CN209880056U - Advertisement playing device - Google Patents
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- CN209880056U CN209880056U CN201921078287.4U CN201921078287U CN209880056U CN 209880056 U CN209880056 U CN 209880056U CN 201921078287 U CN201921078287 U CN 201921078287U CN 209880056 U CN209880056 U CN 209880056U
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Abstract
The utility model provides an advertisement playing device, which relates to the technical field of advertisement pushing and comprises a main controller, a communication mechanism, an information player and a positioning mechanism, wherein the communication mechanism, the information player and the positioning mechanism are all connected with the main controller; the positioning mechanism is used for determining the position information of the advertisement playing device; the communication mechanism is used for sending the position information to a cloud database and acquiring network advertisement information matched with the position information from the cloud database, and the information player is used for playing the network advertisement information received by the information player. The positioning mechanism determines the position information of the advertisement playing device, transmits the position information to the main controller, the main controller exchanges information with the cloud database through the communication mechanism, network advertisement information of surrounding consumption places and public places is obtained and played by the information player, advertisement positioning is accurate, pushing is reasonable, advertising effect is good, and consumer demands can be timely met.
Description
Technical Field
The utility model belongs to the technical field of the advertisement propelling movement technique and specifically relates to an advertisement play device is related to.
Background
With the development of social productivity, the production of material data is increasingly abundant, the culture industry and the service industry are increasingly prosperous, the living standard of people is continuously improved, the consumption demand is increasingly increased, and the advertising industry is in a rapidly increasing period.
At present, the channels for people to contact advertisements mainly include televisions, broadcasts, newspapers and periodicals, billboards and the like. Outdoor advertisement mainly arranges at bus station, places such as elevator room and intelligent residential district, the plane is given first place to the advertisement propelling movement more, adopt the form of circulation broadcast preset advertisement, the advertisement is put fixedly, the slam, a lot of recommendation information all is invalid information to the consumer, the degree of difficulty that the consumer obtained effective advertising information has been increased, in addition, the position that the advertisement was arranged is far away with the shop that corresponds, even make the consumer can obtain this advertising information, also can be because of time, reason such as distance, can't arrive the consumption place that corresponds, the publicity effect of advertisement both can not be reached, also can't satisfy consumer's consumption demand.
The above advertisement push has the following problems: the advertisement push is unreasonable, the output of invalid advertisement information is overlarge, the advertisement information is not equal to the corresponding shop position information, and the propaganda effect and the requirement of consumers cannot be met.
SUMMERY OF THE UTILITY MODEL
An object of the utility model is to provide an advertisement play device, it is unreasonable to have solved the advertisement propelling movement that exists among the prior art, and invalid advertising information's output is too big, and advertising information is not peer with corresponding shop positional information, can't reach the technical problem of advertising effect and satisfying the consumer demand.
The embodiment of the utility model provides an advertisement play device, advertisement play device includes: the device comprises a main controller, a communication mechanism, an information player and a positioning mechanism;
the communication mechanism, the information player and the positioning mechanism are all connected with the main controller;
the positioning mechanism is used for determining the position information of the advertisement playing device;
the communication mechanism is used for sending the position information to a cloud database, acquiring network advertisement information matched with the position information from the cloud database, and sending the network advertisement information to the main controller;
the information player is used for playing the network advertisement information received by the information player.
Furthermore, the advertisement playing device comprises a memory, the memory is used for storing preset advertisement information, the information player is connected with the memory, and the information player can acquire the preset advertisement information in the memory.
Furthermore, the advertisement playing device comprises an image acquisition module and a data analysis module, wherein the output ends of the image acquisition module and the data analysis module are both connected with the input end of the main controller, and the image acquisition module is used for acquiring the image information of the moving objects around the advertisement playing device;
when the data analysis module judges that the type of the moving object is a human according to the image information, a signal is sent to the main controller, the main controller can acquire network advertisement information from the cloud database, and the main controller can control the information player to be changed from a dormant state to a working state;
the information player is used for playing the network advertisement information and preset advertisement information which are acquired by the main controller from the cloud database.
