CN105447103B - Red packet orients distribution method, apparatus and system - Google Patents
Red packet orients distribution method, apparatus and system Download PDFInfo
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- CN105447103B CN105447103B CN201510770803.XA CN201510770803A CN105447103B CN 105447103 B CN105447103 B CN 105447103B CN 201510770803 A CN201510770803 A CN 201510770803A CN 105447103 B CN105447103 B CN 105447103B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
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Abstract
The present invention provides a kind of red packet orientation distribution method, comprising steps of receiving the instruction of downloading application-specific and executing downloading；It receives the instruction for installing the application-specific and executes installation；The service condition in the preset time of the application-specific after mounting is counted, to generate corresponding red packet distribution policy information；The red packet distribution policy information is uploaded to server to determine whether that red packet can be obtained；It obtains corresponding red packet information and is formatted display.The present invention also provides a kind of red packet orientation distribution method, device and systems.The method of the invention makes application program businessman distribution red packet more targeted, so as to preferably promote and apply program.
Description
Technical field
The present invention relates to intelligent terminal fields, specifically, the present invention relates to red packet orientation distribution methods, device and corresponding
System.
Background technique
With the development of mobile terminal, the important means that user obtains information is had become, there are the spies such as small and exquisite, convenient
Point.Mobile terminal provides different services for user by application software thereon, to meet the various demands of user.Type is numerous
More application software, each application software businessman in order to promote oneself application software, can utilize launched own as platform it is red
Packet, as one of the important marketing methods to attract clients.
The prior art be just distribute corresponding red packet when user's downloading application software to user, be lack of pertinence, although
User volume can be brought for businessman for the moment, but user's retention amount is seldom, user is based on red packet downloading application software and is not based on pair
The interest of the application software does not have popularizing action truly so that a large number of users can not be brought to businessman.
Summary of the invention
The purpose of the present invention is intended to provide a kind of red packet orientation distribution policy, so that application software businessman is by distributing red packet
The process for carrying out software popularization is more targeted.
To achieve the goals above, the present invention provides a kind of red packet orientation distribution method, comprising the following steps:
It receives the instruction of downloading application-specific and executes downloading；
It receives the instruction for installing the application-specific and executes installation；
The service condition in the preset time of the application-specific after mounting is counted, to generate corresponding red packet distribution
Policy information；
The red packet distribution policy information is uploaded to server to determine whether that red packet can be obtained；
It obtains corresponding red packet information and is formatted display.
Specifically, the red packet distribution policy information include: the characterization application-specific after preset time whether
The information being unloaded.
Specifically, the red packet distribution policy information includes: that the characterization application-specific makes after preset time
The information of predeterminated frequency whether is reduced to frequency.
Specifically, the red packet distribution policy information includes: whether the characterization application-specific is to be chosen by user
Information for the application program unloaded in advance.
Specifically, whether the red packet distribution policy information includes: to characterize the frequency of use of the application-specific to surpass
Cross the information of preset threshold value.
Further, the method also includes steps: sending the information of the application-specific, to server to obtain phase
The red packet information answered.
Specifically, the information of the application-specific includes the title of application program, version number.
Preferably, the red packet information includes amount of cash, the coupons amount of money, convertible note information.
A kind of red packet orientation distribution method, comprising the following steps:
It receives the request of downloading application-specific and pushes corresponding installation kit；
It receives the request for obtaining red packet information and is parsed, to obtain red packet distribution policy information；
Determine whether to distribute red packet, and the red packet type of distribution based on the red packet distribution policy information；
The red packet information of respective type is pushed to mobile terminal.
Specifically, the red packet type includes cash red packet, coupons red packet, convertible note red packet.
Preferably, the red packet type is determined based on user personalized information.
Specifically, the user personalized information includes regional information, software use information, user's gender.
A kind of red packet orientation diostribution device, comprising:
First receiving module: for receiving the instruction of downloading application-specific and executing downloading；
Second receiving module: for receive install the application-specific instruction and execute installation；
Information generating module: for counting the service condition in the preset time of the application-specific after mounting, with
Generate corresponding red packet distribution policy information；
Information uploading module: for the red packet distribution policy information to be uploaded to server to determine whether to obtain
Red packet；
Display module: for obtaining corresponding red packet information and being formatted display.
