WO2024036738A1

WO2024036738A1 - Commercial system for sharing advertisements and movies

Info

Publication number: WO2024036738A1
Application number: PCT/CN2022/125891
Authority: WO
Inventors: 徐汉阳; 徐雅薇; 徐子阳
Original assignee: 家门口(北京)影院有限公司
Priority date: 2022-08-18
Filing date: 2022-10-18
Publication date: 2024-02-22
Also published as: CN115311018A

Abstract

The present invention relates to the technical field of commercial modes, in particular to a commercial system for sharing advertisements and movies, comprising a shared cloud, a user mobile terminal, and a shared movie playback screen. The user mobile terminal is used for a user to perform account registration with the shared cloud by using basic information. The shared cloud pushes a commercial advertisement to the shared movie playback screen, verifies, in real time in the commercial advertisement pushing process, whether the user watches the commercial advertisement by means of the shared movie playback screen, and issues a reward to a registered account of the user if the verification is passed. The shared cloud pushes a commercial movie after pushing the commercial advertisement to the shared movie playback screen, and after confirming that the user pays a viewing fee by means of the user mobile terminal, synchronously plays a sound effect of the commercial movie for the user by means of the user mobile terminal. The mode of watching a commercial advertisement and obtaining a reward stimulates the public to watch commercial advertisements, and the reward obtained by watching a commercial advertisement can be used for paying a viewing fee, stimulating the public to watch commercial movies.

Description

Business system for sharing ads and movies

Technical field

The present invention relates to the technical field of business models, and in particular to a business system for sharing advertisements and movies.

Background technique

Commercial advertising is a commercial means for businesses to promote their products to the general public. However, the early commercial advertising costs restrict the advertising behavior of merchants. At the same time, commercial advertising has limited appeal to the public. The public avoids advertising, avoids advertising, and refuses advertising. It has become the norm, making commercial advertising less effective than expected.

technical problem

Commercial movies are one of the popular forms of audio-visual entertainment. However, newly released commercial movies usually require going to a cinema to watch. However, the ticket price and convenience of movie viewing are not acceptable to all the public, which discourages most of the public from watching movies. Positivity. Based on this, this application proposes a business model for sharing advertisements and movies to increase the public's enthusiasm for watching commercial advertisements and commercial movies.

Technical solutions

To address the above problems, embodiments of the present invention provide a business system for sharing advertisements and movies.

One aspect of the implementation of the present invention provides a commercial system for sharing advertisements and movies, including a shared cloud, a user mobile terminal and a shared movie playback screen set in a public area. The shared cloud is respectively connected to the user mobile terminal and the shared movie playback screen. Screen communication connection; the user's mobile terminal is used for users to use their own basic information to register an account with the shared cloud; the shared cloud is used to push commercial advertisements to the shared movie playback screen, and verify in real time whether the user has passed the shared movie playback during the commercial advertisement push process The commercial ads pushed by the screen will be viewed, and rewards will be paid to the user's registered account if the verification is passed; the shared cloud will push the commercial movies after pushing the commercial ads to the shared movie playback screen, and confirm that the user pays the viewing fee through the user's mobile terminal Finally, the sound effects of the commercial movie are synchronously played to the user through the user's mobile terminal.

Optionally, the commercial system also includes a shared advertising broadcast control machine and a user TV. The shared advertising broadcast control machine is connected to the shared cloud and the user's TV respectively. The shared advertising broadcast control machine is bound to the user's registered account; the shared cloud is in After confirming that the user pays the viewing fee through the user's mobile terminal, the viewing time for the user to watch commercial advertisements on the user's TV is increased to obtain compensation; the shared cloud pushes commercial advertisements to the user's TV through the shared advertising broadcast control machine, and during the commercial advertisement push process It verifies in real time whether the user watches the commercial advertisements pushed through the user's TV, and if the verification is passed, rewards will be paid to the user's registered account.

The public can also get paid for watching commercials at home, and after paying to watch, the public can get more viewing time to watch commercials and get paid, so they can get more compensation, that is, they can get paid by watching commercials outdoors - outdoor paid viewing increases the time -The joint model of getting paid for indoor viewing of advertisements further stimulates the public to watch commercial advertisements and commercial movies.

The commercial system also includes a network camera set near the shared movie playback screen, and the network camera is connected to the shared cloud communication; accordingly, the process of real-time verification whether the user watches the pushed commercial advertisement through the shared movie playback screen includes: real-time collection by the network camera includes The user's video screen is uploaded to the shared cloud. After receiving the video screen, the shared cloud performs user identification based on the face detection algorithm and detects whether the user's line of sight is focused on the shared movie playback screen based on the line of sight detection algorithm. After the duration focused on the shared movie playback screen reaches a predetermined duration, it is determined that the user has watched the pushed commercial advertisement.