Furthermore, the advertisement playing device comprises an infrared detector, an output end of the infrared detector is connected with an input end of the main controller, the infrared detector can send a starting signal to the main controller after detecting that moving objects around the advertisement playing device enter, and the main controller receives the starting signal and then controls the image acquisition module to be changed from a dormant state to a working state.
Further, communication mechanism includes narrowband thing networking communication module and narrowband thing networking antenna, narrowband thing networking antenna with narrowband thing networking communication module connects, narrowband thing networking communication module connects main control unit.
Further, the information player includes a display screen.
Furthermore, the advertisement playing device further comprises a power supply module, and the power supply module provides power for the advertisement playing device.
Furthermore, the main controller is respectively connected with the information player, the positioning mechanism, the image acquisition module and the data analysis module through communication buses.
Further, the communication bus is a CAN bus or a PROFIBUS-DP bus.
The embodiment of the utility model provides a following beneficial effect has been brought:
the utility model provides an advertisement play device, include: the device comprises a main controller, a communication mechanism, an information player and a positioning mechanism; the communication mechanism, the information player and the positioning mechanism are all connected with the main controller; the positioning mechanism is used for determining the position information of the advertisement playing device; the communication mechanism is used for sending the position information to a cloud database, acquiring network advertisement information matched with the position information from the cloud database, and sending the network advertisement information to the main controller, wherein the network advertisement information comprises: location information of the consumer and public locations; the information player is used for playing the network advertisement information received by the information player. The positioning mechanism determines the position information of the advertisement playing device and transmits the position information to the main controller, the main controller exchanges information with a cloud database through the communication mechanism to obtain the position information of consumption places and public places around the advertisement playing device and plays the position information by using the information player, the network advertisement information content played by the advertisement playing device is related to the advertisements of the consumption places or the public places near the advertisement playing device, the advertisements can be received and utilized by passers-by more easily, and the broadcasting effect of the advertisements can be better.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the technical solutions in the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a hardware structure diagram of an advertisement playing device according to an embodiment of the present invention;
fig. 2 is a schematic view of an advertisement playing device provided by an embodiment of the present invention.
Icon: 100-a main controller; 210-narrow-band internet of things communication module; 220-narrow band internet of things antenna; 230-a SIM card; 300-an information player; 310-a display screen; 400-a positioning mechanism; 500-a memory; 610-an image acquisition module; 611-a camera; 620-data analysis module; 700-infrared detector; 800-power module.
Detailed Description
The technical solution of the present invention will be described clearly and completely with reference to the accompanying drawings, and obviously, the described embodiments are some, but not all embodiments of the present invention. Based on the embodiments in the present invention, all other embodiments obtained by a person skilled in the art without creative efforts belong to the protection scope of the present invention.
In the description of the present invention, it should be noted that, as the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. appear, the indicated orientation or positional relationship is based on the orientation or positional relationship shown in the drawings, and is only for convenience of description and simplification of description, but does not indicate or imply that the indicated device or element must have a specific orientation, be constructed and operated in a specific orientation, and thus, should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" as appearing herein are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In addition, in the description of the embodiments of the present invention, unless otherwise explicitly specified or limited, the terms "connected" and "connected" should be interpreted broadly, e.g., as being fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meaning of the above terms in the present invention can be understood in specific cases to those skilled in the art.
As shown in fig. 1, the embodiment of the present invention provides an advertisement playing device, which includes: a main controller 100, a communication mechanism, an information player 300, and a positioning mechanism 400.
The communication mechanism, the information player 300 and the positioning mechanism 400 are all connected with the main controller 100.
Specifically, the main controller 100 can be an STM32F103Cortex-M3 single chip microcomputer, the STM32F103 single chip microcomputer adopts a Cortex-M3 inner core, and the highest speed of a CPU reaches 72 MHz. The series of MCU has 16 KB-1 MB Flash, various control peripherals, USB full speed interface and CAN.