Specifically, the red packet distribution policy information include: the characterization application-specific after preset time whether
The information being unloaded.
Specifically, the red packet distribution policy information includes: that the characterization application-specific makes after preset time
The information of predeterminated frequency whether is reduced to frequency.
Specifically, the red packet distribution policy information includes: whether the characterization application-specific is to be chosen by user
Information for the application program unloaded in advance.
Specifically, whether the red packet distribution policy information includes: to characterize the frequency of use of the application-specific to surpass
Cross the information of preset threshold value.
It further, further include sending module, for sending the information of the application-specific to server, to obtain phase
The red packet information answered.
Specifically, the information of the application-specific includes the title of application program, version number.
Preferably, the red packet information includes amount of cash, the coupons amount of money, convertible note information.
A kind of red packet orientation diostribution device, comprising:
First pushing module: for receiving the request of downloading application-specific and pushing corresponding installation kit；
Receiving module: for receiving the request of acquisition red packet information and being parsed, to obtain red packet distribution policy information；
Red packet information determination module: distribute red packet, Yi Jifen for determining whether based on the red packet distribution policy information
The red packet type of hair；
Second pushing module: for pushing the red packet information of respective type to mobile terminal.
Specifically, the red packet type includes cash red packet, coupons red packet, convertible note red packet.
Optionally, the red packet type is determined based on user personalized information.
Specifically, the user personalized information includes regional information, software use information, user's gender.
Compared with prior art, the solution of the invention has the following advantages:
1, the present invention is by analyzing and counting user using the case where application program, on the basis of existing distribution red packet
Upper increase distribution policy orients distribution red packet to qualified user, so that application program businessman distributes red packet and is more directed to
Property, so as to preferably promote and apply program.
2, simultaneously, the present invention is directed to the customized information of user, the red packet counted by cloud server based on mobile terminal
Distribution policy information determines whether to give bonus, and the type to give bonus, so that the red packet of push more accurately meets use
Family demand improves user experience, further attracts more users for corresponding application program.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is the structure principle chart that red packet of the present invention orients dissemination system；
Fig. 2 is the flow diagram for the embodiment that red packet of the present invention orients distribution method；
Fig. 3 is the flow diagram for another embodiment that red packet of the present invention orients distribution method；
Fig. 4 is the flow diagram for the another embodiment that red packet of the present invention orients distribution method；
Fig. 5 is the structural schematic diagram that red packet of the present invention orients one embodiment of diostribution device；
Fig. 6 is the structural schematic diagram that red packet of the present invention orients another embodiment of diostribution device.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, and for explaining only the invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that being arranged used in specification of the invention
Diction " comprising " refer to that there are the feature, integer, step, operation, element and/or component, but it is not excluded that in the presence of or addition
Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member
Part is " connected " or when " coupled " to another element, it can be directly connected or coupled to other elements, or there may also be
Intermediary element.In addition, " connection " used herein or " coupling " may include being wirelessly connected or wirelessly coupling.It is used herein to arrange
Diction "and/or" includes one or more associated wholes for listing item or any cell and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here
To explain.
Those skilled in the art of the present technique are appreciated that " terminal " used herein above, " terminal device " both include wireless communication
The equipment of number receiver, only has the equipment of the wireless signal receiver of non-emissive ability, and including receiving and emitting hardware
Equipment, have on bidirectional communication link, can execute two-way communication reception and emit hardware equipment.This equipment
It may include: honeycomb or other communication equipments, shown with single line display or multi-line display or without multi-line
The honeycomb of device or other communication equipments；PCS (Personal Communications Service, PCS Personal Communications System), can
With combine voice, data processing, fax and/or communication ability；PDA (Personal Digital Assistant, it is personal
Digital assistants), it may include radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, day
It goes through and/or GPS (Global Positioning System, global positioning system) receiver；Conventional laptop and/or palm
Type computer or other equipment, have and/or the conventional laptop including radio frequency receiver and/or palmtop computer or its
His equipment." terminal " used herein above, " terminal device " can be it is portable, can transport, be mounted on the vehicles (aviation,
Sea-freight and/or land) in, or be suitable for and/or be configured in local runtime, and/or with distribution form, operate in the earth
And/or any other position operation in space." terminal " used herein above, " terminal device " can also be communication terminal, on
Network termination, music/video playback terminal, such as can be PDA, MID (Mobile Internet Device, mobile Internet
Equipment) and/or mobile phone with music/video playing function, it is also possible to the equipment such as smart television, set-top box.
