to show red packet entrance after band mobile phone is run 30 seconds.
After above-mentioned experience is completed, user clicks on and robs red packet button, and server will be that user distributes different red packets；
For example, if open after App continuous 30 seconds on foreground, can be that user pushes 1 yuan of the preferential red packet of prepaid mobile phone recharging, such as
Fruit user runs 30 seconds with mobile phone, then push 2 yuan cash red packet etc..
For different types of App, different red packet type/amount of money can be designed, similar App can also be individually designed
The weight (for the probability of the different amount of money under current type) of its red packet, according to the App of current triggering and its corresponding setting come
Determine the final type and the amount of money of red packet.
User is got after red packet for the first time, can further be shown：Rob red packet after sharing again.Then user passes through friend
Circle, microblogging etc. are shared with after friend, can again obtain a chance (only once) for robbing red packet, can share figure by checking
Piece etc. is verified, occurs robbing button or the prompting of red packet again.
Body-building class App can correspond to a red packet pond, and such as 100,000, total amount can be according to all App under such
Commercial value determining, the weight proportion of each App can according to the history download of App, need dynamics promoted etc. determine
It is fixed.The weight proportion of for example, great husky body-building setting 20%, the weight proportion of the setting 10% to be number two, to be number three
Setting 5% weight proportion ....
Thus, new user can be made in the attraction experience App of red packet welfare, the popularization and experience to product is served greatly
Help, also, the hobby for body-building group, feature, demand carry out targetedly red packet and push, therefore its is with strong points,
Can effective lock onto target colony.
Below first with a middle school student as real case two, illustrate the method for the present invention, device and system operation and
Use, and the beneficial effect for producing.
First, various learning softwares are housed, now he wants that experiencing newest middle school study App answers in the mobile phone of the student
With, then open 360 first in its mobile phone and apply shop.Server answers the request that mobile phone sends, with reference to the front lower of the user
The App type and quantity for carrying, it is determined that the App for robbing red packet activity is participated in, including species, quantity etc..These App for recommending can be with
Import from 360 commercial podiums batch, it is also possible to individually imported according to the contract with certain service provider.
Its clicking rate, download (or both ratio) are considered when the App for determining activity, while to refer to it
Earning rate on platform etc..For example, certain App of entitled " learn and think " number of downloads rankings in middle school's study class App
First, then just the App is classified as into first recommended, recommends the middle school student.The like, list in recommendation list
The App of ten number of downloads ranking top ten lists.
Then, the App of list is screened in the mobile phone of user；Download History according to user, browse record, point
Hit record, even with record, go to collect preference of the user to App species/function/interactive interface etc., it is inclined further according to these
Filter out App well；App is pushed to by client according to the result of screening and robs red packet for user's downloading experience；Different clients
The App lists seen can be different.If a certain item middle school learning software had been downloaded in the mobile phone of the user, such as
Downloaded and thought this software, but because the software has new version, it is just that the software is automatic when mobile phone shows
Rank behind but still show.Again for example, if the software downloaded before the user is based on the App of Physics Learning class, that
When recommendation list shows, just the ranking of Physics Learning class App adjusted forward automatically.Select of course for user is encouraged
New App is downloaded, it is also possible to distribute bigger red packet by the App of such as chemistry learning class and list names advance.And these lists,
In the mobile phone of another middle school student, such as its place grade with the former and differ, then according to its grade, can adjust in real time
It is whole, show the recommendation lists different from previous middle school student.
After the mobile phone-downloaded of the student is installed, experience 30 seconds, user can be pointed out to complete just to occur after experience and rob red packet
Button or prompting；The part of experience, can be time conditions, for example start App after the program continuous 30 seconds on foreground；Can also
It is functional conditions, for example triggers after the button of one or several funtion parts just to show and rob red packet entrance, for middle school student, can
To be set to do topic experience, user is needed just to show red packet entrance when doing topic 5 and at least answering questions four roads.
After above-mentioned experience is completed, the student clicks on and robs red packet button, and server will be the different red packet of its distribution；
For example, if open after App continuous 30 seconds on foreground, can be that user pushes 2 yuan of course tuition fee red packet, if with
Family band does 5 roads of topic and all answers questions, then push 3 yuan cash red packet etc..
For different types of App, different red packet type/amount of money can be designed, similar App can also be individually designed
The weight (for the probability of the different amount of money under current type) of its red packet, according to the App of current triggering and its corresponding setting come
Determine the final type and the amount of money of red packet.