The main controller 100 may also adopt a single chip microcomputer with the model of STC12C5a60S 2.
The communication mechanism may be a bluetooth device, a Wireless Fidelity (WIFI) device, a third Generation mobile communication (3G, 3rd-Generation) device, a fourth Generation mobile communication (4G, 4th-Generation) device, or other communication devices.
The Positioning mechanism 400 may be a global Positioning GPS (global Positioning system) device, and the global Positioning GPS device may be connected to the main controller 100 through a conventional serial port, a USB interface, or a bluetooth unit. In this way, the main controller 100 can correctly receive the position information of the advertisement broadcasting device transmitted by the global positioning GPS device under the condition that both parties use the same communication protocol.
Specifically, the positioning mechanism 400 may be a BG02-T type, and has the characteristics of small size, low power consumption, good compatibility, and wide application.
The positioning mechanism 400 is used to determine the position information of the advertisement playing device.
The communication mechanism is configured to send the location information to a cloud database, obtain network advertisement information matched with the location information from the cloud database, and send the network advertisement information to the main controller 100, where the network advertisement information may include: advertising information for consumer and public locations.
The information player 300 is configured to play the network advertisement information received by the information player 300, and customize and recommend a shopping place or a service site corresponding to a peripheral area where the billboard is located for an advertisement audience, so as to play a role in guiding the flow of shop clients.
The advertisement playing device includes a memory 500, the memory 500 is used for storing preset advertisement information, the information player 300 is connected to the memory 500, and the information player 300 can obtain the preset advertisement information in the memory 500.
The preset advertisement information can be various advertisement information which is mainly put by an advertisement company.
Specifically, the memory 500 may be an external memory, such as an SD card, an optical disc, or the like, or an internal memory, such as a magnetic storage hard disk. The memory 500 mainly stores advertisement information of an advertisement company and advertisement information related to the height of the area where the billboard is located, and the information player 300 can play advertisement content as needed according to a received play command sent by the main controller 100.
The advertisement playing device comprises an image acquisition module 610 and a data analysis module 620, wherein the output ends of the image acquisition module 610 and the data analysis module 620 are connected with the input end of the main controller 100, and the image acquisition module 610 is used for acquiring the image information of moving objects around the advertisement playing device.
Specifically, as shown in fig. 2, the image capturing module 610 may include more than one camera 611, the camera 611 is installed on the advertisement playing device, and the camera 611 can capture image information of a moving object close to the advertisement playing device.
The data analysis module 620 determines the type of the moving object based on the image information, and when it is determined that the moving object is not a person, both the main controller 100 and the information player 300 maintain a sleep state; when the data analysis module 620 determines that the type of the moving object is a human according to the image information, a signal is sent to the main controller 100, and the main controller 100 can obtain the network advertisement information from the cloud database. Meanwhile, the main controller 100 can control the information player 300 to be changed from the sleep state to the active state.
The image information includes information of human facial features such as gender and headwear.
The network advertisement information and the preset advertisement information may include: jewelry, clothing, cosmetics, entertainment venues, etc.
Further, the information player 300 is configured to play the characteristic advertisement information acquired by the main controller 100 from the cloud database, and may also play preset advertisement information in the memory 500.
Specifically, the camera 611 of the image acquisition module 610 is configured to acquire images of a moving object within a range of five meters close to the billboard, identify whether the moving object is a human by using face recognition algorithms such as an Eigenface method (Eigenface), a Local Binary Pattern (LBP), and a Fisherface preset by the data analysis module 620, acquire image information of human facial features such as gender and headwear, and quickly push advertisement information which is possibly high in matching performance and matches with the position of the advertisement playing device according to an analysis result. Advertisement play device can get up with the benign interdynamic of advertisement audience, for the advertisement broadcast that audience provides more individuation, pertinence, convenience, reach more high-efficient, reasonable, accurate advertisement input effect.