Those skilled in the art of the present technique are appreciated that remote network devices used herein above comprising but be not limited to count
The cloud that calculation machine, network host, single network server, multiple network server collection or multiple servers are constituted.Here, Yun Youji
It is constituted in a large number of computers or network servers of cloud computing (Cloud Computing), wherein cloud computing is distributed computing
One kind, a super virtual computer consisting of a loosely coupled set of computers.In the embodiment of the present invention, distal end
It can be realized and be communicated by any communication mode between the network equipment, terminal device and WNS server, including but not limited to, is based on
The mobile communication of 3GPP, LTE, WIMAX, based on TCP/IP, the computer network communication of udp protocol and based on bluetooth, infrared
The low coverage wireless transmission method of transmission standard.
In the present embodiment, mobile terminal 81 is interacted with server end 82 by telecommunication port, mobile terminal
81 are equipped with the client for generating red packet distribution policy information, and server end 82 is used for the push of red packet information.Wherein, it takes
Business device end 82 can be interacted with multiple mobile terminals 81.
Wherein, mobile terminal 11 can be able to be for smart machines, the operating systems of mobile terminal 11 such as mobile phone, tablet computers
The operating systems such as Android, iOS or Windows.Server end 12 can be cloud server.
Referring to Fig. 2, its flow diagram for orienting one embodiment of distribution method for red packet of the present invention, the embodiment
By mobile terminal execution, comprising the following steps:
S11, the instruction for receiving downloading application-specific simultaneously execute downloading；
When user chooses some application-specific and clicks downloading, which is received by mobile terminal, to clothes
Communication linkage is established in business device request, pushes the corresponding installation kit of the application-specific by server end by exit passageway, by
This is locally downloading by the corresponding installation kit of the application-specific.Wherein, the application-specific refers specifically to businessman's configuration
The application program for thering is red packet to distribute.
S12, it receives the instruction for installing the application-specific and executes installation；
When user selects to install the application-specific of the downloading, mobile terminal receives command adapted thereto and executes installation application
The process of program is automatically performed installation.Wherein, the application-specific refers specifically to the application journey that businessman is configured with red packet distribution
Sequence.
S13, service condition in the preset time of the application-specific after mounting is counted, to generate corresponding red packet
Distribution policy information；
After application-specific is installed to mobile terminal, it is directed to the application program in specific time, user is made
It is analyzed and counted with situation.Such as whether it is unloaded in preset time, it is right if do not unloaded within user installation software seven days
It distributes red packet to be rewarded.
By being analyzed and counted to user using the case where application-specific, businessman can be targetedly to active
It spends high user and distributes red packet, to reward those users, those users is encouraged to use the enthusiasm of application program.Also wrap
It includes and high-risk user is analyzed and counted, any operation was not such as carried out using the application program within a preset time, drop suddenly
The frequency of use of the low application program, and choosing the application-specific is the application that will be unloaded.It can specifically make above-mentioned
Corresponding data information is converted to situation, to generate the corresponding red packet distribution policy information of the application program.