The student is got after red packet for the first time, can further be shown：Rob red packet after sharing again.Then user passes through microblogging
After being shared with friend, a chance (only once) for robbing red packet can be again obtained, the checking such as picture can be shared by checking,
Occur again robbing button or the prompting of red packet.
Study class App can correspond to a red packet pond, and such as 150,000, total amount can be according to all App under such
Commercial value determining, the weight proportion of each App can according to the history download of App, need dynamics promoted etc. determine
It is fixed.For example, learn and think to set 30% weight proportion, the weight proportion of the setting 15% to be number two is number three
The weight proportion ... of setting 10%.
Thus, middle school student can be made in the attraction experience App of red packet welfare, the popularization and experience to product is served greatly
Help, also, the hobby for middle school student, feature, demand carry out targetedly red packet and push, therefore its is with strong points, can
With effective lock onto target colony.
It should be noted that：
Provided herein algorithm and display be not inherently related to any certain computer, virtual bench or miscellaneous equipment.
Various fexible units can also be used together based on teaching in this.As described above, construct required by this kind of device
Structure be obvious.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use it is various
Programming language realizes the content of invention described herein, and the description done to language-specific above is to disclose this
Bright preferred forms.
In specification mentioned herein, a large amount of details are illustrated.It is to be appreciated, however, that the enforcement of the present invention
Example can be put into practice in the case of without these details.In some instances, known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help understand one or more in each inventive aspect, exist
Above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together into single enforcement sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
The more features of feature that the application claims ratio of shield is expressly recited in each claim.More precisely, such as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as the separate embodiments of the present invention.
Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment
Unit or component are combined into a module or unit or component, and can be divided in addition multiple submodule or subelement or
Sub-component.In addition at least some in such feature and/or process or unit is excluded each other, can adopt any
Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Profit is required, summary and accompanying drawing) disclosed in each feature can it is identical by offers, be equal to or the alternative features of similar purpose carry out generation
Replace.
Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other embodiments
In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment required for protection appoint
One of meaning can in any combination mode using.
The present invention all parts embodiment can be realized with hardware, or with one or more processor operation
Software module realize, or with combinations thereof realization.It will be understood by those of skill in the art that can use in practice
Microprocessor or digital signal processor (DSP) are come in the creating device for realizing virtual machine according to embodiments of the present invention
The some or all functions of a little or whole parts.The present invention is also implemented as performing method as described herein
Some or all equipment or program of device (for example, computer program and computer program).Such realization
The program of the present invention can be stored on a computer-readable medium, or can have the form of one or more signal.This
The signal of sample can be downloaded from internet website and obtained, or be provided on carrier signal, or be carried in any other form
For.
It should be noted that above-described embodiment the present invention will be described rather than limits the invention, and ability
Field technique personnel can design without departing from the scope of the appended claims alternative embodiment.In the claims,
Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not
Element listed in the claims or step.Word "a" or "an" before element does not exclude the presence of multiple such
Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer
It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and be run after fame
Claim.
Embodiment of the invention discloses that a kind of method that A1, download application program rob red packet, comprises the steps：
Receive the application list and the application program in described the application list is screened and sorted；
Described the application list after showing screening and sorting；
Receive the instruction of download application-specific and perform download；
Reception is installed the instruction of the application-specific and performs installation；
Application-specific experience situation after mounting is counted, to provide the corresponding red packet of the application-specific.
The method that A2, the download application program as described in A1 rob red packet, includes application program in described the application list
The distribution information of corresponding red packet.
The method that A3, the download application program as described in A1 rob red packet, the application in described the application list
Program carries out screening to be included：User is collected to application according to the Download History of user/browse record/click record/usage record
The preference of application categories/function/interactive interface, then carries out the sieve according to above-mentioned preference to the application program in the list
Choosing.
The method that A4, the download application program as described in A1 rob red packet, it is characterised in that：Described statistics application-specific journey
Sequence experience situation after mounting, to provide the corresponding red packet of the application-specific, further includes：
Application-specific experience situation after mounting is counted, if the experience situation meets pre-conditioned, is shown
Show the entrance for robbing red packet, if the experience situation do not meet it is pre-conditioned if do not show the entrance of robbing red packet.
The method that A5, the download application program as described in A4 rob red packet, it is described pre-conditioned including experience time, experience work(
Task and/or can be experienced.
The method that A6, the download application program as described in A5 rob red packet, the experience time is：Starting should after application program
Application program continuously runs the scheduled time on foreground.
The method that A7, the download application program as described in A5 rob red packet, the experience functions are：Trigger one or more work(
The button of energy part.