Optionally, the process of real-time verification of whether the user watches the pushed commercial advertisement through the user's TV includes: during the commercial advertisement push process, the user is prompted to take a face image through the user mobile terminal at predetermined intervals. After receiving the face image uploaded by the user's mobile terminal, the user is prompted through the user's mobile terminal to shoot the advertising screen of the commercial advertisement currently playing on the user's TV. After receiving the advertising screen, the face image is used to authenticate the user and verify whether the advertising screen belongs to The currently playing commercial advertisement is verified by determining that the user is watching the pushed commercial advertisement through the user's television.

Optionally, when the shared cloud pushes commercial advertisements to the shared movie playback screen and the user's TV, a QR code for purchasing the corresponding product is displayed at a predetermined position in the screen included in the commercial advertisement; it is determined that the user purchases through the QR code After selecting the corresponding product, when it is determined that the user watches the commercial advertisement of the corresponding product again, the reward issued to the user's registered account will increase.

Optionally, in the process of the shared cloud pushing commercial advertisements to the shared movie playback screen and the user's TV, a prompt message for reminding the user that he or she can get paid for watching the commercial advertisement is displayed at a predetermined position in the picture contained in the commercial advertisement.

Optionally, the shared cloud constructs a user profile based on the user's basic information, and based on the user profile, pushes commercial advertisements that meet the user's preferences through the shared advertising broadcast control machine to the user's TV.

Optionally, before the shared cloud pushes commercial advertisements to the shared movie playback screen, it pushes current affairs news to the shared movie playback screen, and verifies in real time whether the user watches the pushed current affairs news through the shared movie playback screen during the current news push process. If approved, rewards will be issued to the user's registered account.

beneficial effects

Compared with the prior art, the beneficial effect of the present invention is that: the model of getting paid by watching commercial advertisements stimulates the public to watch commercial advertisements, and the rewards obtained from watching commercial advertisements can be used to pay for movie viewing, so that the public spends no money or less. Spend money to watch commercial movies and stimulate the public to watch commercial movies.

Description of drawings

The drawings described here are used to provide a further understanding of the present invention, constitute a part of this application, and do not constitute a limitation of the present invention. In the drawings: Figure 1 is a schematic architectural diagram of a commercial system for sharing advertisements and movies provided by an embodiment of the present invention.

Embodiments of the invention

In order to make the purpose, technical solutions and advantages of the present invention more clear, the present invention will be further described in detail below in conjunction with the embodiments and drawings. Here, the illustrative embodiments of the present invention and their descriptions are used to explain the present invention, but are not used to limit the present invention.

Referring to Figure 1, an embodiment of the present invention provides a business system for sharing advertisements and movies, including a shared cloud, a user mobile terminal, and a shared movie playback screen set in a public area. The shared cloud is connected to the user's mobile terminal and the shared movie respectively. Playback screen communication connection; the user's mobile terminal is used for users to use their own basic information to register an account with the shared cloud; the shared cloud is used to push commercial advertisements to the shared movie playback screen, and verify in real time whether the user passes the shared movie during the commercial advertisement push process Watch the pushed commercials on the playback screen, and issue rewards to the user's registered account if the verification is passed; the shared cloud pushes commercial movies after pushing commercial ads to the shared movie playback screen, and confirms that the user pays to watch the movie through the user's mobile terminal After payment, the sound effects of commercial movies are synchronously played to users through their mobile terminals.

During implementation, public areas can include communities, parks, stations and other areas; basic information can include name, age, gender, hobbies and other information, and user mobile terminals can be mobile phones, tablets, etc.; when registering an account, the user's basic information can be combined with the user's basic information. The mobile terminal equipment identification code IMEI is uniquely registered to realize the binding registration between the user and the user's mobile terminal; to verify whether the user has watched commercial advertisements, it can be verified at a certain interval, and the reward will be given if the verification is passed; for example, once every minute, the verification will be given if the verification is passed. 0.1 yuan; the sound effects of commercial movies can be played synchronously to users through the user's mobile terminal through FM broadcasting. This is a mature technology and will not be described in detail here.

The verification method can adopt an interaction mode with the user for verification. For example, a QR code is regularly displayed at a predetermined position on the commercial advertisement screen, and the user uses the user's mobile terminal to scan the QR code for verification; in addition, the QR code can also be displayed while displaying information related to the commercial advertisement. For questions, the user uses the user's mobile terminal to scan the QR code and enter the answer to answer the correct reward; in addition, the verification method can also use information collection and verification, for example, through a network camera set near the shared movie playback screen to complete the verification. Specifically, the network camera communicates with the shared cloud. The network camera collects video footage containing the user in real time and uploads the video footage to the shared cloud. After receiving the video footage, the shared cloud performs user identification based on the face detection algorithm and the line of sight detection algorithm. Detect whether the user's gaze is focused on the shared movie playback screen. After the user's gaze is focused on the shared movie playback screen for a predetermined length of time, it is determined that the user has watched the pushed commercial advertisement; this verification method does not require user operation and only requires Just keep watching the commercials.