Specifically, characterize whether the application-specific is unloaded after preset time in the red packet distribution policy information
The distribution red packet that the information of load, such as installation are not unloaded after seven days；The application-specific is characterized after preset time
Whether frequency of use is reduced to the information of predeterminated frequency, as user is dropped in one month using the frequency of the application program suddenly
It is low, it is using within such as only one day one month, is then judging that the user for high-risk user, distributes red packet to the mobile terminal of the user；
Characterize whether the application-specific is the information that the application program to unload in advance is chosen by user, such as when user is due to memory
When low or other reasons carry out batch unloading application program, when the application-specific being chosen to be unloaded, then the user is judged
For high-risk user, user interface progress red packet is popped up in time and is distributed；Whether the frequency of use for characterizing the application-specific surpasses
The information for crossing preset threshold value, if counting user is frequent using the number of the application-specific in one week or one month, then
Judge that the user for any active ues, then distributes red packet to the user, to motivate to its enthusiasm.
To sum up above- mentioned information generate red packet distribution policy information as a result, and the feelings of the application program are used for describing user
Condition determines whether to distribute red packet to the mobile terminal in order to which server is based on this information.
S14, the red packet distribution policy information is uploaded to server to determine whether that red packet can be obtained；
The corresponding red packet point of the application program obtained based on service condition of the analysis counting user to application-specific
Policy information is sent out, corresponding data packet is generated, and the data packet is uploaded to by server based on ICP/IP protocol, by server root
Determine whether mobile terminal user can be distributed red packet according to corresponding red packet distribution policy information.
S15, it obtains corresponding red packet information and is formatted display.
When server-side determines that the user of mobile terminal meets the condition for being distributed red packet, corresponding red packet information is pushed extremely
Mobile terminal, the relative client of mobile terminal receive the data packet of server push, and parsing is carried out to it and obtains red packet letter
Breath, is formatted and is shown in corresponding user interface.
Referring to Fig. 3, Fig. 3 is the flow diagram that red packet of the present invention orients another embodiment of distribution method, the reality
It applies example to be executed by server end, as shown in Figure 3, comprising the following steps:
S21, the request for receiving downloading application-specific simultaneously push corresponding installation kit；
Server receives the request of mobile terminal downloading application-specific, parses to it, obtains respective application journey
For uniquely characterizing the information of application program installation kit, server, which will be based on those, to be installed accordingly for title, version number of sequence etc.
Packet pushes to mobile terminal.
S22, it receives the request for obtaining red packet information and is parsed, to obtain red packet distribution policy information；
The red packet distribution policy that mobile terminal will be generated by service condition of the analysis counting user to application-specific
The information package of information and the application-specific generates data packet, by the exit passageway pre-established, is based on TCP/IP
Agreement is sent to server, with request red packet information.Wherein, the information of the application-specific includes application program
Title, version number etc. uniquely characterize the information of application program installation kit.
The request data package that received server-side is sent to mobile terminal, parses it, obtains red packet therein point
Send out policy information and application information.
S23, determine whether to distribute red packet, and the red packet type of distribution based on the red packet distribution policy information；
The server end determines whether to distribute red packet to the mobile terminal based on the red packet distribution policy information of acquisition.Tool
Body, the information whether application-specific is unloaded after preset time is characterized in the red packet distribution policy information,
The distribution red packet not being unloaded after such as installing seven days；Characterizing frequency of use of the application-specific after preset time is
The no information for being reduced to predeterminated frequency, if user is reduced in one month using the frequency of the application program suddenly, such as one month
It is using within only one day, is then judging that the user for high-risk user, distributes red packet to the mobile terminal of the user；It characterizes described specific
Whether application program is the information that the application program to unload in advance is chosen by user, such as when user is since memory is low or other reasons
Carry out batch unloading application program when, when the application-specific being chosen to be unloaded, then judge the user for high-risk user, and
When pop-up user interface carry out red packet distribute；Whether the frequency of use for characterizing the application-specific is more than preset threshold value
Information judges the user then if counting user is frequent using the number of the application-specific in one week or one month to live
Jump user, then distributes red packet to the user, to motivate to its enthusiasm.