The method that A8, the download application program as described in A5 rob red packet, the experience task at least includes one of following：Under
Carry, reach a standard, place an order, personal information is improved in setting.
The method that A9, the download application program as described in A1 rob red packet, the corresponding red packet of the application-specific is according to such as
Lower strategy determines：For different types of application program, different red packet type/amount of money are designed；To similar application program list
Solely design the weight of its red packet, determined according to the application program of current triggering and its corresponding setting red packet final type and
The amount of money.
The method that A10, the download application program as described in A1 rob red packet, the corresponding red packet of the application-specific is according to such as
Lower strategy determines：One red packet pond of same class application program correspondence, business of its total amount according to all application programs under such
The interests that value and/or supplier provide are divided into determining, weight proportion the going through according to the application program of each application program
History download, the factor such as dynamics promoted is needed to determine.
The method that A11, the download application program as described in A4 rob red packet, methods described further includes following steps：
Receive user robs the trigger action of red packet, is user's distribution red packet；
User is got first after red packet, and the prompting of red packet is robbed again in display after sharing；
User occurs again robbing button or the prompting of red packet after sharing.
The method that A12, the download application program as described in A11 rob red packet, user occur again robbing after sharing red packet by
Button or prompting only occur once.
The method that A13, the download application program as described in A1 rob red packet, the evaluation, suitable people according to application level
The classification of group, in combination with commercial value, user profile the screening is carried out.
Embodiments of the invention are also disclosed：A kind of method that A14, download application program rob red packet, comprises the steps：
It is determined that participating in the type and quantity of the application program for robbing red packet activity；
Generate the application list and be pushed to client, described the application list includes the corresponding red packet of application program
Distribution information；
Receive the request of download application-specific and the installation kit of application-specific is pushed to into client；
Receive user is directed to the experience situation result of application-specific and the determination of the distribution information based on the red packet
No distribution red packet and the red packet type of distribution；
The red packet information of respective type is pushed to mobile terminal.
The method that A15, the download application program as described in A14 rob red packet, the application program is from commercial podium batch
Import or based on contract individually import, or the application program be according to the clicking rate of application program, download, clicking rate with
Earning rate of the ratio or application program of download on commercial podium is being determined.
The method that A16, the download application program as described in A14 rob red packet, the corresponding red packet foundation of the application-specific
Following strategy determines：For different types of application program, different red packet type/amount of money are designed；To similar application program
The weight of individually designed its red packet, the final type of red packet is determined according to the current application program for triggering and its corresponding setting
And the amount of money.
The method that A17, the download application program as described in A14 rob red packet, the corresponding red packet foundation of the application-specific
Following strategy determines：One red packet pond of same class application program correspondence, business of its total amount according to all application programs under such
The interests that industry is worth and/or supplier provides are divided into determining, the weight proportion of each application program is according to the application program
History download, the factor such as dynamics promoted is needed to determine.
The method that A18, the download application program as described in A14 rob red packet, is pushed to the application program of different clients
List can be different.
Embodiments of the invention are also disclosed：A19, a kind of download application program rob the device of red packet, and described device includes：
Screening and sequencing module, for receiving the application list and carrying out to the application program in described the application list
Screening and sequence；
Display module, for the described the application list after showing screening and sorting；
First receiver module, for receiving the instruction of download application-specific and performing download；
Second receiver module, installs the instruction of the application-specific and performs installation for reception；
Statistical module, for counting application-specific experience situation after mounting, to provide the application-specific journey
The corresponding red packet of sequence.
Embodiments of the invention are also disclosed：A20, a kind of download application program rob the device of red packet, and described device includes：
Determining module, for determining the type and quantity for participating in the application program for robbing red packet activity；
First pushing module, for generating the application list and being pushed to client, described the application list is included
The distribution information of the corresponding red packet of application program；
First receiver module, the request for reception download application-specific simultaneously pushes away the installation kit of application-specific
It is sent to client；
Second receiver module, for receive user for the experience situation result of application-specific and based on the red packet
Distribution information determine whether to distribute the red packet type of red packet and distribution；
Second pushing module, for pushing the red packet information of respective type to client.
Embodiments of the invention are also disclosed：The system that A21, a kind of download application program rob red packet, including with A19 institutes
The client and the service end with A20 described devices of device are stated, the service end and the client are interacted under realization
Carry application program and rob red packet.
