CN113793176A - Advertisement pushing method, device, system and equipment - Google Patents

Advertisement pushing method, device, system and equipment Download PDF

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Publication number
CN113793176A
CN113793176A CN202111045730.XA CN202111045730A CN113793176A CN 113793176 A CN113793176 A CN 113793176A CN 202111045730 A CN202111045730 A CN 202111045730A CN 113793176 A CN113793176 A CN 113793176A
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China
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advertisement
elevator
commodity
advertisement content
power bridge
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Inventor
贾春华
易文海
吴宇
吴升旗
江健
刘峰
蔡巍伟
胡灏
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Shanghai Tizhixing Information Technology Co ltd
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Shanghai Tizhixing Information Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/12Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

Abstract

The invention relates to an advertisement pushing method, device, system and equipment, wherein the method comprises the following steps: a. receiving commodity materials and storing the commodity materials in a cloud; b. receiving commodity information and matching corresponding commodity materials to generate advertisement content; c. and pushing the advertisement content to an advertisement space. The invention can push advertisements according to the needs of advertisers, thereby achieving the purpose of digesting the inventory.

Description

Advertisement pushing method, device, system and equipment
Technical Field
The invention relates to an advertisement pushing method, device, system and equipment.
Background
The online shopping is generally accepted by consumers as an emerging shopping mode, and the online shopping is also a main way for advertisers to put advertisements due to the strong real-time property of the online shopping. In the prior art, advertisement delivery is usually realized through an online shopping mobile phone application, and although the mode can realize commodity pushing to a certain extent, the function can be exerted only on the premise that a user wishes to use and browse the application, so that effective incremental flow cannot be formed.
In match with online shopping, new distribution schemes are also gradually emerging. For example, for goods coordination services, the front warehouse has become a main choice for some shops in goods distribution. The front-end warehouse is used as a warehouse distribution mode, each store is a small and medium-sized storage distribution center, and therefore the central large warehouse of the headquarters can cover the last kilometer only by supplying goods to the stores. Thus, after the customer orders, the goods are shipped from a nearby retail store, rather than from a warehouse located remotely in a suburban area. This is also an important precondition for the front warehouse mode to reach 30 minutes within 3 kilometers of the store. In short, the front warehouse is a small warehouse located near a consumer and can be set up in an office building or a community. Thus, the customer can be delivered to the home within 1-2 hours after placing the order. For fresh products, the distribution of the fresh products integrates loading, unloading, packaging, keeping and transporting, and the fresh products can be delivered in a most reasonable mode through a series of activities supported by processing activities. Fresh and fresh distribution mainly covers seven functional elements: collecting goods, sorting, distributing goods, assembling, delivering and transporting, delivering to service and delivering and processing. The seven elements are of great importance and have no choice but to be deleted.
However, in the existing advertisement push method, for the nearby distribution, the inventory goods (lost sales, explosive money, etc.) of each storefront cannot be pushed to the nearby community in real time, so that the products are sold and distributed no matter in the front warehouse of the fresh distribution enterprise or in the large chain supermarket. There is a need for an effective advertising method to solve the problem of lost sales of goods. In this regard, some technologies propose to push advertisements in an advertisement screen in an elevator, which is more suitable for group purchasing in the community. Community group buying refers to a shopping mode in which a certain number of consumers buy the same commodity with low discount through some organizational organization in the community or society. Compared with the network group purchase, the method needs to set up a service department in a community or other specific places, consumers can pay money in the service department, after-sales guarantees are obtained when goods have problems, and the like. Meanwhile, the group purchase organization can also collect the purchasing demands of residents through the service department and contact with proper merchants to provide commodities. Therefore, the community group buying is a shopping consumption behavior of a resident group in a real residential community, and is a regional, small and local group buying form depending on the real community. The preferential activities in the group buying form provided by the community shops for surrounding residents (in the community) can promote the accurate propaganda and consumption stimulation of the shops on core customers, so that the popularity and the reputation of the shop area are rapidly improved, and the great effect is generated on the marketing of the shops.