Wherein, there are many red packet types distributed, including cash red packet, coupons red packet, convertible note red packet etc.,
In other embodiments, the customized information that the red packet type is also based on user is determined, the user personalized information packet
Include regional information, software use information, user's gender.Wherein, the regional information is locating for the mobile terminal that obtains in advance
Geographical location；Software use information is that the user counted by the mobile terminal uses the type of software, such as game class, shopping class
Deng to speculate the hobby of user, to distribute corresponding red packet according to the hobby of user；The letter of user is collected by mobile terminal
Breath, such as short message, installation software type, picture, analyze the gender for determining user, to distribute according to different genders different
Red packet.
S24, the red packet information of respective type is pushed to mobile terminal.
Corresponding red packet information is pushed into mobile terminal according to determining red packet type, wherein the red packet type includes
Cash red packet, coupons red packet, convertible note red packet etc., and meet all types of red packets of user demand.
Referring to Fig. 4, Fig. 4 is the flow diagram that red packet of the present invention orients the another embodiment of distribution method, such as Fig. 4
It is shown, comprising the following steps:
S31, mobile terminal receive the instruction of downloading application-specific and execute downloading；
S32, server receive the request of downloading application-specific and push corresponding installation kit；
S33, mobile terminal receive the instruction for installing the application-specific and execute installation；
S34, service condition in the preset time of the application-specific after mounting is counted, to generate corresponding red packet
Distribution policy information；
S35, the red packet distribution policy information is uploaded to server to determine whether that red packet can be obtained；
S36, it receives the request for obtaining red packet and is parsed, to obtain red packet distribution policy information；
S37, determine whether to distribute red packet, and the red packet type of distribution based on the red packet distribution policy information；
S38, the red packet information of respective type is pushed to mobile terminal；
S39, it obtains corresponding red packet information and is formatted display.
In conjunction with Fig. 1, the present embodiment is the course of work of system shown in Figure 1, and mobile terminal 81 and server end 82 are mutually handed over
Mutually, the acquisition of 81 red packet information of mobile terminal of the present invention is realized.Wherein, above-mentioned steps have in Fig. 2 and embodiment illustrated in fig. 3
Detailed elaboration, details are not described herein.
Referring to Fig. 5, its structural schematic diagram for orienting one embodiment of diostribution device for red packet of the present invention, comprising: the
One receiving module 11, the second receiving module 12, information generating module 13, information uploading module 14, display module 15 and part
Convert the sending module 16 in embodiment, wherein the function of each module is as follows:
First receiving module 11 is used to receive the instruction of downloading application-specific and executes downloading；Second receiving module 12
For receive install the application-specific instruction and execute installation；Information generating module 13 is for counting the specific application journey
Service condition in the preset time of sequence after mounting, to generate corresponding red packet distribution policy information；Information uploading module 14
For the red packet distribution policy information to be uploaded to server to determine whether that red packet can be obtained；Display module 15 is for obtaining
It takes corresponding red packet information and is formatted display.
In other embodiments, described device further includes sending module 16, for sending the specific application to server
The information of program, to obtain corresponding red packet information.Wherein, the information of the application-specific includes the name of application program
Claim, version number.
Referring to Fig. 6, its structural schematic diagram for orienting another embodiment of diostribution device for red packet of the present invention, comprising:
First pushing module 21, receiving module 22, red packet information determination module 23, the second pushing module 24, wherein each module
Function is as follows:
First pushing module 21 is used to receive the request of downloading application-specific and pushes corresponding installation kit；Receiving module
22 for receiving the request of acquisition red packet and being parsed, to obtain red packet distribution policy information；Red packet information determination module 23
For determining whether to distribute red packet, and the red packet type of distribution based on the red packet distribution policy information；Second pushing module
24 for pushing the red packet information of respective type to mobile terminal.
The red packet information determination module 23 determines whether to distribute red packet according to the red packet distribution policy information received, with
And the red packet type distributed, the red packet type includes cash red packet, coupons red packet, convertible note red packet etc., in other implementations
In example, the customized information that the red packet type is also based on user is determined, the user personalized information includes region letter
Breath, software use information, user's gender.Wherein, the regional information is geographical location locating for the mobile terminal that obtains in advance；
Software use information is that the user counted by the mobile terminal uses the type of software, such as game class, shopping class, to speculate use
The hobby at family, to distribute corresponding red packet according to the hobby of user；By mobile terminal collect user information, as short message,
Software type, picture etc. are installed, the gender for determining user is analyzed, to distribute different red packets according to different genders.