Obviously, those skilled in the art can carry out the essence of various changes and modification without deviating from the present invention to the present invention
God and scope.So, if these modifications and modification to the present invention belong to the model of the claims in the present invention and its equivalent technology
Within enclosing, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. it is a kind of to download the method that application program robs red packet, it is characterised in that to comprise the steps：
Receive the application list and the application program in described the application list is screened and sorted；
Described the application list after showing screening and sorting, receives the instruction of download application-specific and performs download；
Reception is installed the instruction of the application-specific and performs installation；
Application-specific experience situation after mounting is counted, to provide the corresponding red packet of the application-specific.
It is 2. as claimed in claim 1 to download the method that application program robs red packet, it is characterised in that：
Distribution information comprising the corresponding red packet of application program in described the application list.
It is 3. as claimed in claim 1 to download the method that application program robs red packet, it is characterised in that：
The application program in described the application list carries out screening to be included：According to the Download History of user/browse note
Record/record/usage record collection user is clicked on to the preference using application categories/function/interactive interface, then according to above-mentioned inclined
It is good that the screening is carried out to the application program in the list.
It is 4. as claimed in claim 1 to download the method that application program robs red packet, it is characterised in that：Described statistics application-specific
Program experience situation after mounting, to provide the corresponding red packet of the application-specific, further includes：
Application-specific experience situation after mounting is counted, if the experience situation meets pre-conditioned, display is robbed
The entrance of red packet, if the experience situation do not meet it is pre-conditioned if do not show the entrance of robbing red packet.
It is 5. as claimed in claim 1 to download the method that application program robs red packet, it is characterised in that：
The corresponding red packet of the application-specific determines according to following strategy：For different types of application program, design is different
Red packet type/amount of money；Weight to similar individually designed its red packet of application program, according to the application program of current triggering and
Its corresponding setting is determining the final type and the amount of money of red packet.
It is 6. as claimed in claim 1 to download the method that application program robs red packet, it is characterised in that：
The corresponding red packet of the application-specific determines according to following strategy：One red packet pond of same class application program correspondence, its
Total amount is divided into determining according to the interests that the commercial value of all application programs under such and/or supplier provide, and each should
With the weight proportion of program according to the history download of the application program, need the factors such as the dynamics promoted to determine.
7. it is a kind of to download the method that application program robs red packet, it is characterised in that to comprise the steps：
It is determined that participating in the type and quantity of the application program for robbing red packet activity；
Generate the application list and be pushed to client, described the application list includes dividing for the corresponding red packet of application program
Photos and sending messages；
Receive the request of download application-specific and the installation kit of application-specific is pushed to into client；
Receive user for application-specific experience situation result and be based on the distribution information of the red packet and determine whether point
The red packet type for giving bonus and distributing；
The red packet information of respective type is pushed to mobile terminal.
8. it is a kind of to download the device that application program robs red packet, it is characterised in that described device includes：
Screening and sequencing module, for receiving the application list and screening to the application program in described the application list
And sequence；
Display module, for the described the application list after showing screening and sorting；
First receiver module, for receiving the instruction of download application-specific and performing download；
Second receiver module, installs the instruction of the application-specific and performs installation for reception；
Statistical module, for counting application-specific experience situation after mounting, to provide the application-specific pair
The red packet answered.
9. it is a kind of to download the device that application program robs red packet, it is characterised in that described device includes：
Determining module, for determining the type and quantity for participating in the application program for robbing red packet activity；
First pushing module, for generating the application list and being pushed to client, described the application list includes application
The distribution information of the corresponding red packet of program；
First receiver module, the request for reception download application-specific is simultaneously pushed to the installation kit of application-specific
Client；
Second receiver module, for receive user the experience situation result of application-specific and dividing based on the red packet are directed to
Photos and sending messages determine whether the red packet type for distributing red packet and distribution；
Second pushing module, for pushing the red packet information of respective type to client.
10. it is a kind of to download the system that application program robs red packet, it is characterised in that to include the visitor with claim 8 described device
Family end and the service end with claim 9 described device, the service end and the client interact realization download should
Red packet is robbed with program.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610982482.4A CN106598643A (en) | 2016-11-08 | 2016-11-08 | Method, apparatus and system for downloading applications to snatch red envelopes |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610982482.4A CN106598643A (en) | 2016-11-08 | 2016-11-08 | Method, apparatus and system for downloading applications to snatch red envelopes |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106598643A true CN106598643A (en) | 2017-04-26 |
Family
ID=58591012
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610982482.4A Pending CN106598643A (en) | 2016-11-08 | 2016-11-08 | Method, apparatus and system for downloading applications to snatch red envelopes |
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Application publication date: 20170426 |