Therefore, in order to adapt to the development trend of online shopping and community group purchase, the elevator advertisement is used as an advertisement carrier which can be manufactured and published on the inner wall of the elevator of the urban building, and becomes a novel advertisement medium. The elevator advertisement has various types, mainly comprises a frame type (namely paper plane advertisement which needs to be replaced manually) and a video type, and thus can be distributed in commercial buildings and communities. The elevator advertisement is targeted to consumers who are white-collar and community residents, and certainly, the crowds covered by different grades of communities, business buildings, hospitals, industrial parks and schools are different, the influence is different, and therefore the content put on the elevator advertisement screen is also reasonably designed. The advertising screen in the elevator is usually installed in a vision-concentrated area such as a direct front area with the sight level of people upwards by 15 to 30 degrees, so that people can see the advertising screen at the head level or slightly raised.
Of course, such elevator advertising screens need to be networked to receive advertisements delivered by advertisers. In the prior art, in order to respond to elevator networking and online monitoring requirements proposed by various geological monitoring departments, networking work is generally completed by means of wireless, Ethernet cables, coaxial video cables, trailing cables and the like. The biggest problem of the wireless technology is that the network connection is unreliable, namely, the wireless signal has limited capability of penetrating the control room and the elevator shaft, and the 3G/4G scheme has the problems of high cost and high radiation. The Ethernet and the coaxial video cable need to be laid again respectively in the Ethernet and the coaxial video cable schemes, which relates to the problem of re-construction of special equipment, resulting in complex examination and approval, high installation cost and low reliability, and the common cable can not bear continuous bending loss, so that the performance is low. The scheme of the traveling cable is a common mode that the elevator traveling cable establishes electrical connection such as control, illumination, air conditioning power and the like between a machine room and a car roof, a bending-resistant special cable is required to be adopted, the height of an elevator shaft is usually 10-300 meters, and the traveling cable is not designed for a high-speed communication system, so that the signal transmission attenuation is large, the available frequency band is low, and the mutual crosstalk is high.
The power line carrier communication is a novel networking means and can well solve the problems. Power line carrier communication (powerline carrier communication) is a power system communication technology that uses a power transmission line as a carrier signal transmission medium. Because the transmission line possesses very firm bearing structure to erect and be equipped with the conductor more than 3 (generally have three-phase good conductor and one or two overhead earth wire), so the transmission line carries power frequency current, can also transmit carrier signal simultaneously, thereby not only economy but also very reliable. This technique of comprehensive utilization has become a unique communication means preferentially adopted by each power department.
In summary, the timeliness of the existing elevator advertisement putting mode is poor, and most of liquid crystal advertisement screens cannot be networked and update contents in real time. Moreover, the advertising typically placed in elevators is dominated by brand advertising, which for retail establishments does not allow for the geographically close placement of specific categories of inventory items. Although the mobile phone online shopping application can complete the push function, the mobile phone online shopping application can only act on the premise that the existing online user has a wish to use the mobile phone online shopping application, and offline incremental flow cannot be brought. Moreover, since advertisement delivery belongs to public information, for safety, advertisement materials must be manually checked before delivery, which also causes a barrier to update advertisement content in real time in the conventional scheme.
Disclosure of Invention
The invention aims to provide a method, a device, a system and equipment for pushing advertisements.
In order to achieve the above object, the present invention provides an advertisement push method, device, system and apparatus, wherein the method comprises the following steps:
a. receiving commodity materials and storing the commodity materials in a cloud;
b. receiving commodity information and matching corresponding commodity materials to generate advertisement content;
c. and pushing the advertisement content to an advertisement space.
According to one aspect of the invention, in the step (a), the commodity material is received and then is audited, and the commodity materials of different advertisers are stored in isolation.
According to one aspect of the invention, the merchandise information includes geographic location, merchandise number, and real-time price/inventory.
According to one aspect of the invention, real-time advertisee statistics are also performed.