In conjunction with Fig. 5 and Fig. 6, Fig. 5 shown device is located at mobile terminal, which is the client for being used to generate winnings information
End, Fig. 6 shown device are located at server end, illustrate the course of work of Fig. 5 and Fig. 6 shown device in detail below.
When user passes through as downloaded application program in the application store of 360 mobile phone assistant, the first receiving module of mobile terminal
11 receive the instruction of downloading application-specific and execute downloading, and the request of downloading application-specific is sent to server, this
When, the first pushing module 21 of server receives the request of downloading application-specific and pushes corresponding installation kit.Work as installation kit
After locally downloading, the second receiving module 12 of mobile terminal receives the instruction for installing the application-specific and executes installation；
After application program installation, it is for statistical analysis that mobile terminal is used for situation, specifically should by the statistics of information generating module 13
Service condition in the preset time of application-specific after mounting, and corresponding red packet distribution policy information is generated, and by
The red packet distribution policy information is uploaded to server to determine whether the mobile terminal can obtain by information uploading module 14
Red packet.Server is received by receiving module 22 to be obtained the request of red packet and is parsed, and red packet distribution policy information is obtained.By
Red packet information determination module 23 is based on the red packet distribution policy information and determines whether to distribute red packet, and the red packet class of distribution
Type.After determining red packet type, by the red packet information of the second pushing module 24 push respective type to mobile terminal.Mobile terminal
Receive server-side transmission red packet information after, by display module 15 will acquire corresponding red packet information be formatted it is aobvious
Show.
In the present embodiment, the red packet type includes cash red packet, coupons red packet, convertible note red packet etc., at other
In embodiment, the customized information that the red packet type is also based on user determines that the user personalized information includes ground
Domain information, software use information, user's gender.Wherein, the regional information is geography locating for the mobile terminal that obtains in advance
Position；Software use information is that the user counted by the mobile terminal uses the type of software, such as game class, shopping class, with
The hobby of user is speculated, to distribute corresponding red packet according to the hobby of user；The information of user is collected by mobile terminal, such as
Short message, installation software type, picture etc., analyze the gender for determining user, to distribute different red packets according to different genders.
The above, the mobile terminal of embodiment illustrated in fig. 5 and the server end of embodiment illustrated in fig. 6 constitute red packet orientation
Dissemination system, the two interact, and realize the orientation push of red packet, so that businessman's popularization and application program is more targeted, simultaneously
Also the Experience Degree that user uses application program is improved.
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (25)
1. a kind of red packet orients distribution method, which comprises the following steps:
It receives the instruction of downloading application-specific and executes downloading；
It receives the instruction for installing the application-specific and executes installation；
The service condition in the preset time of the application-specific after mounting is counted, to generate corresponding red packet distribution policy
Information；
The red packet distribution policy information is uploaded to server to determine whether that red packet can be obtained；Red packet type is based on user
Customized information determine, the user personalized information includes regional information, software use information, user's gender；
It obtains corresponding red packet information and is formatted display.
2. the method according to claim 1, wherein the red packet distribution policy information includes: the characterization spy
Determine the information whether application program is unloaded after preset time.
3. the method according to claim 1, wherein the red packet distribution policy information includes: the characterization spy
Determine the information whether frequency of use of the application program after preset time is reduced to predeterminated frequency.
4. the method according to claim 1, wherein the red packet distribution policy information includes: the characterization spy
Determine whether application program is the information that the application program to unload in advance is chosen by user.
5. the method according to claim 1, wherein the red packet distribution policy information includes: the characterization spy
Determine application program frequency of use whether be more than preset threshold value information.
6. the method according to claim 1, wherein the method also includes steps: to described in server transmission
The information of application-specific, to obtain corresponding red packet information.
