WO2018209847A1 - Procédé et système de mise en place de publicité d'un écran de terminal mobile - Google Patents

Procédé et système de mise en place de publicité d'un écran de terminal mobile Download PDF

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Publication number
WO2018209847A1
WO2018209847A1 PCT/CN2017/101018 CN2017101018W WO2018209847A1 WO 2018209847 A1 WO2018209847 A1 WO 2018209847A1 CN 2017101018 W CN2017101018 W CN 2017101018W WO 2018209847 A1 WO2018209847 A1 WO 2018209847A1
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WO
WIPO (PCT)
Prior art keywords
interface
advertisement
mobile terminal
content
touch screen
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Application number
PCT/CN2017/101018
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English (en)
Chinese (zh)
Inventor
鞠格平
金哲
王立峰
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深圳市开彩传媒有限公司
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Publication of WO2018209847A1 publication Critical patent/WO2018209847A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems

Definitions

  • the present invention relates to an advertisement delivery technology for a mobile terminal, and in particular, to an advertisement delivery method and system for a mobile terminal screen.
  • the smart mobile phone advertisement delivery mode basically adopts a cookie crawling and SEO (Search Engine Optimization) method to capture information and process the advertisement when entering a certain program or system.
  • SEO Search Engine Optimization
  • the advertisement advertisement requires the advertisement company and the advertisement delivery body to charge the advertisement fee equivalent to the target advertisement date, time period and time based on the possible exposure of the advertisement provided by the advertisement company.
  • domestic mobile communication equipment terminals especially smart mobile phone terminals, have no standard for the display of advertisement contract signing, advertising content trial, sub-regional launching, and subsequent data collation and evaluation.
  • an object of the present invention is to provide an advertisement delivery method and system for a mobile terminal screen.
  • An advertisement delivery method for a mobile terminal screen according to the present invention includes:
  • the first interface delivery step placing the advertisement content in the first interface
  • the second interface delivery step placing the information content on the second interface
  • the second interface is obtained by switching the first interface through the first touch screen operation.
  • the first interface is a lock screen interface
  • the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or an unlocked state.
  • the mobile terminal application interface is operated by the first interface via a second touch screen different from the first touch screen operation The operation is switched.
  • the relationship between the first touch screen operation and the second touch screen operation is:
  • the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;
  • the first touch screen operation and the second touch screen operation are different types of operations.
  • the information content is content associated with the advertisement content;
  • the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information;
  • the first touch screen operation constitutes a click operation on the advertisement content.
  • the method further comprises:
  • a preference determining step determining, in a set time after the current advertisement content is delivered, whether the first interface switches to the second interface via the first touch screen operation; if yes, determining that the current advertisement content matches the user's preference; otherwise, The current advertising content is considered to not match the user's preferences.
  • the method further includes any one or more of the following steps:
  • a first accumulation step adding the accumulated value generated by the operation of the advertisement content to the account corresponding to the mobile terminal to which the advertisement content is served;
  • a second accumulation step adding the accumulated value generated by the operation of the information content to the account corresponding to the mobile terminal to which the information content is served;
  • the third accumulation step is: adding the accumulated value generated by the advertisement content and the information content by the operation to the account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
  • the method further comprises:
  • the cumulative value generation restriction step is to set an upper limit for each of the plurality of mobile terminals to generate a cumulative value for an advertisement content or an information content.
  • An advertisement delivery system for a mobile terminal screen includes:
  • the first interface delivery module advertising content in the first interface
  • the second interface delivery module the information content is placed on the second interface
  • the second interface is obtained by switching the first interface through the first touch screen operation.
  • the first interface is a lock screen interface
  • the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or an unlocked state;
  • the mobile terminal application interface is switched by the first interface by a second touch screen operation different from the first touch screen operation;
  • the relationship between the first touch screen operation and the second touch screen operation is:
  • the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;
  • the first touch screen operation and the second touch screen operation are different types of operations
  • the information content is content associated with the advertisement content;
  • the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information;
  • the first touch screen operation constitutes a click operation on the advertisement content;
  • the advertisement delivery system of the mobile terminal screen further includes:
  • a preference judging module determining, in a set time after the current advertisement content is delivered, whether the first interface switches to the second interface via the first touch screen operation; if yes, determining that the current advertisement content matches the user's preference; otherwise, The current advertising content is considered to not match the user's preferences.
  • the advertisement delivery system of the mobile terminal screen further includes any one or more of the following modules:
  • a first accumulation module adding a cumulative value generated by the operation of the advertisement content to an account corresponding to the mobile terminal to which the advertisement content is served;
  • a second accumulation module adding a cumulative value generated by the operation of the information content to an account corresponding to the mobile terminal to which the information content is served;
  • the third accumulation module increases the cumulative value generated by the advertisement content and the information content by the operation, to an account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
  • the advertisement delivery system of the mobile terminal screen further includes:
  • the cumulative value generation restriction module sets an upper limit for each of the plurality of mobile terminals to generate a cumulative value for an advertisement content or an information content.
  • the present invention has the following beneficial effects:
  • the first touch screen operation and the second touch screen operation can switch the screen of the mobile terminal to the information delivery interface and the application interface respectively, so that the user can quickly select to view the advertisement or operate the mobile terminal using the application interface.
  • Phone, SMS and other functions can switch the screen of the mobile terminal to the information delivery interface and the application interface respectively, so that the user can quickly select to view the advertisement or operate the mobile terminal using the application interface.
  • the information delivery interface is not an intermediate interface that enters the application interface, giving the user a non-mandatory opportunity to view the advertisement and improving the acceptance of the advertisement for the user.
  • the advertisement content in the lock screen interface is associated with the information content in the information delivery interface, so that the user can anticipate whether the information content is interested in advance, thereby affecting whether the user will switch the lock screen interface to the information delivery interface.
  • Statistics on these switching or non-switching can directly reflect whether the user is interested in the advertising content, which is beneficial to collecting the user's preferences and accurately delivering the advertising content to the user.
  • the advertisement content and the information content may all correspond to respective accumulated values, for example, the dividend of the advertisement fee as a cumulative value, so that the user can obtain the income.
  • the advertising content is small, the loading speed is fast, and the advertising content can be set, the delivery is more accurate, and it is convenient for fixed-point delivery and effective management.
  • FIG. 1 is a schematic flowchart diagram of an advertisement delivery method of a screen of a mobile terminal provided by the present invention.
  • the invention is a technical solution for placing advertisements through smart mobile phone devices, in particular, a technical solution for browsing advertisements by own devices and obtaining advertisement dividends automatically allocated by the system for a considerable number of times by any different mobile devices.
  • the invention accurately delivers commercial advertisements through the screen of the smart mobile phone, and the advertising cost of the advertisements to be advertised is shared by each user who browses the advertisements, thereby redefining the smartphone screen advertisements by reshaping the business model, so that Every individual participating in the advertising campaign truly shares the advertising dividend income.
  • the method for advertising an advertisement of a mobile terminal screen according to the present invention includes:
  • the first interface delivery step placing the advertisement content in the first interface
  • the second interface delivery step placing the information content on the second interface
  • the second interface is obtained by switching the first interface through the first touch screen operation.
  • Such a mobile terminal can be a terminal such as a smart phone, a tablet computer, or a smart watch.
  • a mobile terminal By registering as a member, the advertisement content delivered by the advertisement delivery method provided by the present invention can be accepted.
  • the information content includes advertisement content, and the advertisement content delivered to the second interface is different from the advertisement content delivered to the first interface.
  • the first interface delivery step includes a delivery area setting step and a regional delivery content step.
  • the area in which the advertisement content is placed is set, for example, the area in which the advertisement content is placed is set to the national, Shanghai, Minhang, etc., thereby achieving the effects of precise delivery, fixed-point delivery, and management;
  • the advertisement content is delivered to the mobile terminal in the area according to the area.
  • the advertisement content may be a static pattern or a dynamic pattern.
  • the advertisement content is compressed to within 100K, thereby having the advantages of fast display speed and smoothness when loading display or playing.
  • the first interface is a lock screen interface; the second interface is an interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or is in an unlocked state.
  • the mobile terminal application interface is switched by the first interface via a second touch screen operation different from the first touch screen operation. a reverse operation between the first touch screen operation and the second touch screen operation; the first touch screen operation and the second touch screen operation are in a symmetrical relationship between the operation positions on the screen of the mobile terminal; the first touch screen operation and the first touch screen operation
  • the two touch screen operations are located in different screen areas between the operating positions on the screen of the mobile terminal; alternatively, the first touch screen operation and the second touch screen operation are different types of operations.
  • the lock screen state means that the mobile terminal is not unlocked, and therefore is still in a lock screen state. It should be noted that regardless of whether the screen of the mobile terminal is currently displayed as a lock screen interface, the mobile terminal may be in a lock screen state, that is, the password information such as fingerprint, number or touch track is required to be unlocked, so that the application can be accessed. interface.
  • the application interface includes an interface in which one or more APPs are arranged.
  • the first touch screen operation can operate on the slider, the slide screen operation, the click operation, and the like.
  • the first touch screen operates to slide the slider to the left and the second touch screen operates to slide the slider to the right.
  • the information content is content associated with the advertisement content;
  • the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information;
  • the first touch screen operation constitutes a click operation on the advertisement content.
  • the click operation can implement CPC (Click Per Cost) or CPM (Click Per Motion).
  • CPC Click Per Cost
  • CPM Click Per Motion
  • the change in the display state of the first interface constitutes an operation on the advertising content, wherein the change in the display state includes a change in brightness, a change in hue, a change in contrast, or a change in sharpness.
  • the present invention can perform dividend distribution according to CPC or CPM through the first accumulation step and the second accumulation step.
  • the account corresponding to the mobile terminal of the content; the information content may be an online shopping mall, the information content being operated may be a transaction such as purchasing a commodity, and the accumulated value generated by the operation of the information content may be a transaction profit.
  • the accumulated value may be a dividend, or may be an integral or the like.
  • the advertisement content on the interface corresponds to a dividend of 5 points, and a restriction step is generated by the cumulative value: for an advertisement content or a content content, an upper limit of the cumulative value that can be generated on each of the plurality of mobile terminals is set, thereby avoiding the user merely
  • the advertisement content is repeatedly viewed too much, thereby improving the accuracy of the advertisement delivery.
  • the cumulative value can be a dividend.