In one implementation, the commercial system also includes a shared advertising broadcast control machine and a user's TV. The shared advertising broadcast control machine is connected to the shared cloud and the user's TV respectively. The shared advertising broadcast control machine, that is, the TV set-top box, is bound to the account registered by the user. After confirming that the user pays the viewing fee through the user's mobile terminal, the shared cloud will increase the viewing time for the user to watch commercial advertisements on the user's TV to get paid; the shared cloud will push commercial advertisements to the user's TV through the shared advertising broadcast control machine, and During the commercial advertisement push process, it is verified in real time whether the user watches the pushed commercial advertisement through the user's TV, and if the verification is passed, remuneration will be paid to the user's registered account.

In this solution, users can also get paid for watching commercials at home, and after paying to watch movies, users can get more viewing time to watch commercials and get paid. For example, the basic time for getting paid for watching commercials at home is 20 minutes. After paying to watch a movie, users can increase the basic duration from 20 minutes to 30 minutes to get more rewards, that is, through a joint model of getting paid for outdoor viewing of advertisements - increasing the duration of paid outdoor viewing - and getting paid for indoor viewing of advertisements, further stimulating public viewing. Commercials and commercial films.

In order to protect user privacy, the verification method for watching commercial advertisements at home can use the interactive mode, that is, the QR code is regularly displayed at a predetermined position in the commercial advertisement screen mentioned above, and the user uses the user's mobile terminal to scan the QR code for verification.

In addition, in order to prevent one person from operating multiple user mobile terminals to complete the verification, the at-home verification method can be used to prompt the user to take a face image through the user mobile terminal at predetermined intervals during the commercial advertisement push process. Only the face is captured and no other aspects are involved. The content protects user privacy. After receiving the face image uploaded by the user through the user's mobile terminal, the user is prompted through the user's mobile terminal to shoot the advertising screen of the commercial advertisement currently playing on the user's TV, and after receiving the advertising screen, it uses the human face image to The face image is used to verify user identity and verify whether the advertising screen belongs to the commercial advertisement currently being played. The verification is done by determining that the user is watching the commercial advertisement pushed through the user's television.

In implementation, the ultimate purpose of stimulating the public to watch commercial advertisements is to stimulate the public to purchase related products. In order to facilitate users to purchase goods, the shared cloud can push commercial advertisements to the shared movie playback screen and user TV sets, and the scenes contained in the commercial advertisements can be A QR code for purchasing the corresponding product is displayed at a predetermined location in the advertisement, and the user can complete the purchase by scanning the QR code; in addition, in order to stimulate users to purchase products through the commercial system of this application, it is possible to confirm that the user passes the QR code displayed in the commercial advertisement. After QR code purchases the corresponding product, when it is determined that the user watches the commercial advertisement of the corresponding product again, the reward issued to the user's registered account will increase; for example, if the user does not purchase the corresponding product, the reward will be 0.1 yuan per minute. When the user purchases the corresponding product, the reward will be 0.1 yuan per minute. When you watch the commercial of the corresponding product again after the corresponding product, the reward can be increased to 0.5 yuan per minute. Of course, the degree of increase in reward can be determined according to the value of the product. The higher the value of the purchased product, the greater the increase in reward, thus stimulating users Purchase corresponding products through the commercial system of this application.

In one implementation, when the shared cloud pushes commercial advertisements to the shared movie playback screen and the user's TV, prompt information is displayed at a predetermined position in the screen contained in the commercial advertisement to remind the user that they can get paid for watching the commercial advertisement, such as It reminds users that they can get 0.1 yuan per minute for watching commercial ads, which makes users more intuitively aware that they can get paid for watching commercial ads, stimulating user enthusiasm.

In one implementation, in order to be able to push commercial advertisements that meet the user's preferences and purchasing power, the shared cloud can construct a user portrait based on the user's basic information, and push commercial advertisements to the user's TV through the shared advertising broadcast control machine based on the user portrait; and can record User consumption records are used to continuously improve user portraits.

In one implementation, in order to stimulate users to actively learn about local current affairs news, the shared cloud can push current affairs news to the shared movie playback screen before pushing commercial advertisements to the shared movie playback screen, and verify whether the user has passed the current affairs news push process in real time. Share the movie playback screen to watch the pushed current affairs news, and pay the user's registered account if the verification is passed; for example, push 10 minutes of current affairs news first, and then push 30 minutes of commercial advertisements, and the user will watch the current affairs news and commercial advertisements You can get rewards in the process, and the rewards can be used to offset the viewing fees of commercial movies that will be pushed later.