As shown in fig. 2, the advertisement playing apparatus includes an infrared detector 700, an output end of the infrared detector 700 is connected to an input end of the main controller 100, the infrared detector 700 can detect that a moving object enters around the advertisement playing apparatus, then the image acquisition module 610 and the data analysis module 620 are turned on, the image acquisition module 610 is responsible for acquiring image information of the moving object, and sends a turn-on signal to the main controller 100 after the data analysis module 620 determines that a human being is present, the main controller 100 receives the turn-on signal and then controls the information player 300 to change from a dormant state to a working state, and meanwhile, the main controller 100 obtains the network advertisement information from the cloud database.
Specifically, the infrared detector 700 may be a passive infrared detector, and the infrared detector 700 may be connected to the main controller 100 through a data acquisition processing and signal conversion transmission module, which is the prior art.
The infrared detector 700 may be of the type GH-718.
The infrared detector 700 is configured to detect whether an active object is approaching within five meters of the billboard, when no active object is approaching, the image acquisition module 610 and the information player 300 are both in a dormant state, and in the dormant state, a playing interface is stopped, which is similar to a planar fixed advertisement; when an active object approaches and the data analysis module 620 determines that a human approaches, it sends an activation signal to the main controller 100, and the main controller 100 receives the activation signal and then controls the information player 300 to change from the sleep state to the working state, so as to start playing the advertisement. When no one approaches, the advertisement playing device is in an eye-resting state, so that electricity can be saved.
The communication mechanism comprises a narrow-band Internet of things communication module 210 and a narrow-band Internet of things antenna 220, the narrow-band Internet of things antenna 220 is connected with the narrow-band Internet of things communication module 210, and the narrow-band Internet of things communication module 210 is connected with the main controller 100.
In particular, the cellular-based narrowband Internet of Things (NB-IoT) becomes an important branch of the Internet of everything. The NB-IoT is constructed in a cellular network, only consumes about 180KHz of bandwidth, and can be directly deployed in a GSM network, a UMTS network or an LTE network so as to reduce the deployment cost and realize smooth upgrading. The method has the characteristics of wide coverage, multiple connections, low speed, low cost, low power consumption, excellent architecture and the like.
The information player 300 includes a display screen 310. The display screen 310 may be an led (light Emitting diode) display, and has the advantages of bright color, wide dynamic range, high brightness, long service life, and stable and reliable operation.
The display screen 310 may also be an lcd (liquid Crystal display) display, i.e., a liquid Crystal display, which has the advantages of thin body, small occupied space and small radiation.
The communication mechanism further includes a SIM card 230, which can select different operators, such as china mobile, china unicom or chinese telecom, for network information transfer according to needs.
The advertisement playing device further comprises a power module 800, and the power module 800 provides power for the advertisement playing device.
Specifically, the output end of the power module 800 is connected to the input end of the main controller 100, and the power module 800 supplies power to the main controller 100, so as to ensure the normal operation of the main controller 100.
The output end of the power module 800 is connected to the input end of the image acquisition module 610, and the power module 800 is used for supplying power to the image acquisition module 610 to ensure the normal operation of the image acquisition module 610.
The output end of the power supply module 800 is connected to the input end of the infrared detector 700, and the power supply module 800 is used for supplying power to the infrared detector 700 to ensure the normal operation of the infrared detector 700.
The output end of the power module 800 is connected to the input end of the communication module, and the power module 800 is used for supplying power to the communication module to ensure the normal operation of the communication module.
The main controller 100 is connected to the information player 300, the positioning mechanism 400, the image capturing module 610 and the data analyzing module 620 through communication buses.
Specifically, the communication bus may be a CAN bus or a PROFIBUS-DP bus.