  • Dividends can be settled every 60 minutes or every 24 hours.
  • the big data shows the bidding or interest in different time periods. In the same period, it can be judged in different regions and different groups and industries.
  • the advertisement delivery system of the mobile terminal screen further includes: a delivery number restriction module: for the advertisement content or the information content, The number and/or time period during which the first touchscreen operation is performed is limited. For example, the same ad content can only be viewed up to 10 times a day.
  • the method provided by the present invention further includes a third accumulating step of adding the accumulated content generated by the advertisement content and the information content by the operation to the account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
  • the registration of the user may take the form of recommendation, so that the mobile terminal between the recommended new registered user and the recommended user establishes an association relationship. Therefore, when the newly registered user obtains the dividend, the user who recommends the newly registered user also Can receive dividends.
  • the invention also helps to improve the user's judgment of the advertising preferences.
  • the method provided by the present invention further includes: a preference determining step of: determining whether the first interface switches to the second interface via the first touch screen operation within a set time after the current advertisement content is delivered; if yes, determining the current advertisement content Matching the user's preferences; otherwise, the current ad content is considered not to match the user's preferences. For example, if the information content is made as the detailed information of the advertisement content, if the user does not switch to the information content, the user is not interested in the detailed information of the advertisement content, and vice versa, indicating that the user is interested.
  • An advertisement delivery system for a mobile terminal screen includes: a first interface delivery module: placing advertisement content in a first interface; a second interface delivery module: delivering information content on a second interface; Switched from the first interface by the first touch screen operation.
  • the first interface is a lock screen interface; the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or an unlocked state; the mobile terminal application interface is An interface is switched by a second touch screen operation different from the first touch screen operation;
  • the relationship between the first touch screen operation and the second touch screen operation is:
  • the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;
  • the first touch screen operation and the second touch screen operation are different types of operations.
  • the information content is content associated with the advertisement content;
  • the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information;
  • the first touch screen operation constitutes a click operation on the advertisement content;
  • the advertisement delivery system of the mobile terminal screen further includes: a preference judging module: determining whether the first interface switches to the second interface via the first touch screen operation within a set time after the current advertisement content is delivered; if yes, The current advertisement content matches the user's preference; otherwise, the current advertisement content is considered to not match the user's preference.
  • the advertisement delivery system of the mobile terminal screen further includes any one or more of the following modules: a first accumulation module: adding an accumulated value generated by the operation of the advertisement content to an account corresponding to the mobile terminal to which the advertisement content is served; a second accumulation module: adding the accumulated value generated by the operation of the information content to the account corresponding to the mobile terminal to which the information content is served; and the third accumulation module: adding the accumulated value generated by the operation of the advertisement content and the information content to the account An account corresponding to the mobile terminal having an associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
  • the advertisement delivery system of the mobile terminal screen further includes: a cumulative value generation restriction module: for an advertisement content or an information content, setting an upper limit of a cumulative value that can be generated on each of the plurality of mobile terminals.
  • the first interface delivery module includes a delivery area setting module and a regional delivery content module.
  • an area for placing advertisement content is set, for example, an area for placing advertisement content is a national, a Shanghai, a Minhang area, etc., thereby achieving an effect of precise delivery, fixed point delivery, and management;
  • the advertisement content is delivered to the mobile terminal in the area according to the area.
  • the advertisement content may be a static pattern or a dynamic pattern.
  • the advertisement content is compressed to within 100K, thereby having the advantages of fast display speed and smoothness when loading display or playing.
  • the invention is a technical solution for integrating an intelligent mobile phone end screen as an advertisement display medium, including a user terminal, a mobile phone terminal, a plurality of smart mobile phone screens, an operation service management platform and a precise advertisement delivery system.
  • the user terminal is a user-owned smart mobile phone terminal device that receives and browses advertisements that are placed on the screen according to consumer habits, and obtains corresponding advertisement dividends by browsing the static and dynamic screen advertisements while naturally unlocking the mobile smart phone.
  • Intelligent mobile phone used for positioning of mobile mobile devices, receiving platform information, user real name authentication, paying for each time browsing own screen advertisements; operating business management platform for accepting different advertisements for different customers at different times Advertising browsing records in different regions, analyzing data and re-processing data to make your own mobile smart phone a self-owned advertising tool.
  • the invention has no geographical limitation, and even if the device is located, it can intelligently capture information and place advertisement browsing. Each smart mobile phone device holder shares the advertising dividend, which has low operating cost, strong promotion, and high precision of advertising delivery.
  • the system provided by the present invention is implemented in a purely computer readable program code and In addition to its various devices, modules, and units, the system provided by the present invention and its various devices, modules, and units can be logically gated, switched, ASIC, programmable logic controller, and embedded by logic programming. The same procedure is implemented in the form of a microcontroller or the like. Therefore, the system and its various devices, modules and units provided by the present invention can be regarded as a hardware component, and the devices, modules and units included therein for implementing various programs can also be regarded as hardware components. The structure, the module, and the unit for implementing various functions can also be regarded as a software program that can be both a method and a hardware component.