The technical solution of this application stimulates the public to watch commercial advertisements through the model of getting paid for watching commercial advertisements, and the rewards obtained from watching commercial advertisements can be used to pay for movie viewing, so that the public can watch commercial movies at no or less cost, stimulating the public Watch commercial movies; adopt a combined model of getting paid for watching advertisements outdoors - increasing the time for outdoor paid viewing - and getting paid for watching advertisements indoors to stimulate the public to watch commercial advertisements and commercial movies.

The above descriptions are only preferred embodiments of the present invention and are not intended to limit the scope of the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention are included in the protection scope of the present invention.

Claims

A commercial system for sharing advertisements and movies, which is characterized in that it includes a shared cloud, a user's mobile terminal, and a shared movie playback screen set in a public area, and the shared cloud is communicatively connected to the user's mobile terminal and the shared movie playback screen respectively;

The user mobile terminal is used for users to register accounts with the shared cloud using their own basic information;

The shared cloud is used to push commercial advertisements to the shared movie playback screen, and during the commercial advertisement push process, it verifies in real time whether the user watches the pushed commercial advertisement through the shared movie playback screen, and pays remuneration to the user's registered account if the verification is passed;

The shared cloud pushes the commercial movie after pushing the commercial advertisement to the shared movie playback screen, and after confirming that the user pays the viewing fee through the user's mobile terminal, the sound effects of the commercial movie are simultaneously played to the user through the user's mobile terminal.
The business system for sharing advertisements and movies according to claim 1, characterized in that the business system also includes a shared advertising broadcast control machine and a user TV set, and the shared advertising broadcast control machine is communicatively connected to the shared cloud and the user TV set respectively. , the shared advertising broadcast control machine is bound to the account registered by the user;

After confirming that the user pays the viewing fee through the user's mobile terminal, the shared cloud will increase the viewing time for the user to watch commercial advertisements through the user's TV to get paid;

The shared cloud pushes commercial advertisements to the user's TV through the shared advertising broadcast control machine, and during the commercial advertisement push process, it verifies in real time whether the user watches the pushed commercial advertisement through the user's TV, and if the verification is passed, the user's registered account is Disburse rewards.
The business system for sharing advertisements and movies according to claim 1, characterized in that the business system also includes a network camera set near the shared movie playback screen, and the network camera is connected to the shared cloud; accordingly, the user is verified in real time The process of whether to watch pushed commercials through a shared movie playback screen includes:

The network camera collects the user's video footage in real time and uploads the video footage to the shared cloud. After receiving the video footage, the shared cloud identifies the user based on the face detection algorithm and detects whether the user's gaze is focused on the shared movie playback screen based on the line of sight detection algorithm. After the user's gaze is focused on the shared movie playback screen for a predetermined length of time, it is determined that the user has watched the pushed commercial advertisement.
The commercial system for sharing advertisements and movies according to claim 2, wherein the process of verifying in real time whether the user watches the pushed commercial advertisement through the user's television includes:

During the commercial advertisement push process, the user is prompted through the user's mobile terminal to take a face image at predetermined intervals. After receiving the face image uploaded by the user through the user's mobile terminal, the user is prompted through the user's mobile terminal to take a picture of the video currently playing on the user's TV. The advertising screen of the commercial advertisement, and after receiving the advertising screen, uses the face image to perform user identity verification and verify whether the advertising screen belongs to the currently playing commercial advertisement. The verification determines that the user is watching the pushed commercial advertisement through the user's TV.
The business system for sharing advertisements and movies according to claim 2, characterized in that, in the process of pushing commercial advertisements to the shared movie playback screen and user television sets, the sharing cloud displays them at predetermined positions in the pictures contained in the commercial advertisements. QR code used to purchase the corresponding product; after it is determined that the user purchases the corresponding product through the QR code, and when it is determined that the user watches the commercial advertisement of the corresponding product again, the remuneration issued to the user's registered account will increase.
The business system for sharing advertisements and movies according to claim 2, characterized in that, in the process of pushing commercial advertisements to the shared movie playback screen and user television sets, the sharing cloud displays them at predetermined positions in the pictures contained in the commercial advertisements. Prompt information used to remind users that they can get paid for watching commercial advertisements.
The commercial system for sharing advertisements and movies according to claim 2, characterized in that the sharing cloud constructs a user portrait based on the user's basic information, and based on the user portrait, pushes content that meets the user's preferences to the user's television through the shared advertising broadcast control machine. Commercial advertising.
The business system for sharing advertisements and movies according to claim 1, characterized in that, before the sharing cloud pushes commercial advertisements to the shared movie playing screen, it pushes current affairs news to the shared movie playing screen, and in the process of pushing the current affairs news, Verify whether the user watches the pushed current news through the shared movie playback screen, and issue rewards to the user's registered account if the verification is passed.