The embodiment of the utility model provides an advertisement play device has following advantage:
1. by combining with the application of internet of things technologies such as the positioning mechanism 400, the infrared detector 700, the image acquisition module 610 and the data analysis module 620, the advertisement playing device can interact with audiences in a positive way, so that more personalized and targeted advertisement playing is provided for the audiences, and a more efficient and reasonable advertisement putting effect is achieved;
2. when no one approaches the advertisement playing device, the advertisement playing device is in an eye-resting state, and a playing interface is stopped, so that the electricity can be saved, similar to a plane fixed advertisement;
3. the advertisement playing device can achieve the drainage effect for commodity sales of merchants through personalized and accurate advertisement recommendation, and saves the shopping time consumption of consumers.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present invention, and are not intended to limit the technical solution of the present invention, and the protection scope of the present invention is not limited thereto, although the present invention is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: those skilled in the art can still modify or easily conceive of changes in the technical solutions described in the foregoing embodiments or make equivalent substitutions for some technical features within the technical scope of the present disclosure; such modifications, changes or substitutions do not substantially depart from the spirit and scope of the embodiments of the present invention, and are intended to be included within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (9)
1. An advertisement playback apparatus, characterized in that the advertisement playback apparatus comprises: the device comprises a main controller, a communication mechanism, an information player and a positioning mechanism;
the communication mechanism, the information player and the positioning mechanism are all connected with the main controller;
the positioning mechanism is used for determining the position information of the advertisement playing device;
the communication mechanism is used for sending the position information to a cloud database, acquiring network advertisement information matched with the position information from the cloud database, and sending the network advertisement information to the main controller;
the information player is used for playing the network advertisement information received by the information player.
2. The advertisement playing device according to claim 1, wherein the advertisement playing device comprises a memory, the memory is used for storing preset advertisement information, the information player is connected with the memory, and the information player can obtain the preset advertisement information in the memory.
3. The advertisement playing device according to claim 2, wherein the advertisement playing device comprises an image acquisition module and a data analysis module, wherein the output ends of the image acquisition module and the data analysis module are both connected with the input end of the main controller, and the image acquisition module is used for acquiring image information of moving objects around the advertisement playing device;
the data analysis module sends a signal to the main controller when judging that the type of the moving object is human according to the image information, the main controller can acquire the network advertisement information from the cloud database, and the main controller can control the information player to be changed from a dormant state to a working state;
the information player is used for playing the network advertisement information and the preset advertisement information which are acquired by the main controller from the cloud database.
4. The advertisement playing device according to claim 3, wherein the advertisement playing device comprises an infrared detector, an output end of the infrared detector is connected with an input end of the main controller, the infrared detector can send a start signal to the main controller after detecting that the moving objects around the advertisement playing device enter, and the main controller receives the start signal and controls the image acquisition module to change from a dormant state to a working state.
5. The advertisement playing device of claim 1, wherein the communication mechanism comprises a narrowband internet of things communication module and a narrowband internet of things antenna, the narrowband internet of things antenna is connected with the narrowband internet of things communication module, and the narrowband internet of things communication module is connected with the main controller.
6. The advertisement playing apparatus of claim 1, wherein the information player comprises a display screen.
7. The advertisement playing device according to claim 1, further comprising a power module, wherein the power module provides power for the advertisement playing device.
8. The advertisement playing device of claim 3, wherein the main controller is connected to the information player, the positioning mechanism, the image acquisition module and the data analysis module through communication buses.
9. The advertisement broadcasting device of claim 8, wherein the communication bus is a CAN bus or a PROFIBUS-DP bus.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201921078287.4U CN209880056U (en) | 2019-07-10 | 2019-07-10 | Advertisement playing device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201921078287.4U CN209880056U (en) | 2019-07-10 | 2019-07-10 | Advertisement playing device |
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| CN209880056U true CN209880056U (en) | 2019-12-31 |
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| CN201921078287.4U Active CN209880056U (en) | 2019-07-10 | 2019-07-10 | Advertisement playing device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113793176A (en) * | 2021-09-07 | 2021-12-14 | 上海梯之星信息科技有限公司 | Advertisement pushing method, device, system and equipment |
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2019
- 2019-07-10 CN CN201921078287.4U patent/CN209880056U/en active Active
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113793176A (en) * | 2021-09-07 | 2021-12-14 | 上海梯之星信息科技有限公司 | Advertisement pushing method, device, system and equipment |
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