According to one aspect of the invention, deep learning and machine vision techniques are utilized to perform target segmentation on images collected by a camera of an elevator intranet;
establishing a label system for advertisement content, and labeling each advertisement material;
portraying elevator passengers and capturing the behaviors of the passengers watching advertisements;
marking the passenger label vector and the corresponding advertisement label vector as a screen-viewing or screen-non-viewing vector as training data;
training and modeling are carried out on the data of each elevator by using a factoring machine algorithm, and therefore the probability/score of whether the passenger with different labels watches the advertisements with different labels is estimated.
According to one aspect of the invention, the tag includes the passenger's gender, age, outfit, occupation, status, and other objects.
According to one aspect of the invention, in the step (c), based on the geographic position, the advertisement type, the passenger portrait and the audience statistics, the advertisement space matched with the advertisement content is calculated in a weighted mode, and the advertisement content is pushed to the advertisement space.
According to one aspect of the invention, the weighting calculation is according to the following formula:
Match=w*Cdistance+(1-w)*Crecommend
wherein Match is a matching coefficient, CdistanceAs a distance matching coefficient, CrecommendRecommending coefficients for the audience, w being weight;
Figure BDA0003251132850000051
wherein d is the distance from the elevator to the commodity storage, sigma2To adjust the coefficient;
Figure BDA0003251132850000052
wherein, FM (U)k,Al) For advertisement A to be deliveredlPassenger U of certain elevatorkPredicted probability values of whether to view.
Advertisement push device includes:
the cloud server is used for storing a material database used for storing the commodity materials;
the material generation server is used for generating the advertisement content according to the commodity information;
the matching issuing server is used for issuing the advertisement content to the advertisement space in real time;
the advertisement screen is arranged at the advertisement position, contains an advertisement program and is used for receiving the advertisement content and playing the advertisement content;
and the power carrier system is used for communicating the advertising screen with the Internet.
According to one aspect of the invention, the power carrier system comprises a network access end, an elevator cabinet, a local side power bridge and a terminal power bridge, wherein the local side power bridge is connected with the elevator cabinet and the terminal power bridge, the network input end is connected with the local side power bridge, and the terminal power bridge is connected with a terminal network.
According to one aspect of the invention, the local side electric network bridge comprises a local side interference suppressor and the terminal electric network bridge comprises a terminal interference suppressor.
According to one aspect of the invention, the story database includes a lightweight file database corresponding to each user side and an object-based storage service parallel file system corresponding to each lightweight file database.
The system comprises a data acquisition module, a data transmission module, a central processing module and application software, wherein the data acquisition module comprises an acquisition instrument and is used for acquiring elevator operation data for analysis and uploading the elevator operation data to an internet monitoring center, and the application software realizes an advertisement pushing method when being executed by the central processing module.
An apparatus comprising a storage medium and a processor, the storage medium having stored thereon a computer program that, when executed by the processor, implements an advertisement push method.
According to the concept of the invention, one or more stock products (sale, money-exploding products and the like) of commodity sales units such as shopping malls, supermarkets, vegetable yards, fresh and fresh distribution front-mounted warehouses and the like are generated into commodity posters in real time according to the decision of merchants and are pushed to elevator advertising screens of nearby communities for playing, so that the commodity posters are presented to community residents, the purchasing desire of the community residents is stimulated, the living demands are met, and the stock can be effectively digested to improve the sales volume.
According to one scheme of the invention, materials of the commodity are uploaded to the cloud end in advance by the advertisers and are stored in an isolated mode, so that the materials cannot be accessed mutually, and the confidentiality of the advertisement content of each advertiser is guaranteed.
According to one scheme of the invention, the commodity materials are audited when the user uploads the commodity materials, so that an advertiser can put the materials of various commodities on one page when the advertisement is pushed, and adds corresponding digital information such as price and inventory to generate new advertisement materials without auditing, thereby improving the advertisement pushing efficiency.
According to one scheme of the invention, for the advertisement delivery of the advertiser, besides manual decision-making ordering, the inventory management system of the advertiser (commodity retail unit) can be connected with the delivery system of the advertiser, and the advertisement delivery is initiated by automatically calling an interface through a decision-making program according to the real-time inventory condition of each warehouse.
