CN112070554A - System for accurately pushing advertisements according to analysis result of user types - Google Patents
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a system for accurately pushing advertisements according to a user type analysis result, relates to the technical field of computer networks, and particularly belongs to the technical field of data processing. The advertisement material pushing method comprises the steps that advertisements of different types and pre-classified user options are matched at the background through a material matching module, meanwhile, a data collecting module collects user related information at the background, a first data analyzing module carries out first round screening according to the collected user related information, a second data analyzing module carries out second round screening according to user information reserved after the first round screening according to the collected user related information, the selected advertisement material is pushed to a needed user accurately through a material display module, and the purpose of accurately pushing the advertisement material is achieved.
Description
Technical Field
The invention relates to the technical field of computer networks, in particular to the technical field of data processing.
Background
Utilize network platform to user propelling movement advertisement at present has become the major trend, but advertisement propelling movement inaccuracy phenomenon ubiquitous, the operation is after the good set of material of background configuration, do not pass through big data analysis, directly demonstrate in the foreground, the advertisement propelling movement that the user received often is not that the user demands, lead to advertisement propelling movement effect not good, if can match different labels for the advertisement material, simultaneously according to the difference that the user portrait, to the accurate advertisement of different user propelling movements will get fine popularization effect, improve the conversion rate that the user clicked the advertisement and paid.
An embodiment of the present invention of CN 109919719 a provides an information pushing method, a computing device, and a computer storage medium, which determine, according to user historical behavior data corresponding to multiple users, a target user with a purchasing tendency and a target commodity associated with the target user; acquiring discount information of a target commodity associated with a target user; and pushing the preferential information of the target commodity associated with the target user to the target user.
An embodiment of the present invention of CN 202010461179.6 provides an advertisement page processing method, apparatus, device and storage medium, where the method includes: firstly, a plurality of advertisement pages to be selected are obtained, and the advertisement pages to be selected have expected watching areas which are expected to be watched by a user. Secondly, forecasting the significance data of the advertisement page to be selected through a pre-trained significance data forecasting model, wherein the significance data of the advertisement page to be selected comprises the possible degree value of one or more pixel points in the advertisement page to be selected, which is watched by the user. And then, according to the significance data of the advertisement page to be selected, determining the possible degree value of the expected viewing area of the advertisement page to be selected, which is viewed by the user. And finally, selecting the advertisement pages to be displayed from the advertisement pages to be selected according to the possible degree value of the expected viewing area of each advertisement page to be selected, which is viewed by the user.
Because most of the current advertisements and preferential information tend to be pushed by the customers who purchase related products, the disadvantage of low user conversion rate is overcome, the pushed preferential information has pertinence, the desire of the target user to purchase the target product is promoted, but the advertisements and the preferential information cannot be pushed accurately by the users who do not consume or check the related product information, so that some potential customers are lost, and the sales volume of the product is reduced.
Disclosure of Invention
The embodiment of the invention provides a system for accurately pushing advertisements according to the analysis result of user types. The following presents a simplified summary in order to provide a basic understanding of some aspects of the disclosed embodiments. This summary is not an extensive overview and is intended to neither identify key/critical elements nor delineate the scope of such embodiments. Its sole purpose is to present some concepts in a simplified form as a prelude to the more detailed description that is presented later.
According to an embodiment of the present invention, there is provided a system for accurately pushing an advertisement according to a result of analyzing a user type, the system including:
the material matching module is used for matching different types of advertisements with the pre-classified user options at the background;
the data collection module collects the relevant information of the user in the background;
the first data analysis module is used for carrying out first screening according to the advertisement materials pushed by the collected user related information;
the second data analysis module is used for carrying out second screening on advertisement materials pushed by the selected user after the first screening according to the collected user related information;
and the material display module is used for accurately pushing the selected advertisement materials after the second round of screening to the required users according to the user classification matched in advance by the material matching module.
Preferably, the material matching module is provided with user status options at the background, including all users, unregistered users, logged-in users, newly registered users and new equipment users.
Preferably, the material matching module is provided with regional options at the background, wherein the regional options include 7 large areas of all areas, east China, North China, south China, northeast China, northwest China and southwest China, 23 provinces, 5 autonomous areas and 4 direct cities under jurisdiction.
Preferably, the material matching module is provided with regional options at the background, wherein the regional options include 7 large areas of all areas, east China, North China, south China, northeast China, northwest China and southwest China, 23 provinces, 5 autonomous areas and 4 direct cities under jurisdiction.