7. according to the method described in claim 6, it is characterized in that, the information of the application-specific includes application program
Title, version number.
8. the method according to claim 1, wherein the red packet information include amount of cash, the coupons amount of money,
Convertible note information.
9. a kind of red packet orients distribution method, which comprises the following steps:
It receives the request of downloading application-specific and pushes corresponding installation kit；
It receives the request for obtaining red packet information and is parsed, to obtain red packet distribution policy information；
Determine whether to distribute red packet, and the red packet type of distribution based on the red packet distribution policy information；Red packet type is based on
The customized information of user determines that the user personalized information includes regional information, software use information, user's gender；
The red packet information of respective type is pushed to mobile terminal.
10. according to the method described in claim 9, it is characterized in that, the red packet type includes that cash red packet, coupons are red
Packet, convertible note red packet.
11. according to the method described in claim 9, it is characterized in that, the red packet type can also be believed based on user individual
Breath determines.
12. according to the method for claim 11, which is characterized in that the user personalized information includes regional information, soft
Part use information, user's gender.
13. a kind of red packet orients diostribution device characterized by comprising
First receiving module: for receiving the instruction of downloading application-specific and executing downloading；
Second receiving module: for receive install the application-specific instruction and execute installation；
Information generating module: for counting the service condition in the preset time of the application-specific after mounting, to generate
Corresponding red packet distribution policy information；
Information uploading module: red to determine whether to obtain for the red packet distribution policy information to be uploaded to server
Packet；For red packet type based on the customized information determination of user, the user personalized information includes regional information, software use letter
Breath, user's gender；
Display module: for obtaining corresponding red packet information and being formatted display.
14. device according to claim 13, which is characterized in that the red packet distribution policy information includes: described in characterization
The information whether application-specific is unloaded after preset time.
15. device according to claim 13, which is characterized in that the red packet distribution policy information includes: described in characterization
Whether frequency of use of the application-specific after preset time is reduced to the information of predeterminated frequency.
16. device according to claim 13, which is characterized in that the red packet distribution policy information includes: described in characterization
Whether application-specific is the information that the application program to unload in advance is chosen by user.
17. device according to claim 13, which is characterized in that the red packet distribution policy information includes: described in characterization
The frequency of use of application-specific whether be more than preset threshold value information.
18. device according to claim 13, which is characterized in that further include sending module, for sending institute to server
The information of application-specific is stated, to obtain corresponding red packet information.
19. device according to claim 18, which is characterized in that the information of the application-specific includes application program
Title, version number.
20. device according to claim 13, which is characterized in that the red packet information includes amount of cash, coupons gold
Volume, convertible note information.
21. a kind of red packet orients diostribution device characterized by comprising
First pushing module: for receiving the request of downloading application-specific and pushing corresponding installation kit；
Receiving module: for receiving the request of acquisition red packet information and being parsed, to obtain red packet distribution policy information；
Red packet information determination module: distributing red packet for determining whether based on the red packet distribution policy information, and distribute
Red packet type；Red packet type determines that the user personalized information includes regional information, software based on the customized information of user
Use information, user's gender；
Second pushing module: for pushing the red packet information of respective type to mobile terminal.
22. device according to claim 21, which is characterized in that the red packet type includes that cash red packet, coupons are red
Packet, convertible note red packet.
23. device according to claim 21, which is characterized in that it is true that the red packet type is based on user personalized information
It is fixed.
24. device according to claim 23, which is characterized in that the user personalized information includes regional information, soft
Part use information, user's gender.
25. a kind of red packet orients dissemination system, which is characterized in that including with any one of claim 13 to 20 described device
Mobile terminal and server with any one of claim 21 to 24 described device, the mobile terminal and server are handed over
Mutually realize the orientation distribution of red packet.
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| CN201510770803.XA CN105447103B (en) | 2015-11-12 | 2015-11-12 | Red packet orients distribution method, apparatus and system |
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| CN201510770803.XA CN105447103B (en) | 2015-11-12 | 2015-11-12 | Red packet orients distribution method, apparatus and system |
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