Drawings
FIG. 1 is a schematic diagram illustrating a user uploading a commodity material in an advertisement push method according to an embodiment of the present invention;
fig. 2 is a schematic diagram illustrating generation and distribution of advertisement content in an advertisement push method according to an embodiment of the present invention;
fig. 3 is a schematic diagram illustrating a screen viewing status detection in an advertisement push method according to an embodiment of the present invention;
FIG. 4 is a schematic diagram illustrating matching advertisement spots in an advertisement push method according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of advertisement delivery in an advertisement delivery method according to an embodiment of the present invention;
FIG. 6 is a diagram of a power carrier system in an advertisement delivery device according to an embodiment of the present invention;
fig. 7 is a schematic diagram of an isolated storage design in an advertisement push device according to an embodiment of the present invention.
Fig. 8 is a schematic diagram of the present invention generating new advertisement material by adding digital information such as price to various commodity materials.
Detailed Description
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
The present invention is described in detail below with reference to the drawings and the specific embodiments, which are not repeated herein, but the embodiments of the present invention are not limited to the following embodiments.
The advertisement pushing method can push commodities nearby in real time, firstly stores commodity materials uploaded by an advertiser to the cloud, then receives commodity information and matches the corresponding commodity materials to generate advertisements, and finally pushes advertisement contents to advertisement positions.
Referring to fig. 1, in the invention, a commodity material is uploaded to a cloud server through a client-side pre-networking by an advertiser and is stored in a material database. Of course, the verification is required after each commodity material is received, so that the verification is not required again when the advertisement content is issued subsequently. In addition, in the invention, the commodity materials of different advertisers are stored in an isolated manner, so that the commodity materials cannot be accessed mutually, thereby ensuring the confidentiality of the advertisement content.
Referring to fig. 2, in the present invention, the merchandise information includes geographical location, merchandise number and other information (i.e., real-time price/stock).
The advertiser can send the commodity information to the server in a networking mode, and the program of the server can find the uploaded commodity materials according to the commodity numbers and correspondingly generate advertisement content (see figure 8) for subsequent real-time matching of the elevator advertisement screen and advertisement pushing. In fact, in the present invention, advertisers can send different geographic locations, and can initiate advertisement push for a plurality of different commodities, and different advertisers can also send geographic locations and commodities to initiate advertisement push.
Referring to fig. 3, the method of the present invention also performs audience statistics in real time. Specifically, the method comprises the steps of carrying out target segmentation on an image collected by a camera of an elevator intranet by utilizing a deep learning and machine vision technology, and adding a series of labels to the segmented target for identification. The tags include the gender (male, female), age (infant, child, young, middle age, old), wear (casual, sports, formal), occupation (courier, takeaway, security), status (see cell phone, pregnant woman, backpack, satchel) and other objects (draw-bar box, small cart, pet dog) of the passenger, thereby constructing a portrait of the elevator passenger. The elevator passenger head pose and the advertisement screen position can be positioned and accurately detected and segmented, so that the head and the advertisement screen are positioned, screen watching behaviors can be estimated and captured through the head pose according to the segmented passenger head target and the advertisement screen position, real-time/quasi-real-time capturing and identifying of the behavior of the elevator passenger watching the advertisement screen are carried out, the screen watching condition is analyzed, and finally advertisement audiences are counted by combining other target segmentation results.
Specifically, elevator passengers need to be portrayed and tagged to capture the behavior of the passengers watching advertisements. Meanwhile, a label system is established for advertisement content, each advertisement material is labeled, and a passenger (user) label vector and a corresponding advertisement label vector are marked (see screen or not see) to serve as training data. Training and modeling are carried out on data (passenger labels/advertisement labels/whether to watch) of each elevator by using a factoring machine algorithm (factoring Machines), and therefore the probability/score of whether the passenger with different labels watches the advertisements with different labels is estimated. The reason why the modeling is carried out on each elevator is that the behaviors of people in different geographic positions (different elevators, such as Beijing, Shanghai, office buildings and residential buildings) may have statistical differences, so that the modeling effect is poor if uniform modeling is carried out without distinguishing.