Preferably, the data collection module further comprises a database, collects the login and device information of the user in the background, and sends and stores the collected information to the database.
Preferably, the first data analysis module performs a first round of screening according to the advertisement materials pushed by the collected user regional information, and retains the advertisement materials meeting the pre-matched regional information.
Preferably, the second data analysis module performs a second round of screening according to the collected user login and device information pushed advertisement materials, and retains the advertisement materials which accord with the user login and device information matched in advance.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
the commodity display efficiency is high, and the effective display of a plurality of activities and advertisements can be simultaneously carried out aiming at different materials configured by different regions and users because the positions of the materials are tense in the period of mass promotion of the online shop. The commodity conversion rate is high, and because the materials are configured according to different types and regions of users to put advertisements, the click rate conversion rate of the materials corresponding to the users is improved. The user acceptance is high, for example, in the event of package postings in Jiang and Zhe Shanghai, the corresponding active material can be displayed only in the Jiang and Zhe Shanghai region, the non-target users in other regions cannot display the material which is useless for the users, and the user acceptance of the displayed material is higher. Based on the improvement of the user acceptance and the conversion rate, the profits of the activities and the advertisements are improved, so that the revenues are improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
Fig. 1 is a schematic diagram illustrating a system for accurately pushing an advertisement according to an analysis result of a user type according to an exemplary embodiment.
In the figure: 1-a data collection module; 2-a first data analysis module; 3-a second data analysis module; 4-material matching module; and 5, a material display module.
Detailed Description
The following description and the drawings sufficiently illustrate specific embodiments of the invention to enable those skilled in the art to practice them. The examples merely typify possible variations. Individual components and functions are optional unless explicitly required, and the sequence of operations may vary. Portions and features of some embodiments may be included in or substituted for those of others. The scope of embodiments of the invention encompasses the full ambit of the claims, as well as all available equivalents of the claims. Embodiments may be referred to herein, individually or collectively, by the term "invention" merely for convenience and without intending to voluntarily limit the scope of this application to any single invention or inventive concept if more than one is in fact disclosed. Herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed. The embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. For the structures, products and the like disclosed by the embodiments, the description is relatively simple because the structures, the products and the like correspond to the parts disclosed by the embodiments, and the relevant parts can be just described by referring to the method part.
It should be noted that: the relative arrangement of the components and steps, the numerical expressions, and numerical values set forth in these embodiments do not limit the scope of the present disclosure unless specifically stated otherwise.
It should be noted that although the various steps of the methods of the present disclosure are depicted in the drawings in a particular order, this does not require or imply that these steps must be performed in this particular order, or that all of the depicted steps must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions, etc.
The invention is further described with reference to the following figures and examples:
the present invention as shown in fig. 1 provides a system for precisely pushing an advertisement according to the result of analyzing the user type. The method comprises the following steps:
the material matching module is used for matching different types of advertisements with the pre-classified user options at the background;
the data collection module collects the relevant information of the user in the background;
the first data analysis module is used for carrying out first screening according to the advertisement materials pushed by the collected user related information;
the second data analysis module is used for carrying out second screening on advertisement materials pushed by the selected user after the first screening according to the collected user related information;
and the material display module is used for accurately pushing the selected advertisement materials after the second round of screening to the required users according to the user classification matched in advance by the material matching module.
According to the scheme, further, the data analysis module is additionally provided with a plurality of data analysis modules such as a third data analysis module and a fourth data analysis module according to the actual situation, and the newly-added data analysis modules comprise but are not limited to a user gender data analysis module, an age data analysis module, a culture degree data analysis module, an interest and hobby data analysis module, a consumption capacity data analysis module, a user friend circle data analysis module and the like. The material matching module is provided with user state options at the background, preferably comprises all users, unregistered users, logged-in users, new registered users and new equipment users, and matches different advertisement materials according to different user types, for example, the material matching module pushes the advertisement materials which accord with the previous personal portrait characteristics of the users to the old registered users and randomly pushes the advertisement materials with high previous click rate to the unregistered users. Meanwhile, the data collection module records the user portrait of the pushed user according to the fact that whether the user clicks the randomly pushed advertisement material feedback condition, if the user clicks the pushed advertisement material, the same kind of advertisement material is preferentially pushed next time when the advertisement material is pushed, if the user does not click the pushed advertisement material, another advertisement material is randomly pushed next time when the advertisement material is pushed, and through repeated feedback pushing, the accuracy of advertisement pushing is continuously improved, and a better marketing effect is achieved.