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  • Entrepreneurship & Innovation (AREA)
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Abstract

L'invention concerne un procédé et un système de mise en place de publicité d'un écran de terminal mobile. Le procédé consiste : à mettre en place un contenu publicitaire au niveau d'une première interface; à mettre en place un contenu d'informations au niveau d'une seconde interface; et la seconde interface est obtenue par commutation de la première interface au moyen d'une première opération d'écran tactile. Un terminal mobile intelligent est utilisé pour mettre en place de manière précise des publicités commerciales, et les coûts publicitaires de la mise en place de publicité sont partagés par chaque utilisateur qui regarde la publicité de sorte à redéfinir une publicité d'écran de téléphone intelligent en remodelant un mode commercial et à permettre à chaque individu qui participe à l'activité de publicité de partager réellement le revenu de dividende de la publicité.
PCT/CN2017/101018 2017-05-17 2017-09-08 Procédé et système de mise en place de publicité d'un écran de terminal mobile WO2018209847A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201710349303.8A CN107146114A (zh) 2017-05-17 2017-05-17 移动终端屏幕的广告投放方法及系统
CN201710349303.8 2017-05-17

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WO2018209847A1 true WO2018209847A1 (fr) 2018-11-22

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Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2019041160A1 (fr) * 2017-08-30 2019-03-07 中国科学院深圳先进技术研究院 Procédé d'affichage de publicité et terminal mobile
CN109801104A (zh) * 2019-01-15 2019-05-24 上海连尚网络科技有限公司 一种无感知的广告信息展示方法

Citations (5)

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US20110295660A1 (en) * 2010-06-01 2011-12-01 CoSTEP Co., Ltd. Method for processing mobile advertisement
CN104660600A (zh) * 2015-02-13 2015-05-27 惠聚科技（北京）有限公司 一种终端广告的综合展示系统及方法
CN105100273A (zh) * 2015-08-31 2015-11-25 苏州天平先进数字科技有限公司 一种用于向手机客户端推送广告的系统
CN105279671A (zh) * 2014-07-21 2016-01-27 高翔 智能手机选秀锁屏广告软件系统和实现方法
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

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Publication number Priority date Publication date Assignee Title
US20110295660A1 (en) * 2010-06-01 2011-12-01 CoSTEP Co., Ltd. Method for processing mobile advertisement
CN105279671A (zh) * 2014-07-21 2016-01-27 高翔 智能手机选秀锁屏广告软件系统和实现方法
CN104660600A (zh) * 2015-02-13 2015-05-27 惠聚科技（北京）有限公司 一种终端广告的综合展示系统及方法
CN105100273A (zh) * 2015-08-31 2015-11-25 苏州天平先进数字科技有限公司 一种用于向手机客户端推送广告的系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

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