Referring to fig. 4, after the commodity information and the advertisement audience statistical result are obtained, the advertisement slot matched with the advertisement content can be determined based on the geographic position, the advertisement type, the passenger portrait and the audience statistical result, and the advertisement content is pushed to the advertisement slot. The decision process of advertisement push of the present invention can be done manually or programmatically. When the program is used for decision making, according to inventory data and a sales strategy, a decision program of an advertiser calculates commodities to be advertised in each warehouse, and sends commodity numbers and geographic positions to a server of the local side through a program interface. In the above, since the materials uploaded by the advertiser have been already checked, the generated advertisement content does not need to be checked, thereby improving the efficiency. Specifically, the weighting calculation is performed according to the following steps:
Match=w*Cdistance+(1-w)*Crecommend
wherein, CdistanceAs a distance matching coefficient, CrecommendRecommending coefficients for audiences (namely the mean value of the predicted probability values of all passengers watching advertisements in a certain elevator within a period of time), w is weight, Match is a matching coefficient, and the point with the high matching coefficient preferentially pushes the advertisements.
Figure BDA0003251132850000101
Wherein d is the distance from the elevator to the commodity storage, and sigma is the kilometer2To adjust the coefficients.
Figure BDA0003251132850000102
Wherein, FM (U)k,Al) For advertisement A to be deliveredlPassenger U of a certain elevatorkThe predicted probability value of whether to watch, n is the total number of elevator passengers in the past period, m is the total number of advertisements to be delivered by the advertiser (which may be more than one), and k and l are the serial numbers of a certain passenger and a certain advertisement respectively.
The method of the invention is used for advertising the liquid crystal advertising screens installed in the building elevator, and the advertising screens are networked through power line carrier communication and related technologies, so that the connection is stable. Of course, the advertisement screen also stores an advertisement program, so that the public network server can be accessed in real time. Therefore, after the elevator and the corresponding advertisement space are matched according to the sum of the geographic position and other information, the advertisement can be pushed to the elevator advertisement screen to be played. As can be seen in FIG. 5, advertisers may serve advertisements for different products at different geographic locations to digest inventory stored nearby.
The advertisement pushing device comprises a cloud server, a material generation server, a matching issuing server, an advertisement screen (containing an advertisement program) and a power carrier system, wherein the cloud server is used for storing a material database used for storing commodity materials, the material generation server is used for generating advertisement content according to commodity information, the matching issuing server is used for issuing the advertisement content to an advertisement position in real time, the advertisement screen (containing the advertisement program) is arranged at the advertisement position and used for receiving and playing the advertisement content, and the power carrier system is used for enabling the advertisement screen to be communicated with the Internet.
Referring to fig. 6, the power line carrier system of the present invention includes a network access terminal, an elevator cabinet, a local side power bridge and a terminal power bridge, where the local side power bridge is connected to the elevator cabinet and the terminal power bridge, the network input terminal is connected to the local side power bridge, and the terminal power bridge is connected to the terminal network. The local side electric network bridge comprises a local side interference suppressor, and the terminal electric network bridge comprises a terminal interference suppressor. Therefore, the power line carrier technology has chip-level anti-interference, ultra-long transmission distance and advanced access mode, and can realize good broadband PLC anti-interference.
Referring to the software architecture of the multi-tenant technology or the multi-tenancy technology shown in fig. 7, the material database of the present invention includes a lightweight file database corresponding to each user side and a parallel file system based on an object storage service corresponding to each lightweight file database. Therefore, the sharing of the same system or program components in a multi-user environment can be realized, and the isolation of data among users can be ensured. The multi-tenant technology can provide the same or even customizable service for a plurality of clients in a shared data center by using a single system architecture and the service, and can still ensure the data isolation of the clients. Therefore, enterprises such as chain business super enterprises, fresh distribution enterprises and the like can upload and audit various commodity materials to the material database.
The system of the invention utilizes the technology of the Internet of things of the elevator, can solve the safety problem of the elevator at present, and comprises a data acquisition module, a data transmission module, a central processing module and application software, wherein the application software can realize the advertisement pushing method when being executed by the central processing module, thereby jointly forming a complete monitoring system of the Internet of things of the elevator. The data acquisition module mainly comprises an acquisition instrument which is used for acquiring elevator operation data, analyzing the elevator operation data, uploading the elevator operation data to an internet monitoring center, and combining platform application software, thereby realizing real-time and effective supervision and maintenance of the elevator by each relevant unit.