According to the scheme, furthermore, the material matching module is provided with regional options at the background, preferably, the regional options include 7 large areas including all areas, east China, North China, south China, northeast China, northwest China and southwest China, 23 provinces, 5 autonomous regions and 4 direct municipalities, and the material matching module matches the advertisement materials with different regional labels respectively, so that the targeted advertisement push according to the region targeted by the marketing activities is facilitated, and the advertisement materials are prevented from being pushed to the region without marketing activities. Meanwhile, the data collection module records the condition of the advertisement data clicked by the pushed users in the area according to the condition that whether the users click the randomly pushed advertisement materials for feedback, if the click rate of the users in the area clicking the pushed advertisement materials is lower than the average click rate, the same kind of advertisement materials are pushed to the area in the next time of pushing the advertisement materials, and another advertisement material with high click rate is pushed according to the statistical data of the data collection module in the next time of pushing the advertisement materials.
According to the scheme, the data collection module further comprises a database, login and equipment information of the user are collected at the background, and the collected information is sent and stored to the database, so that the data matching module, the first data analysis module, the second data analysis module and the material display module can conveniently call the advertisement material and the user information at any time.
According to the scheme, further, the first data analysis module carries out first-round screening according to the advertisement materials pushed by the collected user regional information, transmits the advertisement materials meeting the pre-matched regional information to the second data analysis module, removes useless advertisement materials through the first-round screening, and improves the screening efficiency of the second data analysis module.
According to the scheme, further, the second data analysis module carries out second screening according to the collected user login and equipment information pushed advertisement materials, keeps the advertisement materials which accord with the user login and equipment information matched in advance, and accurately pushes the advertisement materials to potential users needing the advertisement materials through the material display module.
It is to be understood that the present invention is not limited to the procedures and structures described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.
Claims (7)
1. A system for accurately pushing an advertisement according to a result of analyzing a user type, the system comprising:
the material matching module is used for matching different types of advertisements with the pre-classified user options at the background;
the data collection module collects the relevant information of the user in the background;
the first data analysis module is used for carrying out first screening according to the advertisement materials pushed by the collected user related information;
the second data analysis module is used for carrying out second screening on advertisement materials pushed by the selected user after the first screening according to the collected user related information;
and the material display module is used for accurately pushing the selected advertisement materials after the second round of screening to the required users according to the user classification matched in advance by the material matching module.
2. The system of claim 1, wherein the material matching module is configured to provide user status options in the background, including all users, unregistered users, logged-in users, newly registered users, and newly installed users.
3. The system according to claim 1, wherein the material matching module is provided with regional options in the background, including 7 main districts including all districts, east China, North China, south China, northeast China, northwest China and southwest China, 23 provinces, 5 autonomous districts and 4 jurisdictions.
4. The system according to claim 2, wherein the material matching module is provided with regional options in the background, including 7 main districts including all districts, east China, North China, south China, northeast China, northwest China and southwest China, 23 provinces, 5 autonomous districts and 4 direct cities under jurisdiction.
5. The system of claim 1, wherein the data collection module further comprises a database for collecting user login and device information in background and storing the collected information in the database.
6. The system of claim 1, wherein the first data analysis module performs a first filtering operation on the advertisement material pushed according to the collected user geographic information, and retains the advertisement material according with the pre-matched geographic information.
7. The system of claim 6, wherein the second data analysis module performs a second filtering operation on the advertisement material pushed according to the collected user login and device information, and retains the advertisement material corresponding to the user login and device information that are pre-matched.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010969382.4A CN112070554A (en) | 2020-09-15 | 2020-09-15 | System for accurately pushing advertisements according to analysis result of user types |
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| CN202010969382.4A CN112070554A (en) | 2020-09-15 | 2020-09-15 | System for accurately pushing advertisements according to analysis result of user types |
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Cited By (3)
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| CN112581192A (en) * | 2020-12-31 | 2021-03-30 | 北京秒针人工智能科技有限公司 | Method and system for promoting authority control of application department of quick reply material library |
| CN113793176A (en) * | 2021-09-07 | 2021-12-14 | 上海梯之星信息科技有限公司 | Advertisement pushing method, device, system and equipment |
| CN117009672A (en) * | 2023-10-08 | 2023-11-07 | 江西科技学院 | Activity recommendation method and system based on big data |
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