The device comprises a storage medium and a processor, wherein the storage medium stores a computer program, and the computer program is executed by the processor to realize the advertisement pushing method.
The above description is only one embodiment of the present invention, and is not intended to limit the present invention, and it is apparent to those skilled in the art that various modifications and variations can be made in the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (14)

1. An advertisement push method, comprising the steps of:
a. receiving commodity materials and storing the commodity materials in a cloud;
b. receiving commodity information and matching corresponding commodity materials to generate advertisement content;
c. and pushing the advertisement content to an advertisement space.
2. The method of claim 1, wherein in step (a), the merchandise material is received and reviewed and the merchandise material from different advertisers is stored in isolation.
3. The method of claim 1, wherein the merchandise information includes geographic location, merchandise number, and real-time price/inventory.
4. The method of claim 3, further performing real-time audience ad statistics.
5. The method according to claim 4, characterized in that the images collected by the cameras of the elevator intranet are subject to target segmentation using deep learning and machine vision techniques;
establishing a label system for advertisement content, and labeling each advertisement material;
portraying elevator passengers and capturing the behaviors of the passengers watching advertisements;
marking the passenger label vector and the corresponding advertisement label vector as a screen-viewing or screen-non-viewing vector as training data;
training and modeling are carried out on the data of each elevator by using a factoring machine algorithm, and therefore the probability/score of whether the passenger with different labels watches the advertisements with different labels is estimated.
6. The method of claim 5, wherein the tags include gender, age, outfit, occupation, status, and other objects of the passenger.
7. The method of claim 6, wherein in step (c), the ad slot matching the advertisement content is calculated by weighting based on geographic location, advertisement type, passenger profile, audience statistics, and the advertisement content is pushed to the ad slot.
8. The method of claim 7, wherein the weighting calculation is in accordance with the following equation:
Match=w*Cdistance+(1-w)*Crecommend
wherein Match is a matching coefficient, CdistanceAs a distance matching coefficient, CrecommendRecommending coefficients for the audience, w being weight;
Figure FDA0003251132840000021
wherein d is the distance from the elevator to the commodity storage, sigma2To adjust the coefficient;
Figure FDA0003251132840000022
wherein, FM (U)k,Al) For advertisement A to be deliveredlPassenger U of certain elevatorkPredicted probability values of whether to view.
9. An apparatus for implementing the advertisement push method according to any one of claims 1 to 8, comprising:
the cloud server is used for storing a material database used for storing the commodity materials;
the material generation server is used for generating the advertisement content according to the commodity information;
the matching issuing server is used for issuing the advertisement content to the advertisement space in real time;
the advertisement screen is arranged at the advertisement position, contains an advertisement program and is used for receiving the advertisement content and playing the advertisement content;
and the power carrier system is used for communicating the advertising screen with the Internet.
10. The apparatus of claim 9, wherein the power carrier system comprises a network access, an elevator cabinet, a local power bridge, and a terminal power bridge, the local power bridge connected to the elevator cabinet and the terminal power bridge, the network input connected to the local power bridge, the terminal power bridge connected to a terminal network.
11. The apparatus of claim 10, wherein the local side power bridge comprises a local side interference suppressor and the terminal power bridge comprises a terminal interference suppressor.
12. The apparatus of claim 9, wherein the material database comprises a lightweight file database corresponding to each user side and an object storage service based parallel file system corresponding to each lightweight file database.
13. A system comprising a data acquisition module, a data transmission module, a central processing module and application software, the data acquisition module comprising a collector for collecting elevator operation data for analysis and uploading to an internet monitoring center, wherein the application software when executed by the central processing module implements the method of any one of claims 1 to 8.
14. An apparatus comprising a storage medium and a processor, the storage medium having stored thereon a computer program, wherein the computer program, when executed by the processor, implements the method of any of claims 1 to 8.
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